0000905729-23-000163.txt : 20231113 0000905729-23-000163.hdr.sgml : 20231113 20231113152612 ACCESSION NUMBER: 0000905729-23-000163 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230930 FILED AS OF DATE: 20231113 DATE AS OF CHANGE: 20231113 EFFECTIVENESS DATE: 20231113 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Long Road Investment Counsel, LLC CENTRAL INDEX KEY: 0001620081 IRS NUMBER: 465296913 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-16587 FILM NUMBER: 231398132 BUSINESS ADDRESS: STREET 1: 107 WEST MICHIGAN AVENUE STREET 2: SUITE 804 CITY: KALAMAZOO STATE: MI ZIP: 49007-3946 BUSINESS PHONE: 269-488-8001 MAIL ADDRESS: STREET 1: 107 WEST MICHIGAN AVENUE STREET 2: SUITE 804 CITY: KALAMAZOO STATE: MI ZIP: 49007-3946 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001620081 XXXXXXXX 09-30-2023 09-30-2023 false Long Road Investment Counsel, LLC

107 West Michigan Avenue Suite 804 Kalamazoo MI 49007-3946

13F HOLDINGS REPORT 028-16587 000171343 801-79721 N Charles D. Wattles 269-488-8001 /s/ Charles D. Wattles Kalamazoo MI 11-03-2023 0 68 206148 INFORMATION TABLE 2 infotable.xml ABBOTT LABS COM 002824100 1256 12970 SH SOLE 0 0 12970 ABBVIE INC COM 00287Y109 816 5475 SH SOLE 0 0 5475 ACCENTURE COM G1151C101 5657 18420 SH SOLE 0 0 18420 ADOBE COM 00724f101 1173 2300 SH SOLE 0 0 2300 ADP COM 053015103 12625 52479 SH SOLE 0 0 52479 AFFILIATED MANAGERS COM 008252108 1927 14785 SH SOLE 0 0 14785 AFLAC COM 001055102 3669 47800 SH SOLE 0 0 47800 AIR PRODUCTS & CHEMICALS COM 009158106 3949 13935 SH SOLE 0 0 13935 ALPHABET CL A COM 02079K305 6509 49740 SH SOLE 0 0 49740 ALPHABET CL C COM 02079K107 6656 50480 SH SOLE 0 0 50480 AMGEN COM 031162100 591 2200 SH SOLE 0 0 591 APPLE INC COM 037833100 5950 34751 SH SOLE 0 0 34751 BECTON DICKINSON COM 075887109 4274 16532 SH SOLE 0 0 16532 BERKSHIRE HATHAWAY CL A COM 084670108 1063 2 SH SOLE 0 0 2 BERKSHIRE HATHAWAY CL B COM 084670702 245 700 SH SOLE 0 0 700 BORG WARNER COM 099724106 1899 47030 SH SOLE 0 0 47030 BROADRIDGE COM 11133T103 3124 17450 SH SOLE 0 0 17450 CARMAX COM 143130102 5559 78600 SH SOLE 0 0 78600 CHEESECAKE FACTORY COM 163072101 1320 43550 SH SOLE 0 0 43550 CINTAS CORP COM 172908105 1659 3450 SH SOLE 0 0 3450 COSTCO COM 22160k105 231 408 SH SOLE 0 0 408 DOLBY COM 25659T107 200 2525 SH SOLE 0 0 2525 DORMAN PRODUCTS COM 258278100 2163 28550 SH SOLE 0 0 28550 ECOLAB COM 278865100 285 1680 SH SOLE 0 0 1680 EQUIFAX COM 294429105 1093 5966 SH SOLE 0 0 5966 EXPEDITORS INTERNATIONAL COM 302130109 4356 38000 SH SOLE 0 0 38000 EXXON MOBIL CORP COM 30231G102 608 5175 SH SOLE 0 0 5175 FASTENAL COM 311900104 6742 123395 SH SOLE 0 0 123395 FIDELITY NATL INFORMATION SVCS COM 31620m106 1774 32089 SH SOLE 0 0 32089 GE COM 369604301 1559 14105 SH SOLE 0 0 14105 GE HEALTHCARE COM 36266g107 319 4692 SH SOLE 0 0 4692 GEN DIGITAL COM 668771108 1351 76425 SH SOLE 0 0 76425 GENTEX COM 371901109 856 26300 SH SOLE 0 0 26300 GILEAD COM 375558103 1840 24550 SH SOLE 0 0 24550 IDEXX LABS COM 45168D104 4766 10900 SH SOLE 0 0 10900 ILLINOIS TOOL WORKS INC COM 452308109 9046 39276 SH SOLE 0 0 39276 INTERCONTINENTAL EXCHANGE COM 45866f104 5703 51835 SH SOLE 0 0 51835 INTUIT SOFTWARE COM 461202103 2642 5170 SH SOLE 0 0 5170 JACOBS SOLUTIONS COM 46982l108 659 4825 SH SOLE 0 0 4825 JOHNSON & JOHNSON COM 478160104 2155 13835 SH SOLE 0 0 13835 KNIGHT-SWIFT COM 499049104 401 8005 SH SOLE 0 0 8005 LAUDER, ESTEE COM 518439104 4970 34384 SH SOLE 0 0 34384 MEDTRONIC COM G5960L103 502 6400 SH SOLE 0 0 6400 MICROSOFT COM 594918104 984 3117 SH SOLE 0 0 3117 MOODYS COM 615369105 1163 3679 SH SOLE 0 0 3679 O REILLY AUTOMOTIVE COM 67103H107 22040 24250 SH SOLE 0 0 24250 OMNICOM COM 681919106 3807 51110 SH SOLE 0 0 51110 ORACLE COM 68389x105 8044 75940 SH SOLE 0 0 75940 PAYPAL COM 70450Y103 894 15300 SH SOLE 0 0 15300 PEPSICO COM 713448108 4795 28300 SH SOLE 0 0 28300 PFIZER COM 717081103 267 8035 SH SOLE 0 0 8035 PHINIA COM 71880K101 252 9406 SH SOLE 0 0 9406 PROCTER & GAMBLE COM 742718109 780 5351 SH SOLE 0 0 5351 SCOTTS MIRACLE-GRO COM 810186106 612 11850 SH SOLE 0 0 11850 STARBUCKS COM 855244109 6322 69270 SH SOLE 0 0 69270 STATE STREET COM 857477103 1473 22001 SH SOLE 0 0 22001 STRYKER COM 863667101 11890 43510 SH SOLE 0 0 43510 SYSCO COM 871829107 1028 15560 SH SOLE 0 0 15560 THERMO FISHER SCIENTIFIC COM 883556102 3817 7541 SH SOLE 0 0 7541 TRACTOR SUPPLY COM 892356106 487 2400 SH SOLE 0 0 2400 WALGREENS BOOTS ALLIANCE INC COM 931427108 1075 48350 SH SOLE 0 0 48350 WESTERN UNION COM 959802109 489 37112 SH SOLE 0 0 37112 WEX COM 96208T104 5095 27089 SH SOLE 0 0 27089 SPDR S&P 400 ETF ETF 78467y107 450 985 SH SOLE 0 0 985 SPDR S&P 500 ETF ETF 78462f103 882 2064 SH SOLE 0 0 2064 VANGUARD FTSE EMERGING MARKETS ETF 922042858 752 19180 SH SOLE 0 0 19180 ISHARES MSCI EAFE ETF ETF 464287465 1043 15140 SH SOLE 0 0 15140 RB GLOBAL COM 74935q107 3565 57040 SH SOLE 0 0 57040