veri-10q_20190930.htm

Expected term (in years)

Expected volatility

Risk-free interest rate

1.5% - 2.5%

Expected dividend yield

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2) of the Exchange Act. Yes ☐ No ☒

As of October 31, 2019, 24,608,799 shares of the registrant’s common stock were outstanding.

This Quarterly Report on Form 10-Q contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”) and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), and we intend that such forward-looking statements be subject to the safe harbors created thereby. For this purpose, any statements made in this Quarterly Report on Form 10-Q that are not historical or current facts may be deemed to be forward-looking statements. Without limiting the generality of the foregoing, words such as “anticipates,” “believes,” “seeks,” “estimates,” “expects,” “intends,” “continue,” “can,” “may,” “plans,” “potential,” “projects,” “should,” “could,” “will,” “would” or similar expressions and the negatives of those expressions are intended to identify forward-looking statements. Such statements include, but are not limited to, any statements that refer to projections of our future financial condition and results of operations, capital needs and financing plans, competitive position, industry environment, potential growth and market opportunities, acquisition plans and strategies, compensation plans, governance structure and policies and/or the price of our common stock.

The forward-looking statements included herein represent our management’s current expectations and assumptions based on information available as of the date of this report. These statements involve numerous known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Factors that may cause or contribute to such differences include, but are not limited to, those discussed in more detail in Item 2 (Management’s Discussion and Analysis of Financial Condition and Results of Operations) of Part I of this Quarterly Report on Form 10-Q, and in Item 1 (Business) and Item 1A (Risk Factors) of Part I of our Annual Report on Form 10-K for the year ended December 31, 2018. Readers should carefully review these risks, as well as the additional risks described in other documents we file from time to time with the Securities and Exchange Commission. In light of the significant risks and uncertainties inherent in the forward-looking information included herein, the inclusion of such information should not be regarded as a representation by us or any other person that such results will be achieved, and readers are cautioned not to place undue reliance on such forward-looking information, which speak only as of the date of this report.

Moreover, we operate in an evolving environment. New risks and uncertainties emerge from time to time and it is not possible for our management to predict all risks and uncertainties, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual future results to be materially different from those expressed or implied by any forward-looking statements.

Except as required by law, we assume no obligation to update any forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. We qualify all of our forward-looking statements by these cautionary statements.

	As of
	September 30,			December 31,
	2019			2018
ASSETS
Cash and cash equivalents	$	49,188		$	37,539
Marketable securities		-			13,565
Accounts receivable, net of allowance for doubtful accounts of $42 and $40, respectively		28,932			29,142
Expenditures billable to clients		6,167			2,695
Prepaid expenses and other current assets		4,752			3,579
Total current assets		89,039			86,520
Long-term restricted cash		1,156			1,237
Property, equipment and improvements, net		3,464			4,008
Intangible assets, net		17,474			20,480
Goodwill		7,241			5,509
Total assets	$	118,374		$	117,754
LIABILITIES AND STOCKHOLDERS' EQUITY
Accounts payable	$	23,432		$	28,714
Accrued media payments		10,605			7,416
Client advances		24,696			9,639
Accrued compensation		2,330			6,570
Other accrued liabilities		5,096			3,746
Total current liabilities		66,159			56,085
Other liabilities		1,417			1,386
Total liabilities		67,576			57,471
Commitments and contingencies (Note 8)
Stockholders' equity
Common stock, par value $0.001 per share; 75,000,000 shares authorized; 23,235,199 and 19,335,220 shares issued and outstanding at September 30, 2019 and December 31, 2018, respectively		23			19
Additional paid-in capital		268,339			230,674
Accumulated deficit		(217,605	)		(170,411	)
Accumulated other comprehensive income		41			1
Total stockholders' equity		50,798			60,283
Total liabilities and stockholders' equity	$	118,374		$	117,754

The accompanying notes are an integral part of these condensed consolidated financial statements.

	Three Months Ended						Nine Months Ended
	September 30,						September 30,
	2019			2018			2019			2018
Net revenues	$	12,805		$	7,545		$	37,200		$	16,101
Cost of revenues		4,757			1,570			13,191			2,953
Gross profit		8,048			5,975			24,009			13,148
Operating expenses:
Sales and marketing		6,609			4,586			19,190			15,476
Research and development		5,730			5,218			19,019			14,892
General and administrative		11,905			12,436			35,239			26,727
Total operating expenses		24,244			22,240			73,448			57,095
Loss from operations		(16,196	)		(16,265	)		(49,439	)		(43,947	)
Other income, net		184			329			446			645
Loss before provision (benefit) for income taxes		(16,012	)		(15,936	)		(48,993	)		(43,302	)
Provision (benefit) for income taxes		(1,815	)		5			(1,799	)		17
Net loss	$	(14,197	)	$	(15,941	)	$	(47,194	)	$	(43,319	)
Net loss per share:
Basic and diluted	$	(0.64	)	$	(0.86	)	$	(2.26	)	$	(2.55	)
Weighted average shares outstanding:
Basic and diluted		22,345,122			18,611,829			20,882,293			17,007,850
Comprehensive loss:
Net loss		(14,197	)		(15,941	)		(47,194	)		(43,319	)
Unrealized gain on marketable securities, net of income taxes		-			56			48			54
Foreign currency translation adjustments, net of income taxes		(24	)		4			-			24
Total comprehensive loss	$	(14,221	)	$	(15,881	)	$	(47,146	)	$	(43,241	)

The accompanying notes are an integral part of these condensed consolidated financial statements.

	Three Months Ended September 30, 2019
										Accumulated
					Additional					Other
	Common Stock				Paid-in		Accumulated			Comprehensive
	Shares		Amount		Capital		Deficit			Loss			Total
Balance as of June 30, 2019		21,918,406	$	22	$	257,813	$	(203,408	)	$	72		$	54,499
Common stock offerings, net		1,103,937		1		5,315		—			—			5,316
Common stock issued under employee stock plans, net		83,304		—		308		—			—			308
Machine Box holdback consideration		—		—		140		—			—			140
Common stock issued for acquisitions		129,552		—		27		—			—			27
Stock-based compensation expense		—		—		4,736		—			—			4,736
Net loss		—		—		—		(14,197	)		—			(14,197	)
Other		—		—		—		—			(31	)		(31	)
Balance as of September 30, 2019		23,235,199	$	23	$	268,339	$	(217,605	)	$	41		$	50,798

	Nine Months Ended September 30, 2019
										Accumulated
					Additional					Other
	Common Stock				Paid-in		Accumulated			Comprehensive
	Shares		Amount		Capital		Deficit			Loss		Total
Balance as of December 31, 2018		19,335,220	$	19	$	230,674	$	(170,411	)	$	1	$	60,283
Common stock offerings, net		2,772,600		3		17,528		—			—		17,531
Common stock issued under employee stock plans, net		230,979		—		722		—			—		722
Machine Box holdback consideration		—		—		760		—			—		760
Common stock issued for acquisitions		896,400		1		3,861		—			—		3,862
Stock-based compensation expense		—		—		14,794		—			—		14,794
Net loss		—		—		—		(47,194	)		—		(47,194	)
Other		—		—		—		—			40		40
Balance as of September 30, 2019		23,235,199	$	23	$	268,339	$	(217,605	)	$	41	$	50,798

The accompanying notes are an integral part of these condensed consolidated financial statements.

	Three Months Ended September 30, 2018
										Accumulated
					Additional					Other
	Common Stock				Paid-in		Accumulated			Comprehensive
	Shares		Amount		Capital		Deficit			Loss			Total
Balance as of June 30, 2018		18,317,434	$	18	$	209,308	$	(136,685	)	$	(117	)	$	72,524
Common stock offerings, net		—		—		246		—			—			246
Common stock issued under employee stock plans, net		69,277		—		645		—			—			645
Common stock issued for acquisitions		941,548		1		11,854		—			—			11,855
Stock-based compensation expense		—		—		4,838		—			—			4,838
Net loss		—		—		—		(15,941	)		—			(15,941	)
Other		—		—		—		—			60			60
Balance as of September 30, 2018		19,328,259	$	19	$	226,891	$	(152,626	)	$	(57	)	$	74,227


	Nine Months Ended September 30, 2018
										Accumulated
					Additional					Other
	Common Stock				Paid-in		Accumulated			Comprehensive
	Shares		Amount		Capital		Deficit			Loss			Total
Balance as of December 31, 2017		16,158,883	$	16	$	170,728	$	(109,307	)	$	(135	)	$	61,302
Common stock offerings, net		1,955,000		2		32,780		—			—			32,782
Common stock issued under employee stock plans, net		272,828		—		1,566		—			—			1,566
Common stock issued for acquisitions		941,548		1		11,854		—			—			11,855
Stock-based compensation expense		—		—		9,963		—			—			9,963
Net loss		—		—		—		(43,319	)					(43,319	)
Other		—		—		—		—			78			78
Balance as of September 30, 2018		19,328,259	$	19	$	226,891	$	(152,626	)	$	(57	)	$	74,227

The accompanying notes are an integral part of these condensed consolidated financial statements.

	Nine Months Ended
	September 30,
	2019			2018
Cash flows from operating activities:
Net loss	$	(47,194	)	$	(43,319	)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization		4,337			1,383
Deferred income taxes, net		(1,821	)		—
Costs of warrants issued		—			207
Change in fair value of warrant liability		(7	)		(93	)
Provision for doubtful accounts		54			25
Stock-based compensation expense		16,049			9,963
Other		(19	)		—
Changes in assets and liabilities:
Accounts receivable		156			(8,327	)
Expenditures billable to clients		(3,472	)		(4,120	)
Prepaid expenses and other current assets		(953	)		(422	)
Accounts payable		(5,282	)		6,040
Accrued media payments		3,189			8,126
Client advances		15,057			5,004
Other accrued liabilities		1,447			(271	)
Other liabilities		31			837
Net cash used in operating activities		(18,428	)		(24,967	)
Cash flows from investing activities:
Proceeds from sales of marketable securities		13,614			21,000
Capital expenditures		(282	)		(3,543	)
Intangible assets acquired		(477	)		(629	)
Acquisition of businesses, net of cash acquired		(883	)		(9,627	)
Net cash provided by investing activities		11,972			7,201
Cash flows from financing activities:
Proceeds from common stock offerings, net		17,302			32,782
Proceeds from exercise of stock options		120			—
Proceeds from issuances of stock under employee stock plans		602			1,566
Net cash provided by financing activities		18,024			34,348
Net increase in cash, cash equivalents and restricted cash		11,568			16,582
Cash, cash equivalents and restricted cash, beginning of period		38,776			29,545
Cash, cash equivalents and restricted cash, end of period	$	50,344		$	46,127

The accompanying notes are an integral part of these condensed consolidated financial statements.

