10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

(Mark One)

☒ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2024

OR

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from to .

Commission File Number: 001-38549

EverQuote, Inc.

(Exact name of registrant as specified in its charter)

Delaware	26-3101161
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)
141 Portland Street Cambridge, Massachusetts	02139
(Address of principal executive offices)	(Zip Code)

Registrant’s telephone number, including area code: (855) 522-3444

210 Broadway, Cambridge, Massachusetts 02139

(Former name, former address and former fiscal year, if changed since last report)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol(s)	Name of each exchange   on which registered
Class A Common Stock, $0.001 Par Value Per Share	EVER	The Nasdaq Global Market

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	☐	Accelerated filer	☒
Non-accelerated filer	☐	Smaller reporting company	☒
		Emerging growth company	☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐ No ☒

As of June 30, 2024, the registrant had 31,479,962 shares of Class A common stock, $0.001 par value per share, issued and outstanding and 3,604,278 shares of Class B common stock, $0.001 par value per share, issued and outstanding.

Table of Contents

		Page
PART I.	FINANCIAL INFORMATION	5
Item 1.	Condensed Consolidated Financial Statements (Unaudited)	5
	Condensed Consolidated Balance Sheets	5
	Condensed Consolidated Statements of Operations and Comprehensive Income (Loss)	6
	Condensed Consolidated Statements of Stockholders’ Equity	7
	Condensed Consolidated Statements of Cash Flows	9
	Notes to Unaudited Condensed Consolidated Financial Statements	10
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	21
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	32
Item 4.	Controls and Procedures	32
PART II.	OTHER INFORMATION	33
Item 1.	Legal Proceedings	33
Item 1A.	Risk Factors	33
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	33
Item 5.	Other Information	33
Item 6.	Exhibits	34
Signatures		35

3

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

This Quarterly Report on Form 10-Q contains forward-looking statements, within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act. All statements other than statements of historical fact contained in this Quarterly Report on Form 10-Q, including statements regarding our future results of operations and financial position, business strategy and plans, and objectives of management for future operations, are forward-looking statements. These statements involve known and unknown risks, uncertainties, and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance, or achievements expressed or implied by the forward-looking statements.

In some cases, you can identify forward-looking statements by terms such as “may,” “should,” “expects,” “might,” “plans,” “anticipates,” “could,” “intends,” “target,” “projects,” “contemplates,” “believes,” “estimates,” “predicts,” “potential,” “seek,” “would” or “continue,” or the negative of these terms or other similar expressions. The forward-looking statements in this Quarterly Report on Form 10-Q are only predictions. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our business, financial condition liquidity and results of operations. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. These forward-looking statements speak only as of the date of this Quarterly Report on Form 10-Q and are subject to a number of risks, uncertainties and assumptions described in Part I, Item 1A. Risk Factors in our Annual Report on Form 10-K for the year ended December 31, 2023, in our subsequent periodic filings with the Securities and Exchange Commission and elsewhere in this Quarterly Report on Form 10-Q, particularly in Item 1A. Risk Factors. Because forward-looking statements are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified, you should not rely on these forward-looking statements as predictions of future events. The events and circumstances reflected in our forward-looking statements may not be achieved or occur and actual results could differ materially from those projected in the forward-looking statements. While we may elect to update these forward-looking statements at some point in the future, whether as a result of any new information, future events, or otherwise, we have no current intention of doing so except to the extent required by applicable law.

Some of the key factors that could cause actual results to differ include:

•our dependence on revenue from the property and casualty insurance industries, and specifically automotive insurance, and exposure to risks related to those industries;

•our dependence on our relationships with insurance providers with no long-term minimum financial commitments;

•our reliance on a small number of insurance providers for a significant portion of our revenue;

•our dependence on third-party media sources for a significant portion of visitors to our websites and marketplace;

•our ability to attract consumers searching for insurance to our websites and marketplace through Internet search engines, display advertising, social media, content-based online advertising and other online sources;

•any limitations restricting our ability to market to users or collect and use data derived from user activities;

•risks related to cybersecurity incidents or other network disruptions;

•risks related to the use of artificial intelligence;

•our ability to develop new and enhanced products and services to attract and retain consumers and insurance providers, and to successfully monetize them;

•the impact of competition in our industry and innovation by our competitors;

•our ability to hire and retain necessary qualified employees to expand our operations;

•our ability to stay abreast of and comply with new or modified laws and regulations that currently apply or become applicable to our business, including with respect to the insurance industry, telemarketing restrictions and data privacy requirements;

•our ability to protect our intellectual property rights and maintain and build our brand;

•our future financial performance, including our expectations regarding our revenue, cost of revenue, variable marketing margin, operating expenses, cash flows and ability to achieve, and maintain, future profitability;

•our ability to properly collect, process, store, share, disclose and use consumer information and other data; and

•the future trading prices of our Class A common stock.

4

PART I—FINANCIAL INFORMATION

Item 1. Condensed Consolidated Financial Statements (Unaudited)

EVERQUOTE, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

(Unaudited)

(In thousands, except share and per share amounts)

	June 30, 2024			December 31, 2023
Assets
Current assets:
Cash and cash equivalents	$	60,919		$	37,956
Accounts receivable, net		48,033			21,181
Commissions receivable, current portion		3,665			4,349
Prepaid expenses and other current assets		4,439			5,755
Total current assets		117,056			69,241
Property and equipment, net		6,230			5,719
Goodwill		21,501			21,501
Acquired intangible assets, net		4,116			5,188
Operating lease right-of-use assets		3,059			1,617
Commissions receivable, non-current portion		5,670			7,630
Other assets		320			29
Total assets	$	157,952		$	110,925
Liabilities and Stockholders' Equity
Current liabilities:
Accounts payable	$	42,005		$	17,202
Accrued expenses and other current liabilities		9,815			8,784
Deferred revenue		1,899			1,872
Operating lease liabilities		1,238			2,090
Total current liabilities		54,957			29,948
Operating lease liabilities, net of current portion		2,156			70
Total liabilities		57,113			30,018
Commitments and contingencies (Note 8)
Stockholders' equity:
Preferred stock, $0.001 par value; 10,000,000 shares authorized;     no shares issued and outstanding		—			—
Class A common stock, $0.001 par value; 220,000,000 shares authorized;   31,479,962 shares and 28,574,239 shares issued and outstanding     at June 30, 2024 and December 31, 2023, respectively		31			29
Class B common stock, $0.001 par value; 30,000,000 shares authorized;   3,604,278 shares and 5,604,278 shares issued and outstanding at    June 30, 2024 and December 31, 2023, respectively		4			6
Additional paid-in capital		305,820			294,191
Accumulated other comprehensive income		23			29
Accumulated deficit		(205,039	)		(213,348	)
Total stockholders' equity		100,839			80,907
Total liabilities and stockholders' equity	$	157,952		$	110,925

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

5

EVERQUOTE, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (LOSS)

(Unaudited)

(In thousands, except per share amounts)

	Three Months Ended June 30,						Six Months Ended June 30,
	2024			2023			2024			2023
Revenue	$	117,140		$	67,985		$	208,205		$	177,205
Cost and operating expenses:
Cost of revenue		5,011			5,547			10,052			11,317
Sales and marketing		90,913			58,795			161,697			149,032
Research and development		7,043			7,450			13,887			15,377
General and administrative		7,881			5,768			14,511			13,598
Restructuring and other charges		—			3,832			—			3,832
Acquisition-related costs		—			(37	)		—			(150	)
Total cost and operating expenses		110,848			81,355			200,147			193,006
Income (loss) from operations		6,292			(13,370	)		8,058			(15,801	)
Other income (expense):
Interest income		456			271			842			458
Other income (expense), net		60			(16	)		101			(15	)
Total other income, net		516			255			943			443
Income (loss) before income taxes		6,808			(13,115	)		9,001			(15,358	)
Income tax expense		(406	)		(78	)		(692	)		(364	)
Net income (loss)	$	6,402		$	(13,193	)	$	8,309		$	(15,722	)
Net income (loss) per share:
Basic	$	0.18		$	(0.40	)	$	0.24		$	(0.48	)
Diluted	$	0.17		$	(0.40	)	$	0.23		$	(0.48	)
Weighted average common shares outstanding:
Basic		34,910			33,129			34,649			32,942
Diluted		36,698			33,129			36,154			32,942
Comprehensive income (loss):
Net income (loss)	$	6,402		$	(13,193	)	$	8,309		$	(15,722	)
Other comprehensive income (loss):
Foreign currency translation adjustment		2			14			(6	)		27
Comprehensive income (loss)	$	6,404		$	(13,179	)	$	8,303		$	(15,695	)

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

6

EVERQUOTE, INC.

CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY

(Unaudited)

(In thousands, except share amounts)

														Accumulated
	Class A				Class B						Additional			Other						Total
	Common Stock				Common Stock						Paid-in			Comprehensive			Accumulated			Stockholders'
	Shares		Amount		Shares			Amount			Capital			Income			Deficit			Equity
Balances at December 31, 2023		28,574,239	$	29		5,604,278		$	6		$	294,191		$	29		$	(213,348	)	$	80,907
Issuance of common stock upon   exercise of stock options		179,566		—		—			—			1,428			—			—			1,428
Net issuance of common stock   upon vesting of restricted   stock units		295,556		—		—			—			(429	)		—			—			(429	)
Stock-based compensation expense		—		—		—			—			4,518			—			—			4,518
Foreign currency translation   adjustment		—		—		—			—			—			(8	)		—			(8	)
Net income		—		—		—			—			—			—			1,907			1,907
Balances at March 31, 2024		29,049,361		29		5,604,278			6			299,708			21			(211,441	)		88,323
Issuance of common stock upon   exercise of stock options		157,573		—		—			—			1,186			—			—			1,186
Net issuance of common stock   upon vesting of restricted   stock units		273,028		—		—			—			(414	)		—			—			(414	)
Transfer of Class B common stock   to Class A common stock		2,000,000		2		(2,000,000	)		(2	)		—			—			—			—
Stock-based compensation expense		—		—		—			—			5,340			—			—			5,340
Foreign currency translation   adjustment		—		—		—			—			—			2			—			2
Net income		—		—		—			—			—			—			6,402			6,402
Balances at June 30, 2024		31,479,962	$	31		3,604,278		$	4		$	305,820		$	23		$	(205,039	)	$	100,839

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

7

EVERQUOTE, INC.

CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY

(Unaudited)

(In thousands, except share amounts)

													Accumulated
	Class A				Class B					Additional			Other						Total
	Common Stock				Common Stock					Paid-in			Comprehensive			Accumulated			Stockholders'
	Shares		Amount		Shares			Amount		Capital			Income (Loss)			Deficit			Equity
Balances at December 31, 2022		26,447,880	$	26		6,139,774		$	6	$	269,521		$	(6	)	$	(162,061	)	$	107,486
Issuance of common stock upon    exercise of stock options		45,163		—		—			—		287			—			—			287
Net issuance of common stock   upon vesting of restricted   stock units		327,943		1		—			—		(131	)		—			—			(130	)
Transfer of Class B common stock   to Class A common stock		535,496		—		(535,496	)		—		—			—			—			—
Stock-based compensation expense		—		—		—			—		6,509			—			—			6,509
Foreign currency translation   adjustment		—		—		—			—		—			13			—			13
Net loss		—		—		—			—		—			—			(2,529	)		(2,529	)
Balances at March 31, 2023		27,356,482		27		5,604,278			6		276,186			7			(164,590	)		111,636
Issuance of common stock upon    exercise of stock options		8,500		—		—			—		53			—			—			53
Net issuance of common stock   upon vesting of restricted   stock units		397,028		1		—			—		(103	)		—			—			(102	)
Stock-based compensation expense		—		—		—			—		7,130			—			—			7,130
Foreign currency translation   adjustment		—		—		—			—		—			14			—			14
Net loss		—		—		—			—		—			—			(13,193	)		(13,193	)
Balances at June 30, 2023		27,762,010	$	28		5,604,278		$	6	$	283,266		$	21		$	(177,783	)	$	105,538

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

8

EVERQUOTE, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

(In thousands)

	Six Months Ended June 30,
	2024			2023
Cash flows from operating activities:
Net income (loss)	$	8,309		$	(15,722	)
Adjustments to reconcile net income (loss) to net cash provided by  operating activities:
Depreciation and amortization expense		2,499			2,870
Stock-based compensation expense		9,858			13,639
Change in fair value of contingent consideration liabilities		—			(150	)
Provision for bad debt		8			224
Unrealized foreign currency transaction (gains) losses		(3	)		16
Changes in operating assets and liabilities:
Accounts receivable		(26,860	)		7,330
Prepaid expenses and other current assets		1,314			1,867
Commissions receivable, current and non-current		2,644			(129	)
Operating lease right-of-use assets		1,252			1,374
Other assets		(291	)		36
Accounts payable		24,483			(7,812	)
Accrued expenses and other current liabilities		1,038			269
Deferred revenue		27			(58	)
Operating lease liabilities		(1,460	)		(1,643	)
Net cash provided by operating activities		22,818			2,111
Cash flows from investing activities:
Acquisition of property and equipment, including costs capitalized    for development of internal-use software		(1,622	)		(2,022	)
Net cash used in investing activities		(1,622	)		(2,022	)
Cash flows from financing activities:
Proceeds from exercise of stock options		2,614			340
Tax withholding payments related to net share settlement		(843	)		(232	)
Net cash provided by financing activities		1,771			108
Effect of exchange rate changes on cash, cash equivalents    and restricted cash		(4	)		16
Net increase in cash, cash equivalents and restricted cash		22,963			213
Cash, cash equivalents and restricted cash at beginning of period		37,956			30,835
Cash, cash equivalents and restricted cash at end of period	$	60,919		$	31,048
Supplemental disclosure of non-cash investing information:
Acquisition of property and equipment included in accounts payable    and accrued expenses and other current liabilities	$	345		$	58
Operating lease liabilities arising from obtaining right-of-use assets	$	2,694		$	—

The accompanying notes are an integral part of these unaudited condensed consolidated financial statements.

9

EVERQUOTE, INC.

NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

1. Nature of the Business and Basis of Presentation

EverQuote, Inc. (the “Company”) was incorporated in the state of Delaware in 2008. Through its internet websites, the Company operates an online marketplace for consumers shopping for auto, home and renters and life insurance. The Company generates revenue primarily by selling consumer referrals to insurance provider customers, consisting of carriers and agents, and indirect distributors in the United States. The Company also generates revenue from commission fees paid by insurance provider customers for insurance policies it sells to consumers.

The Company is subject to a number of risks and uncertainties common to companies in similar industries and stages of development including, but not limited to, rapid technological changes, competition from substitute products and services from larger companies, protection of proprietary technology, customer concentration, patent litigation, the need to obtain additional financing to support growth and dependence on third parties and key individuals.

The accompanying condensed consolidated financial statements have been prepared on the basis of continuity of operations, realization of assets and the satisfaction of liabilities and commitments in the ordinary course of business. As of the issuance date of these condensed consolidated financial statements, the Company expects that its cash and cash equivalents will be sufficient to fund its operating expenses and capital expenditure requirements for at least the next 12 months from the issuance date of the condensed consolidated financial statements, without considering borrowing availability under the Company’s revolving line of credit.

The Company’s condensed consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America (“GAAP”). Any reference in these notes to applicable guidance is meant to refer to the authoritative GAAP as found in the Accounting Standards Codification (“ASC”) and Accounting Standards Update (“ASU”) of the Financial Accounting Standards Board (“FASB”). The accompanying condensed consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation.

2. Summary of Significant Accounting Policies

Unaudited Interim Financial Information

The condensed consolidated balance sheet at December 31, 2023 was derived from audited consolidated financial statements but does not include all disclosures required by GAAP. The accompanying unaudited condensed consolidated financial statements as of June 30, 2024 and for the three and six months ended June 30, 2024 and 2023 have been prepared by the Company pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”) for interim financial statements. Certain information and footnote disclosures normally included in the consolidated financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to such rules and regulations. Therefore, these condensed consolidated financial statements should be read in conjunction with the Company’s audited consolidated financial statements and the notes thereto for the year ended December 31, 2023 included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 on file with the SEC. In the opinion of management, all adjustments, consisting only of normal recurring adjustments necessary for a fair statement of the Company’s financial position as of June 30, 2024 and results of operations for the three and six months ended June 30, 2024 and 2023 and cash flows for the six months ended June 30, 2024 and 2023 have been made. The Company’s results of operations for the three and six months ended June 30, 2024 are not necessarily indicative of the results of operations that may be expected for the year ending December 31, 2024 or any other period.

10

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the condensed consolidated financial statements and the reported amounts of revenue and expenses during the reporting periods. Significant estimates and assumptions reflected in these condensed consolidated financial statements include, but are not limited to, revenue recognition and the valuation of accounts and commissions receivables, the expensing and capitalization of website and software development costs, goodwill and acquired intangible assets, the valuation of contingent consideration liabilities, the valuation of stock-based awards and income taxes. The Company bases its estimates on historical experience, known trends and other market-specific or relevant factors that it believes to be reasonable under the circumstances. On an ongoing basis, management evaluates its estimates, as there are changes in circumstances, facts and experience. Changes in estimates are recorded in periods in which they become known. These estimates may change, as new events occur and additional information is obtained and actual results could differ materially from these estimates.

Concentrations of Credit Risk and of Significant Customers

Financial instruments that potentially expose the Company to concentrations of credit risk consist primarily of cash and cash equivalents and accounts and commissions receivable. The Company maintains its cash and cash equivalents at accredited financial institutions. The Company does not believe that it is subject to unusual credit risk beyond the normal credit risk associated with commercial banking relationships.

The Company sells its consumer referrals to insurance provider customers, consisting of carriers and agents, and indirect distributors in the United States and receives commissions from insurance provider customers for insurance policies sold. For the three months ended June 30, 2024, one customer represented 37% of total revenue. For the three months ended June 30, 2023, two customers represented 12% and 11%, respectively, of total revenue. For the six months ended June 30, 2024, one customer represented 34% of total revenue. For the six months ended June 30, 2023, two customers represented 25% and 11%, respectively, of total revenue. As of June 30, 2024, two customers accounted for 44% and 13% of the total accounts receivable and commissions receivable balance (including current and non-current), respectively. As of December 31, 2023, one customer accounted for 42% of the total accounts and commissions receivable balance (including current and non-current).

Fair Value Measurements

Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. Valuation techniques used to measure fair value must maximize the use of observable inputs and minimize the use of unobservable inputs. Financial assets and liabilities carried at fair value are to be classified and disclosed in one of the following three levels of the fair value hierarchy, of which the first two are considered observable and the last is considered unobservable:

•Level 1—Quoted prices in active markets for identical assets or liabilities.

•Level 2—Observable inputs (other than Level 1 quoted prices), such as quoted prices in active markets for similar assets or liabilities, quoted prices in markets that are not active for identical or similar assets or liabilities, or other inputs that are observable or can be corroborated by observable market data.

•Level 3—Unobservable inputs that are supported by little or no market activity and that are significant to determining the fair value of the assets or liabilities, including pricing models, discounted cash flow methodologies and similar techniques.

The Company’s cash equivalents and contingent consideration liabilities are carried at fair value, determined according to the fair value hierarchy described above (see Note 3). The carrying values of the Company’s accounts receivable, accounts payable and accrued expenses and other current liabilities approximate their fair values due to the short-term nature of these assets and liabilities. Commissions receivable are recorded at the estimated constrained lifetime values.

Accounts Receivable

The Company provides credit to customers in the ordinary course of business and believes its credit policies are prudent and reflect industry practices and business risk. The Company monitors economic conditions to identify facts or circumstances that may indicate that its receivables are at risk of collection. The Company provides an allowance against accounts receivable for estimated losses, if any, that may result from a customer’s inability to pay based on the composition of its accounts receivable, current economic conditions, and historical credit loss activity. Amounts determined to be uncollectible are charged or written-off against the allowance. As of June 30, 2024 and December 31, 2023, the Company’s allowance for credit losses was $0.1 million and less than $0.1 million, respectively. During the three and six months ended June 30, 2024 and 2023, the Company wrote off an insignificant amount of uncollectible accounts.

11

Revenue Recognition

The Company derives its revenue primarily by selling consumer referrals to its insurance provider customers, including insurance carriers, agents and indirect distributors. The Company also generates revenue from commission fees for the sale of policies, primarily in its automotive insurance vertical, and prior to its exit from health in 2023, in its health insurance vertical. To determine revenue recognition for arrangements that the Company determines are within the scope of ASC 606 Revenue from Contracts with Customers (“ASC 606”), the Company performs the following five steps: (i) identify the contract(s) with a customer; (ii) identify the performance obligations in the contract; (iii) determine the transaction price; (iv) allocate the transaction price to the performance obligations in the contract; and (v) recognize revenue when (or as) the Company satisfies a performance obligation.

The Company only applies the five-step model to contracts when collectibility of the consideration to which the Company is entitled in exchange for the goods or services it transfers to the customer is determined to be probable. Amounts are recorded as accounts receivable when the Company’s right to consideration is unconditional. The Company does not assess whether a contract has a significant financing component if the expectation at contract inception is that the period between payment by the customer and the transfer of the promised goods or services to the customer will be one year or less.

Referral Revenue

The Company recognizes referral revenue when it satisfies its performance obligations by delivering the referrals to its customers in an amount that reflects the consideration to which it expects to be entitled in exchange for those referrals.

