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Segment and Geographic Information
12 Months Ended
Dec. 31, 2018
Segment Reporting [Abstract]  
Segment and Geographic Information
Segment and Geographic Information
Operating segments are defined as components of an enterprise for which separate financial information is available that is evaluated on a regular basis by the Chief Operating Decision Maker ("CODM") in deciding how to allocate resources to an individual segment and in assessing performance. The Company’s CODM is its Chief Executive Officer. 
The Company's operating and reportable segments are U.S. and International. These segments reflect the way the CODM allocates resources and evaluates financial performance, which is based upon each segment's Adjusted EBITDA. Adjusted EBITDA is defined as loss before depreciation and amortization, equity-based compensation and related taxes, interest and other income and expense, provision for income taxes, and non-recurring items. These charges are excluded from evaluation of segment performance because it facilitates reportable segment performance comparisons on a period-to-period basis. The accounting policies of the segments are the same as those described in Note 2, Summary of Significant Accounting Policies.
The Company allocates certain operating expenses to the operating and reportable segments, including "Customer service and merchant fees" and "Selling, operations, technology, general and administrative" based on the usage and relative contribution provided to the segments. It excludes from the allocations certain operating expense lines, including "Depreciation and amortization, "Equity based compensation and related taxes," "Interest (expense) income, net," "Other (expense) income, net," and "Provision for income taxes." There are no revenue transactions between the Company's reportable segments.
U.S.
The U.S. segment primarily consists of amounts earned through product sales through the Company's five distinct sites in the U.S. and through websites operated by third parties in the U.S.
International
The International segment primarily consists of amounts earned through product sales through the Company's international sites.
Revenue from external customers for each group of similar products and services are not reported to the CODM. Separate identification of this information for purposes of segment disclosure is impractical, as it is not readily available and the cost to develop it would be excessive. No individual country outside of the U.S. provided greater than 10% of total revenue.
The following tables present Direct Retail and Other net revenues and Adjusted EBITDA attributable to the Company’s reportable segments for the periods presented (in thousands):
 
 
Year Ended December 31,
 
 
2018
 
2017
 
2016
U.S. Direct Retail
 
$
5,751,975

 
$
4,075,405

 
$
2,993,365

U.S. Other
 
61,095

 
77,652

 
117,132

U.S. segment net revenue
 
5,813,070

 
4,153,057

 
3,110,497

International Direct Retail
 
966,104

 
567,838

 
265,544

International Other
 

 

 
4,319

International segment net revenue
 
966,104

 
567,838

 
269,863

Total
 
$
6,779,174

 
$
4,720,895

 
$
3,380,360


 
 
Year Ended December 31,
 
 
2018
 
2017
 
2016
Adjusted EBITDA:
 
 

 
 

 
 
U.S.
 
$
(19,049
)
 
$
35,888

 
$
176

International
 
(195,937
)
 
(102,921
)
 
(88,868
)
Total reportable segments Adjusted EBITDA
 
(214,986
)
 
(67,033
)
 
(88,692
)
Less: reconciling items (1)
 
(289,094
)
 
(177,581
)
 
(105,683
)
Net loss
 
$
(504,080
)
 
$
(244,614
)
 
$
(194,375
)
(1)Adjustments are made to reconcile total reportable segments Adjusted EBITDA to consolidated net loss including the following (in thousands):
 
 
Year Ended December 31,
 
 
2018
 
2017
 
2016
Depreciation and amortization (1)
 
$
123,542

 
$
87,020

 
$
55,572

Equity based compensation and related taxes
 
136,415

 
72,626

 
51,953

Interest expense (income), net
 
28,560

 
9,433

 
(694
)
Other expense (income), net
 
204

 
(758
)
 
(1,756
)
Provision for income taxes
 
2,037

 
486

 
608

Other (1)
 
(1,664
)
 
8,774

 

Total reconciling items
 
$
289,094

 
$
177,581

 
$
105,683


(1) The Company recorded $9.6 million of one-time charges in the year ended December 31, 2017 in "Selling, operations, technology, general and administrative" in the consolidated statements of operations related to a warehouse the Company vacated in July 2017. Of the $9.6 million charges, $8.8 million was included in "Other" and related primarily to the excess of the Company's estimated future remaining lease commitments through 2023 over its expected sublease income over the same period, and $0.8 million was included in "Depreciation and amortization" related to accelerated depreciation of leasehold improvements in the warehouse. In the year ended December 31, 2018, the Company terminated the lease and recognized in "Other" a 1.7 million one-time gain related to the difference in the expected future net lease commitments and the actual costs incurred to terminate the lease. The gain was recognized in "Selling, operations, technology, general and administrative" in the consolidated statements of operations.



The following table presents the activity related to the Company’s net revenue from Direct Retail sales derived through the Company’s sites and Other sales derived through websites operated by third parties and fees from third-party advertising distribution providers (in thousands):
 
 
Year Ended December 31,
 
 
2018
 
2017
 
2016
Net revenue
 
 

 
 

 
 

Direct Retail
 
$
6,718,079

 
$
4,643,243

 
$
3,258,909

Other
 
61,095

 
77,652

 
121,451

Net revenue
 
$
6,779,174

 
$
4,720,895

 
$
3,380,360


The following table presents long-lived assets by segment (in thousands):
 
 
Year Ended December 31,
 
 
2018
 
2017
Geographic long-lived assets:
 
 

 
 

U.S.
 
$
577,615

 
$
353,414

International
 
29,362

 
7,727

Total
 
$
606,977

 
$
361,141