Veritone, Inc., a Delaware corporation (“Veritone”) (together with its wholly owned subsidiaries, collectively, the “Company”), is a provider of artificial intelligence (“AI”) based computing solutions. The Company has developed aiWARE^TM, a proprietary AI operating system that integrates and orchestrates an open ecosystem of top performing cognitive engines, together with a suite of powerful applications, to reveal valuable multivariate insights from vast amounts of unstructured and structured data and conduct cognitive workflows based on these insights. The Company’s aiWARE platform incorporates proprietary technology to integrate and intelligently orchestrate a wide variety of cognitive engine capabilities to mimic human cognitive functions such as perception, prediction and problem solving in order to quickly, efficiently and cost effectively transform unstructured data into structured data. It stores the results in a time-correlated database, creating a rich, online, searchable index of the unstructured and structured data that users can use and analyze in near real-time through the platform’s suite of general and industry-specific applications to drive business processes and insights. aiWARE is based on an open architecture that enables new cognitive engines and applications to be added quickly and efficiently, resulting in a future proof, scalable and evolving solution that can be easily leveraged for a broad range of industries that capture or use audio, video and other unstructured data including, without limitation, the media and entertainment, legal and compliance, and government vertical markets.

In August 2018, the Company acquired Wazee Digital, Inc. (“Wazee Digital”), a provider of cloud-native digital content management and content licensing services, as discussed in more detail in Note 3. The Wazee Digital offerings serve customers primarily in the media and entertainment market. The Company has integrated its aiWARE platform with these offerings, providing these customers with unique capabilities to enrich and drive expanded revenue opportunities from their content.

In addition, the Company operates a full-service advertising agency. The Company’s expertise in media buying, planning and creative development, coupled with its proprietary technology platform, enables the Company to analyze the effectiveness of advertising in a way that is simple, scalable and trackable. In August 2018, the Company acquired S Media Limited, doing business as Performance Bridge Media (“Performance Bridge”), a podcast advertising agency, as discussed in more detail in Note 3. The Performance Bridge offerings have enhanced the Company’s advertising offerings to include more comprehensive podcast solutions.

The accompanying condensed consolidated financial statements have been prepared in accordance with generally accepted accounting principles in the United States of America (“GAAP”) for interim financial statements and the rules and regulations of the Securities and Exchange Commission (the “SEC”). Accordingly, they do not contain all information and footnotes required by GAAP for annual financial statements. Such unaudited condensed consolidated financial statements and accompanying notes are the representations of the Company’s management, who is responsible for their integrity and objectivity. The information included in this Form 10-Q should be read in conjunction with the information included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2018, filed with the SEC on March 18, 2019. Interim results for the three and nine months ended September 30, 2019 are not necessarily indicative of the results the Company will have for the full year ending December 31, 2019.

The accompanying condensed consolidated financial statements have been prepared on the same basis as the annual financial statements and, in the opinion of management, reflect all adjustments, which are normal and recurring, necessary to fairly state its financial position, results of operations and cash flows. All significant intercompany transactions have been eliminated in consolidation. The financial data and the other information disclosed in these notes to the condensed consolidated financial statements reflected in the three month period presented are unaudited. The December 31, 2018 balance sheet included herein was derived from the audited financial statements but does not include all disclosures or notes required by GAAP for complete financial statements.

During 2018 and 2017, the Company generated negative cash flows from operations of $42,227 and $31,911, respectively, and incurred net losses of $61,104 and $59,601, respectively. In the nine months ended September 30, 2019, the Company generated negative cash flow from operations of $18,428 and incurred a net loss of $47,194. Also, the Company had an accumulated deficit of $217,605 as of September 30, 2019. Historically, the Company has satisfied its capital needs with the net proceeds from its sales of equity securities, its issuances of convertible debt, and the exercise of common stock warrants. In June 2018, the Company raised net proceeds of $32,780 through an underwritten offering of its common stock, and in the first nine months of 2019, the Company raised net proceeds of $17,531 through sales of its common stock under an Equity Distribution Agreement dated June 1, 2018 (the “Equity Distribution Agreement”).

The Company expects to continue to generate net losses for the foreseeable future as it makes significant investments in developing and selling its products and services. Also, the Company will continue to evaluate potential acquisitions of, or investments in, companies or technologies that complement its business, which acquisitions may require the use of cash.

Management believes that the Company’s existing balances of cash and cash equivalents, which totaled $49,188 as of September 30, 2019, will be sufficient to meet its anticipated cash requirements for at least twelve months from the date that these financial statements are issued. However, the Company’s does not expect that its current cash and cash equivalents will be sufficient to support the development of its business to the point at which the Company has positive cash flows from operations, particularly if it uses cash to finance any acquisitions or investments in the future. The Company plans to meet its future needs for additional capital through equity and/or debt financings. Such equity financings may include sales of common stock under the Company’s Equity Distribution Agreement pursuant to which the Company may offer and sell, from time to time, shares of its common stock having an aggregate available offering price of up to $27,679. Such financing may not be available on terms favorable to the Company or at all. If the Company is unable to obtain adequate financing or financing on terms satisfactory to it when required, the Company’s ability to continue to support its business growth, scale its infrastructure, develop product enhancements and to respond to business challenges could be significantly impaired.

The preparation of the accompanying condensed consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities as of the date of the accompanying condensed consolidated financial statements and the reported amounts of revenue and expenses during the reporting period. The principal estimates relate to revenue recognition, allowance for doubtful accounts, the valuation of stock awards and stock warrants, income taxes, and the allocation of net assets acquired from business acquisitions as well as contingent consideration, where applicable. Actual results could differ from those estimates.

The Company’s top ten customers accounted for approximately 30.1% and 23.4% of the Company’s net revenues for the three and nine months ended September 30, 2019, respectively. The Company’s top ten customers accounted for approximately 44.3% and 44.1% of the Company’s net revenues for the three and nine months ended September 30, 2018, respectively. No individual customer accounted for 10% or more of the Company’s net revenues for the three and nine months ended September 30, 2019 and the three and nine months ended September 30, 2018.

During the nine months ended September 30, 2019, the Company’s significant accounting policies remained unchanged from those disclosed in its Annual Report on Form 10-K for the year ended December 31, 2018.

The Company licenses content in exchange for advertising trade credits. Such credits can be redeemed by the Company for the purpose of radio or television advertising time and other advertising space. The Company records these transactions based on the value of the content that is licensed.

In August 2016, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2016-15, Statement of Cash Flows (Topic 230): Classification of Certain Cash Receipts and Cash Payments (a consensus of the Emerging Issues Task Force), which provides guidance intended to reduce diversity in practice in how certain transactions are classified in the statement of cash flows. This standard became effective for the Company beginning in the first quarter of 2019. The adoption of the standard did not have a material impact on the Company’s consolidated financial statements.

In November 2016, the FASB issued ASU No. 2016-18, Statement of Cash Flows (Topic 230): Restricted Cash, which provides guidance on the presentation of restricted cash or restricted cash equivalents and is intended to reduce the diversity in practice of such presentations. This standard requires amounts generally described as restricted cash and restricted cash equivalents to be included with cash and cash equivalents when reconciling beginning-of-period and end-of-period total amounts on the statement of cash flows. This standard became effective for the Company beginning in the first quarter of 2019. The adoption of this standard did not have a material impact on the Company's consolidated financial statements.

In January 2017, the FASB issued ASU No. 2017-04, Intangibles—Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment, to simplify the subsequent measurement of goodwill by eliminating Step 2 from the goodwill impairment test. An entity no longer will determine goodwill impairment by calculating the implied fair value of goodwill by assigning the fair value of a reporting unit to all of its assets and liabilities as if the reporting unit had been acquired in a business combination. Instead, under the amendments in this update, an entity should perform its annual, or interim, goodwill impairment test by comparing the fair value of a reporting unit with its carrying amount. The

FASB also eliminated the requirements for any reporting unit with a zero or negative carrying amount to perform a qualitative assessment and, if it fails that qualitative test, to perform Step 2 of the goodwill impairment test. The Company adopted the amendments in this update early, as permitted by the update, beginning in the third quarter of 2019. The adoption of the amendments did not have a material impact on the Company's consolidated financial statements.

In June 2018, the FASB issued ASU No. 2018-07, Compensation—Stock Compensation (Topic 718): Improvements to Nonemployee Share-Based Payment Accounting, which provides expanded guidance to simplify the accounting for stock-based compensation by aligning the treatment of stock-based awards for nonemployees with that of stock-based awards for employees. The Company adopted this standard early, as permitted by this update, beginning in the third quarter of 2019. The adoption of this standard did not have a material impact on the Company’s consolidated financial statements.

In May 2014, the FASB issued ASU No. 2014-09, Revenue from Contracts with Customers (Topic 606) (“ASU 2014-09”) and has subsequently issued several additional standards related to ASU 2014-09 (collectively, the “new revenue standard”), which amend the existing accounting standards for revenue recognition. The new revenue standard is based on principles that govern the recognition of revenue at an amount that the entity expects to be entitled to receive when products are transferred to customers. The new revenue standard may be applied retrospectively to each prior period presented, or retrospectively with the cumulative effect recognized as of the date of adoption. As an emerging growth company, the Company is not required to accelerate the application of the new revenue standard to interim periods. The Company will adopt the new revenue standard in the fourth quarter of 2019 effective for its fiscal year ending December 31, 2019.

In adopting the new revenue standard, the Company will use the modified retrospective method with an adjustment to accumulated deficit for the cumulative effect of adoption. The Company has performed an assessment to determine the impact of the new revenue standard on its accounting policies and consolidated financial statements. This assessment process has consisted of reviewing the Company’s current accounting policies and practices to identify potential differences that would result from applying the requirements of the new revenue standard to the Company’s contracts with customers. The Company has evaluated its business to identify different revenue streams and reviewed individual customer contracts related to each of the identified revenue streams. For advertising arrangements, the Company generally does not expect any changes in its recognition of revenue as the performance obligations are completed by the end of each reporting period. For the Company’s aiWARE SaaS revenue arrangements, the Company expects changes in the timing of revenue recognition for only certain variable consideration arrangements. For the majority of the Company’s content licensing revenue arrangements, the Company does not expect any changes in its recognition of revenue as the performance obligations are satisfied as soon as the licensed content is made available for download and use by the customer. The Company is continuing to evaluate content licensing arrangements in which a customer pays a fixed fee to license a specific amount of content over a specified period of time to determine the impact of the new revenue standard on these arrangements. The Company is completing its implementation of the new revenue standard and continuing to evaluate the impact of the new revenue standard on its consolidated financial statements.