Commission Revenue

The Company’s commission revenue consists of the estimated constrained lifetime values (the “constrained LTVs”) of commission payments that the Company expects to receive in its automotive insurance vertical, and prior to its exit from health, that it expected to receive in its health insurance vertical, on the sale of insurance policies to consumers and renewals of such policies. Commission revenue is recognized upon satisfaction of the Company’s performance obligation. The Company considers its performance obligation related to commissions for both the initial policy sale and future renewals of the policy to be satisfied upon submission of the policy application. Therefore, a significant portion of the commission revenue the Company records upon satisfaction of its performance obligation is paid by the Company’s insurance provider customer over a multi-year time frame as policyholders renew and pay the insurance provider for their policies. The current portion of commissions receivable consists of estimated commissions on new policies sold and estimated renewal commissions on policies expected to be renewed within one year, while the non-current portion of commissions receivable are commissions for estimated renewals expected to be renewed beyond one year. Commission revenue represented less than 10% of total revenue in each of the three and six months ended June 30, 2024. Commission revenue represented approximately 10% of total revenue in each of the three and six months ended June 30, 2023.

Commission revenue from auto insurance carriers consists of constrained LTVs of commission payments the Company expects to receive for selling an insurance policy based on the effective date of the policy. The Company’s estimate of constrained LTVs is based on an analysis of historical commission payment trends for relevant policies to establish an expected lifetime value and incorporates management’s judgment in interpreting those trends to calculate LTVs and to apply constraints to such LTVs. The most significant factor impacting historical trends is average policy duration.

The Company applies a constraint to its estimated LTVs to only recognize the amount of variable consideration that it believes is probable that it will be entitled to receive and will not be subject to a significant revenue reversal in the future.

To the extent that commission payment trends change or the underlying factors impacting commission payments change, the Company’s estimate of constrained LTVs could be materially impacted. To the extent the Company makes changes to its estimates of constrained LTVs, it recognizes any material impact of the change to commission revenue in the reporting period in which the change is made, including revisions of estimated lifetime commissions either below or in excess of previously estimated constrained LTVs recognized as an adjustment to revenue and the related contract asset. The Company recognizes revenue for new policies by applying the latest estimated constrained LTV for that product.

Disaggregated Revenue

The Company presents disaggregated revenue from contracts with customers by distribution channel, as the distribution channel impacts the nature and amount of the Company’s revenue, and by vertical market segment. The Company’s direct distribution channel consists of insurance carriers and third-party agents. The Company’s indirect distribution channel consists of insurance aggregators and media networks who purchase referrals with the intent to resell. Revenue generated via the Company’s direct distribution channel is generally higher per referral than revenue generated by the Company’s indirect distribution channels and provides the Company with additional insights and data regarding insurance provider demand and referral performance.

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Total revenue is comprised of revenue from the following distribution channels:

	Three Months Ended June 30,						Six Months Ended June 30,
	2024			2023			2024			2023
Direct channels		83	%		81	%		82	%		84	%
Indirect channels		17	%		19	%		18	%		16	%
		100	%		100	%		100	%		100	%

Total revenue is comprised of revenue from the following insurance verticals (in thousands):

	Three Months Ended June 30,				Six Months Ended June 30,
	2024		2023		2024		2023
Automotive	$	102,622	$	49,744	$	180,160	$	139,443
Home and renters		13,884		10,723		26,573		20,179
Other		634		7,518		1,472		17,583
Total Revenue	$	117,140	$	67,985	$	208,205	$	177,205

The Company has elected to apply the practical expedient in ASC 606 to expense incremental direct costs of obtaining a contract, consisting of sales commissions, as incurred as the expected period of benefit of the sales commissions is one year or less. At June 30, 2024 and December 31, 2023, the Company had not capitalized any costs to obtain any of its contracts.

Deferred Revenue

Amounts received for referrals prior to satisfying the revenue recognition criteria are recorded as deferred revenue on the accompanying condensed consolidated balance sheets. Amounts expected to be recognized as revenue within 12 months of the balance sheet date are classified as current deferred revenue. Deferred revenue was $1.9 million as of December 31, 2023. During the six months ended June 30, 2024, the Company recognized revenue of $1.2 million that was included in the contract liability balance (deferred revenue) at December 31, 2023. The Company recognizes revenue from deferred revenue by first allocating from the beginning deferred revenue balance to the extent that the beginning deferred revenue balance exceeds the revenue to be recognized. Amounts collected during the period are added to the deferred revenue balance.

Commissions Receivable

Commissions receivable are contract assets that represent estimated variable consideration for commissions to be received from insurance carriers for performance obligations that have been satisfied. The current portion of commissions receivable are estimated commissions expected to be received within one year, while the non-current portion of commissions receivable are expected to be received beyond one year.

The Company assesses impairment for uncollectible consideration when information available indicates it is probable that an asset has been impaired. There were no impairments recorded during the three and six months ended June 30, 2024 and 2023. While the Company is exposed to credit losses due to the non-payment by insurance carriers, it considers the risk of this to be remote.

Advertising Expense

Advertising expense consists of variable costs that are related to attracting consumers to the Company’s marketplace and generating consumer quote requests, including through its verified partner network, and promoting its marketplace to insurance carriers and agents. The Company expenses advertising costs as incurred and such costs are included in sales and marketing expense in the accompanying condensed consolidated statements of operations and comprehensive income (loss). During the three months ended June 30, 2024 and 2023, advertising expense totaled $80.7 million and $43.3 million, respectively. During the six months ended June 30, 2024 and 2023, advertising expense totaled $140.9 million and $117.0 million, respectively.

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Recently Adopted Accounting Pronouncements

In June 2022, the FASB issued ASU No. 2022-03, Fair Value Measurement of Equity Securities Subject to Contractual Sale Restrictions (Topic 820), which clarifies that a contractual restriction on the sale of an equity security is not considered part of the unit of account of the equity security and, therefore, is not considered in measuring fair value. The guidance also clarifies that an entity cannot, as a separate unit of account, recognize and measure a contractual sale restriction. The guidance includes disclosure requirements including the fair value of equity securities subject to contractual sale restrictions included in the balance sheet, the nature and remaining duration of the restriction and circumstances that could cause a lapse in the restriction. The amendments in this update are effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2023, with early adoption permitted. The amendments in this update are to be applied prospectively with any adjustments from the adoption of the amendments recognized in earnings and disclosed on the date of adoption. The Company adopted this guidance as of January 1, 2024, and the adoption did not have a material impact on its consolidated financial statements.

Recently Issued Accounting Pronouncements

In November 2023, the FASB issued ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures, which requires public entities to disclose information about their reportable segments’ significant expenses and other segment items on an interim and annual basis. Public entities with a single reportable segment are required to apply the disclosure requirements in ASU 2023-07, as well as all existing segment disclosures and reconciliation requirements in ASC 280 on an interim and annual basis. ASU 2023-07 is effective for fiscal years beginning after December 15, 2023, and for interim periods within fiscal years beginning after December 15, 2024, with early adoption permitted. The Company is currently assessing the impact of the adoption of this guidance on its consolidated financial statements.

In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which requires public entities, on an annual basis, to provide disclosure of specific categories in the rate reconciliation, as well as disclosure of income taxes paid disaggregated by jurisdiction. ASU 2023-09 is effective for fiscal years beginning after December 15, 2024, with early adoption permitted. The Company is currently assessing the impact of the adoption of this guidance on its consolidated financial statements.

3. Fair Value of Financial Instruments

The following tables present the Company’s fair value hierarchy for assets that are measured at fair value on a recurring basis as of June 30, 2024 and December 31, 2023 (in thousands):

	Fair Value Measurements at June 30, 2024 Using:
	Level 1		Level 2		Level 3		Total
Assets:
Cash equivalents:
Money market funds	$	3,294	$	—	$	—	$	3,294

	Fair Value Measurements at December 31, 2023 Using:
	Level 1		Level 2		Level 3		Total
Assets:
Cash equivalents:
Money market funds	$	3,210	$	—	$	—	$	3,210

There were no transfers into or out of Level 3 during the three and six months ended June 30, 2024 and 2023.

Money market funds were valued by the Company based on quoted market prices, which represent a Level 1 measurement within the fair value hierarchy.

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Contingent consideration liabilities are valued by the Company using significant inputs not observable in the market, which represents a Level 3 measurement within the fair value hierarchy. The Company uses a Monte Carlo simulation model in its estimates of the fair value of the contingent consideration related to the 2021 acquisition of Policy Fuel, LLC and its affiliated entities ("PolicyFuel"). The most significant assumptions and estimates utilized in the model include forecasted revenue (an acquisition specific input) and the market value of the Company’s Class A common stock (an observable input). Other assumptions utilized in the model include equity volatility, revenue volatility and discount rate. The Company assesses these assumptions and estimates on a quarterly basis as additional data impacting the assumptions is obtained. Changes in the fair value of contingent consideration related to updated assumptions and estimates are recognized as acquisition-related costs within the condensed consolidated statements of operations and comprehensive income (loss). The fair value of the contingent consideration liabilities was zero at both June 30, 2024 and December 31, 2023.

4. Goodwill and Acquired Intangible Assets

Goodwill is not amortized, but instead is reviewed for impairment at least annually or more frequently when events and circumstances occur indicating that the recorded goodwill may be impaired. The Company considers its business to be one reporting unit for purposes of performing its goodwill impairment analysis. To date, the Company has had no impairments to goodwill.

There were no changes to goodwill for the three and six months ended June 30, 2024.

Acquired intangible assets consisted of the following (in thousands):

			June 30, 2024
	Weighted Average Useful Life		Gross Amount		Accumulated Amortization			Carrying Value
	(in years)
Customer relationships		9.0	$	6,600	$	(2,547	)	$	4,053
Developed technology		3.0		1,700		(1,637	)		63
			$	8,300	$	(4,184	)	$	4,116

			December 31, 2023
	Weighted Average Useful Life		Gross Amount		Accumulated Amortization			Carrying Value
	(in years)
Customer relationships		9.0	$	6,600	$	(1,748	)	$	4,852
Developed technology		3.0		1,700		(1,364	)		336
Other identifiable intangible assets		2.0		300		(300	)		—
			$	8,600	$	(3,412	)	$	5,188

During the first quarter of 2024, the Company updated its estimate of the remaining useful life of customer relationships from 6.6 years to 5 years. Amortization expense is being recognized over the revised remaining useful life. Future amortization expense of the remaining intangible assets as of June 30, 2024 is expected to be as follows (in thousands):

Year Ending December 31,
2024 (remaining six months)	$	864
2025		1,126
2026		970
2027		970
2028		186
	$	4,116

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5. Accrued Expenses and Other Current Liabilities

Accrued expenses and other current liabilities consisted of the following (in thousands):

	June 30,		December 31,
	2024		2023
Accrued employee compensation and benefits	$	4,835	$	5,188
Accrued advertising expenses		3,610		2,285
Other current liabilities		1,370		1,311
	$	9,815	$	8,784

6. Loan and Security Agreement

The Company has availability to borrow up to $25.0 million under its revolving line of credit pursuant to the 2023 Amended Loan Agreement (defined as the Amended and Restated Loan and Security Agreement, dated as of August 7, 2020 between the Company and Western Alliance Bank (the "Lender"), as amended by the Loan and Security Modification Agreement dated as of July 15, 2022, as amended by the Loan and Security Modification Agreement dated as of August 1, 2023, as amended by the Loan and Security Modification Agreement, dated as of August 7, 2023).

Pursuant to the 2023 Amended Loan Agreement, borrowings under the revolving line of credit cannot exceed 85% of eligible accounts receivable balances, bear interest at the greater of 7.0% or the prime rate as published in The Wall Street Journal and mature on July 15, 2025. In an event of default, as defined in the 2023 Amended Loan Agreement, and until such event is no longer continuing, the annual interest rate to be charged would be the annual rate otherwise applicable to borrowings under the 2023 Amended Loan Agreement plus 5.00%.

Borrowings are collateralized by substantially all of the Company's assets and property. Under the 2023 Amended Loan Agreement, the Company has agreed to certain affirmative and negative covenants to which it will remain subject until maturity. The covenants include limitations on its ability to incur additional indebtedness and engage in certain fundamental business transactions, such as mergers or acquisitions of other businesses. In addition, under the 2023 Amended Loan Agreement and through the maturity date, the Company is required to maintain a minimum Adjusted Quick Ratio of 1.10 to 1.00 defined as the ratio of (1) the sum of (x) unrestricted cash and cash equivalents held at the Lender plus (y) net accounts receivable reflected on the Company's balance sheet to (2) current liabilities, including all borrowings outstanding under the 2023 Amended Loan Agreement, but excluding the current portion of deferred revenue (in each case determined in accordance with GAAP). At any time the Adjusted Quick Ratio is less than 1.30 to 1.00, the Lender shall have the ability to use the Company's cash receipts to repay outstanding obligations until such time as the Adjusted Quick Ratio is equal to or greater than 1.30 to 1.00 for two consecutive months. As of June 30, 2024 and December 31, 2023, the Company was in compliance with these covenants and had no amounts outstanding under the revolving line of credit.

7. Stock-Based Compensation

2008 and 2018 Plans

The Company has outstanding awards under its 2008 Stock Incentive Plan, as amended (the “2008 Plan”), but is no longer granting awards under this plan. Shares of common stock issued upon exercise of stock options granted prior to September 8, 2017 will be issued as either Class A common stock or Class B common stock. Shares of common stock issued upon exercise of stock options granted after September 8, 2017 will be issued as Class A common stock.

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The Company’s 2018 Equity Incentive Plan (the “2018 Plan” and, together with the 2008 Plan, the “Plans”) provides for the grant of incentive stock options, non-qualified stock options, stock appreciation rights, restricted stock awards, restricted stock units, and other stock-based awards. The number of shares initially reserved for issuance under the 2018 Plan is the sum of 2,149,480 shares of Class A common stock, plus the number of shares (up to 5,028,832 shares) equal to the sum of (i) the 583,056 shares of Class A common stock and Class B common stock that were available for grant under the 2008 Plan upon the effectiveness of the 2018 Plan and (ii) the number of shares of Class A common stock and Class B common stock subject to outstanding awards under the 2008 Plan that expire, terminate or are otherwise surrendered, canceled, forfeited or repurchased by the Company at their original issuance price pursuant to a contractual repurchase right (subject, in the case of incentive stock options, to any limitations of the Internal Revenue Code). The number of shares of Class A common stock that may be issued under the 2018 Plan will automatically increase on the first day of each fiscal year until, and including, the fiscal year ending December 31, 2028, equal to the lowest of (i) 2,500,000 shares of Class A common stock; (ii) 5% of the sum of the number of shares of Class A common stock and Class B common stock outstanding on the first day of such fiscal year; and (iii) an amount determined by the Company’s board of directors. The shares of common stock underlying any awards that are forfeited, canceled, held back upon exercise or settlement of an award to satisfy the exercise price or tax withholding, repurchased or are otherwise terminated by the Company under the 2018 Plan will be added back to the shares of common stock available for issuance under the 2018 Plan. The number of authorized shares reserved for issuance under the 2018 Plan was increased by 1,708,925 shares effective as of January 1, 2024 in accordance with the provisions of the 2018 Plan described above. As of June 30, 2024, 2,434,833 shares remained available for future grant under the 2018 Plan.

Options and restricted stock units (“RSUs”) granted under the Plans vest over periods determined by the board of directors. Options granted under the Plans expire no later than ten years from the date of the grant. The exercise price for stock options granted is not less than the fair value of common shares based on quoted market prices. Certain of the Company’s RSUs are net settled by withholding shares of the Company’s Class A common stock to cover statutory income taxes.

During the six months ended June 30, 2024, the Company granted 1,155,222 service-based RSUs with an aggregate grant date fair value of $20.8 million and 327,075 performance-based RSUs with an aggregate grant date fair value of $5.1 million under the 2018 Plan.

Inducement Grants

In connection with the acquisition of PolicyFuel in 2021, the Company granted service- and service- and performance-based RSUs to newly hired employees. The RSUs were approved by the Company’s board of directors and were granted as an inducement material to the new employees entering into employment with the Company in accordance with Nasdaq Rule 5635(c)(4) (the “Inducement Awards”). The Inducement Awards were granted outside of the 2018 Plan.

Stock-Based Compensation

The Company recorded stock-based compensation expense in the following expense categories of its condensed consolidated statements of operations and comprehensive income (loss) (in thousands):

	Three Months Ended June 30,				Six Months Ended June 30,
	2024		2023		2024		2023
Cost of revenue	$	42	$	59	$	78	$	113
Sales and marketing		1,652		2,272		3,246		4,545
Research and development		1,426		2,285		2,738		4,659
General and administrative		2,220		1,391		3,796		3,199
Restructuring and other charges		—		1,123		—		1,123
	$	5,340	$	7,130	$	9,858	$	13,639

As of June 30, 2024, unrecognized compensation expense for RSUs and option awards was $31.9 million, which is expected to be recognized over a weighted average period of 2.6 years.

8. Commitments and Contingencies

Leases

The Company leases office space under various non-cancelable operating leases. In April 2024, the Company entered into two agreements to lease office space in Cambridge, Massachusetts through December 2027 for payments totaling $3.2 million through 2027, resulting in an increase to right-of-use assets and operating lease liabilities of $2.7 million. In connection with the new

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Cambridge leases, the Company provided the landlords with security deposits of $0.3 million, which are included in other assets on the accompanying condensed consolidated balance sheets.

There have been no other material changes to the Company’s leases during the three and six months ended June 30, 2024. For additional information, please read Note 12, Leases, to the consolidated financial statements in the Company's Annual Report on Form 10-K for the year ended December 31, 2023.

Indemnification Agreements

In the normal course of business, the Company may provide indemnification of varying scope and terms to third parties and enters into commitments and guarantees (“Agreements”) under which it may be required to make payments. The duration of these Agreements varies, and in certain cases, is indefinite. Furthermore, many of these Agreements do not limit the Company’s maximum potential payment exposure.

In addition, the Company has entered into indemnification agreements with members of its board of directors and executive officers that will require the Company, among other things, to indemnify them against certain liabilities that may arise by reason of their status or service as directors or officers.

Through June 30, 2024, the Company has not incurred any material costs as a result of such indemnifications. The Company does not believe that the outcome of any claims under indemnification arrangements will have a material effect on its financial position, results of operations or cash flows, and it has not accrued any liabilities related to such obligations in its consolidated financial statements as of June 30, 2024 and December 31, 2023.

Legal Proceedings and Other Contingencies

The Company is from time to time subject to various legal proceedings and claims, either asserted or unasserted, which arise in the ordinary course of its business. While the outcome of these claims cannot be predicted with certainty, management does not believe, based on its current knowledge, that the outcome of any of these legal matters will have a material adverse effect on the Company’s consolidated results of operations or financial condition. Notwithstanding the foregoing, the ultimate outcome of legal proceedings involves judgments, estimates and inherent uncertainties, and cannot be predicted with certainty. It is possible that an adverse outcome of any matter could be material to the Company's business, financial position, results of operations or cash flows as a whole for any particular reporting period of occurrence. In addition, it is possible that a matter may prompt litigation or additional investigations or proceedings by other government agencies or private litigants.

On May 15, 2024, Tim Presto, individually and in his capacity as Seller Representative of Ryan McClintock, Edward Hames and Tim Presto, the former equity owners (collectively, the “Sellers”) of Kanopy Insurance Center, LLC, One Eight Software, Inc., Parachute Insurance Services Corp., and Policy Fuel, LLC (collectively, the “Acquired Entities”), brought a civil action in the Court of Chancery in the State of Delaware against the Company alleging, among other things, breaches of the Equity Purchase Agreement governing the Company’s acquisition of the Sellers’ equity interests in the Acquired Entities (the “Purchase Agreement”). Among other claims, the Seller Representative alleges, principally, that the Sellers are entitled to payment in the form of a combination of common stock and performance stock units pursuant to the earnout provisions set forth in the Purchase Agreement, based on the Seller Representative's assertion that the Acquired Entities would have achieved certain revenue thresholds for the 12-month periods ended June 30, 2023 and 2024, respectively, absent the alleged breaches of the Purchase Agreement. The complaint generally seeks an unspecified amount of damages related to such claims. The Company intends to vigorously defend against the lawsuit and believes it has substantial defenses to the claims asserted by the Seller Representative and that it complied with its contractual obligations under the Purchase Agreement in all respects. Nevertheless, because the case is still in the preliminary stages, the Company cannot predict or determine the timing or final outcome of this matter at this time or the effect that any adverse determinations the lawsuit may have on its business, financial condition or results of operations.

9. Retirement Plan

The Company has established a defined-contribution plan under Section 401(k) of the Internal Revenue Code (the “401(k) Plan”). The 401(k) Plan covers all employees who meet defined minimum age and service requirements, and allows participants to defer a portion of their annual compensation on a pre-tax basis. As currently established, the Company is not required to make any contributions to the 401(k) Plan. The Company contributed $0.2 million and $0.3 million during the three months ended June 30, 2024 and 2023, respectively, and $0.4 million and $0.5 million during the six months ended June 30, 2024 and 2023, respectively.

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10. Related Party Transactions

The Company has, in the ordinary course of business, entered into arrangements with other companies who have shareholders in common with the Company. Pursuant to these arrangements, related-party affiliates receive payments for providing website visitor referrals. During the three months ended June 30, 2024 and 2023, the Company recorded expense of $3.6 million and $0.6 million, respectively, related to these arrangements. During the three months ended June 30, 2024 and 2023, the Company paid $3.4 million and $1.0 million, respectively, related to these arrangements. During the six months ended June 30, 2024 and 2023, the Company recorded expense of $5.9 million and $2.3 million, respectively, related to these arrangements. During the six months ended June 30, 2024 and 2023, the Company paid $4.4 million and $2.8 million, respectively, related to these arrangements. As of June 30, 2024, and December 31, 2023, amounts due to related-party affiliates totaled $1.8 million and $0.3 million, respectively, which are included in accounts payable on the accompanying condensed consolidated balance sheets.

