0000905729-15-000316.txt : 20151110 0000905729-15-000316.hdr.sgml : 20151110 20151109100925 ACCESSION NUMBER: 0000905729-15-000316 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20150930 FILED AS OF DATE: 20151109 DATE AS OF CHANGE: 20151109 EFFECTIVENESS DATE: 20151109 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Long Road Investment Counsel, LLC CENTRAL INDEX KEY: 0001620081 IRS NUMBER: 465296913 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-16587 FILM NUMBER: 151214404 BUSINESS ADDRESS: STREET 1: 2723 SOUTH STATE ST. STREET 2: SUITE 150 CITY: ANN ARBOR STATE: MI ZIP: 48104 BUSINESS PHONE: 734-794-4764 MAIL ADDRESS: STREET 1: 2723 SOUTH STATE ST. STREET 2: SUITE 150 CITY: ANN ARBOR STATE: MI ZIP: 48104 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001620081 XXXXXXXX 09-30-2015 09-30-2015 false Long Road Investment Counsel, LLC

2723 South State St. Suite 150 Ann Arbor MI 48104

13F HOLDINGS REPORT 028-16587 N Charles D. Wattles 734-794-4701 /s/ Charles D. Wattles Ann Arbor MI 11-06-2015 0 69 117253 INFORMATION TABLE 2 infotable.xml ABBOTT LABORATORIES COM 002824100 589 14644 SH SOLE 0 0 14644 ABBVIE INC COM 00287Y109 707 12994 SH SOLE 0 0 12994 ACCENTURE CL A COM G1151C101 2061 20970 SH SOLE 0 0 20970 ADOBE SYSTEMS COM 00724F101 650 7900 SH SOLE 0 0 7900 AFFILIATED MANAGERS GROUP INC COM 008252108 2562 14985 SH SOLE 0 0 14985 AFLAC INC COM 001055102 1587 27300 SH SOLE 0 0 27300 AIR PRODUCTS & CHEMICALS INC COM 009158106 1615 12660 SH SOLE 0 0 12660 APPLE INC COM 037833100 758 6869 SH SOLE 0 0 6869 AT&T INC COM 00206R102 1323 40609 SH SOLE 0 0 40609 AUTOMATIC DATA PROCESSING COM 053015103 4701 58500 SH SOLE 0 0 58500 BECTON DICKINSON & CO COM 075887109 2393 18041 SH SOLE 0 0 18041 BERKSHIRE HATHAWAY CL A COM 084670108 390 2 SH SOLE 0 0 2 BERKSHIRE HATHAWAY Cl B COM 084670207 339 2600 SH SOLE 0 0 2600 BORG WARNER AUTOMOTIVE INC COM 099724106 1207 29030 SH SOLE 0 0 29030 CARMAX INC COM 143130102 5416 91300 SH SOLE 0 0 91300 CDK GLOBAL INC COM 12508E101 931 19489 SH SOLE 0 0 19489 CHEESECAKE FACTORY INC COM 163072101 1884 34918 SH SOLE 0 0 34918 CINTAS CORP COM 172908105 296 3450 SH SOLE 0 0 3450 CORE LABS COM N22717107 799 8010 SH SOLE 0 0 8010 DISNEY WALT CO COM 254687106 335 3275 SH SOLE 0 0 3275 DORMAN PRODUCTS INC COM 258278100 1440 28300 SH SOLE 0 0 28300 ECOLAB INC COM 278865100 212 1930 SH SOLE 0 0 1930 EQUIFAX INC COM 294429105 680 7000 SH SOLE 0 0 7000 ESTEE LAUDER COMPANIES INC CL COM 518439104 5220 64700 SH SOLE 0 0 64700 EXPEDITORS INTL WASH INC COM 302130109 1957 41600 SH SOLE 0 0 41600 EXXON MOBIL CORP COM 30231g102 834 11216 SH SOLE 0 0 11216 FASTENAL