In February 2016, the FASB issued ASU No. 2016-02, Leases (Topic 842). The amendments under this pronouncement will change the way all leases with duration of one year or more are treated. Under this guidance, lessees will be required to capitalize virtually all leases on the balance sheet as a right-of-use asset and an associated financing lease liability or capital lease liability. The right-of-use asset represents the lessee’s right to use, or control the use of, a specified asset for the specified lease term. The lease liability represents the lessee’s obligation to make lease payments arising from the lease, measured on a discounted basis. Based on certain characteristics, leases are classified as financing leases or operating leases. Financing lease liabilities, those that contain provisions similar to capitalized leases, are amortized in the same manner as capital leases are amortized under current accounting rules, as amortization expense and interest expense in the statement of operations. Operating lease liabilities are amortized on a straight-line basis over the life of the lease as lease expense in the statement of operations. This standard will be effective for the Company beginning with the first quarter of fiscal year 2020. The Company is currently evaluating the impact this standard will have on its policies and procedures pertaining to its existing and future lease arrangements, its disclosure requirements and its consolidated financial statements.

In August 2018, the FASB issued ASU No. 2018-13, Fair Value Measurement (Topic 820): Disclosure Framework—Changes to the Disclosure Requirements for Fair Value Measurement, as part of its disclosure framework project intended to improve the effectiveness of disclosures in the notes to the financial statements by updating certain disclosure requirements related to fair value measurements. The standard will be effective for the Company beginning in the first quarter of fiscal year 2020, with early adoption permitted. The Company is currently evaluating the impact that the adoption of this new standard will have on its consolidated financial statements.

On August 21, 2018, the Company acquired all of the outstanding capital stock of Performance Bridge by means of a merger of an indirect, wholly owned subsidiary of the Company with and into Performance Bridge, with Performance Bridge surviving the merger as an indirect, wholly owned subsidiary of the Company. The Company paid initial consideration of $5,158 and paid a total of $3,909 in additional contingent earnout amounts based on the achievement of certain revenue milestones by Performance Bridge in its 2018 fiscal year. The initial consideration was comprised of $1,220 paid in cash and the issuance of 349,072 shares of the Company’s common stock, valued at $3,938 based on the Company’s closing stock price on August 21, 2018. The initial consideration was subject to adjustment based on a final calculation of

Performance Bridge’s net assets at closing, which was completed in the first quarter of 2019 and resulted in the issuance to the former stockholder of Performance Bridge of an additional 6,482 shares of common stock valued at $34 based on the closing price of the Company’s common stock on January 25, 2019, which was the date both parties agreed upon the final calculation of the adjustment. A portion of the initial consideration, consisting of $120 in cash and 34,335 shares of common stock, was deposited into a third-party escrow account at closing and will be held in such account until August 21, 2020, to secure certain indemnification and other obligations of the former stockholder of Performance Bridge. The additional earnout consideration was comprised of $883 in cash and 574,231 shares of the Company’s common stock, valued at $3,026 based on the closing price of the Company’s common stock on March 28, 2019, which were paid and issued to the former stockholder of Performance Bridge in the second quarter of 2019.

The acquisition of Performance Bridge has expanded the Company’s media agency offerings of comprehensive podcast solutions.

The following table summarizes the fair value of the purchase price consideration for the acquisition of Performance Bridge:

The Company’s allocation of the purchase price as of the August 21, 2018 closing date under the acquisition method of accounting was preliminary until the Company had the information required to make a determination of deferred taxes. In the third quarter of 2019, the Company updated the purchase price allocation based on its determination of the value of the deferred tax liability. The purchase price allocation is based upon an estimate of the fair value of the assets acquired and the liabilities assumed by the Company in the acquisition. The preliminary and final purchase price allocations are presented in the table below:

The following table presents details of the acquired intangible assets of Performance Bridge:

In the first quarter of 2019, the Company recorded expense of $139 in general and administrative expenses, representing the difference between the fair value of the contingent earnout consideration recorded by the Company and the final amount of contingent earnout consideration paid by the Company.

On August 31, 2018, the Company acquired all of the outstanding capital stock of Wazee Digital by means of a merger of a wholly owned subsidiary of the Company with and into Wazee Digital, with Wazee Digital surviving the merger as a wholly owned subsidiary of the Company. The Company paid an aggregate purchase price of $12,552, comprised of $7,423 paid in cash and the issuance of a total of 491,157 shares of the Company’s common stock, valued at $5,129 based on the Company’s closing stock price on August 31, 2018. A portion of the consideration, consisting of $925 in cash and 60,576 shares of common stock, was deposited into a third-party escrow account at closing and will be held in such

account to secure certain indemnification and other obligations of the former stockholders of Wazee Digital. A portion of such escrowed consideration was released in March 2019, and the balance will be held in such account until August 31, 2020.

The acquisition of Wazee Digital has expanded the Company’s offerings to include digital content management and licensing solutions.

The following table summarizes the fair value of the purchase price consideration for the acquisition of Wazee Digital:

The allocation of the purchase price as of the August 31, 2018 closing date under the acquisition method of accounting is presented in the table below. The purchase price allocation is based upon an estimate of the fair value of the assets acquired and the liabilities assumed by the Company in the acquisition:

The following table presents details of the acquired intangible assets of Wazee Digital:

On September 6, 2018, the Company acquired all of the outstanding capital stock of Machine Box, Inc. (“Machine Box”) by means of a merger of a wholly owned subsidiary of the Company with and into Machine Box, with Machine Box surviving the merger as a wholly owned subsidiary of the Company. The Company paid initial consideration of $1,484, and paid a total of $2,989 in additional contingent amounts based on Machine Box’s achievement of certain technical development and integration milestones within the 12 months after the closing of the acquisition, as further discussed below. The initial consideration was comprised of $423 paid in cash and issuance of a total of 128,300 shares of the Company’s common stock, valued at $1,061 based on the Company’s closing stock price on September 6, 2018, of which $80 in cash and 26,981 shares of common stock were held back from payment and issuance by the Company until September 6, 2020, to secure certain indemnification and other obligations of the former stockholders of Machine Box.

The fair value of the contingent amount, as determined as of the acquisition date, totaled $2,880, which amount has been treated as compensation expense for post-combination services as payment of such amount was conditioned upon the continued employment of certain key employees of Machine Box in addition to the achievement of certain performance milestones by Machine Box. The fair value of the contingent amount was determined using a probability-weighted expected payment model. This expense was recognized as research and development expense over three separate intervals tied to the specific performance milestones during the twelve months following the acquisition. The Company recorded compensation expense of $160 and $1,493 in research and development expense in connection with the additional contingent amounts in the three and nine months ended September 30, 2019, respectively.

In March 2019, the Company determined that Machine Box had achieved the technical development and integration milestones required to be completed as of March 6, 2019 and, as a result, the former Machine Box stockholders became entitled to receive an aggregate of $200 in cash and an aggregate of 135,583 shares of the Company’s common stock, valued at $880 based on the closing price of the Company’s common stock

on March 6, 2019. In March 2019, the Company paid to the former Machine Box stockholders an aggregate of $160 in cash and issued to them an aggregate of 108,469 shares of the Company’s common stock. The remaining $40 in cash and 27,114 shares of common stock were held back from payment and issuance by the Company until September 6, 2020, to secure certain indemnification and other obligations of the former stockholders of Machine Box. The value of the common stock that was held back was recorded to additional paid-in capital.

In June 2019, the Company determined that Machine Box had achieved the technical development and integration milestones required to be completed as of June 6, 2019 and, as a result, the former Machine Box stockholders became entitled to receive an aggregate of $200 in cash and an aggregate of 97,082 shares of the Company’s common stock, valued at $808 based on the closing price of the Company’s common stock on June 6, 2019. The Company issued to the former Machine Box stockholders an aggregate of 77,666 shares of the Company’s common stock in June 2019 and paid to them an aggregate of $160 in cash in July 2019. The remaining $40 in cash and 19,416 shares of common stock were held back from payment and issuance by the Company until September 6, 2020, to secure certain indemnification and other obligations of the former stockholders of Machine Box. The value of the common stock that was held back was recorded to additional paid-in capital.

In September 2019, the Company determined that Machine Box had achieved the technical development and integration milestones required to be completed as of September 6, 2019 and, as a result, the former Machine Box stockholders became entitled to receive an aggregate of $200 in cash and an aggregate of 161,939 shares of the Company’s common stock, valued at $701 based on the closing price of the Company’s common stock on September 6, 2019. In September 2019, the Company paid to the former Machine Box stockholders an aggregate of $160 in cash and issued to them an aggregate of 129,552 shares of the Company’s common stock. The remaining $40 in cash and 32,387 shares of common stock were held back from payment and issuance by the Company until September 6, 2020 to secure certain indemnification and other obligations of the former stockholders of Machine Box. The value of the common stock that was held back was recorded to additional paid-in capital.

Machine Box is a developer of state-of-the-art machine learning technologies, which have enhanced the Company’s aiWARE platform capabilities.

The following table summarizes the fair value of the initial purchase price consideration for the acquisition of Machine Box:

The Company’s allocation of the purchase price as of the September 6, 2018 closing date under the acquisition method of accounting was preliminary until the Company had the information required to make a determination of deferred taxes. In the third quarter of 2019, the Company updated the purchase price allocation based on the determination of the value of the deferred tax liability. The purchase price allocation is based upon an estimate of the fair value of the assets acquired and the liabilities assumed by the Company in the acquisition. The preliminary and final purchase price allocations are presented in the table below:

The following table presents details of the acquired intangible assets of Machine Box:

Management prepared the purchase price allocations for the acquired businesses, and in doing so considered or relied in part upon a report of a third party valuation expert to calculate the fair value of certain acquired assets and liabilities of each acquired business, which would primarily include identifiable intangible assets and the contingent earn-out amounts. Determining the fair value of assets and liabilities requires management to make significant estimates and assumptions which are preliminary and subject to change upon finalization of the valuation analysis. The goodwill recognized is the excess of the purchase price over the fair value of net assets acquired. The Company does not expect to deduct any of the acquired goodwill for tax purposes.

The following table presents the computation of basic and diluted net loss per share:

	Three Months Ended						Nine Months Ended
	September 30,						September 30,
	2019			2018			2019			2018
Numerator
Net loss	$	(14,197	)	$	(15,941	)	$	(47,194	)	$	(43,319	)
Denominator
Weighted-average common shares outstanding		22,382,973			18,710,064			20,936,860			17,128,380
Less: Weighted-average shares subject to repurchase		(37,851	)		(98,235	)		(54,567	)		(120,530	)
Denominator for basic and diluted net loss per share		22,345,122			18,611,829			20,882,293			17,007,850
Basic and diluted net loss per share	$	(0.64	)	$	(0.86	)	$	(2.26	)	$	(2.55	)

Potentially dilutive securities that were not included in the calculation of diluted net loss per share because their effect would be anti-dilutive were as follows (in common equivalent shares):

Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. Valuation techniques used to measure fair value must maximize the use of observable inputs and minimize the use of unobservable inputs. The fair value hierarchy is based on three levels of inputs, the first two of which are considered observable and the last unobservable, that may be used to measure fair value, as follows:

The Company classifies its cash, cash equivalents and marketable securities within Level 1 or Level 2 of the fair value hierarchy on the basis of valuations using quoted market prices or alternate pricing sources and models utilizing market observable inputs, respectively. The Company’s money market funds are valued based on quoted prices for the specific securities in an active market and are therefore classified as Level 1. The Company’s government securities and corporate debt securities are valued on the basis of valuations provided by third-party pricing services, as derived from such services’ pricing models, and are therefore classified as Level 2. As of September 30, 2019, the Company has not made any adjustments to the prices obtained from its third-party pricing providers.

