0000905729-20-000185.txt : 20200810
0000905729-20-000185.hdr.sgml : 20200810
20200810102557
ACCESSION NUMBER: 0000905729-20-000185
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20200630
FILED AS OF DATE: 20200810
DATE AS OF CHANGE: 20200810
EFFECTIVENESS DATE: 20200810
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Long Road Investment Counsel, LLC
CENTRAL INDEX KEY: 0001620081
IRS NUMBER: 465296913
STATE OF INCORPORATION: MI
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-16587
FILM NUMBER: 201087706
BUSINESS ADDRESS:
STREET 1: 107 WEST MICHIGAN AVENUE
STREET 2: SUITE 804
CITY: KALAMAZOO
STATE: MI
ZIP: 49007-3946
BUSINESS PHONE: 269-488-8001
MAIL ADDRESS:
STREET 1: 107 WEST MICHIGAN AVENUE
STREET 2: SUITE 804
CITY: KALAMAZOO
STATE: MI
ZIP: 49007-3946
13F-HR
1
primary_doc.xml
13F-HR
LIVE
false
false
false
0001620081
XXXXXXXX
06-30-2020
06-30-2020
false
Long Road Investment Counsel, LLC
107 West Michigan Avenue
Suite 804
Kalamazoo
MI
49007-3946
13F HOLDINGS REPORT
028-16587
N
Charles D. Wattles
Member
269-488-8001
/s/ Charles D. Wattles
Kalamazoo
MI
08-07-2020
0
66
169565
INFORMATION TABLE
2
infotable.xml
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ACCENTURE PLC
COM
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ADOBE
COM
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ADP
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AFFILIATED MANAGERS GROUP
COM
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COM
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ALPHABET CLA
COM
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APPLE
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BECTON DICKINSON & CO
COM
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BERKSHIRE HATHAWAY CL A
COM
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BORGWARNER INC
COM
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BROADRIDGE
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CARMAX
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CDK GLOBAL
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CHEESECAKE FACTORY
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CINTAS
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COSTCO
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DORMAN
COM
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ECOLAB INC
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EQUIFAX INC
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ESTEE LAUDER
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EXPEDITORS INTERNATIONALOF WAS
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EXXON MOBIL CORP
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FASTENAL
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FIDELITY NATL INFORMATION SERV
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GENERAL ELECTRIC
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GILEAD SCIENCES INC
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IDEXX
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ILLINOIS TOOL WORKS
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INTERCONTINENTAL EXCHANGE
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INTUIT INC
COM
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JACOBS ENGINEERING
COM
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JOHNSON & JOHNSON COM
COM
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KNIGHT-SWIFT TRANSN HLDGS INC
COM
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LOWES
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MEDTRONIC
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MICROSOFT CORP
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MOODYS CORP
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NORTON LIFELOCK
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OMNICOM GROUP INC
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ORACLE CORP
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OREILLY AUTO
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PAYPAL
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PEPSICO INC
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PFIZER INC
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PHILIP MORRIS INTL
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PROCTER & GAMBLE
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STARBUCKS
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STATE STREET CORP
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STRYKER CORP
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SUNCOR ENERGY INC
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SYSCO
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THE SCOTTS MIRACLE-GRO COMPANY
COM
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THERMO FISHER SCIENTIFIC
COM
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TRACTOR SUPPLY CO
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WALGREENS BOOTS ALLIANCEINC
COM
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WESTERN UNION CO
COM
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WEX INC
COM
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RITCHIE BROS AUCTIONEERS
COM
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SPDR S&P MIDCAP 400 ETF
ETF
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SPDR S&P500 ETF
ETF
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ISHARES MSCI EAFE ETF
ETF
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