0001742569-24-000003.txt : 20240216 0001742569-24-000003.hdr.sgml : 20240216 20240215181312 ACCESSION NUMBER: 0001742569-24-000003 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240216 DATE AS OF CHANGE: 20240215 EFFECTIVENESS DATE: 20240216 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Wealthquest Corp CENTRAL INDEX KEY: 0001632968 ORGANIZATION NAME: IRS NUMBER: 205248650 STATE OF INCORPORATION: OH FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-16522 FILM NUMBER: 24645212 BUSINESS ADDRESS: STREET 1: 50 E-BUSINESS WAY STREET 2: SUITE 120 CITY: CINCINNATI STATE: OH ZIP: 45241 BUSINESS PHONE: 513-530-9700 MAIL ADDRESS: STREET 1: 50 E-BUSINESS WAY STREET 2: SUITE 120 CITY: CINCINNATI STATE: OH ZIP: 45241 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001632968 XXXXXXXX 12-31-2023 12-31-2023 Wealthquest Corp

50 E-BUSINESS WAY SUITE 120 CINCINNATI OH 45241

13F HOLDINGS REPORT 028-16522 N Patrick Hayes 5136934886 Patrick Hayes Cincinnati OH 02-15-2024 0 134 902361516 false INFORMATION TABLE 2 WQ13F4Q23.xml WQ13F VANGUARD INDEX FDS LARGE CAP ETF 922908637 163845585 751068 SH SOLE 751068 0 0 Vanguard Scottsdate FDS VNG RUS1000GRW 92206C680 106428746 1364121 SH SOLE 1364121 0 0 iShares TR Core MSCI EAFE 46432F842 81684970 1161122 SH SOLE 1161122 0 0 SPDR TOTAL STK MKT 78464A805 54925294 939697 SH SOLE 939697 0 0 F/m Investments US Treasury 2 Year 74933W486 42591813 881088 SH SOLE 881088 0 0 AMERICAN FINL GROUP INC OHIO COM 025932104 40822070 343360 SH SOLE 343360 0 0 F/M Investments 12 Month Bill 74933W478 30880357 618411 SH SOLE 618411 0 0 ISHARES TR CORE S&P MCP ETF 464287507 30783240 111070 SH SOLE 111070 0 0 F/m Investments US TBIL 74933W452 29821918 598113 SH SOLE 598113 0 0 Vanguard Index FDS Small CP ETF 922908751 28677311 134427 SH SOLE 134427 0 0 PROCTER & GAMBLE CO COM 742718109 27277264 186142 SH SOLE 186142 0 0 F/M Investments US Tbill 6 Month 74933W460 27206979 544466 SH SOLE 544466 0 0 VANGUARD INDEX FDS MID CAP ETF 922908629 24540877 105488 SH SOLE 105488 0 0 Innovator ETFS TR US Equity 10 Buffer 45783Y442 22867426 860001 SH SOLE 860001 0 0 Innovator ETFS TR S&P 500 Buffer Jul 45782C789 13756907 365583 SH SOLE 365583 0 0 SPDR SER TR Portfolio S&P 400 78464A847 13448214 276030 SH SOLE 276030 0 0 Innovator ETFS TR S&P 500 Buffer Oct 45782C771 10004373 260056 SH SOLE 260056 0 0 APPLE INC COM 037833100 9829553 51054 SH SOLE 51054 0 0 iShares INC Core MSCI EMKT 46434G103 9680630 191392 SH SOLE 191392 0 0 Innovator ETFS TR Defined Wealth Shield 45783Y855 9013663 315494 SH SOLE 315494 0 0 Innovator ETFS TR S&P 500 Buffer Dec 45782C557 7848372 205186 SH SOLE 205186 0 0 AllianzIM 10 Buffer July 00888H307 5768448 171680 SH SOLE 171680 0 0 DFA International Core 25434V203 5536045 193297 SH SOLE 193297 0 0 Apache COM 03743Q108 5532708 154200 SH SOLE 154200 0 0 MICROSOFT CORP COM 594918104 5379252 14305 SH SOLE 14305 0 0 SPDR Small CP ETF 78468R853 5234116 124090 SH SOLE 124090 0 0 DFA Emerging Core 25434V302 4682036 194194 SH SOLE 194194 0 0 iShares TR EAFE GRWTH ETF 464288885 4642281 47932 SH SOLE 47932 0 0 ISHARES TR CORE S&P SCP ETF 464287804 4550505 42037 SH SOLE 42037 0 0 AllianzIM 20 Buffer July 00888H406 3907144 125229 SH SOLE 125229 0 0 LILLY ELI & CO COM 532457108 3069656 5266 SH