The Company’s money market funds and marketable securities are categorized as Level 1 and 2, respectively, within the fair value hierarchy. The Company did not have any marketable securities as of September 30, 2019. The following table shows the cost, gross unrealized losses and fair value, with a breakdown by significant investment category, of the Company’s cash and cash equivalents as of September 30, 2019:

As of December 31, 2018, the Company’s cash and cash equivalents and marketable securities balances were as follows:

			Gross					Cash and
			Unrealized			Fair		Cash		Marketable
	Cost		Losses			Value		Equivalents		Securities
Cash	$	13,337	$	—		$	13,337	$	13,337	$	—
Level 1:
Money market funds		24,202		—			24,202		24,202		—
Level 2:
U.S. government securities		2,500		(2	)		2,498		—		2,498
Corporate debt securities		11,113		(46	)		11,067		—		11,067
Subtotal		13,613		(48	)		13,565		—		13,565
Total	$	51,152	$	(48	)	$	51,104	$	37,539	$	13,565

The following tables show information about the Company’s marketable securities that had been in a continuous unrealized loss position for less than 12 months and for 12 months or greater as of December 31, 2018:

The Company may sell certain of its marketable securities prior to their stated maturities for strategic reasons including, but not limited to, anticipation of credit deterioration and duration management. The Company typically invests in highly rated securities, and its investment policy generally limits the amounts that may be invested with any one issuer. The policy generally requires investments to be investment grade, with the primary objective of minimizing the potential risk of principal loss. Fair values were determined for each individual security in the securities portfolio.

All of the Company’s outstanding stock warrants are categorized as Level 3 within the fair value hierarchy. Stock warrants have been recorded at their fair value using either a probability weighted expected return model or the Black-Scholes option-pricing model. These models incorporate contractual terms, maturity, risk-free interest rates and volatility. The value of the Company’s stock warrants would increase if a higher risk-free interest rate was used, and would decrease if a lower risk-free interest rate was used. Similarly, a higher volatility assumption would increase the value of the stock warrants, and a lower volatility assumption would decrease the value of the stock warrants. The development and determination of the unobservable inputs for Level 3 fair value measurements and fair value calculations are the responsibility of the Company’s management with the assistance of a third-party valuation specialist.

In April 2018, in connection with the advisory agreement between the Company and a financial advisory firm, the Company issued such firm a five-year warrant to purchase up to 20,000 shares of the Company’s common stock (“April 2018 Warrant”). The April 2018 Warrant was fully vested and exercisable upon issuance and has an exercise price of $11.73 per share. The Company recorded this stock warrant at its fair value

using the Black-Scholes option-pricing model. The holder is able to redeem the warrant for a number of shares having a value equal to the in-the-money value of the warrant. The Company recorded the fair value of the warrant as a liability upon issuance, and such fair value is remeasured as of the end of each reporting period. The April 2018 Warrant was outstanding at September 30, 2019.

The following table summarizes quantitative information with respect to the significant unobservable inputs that were used to value the April 2018 Warrant:

The following table represents a roll-forward of the fair value of the April 2018 Warrant, which was recorded within other accrued liabilities in the accompanying condensed consolidated balance sheet at June 30, 2019:

Adjustments to the fair value of the April 2018 Warrant were recorded in other income, net in the Company’s consolidated statement of operations and comprehensive loss for the three and nine months ended September 30, 2019.

There were no transfers between Level 1, Level 2 or Level 3 financial instruments in the nine months ended September 30, 2019.

	September 30, 2019									December 31, 2018
	Weighted Average		Gross Carrying		Accumulated			Net Carrying		Gross Carrying		Accumulated			Net Carrying
	Life (in years)		Amount		Amortization			Amount		Amount		Amortization			Amount
Acquired software and technology		1.2	$	4,053	$	(2,290	)	$	1,763	$	3,576	$	(1,613	)	$	1,963
Licensed technology		1.9		500		(167	)		333		500		(42	)		458
Developed technology		3.9		9,600		(2,133	)		7,467		9,600		(792	)		8,808
Customer relationships		3.9		9,300		(2,015	)		7,285		9,300		(733	)		8,567
Trademarks and trade names		1.2		100		(48	)		52		100		(15	)		85
Noncompete agreements		2.8		800		(226	)		574		800		(201	)		599
Total		3.6	$	24,353	$	(6,879	)	$	17,474	$	23,876	$	(3,396	)	$	20,480

The following table presents amortization expense associated with the Company’s finite-lived intangible assets, which is included in the consolidated statement of operations and comprehensive loss:

	Three Months Ended				Nine Months Ended
	September 30,				September 30,
	2019		2018		2019		2018
Cost of revenues	$	561	$	32	$	1,466	$	96
Sales and marketing		528		18		1,269		18
Research and development		257		256		769		776
General and administrative		6		3		11		8
Total	$	1,352	$	309	$	3,515	$	898

The following table presents future amortization of the Company’s finite-lived intangible assets at September 30, 2019:

The Company’s restricted cash is held as collateral for the Company’s stand-by letter of credit and credit cards.

The amount that the Company invoices and collects from advertising clients includes the cost of the advertisement placed for them with media vendors and the amount of the commission earned by the Company. The average commission earned by the Company is less than 15% of the total amount invoiced and collected from the advertising clients.

Depreciation expense was $271 and $822 for the three and nine months ended September 30, 2019, respectively. Depreciation expense was $236 and $451 for the three and nine months ended September 30, 2018, respectively.

Accounts payable – Advertising reflects the cost of advertisements placed with media vendors on behalf of the Company’s advertising clients.

During the three and nine months ended September 30, 2019, the Company made $55,799 and $158,370, respectively, in gross media placements, of which $51,429 and $147,989 respectively, were billed directly to clients. Of the amounts billed directly to clients, $45,668 and $131,345 represented media-related costs netted against billings during the three and nine months ended September 30, 2019, respectively.

During the three and nine months ended September 30, 2018, the Company made $42,087 and $102,959, respectively, in gross media placements, of which $34,521 and $86,416, respectively, were billed directly to clients. Of the amounts billed directly to clients, $30,225 and $75,690 represented media-related costs netted against billings during the three and nine months ended September 30, 2018, respectively.

The Company leases facilities under operating lease arrangements expiring on various dates through fiscal year 2024. Certain of the Company’s leases contain standard rent escalation and renewal clauses. Under certain leases, the Company is required to pay operating expenses in addition to base rent. Rent expense for lease payments is recognized on a straight-line basis over the lease term.

The total rent expense for all operating leases was $755 and $2,235 for the three and nine months ended September 30, 2019, respectively. The total rent expense for all operating leases was $586 and $1,419 for the three and nine months ended September 30, 2018, respectively.

From time to time, the Company may be involved in litigation relating to claims arising out of its operations in the normal course of business. The Company currently is not a party to any legal proceedings, the adverse outcome of which, in management’s opinion, individually or in the aggregate, would have a material adverse effect on the Company’s results of operations, financial position or cash flows.

During the nine months ended September 30, 2019, the Company issued an aggregate of 2,772,600 shares of its common stock, which were sold pursuant to the Equity Distribution Agreement. The Company received net proceeds from such sales of $17,531 after deducting expenses of $601.

During the nine months ended September 30, 2019, the Company issued an aggregate of 580,713 shares of common stock to the former stockholder of Performance Bridge. See Note 3 for additional information.

During the nine months ended September 30, 2019, the Company issued 315,687 shares of common stock to the former stockholders of Machine Box. See Note 3 for additional information.

During the nine months ended September 30, 2019, the Company issued an aggregate of 231,758 shares of its common stock in connection with the exercise of stock options and vesting of restricted stock units under its stock incentive plans and purchases under its Employee Stock Purchase Plan (the “ESPP”), and cancelled a total of 779 shares of its common stock that were forfeited in payment of withholding taxes upon the vesting of restricted stock.

As of September 30, 2019 and December 31, 2018, the Company had outstanding warrants to purchase an aggregate of 1,297,151 shares of the Company’s common stock.

During the nine months ended September 30, 2019, the Company granted options to purchase an aggregate of 607,596 shares of its common stock that are subject to time-based vesting conditions (“Time-Based Options”), and options to purchase an aggregate of 1,619,175 shares of its common stock that are subject to performance-based vesting conditions (“Performance Options”).

All Time-Based Options granted during the nine months ended September 30, 2019 will vest over a period of four years. All Performance Options granted during the nine months ended September 30, 2019 will become exercisable in three equal tranches based on the achievement of market price goals for the Company’s common stock of $49.15 per share, $98.31 per share and $196.62 per share, respectively. For each tranche to become exercisable, the closing price per share of the Company’s common stock must meet or exceed the applicable stock price goal for a period of 30 consecutive trading days.

The Company valued the Time-Based Options using the Black-Scholes Merton option pricing model. The following assumptions were used to compute the grant date fair values of the Time-Based Options granted during the nine months ended September 30, 2019:

The Company valued the Performance Options using a Monte Carlo simulation model. The following assumptions were used in the Monte Carlo simulation model for computing the grant date fair values of the Performance Options granted during the nine months ended September 30, 2019:

The fair value per share was determined for each of the three tranches of each Performance Option. The weighted average grant date fair value of the Performance Options granted during the nine months ended September 30, 2019 was $2.55 per share. The total fair value of such Performance Options is $4,122 and is being recorded as stock-based compensation expense over an average derived service period of 6.4 years.

The assumptions used in calculating the fair values of purchase rights granted under the ESPP during the nine months ended September 30, 2019 are set forth in the table below:

The Company’s stock-based compensation expense recognized for the periods presented was as follows:

	Three Months Ended				Nine Months Ended
	September 30,				September 30,
	2019		2018		2019		2018
Stock-based compensation expense by type of award:
Restricted stock units	$	251	$	130	$	748	$	277
Restricted stock awards		47		59		303		412
Machine Box contingent common stock issuances		28		—		1,255		—
Performance-based stock options		2,000		1,846		5,956		1,900
Stock options		2,329		2,575		7,389		6,857
Employee stock purchase plan		109		228		398		517
Total	$	4,764	$	4,838	$	16,049	$	9,963

	Three Months Ended				Nine Months Ended
	September 30,				September 30,
	2019		2018		2019		2018
Stock-based compensation expense by operating expense grouping:
Sales and marketing	$	281	$	246	$	795	$	814
Research and development		334		596		2,318		1,103
General and administrative		4,149		3,996		12,936		8,046
	$	4,764	$	4,838	$	16,049	$	9,963

The Company’s restricted stock award activity for the nine months ended September 30, 2019 was as follows:

At September 30, 2019, total unrecognized compensation cost related to restricted stock was $199, which is expected to be recognized over a weighted average period of 1.1 years.