11. Net Income (Loss) per Share

Basic net income (loss) per common share is computed by dividing the net income (loss) by the weighted average number of shares of common stock outstanding for the period. Diluted net income (loss) per common share is computed by dividing net income (loss) by the weighted average number of common shares outstanding for the period, including potential dilutive common shares assuming the dilutive effect of outstanding stock options and unvested restricted stock units. For periods in which the Company reports a net loss, diluted net loss per common share is the same as basic net loss per common share, since dilutive common shares are not assumed to have been issued if their effect is anti-dilutive.

The Company has two classes of common stock outstanding: Class A common stock and Class B common stock. The rights of the holders of Class A and Class B common stock are identical, except with respect to voting and conversion. Each share of Class B common stock is convertible into one share of Class A common stock at the option of the holder at any time. The Company allocates undistributed earnings attributable to common stock between the common stock classes on a one-to-one basis when computing net income (loss) per share. As a result, basic and diluted net income (loss) per share of Class A common stock and Class B common stock are equivalent.

A reconciliation of the numerators and the denominators of the basic and dilutive net income (loss) per common share computations are as follows (in thousands, except per share amounts):

	Three Months Ended June 30,					Six Months Ended June 30,
	2024		2023			2024		2023
Numerator:
Net income (loss)	$	6,402	$	(13,193	)	$	8,309	$	(15,722	)
Denominator:
Weighted average basic common shares   outstanding		34,910		33,129			34,649		32,942
Effect of dilutive securities:
Options to purchase common stock		751		—			637		—
Restricted stock units		1,037		—			868		—
Weighted average diluted common shares   outstanding		36,698		33,129			36,154		32,942
Net income (loss) per share:
Basic	$	0.18	$	(0.40	)	$	0.24	$	(0.48	)
Diluted	$	0.17	$	(0.40	)	$	0.23	$	(0.48	)

The Company excluded the following potential common shares, presented based on weighted average shares outstanding during the periods, from the computation of diluted net income (loss) per share because including them would have had an anti-dilutive effect (in thousands):

	Three Months Ended June 30,				Six Months Ended June 30,
	2024		2023		2024		2023
Options to purchase common stock		195		2,048		307		1,979
Restricted stock units		76		2,893		243		2,727
		271		4,941		550		4,706

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The tables above do not include shares of Class A common stock issuable upon settlement of contingent consideration for the Company’s 2021 acquisition of PolicyFuel or performance-based awards for which the performance goal had not been met as of period end.

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Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations.

The following discussion and analysis of our financial condition and results of operations should be read together with our condensed consolidated financial statements and related notes and other financial information included elsewhere in this Quarterly Report on Form 10-Q and our consolidated financial statements and the related notes and other financial information included in our Annual Report on Form 10-K for the year ended December 31, 2023, on file with the Securities and Exchange Commission. The following discussion and analysis contains forward-looking statements that reflect our plans, estimates and beliefs. Our actual results could differ materially from those discussed in the forward-looking statements. Factors that could cause or contribute to these differences include those discussed below, elsewhere in this Quarterly Report on Form 10-Q, particularly in Item 1A. Risk Factors, and in Part I, Item 1A. Risk Factors in our Annual Report on Form 10-K for the year ended December 31, 2023.

We operate a leading online marketplace for insurance shopping, connecting consumers with insurance provider customers, which includes both carriers and agents. Our vision is to become the largest online source of insurance policies by using data, technology and knowledgeable advisors to make insurance simpler, more affordable and personalized. Our results-driven marketplace, powered by our proprietary data and technology platform, is improving the way insurance providers attract and connect with consumers shopping for insurance.

We operate a marketplace to connect insurance providers to a large volume of high-intent, pre-validated consumer referrals that match the insurers’ specific underwriting and profitability requirements. The transparency of our marketplace, as well as the campaign management tools we offer, are designed to make it easy for insurance carriers and third-party agents to evaluate the performance of their marketing spend on our platform and manage their own return on investment. We present consumers with a single starting point for a comprehensive insurance shopping experience where consumers can engage with insurance carriers through multiple channels based on their preferences. Our marketplace enables consumers to choose to visit an insurance provider’s website to purchase a policy or engage with a carrier or agent by phone or submit their data to insurance providers to receive quotes. Our services are free for consumers, and we derive our revenue from consumer inquires sold as referrals to insurance providers and directly from commissions on sales of policies by our direct to consumer, or DTC, insurance agency.

In 2023, we exited our health insurance vertical, an area that would have required significant capital investment and scale to effectively compete amid an increasingly unpredictable regulatory environment, to increase focus on core verticals, and implemented a workforce reduction plan, or the Reduction Plan, to improve operating efficiency. We refer to the exit of our health insurance vertical and the Reduction Plan as our restructuring, which we completed by September 30, 2023.

In the three months ended June 30, 2024 and 2023, our total revenue was $117.1 million and $68.0 million, respectively, representing a year-over-year increase of 72.3%. We had net income of $6.4 million for the three months ended June 30, 2024 and a net loss of $13.2 million for the three months ended June 30, 2023, and had $12.9 million and $(2.1) million in adjusted EBITDA for the three months ended June 30, 2024 and 2023, respectively. In the six months ended June 30, 2024 and 2023, our total revenue was $208.2 million and $177.2 million, respectively, representing a year-over-year increase of 17.5%. We had net income of $8.3 million for the six months ended June 30, 2024 and a net loss of $15.7 million for the six months ended June 30, 2023, and had $20.5 million and $3.3 million in adjusted EBITDA for the six months ended June 30, 2024 and 2023, respectively. See the section titled “—Non-GAAP Financial Measure” for information regarding our use of adjusted EBITDA and its reconciliation to net income (loss) determined in accordance with generally accepted accounting principles in the United States, or GAAP.

Factors Affecting Our Performance

We believe that our performance and future growth depend on a number of factors that present opportunities for us but also pose risks and challenges, including those discussed below, elsewhere in this Quarterly Report on Form 10-Q, particularly in Item 1A. Risk Factors, and in Part I, Item 1A. Risk Factors in our Annual Report on Form 10-K for the year ended December 31, 2023.

Auto insurance industry risk

For the six months ended June 30, 2024 and 2023, we derived 87% and 79%, respectively, of our revenue from auto insurance providers and our financial results depend on the performance of the auto insurance industry. Furthermore, total revenue from our largest auto insurance carrier customer was 34% and 25% of our revenue for the six months ended June 30, 2024 and 2023, respectively. In the last two years, the auto insurance industry experienced deteriorated underwriting performance due to a rise in claims, inflation, and inadequate policy premiums. This deteriorated underwriting performance caused our insurance carrier customers to reduce spending on new customer acquisition, which had a negative impact on the pricing and demand for consumer referrals in our marketplace throughout 2023. The state of the auto insurance market remains volatile and while we believe we are seeing improvements in spending patterns in 2024, including from our largest carrier, not all of our carrier customers have increased their spend in a proportional or significant manner, and a full recovery could be prolonged by further cost inflation, increased claim severity and frequency, or insufficient policy premium increases.

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Expanding consumer traffic

Our success depends in part on the growth of our consumer traffic. We have historically increased consumer traffic to our marketplace by expanding existing advertising channels and adding new channels such as by engaging with consumers through our verified partner network. Over the long term, we plan to increase consumer traffic by leveraging the features and growing the data assets of our platform. While we plan to grow consumer traffic, we have the ability to decrease advertising spend when the revenue associated with such consumer traffic does not result in incremental profit to our business or in response to lower demand for consumer referrals. Further, our profitability will be impacted by our ability to acquire quote requests in significant volume, at prices that are attractive, and that represent high-intent shoppers for which insurance providers will purchase referrals.

Increasing the number of insurance providers and their respective spend in our marketplace

Our success also depends on our ability to retain and grow our insurance provider network. Historically, we have generally expanded both the number of insurance providers and the spend per provider on our platform. In the more recent past, we experienced periods of decreasing carrier spend in the automotive insurance vertical as described above.

Regulation

Our revenue and earnings may fluctuate from time to time as a result of changes to federal, state, and industry-based laws and regulations, or changes to standards concerning the enforcement thereof. Our business could be affected directly because we operate websites, conduct telephonic and email marketing, and collect, store, share, and use consumer information and other data. Our business also could be affected indirectly if our customers were to adjust their operations as a result of regulatory changes and enforcement activity. For example, since late 2023, the U.S. Federal Trade Commission has been signaling, in public statements and enforcement actions, a new position that consent to receive robocalls under the Telemarketing Sales Rule must be received directly from the consumer, rather than through a third party such as a lead generator. In addition, on January 26, 2024, the U.S. Federal Communications Commission (the “FCC”) published regulations which, among other things, amend the consent requirements of the Telephone Consumer Protection Act of 1991 (“TCPA”) to close what the FCC refers to as the “lead generator loophole” by requiring “one-to-one consent” for outbound telemarketing calls or texts made using an automatic telephone dialing system or pre-recorded or artificial voice messages to wireless or residential numbers. The new “one-to-one consent” rule is scheduled to take effect on January 27, 2025.

Although it remains unclear how these changes may ultimately be implemented or interpreted, we anticipate that they will have an adverse impact on the market for insurance quote requests and will require us and our third-party sources to modify our marketing practices and policies. While we have been and will continue to analyze our marketing practices and policies in order to mitigate the impact on our business and to ensure continuing compliance with the new rules, there is no assurance that we will be successful in doing so.

In addition, a number of states have enacted (and others are considering) broad data privacy laws that could affect our business. Although it remains unclear how these new privacy laws may be modified or interpreted, their effects could have an impact on our business, and may require us to modify our data use practices and policies and incur compliance-related costs and expenses.

Key Business Metrics

We regularly review a number of metrics, including GAAP operating results and the key metrics listed below, to evaluate our business, measure our performance, identify trends affecting our business, formulate financial projections, and make operating and strategic decisions. Some of these metrics are non-financial metrics or are financial metrics that are not defined by GAAP.

Adjusted EBITDA

We define Adjusted EBITDA as net income (loss), adjusted to exclude: stock-based compensation expense, depreciation and amortization expense, restructuring and other charges, acquisition-related costs, interest income and income taxes. Adjusted EBITDA is a non-GAAP financial measure that we present in this Quarterly Report on Form 10-Q to supplement the financial information we present on a GAAP basis. We monitor and present Adjusted EBITDA because it is a key measure used by our management and board of directors to understand and evaluate our operating performance, to establish budgets and to develop operational goals for managing our business. Adjusted EBITDA should not be considered in isolation from, or as an alternative to, measures prepared in accordance with GAAP. Adjusted EBITDA should be considered together with other operating and financial performance measures presented in accordance with GAAP. Also, Adjusted EBITDA may not necessarily be comparable to similarly titled measures presented by other companies. For further explanation of the uses and limitations of this measure and a reconciliation of Adjusted EBITDA to the most directly comparable GAAP measure, net income (loss), please see “—Non-GAAP Financial Measure”.

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Variable Marketing Margin

We define variable marketing margin, or VMM, as revenue, as reported in our consolidated statements of operations and comprehensive income (loss), less advertising costs (a component of sales and marketing expense, as reported in our consolidated statements of operations and comprehensive income (loss)). We use VMM to measure the efficiency of individual advertising and consumer acquisition sources and to make trade-off decisions to manage our return on advertising. We do not use VMM as a measure of profitability.

Key Components of Our Results of Operations

Revenue

We generate our revenue primarily from consumer inquiries sold as referrals to insurance provider customers, consisting of carriers and agents, as well as to indirect distributors. To simplify the quoting process for the consumer and improve performance for the provider, we are able to provide consumer-submitted quote request data along with each referral. We recognize revenue from consumer referrals at the time of delivery. We support three secure consumer referral formats:

•Clicks: An online-to-online referral, with a handoff of the consumer to the provider’s website.

•Data: An online-to-offline referral, with quote request data transmitted to the provider for follow-up.

•Calls: An online-to-offline referral for outbound calls and an offline-to-offline referral for inbound calls, with the consumer and provider connected by phone.

We also generate revenue from commissions paid to us by insurance carriers for the sale of policies in our automotive insurance vertical, and prior to our exit from health, in our health insurance vertical. Commission revenue is recognized upon satisfaction of our performance obligation, which we consider to be submission of the policy application to the insurance carrier. We recognize revenue based on our constrained estimate of commission payments we expect to receive over the lifetime of the policies sold, which we refer to as constrained LTVs, of commission payments. Commission revenue represented less than 10% of total revenue for the three and six months ended June 30, 2024 and approximately 10% of total revenue for the three and six months ended June 30, 2023.

For the periods presented, our total revenue consisted of revenue generated within our insurance verticals as follows:

	Three Months Ended June 30,				Six Months Ended June 30,
	2024		2023		2024		2023
	(in thousands)
Automotive	$	102,622	$	49,744	$	180,160	$	139,443
Home and renters		13,884		10,723		26,573		20,179
Other		634		7,518		1,472		17,583
Total revenue	$	117,140	$	67,985	$	208,205	$	177,205

We expect an overall increase in revenue in 2024 as compared to 2023, including in our automotive and home and renters verticals, as we anticipate increased spending from our carrier partners. We expect revenue from our other insurance verticals to significantly decrease from 2023 to 2024 as a result of our exit from the health insurance vertical in 2023.

Cost and Operating Expenses

Our cost and operating expenses consist of cost of revenue, sales and marketing, research and development, general and administrative expenses, restructuring and other charges, and acquisition-related costs.

We allocate certain overhead expenses, such as rent, utilities, office supplies and depreciation and amortization of general office assets, to cost of revenue and operating expense categories based on headcount. As a result, an overhead expense allocation is reflected in cost of revenue and sales and marketing, research and development, and general and administrative expense categories. Personnel-related costs included in cost of revenue and operating expense categories include wages, fringe benefit costs and stock-based compensation expense.

Cost of Revenue

Cost of revenue is comprised primarily of the costs of operating our marketplace and delivering consumer referrals to our customers. These costs consist primarily of technology service costs including hosting, software, data services, and third-party call center costs. In addition, cost of revenue includes depreciation and amortization of our platform technology assets and personnel-related costs.

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Sales and Marketing

Sales and marketing expense consists primarily of advertising and marketing expenditures as well as personnel-related costs for employees engaged in sales, marketing, data analytics and consumer acquisition functions and amortization of sales and marketing-related intangible assets. Advertising expenditures consist of variable costs that are related to attracting consumers to our marketplace, generating consumer quote requests, including the cost of quote requests we acquire from our verified partner network, and promoting our marketplace to carriers and agents. Advertising costs are expensed as incurred. Marketing costs consist primarily of content and creative development, public relations, memberships, and event costs. We expect our sales and marketing expense will increase as we expect increased carrier spend for referrals, which will impact our advertising expenditures, though we expect personnel-related costs to decrease in 2024 from 2023 as a result of the Reduction Plan.

Research and Development

Research and development expense consists primarily of personnel-related costs for software development and product management. We have focused our research and development efforts on improving ease of use and functionality of our existing marketplace platform and developing new offerings and internal tools. We primarily expense research and development costs. Direct development costs related to software enhancements that add functionality are capitalized and amortized as a component of cost of revenue. We expect that research and development expense will increase slightly in 2024 as compared to 2023.

General and Administrative

General and administrative expense consists of personnel-related costs and related expenses for executive, finance, legal, human resources, technical support and administrative personnel as well as the costs associated with professional fees for external legal, accounting and other consulting services, insurance premiums and payment processing and billing costs. We expect that general and administrative expense will increase slightly in 2024 from 2023.

Other Income (Expense)

Other income (expense) consists of interest income and other income (expense). Interest income consists of interest earned on invested cash balances. Other income (expense) consists of miscellaneous income (expense) unrelated to our core operations.

Non-GAAP Financial Measure

To supplement our consolidated financial statements presented in accordance with GAAP and to provide investors with additional information regarding our financial results, we present in this Quarterly Report on Form 10-Q adjusted EBITDA as a non-GAAP financial measure. Adjusted EBITDA is not based on any standardized methodology prescribed by GAAP and is not necessarily comparable to similarly titled measures presented by other companies.

Adjusted EBITDA. We define adjusted EBITDA as our net income (loss), excluding the impact of stock-based compensation expense, depreciation and amortization expense, restructuring and other charges, acquisition-related costs, interest income and income taxes. The most directly comparable GAAP measure to adjusted EBITDA is net income (loss). We monitor and present in this Quarterly Report on Form 10-Q adjusted EBITDA because it is a key measure used by our management and board of directors to understand and evaluate our operating performance, to establish budgets and to develop operational goals for managing our business. In particular, we believe that excluding the impact of these items in calculating adjusted EBITDA can provide a useful measure for period-to-period comparisons of our core operating performance.

We use adjusted EBITDA to evaluate our operating performance and trends and make planning decisions. We believe adjusted EBITDA helps identify underlying trends in our business that could otherwise be masked by the effect of the expenses that we exclude in the calculation of adjusted EBITDA. Accordingly, we believe that adjusted EBITDA provides useful information to investors and others in understanding and evaluating our operating results, enhancing the overall understanding of our past performance and future prospects.

Adjusted EBITDA is not prepared in accordance with GAAP and should not be considered in isolation of, or as an alternative to, measures prepared in accordance with GAAP. There are a number of limitations related to the use of adjusted EBITDA rather than net income (loss), which is the most directly comparable financial measure calculated and presented in accordance with GAAP. Some of these limitations are:

•adjusted EBITDA excludes stock-based compensation expense as it has recently been, and will continue to be for the foreseeable future, a significant recurring non-cash expense for our business;

•adjusted EBITDA excludes depreciation and amortization expense and, although this is a non-cash expense, the assets being depreciated and amortized may have to be replaced in the future;

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•adjusted EBITDA excludes restructuring and other charges that affect cash available to us;

•adjusted EBITDA excludes acquisition-related costs that affect cash available to us and the change in fair value of non-cash contingent consideration;

•adjusted EBITDA does not reflect the cash received from interest income on our investments, which affects the cash available to us;

•adjusted EBITDA does not reflect income taxes that affect cash available to us; and

•the expenses and other items that we exclude in our calculation of adjusted EBITDA may differ from the expenses and other items, if any, that other companies may exclude from adjusted EBITDA when they report their operating results.

In addition, other companies may use other measures to evaluate their performance, all of which could reduce the usefulness of adjusted EBITDA as a tool for comparison.

The following table reconciles adjusted EBITDA to net income (loss), the most directly comparable financial measures calculated and presented in accordance with GAAP.

Reconciliation of Net Income (Loss) to Adjusted EBITDA:

	Three Months Ended June 30,						Six Months Ended June 30,
	2024			2023			2024			2023
	(in thousands)
Net income (loss)	$	6,402		$	(13,193	)	$	8,309		$	(15,722	)
Stock-based compensation		5,340			6,007			9,858			12,516
Depreciation and amortization		1,236			1,463			2,499			2,870
Restructuring and other charges		—			3,832			—			3,832
Acquisition-related costs		—			(37	)		—			(150	)
Interest income		(456	)		(271	)		(842	)		(458	)
Income tax expense		406			78			692			364
Adjusted EBITDA	$	12,928		$	(2,121	)	$	20,516		$	3,252

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Results of Operations

Comparison of the Three and Six Months Ended June 30, 2024 and 2023

The following tables set forth our results of operations for the periods shown:

	Three Months Ended June 30,						Six Months Ended June 30,
	2024			2023			2024			2023
	(in thousands)
Statement of Operations Data:
Revenue(1)	$	117,140		$	67,985		$	208,205		$	177,205
Cost and operating expenses(2):
Cost of revenue		5,011			5,547			10,052			11,317
Sales and marketing		90,913			58,795			161,697			149,032
Research and development		7,043			7,450			13,887			15,377
General and administrative		7,881			5,768			14,511			13,598
Restructuring and other charges		—			3,832			—			3,832
Acquisition-related costs		—			(37	)		—			(150	)
Total cost and operating expenses		110,848			81,355			200,147			193,006
Income (loss) from operations		6,292			(13,370	)		8,058			(15,801	)
Other income (expense):
Interest income		456			271			842			458
Other income (expense), net		60			(16	)		101			(15	)
Total other income, net		516			255			943			443
Income (loss) before income taxes		6,808			(13,115	)		9,001			(15,358	)
Income tax expense		(406	)		(78	)		(692	)		(364	)
Net income (loss)	$	6,402		$	(13,193	)	$	8,309		$	(15,722	)
Other Financial and Operational Data:
Variable marketing margin	$	36,455		$	24,653		$	67,273		$	60,246
Adjusted EBITDA(3)	$	12,928		$	(2,121	)	$	20,516		$	3,252

(1)  Comprised of revenue from the following distribution channels:

	Three Months Ended June 30,						Six Months Ended June 30,
	2024			2023			2024			2023
Direct channels		83	%		81	%		82	%		84	%
Indirect channels		17	%		19	%		18	%		16	%
		100	%		100	%		100	%		100	%

(2) Includes stock-based compensation expense as follows:

	Three Months Ended June 30,				Six Months Ended June 30,
	2024		2023		2024		2023
	(in thousands)
Cost of revenue	$	42	$	59	$	78	$	113
Sales and marketing		1,652		2,272		3,246		4,545
Research and development		1,426		2,285		2,738		4,659
General and administrative		2,220		1,391		3,796		3,199
Restructuring and other charges		—		1,123		—		1,123
	$	5,340	$	7,130	$	9,858	$	13,639

(3) See “—Non-GAAP Financial Measure” for information regarding our use of adjusted EBITDA as a non-GAAP financial measure and a reconciliation of adjusted EBITDA to its comparable GAAP financial measure.