SOLE 5266 0 0 SPDR S&P 500 ETF TR TR UNIT 78462F103 2480642 5219 SH SOLE 5219 0 0 AMAZON COM INC COM 023135106 2243849 14768 SH SOLE 14768 0 0 CINTAS CORP COM 172908105 1975519 3278 SH SOLE 3278 0 0 iShares TR Morningstar US Growth 464287119 1948672 28733 SH SOLE 28733 0 0 MERCK & CO INC NEW COM 58933Y105 1903380 17459 SH SOLE 17459 0 0 VANGUARD TAX MANAGED INTL FD FTSE DEV MKT ETF 921943868 1896109 39584 SH SOLE 39584 0 0 Civista Bancshares COM 178867107 1673595 90759 SH SOLE 90759 0 0 JPMORGAN CHASE & CO COM 46625H100 1605837 9440 SH SOLE 9440 0 0 Innovator ETFS TR S&P 500 Pwr Buffer May 45782C318 1602587 50917 SH SOLE 50917 0 0 JOHNSON & JOHNSON COM 478160104 1538016 9812 SH SOLE 9812 0 0 HERSHEY CO COM 427866108 1391588 7464 SH SOLE 7464 0 0 ISHARES TR CORE S&P500 ETF 464287200 1377514 2884 SH SOLE 2884 0 0 Vanguard Index FDS S&P 500 ETF SHS 922908363 1305158 2988 SH SOLE 2988 0 0 VANGUARD INDEX FDS TOTAL STK MKT 922908769 1300953 5484 SH SOLE 5484 0 0 AllianzIM 10 Buffer Jan 00888H703 1194427 38407 SH SOLE 38407 0 0 EXXON MOBIL CORP COM 30231G102 1186662 11869 SH SOLE 11869 0 0 ISHARES TR Core S&P US VLU 464287663 1174632 13929 SH SOLE 13929 0 0 ABBVIE INC COM 00287Y109 1082930 6988 SH SOLE 6988 0 0 AMGEN INC COM 031162100 1055017 3663 SH SOLE 3663 0 0 US Bank COM 74460D729 1046726 24185 SH SOLE 24185 0 0 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 1000787 2806 SH SOLE 2806 0 0 iShares Tr Treasury Floating Rate 46434V860 967055 19161 SH SOLE 19161 0 0 NVIDIA CORP COM 67066G104 936956 1892 SH SOLE 1892 0 0 ABBOTT LABS COM 002824100 922345 8379 SH SOLE 8379 0 0 AIR PRODS & CHEMS INC COM 009158106 915861 3345 SH SOLE 3345 0 0 Invesco QQQ TR Unit SER 1 46090E103 911232 2225 SH SOLE 2225 0 0 ALPHABET INC CAP STK CL A 02079K305 898346 6431 SH SOLE 6431 0 0 VANGUARD INDEX FDS GROWTH ETF 922908736 869842 2798 SH SOLE 2798 0 0 ISHARES TR RUS 1000 ETF 464287622 840862 3206 SH SOLE 3206 0 0 iShares TR Rus Mid Cap ETF 464287499 823024 10588 SH SOLE 10588 0 0 CHEVRON CORP NEW COM 166764100 815010 5464 SH SOLE 5464 0 0 ISHARES TR CORE S&P US GWT 464287671 784497 7536 SH SOLE 7536 0 0 MCDONALDS CORP COM 580135101 780414 2632 SH SOLE 2632 0 0 NEXTERA ENERGY INC COM 65339F101 749774 12344 SH SOLE 12344 0 0 ISHARES S&P AGGRESSIVE ALLOCATION ETF S&P AGGRESSIVE ALLOCATION ETF 464289859 696783 10091 SH SOLE 10091 0 0 Vanguard Group Div App ETF 921908844 682792 4007 SH SOLE 4007 0 0 HOME DEPOT INC COM 437076102 669534 1932 SH SOLE 1932 0 0 HONEYWELL INTL INC COM 438516106 659537 3145 SH SOLE 3145 0 0 Walmart COM 931142103 607267 3852 SH SOLE 3852 0 0 Duke Energy Corp COM 26441C204 604947 6234 SH SOLE 6234 0 0 BOEING CO COM 097023105 579707 2224 SH SOLE 2224 0 0 VANGUARD INTL EQUITY INDEX FTSE EMR MKT ETF 922042858 560110 13628 SH SOLE 13628 0 0 Innovator ETFS TR S&P 500 Buffer Apr 45782C888 530720 13888 SH SOLE 13888 0 0 Verizon COM 92343V104 505193 13400 SH SOLE 13400 0 0 iShares TR Russell 2000 ETF 464287655 493345 2458 SH SOLE 2458 0 0 Innovator ETFS TR S&P 500 Buffer Jan 45782C409 486763 11914 SH SOLE 11914 0 0 PFIZER COM 717081103 468796 16283 SH SOLE 16283 0 0 Fifth Third Bancorp COM 316773100 467796 13563 SH SOLE 13563 0 0 VANGUARD ADMIRAL FDS INC 500 GRTH IDX F 921932505 463592 1712 SH SOLE 1712 0 0 VISA INC COM