0001209191-19-058922.txt : 20191203 0001209191-19-058922.hdr.sgml : 20191203 20191203203328 ACCESSION NUMBER: 0001209191-19-058922 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20191201 FILED AS OF DATE: 20191203 DATE AS OF CHANGE: 20191203 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Yang Vivian CENTRAL INDEX KEY: 0001615037 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37879 FILM NUMBER: 191267075 MAIL ADDRESS: STREET 1: 100 NORTH CRESCENT DRIVE, SUITE 200 CITY: BEVERLY HILLS STATE: CA ZIP: 90210 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Trade Desk, Inc. CENTRAL INDEX KEY: 0001671933 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] IRS NUMBER: 271887399 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 BUSINESS PHONE: (805) 585-3434 MAIL ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2019-12-01 0 0001671933 Trade Desk, Inc. TTD 0001615037 Yang Vivian C/O THE TRADE DESK, INC. 42 NORTH CHESTNUT STREET VENTURA CA 93001 0 1 0 0 Chief Legal Officer Class A Common Stock 2019-12-01 4 A 0 5261 0.00 A 47725 D Class A Common Stock 2019-12-01 4 F 0 2963 263.34 D 44762 D Class A Common Stock 2019-12-01 4 F 0 2531 263.34 D 42231 D Class A Common Stock 2019-12-01 4 F 0 1154 263.34 D 41077 D Class A Common Stock 2019-12-02 4 C 0 1263 0.00 A 42340 D Class A Common Stock 2019-12-02 4 S 0 1263 261.12 D 41077 D Class A Common Stock 2019-12-02 4 M 0 902 30.15 A 41979 D Class A Common Stock 2019-12-02 4 S 0 902 261.12 D 41077 D Class A Common Stock 2019-12-02 4 M 0 875 48.00 A 41952 D Class A Common Stock 2019-12-02 4 S 0 875 261.12 D 41077 D Class A Common Stock 2019-12-02 4 M 0 365 142.45 A 41442 D Class A Common Stock 2019-12-02 4 S 0 365 261.12 D 41077 D Employee Stock Option (Right to Buy) 263.34 2019-12-01 4 A 0 9876 0.00 A 2029-12-01 Class A Common Stock 9876 9876 D Employee Stock Option (Right to Buy) 18.03 2019-12-02 4 M 0 1263 0.00 D 2026-08-14 Class B Common Stock 1263 11399 D Class B Common Stock 0.00 2019-12-02 4 M 0 1263 0.00 A Class A Common Stock 1263 1263 D Class B Common Stock 0.00 2019-12-02 4 C 0 1263 0.00 D Class A Common Stock 1263 0 D Employee Stock Option (Right to Buy) 30.15 2019-12-02 4 M 0 902 0.00 D 2026-12-22 Class A Common Stock 902 10828 D Employee Stock Option (Right to Buy) 48.00 2019-12-02 4 M 0 875 0.00 D 2027-12-01 Class A Common Stock 875 21012 D Employee Stock Option (Right to Buy) 142.45 2019-12-02 4 M 0 365 0.00 D 2028-12-01 Class A Common Stock 365 13155 D Represents a restricted stock award with a Vesting Commencement Date ("VCD") of December 1, 2019, and which vests as to one-fourth of the granted shares on each anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 23, 2016. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2017. The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2018. The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. The option was granted on August 15, 2016, the VCD. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates. Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48) of the shares subject to the option vest each monthly anniversary of the VCD , subject to continued employment with the Issuer through the applicable vesting dates. The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. /s/ Paul E. Ross, Attorney-in-Fact for Vivian Yang 2019-12-03