The Company’s restricted stock unit activity for the nine months ended September 30, 2019 was as follows:

At September 30, 2019, total unrecognized compensation cost related to restricted stock units was $753, which is expected to be recognized over a weighted average period of 1.0 years.

The activity during the nine months ended September 30, 2019 related to stock options that are subject to performance-based vesting conditions tied to the future achievement of stock price goals by the Company was as follows:

				Weighted-Average
						Remaining		Aggregate
				Exercise		Contractual		Intrinsic
	Options			Price		Term		Value
Outstanding at December 31, 2018		3,167,325		$	21.25
Granted		1,619,175		$	5.69
Forfeited		(216,477	)	$	5.66
Outstanding at September 30, 2019		4,570,023		$	16.48	8.86 years		$	—
Exercisable at September 30, 2019		—		$	—		—	$	—

The weighted average grant date fair values of the performance-based stock options granted during the nine months ended September 30, 2019 and September 30, 2018 were $2.55 and $9.59 per share, respectively. No performance-based stock options vested during the nine months

ended September 30, 2019 or 2018. At September 30, 2019, total unrecognized compensation expense related to performance-based stock options was $24,001 and is expected to be recognized over a weighted average period of 3.5 years.

The activity during the nine months ended September 30, 2019 related to all other stock options was as follows:

				Weighted-Average
						Remaining	Aggregate
				Exercise		Contractual	Intrinsic
	Options			Price		Term	Value
Outstanding at December 31, 2018		5,154,691		$	13.78
Granted		607,596		$	5.86
Exercised		(53,162	)	$	3.10
Forfeited		(288,429	)	$	11.15
Expired		(91,025	)	$	13.81
Outstanding at September 30, 2019		5,329,671		$	13.13	7.83 years	$	546
Exercisable at September 30, 2019		3,552,793		$	13.91	7.46 years	$	541

The weighted average grant date fair value of stock options granted during the nine months ended September 30, 2019 and 2018 was $3.65 and $7.90 per share, respectively. The aggregate intrinsic value of the options exercised during the nine months ended September 30, 2019 and 2018 was $183 and $1,964, respectively. The total grant date fair value of stock options vested during the nine months ended September 30, 2019 and 2018 was $8,056 and $6,711, respectively. At September 30, 2019, total unrecognized compensation expense related to stock options was $11,235 and is expected to be recognized over a weighted average period of 2.0 years.

The aggregate intrinsic values in the tables above represents the difference between the fair market value of the Company’s common stock and the average option exercise price of in-the-money options, multiplied by the number of such options.

During the nine months ended September 30, 2019, a total of 129,514 shares of common stock were purchased under the Company’s ESPP. As of September 30, 2019, accrued employee contributions for future purchases under the ESPP totaled $118.

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

The following discussion and analysis of our financial condition and results of operations should be read together with the consolidated financial statements and related notes that are included elsewhere in this Quarterly Report on Form 10-Q and in our Annual Report on Form 10-K for the year ended December 31, 2018. This discussion contains forward-looking statements based upon current expectations that involve risks and uncertainties. Our actual results may differ materially from those anticipated in these forward-looking statements as a result of various factors, including those discussed under “Risk Factors,” set forth in Part I, Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2018. See “Special Note Regarding Forward-Looking Statements” above at page 1.

Veritone, Inc. (collectively with our subsidiaries, referred to as “Veritone,” “Company,” “we,” “our,” and “us”) is a provider of artificial intelligence (“AI”) solutions, including our proprietary AI operating system, aiWARE™. Through our acquisition of Wazee Digital, Inc. (“Wazee Digital”), we have expanded our offerings to include digital content management and licensing services. We also operate a full-service media advertising agency. Through our acquisition of S Media Limited, doing business as Performance Bridge Media (“Performance Bridge”), we have expanded our advertising offerings to include more comprehensive podcast solutions.

The following is a discussion and analysis of certain factors that have affected our results of operations and financial condition during the periods included in the accompanying condensed consolidated financial statements. In this discussion, we refer to our media advertising agency, including Performance Bridge’s offerings, as our advertising business, our aiWARE platform and digital content management offerings, including Wazee Digital’s SaaS offerings, collectively as our aiWARE SaaS solutions, and our content licensing and live events services as our aiWARE content licensing and media services.

On August 21, 2018, we acquired all of the outstanding capital stock of Performance Bridge by means of a merger of one of our indirect, wholly owned subsidiaries with and into Performance Bridge, with Performance Bridge surviving the merger as our indirect, wholly owned subsidiary. We paid initial consideration of $5.2 million and paid a total of $3.9 million in additional contingent earnout amounts based on the achievement of certain revenue milestones by Performance Bridge in its 2018 fiscal year. The initial consideration was comprised of $1.2 million paid in cash and the issuance of 349,072 shares of our common stock valued at $3.9 million based on our closing stock price on August 21, 2018. The initial consideration was subject to adjustment based on a final calculation of Performance Bridge’s net assets at closing, which was completed in the first quarter of 2019 and resulted in the issuance to the former stockholder of Performance Bridge of an additional 6,482 shares of common stock valued at less than $0.1 million based on the closing price of our common stock on January 25, 2019, which was the date both parties agreed upon the final calculation. A portion of the initial consideration, consisting of $0.1 million in cash and 34,335 shares of common stock, was deposited into a third-party escrow account at closing and will be held in such account until August 21, 2020, to secure certain indemnification and other obligations of the former stockholder of Performance Bridge. The additional earnout consideration was comprised of $0.9 million in cash and 574,231 shares of our common stock, valued at $3.0 million based on the closing price of our common stock on March 28, 2019, which were paid and issued to the former stockholder of Performance Bridge in the second quarter of 2019.

On August 31, 2018, we acquired all of the outstanding capital stock of Wazee Digital by means of a merger of one of our wholly owned subsidiaries with and into Wazee Digital, with Wazee Digital surviving the merger as our wholly owned subsidiary. We paid an aggregate purchase price of $12.6 million, comprised of $7.4 million paid in cash and the issuance of a total of 491,157 shares of our common stock valued at $5.1 million based on our closing stock price on August 31, 2018. A portion of the consideration, consisting of $0.9 million in cash and 60,576 shares of common stock, was deposited into a third-party escrow account at closing and will be held in such account to secure certain indemnification and other obligations of the former stockholders of Wazee Digital. A portion of such escrowed consideration was released in March 2019, and the balance will be held in such account until August 31, 2020.

On September 6, 2018, we acquired all of the outstanding capital stock of Machine Box, Inc. (“Machine Box”) by means of a merger of one of our wholly owned subsidiaries with and into Machine Box, with Machine Box surviving the merger as our wholly owned subsidiary. We paid initial consideration of $1.5 million, and paid a total of $3.0 million in additional contingent amounts based on Machine Box’s achievement of certain technical development and integration milestones within the 12 months after the closing of the acquisition, as further discussed below. The initial consideration was comprised of $0.4 million paid in cash and the issuance of a total of 128,300 shares of our common stock, valued at $1.1 million based on our closing stock price on September 6, 2018, of which $0.1 million in cash and 26,981 shares of common stock were held back from payment and issuance by us until September 6, 2020, to secure certain indemnification and other obligations of the former stockholders of Machine Box.

The fair value of the contingent amount, as determined as of the acquisition date, totaled $2.9 million, which amount has been treated as compensation expense for post-combination services as payment of such amount was conditioned upon the continued employment of certain key employees of Machine Box in addition to the achievement of certain performance milestones by Machine Box. The preliminary fair value of the contingent amount was determined using a probability-weighted expected payment model. This expense is being recognized as research and development expense over three separate intervals tied to the specific performance milestones during the twelve months following the acquisition. We recorded compensation expense of $0.2 million and $1.5 million in research and development expense in connection with the additional contingent amounts in the three and nine months ended September 30, 2019, respectively.

In March 2019, we determined that Machine Box had achieved the technical development and integration milestones required to be completed as of March 6, 2019 and, as a result, the former Machine Box stockholders became entitled to receive an aggregate of $0.2 million in cash and an aggregate of 135,583 shares of our common stock, valued at $0.9 million based on the closing price of our common stock on March 6, 2019. In March 2019, we paid to the former Machine Box stockholders an aggregate of $160,000 in cash and issued to them an aggregate of 108,469 shares of our common stock. We held back $40,000 in cash and 27,114 shares of common stock from payment and issuance until September 6, 2020, to secure certain indemnification and other obligations of the former stockholders of Machine Box. The value of the common stock that was held back was recorded as additional paid-in capital.

In June 2019, we determined that Machine Box had achieved the technical development and integration milestones required to be completed as of June 6, 2019 and, as a result, the former Machine Box stockholders became entitled to receive an aggregate of $0.2 million in cash and an aggregate of 97,082 shares of our common stock, valued at $0.8 million based on the closing price of our common stock on June 6, 2019. We issued to the former Machine Box stockholders an aggregate of 77,666 shares of our common stock in June 2019, and we paid to them an aggregate of $160,000 in cash in July 2019. We held back $40,000 in cash and 19,416 shares of common stock from payment and issuance until September 6, 2020, to secure certain indemnification and other obligations of the former stockholders of Machine Box. The value of the common stock that was held back was recorded as additional paid-in capital.

In September 2019, we determined that Machine Box had achieved the technical development and integration milestones required to be completed as of September 6, 2019 and, as a result, the former Machine Box stockholders became entitled to receive an aggregate of $0.2 million in cash and an aggregate of 161,939 shares of our common stock, valued at $0.7 million based on the closing price of our common stock on September 6, 2019. In September 2019, we paid to the former Machine Box stockholders an aggregate of $160,000 in cash and issued to them an aggregate 129,552 shares of our common stock. The remaining $40,000 in cash and 32,387 shares of common stock were held back from payment and issuance until September 6, 2020 to secure certain indemnification and other obligations of the former stockholders of Machine Box. The value of the common stock that was held back was recorded to additional paid-in capital.

During the three months ended September 30, 2019, we sold an aggregate of 1,103,937 shares of our common stock pursuant to the Equity Distribution Agreement that we entered into with JMP Securities LLC in June 2018 (the “Equity Distribution Agreement”). We received net proceeds from such sales of approximately $5.3 million, after deducting commissions of $0.2 million paid to JPM Securities LLC. The terms of the Equity Distribution Agreement are discussed under the heading “Capital Resources” below.

