Senior Vice President

0001601742-24-000002.txt : 20240417 0001601742-24-000002.hdr.sgml : 20240417 20240417141102 ACCESSION NUMBER: 0001601742-24-000002 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20240331 FILED AS OF DATE: 20240417 DATE AS OF CHANGE: 20240417 EFFECTIVENESS DATE: 20240417 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Private Ocean, LLC CENTRAL INDEX KEY: 0001601742 ORGANIZATION NAME: IRS NUMBER: 205742052 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-16108 FILM NUMBER: 24850316 BUSINESS ADDRESS: STREET 1: 100 SMITH RANCH ROAD STREET 2: SUITE 300 CITY: SAN RAFAEL STATE: CA ZIP: 94903 BUSINESS PHONE: 415-526-2900 MAIL ADDRESS: STREET 1: 100 SMITH RANCH ROAD STREET 2: SUITE 300 CITY: SAN RAFAEL STATE: CA ZIP: 94903 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001601742 XXXXXXXX 03-31-2024 03-31-2024 Private Ocean, LLC

100 SMITH RANCH ROAD SUITE 300 SAN RAFAEL CA 94903

13F HOLDINGS REPORT 028-16108 000110666 801-20857 N Justin Hult Senior Vice President (415) 526-2900 Justin Hult San Rafael CA 04-17-2024 0 476 943599353 false INFORMATION TABLE 2 privateocean1q24.xml 3M Co COM 88579Y101 149983 1414 SH SOLE 0 0 1414 ABB Ltd COM 000375204 8808 190 SH SOLE 0 0 190 Abbott Laboratories COM 002824100 172536 1518 SH SOLE 0 0 1518 AbbVie Inc COM 00287Y109 501503 2754 SH SOLE 0 0 2754 Accenture PLC Class A COM G1151C101 348343 1005 SH SOLE 0 0 1005 Adobe Systems Inc COM 00724F101 75690 150 SH SOLE 0 0 150 Advanced Battery Technologies Inc COM 02451V309 1237 707 SH SOLE 0 0 707 Advanced Micro Devices COM 007903107 61006 338 SH SOLE 0 0 338 Aegon NV COM 0076CA104 5832 964 SH SOLE 0 0 964 AES Corp COM 00130H105 9790 546 SH SOLE 0 0 546 Affirm Holdings Inc Ordinary Shares - Class A COM 00827B106 35807 961 SH SOLE 0 0 961 Agilent Technologies Inc COM 00846U101 13969 96 SH SOLE 0 0 96 Air Products & Chemicals Inc COM 009158106 88186 364 SH SOLE 0 0 364 Allstate Corp COM 020002101 101384 586 SH SOLE 0 0 586 Alphabet Inc Class A COM 02079K305 542442 3594 SH SOLE 0 0 3594 Alphabet Inc Class C COM 02079K107 641319 4212 SH SOLE 0 0 4212 ALPS International Sector Div Dogs ETF ETF 00162Q718 12631 425 SH SOLE 0 0 425 Altria Group Inc COM 02209S103 16794 385 SH SOLE 0 0 385 Amazon.com Inc COM 023135106 3093217 17148 SH SOLE 0 0 17148 Amcor Plc COM G0250X107 3661 385 SH SOLE 0 0 385 America Movil Sa L ADR COM 02390A101 26483 1419 SH SOLE 0 0 1419 American Eagle Outfitters COM 02553E106 321498 12466 SH SOLE 0 0 12466 American Electric Power Company Inc COM 025537101 16876 196 SH SOLE 0 0 196 American Express Co COM 025816109 900152 3953 SH SOLE 0 0 3953 American Tower Corp A COM 03027X100 14279 72 SH SOLE 0 0 72 American Water Works Co. COM 030420103 9777 80 SH SOLE 0 0 80 Ameriprise Financial Inc COM 03076C106 57959 132 SH SOLE 0 0 132 Amgen Inc COM 031162100 413117 1453 SH SOLE 0 0 1453 Angel Oak High Yield Opportunities ETF ETF 03463K745 177563 16201 SH SOLE 0 0 