CO COM 311900104 2743 74920 SH SOLE 0 0 74920 FLOWERS FOODS INC COM 343498101 240 9690 SH SOLE 0 0 9690 GAMESTOP CORP CLASS A COM 36467W109 884 21448 SH SOLE 0 0 21448 GENERAL ELECTRIC COMPANY COM COM 369604103 3165 125509 SH SOLE 0 0 125509 GENTEX CORP COM 371901109 288 18600 SH SOLE 0 0 18600 GILEAD SCIENCES INC COM 375558103 2784 28350 SH SOLE 0 0 28350 GOOGLE INC CL A COM 38259P508 1659 2599 SH SOLE 0 0 2599 GOOGLE INC-CL C COM 38259P706 1582 2600 SH SOLE 0 0 2600 HCC INSURANCE HOLDINGS INC COM 404132102 465 6000 SH SOLE 0 0 6000 ILLINOIS TOOL WORKS INC COM 452308109 4193 50941 SH SOLE 0 0 50941 INTERCONTINENTAL EXCHANGE INC COM 45866F104 2532 10775 SH SOLE 0 0 10775 INTUIT INC COM 461202103 985 11100 SH SOLE 0 0 11100 JOHNSON & JOHNSON COM 478160104 1262 13519 SH SOLE 0 0 13519 JPMORGAN CHASE & CO COM 46625h100 295 4832 SH SOLE 0 0 4832 MEDTRONIC PLC COM G5960L103 428 6400 SH SOLE 0 0 6400 MOODYS CORP COM 615369105 363 3700 SH SOLE 0 0 3700 MYLAN N V SHS EURO COM N59465109 1496 37150 SH SOLE 0 0 37150 O REILLY AUTOMOTIVE INC COM 67103H107 12525 50100 SH SOLE 0 0 50100 OMNICOM GROUP INC COM 681919106 2457 37280 SH SOLE 0 0 37280 ORACLE CORPORATION COM 68389X105 3232 89488 SH SOLE 0 0 89488 PATTERSON COMPANIES INC COM 703395103 1282 29650 SH SOLE 0 0 29650 PEPSICO INC COM 713448108 2829 30000 SH SOLE 0 0 30000 PFIZER INC COM 717081103 213 6788 SH SOLE 0 0 6788 PROCTER & GAMBLE CO COM 742718109 505 7020 SH SOLE 0 0 7020 STAPLES INC COM 855030102 150 12788 SH SOLE 0 0 12788 STARBUCKS CORP COM 855244109 6057 106570 SH SOLE 0 0 106570 STATE STREET CORP COM 857477103 1593 23706 SH SOLE 0 0 23706 STRYKER CORP COM 863667101 4436 47138 SH SOLE 0 0 47138 SUNCOR ENERGY COM 867224107 605 22660 SH SOLE 0 0 22660 SYMANTEC CORPORATION COM 871503108 1515 77825 SH SOLE 0 0 77825 SYSCO CORP COM 871829107 662 17000 SH SOLE 0 0 17000 THE SCOTTS MIRACLE-GRO COMPANY COM 810186106 687 11300 SH SOLE 0 0 11300 THERMO FISHER SCIENTIFIC INC COM 883556102 1713 14010 SH SOLE 0 0 14010 TRACTOR SUPPLY CO COM 892356106 202 2400 SH SOLE 0 0 2400 VANTIV CLASS A COM 92210H105 889 19800 SH SOLE 0 0 19800 WALGREEN BOOTS ALLIANCE INC CO COM 931427108 4516 54350 SH SOLE 0 0 54350 WESTERN UNION CO COM 959802109 811 44171 SH SOLE 0 0 44171 RITCHIE BROS AUCTIONEERS INC COM 767744105 1481 57240 SH SOLE 0 0 57240 INDIA FD INC ETF 454089103 266 10902 SH SOLE 0 0 10902 ISHARES MSCI EAFE ETF ETF 464287465 911 15890 SH SOLE 0 0 15890 SPDR S&P 500 ETF TRUST ETF 78462F103 348 1816 SH SOLE 0 0 1816 STANDARD & POORS MIDCAP 400 SP ETF 78467Y107 313 1258 SH SOLE 0 0 1258 VANGUARD FTSE EMERGING MARKETS ETF 922042858 800 24189 SH SOLE 0 0 24189