0000905729-23-000085.txt : 20230510 0000905729-23-000085.hdr.sgml : 20230510 20230510110137 ACCESSION NUMBER: 0000905729-23-000085 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230331 FILED AS OF DATE: 20230510 DATE AS OF CHANGE: 20230510 EFFECTIVENESS DATE: 20230510 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Long Road Investment Counsel, LLC CENTRAL INDEX KEY: 0001620081 IRS NUMBER: 465296913 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-16587 FILM NUMBER: 23904932 BUSINESS ADDRESS: STREET 1: 107 WEST MICHIGAN AVENUE STREET 2: SUITE 804 CITY: KALAMAZOO STATE: MI ZIP: 49007-3946 BUSINESS PHONE: 269-488-8001 MAIL ADDRESS: STREET 1: 107 WEST MICHIGAN AVENUE STREET 2: SUITE 804 CITY: KALAMAZOO STATE: MI ZIP: 49007-3946 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001620081 XXXXXXXX 03-31-2023 03-31-2023 false Long Road Investment Counsel, LLC

107 West Michigan Avenue Suite 804 Kalamazoo MI 49007-3946

13F HOLDINGS REPORT 028-16587 000171343 801-79721 N Charles D. Wattles 269-488-8001 /s/ Charles D. Wattles Kalamazoo MI 05-04-2023 0 68 207690 INFORMATION TABLE 2 infotable.xml ABBOTT LABS COM 002824100 1344 13270 SH SOLE 0 0 13270 ABBVIE COM 00287y109 873 5475 SH SOLE 0 0 5475 ACCENTURE COM g1151c101 5265 18420 SH SOLE 0 0 18420 ADOBE COM 00724f101 925 2400 SH SOLE 0 0 2400 ADP COM 053015103 11963 53734 SH SOLE 0 0 53734 AFFILIATED MANAGERS GROUP COM 008252108 2106 14785 SH SOLE 0 0 14785 AFLAC COM 001055102 3084 47800 SH SOLE 0 0 47800 AIR PRODUCTS COM 009158106 4031 14035 SH SOLE 0 0 14035 ALPHABET CL C COM 02079k107 5250 50480 SH SOLE 0 0 50480 ALPHABET CLA COM 02079k305 5222 50340 SH SOLE 0 0 50340 AMGEN COM 031162100 532 2200 SH SOLE 0 0 2200 APPLE COM 037833100 5730 34751 SH SOLE 0 0 34751 BECTON DICKINSON & CO COM 075887109 4055 16382 SH SOLE 0 0 16382 BERKSHIRE HATHAWAY CL A COM 084670108 931 2 SH SOLE 0 0 2 BERKSHIRE HATHAWAY CL B COM 084670702 216 700 SH SOLE 0 0 700 BORGWARNER COM 099724106 2310 47030 SH SOLE 0 0 47030 BROADRIDGE COM 11133t103 2558 17450 SH SOLE 0 0 17450 CARMAX COM 143130102 5078 79000 SH SOLE 0 0 79000 CHEESECAKE FACTORY COM 163072101 1526 43550 SH SOLE 0 0 43550 CINTAS COM 172908105 1596 3450 SH SOLE 0 0 3450 COSTCO COM 22160k105 203 408 SH SOLE 0 0 408 DOLBY COM 25659T107 216 2525 SH SOLE 0 0 2525 DORMAN COM 258278100 2463 28550 SH SOLE 0 0 28550 ECOLAB COM 278865100 278 1680 SH SOLE 0 0 1680 EQUIFAX COM 294429105 1210 5966 SH SOLE 0 0 5966 EXPEDITORS INTERNATIONAL