NPORT-EX 2 ibuy.htm NPORT-EX

Amplify Online Retail ETF
  
Schedule of Investments
  
July 31, 2022 (Unaudited)
  
             
Description
  
Shares
    
Value
  
             
COMMON STOCKS - 99.6%
            
Marketplace - 41.7%
            
Affirm Holdings, Inc. (a) (b)
    
173,324
    
$
4,652,016
  
Alibaba Group Holding Ltd. (a)
    
168,600
      
1,999,600
  
BigCommerce Holdings, Inc. (a)
    
269,181
      
4,212,683
  
Copart, Inc. (a)
    
46,325
      
5,934,232
  
Coupang, Inc. (a)
    
152,929
      
2,644,142
  
Dada Nexus Ltd. - ADR (a) (b)
    
246,639
      
1,585,889
  
Delivery Hero SE (a) (c)
    
57,325
      
2,748,399
  
DingDong Cayman Ltd. - ADR (a)
    
389,456
      
1,810,970
  
DoorDash, Inc. - Class A (a)
    
67,427
      
4,703,033
  
Etsy, Inc. (a)
    
50,353
      
5,222,613
  
Fiverr International Ltd. (a)
    
35,177
      
1,128,478
  
Global-e Online Ltd. (a)
    
82,347
      
1,874,218
  
Groupon, Inc. (a) (b)
    
283,898
      
3,009,319
  
JD.com, Inc. - Class A
    
68,650
      
2,044,659
  
Jumia Technologies AG - ADR (a) (b)
    
261,465
      
1,440,672
  
Just Eat Takeaway.com NV (a) (c)
    
80,261
      
1,460,141
  
KE Holdings, Inc. - ADR (a)
    
141,891
      
2,002,082
  
Liquidity Services, Inc. (a)
    
372,448
      
7,497,378
  
Lyft, Inc. - Class A (a)
    
255,323
      
3,538,777
  
Meituan - Class B (a) (c)
    
97,800
      
2,196,479
  
MercadoLibre, Inc. (a)
    
2,001
      
1,628,234
  
Ozon Holdings PLC - ADR (a) (b) (d)
    
106,678
      
–
  
PayPal Holdings, Inc. (a)
    
59,370
      
5,137,286
  
Pinduoduo, Inc. - ADR (a)
    
45,085
      
2,209,616
  
Poshmark, Inc. - Class A (a)
    
435,847
      
4,702,789
  
Rakuten Group, Inc.
    
287,700
      
1,413,150
  
Sea Ltd. - ADR (a)
    
22,676
      
1,730,632
  
Shopify, Inc. - Class A (a)
    
42,108
      
1,466,622
  
The RealReal, Inc. (a) (b)
    
928,292
      
2,162,920
  
ThredUp, Inc. - Class A (a)
    
759,280
      
1,708,380
  
Uber Technologies, Inc. (a)
    
195,901
      
4,593,878
  
Upwork, Inc. (a)
    
248,298
      
4,608,411
  
Vivid Seats, Inc. - Class A (b)
    
546,649
      
4,569,986
  
VTEX - Class A (a)
    
362,525
      
1,257,962
  
             
98,895,646
  
Traditional Retail - 49.6%
                
1-800-Flowers.com, Inc. - Class A (a)
    
470,093
      
4,686,827
  
About You Holding SE (a) (b)
    
189,469
      
1,706,021
  
Allegro.eu SA (a) (c)
    
403,261
      
2,177,427
  
Amazon.com, Inc. (a)
    
43,700
      
5,897,315
  
ASKUL Corp.
    
168,700
      
2,217,706
  
ASOS PLC (a)
    
118,614
      
1,503,710
  
Boozt AB (a) (c)
    
198,497
      
1,393,671
  
CarParts.com, Inc. (a)
    
636,387
      
5,078,368
  
Carvana Co. (a) (b)
    
92,288
      
2,690,195
  
Chegg, Inc. (a)
    
269,977
      
5,750,510
  
Chewy, Inc. - Class A (a) (b)
    
169,324
      
6,571,465
  
Dustin Group AB (c)
    
299,443
      
2,036,125
  
eBay, Inc.
    