We track key performance indicators (“KPIs”) for our advertising business and our aiWARE SaaS solutions business. We do not currently track KPIs for our aiWARE content licensing and media services.

The key performance indicators for our advertising business include: (i) number of new clients, (ii) total number of clients with active advertising campaigns, (iii) average advertising spend per active client, and (iv) net revenue. The key performance indicators for our aiWARE SaaS solutions business include: (i) total number of customers; (ii) total number of accounts on the platform, (iii) number of active cognitive engines on the platform, (iv) hours of data processed, (v) total contract value of new bookings, (vi) monthly recurring revenue under active agreements, and (vii) net revenue.

We have incorporated the Performance Bridge, Wazee Digital and Machine Box businesses, which we acquired in the third quarter of 2018, in tracking our performance against certain of these KPIs, where appropriate. As our combined businesses evolve, we will continue to evaluate the KPIs that are most relevant to our businesses, and we anticipate that our KPIs may change over time.

The following table sets forth the results for each of the KPIs for our advertising business. For comparability, these KPI results are shown both including and excluding the results of the Performance Bridge business. Performance Bridge’s results are included in each KPI for the four

most recent full quarters, and with respect to net revenue, Performance Bridge’s results are also included for the portion of the quarter ended September 30, 2018 following the closing date of that acquisition.

		Quarter Ended
		Mar 31,		Jun 30,		Sept 30,		Dec 31,		Mar 31,		Jun 30,		Sept 30,
		2018		2018		2018		2018		2019		2019		2019
Including acquisition:
	Net new advertising clients added during quarter		14		14		10		14		14		21		11
	Clients with active advertising campaigns during quarter		60		74		78		115		107		108		111
	Average advertising spend per active client during quarter (in 000's)	$	490	$	425	$	540	$	478	$	486	$	497	$	505
	Net revenue during quarter (in 000's)	$	3,121	$	3,308	$	4,730	$	5,986	$	5,714	$	5,842	$	6,291

Excluding acquisition:
	Net new advertising clients added during quarter		14		14		10		14		14		21	$	11
	Clients with active advertising campaigns during quarter		60		74		78		76		71		71		73
	Average advertising spend per active client during quarter (in 000's)	$	490	$	425	$	540	$	616	$	604	$	542	$	537
	Net revenue during quarter (in 000's)	$	3,121	$	3,308	$	4,296	$	4,681	$	4,186	$	4,299	$	4,473

Our advertising business has experienced and may continue to experience volatility in net revenues due to a number of factors, including: (i) the timing of new large client wins; (ii) loss of clients who choose to replace our services by bringing their advertising placement in-house; (iii) clients who experience reductions in their advertising budgets due to issues with their own business; (iv) loss of clients who change providers from time to time based largely on pricing; and (v) the seasonality of the campaigns for certain large clients. Our advertising business also relies on certain large key clients and has historically generated a significant portion of its net revenues from a few major clients. As we continue to grow and diversify our client base, we expect that our average media spend per active client may decline, while our dependency on a limited number of large clients will also be minimized.

The following table sets forth the results for each of the KPIs for our aiWARE SaaS solutions business. For comparability, these KPI results are shown both including and excluding results related to the Wazee Digital and Machine Box offerings. Results related to the Wazee Digital and Machine Box offerings are included in the following KPIs for the four most recent full quarters: (i) total number of customers, (ii) total accounts on the platform, (iii) total contract value of new bookings, (iv) monthly recurring revenue under active agreements and (v) net revenue. The results related to the Wazee Digital and Machine Box offerings are also included in net revenue for the portion of the quarter ended September 30, 2018 following the closing date of that acquisition. The other KPIs are not applicable to the Wazee Digital or Machine Box offerings.

		Quarter Ended
		Mar 31,		Jun 30,		Sept 30,		Dec 31,		Mar 31,		Jun 30,		Sept 30,
		2018		2018		2018		2018		2019		2019		2019
Including acquisitions:
	Total customers at quarter end		70		86		93		123		129		136		153
	Total accounts on platform at quarter end		591		625		634		840		911		941		980
	Active cognitive engines at quarter end		184		214		252		287		343		357		401
	Hours of data processed during quarter		2,805,000		2,729,000		2,830,000		3,566,000		4,061,000		4,015,050		3,606,151
	Total contract value of new bookings received during quarter (in 000's)	$	237	$	583	$	226	$	1,196	$	1,316	$	1,362	$	1,384
	Monthly recurring revenue under agreements in effect at quarter end (in 000's)	$	169	$	214	$	191	$	544	$	494	$	545	$	547
	Net revenue during quarter (in 000's)	$	1,267	$	860	$	1,406	$	2,426	$	2,754	$	2,677	$	2,350

Excluding acquisitions:
	Total customers at quarter end		70		86		93		97		103		107	$	129
	Total accounts on platform at quarter end		591		625		634		814		885		913	$	952
	Active cognitive engines at quarter end		184		214		252		287		343		357	$	401
	Hours of data processed during quarter		2,805,000		2,729,000		2,830,000		3,566,000		4,061,000		4,015,050	$	3,606,151
	Total contract value of new bookings received during quarter (in 000's)	$	237	$	583	$	226	$	898	$	736	$	765	$	650
	Monthly recurring revenue under agreements in effect at quarter end (in 000's)	$	169	$	214	$	191	$	229	$	235	$	283	$	273
	Net revenue during quarter (in 000's)	$	1,267	$	860	$	1,077	$	1,474	$	1,639	$	1,735	$	1,427

As we grow our aiWARE SaaS solutions business, we expect that our KPI results will be impacted in different ways based on our customer profiles and the nature of their use of our aiWARE SaaS solutions in certain target markets. For example, in the legal and government markets, use of our aiWARE SaaS solutions is often project-based and, accordingly, in a given period, we may experience significant increases or decreases in net revenue and in hours of data processed without any change in total customers, accounts or monthly recurring revenue. In the media and entertainment market, as our existing customers expand their use of new applications and services available through aiWARE to gain additional insights from their data, our monthly recurring revenues and net revenues would increase while the associated number of customers, accounts and hours of data processed would remain unchanged. The timing of large contract renewals and the variable versus fixed fee nature of certain contracts will impact the contract value of new bookings from quarter to quarter. As such, our results for different KPIs may fluctuate significantly within the same period, and the result for a particular KPI in one period may not be indicative of the results that we will achieve for that KPI in future periods.

The following table sets forth items from our condensed consolidated statements of operations and comprehensive loss for the three and nine months ended September 30, 2019 and 2018, presented as a percentage of revenue:

	Three Months Ended						Nine Months Ended
	September 30,						September 30,
	2019			2018			2019			2018
Net revenues		100.0	%		100.0	%		100.0	%		100.0	%
Cost of revenues		37.1			20.8			35.5			18.3
Gross profit		62.9			79.2			64.5			81.7
Operating expenses:
Sales and marketing		51.6			60.8			51.6			96.1
Research and development		44.7			69.2			51.1			92.5
General and administrative		93.0			164.8			94.7			166.0
Total operating expenses		189.3			294.8			197.4			354.6
Loss from operations		(126.6	)		(215.6	)		(132.9	)		(272.9	)
Other income, net		1.4			4.4			1.2			4.0
Loss before provision (benefit) for income taxes		(125.0	)		(211.2	)		(131.7	)		(268.9	)
Provision (benefit) for income taxes		(14.2	)		0.1			(4.8	)		0.1
Net loss		(110.8	)		(211.3	)		(126.9	)		(269.0	)

Three and Nine Months Ended September 30, 2019 Compared with Three and Nine Months Ended September 30, 2018

	Three Months Ended									Nine Months Ended
(dollars in thousands)	September 30,									September 30,
	2019		2018		$ Change		% Change			2019		2018		$ Change		% Change
Advertising	$	6,291	$	4,730	$	1,561		33.0	%	$	17,847	$	11,159	$	6,688		59.9	%
aiWARE SaaS Solutions		2,350		1,406		944		67.1	%		7,781		3,533		4,248		120.2	%
aiWARE Content Licensing and Media Services		4,164		1,409		2,755		195.5	%		11,572		1,409		10,163		621.3	%
Net revenues	$	12,805	$	7,545	$	5,260		69.7	%	$	37,200	$	16,101	$	21,099		131	%

Advertising net revenues increased in the third quarter and first nine months of 2019 compared with the corresponding prior year periods, due primarily to the additional $1.4 million and $4.5 million in net revenues generated by Performance Bridge for the three and nine months ended September 30, 2019, respectively. Excluding the impact of the Performance Bridge acquisition, our advertising net revenues increased by $0.2 million, or 4%, in the third quarter of 2019 and $2.2 million, or 21%, in the first nine months of 2019 compared with the corresponding prior year periods, due to a combination of the addition of new clients and increased business with existing clients.

aiWARE SaaS Solutions net revenues increased in the third quarter and first nine months of 2019 compared with the corresponding prior year periods due primarily to the additional of $0.5 million and $2.5 million in net revenues generated by Wazee Digital for the three and nine months ended September 30, 2019, respectively. Excluding the impact of the Wazee Digital acquisition, our aiWARE SaaS solutions net revenues increased by $0.3 million, or 30%, in the third quarter of 2019 compared with the third quarter of 2018, due primarily to an increase in net revenues in our media and entertainment market as we added new customers and expanded our services to some existing customers. Excluding the impact of the Wazee Digital acquisition, our aiWARE SaaS solutions net revenues increased by $1.6 million, or 50%, in the first nine months of 2019 compared with the corresponding prior year period, due primarily to an increase of $1.4 million in net revenues from customers in our media and entertainment market and an increase of $0.5 million in net revenues from customers in our government market. These increases were offset in part by a decrease in net revenues from customers in our legal market, due primarily to a large project in the 2018 period that did not recur in the current year period.

All of the net revenues generated from aiWARE content licensing and media services in all periods resulted from our acquisition of Wazee Digital at the end of August 2018. We recorded revenues for the full three and nine months ended September 30, 2019, compared with revenues for only one month following the acquisition of Wazee Digital in the corresponding prior year periods.

Net revenues in our advertising business are impacted by the timing of particular advertising campaigns of our major clients, in many cases due to the seasonal nature of their advertising activities. Net revenues from our aiWARE content licensing and media services are impacted by the timing of major sporting events throughout the year. In our aiWARE SaaS solutions business, revenues from customers in certain markets, particularly in the legal market, are often project-based and are impacted by the timing of large projects. As such, in general, we expect that our net revenues from these businesses and markets may fluctuate significantly from period to period.