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Revenue

	Three Months Ended June 30,				Change
	2024		2023		Amount		%
	(dollars in thousands)
Revenue	$	117,140	$	67,985	$	49,155		72.3	%

Revenue increased by $49.2 million from $68.0 million for the three months ended June 30, 2023 to $117.1 million for the three months ended June 30, 2024. The increase in revenue was due to an increase of $52.9 million in our automotive vertical and an increase of $3.2 million in our home and renters insurance vertical, partially offset by a decrease of $6.9 million in our other insurance verticals. The increase in revenue from our automotive vertical was due to an increase in carrier spend for referrals of $54.5 million, partially offset by a decrease in commission revenue of $1.6 million. The increase in revenue from our home and renters insurance vertical was primarily due to an increase in carrier spend for referrals. The decrease in revenue from our other insurance verticals was due to a decrease in carrier spend for referrals of $3.6 million and a decrease in commission revenue of $3.2 million, both due primarily to our exit from the health insurance vertical.

	Six Months Ended June 30,				Change
	2024		2023		Amount		%
	(dollars in thousands)
Revenue	$	208,205	$	177,205	$	31,000		17.5	%

Revenue increased by $31.0 million from $177.2 million for the six months ended June 30, 2023 to $208.2 million for the six months ended June 30, 2024. The increase in revenue was due to an increase of $40.7 million in our automotive vertical and an increase of $6.4 million in our home and renters insurance vertical, partially offset by a decrease of $16.1 million in our other insurance verticals. The increase in revenue from our automotive vertical was due to an increase in carrier spend for referrals of $44.7 million, partially offset by a decrease in commission revenue of $4.0 million. The increase in revenue from our home and renters insurance vertical was primarily due to an increase in carrier spend for referrals. The decrease in revenue from our other insurance verticals was due to a decrease in commission revenue of $10.4 million and a decrease in carrier spend for referrals of $5.7 million, both due primarily to our exit from the health insurance vertical.

Cost of Revenue

	Three Months Ended June 30,						Change
	2024			2023			Amount			%
	(dollars in thousands)
Cost of revenue	$	5,011		$	5,547		$	(536	)		-9.7	%
Percentage of revenue		4.3	%		8.2	%

Cost of revenue decreased by $0.5 million from $5.5 million for the three months ended June 30, 2023 to $5.0 million for the three months ended June 30, 2024. Cost of revenue decreased primarily due to a decrease in personnel-related costs of $0.5 million primarily related to decreased headcount in our call center.

	Six Months Ended June 30,						Change
	2024			2023			Amount			%
	(dollars in thousands)
Cost of revenue	$	10,052		$	11,317		$	(1,265	)		-11.2	%
Percentage of revenue		4.8	%		6.4	%

Cost of revenue decreased by $1.3 million from $11.3 million for the six months ended June 30, 2023 to $10.1 million for the six months ended June 30, 2024. Cost of revenue decreased primarily due to a decrease in personnel-related costs of $0.6 million related primarily to decreased headcount in our call center. Additionally, third-party call center costs decreased by $0.3 million due

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primarily to a decrease in calls related to our health insurance vertical. Depreciation and hosting costs also decreased by $0.2 million each.

Sales and Marketing

	Three Months Ended June 30,						Change
	2024			2023			Amount		%
	(dollars in thousands)
Sales and marketing expense	$	90,913		$	58,795		$	32,118		54.6	%
Percentage of revenue		77.6	%		86.5	%

Sales and marketing expense increased by $32.1 million from $58.8 million for the three months ended June 30, 2023 to $90.9 million for the three months ended June 30, 2024. The increase in sales and marketing expense was primarily due to an increase in advertising costs of $37.4 million due to an increase in carrier spend, partially offset by decreases in personnel-related costs, primarily in our DTC agency, of $4.7 million. Personnel-related costs included stock-based compensation expense of $1.7 million and $2.3 million for the three months ended June 30, 2024 and 2023, respectively. Technology services and agent license fees also decreased by $0.3 million and $0.2 million, respectively, for the three months ended June 30, 2024 as compared to the three months ended June 30, 2023, due primarily to our exit from the health insurance vertical and the reduction in personnel.

	Six Months Ended June 30,						Change
	2024			2023			Amount		%
	(dollars in thousands)
Sales and marketing expense	$	161,697		$	149,032		$	12,665		8.5	%
Percentage of revenue		77.7	%		84.1	%

Sales and marketing expense increased by $12.7 million from $149.0 million for the six months ended June 30, 2023 to $161.7 million for the six months ended June 30, 2024. The increase in sales and marketing expense was primarily due to an increase in advertising costs of $23.9 million due to an increase in carrier spend, partially offset by decreases in personnel-related costs of $9.9 million, primarily in our DTC agency. Personnel-related costs included stock-based compensation expense of $3.2 million and $4.5 million for the six months ended June 30, 2024 and 2023, respectively. Technology services and agent license fees also decreased by $0.6 million and $0.5 million, respectively, for the six months ended June 30, 2024 as compared to the six months ended June 30, 2023, due primarily to our exit from the health insurance vertical and the reduction in personnel.

Research and Development

	Three Months Ended June 30,						Change
	2024			2023			Amount			%
	(dollars in thousands)
Research and development expense	$	7,043		$	7,450		$	(407	)		-5.5	%
Percentage of revenue		6.0	%		11.0	%

Research and development expense decreased by $0.4 million from $7.5 million for the three months ended June 30, 2023 to $7.0 million for the three months ended June 30, 2024. The decrease in research and development expense was due primarily to a decrease in personnel-related costs primarily from decreased stock-based compensation expense. Personnel-related costs included stock-based compensation expense of $1.4 million and $2.3 million for the three months ended June 30, 2024 and 2023, respectively.

	Six Months Ended June 30,						Change
	2024			2023			Amount			%
	(dollars in thousands)
Research and development expense	$	13,887		$	15,377		$	(1,490	)		-9.7	%
Percentage of revenue		6.7	%		8.7	%

Research and development expense decreased by $1.5 million from $15.4 million for the six months ended June 30, 2023 to $13.9 million for the six months ended June 30, 2024. The decrease in research and development expense was due to a decrease in

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personnel-related costs primarily due to a decrease in stock-based compensation expense. Personnel-related costs included stock-based compensation expense of $2.7 million and $4.7 million for the six months ended June 30, 2024 and 2023, respectively.

General and Administrative

	Three Months Ended June 30,						Change
	2024			2023			Amount		%
	(dollars in thousands)
General and administrative expense	$	7,881		$	5,768		$	2,113		36.6	%
Percentage of revenue		6.7	%		8.5	%

General and administrative expenses increased by $2.1 million from $5.8 million for the three months ended June 30, 2023 to $7.9 million for the three months ended June 30, 2024. The increase in general and administrative expenses was primarily due to an increase in personnel-related costs of $1.4 million and an increase in professional fees of $0.7 million for consulting services. Personnel-related costs included stock-based compensation expense of $2.2 million and $1.4 million for the three months ended June 30, 2024 and 2023, respectively.

	Six Months Ended June 30,						Change
	2024			2023			Amount		%
	(dollars in thousands)
General and administrative expense	$	14,511		$	13,598		$	913		6.7	%
Percentage of revenue		7.0	%		7.7	%

General and administrative expenses increased by $0.9 million from $13.6 million for the six months ended June 30, 2023 to $14.5 million for the six months ended June 30, 2024. The increase in general and administrative expenses was primarily due to an increase in personnel-related costs of $0.9 million and an increase in professional fees of $0.8 million for consulting services, partially offset by decreases in legal fees of $0.3 million and bad debt expense of $0.2 million. Personnel-related costs included stock-based compensation expense of $3.8 million and $3.2 million for the six months ended June 30, 2024 and 2023, respectively.

Restructuring and Other Charges

Restructuring and other charges of $3.8 million for the three and six months ended June 30, 2023 consisted of costs related to the Reduction Plan implemented in June 2023, and consisted of employee separation costs of $2.7 million and non-cash charges for the modification of certain equity awards of $1.1 million.

Acquisition-related

Acquisition-related costs for the three and six months ended June 30, 2023 solely consisted of the change in fair value of our contingent consideration liabilities recorded as the result of our 2021 acquisition of PolicyFuel. We recorded a credit to acquisition-related costs in each of the three and six months ended June 30, 2023 for the decrease in the fair value of our contingent consideration liability.

Other Income (Expense)

Interest income increased by $0.2 million and $0.4 million in the three and six months ended June 30, 2024 compared to the three and six months ended June 30, 2023, respectively, due to an increase in interest earned on our cash balances. Other income (expense), net was not significant for any periods presented.

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Income Tax Expense

Our income tax expense consisted primarily of state income taxes as well as federal income taxes for the portion of our taxable net income that was not offset by operating loss and tax credit carryforwards. We maintain a valuation allowance on our overall net deferred tax asset as it is deemed more likely than not the net deferred tax asset will not be realized.

Variable Marketing Margin

	Three Months Ended June 30,						Change
	2024			2023			Amount		%
	(dollars in thousands)
Revenue	$	117,140		$	67,985		$	49,155		72.3	%
Less: total advertising expense (a component of sales and marketing expense)		80,685			43,332
Variable marketing margin	$	36,455		$	24,653		$	11,802		47.9	%
Percentage of revenue		31.1	%		36.3	%

	Six Months Ended June 30,						Change
	2024			2023			Amount		%
	(dollars in thousands)
Revenue	$	208,205		$	177,205		$	31,000		17.5	%
Less: total advertising expense (a component of sales and marketing expense)		140,932			116,959
Variable marketing margin	$	67,273		$	60,246		$	7,027		11.7	%
Percentage of revenue		32.3	%		34.0	%

The increase in variable marketing margin in the three and six months ended June 30, 2024 was due primarily to increased carrier spend, partially offset by a decrease in variable marketing margin due to our exit from the health insurance vertical, which had a higher variable marketing margin as a percentage of revenue than our automotive and home and renters verticals.

Liquidity and Capital Resources

As of June 30, 2024, our principal sources of liquidity were cash and cash equivalents of $60.9 million and up to $25.0 million of availability under our revolving line of credit pursuant to the 2023 Amended Loan Agreement (defined as the Amended and Restated Loan and Security Agreement, dated as of August 7, 2020 between us and Western Alliance Bank, as Lender, or the 2020 Loan Agreement, as amended by the Loan and Security Modification Agreement dated as of July 15, 2022, or the 2022 Loan Amendment, as amended by the Loan and Security Modification Agreement dated as of August 1, 2023, or the 2023 Consent and Release, as amended by the Loan and Security Modification Agreement, dated as of on August 7, 2023, or the 2023 Loan Amendment).

Pursuant to the 2023 Amended Loan Agreement, borrowings under the revolving line of credit cannot exceed 85% of eligible accounts receivable balances, bear interest at the greater of 7.0% or the prime rate as published in The Wall Street Journal and mature on July 15, 2025. In an event of default, as defined in the 2023 Amended Loan Agreement, and until such event is no longer continuing, the annual interest rate to be charged would be the annual rate otherwise applicable to borrowings under the 2023 Amended Loan Agreement plus 5.00%.

Borrowings are collateralized by substantially all of our assets and property. Under the 2023 Amended Loan Agreement, we have agreed to certain affirmative and negative covenants to which we will remain subject until maturity. The covenants include limitations on our ability to incur additional indebtedness and engage in certain fundamental business transactions, such as mergers or acquisitions of other businesses. In addition, under the 2023 Amended Loan Agreement and through the maturity date, we are required to maintain a minimum Adjusted Quick Ratio of 1.10 to 1.00 defined as the ratio of (1) the sum of (x) unrestricted cash and cash equivalents held at the Lender plus (y) net accounts receivable reflected on our balance sheet to (2) current liabilities, including all borrowings outstanding under the 2023 Amended Loan Agreement, but excluding the current portion of deferred revenue (in each case determined in accordance with GAAP). At any time the Adjusted Quick Ratio is less than 1.30 to 1.00 the Lender shall have the ability to use our cash receipts to repay outstanding obligations until such time as the Adjusted Quick Ratio is equal to or greater than 1.30 to 1.00 for two consecutive months. As of June 30, 2024, we were in compliance with these covenants and we had no amounts outstanding under the revolving line of credit.

30

Since our inception, we have incurred operating losses on an annual basis and may incur losses in the future. We believe our existing cash and cash equivalents will be sufficient to fund our operating expenses and capital expenditure requirements for at least the next 12 months, without considering the borrowing availability under our revolving line of credit. Our future capital requirements may vary materially from those currently planned and will depend on many factors, including our revenue, the timing and extent of spending on business initiatives, purchases of capital equipment to support our growth, sales and marketing activities, impact to our business from our restructuring, expansion of our business through acquisitions or our investments in complementary offerings, technologies or businesses, market acceptance of our platform and overall economic conditions. If we do not achieve our revenue goals as planned, we believe that we can reduce our operating costs. If we need additional funds and are unable to obtain funding on a timely basis, we may need to significantly curtail our operations in an effort to provide sufficient funds to continue our operations, which could adversely affect our business prospects.

Cash Flows

The following table shows a summary of our cash flows for the six months ended June 30, 2024 and 2023:

	Six Months Ended June 30,
	2024			2023
	(in thousands)
Net cash provided by operating activities	$	22,818		$	2,111
Net cash used in investing activities		(1,622	)		(2,022	)
Net cash provided by financing activities		1,771			108
Effect of exchange rate changes on cash, cash equivalents   and restricted cash		(4	)		16
Net increase in cash, cash equivalents and restricted cash	$	22,963		$	213

Net cash provided by operating activities

Operating activities provided $22.8 million in cash during the six months ended June 30, 2024, primarily resulting from our net income of $8.3 million, net cash provided by changes in our operating assets and liabilities of $2.1 million and net non-cash charges of $12.4 million. Net cash provided by changes in our operating assets and liabilities consisted primarily of a $25.5 million increase in accounts payable and accrued expenses and other current liabilities and a $2.6 million decrease in commissions receivable, partially offset by an increase in accounts receivable of $26.9 million. Operating activities provided $2.1 million in cash during the six months ended June 30, 2023, primarily resulting from the offset of net non-cash charges of $16.6 million and net cash provided by changes in our operating assets and liabilities of $1.2 million to our net loss of $15.7 million. Net cash provided by changes in our operating assets and liabilities consisted primarily of a $7.3 million decrease in accounts receivable and a $1.9 million decrease in prepaid expenses and other current assets, partially offset by a decrease in accounts payable and accrued expenses and other current liabilities of $7.5 million and a net change of $0.3 million in our operating lease right-of-use assets and liabilities.

Changes in accounts receivable, accounts payable and accrued expenses and other current liabilities were generally due to changes in our business and timing of customer and vendor invoicing and payments. Collection of commissions receivable depends upon the timing of our receipt of commission payments from insurance carriers. A significant portion of our commissions receivable is classified as long-term.

Net cash used in investing activities

Net cash used in investing activities was $1.6 million and $2.0 million for the six months ended June 30, 2024 and 2023, respectively. Net cash used in investing activities for six months ended June 30, 2024 and 2023 included the acquisition of property and equipment, which included the capitalization of certain software development costs. During the six months ended June 30, 2024 and 2023, we capitalized $1.5 million and $1.9 million, respectively, of software development costs.

Net cash provided by financing activities

During the six months ended June 30, 2024 and 2023, net cash provided by financing activities was $1.8 million and $0.1 million, respectively. Net cash provided by financing activities during the six months ended June 30, 2024 and 2023 consisted of proceeds received from the exercise of common stock options, partially offset by tax withholding payments relating to net share settlements.

31

Contractual Obligations and Commitments

In April 2024, we entered into two agreements to lease office space in Cambridge, Massachusetts through December 2027 for payments totaling $3.2 million through 2027. There have been no other material changes to the contractual obligations reported in our Annual Report on Form 10-K for the year ended December 31, 2023.

Critical Accounting Policies and Significant Judgments and Estimates

Our condensed consolidated financial statements are prepared in accordance with GAAP. The preparation of our condensed consolidated financial statements and related disclosures requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenue, costs and expenses, and the disclosure of contingent assets and liabilities in our condensed consolidated financial statements. We base our estimates on historical experience, known trends and events, and various other factors that we believe are reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. We evaluate our estimates and assumptions on an ongoing basis. Our actual results may differ from these estimates under different assumptions or conditions.

There have been no material changes to our critical accounting policies from those disclosed in our financial statements and the related notes and other financial information included in our Annual Report on Form 10-K for the year ended December 31, 2023, on file with the Securities and Exchange Commission. For further disclosure, refer to our unaudited condensed consolidated financial statements included in this Quarterly Report on Form 10-Q and our audited consolidated financial statements included in our Annual Report on Form 10-K.

Recently Issued Accounting Pronouncements

A description of recently issued accounting pronouncements that may potentially impact our financial position and results of operations is disclosed in Note 2 to our unaudited condensed consolidated financial statements included in this Quarterly Report on Form 10-Q.

Item 3. Quantitative and Qualitative Disclosures About Market Risk.

We have a credit agreement that provides us with credit at a floating rate of interest. As of June 30, 2024, we had no outstanding borrowings under our revolving line of credit and therefore no material exposure to fluctuations in interest rates.

We contract with vendors in foreign countries and we have foreign subsidiaries. As such, we have exposure to adverse changes in exchange rates of foreign currencies associated with our foreign transactions and our foreign subsidiaries. We believe this exposure to be immaterial. We do not hedge against this exposure to fluctuations in exchange rates.

Item 4. Controls and Procedures.

Evaluation of Disclosure Controls and Procedures

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer (our principal executive officer and principal financial officer, respectively), evaluated the effectiveness of our disclosure controls and procedures as of the end of the period covered by this Quarterly Report on Form 10-Q. The term “disclosure controls and procedures,” as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act, means controls and other procedures of a company that are designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the Securities and Exchange Commission’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is accumulated and communicated to the company’s management, including its principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.

Management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving their objectives and our management necessarily applies its judgment in evaluating the cost-benefit relationship of possible controls and procedures. Based on the evaluation of our disclosure controls and procedures as of the end of the period covered by this Quarterly Report on Form 10-Q, our principal executive officer and principal financial officer have concluded that, as of such date, our disclosure controls and procedures were effective at the reasonable assurance level.

Changes in Internal Control over Financial Reporting

There were no changes in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange Act) that occurred during the three months ended June 30, 2024 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

32

PART II—OTHER INFORMATION

Item 1. Legal Proceedings.

Information with respect to legal proceedings and this item is included in Note 8 of the Notes to the Unaudited Condensed Consolidated Financial Statements contained in Part I, Item I of this Quarterly Report on Form 10-Q, which is incorporated herein by reference.

Item 1A. Risk Factors.

In addition to risks and uncertainties in the ordinary course of business that are common to all businesses, important factors that are specific to our industry and company could have a material and adverse impact on our business, financial condition, results of operations and cash flows. You should carefully consider the risk factors set forth in Part I, Item 1A. Risk Factors in our Annual Report on Form 10-K for the year ended December 31, 2023 and in our subsequent periodic filings with the Securities and Exchange Commission. There has been no material change from the risk factors set forth in our Annual Report on Form 10-K for the year ended December 31, 2023.

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.

Recent Sales of Unregistered Equity Securities

There were no shares of equity securities sold or issued, or options granted, by us during the three months ended June 30, 2024 that were not registered under the Securities Act, and that were not previously reported in a Current Report on Form 8-K.

Issuer Purchases of Equity Securities

We did not purchase any of our registered equity securities during the period from April 1, 2024 to June 30, 2024.

Item 5. Other Information.

Rule 10b5-1 Trading Plans

The adoption or termination of contracts, instructions or written plans for the purchase or sale of our securities by our Section 16 officers and directors for the three months ended June 30, 2024, each of which is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act (“Rule 10b5-1 Plan”), were as follows:

Name (Title)	Action Taken (Date of Action)	Type of Trading Arrangement	Nature of Trading Arrangement	Duration of Trading Arrangement	Aggregate Number of Securities
Joseph Sanborn (Chief Financial Officer)	Adoption (May 22, 2024)	Rule 10b5-1 trading arrangement	Sale	Until November 17, 2024, or such earlier date upon which all transactions are completed or expire without execution	Up to 24,000 shares
George Neble (Board Member)	Adoption (June 11, 2024)	Rule 10b5-1 trading arrangement	Sale	Until April 15, 2025, or such earlier date upon which all transactions are completed or expire without execution	Up to 10,000 shares
David Brainard (Chief Technology Officer)	Adoption (June 11, 2024)	Rule 10b5-1 trading arrangement	Sale	Until June 1, 2025, or such earlier date upon which all transactions are completed or expire without execution	Indeterminable(1)
David Blundin (Board Chairman)	Adoption (June 14, 2024)	Rule 10b5-1 trading arrangement	Sale	Until December 5, 2025, or such earlier date upon which all transactions are completed or expire without execution	Up to 2,031,264 shares

33

(1) Mr. Brainard's Rule 10b5-1 Trading Plan provides for the sale of an indeterminable number of shares of common stock from the settlement of restricted stock units (“RSUs”). The shares of common stock is unknown as the number will vary based on the extent to which vesting conditions of the RSUs are satisfied, the market price of the Company’s common stock at the time of settlement and the amount of shares that would otherwise be issuable on each settlement date of a covered RSU that are sold or withheld in an amount sufficient to satisfy applicable tax withholding obligations.

Item 6. Exhibits.

Exhibit Number	Description
31.1	Certification of Chief Executive Officer of the Registrant Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
31.2	Certification of Chief Financial Officer of the Registrant Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
32.1†	Certification of Chief Executive Officer of the Registrant Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
32.2†	Certification of Chief Financial Officer of the Registrant Pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
101.INS	Inline XBRL Instance Document - the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document
101.SCH	Inline XBRL Taxonomy Extension Schema with Embedded Linkbase Documents
104	Cover Page Interactive Data File (formatted as Inline XBRL and contained in Exhibit 101)

† The certifications attached as Exhibits 32.1 and 32.2 that accompany this Quarterly Report on Form 10-Q, are not deemed filed with the Securities and Exchange Commission and are not to be incorporated by reference into any filing of EverQuote, Inc. under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, whether made before or after the date of this Quarterly Report on Form 10-Q, irrespective of any general incorporation language contained in such filing.

