Revenue (Notes)

3 Months Ended

Aug. 01, 2020

Revenue from Contract with Customer [Abstract]

Revenue from Contract with Customer [Text Block]

Note 4. Revenue

Revenue from sales of our products and services is recognized either at the point in time when control of the products is transferred to our customers or over time as services are provided in an amount that reflects the consideration we expect to be entitled to in exchange for the products or services. See Note 2. Summary of Significant Accounting Policies for additional information related to our revenue recognition policies and Note 6. Segment Reporting for a description of each segment's product and service offerings.

Disaggregation of Revenue

The following table disaggregates the revenue associated with our major product and service offerings:

	13 weeks ended
	August 1, 2020		July 27, 2019
Retail
Product Sales	$	141,826	$	246,375
Rental Income	10,804		17,430
Service and Other Revenue (a)	6,146		10,851
Retail Total Sales	$	158,776	$	274,656
Wholesale Sales	$	80,294	$	72,309
DSS Sales (b)	$	5,872	$	5,374
Eliminations (c)	$	(40,928)	$	(32,682)
Total Sales	$	204,014	$	319,657

(a)Service and other revenue primarily relates to brand partnerships and other service revenues.

(b)DSS sales primarily relate to direct-to-student subscription-based revenue.

(c)The sales eliminations represent the elimination of Wholesale sales and fulfillment service fees to Retail and the elimination of Retail commissions earned from Wholesale.

Contract Assets and Contract Liabilities

Contract assets represent the sale of goods or services to a customer before we have the right to obtain consideration from the customer. Contract assets consist of unbilled amounts at the reporting date and are transferred to accounts receivable when the rights become unconditional. Contract assets (unbilled receivables) were $0 as of August 1, 2020, July 27, 2019 and May 2, 2020 on our condensed consolidated balance sheets.

Contract liabilities represent an obligation to transfer goods or services to a customer for which we have received consideration and consists of our deferred revenue liability (deferred revenue). Deferred revenue primarily consists of advanced payments from customers related to textbook rental and subscription-based performance obligations that have not yet been satisfied, as well as unsatisfied performance obligations associated with partnership marketing services. Deferred revenue is recognized ratably over the terms of the related rental or subscription periods, or when the contracted services are provided to our partnership marketing customers. Deferred revenue of $16,270, $14,188, and $13,373 is recorded within Accrued Liabilities on our condensed consolidated balance sheets for the periods ended August 1, 2020, July 27, 2019 and May 2, 2020, respectively.

The following table presents changes in contract liabilities:

	13 weeks ended
	August 1, 2020		July 27, 2019
Deferred revenue at the beginning of period	$	13,373	$	20,418
Additions to deferred revenue during the period	21,411		18,083
Reductions to deferred revenue for revenue recognized during the period	(18,514)		(24,313)
Deferred revenue balance at the end of period	$	16,270	$	14,188

As of August 1, 2020, we expect to recognize $16,270 of the deferred revenue balance within the next 12 months.