	Three Months Ended											Nine Months Ended
(dollars in thousands)	September 30,											September 30,
	2019			2018			$ Change		% Change			2019			2018			$ Change		% Change
Cost of net revenue	$	4,757		$	1,570		$	3,187		203.0	%	$	13,191		$	2,953		$	10,238		346.7	%
Gross profit		8,048			5,975			2,073		34.7	%		24,009			13,148			10,861		82.6	%
Gross margin		63	%		79	%							65	%		82	%

The decrease in gross margin in the three and nine months ended September 30, 2019 compared with the corresponding prior year periods reflects the lower proportion of our total net revenues represented by our advertising business. Our advertising revenues represented 49% and 48% of our total net revenues for the three and nine months ended September 30, 2019, respectively, compared with 63% and 69% of our total revenues for the three and nine months ended September 30, 2018, respectively. Our advertising business generally has gross margins exceeding 95%, significantly higher than the gross margins of our aiWARE SaaS solutions and aiWARE content licensing and media services businesses, and with a higher proportion of our net revenues from our aiWARE businesses, our overall gross margin decreased in the three and nine months ended September 30, 2019. We expect this trend to continue over time as net revenues from our aiWARE SaaS solutions and aiWARE content licensing and media services continue to comprise a higher proportion of our total net revenues. In addition, our cost of revenues for the three and nine months ended September 30, 2019 included $0.6 million and $1.5 million of expense, respectively, related to the amortization of intangible assets acquired in the third quarter of 2018, which reduced our gross margin by approximately 4.1% and 3.8% compared with the three and nine months ended September 30, 2018, respectively.

	Three Months Ended										Nine Months Ended
(dollars in thousands)	September 30,										September 30,
	2019		2018		$ Change			% Change			2019		2018		$ Change		% Change
Sales and marketing	$	6,609	$	4,586	$	2,023			44.1	%	$	19,190	$	15,476	$	3,714		24.0	%
Research and development		5,730		5,218		512			9.8	%		19,019		14,892		4,127		27.7	%
General and administrative		11,905		12,436		(531	)		(4.3	)%		35,239		26,727		8,512		31.8	%
Total operating expenses	$	24,244	$	22,240	$	2,004			9.0	%	$	73,448	$	57,095	$	16,353		28.6	%

Sales and Marketing. The increase in sales and marketing expenses in absolute dollars for the three months ended September 30, 2019 compared with the corresponding prior year period was due primarily to an additional $1.1 million of sales and marketing expenses for Wazee Digital and Performance Bridge which were acquired at the end of August 2018 and an additional $0.5 million of expense related to the amortization of customer relationships associated with those acquisitions. As a percentage of net revenues, sales and marketing expenses declined to 51.6% in the three months ended September 30, 2019 from 60.8% in the corresponding prior year period, due to the increased operating leverage provided by our higher revenue level.

The increase in sales and marketing expenses in absolute dollars for the nine months ended September 30, 2019 compared with the corresponding prior year period was due primarily to an additional $3.3 million of sales and marketing expenses for Wazee Digital and Performance Bridge and an additional $1.3 million of expense related to the amortization of customer relationships associated with those acquisitions. These increases were offset in part by spending reductions as we focused on sales and marketing efforts that we believe deliver the highest value. As a percentage of net revenues, sales and marketing expenses declined to 51.6% in the nine months ended September 30, 2019 from 96.1% in the corresponding prior year period, due to the increased operating leverage provided by our higher revenue level.

Research and Development. The increase in research and development expenses in absolute dollars in the three months ended September 30, 2019 compared with the corresponding prior year period was due primarily to the addition of $0.4 million of research and development expenses for Wazee Digital and Machine Box, which were acquired at the end of August 2018, and $0.4 million of additional product development costs, offset by a $0.3 million reduction in earn-out compensation expense associated with the acquisition of Machine Box. As a percentage of net revenues, research and development expenses declined to 44.7% in the third quarter of 2019 from 69.2% in prior year period, due to the increased operating leverage provided by our higher revenue level.

The increase in research and development expenses in absolute dollars in the nine months ended September 30, 2019 compared with the prior year period was due primarily to the addition of $2.1 million of research and development expenses for Wazee Digital and Machine Box, $1.4 million of stock-based compensation primarily associated with the Machine Box earnout and $0.7 million of platform costs for product development. As a percentage of net revenues, research and development expenses declined to 51.1% in the first nine months of 2019 from 92.5% in prior year period, due to the increased operating leverage provided by our higher revenue level.

General and Administrative. The decrease in general and administrative expenses in the three months ended September 30, 2019 compared with the corresponding prior year period was due primarily to $2.1 million in advisory fees and legal fees that we incurred in the prior year period related to our acquisitions, which did not recur in the current year period, offset in part by the addition of $0.8 million in general and administrative expenses from the acquisitions of Wazee Digital and Performance Bridge, which were acquired at the end of August 2018, and an increase of $0.5 million in personnel costs due to headcount additions to support the growth of our business. As a percentage of net revenues, general and administrative expenses declined to 93.0% in the second quarter of 2019 from 164.8% in the prior year period, due to the increased operating leverage provided by our higher revenue level.

The increase in general and administrative expenses in absolute dollars in the nine months ended September 30, 2019 compared with the prior year period was due primarily to an increase in stock-based compensation expense of $4.7 million, related primarily to performance-based stock options and acquisition-related stock awards, and the addition of $3.7 million of general and administrative expenses for Wazee Digital and Performance Bridge. As a percentage of net revenues, general and administrative expenses declined to 94.7% in the first nine months of 2019 from 166.0% in the prior year period, due to the increased operating leverage provided by our higher revenue level.

We intend to continue to invest in the development of our AI capabilities and enhancement of our aiWARE SaaS solutions and services, and in our sales and marketing efforts in order to drive greater awareness of our offerings, gain new customers and grow our business. However, we plan to manage our operating expenses prudently. In November 2019, we realigned our business and functional teams to achieve operational efficiencies, implemented computing cost reductions, and completed enhancements to our aiWARE operating system that we expect will improve computing efficiency. We believe that these initiatives will support the next phase of our growth strategy while reducing our expenses and improving our financial performance.

Other income, net, totaled $0.2 million and $0.4 million for the three and nine months ended September 30, 2019, respectively, and $0.3 million and $0.6 million for the three and nine months ended September 30, 2018, respectively, and was comprised primarily of interest income on investments in money market funds and marketable securities.

Our principal sources of liquidity are our cash and cash equivalents, which totaled $49.2 million as of September 30, 2019, compared with total cash and cash equivalents and marketable securities of $51.1 million as of December 31, 2018. The decrease in the combined balance of our cash and cash equivalents and marketable securities in the nine months ended September 30, 2019 was due primarily to cash used to fund our operations, offset in large part by the net proceeds of $17.5 million received from sales of common stock during the first nine months of 2019.

A summary of cash flows from our operating, investing and financing activities is shown in the table below.

Our operating activities used cash of $18.4 million in the nine months ended September 30, 2019, due primarily to our net loss of $47.2 million, adjusted by $18.6 million in non-cash expenses, including $16.0 million in stock-based compensation expense, and an increase in cash advances from advertising clients. The cash used in operating activities reflects our business strategy of investing in the development of our AI capabilities and enhancement of our aiWARE SaaS solutions and services to grow our business and future revenues. We gauge the amount of cash utilized in these efforts using the adjusted EBITDAS metric presented below under the heading “Non-GAAP Financial Measure.” Our use of cash as measured by adjusted EBITDAS decreased to $28.1 million in the nine months ended September 30, 2019 from $29.8 million in the nine months ended September 30, 2018, as we leveraged the increase in net revenues, offset by the operating costs associated with the businesses we acquired in the third quarter of 2018, to reduce our adjusted EBITDAS loss.

Our operating activities used cash of $25.0 million in the nine months ended June 30, 2018. The cash used in operating activities in the first nine months of 2018 reflected our business strategy, namely adding internal resources in software engineering and data science to expand the capabilities of our aiWARE platform and in sales and marketing to develop future revenues from our platform.

Our investing activities provided cash of $12.0 million in the nine months ended September 30, 2019. Net cash provided by investing activities consisted primarily of proceeds from maturing marketable securities, which were used to fund a portion of the cash used in our operating activities, offset in part by $0.9 million of cash paid to the former stockholder of Performance Bridge as additional earnout consideration and $0.5 million of cash to acquire software that we expect will enhance aiWARE.

Our investing activities provided cash of $7.2 million in the nine months ended September 30, 2018, due primarily to proceeds of $21.0 million from maturing marketable securities, offset in part by $9.6 million related to our acquisitions and capital expenditures of $3.5 million related to the build-out and furnishing of our leased headquarters.

Our financing activities provided cash of $18.0 million in the nine months ended September 30, 2019. Net cash provided by financing activities consisted of $17.3 million in net proceeds received from our sales of common stock and $0.7 million received from the exercise of stock options and purchases of shares under our ESPP.

Our financing activities provided cash of $34.3 million in the nine months ended September 30, 2018, due primarily to $32.8 million in net proceeds received from our common stock offering in June 2018 and $1.6 million received from the exercise of stock options and purchases of shares under our ESPP.

In June 2018, we entered into an Equity Distribution Agreement with JMP Securities LLC, as sales agent (“JMP Securities”), pursuant to which we may offer and sell, from time to time, through JMP Securities, shares of our common stock having an aggregate offering price of up to $50.0 million, of which $27.7 million remains available for sale as of the date of this filing. Subject to the terms and conditions of the Equity Distribution Agreement and satisfaction of certain conditions, JMP Securities will use commercially reasonable efforts, consistent with its normal trading and sales practices, applicable state and federal law, rules and regulations, and the rules of The Nasdaq Global Market, to sell shares of our common stock from time to time based upon our instructions, including any price, time or size limits that we specify, in any method deemed to be an “at the market offering” as defined in Rule 415(a)(4) of the Securities Act. We will pay JMP Securities a commission of 3.0% of the aggregate gross proceeds from each sale of shares.

We are not obligated to sell any shares under the Equity Distribution Agreement. The Equity Distribution Agreement may be terminated by JMP Securities or us at any time upon notice to the other party, or by JMP Securities at any time in certain circumstances, including the occurrence of a material adverse change in our business or financial condition that makes it impractical or inadvisable to market our shares or to enforce contracts for the sale of the shares.

We have generated significant losses since inception and expect to continue to generate losses for the foreseeable future. However, we believe that our current cash and cash equivalents balances will be sufficient to fund our operations in the ordinary course of business for at least the next twelve months. We have no present agreements or commitments with respect to any material acquisitions of businesses or technologies or any other material capital expenditures. We will continue to evaluate potential acquisitions of and/or investments in companies or technologies that complement our business and may make such acquisitions and/or investments in the future. Accordingly, we may need to obtain additional sources of capital in the future to finance any such acquisitions and/or investments. We may not be able to obtain such financing on commercially reasonable terms, if at all. If we are able to obtain additional financing, it may contain undue restrictions on our operations, in the case of debt financing, or cause substantial dilution for our stockholders, in the case of equity financing.