34

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	EVERQUOTE, INC.
Date: August 6, 2024	By:	/s/ Jayme Mendal
		Jayme Mendal Chief Executive Officer and President (Principal Executive Officer)
Date: August 6, 2024	By:	/s/ Joseph Sanborn
		Joseph Sanborn Chief Financial Officer and Treasurer (Principal Financial Officer)

35

EX-31.1

Exhibit 31.1

CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER

PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Jayme Mendal, certify that:

1. I have reviewed this Quarterly Report on Form 10-Q of EverQuote, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: August 6, 2024

/s/ Jayme Mendal

Jayme Mendal

Chief Executive Officer and President

(Principal Executive Officer)

EX-31.2

Exhibit 31.2

CERTIFICATION OF PRINCIPAL FINANCIAL OFFICER

PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Joseph Sanborn, certify that:

1. I have reviewed this Quarterly Report on Form 10-Q of EverQuote, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: August 6, 2024

/s/ Joseph Sanborn

Joseph Sanborn

Chief Financial Officer and Treasurer

(Principal Financial Officer)

EX-32.1

Exhibit 32.1

CERTIFICATION OF CHIEF EXECUTIVE OFFICER

PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

I, Jayme Mendal, certify pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that, to my knowledge, the Quarterly Report on Form 10-Q of EverQuote, Inc. for the fiscal quarter ended June 30, 2024 fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and the information contained in such Form 10-Q fairly presents, in all material respects, the financial condition and results of operations of EverQuote, Inc.

/s/ Jayme Mendal

Jayme Mendal

Chief Executive Officer and President

(Principal Executive Officer)

August 6, 2024

EX-32.2

Exhibit 32.2

CERTIFICATION OF CHIEF FINANCIAL OFFICER

PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

I, Joseph Sanborn, certify pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that, to my knowledge, the Quarterly Report on Form 10-Q of EverQuote, Inc. for the fiscal quarter ended June 30, 2024 fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and the information contained in such Form 10-Q fairly presents, in all material respects, the financial condition and results of operations of EverQuote, Inc.

/s/ Joseph Sanborn

Joseph Sanborn

Chief Financial Officer and Treasurer

(Principal Financial Officer)

August 6, 2024

XML

Cover Page	6 Months Ended
	Jun. 30, 2024 shares
Document Information [Line Items]
Document Type	10-Q
Amendment Flag	false
Document Period End Date	Jun. 30, 2024
Document Fiscal Year Focus	2024
Document Fiscal Period Focus	Q2
Trading Symbol	EVER
Entity Registrant Name	EverQuote, Inc.
Entity Central Index Key	0001640428
Current Fiscal Year End Date	--12-31
Entity Current Reporting Status	Yes
Entity Shell Company	false
Document Quarterly Report	true
Entity Filer Category	Accelerated Filer
Entity Small Business	true
Entity Emerging Growth Company	false
Title of 12(b) Security	Class A Common Stock, $0.001 Par Value Per Share
Entity Address, State or Province	MA
Security Exchange Name	NASDAQ
Entity Interactive Data Current	Yes
Document Transition Report	false
Entity File Number	001-38549
Entity Incorporation, State or Country Code	DE
Entity Tax Identification Number	26-3101161
Entity Address, Address Line One	141 Portland Street
Entity Address, City or Town	Cambridge
Entity Address, Postal Zip Code	02139
City Area Code	855
Local Phone Number	522-3444
Former Address [Member]
Document Information [Line Items]
Entity Address, State or Province	MA
Entity Address, Address Line One	210 Broadway
Entity Address, City or Town	Cambridge
Entity Address, Postal Zip Code	02139
Common Class A [Member]
Document Information [Line Items]
Entity Common Stock, Shares Outstanding	31,479,962
Common Class B [Member]
Document Information [Line Items]
Entity Common Stock, Shares Outstanding	3,604,278

XML

Condensed Consolidated Balance Sheets - USD ($) $ in Thousands	Jun. 30, 2024	Dec. 31, 2023
Current assets:
Cash and cash equivalents	$ 60,919	$ 37,956
Accounts receivable, net	48,033	21,181
Commissions receivable, current portion	3,665	4,349
Prepaid expenses and other current assets	4,439	5,755
Total current assets	117,056	69,241
Property and equipment, net	6,230	5,719
Goodwill	21,501	21,501
Acquired intangible assets, net	4,116	5,188
Operating lease right-of-use assets	3,059	1,617
Commissions receivable, non-current portion	5,670	7,630
Other assets	320	29
Total assets	157,952	110,925
Current liabilities:
Accounts payable	42,005	17,202
Accrued expenses and other current liabilities	9,815	8,784
Deferred revenue	1,899	1,872
Operating lease liabilities	1,238	2,090
Total current liabilities	54,957	29,948
Operating lease liabilities, net of current portion	2,156	70
Total liabilities	57,113	30,018
Commitments and contingencies (Note 8)
Stockholders' equity:
Preferred stock, $0.001 par value; 10,000,000 shares authorized; no shares issued and outstanding
Additional paid-in capital	305,820	294,191
Accumulated other comprehensive income	23	29
Accumulated deficit	(205,039)	(213,348)
Total stockholders' equity	100,839	80,907
Total liabilities and stockholders' equity	157,952	110,925
Class A Common Stock [Member]
Stockholders' equity:
Common stock	31	29
Class B Common Stock [Member]
Stockholders' equity:
Common stock	$ 4	$ 6

XML

Condensed Consolidated Balance Sheets (Parenthetical) - $ / shares	Jun. 30, 2024	Dec. 31, 2023
Preferred Stock, Par or Stated Value Per Share	$ 0.001	$ 0.001
Preferred stock, authorized	10,000,000	10,000,000
Preferred Stock, Shares Issued	0	0
Preferred Stock, Shares Outstanding	0	0
Class A Common Stock [Member]
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	220,000,000	220,000,000
Common stock, shares issued	31,479,962	28,574,239
Common stock, shares outstanding	31,479,962	28,574,239
Class B Common Stock [Member]
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	30,000,000	30,000,000
Common stock, shares issued	3,604,278	5,604,278
Common stock, shares outstanding	3,604,278	5,604,278

XML

Condensed Consolidated Statements of Operations and Comprehensive Loss - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Income Statement [Abstract]
Revenue	$ 117,140	$ 67,985	$ 208,205	$ 177,205
Cost and operating expenses:
Cost of revenue	5,011	5,547	10,052	11,317
Sales and marketing	90,913	58,795	161,697	149,032
Research and development	7,043	7,450	13,887	15,377
General and administrative	7,881	5,768	14,511	13,598
Restructuring and other charges		3,832		3,832
Acquisition-related costs		(37)		(150)
Total cost and operating expenses	110,848	81,355	200,147	193,006
Income (loss) from operations	6,292	(13,370)	8,058	(15,801)
Other income (expense):
Interest income	456	271	842	458
Other income (expense), net	60	(16)	101	(15)
Total other income, net	516	255	943	443
Income (loss) before income taxes	6,808	(13,115)	9,001	(15,358)
Income tax expense	(406)	(78)	(692)	(364)
Net income (loss)	$ 6,402	$ (13,193)	$ 8,309	$ (15,722)
Net income (loss) per share:
Basic	$ 0.18	$ (0.4)	$ 0.24	$ (0.48)
Diluted	$ 0.17	$ (0.4)	$ 0.23	$ (0.48)
Weighted average common shares outstanding:
Basic	34,910	33,129	34,649	32,942
Diluted	36,698	33,129	36,154	32,942
Net Income (Loss)	$ 6,402	$ (13,193)	$ 8,309	$ (15,722)
Other comprehensive income (loss):
Foreign currency translation adjustment	2	14	(6)	27
Comprehensive income (loss)	$ 6,404	$ (13,179)	$ 8,303	$ (15,695)

XML

Condensed Consolidated Statements of Stockholders' Equity - USD ($) $ in Thousands	Total	Common Stock [Member] Class A Common Stock [Member]	Common Stock [Member] Class B Common Stock [Member]	Additional Paid-in Capital [Member]	Accumulated Other Comprehensive Income (Loss) [Member]	Accumulated Deficit [Member]
Beginning balance at Dec. 31, 2022	$ 107,486	$ 26	$ 6	$ 269,521	$ (6)	$ (162,061)
Beginning balance, shares at Dec. 31, 2022		26,447,880	6,139,774
Issuance of common stock upon exercise of stock options	287			287
Issuance of common stock upon exercise of stock options, shares		45,163
Net issuance of common stock upon vesting of restricted stock units	(130)	$ 1		(131)
Net issuance of common stock upon vesting of restricted stock units, shares		327,943
Transfer of Class B common stock to Class A common stock, shares		535,496	(535,496)
Stock-based compensation expense	6,509			6,509
Foreign currency translation adjustment	13				13
Net Income (Loss)	(2,529)					(2,529)
Ending balance at Mar. 31, 2023	111,636	$ 27	$ 6	276,186	7	(164,590)
Ending balance, shares at Mar. 31, 2023		27,356,482	5,604,278
Beginning balance at Dec. 31, 2022	107,486	$ 26	$ 6	269,521	(6)	(162,061)
Beginning balance, shares at Dec. 31, 2022		26,447,880	6,139,774
Net Income (Loss)	(15,722)
Ending balance at Jun. 30, 2023	105,538	$ 28	$ 6	283,266	21	(177,783)
Ending balance, shares at Jun. 30, 2023		27,762,010	5,604,278
Beginning balance at Mar. 31, 2023	111,636	$ 27	$ 6	276,186	7	(164,590)
Beginning balance, shares at Mar. 31, 2023		27,356,482	5,604,278
Issuance of common stock upon exercise of stock options	53			53
Issuance of common stock upon exercise of stock options, shares		8,500
Net issuance of common stock upon vesting of restricted stock units	(102)	$ 1		(103)
Net issuance of common stock upon vesting of restricted stock units, shares		397,028
Stock-based compensation expense	7,130			7,130
Foreign currency translation adjustment	14				14
Net Income (Loss)	(13,193)					(13,193)
Ending balance at Jun. 30, 2023	105,538	$ 28	$ 6	283,266	21	(177,783)
Ending balance, shares at Jun. 30, 2023		27,762,010	5,604,278
Beginning balance at Dec. 31, 2023	80,907	$ 29	$ 6	294,191	29	(213,348)
Beginning balance, shares at Dec. 31, 2023		28,574,239	5,604,278
Issuance of common stock upon exercise of stock options	1,428			1,428
Issuance of common stock upon exercise of stock options, shares		179,566
Net issuance of common stock upon vesting of restricted stock units	(429)			(429)
Net issuance of common stock upon vesting of restricted stock units, shares		295,556
Stock-based compensation expense	4,518			4,518
Foreign currency translation adjustment	(8)				(8)
Net Income (Loss)	1,907					1,907
Ending balance at Mar. 31, 2024	88,323	$ 29	$ 6	299,708	21	(211,441)
Ending balance, shares at Mar. 31, 2024		29,049,361	5,604,278
Beginning balance at Dec. 31, 2023	80,907	$ 29	$ 6	294,191	29	(213,348)
Beginning balance, shares at Dec. 31, 2023		28,574,239	5,604,278
Net Income (Loss)	8,309
Ending balance at Jun. 30, 2024	100,839	$ 31	$ 4	305,820	23	(205,039)
Ending balance, shares at Jun. 30, 2024		31,479,962	3,604,278
Beginning balance at Mar. 31, 2024	88,323	$ 29	$ 6	299,708	21	(211,441)
Beginning balance, shares at Mar. 31, 2024		29,049,361	5,604,278
Issuance of common stock upon exercise of stock options	1,186			1,186
Issuance of common stock upon exercise of stock options, shares		157,573
Net issuance of common stock upon vesting of restricted stock units	(414)			(414)
Net issuance of common stock upon vesting of restricted stock units, shares		273,028
Transfer of Class B common stock to Class A common stock		$ 2	$ (2)
Transfer of Class B common stock to Class A common stock, shares		2,000,000	(2,000,000)
Stock-based compensation expense	5,340			5,340
Foreign currency translation adjustment	2				2
Net Income (Loss)	6,402					6,402
Ending balance at Jun. 30, 2024	$ 100,839	$ 31	$ 4	$ 305,820	$ 23	$ (205,039)
Ending balance, shares at Jun. 30, 2024		31,479,962	3,604,278

XML

Condensed Consolidated Statements of Cash Flows - USD ($) $ in Thousands	6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023
Cash flows from operating activities:
Net income (loss)	$ 8,309	$ (15,722)
Adjustments to reconcile net income (loss) to net cash provided by operating activities:
Depreciation and amortization expense	2,499	2,870
Stock-based compensation expense	9,858	13,639
Change in fair value of contingent consideration liabilities		(150)
Provision for bad debt	8	224
Unrealized foreign currency transaction (gains) losses	(3)	16
Changes in operating assets and liabilities:
Accounts receivable	(26,860)	7,330
Prepaid expenses and other current assets	1,314	1,867
Commissions receivable, current and non-current	2,644	(129)
Operating lease right-of-use assets	1,252	1,374
Other assets	(291)	36
Accounts payable	24,483	(7,812)
Accrued expenses and other current liabilities	1,038	269
Deferred revenue	27	(58)
Operating lease liabilities	(1,460)	(1,643)
Net cash provided by operating activities	22,818	2,111
Cash flows from investing activities:
Acquisition of property and equipment, including costs capitalized for development of internal-use software	(1,622)	(2,022)
Net cash used in investing activities	(1,622)	(2,022)
Cash flows from financing activities:
Proceeds from exercise of stock options	2,614	340
Tax withholding payments related to net share settlement	(843)	(232)
Net cash provided by financing activities	1,771	108
Effect of exchange rate changes on cash, cash equivalents and restricted cash	(4)	16
Net increase in cash, cash equivalents and restricted cash	22,963	213
Cash, cash equivalents and restricted cash at beginning of period	37,956	30,835
Cash, cash equivalents and restricted cash at end of period	60,919	31,048
Supplemental disclosure of non-cash investing information:
Acquisition of property and equipment included in accounts payable and accrued expenses and other current liabilities	345	$ 58
Operating lease liabilities arising from obtaining right-of-use assets	$ 2,694

XML

Pay vs Performance Disclosure - USD ($) $ in Thousands	3 Months Ended				6 Months Ended
	Jun. 30, 2024	Mar. 31, 2024	Jun. 30, 2023	Mar. 31, 2023	Jun. 30, 2024	Jun. 30, 2023
Pay vs Performance Disclosure
Net Income (Loss)	$ 6,402	$ 1,907	$ (13,193)	$ (2,529)	$ 8,309	$ (15,722)

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Insider Trading Arrangements

3 Months Ended

Jun. 30, 2024

shares

Trading Arrangements, by Individual

Material Terms of Trading Arrangement

Rule 10b5-1 Trading Plans

The adoption or termination of contracts, instructions or written plans for the purchase or sale of our securities by our Section 16 officers and directors for the three months ended June 30, 2024, each of which is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c) under the Exchange Act (“Rule 10b5-1 Plan”), were as follows:

Name (Title)	Action Taken (Date of Action)	Type of Trading Arrangement	Nature of Trading Arrangement	Duration of Trading Arrangement	Aggregate Number of Securities
Joseph Sanborn (Chief Financial Officer)	Adoption (May 22, 2024)	Rule 10b5-1 trading arrangement	Sale	Until November 17, 2024, or such earlier date upon which all transactions are completed or expire without execution	Up to 24,000 shares
George Neble (Board Member)	Adoption (June 11, 2024)	Rule 10b5-1 trading arrangement	Sale	Until April 15, 2025, or such earlier date upon which all transactions are completed or expire without execution	Up to 10,000 shares
David Brainard (Chief Technology Officer)	Adoption (June 11, 2024)	Rule 10b5-1 trading arrangement	Sale	Until June 1, 2025, or such earlier date upon which all transactions are completed or expire without execution	Indeterminable(1)
David Blundin (Board Chairman)	Adoption (June 14, 2024)	Rule 10b5-1 trading arrangement	Sale	Until December 5, 2025, or such earlier date upon which all transactions are completed or expire without execution	Up to 2,031,264 shares

(1) Mr. Brainard's Rule 10b5-1 Trading Plan provides for the sale of an indeterminable number of shares of common stock from the settlement of restricted stock units (“RSUs”). The shares of common stock is unknown as the number will vary based on the extent to which vesting conditions of the RSUs are satisfied, the market price of the Company’s common stock at the time of settlement and the amount of shares that would otherwise be issuable on each settlement date of a covered RSU that are sold or withheld in an amount sufficient to satisfy applicable tax withholding obligations.

Rule 10b5-1 Trading Arrangement Adoption [Member] | Joseph Sanborn [Member]

Trading Arrangements, by Individual

Name

Joseph Sanborn

Title

Chief Financial Officer

Rule 10b5-1 Arrangement Adopted

true

Adoption Date

May 22, 2024

Expiration Date

November 17, 2024

Aggregate Available

24,000

Rule 10b5-1 Trading Arrangement Adoption [Member] | George Neble [Member]

Trading Arrangements, by Individual

Name

George Neble

Title

Board Member

Rule 10b5-1 Arrangement Adopted

true

Adoption Date

June 11, 2024

Expiration Date

April 15, 2025

Aggregate Available

10,000

Rule 10b5-1 Trading Arrangement Adoption [Member] | David Brainard [Member]

Trading Arrangements, by Individual

Name

David Brainard

Title

Chief Technology Officer

Rule 10b5-1 Arrangement Adopted

true

Adoption Date

June 11, 2024

Expiration Date

June 1, 2025

Rule 10b5-1 Trading Arrangement Adoption [Member] | David Blundin [Member]

Trading Arrangements, by Individual

Name

David Blundin

Title

Board Chairman

Rule 10b5-1 Arrangement Adopted

true

Adoption Date

June 14, 2024

Expiration Date

December 5, 2025

Aggregate Available

2,031,264

XML

Nature of the Business and Basis of Presentation

6 Months Ended

Jun. 30, 2024

Organization, Consolidation and Presentation of Financial Statements [Abstract]

Nature of the Business and Basis of Presentation

1. Nature of the Business and Basis of Presentation

EverQuote, Inc. (the “Company”) was incorporated in the state of Delaware in 2008. Through its internet websites, the Company operates an online marketplace for consumers shopping for auto, home and renters and life insurance. The Company generates revenue primarily by selling consumer referrals to insurance provider customers, consisting of carriers and agents, and indirect distributors in the United States. The Company also generates revenue from commission fees paid by insurance provider customers for insurance policies it sells to consumers.

The Company is subject to a number of risks and uncertainties common to companies in similar industries and stages of development including, but not limited to, rapid technological changes, competition from substitute products and services from larger companies, protection of proprietary technology, customer concentration, patent litigation, the need to obtain additional financing to support growth and dependence on third parties and key individuals.

The accompanying condensed consolidated financial statements have been prepared on the basis of continuity of operations, realization of assets and the satisfaction of liabilities and commitments in the ordinary course of business. As of the issuance date of these condensed consolidated financial statements, the Company expects that its cash and cash equivalents will be sufficient to fund its operating expenses and capital expenditure requirements for at least the next 12 months from the issuance date of the condensed consolidated financial statements, without considering borrowing availability under the Company’s revolving line of credit.

The Company’s condensed consolidated financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America (“GAAP”). Any reference in these notes to applicable guidance is meant to refer to the authoritative GAAP as found in the Accounting Standards Codification (“ASC”) and Accounting Standards Update (“ASU”) of the Financial Accounting Standards Board (“FASB”). The accompanying condensed consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation.

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Summary of Significant Accounting Policies

6 Months Ended

Jun. 30, 2024

Accounting Policies [Abstract]

Summary of Significant Accounting Policies

2. Summary of Significant Accounting Policies

Unaudited Interim Financial Information

The condensed consolidated balance sheet at December 31, 2023 was derived from audited consolidated financial statements but does not include all disclosures required by GAAP. The accompanying unaudited condensed consolidated financial statements as of June 30, 2024 and for the three and six months ended June 30, 2024 and 2023 have been prepared by the Company pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”) for interim financial statements. Certain information and footnote disclosures normally included in the consolidated financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to such rules and regulations. Therefore, these condensed consolidated financial statements should be read in conjunction with the Company’s audited consolidated financial statements and the notes thereto for the year ended December 31, 2023 included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 on file with the SEC. In the opinion of management, all adjustments, consisting only of normal recurring adjustments necessary for a fair statement of the Company’s financial position as of June 30, 2024 and results of operations for the three and six months ended June 30, 2024 and 2023 and cash flows for the six months ended June 30, 2024 and 2023 have been made. The Company’s results of operations for the three and six months ended June 30, 2024 are not necessarily indicative of the results of operations that may be expected for the year ending December 31, 2024 or any other period.

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the condensed consolidated financial statements and the reported amounts of revenue and expenses during the reporting periods. Significant estimates and assumptions reflected in these condensed consolidated financial statements include, but are not limited to, revenue recognition and the valuation of accounts and commissions receivables, the expensing and capitalization of website and software development costs, goodwill and acquired intangible assets, the valuation of contingent consideration liabilities, the valuation of stock-based awards and income taxes. The Company bases its estimates on historical experience, known trends and other market-specific or relevant factors that it believes to be reasonable under the circumstances. On an ongoing basis, management evaluates its estimates, as there are changes in circumstances, facts and experience. Changes in estimates are recorded in periods in which they become known. These estimates may change, as new events occur and additional information is obtained and actual results could differ materially from these estimates.

