The following table presents the purchase price allocation recorded in the Company's consolidated balance sheet on acquisition date and upon finalization during the quarter ended September 30, 2020. A $0.3 million adjustment was recorded in the quarter ended September 30, 2020 and included in the table below (in thousands): | | | | | | | | | | | | Net tangible assets | | $ | 1,978 | | Goodwill (1) | | 14,357 | | Intangible assets | | 12,340 | | Net deferred tax liability | | (2,752) | | Total purchase price consideration | | $ | 25,923 | |
| | | | | | (1) | The goodwill represents the excess value over both tangible and intangible assets acquired and liabilities assumed. The goodwill recognized in this transaction is primarily attributable to expected operational synergies. None of the goodwill is expected to be deductible for tax purposes. |
Intangible Assets | | | | | | | | | | | | | | | | | Fair Value | | Estimated Useful Life | | | (in thousands) | | (in years) | Customer relationships — retailers | | $ | 8,800 | | | 10 | Customer relationships — e-commerce | | 40 | | | 3 | Trademarks | | 3,500 | | | 10 | Total identified intangible assets | | $ | 12,340 | | | |
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