0000905729-22-000219.txt : 20221109 0000905729-22-000219.hdr.sgml : 20221109 20221109134539 ACCESSION NUMBER: 0000905729-22-000219 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20220930 FILED AS OF DATE: 20221109 DATE AS OF CHANGE: 20221109 EFFECTIVENESS DATE: 20221109 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Long Road Investment Counsel, LLC CENTRAL INDEX KEY: 0001620081 IRS NUMBER: 465296913 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-16587 FILM NUMBER: 221371690 BUSINESS ADDRESS: STREET 1: 107 WEST MICHIGAN AVENUE STREET 2: SUITE 804 CITY: KALAMAZOO STATE: MI ZIP: 49007-3946 BUSINESS PHONE: 269-488-8001 MAIL ADDRESS: STREET 1: 107 WEST MICHIGAN AVENUE STREET 2: SUITE 804 CITY: KALAMAZOO STATE: MI ZIP: 49007-3946 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001620081 XXXXXXXX 09-30-2022 09-30-2022 false Long Road Investment Counsel, LLC

107 West Michigan Avenue Suite 804 Kalamazoo MI 49007-3946

13F HOLDINGS REPORT 028-16587 N Charles D. Wattles 269-488-8001 /s/ Charles D. Wattles Kalamazoo MI 11-03-2022 0 67 182523 INFORMATION TABLE 2 infotable.xml ABBOTT LABS COM 002824100 1284 13270 SH SOLE 0 0 13270 ABBVIE INC COM 00287Y109 950 7075 SH SOLE 0 0 7075 ACCENTURE COM G1151C101 4914 19100 SH SOLE 0 0 19100 ADOBE COM 00724f101 661 2400 SH SOLE 0 0 2400 ADP COM 053015103 12516 55334 SH SOLE 0 0 55334 AFFILIATED MANAGERS GROUP COM 008252108 1683 15045 SH SOLE 0 0 15045 AFLAC COM 001055102 2686 47800 SH SOLE 0 0 47800 AIR PROD & CHEMICAL COM 009158106 3601 15475 SH SOLE 0 0 15475 ALPHABET CL C COM 02079k107 4940 51380 SH SOLE 0 0 51380 ALPHABET CLA COM 02079k305 4901 51240 SH SOLE 0 0 51240 AMGEN COM 031162100 496 2200 SH SOLE 0 0 2200 APPLE COM 037833100 4803 34751 SH SOLE 0 0 34751 BECTON DICKINSON COM 075887109 3788 16999 SH SOLE 0 0 16999 BERKSHIRE HATHAWAY CL A COM 084670108 813 2 SH SOLE 0 0 2 BORGWARNER COM 099724106 1508 48030 SH SOLE 0 0 48030 BROADRIDGE COM 11133T103 2591 17950 SH SOLE 0 0 17950 CARMAX COM 143130102 5216 79000 SH SOLE 0 0 79000 CHEESECAKE FACTORY INC COM 163072101 1290 44050 SH SOLE 0 0 44050 CINTAS CORP COM 172908105 1339 3450 SH SOLE 0 0 3450 COSTCO COM 22160k105 349 738 SH SOLE 0 0 738 DARDEN COM 237194105 227 1800 SH SOLE 0 0 1800 DORMAN COM 258278100 2345 28550 SH SOLE 0 0 28550 ECOLAB COM 278865100 243 1680 SH SOLE 0 0 1680 EQUIFAX INC COM 294429105 1023 5966 SH SOLE 0 0 5966 EXPEDITORS COM 302130109 3356 38000 SH SOLE 0 0 38000 EXXON MOBIL CORP COM 30231G102 888 10175 SH SOLE 0 0 10175 FASTENAL COM 311900104 6066 131745 SH SOLE 0 0 131745 FIDELITY NATL INFORMATION SVCS COM 31620m106 3135 41489 SH SOLE 0 0 41489 GE COM 369604301 881 14230 SH SOLE 0 0 14230 GENTEX COM 371901109 818 34300 SH SOLE 0 0 34300 GILEAD SCIENCES INC COM 375558103 1579 25600 SH SOLE 0 0 25600 IDEXX COM 45168d104 3551 10900 SH SOLE 0 0 10900 ILLINOIS TOOL WORKS INC COM 452308109 7429 41126 SH SOLE 0 0 41126 INTERCONTINENTAL EXCHANGE COM 45866f104 4801 53135 SH SOLE 0 0 53135 INTUIT SOFTWARE COM 461202103 2002 5170 SH SOLE 0 0 5170 JACOBS SOLUTIONS COM 46982l108 523 4825 SH SOLE 0 0 4825 JOHNSON & JOHNSON COM COM 478160104 2472 15135 SH SOLE 0 0 15135 KNIGHT-SWIFT TRANSN COM 499049104 519 10605 SH SOLE 0 0 10605 LAUDER ESTEE COS INC COM 518439104 7467 34584 SH SOLE 0 0 34584 LOWES COM 548661107 385 2050 SH SOLE 0 0 2050 MEDTRONIC COM G5960L103 517 6400 SH SOLE 0 0 6400 MICROSOFT COM 594918104 726 3117 SH SOLE 0 0 3117 MOODYS CORP COM 615369105 900 3700 SH SOLE 0 0 3700 NORTON LIFELOCK COM 668771108 1539 76425 SH SOLE 0 0 76425 OMNICOM COM 681919106 3298 52280 SH SOLE 0 0 52280 ORACLE COM 68389x105 4809 78740 SH SOLE 0 0 78740 OREILLY AUTOMOTIVE COM 67103h107 18164 25825 SH SOLE 0 0 25825 PAYPAL COM 70450y103 1317 15300 SH SOLE 0 0 15300 PEPSICO COM 713448108 4800 29400 SH SOLE 0 0 29400 PFIZER COM 717081103 745 17035 SH SOLE 0 0 17035 PHILIP MORRIS INTL COM 718172109 282 3400 SH SOLE 0 0 3400 PROCTER & GAMBLE COM 742718109 890 7051 SH SOLE 0 0 7051 SCOTTS MIRACLE-GRO COM 810186106 507 11850 SH SOLE 0 0 11850 STARBUCKS COM 855244109 5913 70170 SH SOLE 0 0 70170 STATE STREET COM 857477103 1338 22001 SH SOLE 0 0 22001 STRYKER COM 863667101 9078 44820 SH SOLE 0 0 44820 SYSCO CORP COM 871829107 1256 17760 SH SOLE 0 0 17760 THERMO FISHER SCIENTIFIC COM 883556102 3977 7841 SH SOLE 0 0 7841 TRACTOR SUPPLY COM 892356106 446 2400 SH SOLE 0 0 2400 WALGREENS BOOTS ALLIANCE INC COM 931427108 1518 48350 SH SOLE 0 0 48350 WESTERN UNION COM 959802109 501 37112 SH SOLE 0 0 37112 WEX COM 96208t104 3441 27109 SH SOLE 0 0 27109 SPDR S&P 400 ETF ETF 78467y107 516 1285 SH SOLE 0 0 1285 SPDR S&P 500 ETF ETF 78462f103 782 2189 SH SOLE 0 0 2189 VANGUARD FTSE EMERGING MARKETS ETF 922042858 707 19380 SH SOLE 0 0 19380 ISHARES MSCI EAFE ETF ETF 464287465 859 15340 SH SOLE 0 0 15340 RITCHIE BROS COM 767744105 3658 58540 SH SOLE 0 0 58540