101,156
      
4,919,216
  
Farfetch Ltd. - Class A (a)
    
182,234
      
1,446,938
  
Figs, Inc. - Class A (a)
    
333,827
      
3,528,551
  
HelloFresh SE (a)
    
50,392
      
1,382,853
  
IAC/InterActiveCorp. (a)
    
63,383
      
4,341,736
  
Lands' End, Inc. (a)
    
382,806
      
4,880,777
  
MYT Netherlands Parent BV - ADR (a) (b)
    
170,245
      
2,245,532
  
Netflix, Inc. (a)
    
26,985
      
6,068,927
  
Newegg Commerce, Inc. (a) (b)
    
864,169
      
2,955,458
  
Ocado Group PLC (a)
    
181,550
      
1,855,849
  
Oisix ra daichi, Inc. (a)
    
98,700
      
1,317,480
  
Overstock.com, Inc. (a) (b)
    
140,788
      
4,082,852
  
Peloton Interactive, Inc. - Class A (a)
    
294,216
      
2,792,110
  
PetMed Express, Inc. (b)
    
248,237
      
5,416,531
  
Rent the Runway, Inc. - Class A (a) (b)
    
829,032
      
3,680,902
  
Revolve Group, Inc. (a)
    
148,737
      
4,212,232
  
Shutterstock, Inc.
    
78,722
      
4,447,793
  
Spotify Technology SA (a)
    
18,166
      
2,053,121
  
Stitch Fix, Inc. - Class A (a)
    
515,427
      
3,077,099
  
Trip.com Group Ltd. (a)
    
88,100
      
2,223,291
  
Vipshop Holdings Ltd. - ADR (a)
    
244,870
      
2,243,009
  
Wayfair, Inc. - Class A (a) (b)
    
60,654
      
3,269,857
  
Zalando SE (a) (c)
    
51,816
      
1,448,410
  
ZOZO, Inc.
    
93,100
      
1,998,840
  
             
117,598,704
  
Travel - 8.3%
                
Airbnb, Inc. - Class A (a)
    
35,248
      
3,911,823
  
Booking Holdings, Inc. (a)
    
2,620
      
5,071,508
  
Expedia Group, Inc. (a)
    
36,810
      
3,903,701
  
MakeMyTrip Ltd. (a)
    
78,825
      
2,522,400
  
TripAdvisor, Inc. (a)
    
224,227
      
4,262,555
  
             
19,671,987
  
Total Common Stocks (Cost $497,272,562)
            
236,166,337
  
                 
MONEY MARKET FUNDS - 0.4%
                
Invesco Government & Agency Portfolio - Institutional Class - 1.64% (e)
    
910,863
      
910,863
  
Total Money Market Funds (Cost $910,863)
            
910,863
  
                 
INVESTMENTS PURCHASED WITH PROCEEDS FROM SECURITIES LENDING - 17.4%
                
First American Government Obligations Fund - Class X - 1.94% (e)
    
41,264,935
      
41,264,935
  
Total Investments Purchased with Proceeds from Securities Lending (Cost $41,264,935)
            
41,264,935
  
Total Investments - 117.4%
                
(Cost $539,448,360)
          
$
278,342,135
  

Percentages are based on Net Assets of $237,137,549.
ADR -
American Depositary Receipt
(a)
Non-income producing security.
(b)
All or portion of this security is out on loan as of July 31, 2022. Total value of securities out on loan is $39,320,118 or 16.6% of net assets.
(c)
Security exempt from registration under Rule 144(b) and Regulation S of the Securities Act of 1933. Such securities are treated as liquid securities, according to the Fund’s liquidity guidelines. At July 31, 2022 the value of these securities amounted to $13,460,652 or 5.7% of net assets.
(d)
Illiquid security. At July 31, 2022, the value of this security amounted to $0 or 0.0% of net assets.
(e)
Seven-day yield as of July 31, 2022.
                     
For Fund compliance purposes, the Fund's industry classifications refer to any one or more of the industry sub-classifications used by one or more widely recognized market indexes or rating group indexes, and/or they may be defined by Fund Management. This definition may not apply for purposes of this report, which may combine sub-classifications for reporting ease. Industries are shown as a percentage of net assets.


Security Valuation
                                  
                                     
In accordance with the authoritative guidance on fair value measurements and disclosure under U.S. GAAP, the Funds disclose fair value of their investments in a hierarchy that prioritizes the inputs to valuation techniques used to measure fair value. The objective of a fair value measurement is to determine the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date (an exit price). Accordingly, the fair value hierarchy gives the highest priority to quoted prices (unadjusted) in active markets for identical assets or liabilities (Level 1) and the lowest priority to unobservable inputs (Level 3). The following describes the levels of the fair value hierarchy:
    
     
Level 1 – Unadjusted quoted prices in active markets for identical, unrestricted assets or liabilities that the Funds have the ability to access at the measurement date;
    
Level 2 – Quoted prices which are not active, or inputs that are observable (either directly or indirectly) for substantially the full term of the asset or liability; and
    
Level 3 – Prices, inputs or exotic modeling techniques which are both significant to the fair value measurement and unobservable (supported by little or no market activity).
    