16201 Apple Inc COM 037833100 4090149 23852 SH SOLE 0 0 23852 Arista Networks Inc COM 040413106 11599 40 SH SOLE 0 0 40 Arthur J Gallagher & Co COM 363576109 771236 3084 SH SOLE 0 0 3084 Ascendis Pharma A/S Spon Adr Each Rep 1 COM 04351P101 36432 241 SH SOLE 0 0 241 ASML Holding NV COM N07059210 23291 24 SH SOLE 0 0 24 AstraZeneca PLC ADR COM 046353108 5962 88 SH SOLE 0 0 88 AT&T Corp COM 00206R102 38961 2214 SH SOLE 0 0 2214 Autodesk Inc COM 052769106 106772 410 SH SOLE 0 0 410 Automatic Data Processing COM 053015103 116878 468 SH SOLE 0 0 468 Avista Corp COM 05379B107 9210 263 SH SOLE 0 0 263 B C E Inc COM 05534B760 6082 179 SH SOLE 0 0 179 Banc Calif Inc COM 05990K106 1658 109 SH SOLE 0 0 109 Bank Marin Corte Madera Ca COM 063425102 53742 3205 SH SOLE 0 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0 0 1533 Comcast Corp A COM 20030N101 178515 4118 SH SOLE 0 0 4118 Communication Services Sel Sect SPDR ETF ETF 81369Y852 36992 453 SH SOLE 0 0 453 Compagnie Financiere R COM 204319107 6782 445 SH SOLE 0 0 445 Conagra Foods Inc COM 205887102 2253 76 SH SOLE 0 0 76 ConocoPhillips COM 20825C104 80186 630 SH SOLE 0 0 630 Consol Energy Inc Ordinary Shares COM 20854L108 6282 75 SH SOLE 0 0 75 Consolidated Edison Inc COM 209115104 178384 1964 SH SOLE 0 0 1964 Constellation Brands A COM 21036P108 36416 134 SH SOLE 0 0 134 Constellation Energy Group COM 21037T109 2403 13 SH SOLE 0 0 13 Consumer Discret Sel Sect SPDR ETF ETF 81369Y407 40824 222 SH SOLE 0 0 222 Consumer Staples Select Sector SPDR ETF ETF 81369Y308 57881 758 SH SOLE 0 0 758 Core Laboratories COM 21867A105 7174 420 SH SOLE 0 0 420 Coresite Rlty Corp Com COM 03073E105 91121 375 SH SOLE 0 0 375 Corteva Inc COM 22052L104 51193 888 SH SOLE 0 0 888 Costco Wholesale Corp COM 22160K105 1330456 1816 SH SOLE 0 0 1816 Crown Castle International Corp COM 22822V101 5821 55 SH SOLE 0 0 55 CSX Corp COM 126408103 30101 812 SH SOLE 0 0 812 Cummins Inc COM 231021106 10902 37 SH SOLE 0 0 37 CVS Caremark Corp COM 126650100 17388 218 SH SOLE 0 0 218 Danaher Corp COM 235851102 99888 400 SH SOLE 0 0 400 Dell Inc COM 24703L202 75655 663 SH SOLE 0 0 663 Deutsche Telekom AG COM 251566105 3075 127 SH SOLE 0 0 127 DFA Dimensional US Marketwide Value ETF ETF 25434V724 8866642 216788 SH SOLE 0 0 216788 DFA TA World ex US Core Equity I ETF 25434V880 94301 3707 SH SOLE 0 0 3707 DFA Tax-Managed International Value ETF 25434V807 2950746 80292 SH SOLE 0 0 80292 Dimensional Emerging Core Equity Mkt ETF ETF 25434V302 51028481 2064259 SH SOLE 0 0 2064259 Dimensional Global Real Estate ETF ETF 25434V658 51862331 2031427 SH SOLE 0 0 2031427 Dimensional Inflation-Protected Sec ETF ETF 25434V856 35104 851 SH SOLE 0 0 851 Dimensional International Equity Mkt ETF ETF 25434V203 45394571 1502137 SH SOLE 0 0 1502137 Dimensional International Sstby 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Health, Inc. 