XML 115 R32.htm IDEA: XBRL DOCUMENT v3.19.3.a.u2
Segment Information and Revenue
12 Months Ended
Dec. 31, 2019
Segment Reporting [Abstract]  
Segment Information and Revenue Segment Information and Revenue
Beginning January 1, 2019, we have three operating and reportable segments, which have been identified based on the way in which our chief operating decision-maker manages our business, makes operating decisions and evaluates operating performance. The chief executive officer acts as the chief operating decision-maker and reviews financial and operational information for the Homes, Internet, Media & Technology (“IMT”) and Mortgages segments.
The Homes segment includes the financial results from Zillow Group’s purchase and sale of homes directly. The IMT segment includes the financial results for the Premier Agent, Rentals and new construction marketplaces, dotloop, and display, as well as revenue from the sale of various other marketing and business products and services to real estate professionals. The Mortgages segment includes financial results for advertising sold to mortgage lenders and other mortgage professionals, mortgage originations through Zillow Home Loans and the sale of mortgages on the secondary market, as well as Mortech mortgage software solutions.
Revenue and costs are directly attributed to our segments when possible. However, due to the integrated structure of our business, certain costs incurred by one segment may benefit the other segments. These costs primarily include headcount-related expenses, general and administrative expenses including executive, finance, accounting, legal, human resources, recruiting, and facilities costs, product development and data acquisition costs and marketing and advertising costs. These costs are allocated to each segment based on the estimated benefit each segment receives from such expenditures.
The chief executive officer reviews information about our revenue categories as well as statement of operations data inclusive of loss before income taxes by segment. This information is included in the following tables for the periods presented (in thousands):
 Year Ended December 31, 2019Year Ended December 31, 2018Year Ended December 31, 2017
HomesIMTMortgagesHomesIMTMortgagesHomesIMTMortgages
Revenue:
Homes$1,365,250  $—  $—  $52,365  $—  $—  $—  $—  $—  
Premier Agent—  923,876  —  —  898,332  —  —  761,594  —  
Rentals—  164,173  —  —  134,587  —  —  102,544  —  
Other—  188,847  —  —  168,224  —  —  132,065  —  
Mortgages—  —  100,691  —  —  80,046  —  —  80,591  
Total revenue1,365,250  1,276,896  100,691  52,365  1,201,143  80,046  —  996,203  80,591  
Costs and expenses:
Cost of revenue1,315,345  98,522  18,154  49,392  96,693  7,505  —  80,310  4,893  
Sales and marketing171,634  488,909  53,585  17,134  502,785  32,702  —  415,739  32,462  
Technology and development78,994  365,769  32,584  21,351  363,712  25,755  —  297,007  22,978  
General and administrative81,407  243,636  41,133  22,002  220,564  19,587  —  192,581  18,235  
Impairment costs—  —  —  —  75,000  4,000  —  161,850  12,150  
Acquisition-related costs—  —  —  —  27  2,305  —  463  —  
Integration costs—  —  650  —  —  2,015  —  —  —  
Total costs and expenses1,647,380  1,196,836  146,106  109,879  1,258,781  93,869  —  1,147,950  90,718  
Income (loss) from operations(282,130) 80,060  (45,415) (57,514) (57,638) (13,823) —  (151,747) (10,127) 
Segment other income—  —  1,409  —  —  244  —  —  —  
Segment interest expense (29,990) —  (956) (2,177) —  (132) —  —  —  
Income (loss) before income taxes (1)$(312,120) $80,060  $(44,962) $(59,691) $(57,638) $(13,711) $—  $(151,747) $(10,127) 
(1) The following table presents the reconciliation of total segment loss before income taxes to consolidated loss before income taxes for the periods presented (in thousands):
Year Ended December 31,
201920182017
Total segment loss before income taxes$(277,022) $(131,040) $(161,874) 
Corporate interest expense(70,846) (38,946) (27,517) 
Corporate other income38,249  19,026  5,385  
Consolidated loss before income taxes$(309,619) $(150,960) $(184,006) 
Certain corporate items are not directly attributable to any of our segments, including interest income earned on our short-term investments included in Other income and interest costs on our convertible senior notes included in Interest expense.