COM 302130109 4185 38000 SH SOLE 0 0 38000 EXXON MOBIL CORP COM 30231g102 567 5175 SH SOLE 0 0 5175 FASTENAL COM 311900104 6907 128045 SH SOLE 0 0 128045 FIDELITY NATL INFORMATION COM 31620m106 1754 32289 SH SOLE 0 0 3228 FLOWERS FOODS COM 343498101 211 7690 SH SOLE 0 0 7690 GE HEALTHCARE TECHNOLOG-W/I COM 36266G107 385 4692 SH SOLE 0 0 4692 GEN DIGITAL COM 668771108 1311 76425 SH SOLE 0 0 76425 GENL ELEC CO COM 369604301 1348 14105 SH SOLE 0 0 14105 GENTEX COM 371901109 737 26300 SH SOLE 0 0 26300 GILEAD SCIENCES INC COM 375558103 2041 24600 SH SOLE 0 0 24600 IDEXX COM 45168d104 5451 10900 SH SOLE 0 0 10900 INTERCONTINENTAL EXCHANGE COM 45866F104 5427 52035 SH SOLE 0 0 52035 INTUIT SOFTWARE COM 461202103 2305 5170 SH SOLE 0 0 5170 ITW COM 452308109 9598 39426 SH SOLE 0 0 39426 JACOBS SOLUTIONS INC COM 46982l108 567 4825 SH SOLE 0 0 4825 JOHNSON & JOHNSON COM 478160104 2144 13835 SH SOLE 0 0 13835 KNIGHT-SWIFT TRANSN HLDGS INC COM 499049104 476 8405 SH SOLE 0 0 8405 LAUDER, ESTEE COM 518439104 8474 34384 SH SOLE 0 0 34384 MEDTRONIC COM G5960L103 516 6400 SH SOLE 0 0 6400 MICROSOFT COM 594918104 899 3117 SH SOLE 0 0 3117 MOODYS CORP COM 615369105 1126 3679 SH SOLE 0 0 3679 OMNICOM GROUP INC COM 681919106 4859 51510 SH SOLE 0 0 51510 ORACLE COM 68389X105 7233 77840 SH SOLE 0 0 77840 OREILLY AUTOMOTIVE COM 67103h107 20678 24356 SH SOLE 0 0 24356 PAYPAL COM 70450y103 1162 15300 SH SOLE 0 0 15300 PEPSICO INC COM 713448108 5159 28300 SH SOLE 0 0 28300 PFIZER INC COM 717081103 328 8035 SH SOLE 0 0 8035 PROCTER & GAMBLE COM 742718109 796 5351 SH SOLE 0 0 5351 SCOTTS MIRACLE-GRO CO CL A COM 810186106 826 11850 SH SOLE 0 0 11850 STARBUCKS COM 855244109 7286 69970 SH SOLE 0 0 69970 STATE STREET COM 857477103 1665 22001 SH SOLE 0 0 22001 STRYKER COM 863667101 12481 43720 SH SOLE 0 0 43720 SYSCO CORP COM 871829107 1202 15560 SH SOLE 0 0 15560 THERMO FISHER SCIENTIFIC COM 883556102 4433 7691 SH SOLE 0 0 7691 TRACTOR SUPPLY COM 892356106 564 2400 SH SOLE 0 0 2400 WALGREENS BOOTS ALLIANCE INC COM 931427108 1672 48350 SH SOLE 0 0 48350 WESTERN UNION COM 959802109 414 37112 SH SOLE 0 0 37112 WEX COM 96208t104 4985 27109 SH SOLE 0 0 27109 SPDR S&P 400 ETF ETF 78467y107 566 1235 SH SOLE 0 0 1235 SPDR S&P 500 ETF ETF 78462f103 896 2189 SH SOLE 0 0 2189 VANGUARD FTSE EMERGING MARKETS ETF 922042858 783 19380 SH SOLE 0 0 19380 ISHARES MSCI EAFE ETF ETF 464287465 1097 15340 SH SOLE 0 0 15340 RITCHIE BROS. COM 767744105 3211 57040 SH SOLE 0 0 57040