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COM 36266G107 4546 50 SH SOLE 0 0 50 General Dynamics Corp COM 369550108 11865 42 SH SOLE 0 0 42 General Electric Co COM 369604301 58627 334 SH SOLE 0 0 334 General Mills Inc COM 370334104 17076 244 SH SOLE 0 0 244 Global X Fds Rbtcs Artfl Inte ETF 37954Y715 38172 1200 SH SOLE 0 0 1200 Health Care Select Sector SPDR ETF ETF 81369Y209 52001 352 SH SOLE 0 0 352 Hercules Technology Growth Capital COM 427096508 138467 7505 SH SOLE 0 0 7505 Hershey Foods Corp COM 427866108 148145 762 SH SOLE 0 0 762 Hewlett Packard Ente COM 42824C109 5461 308 SH SOLE 0 0 308 Hewlett-Packard Co COM 40434L105 31157 1031 SH SOLE 0 0 1031 Home Depot Inc COM 437076102 441907 1152 SH SOLE 0 0 1152 Honeywell International COM 438516106 35919 175 SH SOLE 0 0 175 Host Hotels & Resorts Inc COM 44107P104 3474 168 SH SOLE 0 0 168 HSBC Holdings ADR COM 404280406 3739 95 SH SOLE 0 0 95 Humana Inc COM 444859102 1040 3 SH SOLE 0 0 3 Huntington Bancshs Inc COM 446150104 4366 313 SH SOLE 0 0 313 Iac/Interactive Corp COM 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81369Y100 20714 223 SH SOLE 0 0 223 McDonalds Corp COM 580135101 771697 2737 SH SOLE 0 0 2737 Merck Inc COM 58933Y105 719942 5456 SH SOLE 0 0 5456 Meta Platforms Inc COM 30303M102 470052 968 SH SOLE 0 0 968 Metlife Inc COM 59156R108 3113 42 SH SOLE 0 0 42 Microchip Technology Inc COM 595017104 81816 912 SH SOLE 0 0 912 Microsoft Corp COM 594918104 10465943 24876 SH SOLE 0 0 24876 Mid Cap SPDR Trust ETF 78467Y107 622405 1119 SH SOLE 0 0 1119 Muenchener Rueckver ADR COM 626188106 1368 28 SH SOLE 0 0 28 National Grid Group ADR COM 636274409 7231 106 SH SOLE 0 0 106 NetApp, Inc COM 64110D104 100129 954 SH SOLE 0 0 954 Netflix Inc COM 64110L106 37654 62 SH SOLE 0 0 62 Newmont Mining Corp COM 651639106 1756 49 SH SOLE 0 0 49 NextEra Energy Inc COM 65339F101 96254 1506 SH SOLE 0 0 1506 Nike Inc COM 654106103 375168 3992 SH SOLE 0 0 3992 Noble International COM 74348A467 63381 625 SH SOLE 0 0 625 Norfolk Southern Corp COM 655844108 218363 857 SH SOLE 0 0 857 Northern Trust Corp COM 665859104 13338 150 SH SOLE 0 0 150 Northrop Grumman Corp COM 666807102 20104 42 SH SOLE 0 0 42 Novartis AG ADR COM 66987V109 24666 255 SH SOLE 0 0 255 Novo Nordisk A/S ADR COM 670100205 295310 2300 SH SOLE 0 0 2300 Nucor Corp COM 670346105 169007 854 SH SOLE 0 0 854 Nvidia Corp COM 67066G104 1515272 1677 SH SOLE 0 0 1677 NXP Semiconductors NV COM N6596X109 8176 33 SH SOLE 0 0 33 Oracle Corp COM 68389X105 653549 5203 SH SOLE 0 0 5203 Paccar Inc COM 693718108 215940 1743 SH SOLE 0 0 1743 Pacer Benchmark Industrial RE SCTR ETF ETF 69374H766 11766 296 SH SOLE 0 0 296 Palantir Technologies Inc Ordinary Shares - Class A COM 69608A108 36264 1576 SH SOLE 0 0 1576 Paychex Inc. COM 704326107 11298 92 SH SOLE 0 0 92 Pbf Energy Inc Cl A COM 69318G106 2188 38 SH SOLE 0 0 38 PepsiCo Inc COM 713448108 363401 2076 SH SOLE 0 0 2076 Pfizer Inc COM 717081103 159785 5758 SH SOLE 0 0 5758 Philip Morris International COM 