     
The valuation techniques used by the Funds to measure fair value for the period ended July 31, 2022 maximized the use of observable inputs and minimized the use of unobservable inputs.
    
     
For the period ended July 31, 2022, there have been no significant changes to the Fund's fair valuation methodologies.
    
     
Common stocks, preferred stock, and other equity securities listed on any national or foreign exchange (excluding Nasdaq) and the London Stock Exchange Alternative Investment Market (“AIM”) will be valued at the last price on the exchange on which they are principally traded or, for Nasdaq and AIM securities, the official closing price. Securities traded on more than one securities exchange are valued at the last sale price or official closing price, as applicable, at the close of the exchange representing the principal market for such securities. Foreign securities and other assets denominated in foreign currencies are translated into U.S. dollars at the current exchange rate, which approximates fair value. Redeemable securities issued by open-end investment companies shall be valued at the investment company’s applicable NAV, with the exception of exchange-traded open-end and closed-end investment companies which are priced as equity securities. Exchange-traded options will be valued at the current mean price where such contracts are principally traded. Securities traded in the over-the-counter market are valued at the mean of the bid and the asked price, if available, and otherwise at their closing bid price. Fixed income securities will be valued using the mean price. Fixed income securities having a remaining maturity of 60 days or less when purchased will be valued at the current market price. If there is no current market price available then the securities will be valued at cost and adjusted for amortization of premiums and accretions of discounts. Swaps will be valued by using the market close price of the underlying holdings. If there is no market price available, then the securities will be valued at the last price.
    
     
If no quotation is available from either a pricing service, or one or more brokers or if the pricing committee has reason to question the reliability or accuracy of a quotation supplied, securities are valued at fair value as determined in good faith by the pricing committee, pursuant to procedures established under the general supervision and responsibility of the Fund’s Board of Trustees (the “Board”).
    
               
The following is a summary of the fair valuations according to the inputs used to value the Fund's investments as of July 31, 2022:
              

   
Category
                                  
   
Investments in Securities
                                  
   
Assets
                                  
   
Level 1
                                  
   
Common Stocks
   $
 236,166,337
                            
   
Money Market Funds
    
         910,863
                            
   
Investments Purchased with
Proceeds from Securities Lending
    
    41,264,935
                            
   
Total Level 1
    
   278,342,135
                            
   
Level 2
    
                    -
                            
   
Total Level 2
    
                    -
                            
   
Level 3
    
0
                            
   
Total Level 3
    
0
                            
   
Total
   $
 278,342,135
                            

See the Schedule of Investments for further disaggregation of investment categories.
                          
                                                       
For the period ended July 31, 2022, there were no transfers into or out of Level 3 for the Fund. Below is a reconciliation of securities in Level 3 for the Fund.
              
                                                       
IBUY
  
Balance as of 10/31/2021
    
Net Realized
Gain (Loss)
    
Change in Net Unrealized Appreciation (Depreciation)
    
Purchases/
Acquisition
    
Sales
    
Corporate
Action
    
Transfers In/Out
of Level 3
    
Balance as of 07/31/2022
    
Net Change in Unrealized Appreciation (Depreciation) on Securities held at 07/31/2022
  
Common Stocks
  
$
-
    
$
-
    
$
-
    
$
-
    
$
-
    
$
-
    
$
-
    
$
0
    
$
-
  
                                                                         
The following is a summary of quantitative information about Level 3 Fair Value Measurements:
                                  
                                                                         
IBUY
                  
Fair Value as of 07/31/22
    
Valuation
Techniques
    
Unobservable
Input
    
Range/Weighted Average Unobservable
Input
                          
Common Stocks
                  
$
-
    
Last Avalible Price
    
No Market Activity
      
-
                          
                                                                         
Secured Borrowings (Unaudited)
                                                                  
The Funds adopted guidance requiring entities to present gross obligations for secured borrowings by the type of collateral pledged and remaining time to maturity.
          
           
As of July 31, 2022, the Fund had loaned securities and received cash collateral for the loans. The cash collateral is invested by the Securities Lending Agent in accordance with approved investment guidelines. Those guidelines require the cash collateral to be invested in readily marketable, high quality, short-term obligations; however, such investments are subject to risk of payment delays or default on the part of the issuer or counterparty or otherwise may not generate sufficient interest to support the costs associated with securities lending. The Fund could also experience delays in recovering its securities and possible loss of income or value if the borrower fails to return the borrowed securities, although the Fund is indemnified from this risk by contract with the Securities Lending Agent.