CL A 92826C839 450926 1732 SH SOLE 1732 0 0 Illinois Tool Wks INC COM 452308109 449227 1715 SH SOLE 1715 0 0 HEARTLAND BANCORP OHIO COM 421962101 441647 5025 SH SOLE 5025 0 0 GENERAL ELECTRIC CO COM 369604103 435868 3415 SH SOLE 3415 0 0 AllianzIM 20 Buffer Jan 00888H802 430169 14197 SH SOLE 14197 0 0 WISDOMTREE TR Floating Rate Trsy 97717Y527 427743 8514 SH SOLE 8514 0 0 ISHARES TR S&P 500 GRWT ETF 464287309 418006 5566 SH SOLE 5566 0 0 ISHARES GRWT ALLOCAT ETF 464289867 397701 7477 SH SOLE 7477 0 0 Linde PLC SHS G5494J103 382781 932 SH SOLE 932 0 0 DISNEY WALT CO COM DISNEY 254687106 369105 4088 SH SOLE 4088 0 0 AllianzIM 20 Buffer April 00888H208 368815 12498 SH SOLE 12498 0 0 Coca Cola COM 191098102 355996 6041 SH SOLE 6041 0 0 VANGUARD WORLD FDS Health Car ETF 92204A504 351982 1404 SH SOLE 1404 0 0 Tesla INC COM 88160R101 347126 1397 SH SOLE 1397 0 0 AT&T COM 00206R102 345024 20561 SH SOLE 20561 0 0 AllianzIM 20 Buffer Dec 00888H794 333228 11752 SH SOLE 11752 0 0 Stryker Corp COM 863667101 330903 1105 SH SOLE 1105 0 0 Comcast COM 20030N101 330492 7536 SH SOLE 7536 0 0 Costco Whsl Corp New COM 22160K105 326777 495 SH SOLE 495 0 0 CINCINNATI FINL CORP COM 172062101 325381 3145 SH SOLE 3145 0 0 American Express Co COM 025816109 322037 1719 SH SOLE 1719 0 0 Bristol Myers Squibb COM 110122108 314530 6130 SH SOLE 6130 0 0 Sherwin Williams Co COM 824348106 311900 1000 SH SOLE 1000 0 0 LCNB Corp COM 50181P100 311725 19767 SH SOLE 19767 0 0 iShares TR RUS 1000 GRW ETF 464287614 311355 1027 SH SOLE 1027 0 0 Meta COM 30303M102 310068 876 SH SOLE 876 0 0 VANGUARD ADMIRAL FDS INC MIDCP 400 VAL 921932844 307745 3530 SH SOLE 3530 0 0 Guggenheim S&P 500 Equal 46137V357 305974 1939 SH SOLE 1939 0 0 INTERNATIONAL BUSINESS MACHS COM 459200101 302076 1847 SH SOLE 1847 0 0 iShares TR MSCI USA QLT FCT 46432F339 299479 2035 SH SOLE 2035 0 0 Alphabet INC Class C COM 02079K107 290174 2059 SH SOLE 2059 0 0 ISHARES TR S&P 500 VAL ETF 464287408 287092 1651 SH SOLE 1651 0 0 Wisconsin Energy Corp COM 92939U106 286178 3400 SH SOLE 3400 0 0 iShares TR Morningstar US Eq 464287127 276701 4207 SH SOLE 4207 0 0 KROGER CO COM 501044101 276263 6043 SH SOLE 6043 0 0 Adobe Syatems COM 00724F101 273242 458 SH SOLE 458 0 0 Lam Research COM 512807108 262392 335 SH SOLE 335 0 0 UNION PAC CORP COM 907818108 256427 1044 SH SOLE 1044 0 0 SPDR SERIES TRUST PORTFOLIO LR ETF 78464A854 246574 4411 SH SOLE 4411 0 0 WISDOMTREE TR LARGECAP DIVID 97717W307 245606 3700 SH SOLE 3700 0 0 Parker Hannifin COM 701094104 243249 528 SH SOLE 528 0 0 Enbridge INC COM 29250N105 231968 6440 SH SOLE 6440 0 0 Oracle COM 68389X105 224235 2126 SH SOLE 2126 0 0 Unitedhealth Group Inc COM 91324P102 223223 424 SH SOLE 424 0 0 Novo Nordisk COM 670100205 219727 2124 SH SOLE 2124 0 0 Mastercard COM 57636Q104 219652 515 SH SOLE 515 0 0 Southern Company COM 842587107 212744 3034 SH SOLE 3034 0 0 Check Point Software COM M22465104 212225 1389 SH SOLE 1389 0 0 SPDR Gold Trust 78463V107 211625 1107 SH SOLE 1107 0 0 Vanguard Value 922908744 211243 1413 SH SOLE 1413 0 0 Altria COM 02209S103 207670 5148 SH SOLE 5148 0 0 Eaton Corp COM G29183103 207586 862 SH SOLE 862 0 0 Norfolk Southern COM 655844108 203286 860 SH SOLE 860 0 0 Wheaton Precious Metals COM 962879102 202195 4098 SH SOLE 4098 0 0