0001209191-19-046618.txt : 20190819 0001209191-19-046618.hdr.sgml : 20190819 20190819165817 ACCESSION NUMBER: 0001209191-19-046618 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20190816 FILED AS OF DATE: 20190819 DATE AS OF CHANGE: 20190819 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Yang Vivian CENTRAL INDEX KEY: 0001615037 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37879 FILM NUMBER: 191037071 MAIL ADDRESS: STREET 1: 100 NORTH CRESCENT DRIVE, SUITE 200 CITY: BEVERLY HILLS STATE: CA ZIP: 90210 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Trade Desk, Inc. CENTRAL INDEX KEY: 0001671933 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] IRS NUMBER: 271887399 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 BUSINESS PHONE: (805) 585-3434 MAIL ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2019-08-16 0 0001671933 Trade Desk, Inc. TTD 0001615037 Yang Vivian C/O THE TRADE DESK, INC. 42 NORTH CHESTNUT STREET VENTURA CA 93001 0 1 0 0 Chief Legal Officer Class A Common Stock 2019-08-16 4 C 0 1263 0.00 A 43727 D Class A Common Stock 2019-08-16 4 S 0 1263 247.06 D 42464 D Employee Stock Option (Right to Buy) 18.03 2019-08-16 4 M 0 1263 0.00 D 2026-08-14 Class B Common Stock 1263 15188 D Class B Common Stock 0.00 2019-08-16 4 M 0 1263 0.00 A Class A Common Stock 1263 1263 D Class B Common Stock 0.00 2019-08-16 4 C 0 1263 0.00 D Class A Common Stock 1263 0 D The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. The option was granted on August 15, 2016, the Vesting Commencement Date ("VCD"). One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates. Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. /s/ Paul E. Ross, Attorney-in-Fact for Vivian Yang 2019-08-19