We have not entered into any off-balance sheet arrangements and do not have any holdings in variable interest entities.

We have presented an adjusted EBITDAS measure in the discussion of our cash flows above. The items excluded from adjusted EBITDAS are detailed in the reconciliation below. Adjusted EBITDAS is not a financial measure calculated and presented in accordance with U.S. generally accepted accounting principles (“GAAP”) and should not be considered as an alternative to net income (loss), operating income (loss) or any other financial measures so calculated and presented, nor as an alternative to cash flow from operating activities as a measure of liquidity. Other companies (including our competitors) may define adjusted EBITDAS differently. We have presented adjusted EBITDAS because management believes it to be an important supplemental measure of performance that is commonly used by securities analysts, investors and other interested parties in the evaluation of companies in our industry, and believes that it provides a useful comparison of our current period financial results to our historical and future financial results. Management also uses this information internally for forecasting and budgeting. This non-GAAP measure may not be indicative of our historical operating results or predictive of our potential future results. Investors should not consider adjusted EBITDAS in isolation or as a substitute for analysis of our results as reported in accordance with GAAP.

	Three Months Ended						Nine Months Ended
(in thousands)	September 30,						September 30,
	2019			2018			2019			2018
Reconciliation of Net Loss to Adjusted EBITDAS:
Net loss	$	(14,197	)	$	(15,941	)	$	(47,194	)	$	(43,319	)
Provision (benefit) for income taxes		(1,815	)		5			(1,799	)		17
Depreciation and amortization		1,622			555			4,342			1,383
Stock-based compensation expense		4,736			4,838			14,794			9,963
Issuance of warrants		—			—			—			207
Change in fair value of warrant liability		(57	)		(108	)		(7	)		(93	)
Acquisition and integration-related costs		—			2,020						2,020
Machine Box contingent payments		160			—			1,609			—
Machine Box earn-out fair value adjustment		(79	)		—			(9	)		—
Performance Bridge earn-out fair value adjustment		—			—			139			—
Adjusted EBITDAS	$	(9,630	)	$	(8,631	)	$	(28,125	)	$	(29,822	)

As a smaller reporting company, we are not required to provide the information required by Item 305 of Regulation S-K.

Our management, with the participation of our Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of our disclosure controls and procedures as of the end of the period covered by this Quarterly Report on Form 10-Q. Disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Exchange Act) are designed to ensure that information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is (i) recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and (ii) accumulated and communicated to the company’s management, including its principal executive officer and principal financial officer, as appropriate to allow timely decisions regarding required disclosure. Based on the evaluation of our

disclosure controls and procedures, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures were not effective as of the end of the period covered by this Quarterly Report on Form 10-Q due to the material weakness that was previously reported in our Annual Report on Form 10-K for the year ended December 31, 2018, related to accounting for infrequent complex transactions such as the three business combinations completed in the third quarter of 2018. We have initiated measures to remediate such material weakness; however, it had not been remediated as of September 30, 2019. Notwithstanding the foregoing, our management has concluded that our condensed consolidated financial statements for the periods covered by and included in this Quarterly Report are prepared in accordance with GAAP and fairly present, in all material respects, our financial position, results of operations and cash flows for each of the periods presented herein.

There were no changes in our internal control over financial reporting during the period covered by this Quarterly Report on Form 10-Q, other than additional measures initiated to continue to remediate the material weakness disclosed above that was identified during the fourth quarter of 2018, that materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Our disclosure controls and procedures and internal control over financial reporting are designed to provide reasonable assurance of achieving the desired control objectives. Our management recognizes that any control system, no matter how well designed and operated, is based upon certain judgments and assumptions and cannot provide absolute assurance that its objectives will be met. In addition, the design of disclosure controls and procedures must reflect the fact that there are resource constraints and that management is required to apply judgment in evaluating the benefits of possible controls and procedures relative to their costs. Similarly, an evaluation of controls cannot provide absolute assurance that misstatements due to error or fraud will not occur or that all control issues and instances of fraud, if any, have been detected.

From time to time, we may be involved in litigation relating to claims arising out of our operations in the normal course of business. We currently are not a party to any legal proceedings, the adverse outcome of which, in management’s opinion, individually or in the aggregate, would have a material adverse effect on our results of operations, financial position or cash flows. Regardless of the outcome, any litigation could have an adverse impact on us due to defense and settlement costs, diversion of management resources and other factors.

Our Annual Report on Form 10-K for the year ended December 31, 2018 contains a discussion of the most significant risks associated with our business. There have been no other material changes to the risks described in our Annual Report on Form 10-K.

On September 6, 2019, we issued a total of 129,552 shares of our common stock as additional contingent consideration to the former stockholders of Machine Box.

No underwriters were involved in the foregoing issuance of securities. The securities were issued in reliance upon the exemption from the registration requirements of the Securities Act, as set forth in Section 4(a)(2) of the Securities Act.

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Title of each class		Trading Symbol		Name of each exchange on which registered
Common Stock, par value $0.001 per share		VERI		The NASDAQ Stock Market LLC

Special Note Regarding Forward-Looking Statements
PART I.	FINANCIAL INFORMATION	2
Item 1.	Financial Statements (Unaudited)	2
	Condensed Consolidated Balance Sheets as of September 30, 2019 and December 31, 2018	2
	Condensed Consolidated Statements of Operations and Comprehensive Loss for the Three and Nine Months Ended September 30, 2019 and 2018	3
	Condensed Consolidated Statements of Stockholders’ Equity for the Three and Nine Months Ended September 30, 2019 and 2018	4
	Condensed Consolidated Statements of Cash Flows for the Nine Months Ended September 30, 2019 and 2018	6
	Notes to the Condensed Consolidated Financial Statements	7
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	22
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	29
29Item 4.	Controls and Procedures	29
PART II.	OTHER INFORMATION	31
Item 1.	Legal Proceedings	31
Item 1A.	Risk Factors	31
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	31
Item 3.	Defaults Upon Senior Securities	31
Item 4.	Mine Safety Disclosures	31
Item 5.	Other Information	31
Item 6.	Exhibits	32
Signatures		33

Acquisition consideration	Amount
Cash consideration at closing	$	1,220
Equity consideration at closing		3,938
Working capital adjustment		34
Contingent earnout consideration		3,770
Estimated purchase price	$	8,962

Purchase price allocation:	Preliminary			Final
Cash	$	2,283		$	2,283
Accounts receivable		3,551			3,551
Prepaid and other current assets		23			23
Property and equipment		43			43
Intangible assets		5,800			5,800
Accounts payable		(1,402	)		(1,402	)
Accrued expenses and other current liabilities		(4,337	)		(4,337	)
Accrued compensation		(42	)		(42	)
Deferred tax liability		-			(1,575	)
Identifiable net assets acquired	$	5,919		$	4,344
Goodwill		3,043			4,618
Total purchase price	$	8,962		$	8,962

Purchase price allocation:	Amount
Cash	$	975
Accounts receivable		2,396
Prepaid and other current assets		376
Property and equipment		292
Intangible assets		13,300
Accounts payable		(825	)
Accrued expenses and other current liabilities		(3,516	)
Accrued compensation		(850	)
Other long-term liabilities		(700	)
Identifiable net assets acquired	$	11,448
Goodwill		1,104
Total purchase price	$	12,552

Large accelerated filer	☐	Accelerated filer	☒
Non-accelerated filer	☐	Smaller reporting company	☒
		Emerging growth company	☒

	Estimated Useful Life (in years)		Fair Value
Customer relationships		5.0	$	5,100
Noncompete agreement		4.0		700
Total intangible assets			$	5,800

	December 31, 2018
	Continuous Unrealized Losses
	Less than			12 Months
	12 Months			or Greater		Total
Fair value of marketable securities	$	13,565		$	—	$	13,565
Unrealized losses	$	(48	)	$	—	$	(48	)

	September 30, 2019			December 31, 2018
Volatility		70	%		70	%
Risk-free rate		1.55	%		2.51	%
Term	3.50 years			4.25 years

Balance, December 31, 2018	$	23
Change in fair value		(7	)
Balance, September 30, 2019	$	16

	Carrying Amount
Balance as of December 31, 2018	$	5,509
Performance Bridge working capital adjustment		34
Performance Bridge purchase price allocation adjustment		1,575
Machine Box purchase price allocation adjustment		246
Wazee Digital purchase price allocation adjustment		(123	)
Balance as of September 30, 2019	$	7,241

2019 (3 months)	$	1,348
2020		5,382
2021		4,261
2022		3,963
2023		2,520
Total	$	17,474

2019 (3 months)	$	669
2020		2,414
2021		2,211
2022		1,852
2023		1,680
Thereafter		1,730
Total minimum payments	$	10,556

Estimated volatility	65	%
Risk-free interest rate	2.7	%
Dividend yield	—	%
Cost of equity	14	%

Expected term (in years)	0.5 - 2.0
Expected volatility	51% - 71%
Risk-free interest rate	1.3% - 2.5%
Expected dividend yield		—

				Weighted
				Average Grant
	Shares			Date Fair Value
Unvested at December 31, 2018		72,208		$	7.26
Vested		(36,982	)	$	7.03
Unvested at September 30, 2019		35,226		$	7.50

Exhibit No.		Description of Exhibit
10.1		Letter Agreement between the Company and John A. Ganley, Jr. dated September 16, 2019 (incorporated by reference to Exhibit 10.1 of the Current Report on Form 8-K filed with the Securities and Exchange Commission on September 20, 2019).
31.1		Certification pursuant to Rule 13a-14(a) or Rule 15d-14(a) of the Exchange Act.

31.2		Certification pursuant to Rule 13a-14(a) or Rule 15d-14(a) of the Exchange Act.

32.1*		Certifications pursuant to Rule 13a-14(b) or Rule 15d-14(b) of the Exchange Act and 18 U.S.C. Section 1350.


101.INS		XBRL Instance Document

101.SCH		XBRL Taxonomy Extension Schema Document

101.CAL		XBRL Taxonomy Extension Calculation Linkbase Document

101.DEF		XBRL Taxonomy Extension Definition Linkbase Document

101.LAB		XBRL Taxonomy Extension Label Linkbase Document

101.PRE		XBRL Taxonomy Extension Presentation Linkbase Document

	Veritone, Inc.

November 8, 2019	By	/s/ Chad Steelberg
		Chad Steelberg
		Chief Executive Officer and Chairman of the Board
		(Principal Executive Officer)

November 8, 2019	By	/s/ Peter F. Collins
		Peter F. Collins
		Executive Vice President and Chief Financial Officer
		(Principal Financial and Accounting Officer)