Concentrations of Credit Risk and of Significant Customers

Financial instruments that potentially expose the Company to concentrations of credit risk consist primarily of cash and cash equivalents and accounts and commissions receivable. The Company maintains its cash and cash equivalents at accredited financial institutions. The Company does not believe that it is subject to unusual credit risk beyond the normal credit risk associated with commercial banking relationships.

The Company sells its consumer referrals to insurance provider customers, consisting of carriers and agents, and indirect distributors in the United States and receives commissions from insurance provider customers for insurance policies sold. For the three months ended June 30, 2024, one customer represented 37% of total revenue. For the three months ended June 30, 2023, two customers represented 12% and 11%, respectively, of total revenue. For the six months ended June 30, 2024, one customer represented 34% of total revenue. For the six months ended June 30, 2023, two customers represented 25% and 11%, respectively, of total revenue. As of June 30, 2024, two customers accounted for 44% and 13% of the total accounts receivable and commissions receivable balance (including current and non-current), respectively. As of December 31, 2023, one customer accounted for 42% of the total accounts and commissions receivable balance (including current and non-current).

Fair Value Measurements

Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. Valuation techniques used to measure fair value must maximize the use of observable inputs and minimize the use of unobservable inputs. Financial assets and liabilities carried at fair value are to be classified and disclosed in one of the following three levels of the fair value hierarchy, of which the first two are considered observable and the last is considered unobservable:

•Level 1—Quoted prices in active markets for identical assets or liabilities.

•Level 2—Observable inputs (other than Level 1 quoted prices), such as quoted prices in active markets for similar assets or liabilities, quoted prices in markets that are not active for identical or similar assets or liabilities, or other inputs that are observable or can be corroborated by observable market data.

•Level 3—Unobservable inputs that are supported by little or no market activity and that are significant to determining the fair value of the assets or liabilities, including pricing models, discounted cash flow methodologies and similar techniques.

The Company’s cash equivalents and contingent consideration liabilities are carried at fair value, determined according to the fair value hierarchy described above (see Note 3). The carrying values of the Company’s accounts receivable, accounts payable and accrued expenses and other current liabilities approximate their fair values due to the short-term nature of these assets and liabilities. Commissions receivable are recorded at the estimated constrained lifetime values.

Accounts Receivable

The Company provides credit to customers in the ordinary course of business and believes its credit policies are prudent and reflect industry practices and business risk. The Company monitors economic conditions to identify facts or circumstances that may indicate that its receivables are at risk of collection. The Company provides an allowance against accounts receivable for estimated losses, if any, that may result from a customer’s inability to pay based on the composition of its accounts receivable, current economic conditions, and historical credit loss activity. Amounts determined to be uncollectible are charged or written-off against the allowance. As of June 30, 2024 and December 31, 2023, the Company’s allowance for credit losses was $0.1 million and less than $0.1 million, respectively. During the three and six months ended June 30, 2024 and 2023, the Company wrote off an insignificant amount of uncollectible accounts.

Revenue Recognition

The Company derives its revenue primarily by selling consumer referrals to its insurance provider customers, including insurance carriers, agents and indirect distributors. The Company also generates revenue from commission fees for the sale of policies, primarily in its automotive insurance vertical, and prior to its exit from health in 2023, in its health insurance vertical. To determine revenue recognition for arrangements that the Company determines are within the scope of ASC 606 Revenue from Contracts with Customers (“ASC 606”), the Company performs the following five steps: (i) identify the contract(s) with a customer; (ii) identify the performance obligations in the contract; (iii) determine the transaction price; (iv) allocate the transaction price to the performance obligations in the contract; and (v) recognize revenue when (or as) the Company satisfies a performance obligation.

The Company only applies the five-step model to contracts when collectibility of the consideration to which the Company is entitled in exchange for the goods or services it transfers to the customer is determined to be probable. Amounts are recorded as accounts receivable when the Company’s right to consideration is unconditional. The Company does not assess whether a contract has a significant financing component if the expectation at contract inception is that the period between payment by the customer and the transfer of the promised goods or services to the customer will be one year or less.

Referral Revenue

The Company recognizes referral revenue when it satisfies its performance obligations by delivering the referrals to its customers in an amount that reflects the consideration to which it expects to be entitled in exchange for those referrals.

Commission Revenue

The Company’s commission revenue consists of the estimated constrained lifetime values (the “constrained LTVs”) of commission payments that the Company expects to receive in its automotive insurance vertical, and prior to its exit from health, that it expected to receive in its health insurance vertical, on the sale of insurance policies to consumers and renewals of such policies. Commission revenue is recognized upon satisfaction of the Company’s performance obligation. The Company considers its performance obligation related to commissions for both the initial policy sale and future renewals of the policy to be satisfied upon submission of the policy application. Therefore, a significant portion of the commission revenue the Company records upon satisfaction of its performance obligation is paid by the Company’s insurance provider customer over a multi-year time frame as policyholders renew and pay the insurance provider for their policies. The current portion of commissions receivable consists of estimated commissions on new policies sold and estimated renewal commissions on policies expected to be renewed within one year, while the non-current portion of commissions receivable are commissions for estimated renewals expected to be renewed beyond one year. Commission revenue represented less than 10% of total revenue in each of the three and six months ended June 30, 2024. Commission revenue represented approximately 10% of total revenue in each of the three and six months ended June 30, 2023.

Commission revenue from auto insurance carriers consists of constrained LTVs of commission payments the Company expects to receive for selling an insurance policy based on the effective date of the policy. The Company’s estimate of constrained LTVs is based on an analysis of historical commission payment trends for relevant policies to establish an expected lifetime value and incorporates management’s judgment in interpreting those trends to calculate LTVs and to apply constraints to such LTVs. The most significant factor impacting historical trends is average policy duration.

The Company applies a constraint to its estimated LTVs to only recognize the amount of variable consideration that it believes is probable that it will be entitled to receive and will not be subject to a significant revenue reversal in the future.

To the extent that commission payment trends change or the underlying factors impacting commission payments change, the Company’s estimate of constrained LTVs could be materially impacted. To the extent the Company makes changes to its estimates of constrained LTVs, it recognizes any material impact of the change to commission revenue in the reporting period in which the change is made, including revisions of estimated lifetime commissions either below or in excess of previously estimated constrained LTVs recognized as an adjustment to revenue and the related contract asset. The Company recognizes revenue for new policies by applying the latest estimated constrained LTV for that product.

Disaggregated Revenue

The Company presents disaggregated revenue from contracts with customers by distribution channel, as the distribution channel impacts the nature and amount of the Company’s revenue, and by vertical market segment. The Company’s direct distribution channel consists of insurance carriers and third-party agents. The Company’s indirect distribution channel consists of insurance aggregators and media networks who purchase referrals with the intent to resell. Revenue generated via the Company’s direct distribution channel is generally higher per referral than revenue generated by the Company’s indirect distribution channels and provides the Company with additional insights and data regarding insurance provider demand and referral performance.

Total revenue is comprised of revenue from the following distribution channels:

	Three Months Ended June 30,						Six Months Ended June 30,
	2024			2023			2024			2023
Direct channels		83	%		81	%		82	%		84	%
Indirect channels		17	%		19	%		18	%		16	%
		100	%		100	%		100	%		100	%

Total revenue is comprised of revenue from the following insurance verticals (in thousands):

	Three Months Ended June 30,				Six Months Ended June 30,
	2024		2023		2024		2023
Automotive	$	102,622	$	49,744	$	180,160	$	139,443
Home and renters		13,884		10,723		26,573		20,179
Other		634		7,518		1,472		17,583
Total Revenue	$	117,140	$	67,985	$	208,205	$	177,205

The Company has elected to apply the practical expedient in ASC 606 to expense incremental direct costs of obtaining a contract, consisting of sales commissions, as incurred as the expected period of benefit of the sales commissions is one year or less. At June 30, 2024 and December 31, 2023, the Company had not capitalized any costs to obtain any of its contracts.

Deferred Revenue

Amounts received for referrals prior to satisfying the revenue recognition criteria are recorded as deferred revenue on the accompanying condensed consolidated balance sheets. Amounts expected to be recognized as revenue within 12 months of the balance sheet date are classified as current deferred revenue. Deferred revenue was $1.9 million as of December 31, 2023. During the six months ended June 30, 2024, the Company recognized revenue of $1.2 million that was included in the contract liability balance (deferred revenue) at December 31, 2023. The Company recognizes revenue from deferred revenue by first allocating from the beginning deferred revenue balance to the extent that the beginning deferred revenue balance exceeds the revenue to be recognized. Amounts collected during the period are added to the deferred revenue balance.

Commissions Receivable

Commissions receivable are contract assets that represent estimated variable consideration for commissions to be received from insurance carriers for performance obligations that have been satisfied. The current portion of commissions receivable are estimated commissions expected to be received within one year, while the non-current portion of commissions receivable are expected to be received beyond one year.

The Company assesses impairment for uncollectible consideration when information available indicates it is probable that an asset has been impaired. There were no impairments recorded during the three and six months ended June 30, 2024 and 2023. While the Company is exposed to credit losses due to the non-payment by insurance carriers, it considers the risk of this to be remote.

Advertising Expense

Advertising expense consists of variable costs that are related to attracting consumers to the Company’s marketplace and generating consumer quote requests, including through its verified partner network, and promoting its marketplace to insurance carriers and agents. The Company expenses advertising costs as incurred and such costs are included in sales and marketing expense in the accompanying condensed consolidated statements of operations and comprehensive income (loss). During the three months ended June 30, 2024 and 2023, advertising expense totaled $80.7 million and $43.3 million, respectively. During the six months ended June 30, 2024 and 2023, advertising expense totaled $140.9 million and $117.0 million, respectively.

Recently Adopted Accounting Pronouncements

In June 2022, the FASB issued ASU No. 2022-03, Fair Value Measurement of Equity Securities Subject to Contractual Sale Restrictions (Topic 820), which clarifies that a contractual restriction on the sale of an equity security is not considered part of the unit of account of the equity security and, therefore, is not considered in measuring fair value. The guidance also clarifies that an entity cannot, as a separate unit of account, recognize and measure a contractual sale restriction. The guidance includes disclosure requirements including the fair value of equity securities subject to contractual sale restrictions included in the balance sheet, the nature and remaining duration of the restriction and circumstances that could cause a lapse in the restriction. The amendments in this update are effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2023, with early adoption permitted. The amendments in this update are to be applied prospectively with any adjustments from the adoption of the amendments recognized in earnings and disclosed on the date of adoption. The Company adopted this guidance as of January 1, 2024, and the adoption did not have a material impact on its consolidated financial statements.

Recently Issued Accounting Pronouncements

In November 2023, the FASB issued ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures, which requires public entities to disclose information about their reportable segments’ significant expenses and other segment items on an interim and annual basis. Public entities with a single reportable segment are required to apply the disclosure requirements in ASU 2023-07, as well as all existing segment disclosures and reconciliation requirements in ASC 280 on an interim and annual basis. ASU 2023-07 is effective for fiscal years beginning after December 15, 2023, and for interim periods within fiscal years beginning after December 15, 2024, with early adoption permitted. The Company is currently assessing the impact of the adoption of this guidance on its consolidated financial statements.

In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which requires public entities, on an annual basis, to provide disclosure of specific categories in the rate reconciliation, as well as disclosure of income taxes paid disaggregated by jurisdiction. ASU 2023-09 is effective for fiscal years beginning after December 15, 2024, with early adoption permitted. The Company is currently assessing the impact of the adoption of this guidance on its consolidated financial statements.

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Fair Value of Financial Instruments

6 Months Ended

Jun. 30, 2024

Fair Value Disclosures [Abstract]

Fair Value of Financial Instruments

3. Fair Value of Financial Instruments

The following tables present the Company’s fair value hierarchy for assets that are measured at fair value on a recurring basis as of June 30, 2024 and December 31, 2023 (in thousands):

	Fair Value Measurements at June 30, 2024 Using:
	Level 1		Level 2		Level 3		Total
Assets:
Cash equivalents:
Money market funds	$	3,294	$	—	$	—	$	3,294

	Fair Value Measurements at December 31, 2023 Using:
	Level 1		Level 2		Level 3		Total
Assets:
Cash equivalents:
Money market funds	$	3,210	$	—	$	—	$	3,210

There were no transfers into or out of Level 3 during the three and six months ended June 30, 2024 and 2023.

Money market funds were valued by the Company based on quoted market prices, which represent a Level 1 measurement within the fair value hierarchy.

Contingent consideration liabilities are valued by the Company using significant inputs not observable in the market, which represents a Level 3 measurement within the fair value hierarchy. The Company uses a Monte Carlo simulation model in its estimates of the fair value of the contingent consideration related to the 2021 acquisition of Policy Fuel, LLC and its affiliated entities ("PolicyFuel"). The most significant assumptions and estimates utilized in the model include forecasted revenue (an acquisition specific input) and the market value of the Company’s Class A common stock (an observable input). Other assumptions utilized in the model include equity volatility, revenue volatility and discount rate. The Company assesses these assumptions and estimates on a quarterly basis as additional data impacting the assumptions is obtained. Changes in the fair value of contingent consideration related to updated assumptions and estimates are recognized as acquisition-related costs within the condensed consolidated statements of operations and comprehensive income (loss). The fair value of the contingent consideration liabilities was zero at both June 30, 2024 and December 31, 2023.

XML

Goodwill and Acquired Intangible Assets

6 Months Ended

Jun. 30, 2024

Goodwill and Intangible Assets Disclosure [Abstract]

Goodwill and Acquired Intangible Assets

4. Goodwill and Acquired Intangible Assets

Goodwill is not amortized, but instead is reviewed for impairment at least annually or more frequently when events and circumstances occur indicating that the recorded goodwill may be impaired. The Company considers its business to be one reporting unit for purposes of performing its goodwill impairment analysis. To date, the Company has had no impairments to goodwill.

There were no changes to goodwill for the three and six months ended June 30, 2024.

Acquired intangible assets consisted of the following (in thousands):

			June 30, 2024
	Weighted Average Useful Life		Gross Amount		Accumulated Amortization			Carrying Value
	(in years)
Customer relationships		9.0	$	6,600	$	(2,547	)	$	4,053
Developed technology		3.0		1,700		(1,637	)		63
			$	8,300	$	(4,184	)	$	4,116

			December 31, 2023
	Weighted Average Useful Life		Gross Amount		Accumulated Amortization			Carrying Value
	(in years)
Customer relationships		9.0	$	6,600	$	(1,748	)	$	4,852
Developed technology		3.0		1,700		(1,364	)		336
Other identifiable intangible assets		2.0		300		(300	)		—
			$	8,600	$	(3,412	)	$	5,188

During the first quarter of 2024, the Company updated its estimate of the remaining useful life of customer relationships from 6.6 years to 5 years. Amortization expense is being recognized over the revised remaining useful life. Future amortization expense of the remaining intangible assets as of June 30, 2024 is expected to be as follows (in thousands):

Year Ending December 31,
2024 (remaining six months)	$	864
2025		1,126
2026		970
2027		970
2028		186
	$	4,116

XML

Accrued Expenses and Other Current Liabilities

6 Months Ended

Jun. 30, 2024

Payables and Accruals [Abstract]

Accrued Expenses and Other Current Liabilities

5. Accrued Expenses and Other Current Liabilities

Accrued expenses and other current liabilities consisted of the following (in thousands):

	June 30,		December 31,
	2024		2023
Accrued employee compensation and benefits	$	4,835	$	5,188
Accrued advertising expenses		3,610		2,285
Other current liabilities		1,370		1,311
	$	9,815	$	8,784

XML

Loan and Security Agreement

6 Months Ended

Jun. 30, 2024

Debt Disclosure [Abstract]

Loan and Security Agreement

6. Loan and Security Agreement

The Company has availability to borrow up to $25.0 million under its revolving line of credit pursuant to the 2023 Amended Loan Agreement (defined as the Amended and Restated Loan and Security Agreement, dated as of August 7, 2020 between the Company and Western Alliance Bank (the "Lender"), as amended by the Loan and Security Modification Agreement dated as of July 15, 2022, as amended by the Loan and Security Modification Agreement dated as of August 1, 2023, as amended by the Loan and Security Modification Agreement, dated as of August 7, 2023).

Pursuant to the 2023 Amended Loan Agreement, borrowings under the revolving line of credit cannot exceed 85% of eligible accounts receivable balances, bear interest at the greater of 7.0% or the prime rate as published in The Wall Street Journal and mature on July 15, 2025. In an event of default, as defined in the 2023 Amended Loan Agreement, and until such event is no longer continuing, the annual interest rate to be charged would be the annual rate otherwise applicable to borrowings under the 2023 Amended Loan Agreement plus 5.00%.

Borrowings are collateralized by substantially all of the Company's assets and property. Under the 2023 Amended Loan Agreement, the Company has agreed to certain affirmative and negative covenants to which it will remain subject until maturity. The covenants include limitations on its ability to incur additional indebtedness and engage in certain fundamental business transactions, such as mergers or acquisitions of other businesses. In addition, under the 2023 Amended Loan Agreement and through the maturity date, the Company is required to maintain a minimum Adjusted Quick Ratio of 1.10 to 1.00 defined as the ratio of (1) the sum of (x) unrestricted cash and cash equivalents held at the Lender plus (y) net accounts receivable reflected on the Company's balance sheet to (2) current liabilities, including all borrowings outstanding under the 2023 Amended Loan Agreement, but excluding the current portion of deferred revenue (in each case determined in accordance with GAAP). At any time the Adjusted Quick Ratio is less than 1.30 to 1.00, the Lender shall have the ability to use the Company's cash receipts to repay outstanding obligations until such time as the Adjusted Quick Ratio is equal to or greater than 1.30 to 1.00 for two consecutive months. As of June 30, 2024 and December 31, 2023, the Company was in compliance with these covenants and had no amounts outstanding under the revolving line of credit.

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Stock-Based Compensation

6 Months Ended

Jun. 30, 2024

Share-Based Payment Arrangement [Abstract]

Stock-Based Compensation

7. Stock-Based Compensation

2008 and 2018 Plans

The Company has outstanding awards under its 2008 Stock Incentive Plan, as amended (the “2008 Plan”), but is no longer granting awards under this plan. Shares of common stock issued upon exercise of stock options granted prior to September 8, 2017 will be issued as either Class A common stock or Class B common stock. Shares of common stock issued upon exercise of stock options granted after September 8, 2017 will be issued as Class A common stock.

The Company’s 2018 Equity Incentive Plan (the “2018 Plan” and, together with the 2008 Plan, the “Plans”) provides for the grant of incentive stock options, non-qualified stock options, stock appreciation rights, restricted stock awards, restricted stock units, and other stock-based awards. The number of shares initially reserved for issuance under the 2018 Plan is the sum of 2,149,480 shares of Class A common stock, plus the number of shares (up to 5,028,832 shares) equal to the sum of (i) the 583,056 shares of Class A common stock and Class B common stock that were available for grant under the 2008 Plan upon the effectiveness of the 2018 Plan and (ii) the number of shares of Class A common stock and Class B common stock subject to outstanding awards under the 2008 Plan that expire, terminate or are otherwise surrendered, canceled, forfeited or repurchased by the Company at their original issuance price pursuant to a contractual repurchase right (subject, in the case of incentive stock options, to any limitations of the Internal Revenue Code). The number of shares of Class A common stock that may be issued under the 2018 Plan will automatically increase on the first day of each fiscal year until, and including, the fiscal year ending December 31, 2028, equal to the lowest of (i) 2,500,000 shares of Class A common stock; (ii) 5% of the sum of the number of shares of Class A common stock and Class B common stock outstanding on the first day of such fiscal year; and (iii) an amount determined by the Company’s board of directors. The shares of common stock underlying any awards that are forfeited, canceled, held back upon exercise or settlement of an award to satisfy the exercise price or tax withholding, repurchased or are otherwise terminated by the Company under the 2018 Plan will be added back to the shares of common stock available for issuance under the 2018 Plan. The number of authorized shares reserved for issuance under the 2018 Plan was increased by 1,708,925 shares effective as of January 1, 2024 in accordance with the provisions of the 2018 Plan described above. As of June 30, 2024, 2,434,833 shares remained available for future grant under the 2018 Plan.

Options and restricted stock units (“RSUs”) granted under the Plans vest over periods determined by the board of directors. Options granted under the Plans expire no later than ten years from the date of the grant. The exercise price for stock options granted is not less than the fair value of common shares based on quoted market prices. Certain of the Company’s RSUs are net settled by withholding shares of the Company’s Class A common stock to cover statutory income taxes.

During the six months ended June 30, 2024, the Company granted 1,155,222 service-based RSUs with an aggregate grant date fair value of $20.8 million and 327,075 performance-based RSUs with an aggregate grant date fair value of $5.1 million under the 2018 Plan.

Inducement Grants

In connection with the acquisition of PolicyFuel in 2021, the Company granted service- and service- and performance-based RSUs to newly hired employees. The RSUs were approved by the Company’s board of directors and were granted as an inducement material to the new employees entering into employment with the Company in accordance with Nasdaq Rule 5635(c)(4) (the “Inducement Awards”). The Inducement Awards were granted outside of the 2018 Plan.

Stock-Based Compensation

The Company recorded stock-based compensation expense in the following expense categories of its condensed consolidated statements of operations and comprehensive income (loss) (in thousands):

	Three Months Ended June 30,				Six Months Ended June 30,
	2024		2023		2024		2023
Cost of revenue	$	42	$	59	$	78	$	113
Sales and marketing		1,652		2,272		3,246		4,545
Research and development		1,426		2,285		2,738		4,659
General and administrative		2,220		1,391		3,796		3,199
Restructuring and other charges		—		1,123		—		1,123
	$	5,340	$	7,130	$	9,858	$	13,639

As of June 30, 2024, unrecognized compensation expense for RSUs and option awards was $31.9 million, which is expected to be recognized over a weighted average period of 2.6 years.

