Net Loss Per Common Share (Details) - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2019	Jun. 30, 2018	Jun. 30, 2019	Jun. 30, 2018
Numerator:
Net loss attributable to Purple Innovation, Inc.	$ (1,338)	$ (1,004)	$ (1,468)	$ (2,554)
Denominator:
Weighted average shares-basic and diluted	8,457,000	8,410,000	8,447,000	8,399,000
Net loss per common share:
Basic	$ (0.16)	$ (0.12)	$ (0.17)	$ (0.30)
Diluted	$ (0.16)	$ (0.12)	$ (0.17)	$ (0.30)