0000905729-23-000122.txt : 20230814 0000905729-23-000122.hdr.sgml : 20230814 20230814164509 ACCESSION NUMBER: 0000905729-23-000122 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230630 FILED AS OF DATE: 20230814 DATE AS OF CHANGE: 20230814 EFFECTIVENESS DATE: 20230814 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Long Road Investment Counsel, LLC CENTRAL INDEX KEY: 0001620081 IRS NUMBER: 465296913 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-16587 FILM NUMBER: 231171411 BUSINESS ADDRESS: STREET 1: 107 WEST MICHIGAN AVENUE STREET 2: SUITE 804 CITY: KALAMAZOO STATE: MI ZIP: 49007-3946 BUSINESS PHONE: 269-488-8001 MAIL ADDRESS: STREET 1: 107 WEST MICHIGAN AVENUE STREET 2: SUITE 804 CITY: KALAMAZOO STATE: MI ZIP: 49007-3946 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001620081 XXXXXXXX 06-30-2023 06-30-2023 false Long Road Investment Counsel, LLC

107 West Michigan Avenue Suite 804 Kalamazoo MI 49007-3946

13F HOLDINGS REPORT 028-16587 000171343 801-79721 N Charles D. Wattles 269-488-8001 /s/ Charles D. Wattles Kalamazoo MI 07-28-2023 0 67 214653 INFORMATION TABLE 2 infotable.xml ABBOTT LABS COM 002824100 1414 12970 SH SOLE 0 0 12970 ABBVIE COM 00287y109 738 5475 SH SOLE 0 0 5475 ACCENTURE COM g1151c101 5684 18420 SH SOLE 0 0 18420 ADOBE COM 00724f101 1174 2400 SH SOLE 0 0 2400 AUTOMATIC DATA PROCESSING IN COM 053015103 11788 53634 SH SOLE 0 0 53634 AFFILIATED MANAGERS GROUP IN COM 008252108 2216 14785 SH SOLE 0 0 14785 AFLAC INC COM 001055102 3336 47800 SH SOLE 0 0 47800 AIR PRODS & CHEMS INC COM 009158106 4174 13935 SH SOLE 0 0 13935 ALPHABET CL C COM 02079k107 6107 50480 SH SOLE 0 0 50480 ALPHABET CLA COM 02079k305 5954 49740 SH SOLE 0 0 49740 AMGEN INC COM 031162100 488 2200 SH SOLE 0 0 2200 APPLE INC COM 037833100 6741 34751 SH SOLE 0 0 34751 BECTON DICKINSON & CO COM 075887109 4299 16282 SH SOLE 0 0 16282 BERKSHIRE HATHAWAY INC DEL COM 084670108 1036 2 SH SOLE 0 0 2 BERKSHIRE HATHAWAY INC DEL COM 084670702 239 700 SH SOLE 0 0 700 BORGWARNER INC COM 099724106 2300 47030 SH SOLE 0 0 47030 BROADRIDGE FINANCIAL COM 11133t103 2890 17450 SH SOLE 0 0 17450 CARMAX INC COM 143130102 6579 78600 SH SOLE 0 0 78600 CHEESECAKE FACTORY INC COM 163072101 1506 43550 SH SOLE 0 0 43550 CINTAS CORP COM 172908105 1715 3450 SH SOLE 0 0 3450 COSTCO COM 22160k105 220 408 SH SOLE 0 0 408 DOLBY LABORATORIES INC COM 25659T107 211 2525 SH SOLE 0 0 2525 DORMAN PRODS INC COM 258278100 2251 28550 SH SOLE 0 0 28550 ECOLAB INC COM 278865100 314 1680 SH SOLE 0 0 1680 