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Commitments and Contingencies

6 Months Ended

Jun. 30, 2024

Commitments and Contingencies Disclosure [Abstract]

Commitments and Contingencies

8. Commitments and Contingencies

Leases

The Company leases office space under various non-cancelable operating leases. In April 2024, the Company entered into two agreements to lease office space in Cambridge, Massachusetts through December 2027 for payments totaling $3.2 million through 2027, resulting in an increase to right-of-use assets and operating lease liabilities of $2.7 million. In connection with the new

Cambridge leases, the Company provided the landlords with security deposits of $0.3 million, which are included in other assets on the accompanying condensed consolidated balance sheets.

There have been no other material changes to the Company’s leases during the three and six months ended June 30, 2024. For additional information, please read Note 12, Leases, to the consolidated financial statements in the Company's Annual Report on Form 10-K for the year ended December 31, 2023.

Indemnification Agreements

In the normal course of business, the Company may provide indemnification of varying scope and terms to third parties and enters into commitments and guarantees (“Agreements”) under which it may be required to make payments. The duration of these Agreements varies, and in certain cases, is indefinite. Furthermore, many of these Agreements do not limit the Company’s maximum potential payment exposure.

In addition, the Company has entered into indemnification agreements with members of its board of directors and executive officers that will require the Company, among other things, to indemnify them against certain liabilities that may arise by reason of their status or service as directors or officers.

Through June 30, 2024, the Company has not incurred any material costs as a result of such indemnifications. The Company does not believe that the outcome of any claims under indemnification arrangements will have a material effect on its financial position, results of operations or cash flows, and it has not accrued any liabilities related to such obligations in its consolidated financial statements as of June 30, 2024 and December 31, 2023.

Legal Proceedings and Other Contingencies

The Company is from time to time subject to various legal proceedings and claims, either asserted or unasserted, which arise in the ordinary course of its business. While the outcome of these claims cannot be predicted with certainty, management does not believe, based on its current knowledge, that the outcome of any of these legal matters will have a material adverse effect on the Company’s consolidated results of operations or financial condition. Notwithstanding the foregoing, the ultimate outcome of legal proceedings involves judgments, estimates and inherent uncertainties, and cannot be predicted with certainty. It is possible that an adverse outcome of any matter could be material to the Company's business, financial position, results of operations or cash flows as a whole for any particular reporting period of occurrence. In addition, it is possible that a matter may prompt litigation or additional investigations or proceedings by other government agencies or private litigants.

On May 15, 2024, Tim Presto, individually and in his capacity as Seller Representative of Ryan McClintock, Edward Hames and Tim Presto, the former equity owners (collectively, the “Sellers”) of Kanopy Insurance Center, LLC, One Eight Software, Inc., Parachute Insurance Services Corp., and Policy Fuel, LLC (collectively, the “Acquired Entities”), brought a civil action in the Court of Chancery in the State of Delaware against the Company alleging, among other things, breaches of the Equity Purchase Agreement governing the Company’s acquisition of the Sellers’ equity interests in the Acquired Entities (the “Purchase Agreement”). Among other claims, the Seller Representative alleges, principally, that the Sellers are entitled to payment in the form of a combination of common stock and performance stock units pursuant to the earnout provisions set forth in the Purchase Agreement, based on the Seller Representative's assertion that the Acquired Entities would have achieved certain revenue thresholds for the 12-month periods ended June 30, 2023 and 2024, respectively, absent the alleged breaches of the Purchase Agreement. The complaint generally seeks an unspecified amount of damages related to such claims. The Company intends to vigorously defend against the lawsuit and believes it has substantial defenses to the claims asserted by the Seller Representative and that it complied with its contractual obligations under the Purchase Agreement in all respects. Nevertheless, because the case is still in the preliminary stages, the Company cannot predict or determine the timing or final outcome of this matter at this time or the effect that any adverse determinations the lawsuit may have on its business, financial condition or results of operations.

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Retirement Plan

6 Months Ended

Jun. 30, 2024

Retirement Benefits [Abstract]

Retirement Plan

9. Retirement Plan

The Company has established a defined-contribution plan under Section 401(k) of the Internal Revenue Code (the “401(k) Plan”). The 401(k) Plan covers all employees who meet defined minimum age and service requirements, and allows participants to defer a portion of their annual compensation on a pre-tax basis. As currently established, the Company is not required to make any contributions to the 401(k) Plan. The Company contributed $0.2 million and $0.3 million during the three months ended June 30, 2024 and 2023, respectively, and $0.4 million and $0.5 million during the six months ended June 30, 2024 and 2023, respectively.

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Related Party Transactions

6 Months Ended

Jun. 30, 2024

Related Party Transactions [Abstract]

Related Party Transactions

10. Related Party Transactions

The Company has, in the ordinary course of business, entered into arrangements with other companies who have shareholders in common with the Company. Pursuant to these arrangements, related-party affiliates receive payments for providing website visitor referrals. During the three months ended June 30, 2024 and 2023, the Company recorded expense of $3.6 million and $0.6 million, respectively, related to these arrangements. During the three months ended June 30, 2024 and 2023, the Company paid $3.4 million and $1.0 million, respectively, related to these arrangements. During the six months ended June 30, 2024 and 2023, the Company recorded expense of $5.9 million and $2.3 million, respectively, related to these arrangements. During the six months ended June 30, 2024 and 2023, the Company paid $4.4 million and $2.8 million, respectively, related to these arrangements. As of June 30, 2024, and December 31, 2023, amounts due to related-party affiliates totaled $1.8 million and $0.3 million, respectively, which are included in accounts payable on the accompanying condensed consolidated balance sheets.

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Net Income (Loss) per Share

6 Months Ended

Jun. 30, 2024

Earnings Per Share [Abstract]

Net Income (Loss) per Share

11. Net Income (Loss) per Share

Basic net income (loss) per common share is computed by dividing the net income (loss) by the weighted average number of shares of common stock outstanding for the period. Diluted net income (loss) per common share is computed by dividing net income (loss) by the weighted average number of common shares outstanding for the period, including potential dilutive common shares assuming the dilutive effect of outstanding stock options and unvested restricted stock units. For periods in which the Company reports a net loss, diluted net loss per common share is the same as basic net loss per common share, since dilutive common shares are not assumed to have been issued if their effect is anti-dilutive.

The Company has two classes of common stock outstanding: Class A common stock and Class B common stock. The rights of the holders of Class A and Class B common stock are identical, except with respect to voting and conversion. Each share of Class B common stock is convertible into one share of Class A common stock at the option of the holder at any time. The Company allocates undistributed earnings attributable to common stock between the common stock classes on a one-to-one basis when computing net income (loss) per share. As a result, basic and diluted net income (loss) per share of Class A common stock and Class B common stock are equivalent.

A reconciliation of the numerators and the denominators of the basic and dilutive net income (loss) per common share computations are as follows (in thousands, except per share amounts):

	Three Months Ended June 30,					Six Months Ended June 30,
	2024		2023			2024		2023
Numerator:
Net income (loss)	$	6,402	$	(13,193	)	$	8,309	$	(15,722	)
Denominator:
Weighted average basic common shares   outstanding		34,910		33,129			34,649		32,942
Effect of dilutive securities:
Options to purchase common stock		751		—			637		—
Restricted stock units		1,037		—			868		—
Weighted average diluted common shares   outstanding		36,698		33,129			36,154		32,942
Net income (loss) per share:
Basic	$	0.18	$	(0.40	)	$	0.24	$	(0.48	)
Diluted	$	0.17	$	(0.40	)	$	0.23	$	(0.48	)

The Company excluded the following potential common shares, presented based on weighted average shares outstanding during the periods, from the computation of diluted net income (loss) per share because including them would have had an anti-dilutive effect (in thousands):

	Three Months Ended June 30,				Six Months Ended June 30,
	2024		2023		2024		2023
Options to purchase common stock		195		2,048		307		1,979
Restricted stock units		76		2,893		243		2,727
		271		4,941		550		4,706

The tables above do not include shares of Class A common stock issuable upon settlement of contingent consideration for the Company’s 2021 acquisition of PolicyFuel or performance-based awards for which the performance goal had not been met as of period end.

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Summary of Significant Accounting Policies (Policies)

6 Months Ended

Jun. 30, 2024

Accounting Policies [Abstract]

Unaudited Interim Financial Information

Unaudited Interim Financial Information

The condensed consolidated balance sheet at December 31, 2023 was derived from audited consolidated financial statements but does not include all disclosures required by GAAP. The accompanying unaudited condensed consolidated financial statements as of June 30, 2024 and for the three and six months ended June 30, 2024 and 2023 have been prepared by the Company pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”) for interim financial statements. Certain information and footnote disclosures normally included in the consolidated financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to such rules and regulations. Therefore, these condensed consolidated financial statements should be read in conjunction with the Company’s audited consolidated financial statements and the notes thereto for the year ended December 31, 2023 included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2023 on file with the SEC. In the opinion of management, all adjustments, consisting only of normal recurring adjustments necessary for a fair statement of the Company’s financial position as of June 30, 2024 and results of operations for the three and six months ended June 30, 2024 and 2023 and cash flows for the six months ended June 30, 2024 and 2023 have been made. The Company’s results of operations for the three and six months ended June 30, 2024 are not necessarily indicative of the results of operations that may be expected for the year ending December 31, 2024 or any other period.

Use of Estimates

Use of Estimates

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the condensed consolidated financial statements and the reported amounts of revenue and expenses during the reporting periods. Significant estimates and assumptions reflected in these condensed consolidated financial statements include, but are not limited to, revenue recognition and the valuation of accounts and commissions receivables, the expensing and capitalization of website and software development costs, goodwill and acquired intangible assets, the valuation of contingent consideration liabilities, the valuation of stock-based awards and income taxes. The Company bases its estimates on historical experience, known trends and other market-specific or relevant factors that it believes to be reasonable under the circumstances. On an ongoing basis, management evaluates its estimates, as there are changes in circumstances, facts and experience. Changes in estimates are recorded in periods in which they become known. These estimates may change, as new events occur and additional information is obtained and actual results could differ materially from these estimates.

Concentrations of Credit Risk and of Significant Customers

Concentrations of Credit Risk and of Significant Customers

Financial instruments that potentially expose the Company to concentrations of credit risk consist primarily of cash and cash equivalents and accounts and commissions receivable. The Company maintains its cash and cash equivalents at accredited financial institutions. The Company does not believe that it is subject to unusual credit risk beyond the normal credit risk associated with commercial banking relationships.

The Company sells its consumer referrals to insurance provider customers, consisting of carriers and agents, and indirect distributors in the United States and receives commissions from insurance provider customers for insurance policies sold. For the three months ended June 30, 2024, one customer represented 37% of total revenue. For the three months ended June 30, 2023, two customers represented 12% and 11%, respectively, of total revenue. For the six months ended June 30, 2024, one customer represented 34% of total revenue. For the six months ended June 30, 2023, two customers represented 25% and 11%, respectively, of total revenue. As of June 30, 2024, two customers accounted for 44% and 13% of the total accounts receivable and commissions receivable balance (including current and non-current), respectively. As of December 31, 2023, one customer accounted for 42% of the total accounts and commissions receivable balance (including current and non-current).

Fair Value Measurements

Fair Value Measurements

Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. Valuation techniques used to measure fair value must maximize the use of observable inputs and minimize the use of unobservable inputs. Financial assets and liabilities carried at fair value are to be classified and disclosed in one of the following three levels of the fair value hierarchy, of which the first two are considered observable and the last is considered unobservable:

•Level 1—Quoted prices in active markets for identical assets or liabilities.

•Level 2—Observable inputs (other than Level 1 quoted prices), such as quoted prices in active markets for similar assets or liabilities, quoted prices in markets that are not active for identical or similar assets or liabilities, or other inputs that are observable or can be corroborated by observable market data.

•Level 3—Unobservable inputs that are supported by little or no market activity and that are significant to determining the fair value of the assets or liabilities, including pricing models, discounted cash flow methodologies and similar techniques.

The Company’s cash equivalents and contingent consideration liabilities are carried at fair value, determined according to the fair value hierarchy described above (see Note 3). The carrying values of the Company’s accounts receivable, accounts payable and accrued expenses and other current liabilities approximate their fair values due to the short-term nature of these assets and liabilities. Commissions receivable are recorded at the estimated constrained lifetime values.

Accounts Receivable

Accounts Receivable

The Company provides credit to customers in the ordinary course of business and believes its credit policies are prudent and reflect industry practices and business risk. The Company monitors economic conditions to identify facts or circumstances that may indicate that its receivables are at risk of collection. The Company provides an allowance against accounts receivable for estimated losses, if any, that may result from a customer’s inability to pay based on the composition of its accounts receivable, current economic conditions, and historical credit loss activity. Amounts determined to be uncollectible are charged or written-off against the allowance. As of June 30, 2024 and December 31, 2023, the Company’s allowance for credit losses was $0.1 million and less than $0.1 million, respectively. During the three and six months ended June 30, 2024 and 2023, the Company wrote off an insignificant amount of uncollectible accounts.

Revenue Recognition

Revenue Recognition

The Company derives its revenue primarily by selling consumer referrals to its insurance provider customers, including insurance carriers, agents and indirect distributors. The Company also generates revenue from commission fees for the sale of policies, primarily in its automotive insurance vertical, and prior to its exit from health in 2023, in its health insurance vertical. To determine revenue recognition for arrangements that the Company determines are within the scope of ASC 606 Revenue from Contracts with Customers (“ASC 606”), the Company performs the following five steps: (i) identify the contract(s) with a customer; (ii) identify the performance obligations in the contract; (iii) determine the transaction price; (iv) allocate the transaction price to the performance obligations in the contract; and (v) recognize revenue when (or as) the Company satisfies a performance obligation.

The Company only applies the five-step model to contracts when collectibility of the consideration to which the Company is entitled in exchange for the goods or services it transfers to the customer is determined to be probable. Amounts are recorded as accounts receivable when the Company’s right to consideration is unconditional. The Company does not assess whether a contract has a significant financing component if the expectation at contract inception is that the period between payment by the customer and the transfer of the promised goods or services to the customer will be one year or less.

Referral Revenue

The Company recognizes referral revenue when it satisfies its performance obligations by delivering the referrals to its customers in an amount that reflects the consideration to which it expects to be entitled in exchange for those referrals.

Commission Revenue

The Company’s commission revenue consists of the estimated constrained lifetime values (the “constrained LTVs”) of commission payments that the Company expects to receive in its automotive insurance vertical, and prior to its exit from health, that it expected to receive in its health insurance vertical, on the sale of insurance policies to consumers and renewals of such policies. Commission revenue is recognized upon satisfaction of the Company’s performance obligation. The Company considers its performance obligation related to commissions for both the initial policy sale and future renewals of the policy to be satisfied upon submission of the policy application. Therefore, a significant portion of the commission revenue the Company records upon satisfaction of its performance obligation is paid by the Company’s insurance provider customer over a multi-year time frame as policyholders renew and pay the insurance provider for their policies. The current portion of commissions receivable consists of estimated commissions on new policies sold and estimated renewal commissions on policies expected to be renewed within one year, while the non-current portion of commissions receivable are commissions for estimated renewals expected to be renewed beyond one year. Commission revenue represented less than 10% of total revenue in each of the three and six months ended June 30, 2024. Commission revenue represented approximately 10% of total revenue in each of the three and six months ended June 30, 2023.

Commission revenue from auto insurance carriers consists of constrained LTVs of commission payments the Company expects to receive for selling an insurance policy based on the effective date of the policy. The Company’s estimate of constrained LTVs is based on an analysis of historical commission payment trends for relevant policies to establish an expected lifetime value and incorporates management’s judgment in interpreting those trends to calculate LTVs and to apply constraints to such LTVs. The most significant factor impacting historical trends is average policy duration.

The Company applies a constraint to its estimated LTVs to only recognize the amount of variable consideration that it believes is probable that it will be entitled to receive and will not be subject to a significant revenue reversal in the future.

To the extent that commission payment trends change or the underlying factors impacting commission payments change, the Company’s estimate of constrained LTVs could be materially impacted. To the extent the Company makes changes to its estimates of constrained LTVs, it recognizes any material impact of the change to commission revenue in the reporting period in which the change is made, including revisions of estimated lifetime commissions either below or in excess of previously estimated constrained LTVs recognized as an adjustment to revenue and the related contract asset. The Company recognizes revenue for new policies by applying the latest estimated constrained LTV for that product.

Disaggregated Revenue

The Company presents disaggregated revenue from contracts with customers by distribution channel, as the distribution channel impacts the nature and amount of the Company’s revenue, and by vertical market segment. The Company’s direct distribution channel consists of insurance carriers and third-party agents. The Company’s indirect distribution channel consists of insurance aggregators and media networks who purchase referrals with the intent to resell. Revenue generated via the Company’s direct distribution channel is generally higher per referral than revenue generated by the Company’s indirect distribution channels and provides the Company with additional insights and data regarding insurance provider demand and referral performance.

Total revenue is comprised of revenue from the following distribution channels:

	Three Months Ended June 30,						Six Months Ended June 30,
	2024			2023			2024			2023
Direct channels		83	%		81	%		82	%		84	%
Indirect channels		17	%		19	%		18	%		16	%
		100	%		100	%		100	%		100	%

Total revenue is comprised of revenue from the following insurance verticals (in thousands):

	Three Months Ended June 30,				Six Months Ended June 30,
	2024		2023		2024		2023
Automotive	$	102,622	$	49,744	$	180,160	$	139,443
Home and renters		13,884		10,723		26,573		20,179
Other		634		7,518		1,472		17,583
Total Revenue	$	117,140	$	67,985	$	208,205	$	177,205

The Company has elected to apply the practical expedient in ASC 606 to expense incremental direct costs of obtaining a contract, consisting of sales commissions, as incurred as the expected period of benefit of the sales commissions is one year or less. At June 30, 2024 and December 31, 2023, the Company had not capitalized any costs to obtain any of its contracts.

Deferred Revenue

Amounts received for referrals prior to satisfying the revenue recognition criteria are recorded as deferred revenue on the accompanying condensed consolidated balance sheets. Amounts expected to be recognized as revenue within 12 months of the balance sheet date are classified as current deferred revenue. Deferred revenue was $1.9 million as of December 31, 2023. During the six months ended June 30, 2024, the Company recognized revenue of $1.2 million that was included in the contract liability balance (deferred revenue) at December 31, 2023. The Company recognizes revenue from deferred revenue by first allocating from the beginning deferred revenue balance to the extent that the beginning deferred revenue balance exceeds the revenue to be recognized. Amounts collected during the period are added to the deferred revenue balance.

Commissions Receivable

Commissions Receivable

Commissions receivable are contract assets that represent estimated variable consideration for commissions to be received from insurance carriers for performance obligations that have been satisfied. The current portion of commissions receivable are estimated commissions expected to be received within one year, while the non-current portion of commissions receivable are expected to be received beyond one year.

The Company assesses impairment for uncollectible consideration when information available indicates it is probable that an asset has been impaired. There were no impairments recorded during the three and six months ended June 30, 2024 and 2023. While the Company is exposed to credit losses due to the non-payment by insurance carriers, it considers the risk of this to be remote.

Advertising Expense

Advertising Expense

Advertising expense consists of variable costs that are related to attracting consumers to the Company’s marketplace and generating consumer quote requests, including through its verified partner network, and promoting its marketplace to insurance carriers and agents. The Company expenses advertising costs as incurred and such costs are included in sales and marketing expense in the accompanying condensed consolidated statements of operations and comprehensive income (loss). During the three months ended June 30, 2024 and 2023, advertising expense totaled $80.7 million and $43.3 million, respectively. During the six months ended June 30, 2024 and 2023, advertising expense totaled $140.9 million and $117.0 million, respectively.

Recently Adopted and Recently Issued Accounting Pronouncements

Recently Adopted Accounting Pronouncements

In June 2022, the FASB issued ASU No. 2022-03, Fair Value Measurement of Equity Securities Subject to Contractual Sale Restrictions (Topic 820), which clarifies that a contractual restriction on the sale of an equity security is not considered part of the unit of account of the equity security and, therefore, is not considered in measuring fair value. The guidance also clarifies that an entity cannot, as a separate unit of account, recognize and measure a contractual sale restriction. The guidance includes disclosure requirements including the fair value of equity securities subject to contractual sale restrictions included in the balance sheet, the nature and remaining duration of the restriction and circumstances that could cause a lapse in the restriction. The amendments in this update are effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2023, with early adoption permitted. The amendments in this update are to be applied prospectively with any adjustments from the adoption of the amendments recognized in earnings and disclosed on the date of adoption. The Company adopted this guidance as of January 1, 2024, and the adoption did not have a material impact on its consolidated financial statements.

Recently Issued Accounting Pronouncements

In November 2023, the FASB issued ASU 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures, which requires public entities to disclose information about their reportable segments’ significant expenses and other segment items on an interim and annual basis. Public entities with a single reportable segment are required to apply the disclosure requirements in ASU 2023-07, as well as all existing segment disclosures and reconciliation requirements in ASC 280 on an interim and annual basis. ASU 2023-07 is effective for fiscal years beginning after December 15, 2023, and for interim periods within fiscal years beginning after December 15, 2024, with early adoption permitted. The Company is currently assessing the impact of the adoption of this guidance on its consolidated financial statements.