718172109 30143 329 SH SOLE 0 0 329 Phillips Inc COM 718546104 51452 315 SH SOLE 0 0 315 Physicians Realty Trust COM 42250P103 5081 271 SH SOLE 0 0 271 PNC Financial Services Group Inc COM 693475105 42339 262 SH SOLE 0 0 262 Powershares DB Commodity Index ETF 46138B103 39049 1700 SH SOLE 0 0 1700 Powershares Emerging Markets Debt ETF ETF 46138E784 3251751 158932 SH SOLE 0 0 158932 Powershares FTSE RAFI 1500 Small-Mid ETF ETF 46137V597 3291290 83790 SH SOLE 0 0 83790 Powershares FTSE RAFI Dev Markets ex-US ETF 46138E743 2082918 41952 SH SOLE 0 0 41952 Powershares FTSE RAFI US 1000 ETF ETF 46137V613 8584941 223159 SH SOLE 0 0 223159 Powershares Info Tech ETF ETF 46138E115 20880 450 SH SOLE 0 0 450 Powershares Nasdaq Internet ETF 46137V530 306355 7680 SH SOLE 0 0 7680 PowerShares Preferred Portfolio ETF 46138E511 94090 7920 SH SOLE 0 0 7920 PPL Corp COM 69351T106 3221 117 SH SOLE 0 0 117 Principal Financial Group COM 74251V102 47816 554 SH SOLE 0 0 554 Principal Spectrum Pref Secs Actv ETF ETF 74255Y888 44921 2475 SH SOLE 0 0 2475 Procter & Gamble Co COM 742718109 767875 4733 SH SOLE 0 0 4733 Prologis COM 74340W103 7162 55 SH SOLE 0 0 55 Prudential Financial Inc COM 744320102 6340 54 SH SOLE 0 0 54 Public Service Enterprise Group COM 744573106 65177 976 SH SOLE 0 0 976 Qualcomm Inc COM 747525103 30982 183 SH SOLE 0 0 183 Quanta Services Inc COM 74762E102 25980 100 SH SOLE 0 0 100 Quest Diagnostic Inc COM 74834L100 25956 195 SH SOLE 0 0 195 Raytheon Technologies Co COM 75513E101 21262 218 SH SOLE 0 0 218 Realty Income Corp COM 756109104 797813 14747 SH SOLE 0 0 14747 Regal Rexnord Corp Com Stk Usd0.01 COM 758750103 399262 2217 SH SOLE 0 0 2217 Repsol YPF SA ADR COM 76026T205 1270 76 SH SOLE 0 0 76 Rivian Automotive Inc COM 76954A103 16973 1550 SH SOLE 0 0 1550 Robert Half International Inc COM 770323103 3647 46 SH SOLE 0 0 46 Rockwell Automation Inc COM 773903109 122067 419 SH SOLE 0 0 419 Rogers Communications Inc COM 775109200 3526 86 SH SOLE 0 0 86 Royal Bank of Canada COM 780087102 9584 95 SH SOLE 0 0 95 Salesforce.com COM 79466L302 27709 92 SH SOLE 0 0 92 Sandoz Group AG ADR COM 799926100 1505 50 SH SOLE 0 0 50 Sanofi-Aventis ADR COM 80105N105 8359 172 SH SOLE 0 0 172 Schlumberger NV COM 806857108 4714 86 SH SOLE 0 0 86 Schwab 1000 ETF ETF 808524722 40361 797 SH SOLE 0 0 797 Schwab Emerging Market Equities ETF ETF 808524706 109602 4341 SH SOLE 0 0 4341 Schwab Fundamental Int'l Lg Co ETF ETF 808524755 271882 7635 SH SOLE 0 0 7635 Schwab International Equity ETF ETF 808524805 455246 11667 SH SOLE 0 0 11667 Schwab Short-Term US Treasury ETF ETF 808524862 10337 214 SH SOLE 0 0 214 Schwab U.S. TIPS ETF 808524870 81370 1560 SH SOLE 0 0 1560 Schwab US Broad Market ETF ETF 808524102 353127 5784 SH SOLE 0 0 5784 Schwab US Dividend Equity ETF 808524797 2684666 33296 SH SOLE 0 0 33296 Schwab US Large Cap ETF 808524300 245934 2652 SH SOLE 0 0 2652 Schwab US Large-Cap ETF ETF 808524201 168910 2722 SH