0001144204-18-037932.txt : 20180711 0001144204-18-037932.hdr.sgml : 20180711 20180711103744 ACCESSION NUMBER: 0001144204-18-037932 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20180313 FILED AS OF DATE: 20180711 DATE AS OF CHANGE: 20180711 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Greenhaven Road Investment Management, L.P. CENTRAL INDEX KEY: 0001741129 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37523 FILM NUMBER: 18948222 BUSINESS ADDRESS: STREET 1: 8 SOUND SHORE DRIVE STREET 2: C/O ROYCE & ASSOCIATES, SUITE 190 CITY: GREENWICH STATE: CT ZIP: 06930 BUSINESS PHONE: 9178802051 MAIL ADDRESS: STREET 1: 8 SOUND SHORE DRIVE STREET 2: C/O ROYCE & ASSOCIATES, SUITE 190 CITY: GREENWICH STATE: CT ZIP: 06930 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: MVM Funds LLC CENTRAL INDEX KEY: 0001741338 STATE OF INCORPORATION: CT FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37523 FILM NUMBER: 18948223 BUSINESS ADDRESS: STREET 1: 30 GREENHAVEN ROAD CITY: RYE STATE: NY ZIP: 10580 BUSINESS PHONE: 9178802051 MAIL ADDRESS: STREET 1: 8 SOUND SHORE DRIVE STREET 2: C/O ROYCE & ASSOCIATES, SUITE 190 CITY: GREENWICH STATE: CT ZIP: 06930 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Greenhaven Road Capital Fund 1, L.P. CENTRAL INDEX KEY: 0001638331 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37523 FILM NUMBER: 18948224 BUSINESS ADDRESS: STREET 1: 8 SOUND SHORE DRIVE STREET 2: C/O ROYCE & ASSOCIATES, SUITE 190 CITY: GREENWICH STATE: CT ZIP: 06830 BUSINESS PHONE: 203-569-8920 MAIL ADDRESS: STREET 1: 8 SOUND SHORE DRIVE STREET 2: C/O ROYCE & ASSOCIATES, SUITE 190 CITY: GREENWICH STATE: CT ZIP: 06830 FORMER NAME: FORMER CONFORMED NAME: Greenhaven Road Capital Fund 1 DATE OF NAME CHANGE: 20150331 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Greenhaven Road Capital Fund 2, L.P. CENTRAL INDEX KEY: 0001736139 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37523 FILM NUMBER: 18948225 BUSINESS ADDRESS: STREET 1: 8 SOUND SHORE DRIVE STREET 2: C/O ROYCE & ASSOCIATES, SUITE 190 CITY: GREENWICH STATE: CT ZIP: 06830 BUSINESS PHONE: 9178802051 MAIL ADDRESS: STREET 1: 8 SOUND SHORE DRIVE STREET 2: C/O ROYCE & ASSOCIATES, SUITE 190 CITY: GREENWICH STATE: CT ZIP: 06830 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Miller Scott Stewart CENTRAL INDEX KEY: 0001744819 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37523 FILM NUMBER: 18948226 MAIL ADDRESS: STREET 1: 70 GREENHAVEN ROAD CITY: RYE STATE: NY ZIP: 10580 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Purple Innovation, Inc. CENTRAL INDEX KEY: 0001643953 STANDARD INDUSTRIAL CLASSIFICATION: HOUSEHOLD FURNITURE [2510] IRS NUMBER: 474078206 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 123 E. 200 N. CITY: ALPINE STATE: UT ZIP: 84004 BUSINESS PHONE: 801-756-2600 MAIL ADDRESS: STREET 1: 123 E. 200 N. CITY: ALPINE STATE: UT ZIP: 84004 FORMER COMPANY: FORMER CONFORMED NAME: Global Partner Acquisition Corp. DATE OF NAME CHANGE: 20150602 4 1 tv498141_form4.xml FORM 4 X0306 4 2018-03-13 1 0001643953 Purple Innovation, Inc. PRPL 0001741129 Greenhaven Road Investment Management, L.P. C/O ROYCE & ASSOCIATES LLC 8 SOUND SHORE DRIVE, SUITE 190 GREENWICH CT 06830 0 0 1 0 0001741338 MVM Funds LLC C/O ROYCE & ASSOCIATES LLC 8 SOUND SHORE DRIVE, SUITE 190 GREENWICH CT 06830 0 0 1 0 0001638331 Greenhaven Road Capital Fund 1, L.P. C/O ROYCE & ASSOCIATES LLC 8 SOUND SHORE DRIVE, SUITE 190 GREENWICH CT 06830 0 0 1 0 0001736139 Greenhaven Road Capital Fund 2, L.P. C/O ROYCE & ASSOCIATES LLC 8 SOUND SHORE DRIVE, SUITE 190 GREENWICH CT 06830 0 0 1 0 0001744819 Miller Scott Stewart C/O ROYCE & ASSOCIATES LLC 8 SOUND SHORE DRIVE, SUITE 190 GREENWICH CT 06830 0 0 1 0 Common Stock ($0.0001 par value) 2018-03-13 4 S 0 7228 11.0009 D 390512 I By: Greenhaven Road Capital Fund 1, L.P. Common Stock ($0.0001 par value) 2018-03-14 4 S 0 300 13.00 D 390212 I By: Greenhaven Road Capital Fund 1, L.P. Common Stock ($0.0001 par value) 