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Segment Reporting
12 Months Ended
Dec. 31, 2014
Segment Reporting [Abstract]  
Segment Reporting
Segment Reporting
The Company’s determination of reportable business segments considers the strategic operating units under which the Company makes financial decisions, allocates resources and assesses performance of its retail and asset optimization businesses.
The Company’s reportable business segments are retail natural gas and retail electricity. The retail natural gas segment consists of natural gas sales to, and natural gas transportation and distribution for, residential and commercial customers. Asset optimization activities, considered an integral part of securing the lowest price natural gas to serve retail gas load, are part of the retail natural gas segment. The Company recorded asset optimization revenues of $284.6 million, $192.4 million and $248.6 million and asset optimization cost of revenues of $282.3 million, $192.1 million and $249.7 million for the years ended December 31, 2014, 2013 and 2012, respectively, which are presented on a net basis in asset optimization revenues. The retail electricity segment consists of electricity sales and transmission to residential and commercial customers. Corporate and other consists of expenses and assets of the retail natural gas and retail electricity segments that are managed at a consolidated level such as general and administrative expenses.
To assess the performance of the Company’s operating segments, the chief operating decision maker analyzes retail gross margin. The Company defines retail gross margin as operating income plus (i) depreciation and amortization expenses and (ii) general and administrative expenses, less (i) net asset optimization revenues, (ii) net gains (losses) on non-trading derivative instruments, and (iii) net current period cash settlements on non-trading derivative instruments. The Company deducts net gains (losses) on non-trading derivative instruments, excluding current period cash settlements, from the retail gross margin calculation in order to remove the non-cash impact of net gains and losses on non-trading derivative instruments.
Retail gross margin is a primary performance measure used by our management to determine the performance of our retail natural gas and electricity business by removing the impacts of our asset optimization activities and net non-cash income (loss) impact of our economic hedging activities. As an indicator of our retail energy business’ operating performance, retail gross margin should not be considered an alternative to, or more meaningful than, operating income, as determined in accordance with GAAP. Below is a reconciliation of retail gross margin to (loss) income before income tax expense. 
  
 
Years Ended December 31,
(in thousands)
 
2014

2013

2012
Reconciliation of Retail Gross Margin to (Loss)income before taxes
 





(Loss) income before income tax expense
 
$
(5,156
)

$
31,468


$
26,139

Interest and other income
 
(263
)

(353
)

(62
)
Interest expense
 
1,578


1,714


3,363

Operating Income
 
(3,841
)

32,829


29,440

Depreciation and amortization
 
22,221


16,215


22,795

General and administrative
 
45,880


35,020


47,321

Less:
 





Net asset optimization revenue
 
2,318


314


(1,136
)
Net, Gains (losses) on non-trading derivative instruments
 
(8,713
)

1,429


(19,016
)
Net, Cash settlements on non-trading derivative instruments
 
(6,289
)

653


26,489

Retail Gross Margin
 
$
76,944


$
81,668


$
93,219



The Company uses retail gross margin and net asset optimization revenues as the measure of profit or loss for its business segments. This measure represents the lowest level of information that is provided to the chief operating decision maker for our reportable segments.

Financial data for business segments are as follows (in thousands): 
Year Ended December 31, 2014
Retail
Electricity

Retail
Natural Gas

Corporate
and Other

Eliminations

Total Spark Retail
Total Revenues
$
176,406


$
146,470


$


$


$
322,876

Retail cost of revenues
149,452


109,164






258,616

Less:









Net asset optimization revenues


2,318






2,318

Net, Gains (losses) on non-trading derivative instruments
(518
)

(8,195
)





(8,713
)
Current period settlements on non-trading derivatives
(5,145
)

(1,144
)





(6,289
)
Retail gross margin
$
32,617


$
44,327


$


$


$
76,944

Total Assets
$
46,848


$
101,711


$
27,285


$
(37,447
)

$
138,397

Year Ended December 31, 2013
Retail
Electricity

Retail
Natural Gas

Corporate
and Other

Eliminations

Total Spark Retail
Total Revenues
$
191,872


$
125,218


$


$


$
317,090

Retail cost of revenues
149,885


83,141






233,026

Less:









Net asset optimization revenues


314






314

Net, Gains (losses) on non-trading derivative instruments
1,336


93






1,429

Current period settlements on non-trading derivatives
1,349


(696
)





653

Retail gross margin
$
39,302


$
42,366


$


$


$
81,668

Total Assets
$
41,879


$
87,985


$
953


$
(21,744
)

$
109,073

Year Ended December 31, 2012
Retail
Electricity

Retail
Natural Gas

Corporate
and Other

Eliminations

Spark Retail
Total Revenues
$
256,357


$
122,705


$


$


$
379,062

Retail cost of revenues
202,440


77,066






279,506

Less:










Net asset optimization revenues


(1,136
)





(1,136
)
Net, Gains (losses) on non-trading derivative instruments
(17,400
)

(1,616
)





$
(19,016
)
Current period settlements on non-trading derivatives
18,577


7,912






26,489

Retail gross margin
$
52,740


$
40,479


$


$


$
93,219


Significant Customers
For the years ended December 31, 2014, 2013 and 2012, we had one significant customer that individually accounted for more than 10% of the Company’s combined and consolidated net asset optimization revenues.
Significant Suppliers
For the years ended December 31, 2014, 2013 and 2012, we had one significant supplier that individually accounted for more than 10% of the Company’s combined and consolidated net asset optimization revenues cost of revenues.
For the years ended December 31, 2014, and 2013, the Company had three and one significant suppliers that individually accounted for more than 10% of the Company’s combined and consolidated retail electricity retail cost of revenues, respectively. There were no significant suppliers for retail electricity in 2012.