In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax Disclosures, which requires public entities, on an annual basis, to provide disclosure of specific categories in the rate reconciliation, as well as disclosure of income taxes paid disaggregated by jurisdiction. ASU 2023-09 is effective for fiscal years beginning after December 15, 2024, with early adoption permitted. The Company is currently assessing the impact of the adoption of this guidance on its consolidated financial statements.

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Summary of Significant Accounting Policies (Tables)

6 Months Ended

Jun. 30, 2024

Accounting Policies [Abstract]

Disaggregation of Revenue

Total revenue is comprised of revenue from the following distribution channels:

	Three Months Ended June 30,						Six Months Ended June 30,
	2024			2023			2024			2023
Direct channels		83	%		81	%		82	%		84	%
Indirect channels		17	%		19	%		18	%		16	%
		100	%		100	%		100	%		100	%

Total revenue is comprised of revenue from the following insurance verticals (in thousands):

	Three Months Ended June 30,				Six Months Ended June 30,
	2024		2023		2024		2023
Automotive	$	102,622	$	49,744	$	180,160	$	139,443
Home and renters		13,884		10,723		26,573		20,179
Other		634		7,518		1,472		17,583
Total Revenue	$	117,140	$	67,985	$	208,205	$	177,205

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Fair Value of Financial Instruments (Tables)

6 Months Ended

Jun. 30, 2024

Fair Value Disclosures [Abstract]

Summary of Fair Value Measurements, Recurring and Nonrecurring

The following tables present the Company’s fair value hierarchy for assets that are measured at fair value on a recurring basis as of June 30, 2024 and December 31, 2023 (in thousands):

	Fair Value Measurements at June 30, 2024 Using:
	Level 1		Level 2		Level 3		Total
Assets:
Cash equivalents:
Money market funds	$	3,294	$	—	$	—	$	3,294

	Fair Value Measurements at December 31, 2023 Using:
	Level 1		Level 2		Level 3		Total
Assets:
Cash equivalents:
Money market funds	$	3,210	$	—	$	—	$	3,210

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Goodwill and Acquired Intangible Assets (Tables)

6 Months Ended

Jun. 30, 2024

Goodwill and Intangible Assets Disclosure [Abstract]

Summary of Acquired Intangible Assets

Acquired intangible assets consisted of the following (in thousands):

			June 30, 2024
	Weighted Average Useful Life		Gross Amount		Accumulated Amortization			Carrying Value
	(in years)
Customer relationships		9.0	$	6,600	$	(2,547	)	$	4,053
Developed technology		3.0		1,700		(1,637	)		63
			$	8,300	$	(4,184	)	$	4,116

			December 31, 2023
	Weighted Average Useful Life		Gross Amount		Accumulated Amortization			Carrying Value
	(in years)
Customer relationships		9.0	$	6,600	$	(1,748	)	$	4,852
Developed technology		3.0		1,700		(1,364	)		336
Other identifiable intangible assets		2.0		300		(300	)		—
			$	8,600	$	(3,412	)	$	5,188

During the first quarter of 2024, the Company updated its estimate of the remaining useful life of customer relationships from 6.6 years to 5 years. Amortization expense is being recognized over the revised remaining useful life.

Summary of Future Amortization Expense of the Intangible Assets

Future amortization expense of the remaining intangible assets as of June 30, 2024 is expected to be as follows (in thousands):

Year Ending December 31,
2024 (remaining six months)	$	864
2025		1,126
2026		970
2027		970
2028		186
	$	4,116

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Accrued Expenses and Other Current Liabilities (Tables)

6 Months Ended

Jun. 30, 2024

Payables and Accruals [Abstract]

Summary of Accrued Expenses and Other Current Liabilities

Accrued expenses and other current liabilities consisted of the following (in thousands):

	June 30,		December 31,
	2024		2023
Accrued employee compensation and benefits	$	4,835	$	5,188
Accrued advertising expenses		3,610		2,285
Other current liabilities		1,370		1,311
	$	9,815	$	8,784

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Stock-Based Compensation (Tables)

6 Months Ended

Jun. 30, 2024

Share-Based Payment Arrangement [Abstract]

Summary of Stock-Based Compensation Expense of Statements of Operations and Comprehensive Income (Loss)

The Company recorded stock-based compensation expense in the following expense categories of its condensed consolidated statements of operations and comprehensive income (loss) (in thousands):

	Three Months Ended June 30,				Six Months Ended June 30,
	2024		2023		2024		2023
Cost of revenue	$	42	$	59	$	78	$	113
Sales and marketing		1,652		2,272		3,246		4,545
Research and development		1,426		2,285		2,738		4,659
General and administrative		2,220		1,391		3,796		3,199
Restructuring and other charges		—		1,123		—		1,123
	$	5,340	$	7,130	$	9,858	$	13,639

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Net Income (Loss) per Share (Tables)

6 Months Ended

Jun. 30, 2024

Earnings Per Share [Abstract]

Summary of basic and dilutive net income (loss) per common share

A reconciliation of the numerators and the denominators of the basic and dilutive net income (loss) per common share computations are as follows (in thousands, except per share amounts):

	Three Months Ended June 30,					Six Months Ended June 30,
	2024		2023			2024		2023
Numerator:
Net income (loss)	$	6,402	$	(13,193	)	$	8,309	$	(15,722	)
Denominator:
Weighted average basic common shares   outstanding		34,910		33,129			34,649		32,942
Effect of dilutive securities:
Options to purchase common stock		751		—			637		—
Restricted stock units		1,037		—			868		—
Weighted average diluted common shares   outstanding		36,698		33,129			36,154		32,942
Net income (loss) per share:
Basic	$	0.18	$	(0.40	)	$	0.24	$	(0.48	)
Diluted	$	0.17	$	(0.40	)	$	0.23	$	(0.48	)

Summary of Diluted Net Loss Per Share Attributable to Common Stockholders

The Company excluded the following potential common shares, presented based on weighted average shares outstanding during the periods, from the computation of diluted net income (loss) per share because including them would have had an anti-dilutive effect (in thousands):

	Three Months Ended June 30,				Six Months Ended June 30,
	2024		2023		2024		2023
Options to purchase common stock		195		2,048		307		1,979
Restricted stock units		76		2,893		243		2,727
		271		4,941		550		4,706

XML

Summary of Significant Accounting Policies - Additional Information (Detail) $ in Thousands	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 30, 2024 USD ($) Customers	Jun. 30, 2023 USD ($) Customers	Jun. 30, 2024 USD ($) Customers	Jun. 30, 2023 USD ($) Customers	Dec. 31, 2023 USD ($) Customers
Significant Accounting Policies [Line Items]
Deferred revenue					$ 1,900
Contract with customer, liability, revenue recognized			$ 1,200
Advertising expenses	$ 80,700	$ 43,300	140,900	$ 117,000
Allowance for doubtful accounts	100		100
Asset impairment charges	$ 0	$ 0	$ 0	$ 0
Common stock, conversion features			Each share of Class B common stock is convertible into one share of Class A common stock at the option of the holder at any time.
Expected period of benefit of sales commissions, description			one year or less
ASU 2022-03 [Member]
Significant Accounting Policies [Line Items]
Change in Accounting Principle, Accounting Standards Update, Adopted	true		true
Change in Accounting Principle, Accounting Standards Update, Adoption Date	Jan. 01, 2024		Jan. 01, 2024
Change in Accounting Principle, Accounting Standards Update, Immaterial Effect	true		true
Maximum [Member]
Significant Accounting Policies [Line Items]
Allowance for doubtful accounts					$ 100
Sales Revenue, Net [Member] | Customer Concentration Risk [Member]
Significant Accounting Policies [Line Items]
Number of major customers | Customers	1	2	1	2
Sales Revenue, Net [Member] | Customer Concentration Risk [Member] | Customer A [Member]
Significant Accounting Policies [Line Items]
Concentration risk percentage	37.00%	12.00%	34.00%	25.00%
Sales Revenue, Net [Member] | Customer Concentration Risk [Member] | Customer B [Member]
Significant Accounting Policies [Line Items]
Concentration risk percentage		11.00%		11.00%
Accounts Receivable [Member] | Credit Concentration Risk [Member]
Significant Accounting Policies [Line Items]
Number of major customers | Customers			2		1
Accounts Receivable [Member] | Credit Concentration Risk [Member] | Customer A [Member]
Significant Accounting Policies [Line Items]
Concentration risk percentage			44.00%		42.00%
Accounts Receivable [Member] | Credit Concentration Risk [Member] | Customer B [Member]
Significant Accounting Policies [Line Items]
Concentration risk percentage			13.00%
Commission Fees [Member]
Significant Accounting Policies [Line Items]
Revenue percentage		10.00%		10.00%
Commission Fees [Member] | Maximum [Member]
Significant Accounting Policies [Line Items]
Revenue percentage	10.00%		10.00%

XML

Summary of Significant Accounting Policies - Summary of Revenue by Distribution Chanel (Detail) - Sales Revenue, Net [Member]	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Product Information [Line Items]
Revenue from Contract with Customer Percentage	100.00%	100.00%	100.00%	100.00%
Direct channels [Member]
Product Information [Line Items]
Revenue from Contract with Customer Percentage	83.00%	81.00%	82.00%	84.00%
Indirect channels [Member]
Product Information [Line Items]
Revenue from Contract with Customer Percentage	17.00%	19.00%	18.00%	16.00%

XML

Summary of Significant Accounting Policies - Disaggregation Of Revenue (Detail) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Product Information [Line Items]
Revenue from Contract with Customer, Excluding Assessed Tax	$ 117,140	$ 67,985	$ 208,205	$ 177,205
Automotive [Member]
Product Information [Line Items]
Revenue from Contract with Customer, Excluding Assessed Tax	102,622	49,744	180,160	139,443
Home and renters [Member]
Product Information [Line Items]
Revenue from Contract with Customer, Excluding Assessed Tax	13,884	10,723	26,573	20,179
Other [Member]
Product Information [Line Items]
Revenue from Contract with Customer, Excluding Assessed Tax	$ 634	$ 7,518	$ 1,472	$ 17,583

XML

Fair Value of Financial Instruments - Summary of Fair Value Measurements, Recurring and Nonrecurring (Details) - USD ($) $ in Thousands	Jun. 30, 2024	Dec. 31, 2023
Liabilities, Fair Value Disclosure [Abstract]
Business consideration, shares issued or issuable	$ 0	$ 0
Fair Value, Recurring [Member] | Money Market Funds [Member]
Assets, Fair Value Disclosure [Abstract]
Money market funds	3,294	3,210
Fair Value, Recurring [Member] | Money Market Funds [Member] | Fair Value, Inputs, Level 1 [Member]
Assets, Fair Value Disclosure [Abstract]
Money market funds	3,294	3,210
Fair Value, Recurring [Member] | Money Market Funds [Member] | Fair Value, Inputs, Level 2 [Member]
Assets, Fair Value Disclosure [Abstract]
Money market funds	0	0
Fair Value, Recurring [Member] | Money Market Funds [Member] | Fair Value, Inputs, Level 3 [Member]
Assets, Fair Value Disclosure [Abstract]
Money market funds	$ 0	$ 0

XML

Fair Value of Financial Instruments - Additional Information (Details) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023
Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]
Fair Value, Measurement with Unobservable Inputs Reconciliation, Recurring Basis, Liability, Transfers, Net	$ 0	$ 0	$ 0	$ 0
Fair value of contingent consideration liabilities	$ 0		$ 0		$ 0

XML

Goodwill and Acquired Intangible Assets - Additional Information (Detail) $ in Thousands	3 Months Ended	6 Months Ended
	Jun. 30, 2024 USD ($)	Jun. 30, 2024 USD ($) Units	Mar. 31, 2024	Dec. 31, 2023
Indefinite-Lived Intangible Assets [Line Items]
Impairment loss		$ 0
Number of Reporting Units | Units		1
Changes to goodwill	$ 0	$ 0
Customer relationships [Member]
Indefinite-Lived Intangible Assets [Line Items]
Remaining useful life			5 years	6 years 7 months 6 days

XML

Goodwill and Acquired Intangible Assets - Summary of Acquired Intangible Assets (Detail) - USD ($) $ in Thousands	Jun. 30, 2024	Dec. 31, 2023
Finite-Lived Intangible Assets [Line Items]
Gross Amount	$ 8,300	$ 8,600
Accumulated Amortization	(4,184)	(3,412)
Carrying Value	$ 4,116	$ 5,188
Customer Relationships [Member]
Finite-Lived Intangible Assets [Line Items]
Weighted Average Useful Life	9 years	9 years
Gross Amount	$ 6,600	$ 6,600
Accumulated Amortization	(2,547)	(1,748)
Carrying Value	$ 4,053	$ 4,852
Developed Technology Rights [Member]
Finite-Lived Intangible Assets [Line Items]
Weighted Average Useful Life	3 years	3 years
Gross Amount	$ 1,700	$ 1,700
Accumulated Amortization	(1,637)	(1,364)
Carrying Value	$ 63	$ 336
Other identifiable intangible assets [Member]
Finite-Lived Intangible Assets [Line Items]
Weighted Average Useful Life		2 years
Gross Amount		$ 300
Accumulated Amortization		$ (300)

XML

Goodwill and Acquired Intangible Assets - Summary Of Future Amortization Expense Of The Intangible Assets (Detail) - USD ($) $ in Thousands	Jun. 30, 2024	Dec. 31, 2023
Goodwill and Intangible Assets Disclosure [Abstract]
2024 (remaining six months)	$ 864
2025	1,126
2026	970
2027	970
2028	186
Carrying Value	$ 4,116	$ 5,188

XML

Accrued Expenses and Other Current Liabilities - Summary of Accrued Expenses and Other Current Liabilities (Details) - USD ($) $ in Thousands	Jun. 30, 2024	Dec. 31, 2023
Payables and Accruals [Abstract]
Accrued employee compensation and benefits	$ 4,835	$ 5,188
Accrued advertising expenses	3,610	2,285
Other current liabilities	1,370	1,311
Accrued expenses and other current liabilities	$ 9,815	$ 8,784

XML

Loan and Security Agreement - Additional Information (Detail) - 2023 Amended Loan Agreement [Member] - USD ($)	Aug. 07, 2023	Jun. 30, 2024	Dec. 31, 2023
Debt Instrument [Line Items]
Debt Instrument, Covenant Description	Under the 2023 Amended Loan Agreement, the Company has agreed to certain affirmative and negative covenants to which it will remain subject until maturity. The covenants include limitations on its ability to incur additional indebtedness and engage in certain fundamental business transactions, such as mergers or acquisitions of other businesses. In addition, under the 2023 Amended Loan Agreement and through the maturity date, the Company is required to maintain a minimum Adjusted Quick Ratio of 1.10 to 1.00 defined as the ratio of (1) the sum of (x) unrestricted cash and cash equivalents held at the Lender plus (y) net accounts receivable reflected on the Company's balance sheet to (2) current liabilities, including all borrowings outstanding under the 2023 Amended Loan Agreement, but excluding the current portion of deferred revenue (in each case determined in accordance with GAAP). At any time the Adjusted Quick Ratio is less than 1.30 to 1.00, the Lender shall have the ability to use the Company's cash receipts to repay outstanding obligations until such time as the Adjusted Quick Ratio is equal to or greater than 1.30 to 1.00 for two consecutive months.
In Event of Default [Member]
Debt Instrument [Line Items]
Debt Instrument, Interest Rate, Increase (Decrease)	5.00%
Revolving Credit Facility [Member]
Debt Instrument [Line Items]
Credit facility borrowing capacity	$ 25,000,000
Maximum percentage borrowings of eligible accounts receivable	85.00%
Debt instrument, interest rate description	bear interest at the greater of 7.0% or the prime rate
Debt Instrument, Maturity Date	Jul. 15, 2025
Revolving line of credit outstanding amount		$ 0	$ 0
Revolving Credit Facility [Member] | Minimum [Member]
Debt Instrument [Line Items]
Debt Instrument, Interest Rate, Stated Percentage	7.00%

XML

Stock-Based Compensation - Additional Information (Detail) - USD ($) $ in Millions			6 Months Ended
	Jan. 01, 2024	Jun. 27, 2018	Jun. 30, 2024
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Unrecognized compensation expense related to RSUs and option awards			$ 31.9
Compensation expense, expected recognition period			2 years 7 months 6 days
Maximum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Options expiration period			10 years
2018 Equity Incentive Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of Shares Authorized		2,149,480
Number of shares available for grant			2,434,833
Share-based Compensation, number of additional shares available for issuance	1,708,925
2018 Equity Incentive Plan [Member] | From 2008 Plan [Member] | Maximum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of Shares Authorized		5,028,832
2018 Equity Incentive Plan [Member] | Service-based RSUs [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Aggregate grant date fair value			$ 20.8
Options Granted			1,155,222
2018 Equity Incentive Plan [Member] | Performance-based RSUs [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Aggregate grant date fair value			$ 5.1
Options Granted			327,075
2018 Equity Incentive Plan [Member] | Class A Common Stock [Member] | Maximum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Annual increase in shares authorized		2,500,000
2018 Equity Incentive Plan [Member] | Class A Common Stock and Class B Common Stock [Member] | Maximum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Annual percentage increase in shares authorized		5.00%
2018 Equity Incentive Plan [Member] | Class A Common Stock and Class B Common Stock [Member] | From 2008 Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of Shares Authorized		583,056

XML

Stock-Based Compensation - Summary of Stock-Based Compensation Expense of Statements of Operations and Comprehensive Income (Loss) (Detail) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]
Stock-based compensation expense	$ 5,340	$ 7,130	$ 9,858	$ 13,639
Cost of Revenue [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]
Stock-based compensation expense	42	59	78	113
Sales and Marketing [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]
Stock-based compensation expense	1,652	2,272	3,246	4,545
Research and Development [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]
Stock-based compensation expense	1,426	2,285	2,738	4,659
General and Administrative [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]
Stock-based compensation expense	$ 2,220	1,391	$ 3,796	3,199
Restructuring and Other Charges [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]
Stock-based compensation expense		$ 1,123		$ 1,123

XML

Commitments and Contingencies -Additional Information (Detail) - USD ($) $ in Thousands	1 Months Ended	6 Months Ended		45 Months Ended
	Apr. 30, 2024	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2027
Operating Leased Assets [Line Items]
Increase operating lease ROU assets		$ (1,252)	$ (1,374)
Increase in operating lease liabilities		(1,460)	$ (1,643)
Cambridge, Massachusetts [Member]
Operating Leased Assets [Line Items]
Increase operating lease ROU assets	$ 2,700
Increase in operating lease liabilities	$ 2,700
Forecast [Member] | Cambridge, Massachusetts [Member]
Operating Leased Assets [Line Items]
Office Lease Payment				$ 3,200
Other Assets [Member] | Cambridge, Massachusetts [Member]
Operating Leased Assets [Line Items]
Security deposits		$ 300

XML

Retirement Plan - Additional Information (Detail) - USD ($) $ in Millions	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Retirement Benefits [Abstract]
Contribution to defined contribution savings plan	$ 0.2	$ 0.3	$ 0.4	$ 0.5

XML

Related Party Transactions - Additional Information (Detail) - USD ($) $ in Thousands	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023	Dec. 31, 2023
Related Party Transaction [Line Items]
Payment to related party	$ 3,400	$ 1,000	$ 4,400	$ 2,800
Due to affiliate	42,005		42,005		$ 17,202
Related Party
Related Party Transaction [Line Items]
Expense from transactions with related party	3,600	$ 600	5,900	$ 2,300
Due to affiliate	$ 1,800		$ 1,800		$ 300

XML

Restructuring and Other Charges - Additional Information (Detail) - USD ($) $ in Thousands	3 Months Ended	6 Months Ended
	Jun. 30, 2023	Jun. 30, 2023
Restructuring Cost and Reserve [Line Items]
Restructuring charges	$ 3,832	$ 3,832

XML

Net Income (Loss) per Share (Additional Information) (Details)	6 Months Ended
	Jun. 30, 2024
Earnings Per Share [Abstract]
Common stock, conversion features	Each share of Class B common stock is convertible into one share of Class A common stock at the option of the holder at any time.

XML

Net Income (Loss) per Share - Schedule of basic and dilutive net income (loss) per common share (Details) - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended				6 Months Ended
	Jun. 30, 2024	Mar. 31, 2024	Jun. 30, 2023	Mar. 31, 2023	Jun. 30, 2024	Jun. 30, 2023
Numerator:
Net Income (Loss)	$ 6,402	$ 1,907	$ (13,193)	$ (2,529)	$ 8,309	$ (15,722)
Denominator:
Weighted average basic common shares outstanding (in shares)	34,910		33,129		34,649	32,942
Effect of dilutive securities:
Weighted average diluted common shares outstanding (in shares)	36,698		33,129		36,154	32,942
Net income (loss) per share:
Basic (USD per share)	$ 0.18		$ (0.4)		$ 0.24	$ (0.48)
Diluted (USD per share)	$ 0.17		$ (0.4)		$ 0.23	$ (0.48)
Employee Stock Option
Effect of dilutive securities:
Effect of dilutive securities (in shares)	751		0		637	0
Restricted Stock Units (RSUs) [Member]
Effect of dilutive securities:
Effect of dilutive securities (in shares)	1,037		0		868	0

XML

Net Income (Loss) per Share - Summary of Diluted Net Loss Per Share Attributable to Common Stockholders (Details) - shares	3 Months Ended		6 Months Ended
	Jun. 30, 2024	Jun. 30, 2023	Jun. 30, 2024	Jun. 30, 2023
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from computation of earnings per share, amount	271	4,941	550	4,706
Employee Stock Option [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from computation of earnings per share, amount	195	2,048	307	1,979
Restricted Stock Units (RSUs) [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from computation of earnings per share, amount	76	2,893	243	2,727