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Summary of Significant Accounting Policies - Additional Information (Details)
1 Months Ended 12 Months Ended
Sep. 15, 2020
USD ($)
$ / shares
shares
May 15, 2020
$ / shares
shares
Oct. 31, 2020
Dec. 31, 2020
USD ($)
ReportableSegment
Dec. 31, 2019
USD ($)
Dec. 31, 2018
USD ($)
Mar. 31, 2020
USD ($)
Jan. 01, 2020
USD ($)
Jan. 01, 2018
USD ($)
Accounting Policies [Line Items]                  
Cash deposits included in restricted cash       $ 33,826,000 $ 1,853,000        
Number of reporting units | ReportableSegment       3          
Goodwill impairment       $ 0 0 $ 0      
Deferred offering costs $ 1,500,000                
Common stock, issued | shares 10,800,000                
Sale of stock, price per share | $ / shares $ 54.50                
Accumulated deficit       (777,871,000) (573,860,000)        
Operating lease liabilities       18,145,000       $ 18,400,000  
Operating lease right-of-use assets       $ 17,137,000       $ 17,400,000  
Topic 606                  
Accounting Policies [Line Items]                  
Change in accounting principle, accounting standards update, adopted [true false]       true          
Change in accounting principle, accounting standards update, adoption date       Jan. 01, 2018          
ASU 2018-15                  
Accounting Policies [Line Items]                  
Change in accounting principle, accounting standards update, adopted [true false]       true          
Change in accounting principle, accounting standards update, adoption date       Jan. 01, 2019          
Change in accounting principle, accounting standards update, immaterial effect [true false]       false          
Capitalized implementation costs         2,700,000        
Amortization expenses         $ 300,000        
Topic 842                  
Accounting Policies [Line Items]                  
Change in accounting principle, accounting standards update, adopted [true false]       true          
Change in accounting principle, accounting standards update, adoption date       Jan. 01, 2020          
Change in accounting principle, accounting standards update, immaterial effect [true false]       false          
ASU 2018-13                  
Accounting Policies [Line Items]                  
Change in accounting principle, accounting standards update, adopted [true false]       true          
Change in accounting principle, accounting standards update, adoption date       Jan. 01, 2020          
Change in accounting principle, accounting standards update, immaterial effect [true false]       true          
ASU 2016-13                  
Accounting Policies [Line Items]                  
Change in accounting principle, accounting standards update, adopted [true false]       true          
Change in accounting principle, accounting standards update, adoption date       Jan. 01, 2020          
Change in accounting principle, accounting standards update, immaterial effect [true false]       true          
Cumulative Effect, Period of Adoption, Adjustment | Topic 606                  
Accounting Policies [Line Items]                  
Accumulated deficit                 $ 1,700,000
Maximum | ASU 2018-15                  
Accounting Policies [Line Items]                  
Amortization term         5 years        
Minimum [Member] | ASU 2018-15                  
Accounting Policies [Line Items]                  
Amortization term         2 years        
RA Agreement                  
Accounting Policies [Line Items]                  
Common stock, issued | shares   183,870              
Term for issuance of additional shares of common stock   4 years              
Sale of stock, price per share | $ / shares   $ 11.57              
RA Agreement | Maximum                  
Accounting Policies [Line Items]                  
Issuance of additional shares of common stock | shares   8,641,914              
Selling, General and Administrative Expenses                  
Accounting Policies [Line Items]                  
Advertising expense       $ 62,400,000 $ 49,900,000 25,600,000      
Selling, General and Administrative Expenses | Shipping and Handling                  
Accounting Policies [Line Items]                  
Shipping and handling expenses       30,300,000 14,000,000 $ 6,400,000      
Other Assets                  
Accounting Policies [Line Items]                  
Deferred offering costs       0 $ 2,400,000        
Vehicle Floorplan Facilities | Line Of Credit                  
Accounting Policies [Line Items]                  
Increased borrowing capacity             $ 450,000,000    
Amended to extend maturity date     2022-09            
Vehicle Floorplan Facilities | Cash Deposits                  
Accounting Policies [Line Items]                  
Cash deposits included in restricted cash       $ 31,600,000