0001209191-19-053142.txt : 20191015 0001209191-19-053142.hdr.sgml : 20191015 20191015161856 ACCESSION NUMBER: 0001209191-19-053142 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20191011 FILED AS OF DATE: 20191015 DATE AS OF CHANGE: 20191015 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Yang Vivian CENTRAL INDEX KEY: 0001615037 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37879 FILM NUMBER: 191151143 MAIL ADDRESS: STREET 1: 100 NORTH CRESCENT DRIVE, SUITE 200 CITY: BEVERLY HILLS STATE: CA ZIP: 90210 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Trade Desk, Inc. CENTRAL INDEX KEY: 0001671933 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] IRS NUMBER: 271887399 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 BUSINESS PHONE: (805) 585-3434 MAIL ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2019-10-11 0 0001671933 Trade Desk, Inc. TTD 0001615037 Yang Vivian C/O THE TRADE DESK, INC. 42 NORTH CHESTNUT STREET VENTURA CA 93001 0 1 0 0 Chief Legal Officer Class A Common Stock 2019-10-11 4 M 0 902 30.15 A 43366 D Class A Common Stock 2019-10-11 4 S 0 902 200.00 D 42464 D Class A Common Stock 2019-10-11 4 M 0 875 48.00 A 43339 D Class A Common Stock 2019-10-11 4 S 0 875 200.00 D 42464 D Class A Common Stock 2019-10-11 4 M 0 365 142.45 A 42829 D Class A Common Stock 2019-10-11 4 S 0 365 200.00 D 42464 D Employee Stock Option (Right to Buy) 30.15 2019-10-11 4 M 0 902 0.00 D 2026-12-22 Class A Common Stock 902 12632 D Employee Stock Option (Right to Buy) 48.00 2019-10-11 4 M 0 875 0.00 D 2027-12-01 Class A Common Stock 875 22762 D Employee Stock Option (Right to Buy) 142.45 2019-10-11 4 M 0 365 0.00 D 2028-12-01 Class A Common Stock 365 13885 D The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. The option was granted on December 23, 2016. The Vesting Commencement Date ("VCD") is December 1, 2016. One forty-eighth (1/48) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48) of the shares subject to the option vest each monthly anniversary of the VCD , subject to continued employment with the Issuer through the applicable vesting dates. The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. /s/ Paul E. Ross, Attorney-in-Fact for Vivian Yang 2019-10-15