SOLE 0 0 2722 Schwab US Mid Cap Etf ETF 808524508 44379 545 SH SOLE 0 0 545 Schwab US REIT ETF ETF 808524847 12316 607 SH SOLE 0 0 607 Schwab US Small Cap ETF ETF 808524607 12297 250 SH SOLE 0 0 250 SEI Investments Co COM 784117103 86280 1200 SH SOLE 0 0 1200 Sempra Energy COM 816851109 11924 166 SH SOLE 0 0 166 Servicenow Inc Com COM 81762P102 47269 62 SH SOLE 0 0 62 Shell ADR COM 780259305 13877 207 SH SOLE 0 0 207 Siemens AG COM 826197501 14028 147 SH SOLE 0 0 147 Simon Property Group Inc COM 828806109 17057 109 SH SOLE 0 0 109 SK Telecom Co ADR COM 78440P306 1100 51 SH SOLE 0 0 51 Skyworks Solutions Inc COM 83088M102 31196 288 SH SOLE 0 0 288 Sonoco Products Co COM 835495102 3702 64 SH SOLE 0 0 64 Southern Co COM 842587107 10546 147 SH SOLE 0 0 147 Southwest Airlines Co. 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SPDR S&P Dividend ETF 78464A763 35786 273 SH SOLE 0 0 273 SPDR S&P Intl Small Cap ETF ETF 78463X871 697497 21475 SH SOLE 0 0 21475 SPDR Ser Tr S&P Biotech Etf ETF 78464A870 110357 1163 SH SOLE 0 0 1163 SPDR Small Cap ETF ETF 78468R853 65003 1510 SH SOLE 0 0 1510 SPDR Portfolio S&P 500 Value ETF ETF 78464A508 84425 1685 SH SOLE 0 0 1685 Starbucks COM 855244109 624576 6834 SH SOLE 0 0 6834 State Street Corp COM 857477103 58535 757 SH SOLE 0 0 757 Stellantis NV COM N82405106 3962 140 SH SOLE 0 0 140 Stryker Corp COM 863667101 102709 287 SH SOLE 0 0 287 Sumitomo Mitsui New ADR COM 86562M209 1224 104 SH SOLE 0 0 104 T Rowe Price Group Inc COM 74144T108 28407 233 SH SOLE 0 0 233 Taiwan Semiconductor Manufacturing Co Ltd ADR COM 874039100 2041 15 SH SOLE 0 0 15 Targa Resources Corp COM 87612G101 10610 95 SH SOLE 0 0 95 Techne Corp COM 09073M104 37729 536 SH SOLE 0 0 536 Technology Select Sector SPDR Fund ETF 81369Y803 347407 1668 SH SOLE 0 0 1668 TELUS Corp COM 87971M103 1137 71 SH SOLE 0 0 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0 0 134645 Vanguard Pacific ETF ETF 922042866 11405 150 SH SOLE 0 0 150 Vanguard REIT Index ETF ETF 922908553 6251526 72289 SH SOLE 0 0 72289 Vanguard S&P 500 Etf ETF 921932505 186483 612 SH SOLE 0 0 612 Vanguard S&P 500 ETF ETF 922908363 1415438 2945 SH SOLE 0 0 2945 Vanguard S&P 500 Value ETF ETF 921932703 191118 1059 SH SOLE 0 0 1059 Vanguard S&P Mid Cap ETF 921932885 63866 620 SH SOLE 0 0 620 Vanguard Scottsdale Fds Vanguard Russell ETF 92206C680 174612 2015 SH SOLE 0 0 2015 Vanguard Short-Term Corporate Bond ETF ETF 92206C409 31738282 410533 SH SOLE 0 0 410533 Vanguard Short-Term Infl-Prot Secs ETF ETF 922020805 627616 13105 SH SOLE 0 0 13105 Vanguard Small Cap ETF ETF 922908751 1069498 4679 SH SOLE 0 0 4679 Vanguard Small Cap Growth ETF 922908595 462234 1773 SH SOLE 0 0 1773 Vanguard Small Cap Value ETF ETF 922908611 272086 1418 SH SOLE 0 0 1418 Vanguard Tax Exempt Bond ETF ETF 922907746 7632382 150838 SH SOLE 0 0 150838 Vanguard Total Intl Stock Idx ETF ETF 921909768 3269490 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