EQUIFAX INC COM 294429105 1404 5966 SH SOLE 0 0 5966 EXPEDITORS INTL WASH INC COM 302130109 4603 38000 SH SOLE 0 0 38000 EXXON MOBIL COM 30231g102 555 5175 SH SOLE 0 0 5175 FASTENAL CO COM 311900104 7553 128045 SH SOLE 0 0 128045 FIDELITY NATL INFORMATION SVCS COM 31620m106 1755 32089 SH SOLE 0 0 32089 GENERAL ELECTRIC CO COM 369604301 1549 14105 SH SOLE 0 0 14105 GE HEALTHCARE COM 36266g107 381 4692 SH SOLE 0 0 4692 GEN DIGITAL INC COM 668771108 1418 76425 SH SOLE 0 0 76425 GENTEX CORP COM 371901109 770 26300 SH SOLE 0 0 26300 GILEAD SCIENCES INC COM 375558103 1896 24600 SH SOLE 0 0 24600 IDEXX COM 45168d104 5474 10900 SH SOLE 0 0 10900 INTERCONTINENTAL EXCHANGE COM 45866f104 5862 51835 SH SOLE 0 0 51835 INTUIT COM 461202103 2369 5170 SH SOLE 0 0 5170 ILLINOIS TOOL WKS INC COM 452308109 9825 39276 SH SOLE 0 0 39276 JACOBS COM 46982l108 574 4825 SH SOLE 0 0 4825 JOHNSON & JOHNSON COM 478160104 2290 13835 SH SOLE 0 0 13835 KNIGHT-SWIFT TRANSN HLDGS IN COM 499049104 445 8005 SH SOLE 0 0 8005 LAUDER ESTEE COS INC COM 518439104 6752 34384 SH SOLE 0 0 34384 LOWES COS INC COM 548661107 214 950 SH SOLE 0 0 950 MEDTRONIC PLC COM G5960L103 564 6400 SH SOLE 0 0 6400 MICROSOFT CORP COM 594918104 1061 3117 SH SOLE 0 0 3117 MOODYS CORP COM 615369105 1279 3679 SH SOLE 0 0 3679 OMNICOM GROUP INC COM 681919106 4863 51110 SH SOLE 0 0 51110 ORACLE COM 68389x105 9151 76840 SH SOLE 0 0 76840 OREILLY AUTOMOTIVE COM 67103h107 23267 24356 SH SOLE 0 0 24356 PAYPAL COM 70450y103 1021 15300 SH SOLE 0 0 15300 PEPSICO INC COM 713448108 5242 28300 SH SOLE 0 0 28300 PFIZER INC COM 717081103 295 8035 SH SOLE 0 0 8035 PROCTER AND GAMBLE CO COM 742718109 812 5351 SH SOLE 0 0 5351 SCOTTS MIRACLE-GRO CO COM 810186106 743 11850 SH SOLE 0 0 11850 STARBUCKS CORP COM 855244109 6862 69270 SH SOLE 0 0 69270 STATE STR CORP COM 857477103 1610 22001 SH SOLE 0 0 22001 STRYKER CORPORATION COM 863667101 13274 43510 SH SOLE 0 0 43510 SYSCO CORP COM 871829107 1155 15560 SH SOLE 0 0 15560 THERMO FISHER SCIENTIFIC INC COM 883556102 3935 7541 SH SOLE 0 0 7541 TRACTOR SUPPLY CO COM 892356106 531 2400 SH SOLE 0 0 2400 WALGREENS BOOTS ALLIANCE INC COM 931427108 1377 48350 SH SOLE 0 0 48350 WESTERN UN CO COM 959802109 435 37112 SH SOLE 0 0 37112 WEX COM 96208t104 4881 26809 SH SOLE 0 0 26809 SPDR S&P 400 ETF ETF 78467y107 472 985 SH SOLE 0 0 985 SPDR S&P 500 ETF ETF 78462f103 882 1989 SH SOLE 0 0 1989 VANGUARD INTL EQUITY INDEX F ETF 922042858 780 19180 SH SOLE 0 0 19180 ISHARES TR ETF 464287465 1098 15140 SH SOLE 0 0 15140