2018-03-16 4 S 0 17307 10.5608 D 372905 I By: Greenhaven Road Capital Fund 1, L.P. Common Stock ($0.0001 par value) 2018-03-16 4 S 0 13363 9.7843 D 359542 I By: Greenhaven Road Capital Fund 1, L.P. Common Stock ($0.0001 par value) 2018-03-21 4 S 0 4000 9.6504 D 355542 I By: Greenhaven Road Capital Fund 1, L.P. Common Stock ($0.0001 par value) 2018-03-23 4 S 0 5369 9.5086 D 350173 I By: Greenhaven Road Capital Fund 1, L.P. Common Stock ($0.0001 par value) 2018-03-26 4 S 0 709 9.40 D 349464 I By: Greenhaven Road Capital Fund 1, L.P. Common Stock ($0.0001 par value) 2018-03-28 4 S 0 382 8.50 D 349082 I By: Greenhaven Road Capital Fund 1, L.P. Common Stock ($0.0001 par value) 2018-04-01 4 J 0 113211 8.22 D 235871 I By: Greenhaven Road Capital Fund 1, L.P. Common Stock ($0.0001 par value) 2018-04-26 4 S 0 1000 8.5720 D 234871 I By: Greenhaven Road Capital Fund 1, L.P. Common Stock ($0.0001 par value) 2018-05-16 4 S 0 35254 7.1947 D 199617 I By: Greenhaven Road Capital Fund 1, L.P. Common Stock ($0.0001 par value) 2018-05-16 4 S 0 13995 7.2166 D 99216 I By: Greenhaven Road Capital Fund 2, L.P. Common Stock ($0.0001 par value) 2018-05-16 4 P 0 4000 7.4198 A 103216 I By: Greenhaven Road Capital Fund 2, L.P. Common Stock ($0.0001 par value) 2018-05-17 4 S 0 6356 6.6327 D 193261 I By: Greenhaven Road Capital Fund 1, L.P. Common Stock ($0.0001 par value) 2018-05-17 4 S 0 3131 6.6327 D 100085 I By: Greenhaven Road Capital Fund 2, L.P. Common Stock ($0.0001 par value) 2018-05-18 4 S 0 4492 6.5112 D 188769 I By: Greenhaven Road Capital Fund 1, L.P. Common Stock ($0.0001 par value) 2018-05-18 4 S 0 2213 6.5112 D 97872 I By: Greenhaven Road Capital Fund 2, L.P. Common Stock ($0.0001 par value) 2018-06-08 4 S 0 188769 7.65 D 0 I By: Greenhaven Road Capital Fund 1, L.P. Common Stock ($0.0001 par value) 2018-06-08 4 S 0 97872 7.65 D 0 I By: Greenhaven Road Capital Fund 2, L.P. Warrant (right to buy) 11.50 2018-03-16 4 P 0 60600 0.8305 A 2020-08-13 Common Stock ($0.0001 par value) 30300 2132000 I By: Greenhaven Road Capital Fund 1, L.P. Warrant (right to buy) 11.50 2018-04-01 4 J 0 691432 0.829 D 2020-08-13 Common Stock ($0.0001 par value) 345716 1440568 I By: Greenhaven Road Capital Fund 1, L.P. Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose. Greenhaven Road Capital Fund 2, L.P. ("Fund 2") is a private investment vehicle. Fund 2 directly owns these securities reported herein. The Investment Manager is the investment manager of Fund 2. The General Partner is the general partner of Fund 2. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose. All prices reported herein are exclusive of brokerage commissions. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.99 to $11.02, inclusive. The Reporting Persons undertake to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (4) through (8) and (10) through (14) of this Form 4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.00 to $10.8650, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.65 to $9.86, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.65 to $9.66, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.49 to $9.62, inclusive. Represents a transfer from Fund 1 to Fund 2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $8.56 to $8.58, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.84 to $7.81, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.8815 to $7.81, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.6046 to $6.6719, inclusive. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.5029 to $6.5140, inclusive. Two Warrants are exercisable into one share of Common Stock at a price of $11.50 per share of Common Stock. Exercisable into shares of Common Stock at any time at the option of Fund 1. Price shown is for one Warrant to purchase one-half of a share of Common Stock. /s/ Scott Miller, for himself and as the Managing Member of the General Partner (for itself and on behalf of Fund 1, Fund 2 and the Investment Manager) 2018-07-10