0001576762-19-000002.txt : 20190213 0001576762-19-000002.hdr.sgml : 20190213 20190213135835 ACCESSION NUMBER: 0001576762-19-000002 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20181231 FILED AS OF DATE: 20190213 DATE AS OF CHANGE: 20190213 EFFECTIVENESS DATE: 20190213 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Advisory Alpha, LLC CENTRAL INDEX KEY: 0001576762 IRS NUMBER: 452495320 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-15942 FILM NUMBER: 19596086 BUSINESS ADDRESS: STREET 1: 148 SOUTH RIVER AVE., SUITE 301 CITY: HOLLAND STATE: MI ZIP: 49423 BUSINESS PHONE: 866-530-1400 MAIL ADDRESS: STREET 1: 148 SOUTH RIVER AVE., SUITE 301 CITY: HOLLAND STATE: MI ZIP: 49423 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001576762 XXXXXXXX 12-31-2018 12-31-2018 Advisory Alpha, LLC

148 SOUTH RIVER AVE., SUITE 301 HOLLAND MI 49423

13F HOLDINGS REPORT 028-15942 N Katie Koeman 616 229-9865 /s/Katie Koeman Holland MI 02-13-2019 0 96 211929 false INFORMATION TABLE 2 form13fInfoTable.xml DESCRIPTION FOR INFORMATION TABLE ABBVIE INCCOM00287Y1092202752SHSOLE 002752AMAZON COM INCCOM023135106436274SHSOLE 00274AMERICAN EXPRESS COCOM0258161092672534SHSOLE 002534ANTERO MIDSTREAM GP LPCOM SHS REPSTG03675Y10320215629SHSOLE 0015629APPLE INCCOM03783310012767533SHSOLE 007533AT&T INCCOM00206R102111137399SHSOLE 0037399BALL CORPCOM05849810680614968SHSOLE 0014968BANK AMER CORPCOM06050510433111640SHSOLE 0011640BERKSHIRE HATHAWAY INC DELCL B NEW0846707023351649SHSOLE 001649CATERPILLAR INC DELCOM1491231012291778SHSOLE 001778CHESAPEAKE ENERGY CORPCOM1651671074819918SHSOLE 0019918CHEVRON CORP NEWCOM1667641002051755SHSOLE 001755COCA COLA COCOM1912161002054136SHSOLE 004136COMCAST CORP NEWCL A20030N1012025459SHSOLE 005459EXXON MOBIL CORPCOM30231G10283711302SHSOLE 0011302FACEBOOK INCCL A30303M1022301390SHSOLE 001390FIDELITYMSCI ENERGY IDX31609240217610193SHSOLE 0010193FIDELITYMSCI HLTH CARE I3160926003407829SHSOLE 007829FIDELITYMSCI INFO TECH I3160928082414403SHSOLE 004403FIRST TR EXCHANGE TRADED FDENERGY ALPHADX33734X127108686182SHSOLE 0086182FIRST TR EXCHANGE TRADED FDFINLS ALPHADEX33734X1353197105561SHSOLE 00105561FIRST TR EXCHANGE TRADED FDHLTH CARE ALPH33734X143344546289SHSOLE 0046289FIRST TR EXCHANGE TRADED FDMATERIALS ALPH33734X168112730080SHSOLE 0030080FIRST TR EXCHANGE TRADED FDTECH ALPHADEX33734X176269743735SHSOLE 0043735FIRST TR EXCHANGE TRADED FDUTILITIES ALPH33734X184106338427SHSOLE 0038427GREAT PANTHER SILVER LTDCOM39115V101107143500SHSOLE 00143500HOME DEPOT INCCOM4370761022551395SHSOLE 001395INVESCO EXCHANGE TRADED FD TWATER RES ETF46137V1422066490SHSOLE 006490INVESCO EXCHANGE TRADED FD TS&P500 EQL TEC46137V28213298299SHSOLE 008299INVESCO EXCHANGE TRADED FD TS&P500 EQL FIN46137V340153438054SHSOLE 0038054INVESCO EXCHNG TRADED FD TRS&P MIDCP LOW46138E1982014140SHSOLE 004140INVESCO EXCHNG TRADED FD TRGLOBAL WATER46138E6512158562SHSOLE 008562INVESCO EXCHNG TRADED FD TRFTSE RAFI EMNG46138E72738518155SHSOLE 0018155INVESCO EXCHNG TRADED FD TRS&P SMLCP LOW46138G1024589675SHSOLE 009675ISHARES INCEM MKTS DIV ETF4642863192285559SHSOLE 005559ISHARES INCCORE MSCI EMKT46434G103160931842SHSOLE 0031842ISHARES TRCORE S&P TTL STK4642871502704361SHSOLE 004361ISHARES TRSELECT DIVID ETF4642871682092182SHSOLE 002182ISHARES TRCORE S&P500 ETF46428720010944017SHSOLE 004017ISHARES TRMSCI EMG MKT ETF4642872343788993SHSOLE 008993ISHARES TRS&P 500 GRWT ETF46428730913998597SHSOLE 008597ISHARES TRS&P 500 VAL ETF464287408131111948SHSOLE 0011948ISHARES TRMSCI EAFE ETF464287465158725612SHSOLE 0025612ISHARES TRCORE S&P MCP ETF464287507551729600SHSOLE 0029600ISHARES TRS&P MC 400VL ETF4642877054973180SHSOLE 003180ISHARES TRU.S. TECH ETF4642877215022833SHSOLE 002833ISHARES TRUS HLTHCARE ETF4642877625002645SHSOLE 002645ISHARES TRCORE S&P SCP ETF464287804272235145SHSOLE 0035145ISHARES TRSP SMCP600VL ETF4642878795643778SHSOLE 003778ISHARES TRMSCI ACWI ETF46428825791413254SHSOLE 0013254ISHARES TREAFE SML CP ETF4642882735469950SHSOLE 009950ISHARES TRINTL SEL DIV ETF4642884482157043SHSOLE 007043ISHARES TRMSCI USA ESG SLC4642888022121890SHSOLE 001890ISHARES TREAFE VALUE ETF4642888774539564SHSOLE 009564ISHARES TREAFE GRWTH ETF4642888853995473SHSOLE 005473ISHARES TRGRWT ALLOCAT ETF464289867122228258SHSOLE 0028258ISHARES TRCORE HIGH DV ETF46429B6632723050SHSOLE 003050ISHARES TRCORE MSCI TOTAL46432F8343596446SHSOLE 006446ISHARES TRCORE MSCI EAFE46432F8424788253SHSOLE 008253MARSH & MCLENNAN COS INCCOM5717481022292532SHSOLE 002532MICROSOFT CORPCOM5949181046446115SHSOLE 006115NEXTERA ENERGY INCCOM65339F1013341826SHSOLE 001826PEOPLES UNITED FINANCIAL INCCOM71270410517910540SHSOLE 0010540PFIZER INCCOM7170811033307929SHSOLE 007929PHILIP MORRIS INTL INCCOM7181721092533203SHSOLE 003203PROCTER AND GAMBLE COCOM7427181094604676SHSOLE 004676SAREPTA THERAPEUTICS INCCOM8036071004523560SHSOLE 003560SCHWAB STRATEGIC TRUS LRG CAP ETF808524201595891976SHSOLE 0091976SCHWAB STRATEGIC TRUS LCAP GR ETF808524300403753452SHSOLE 0053452SCHWAB STRATEGIC TRUS LCAP VA ETF8085244095629106162SHSOLE 00106162SCHWAB STRATEGIC TRUS MID-CAP ETF808524508477388153SHSOLE 0088153SCHWAB STRATEGIC TRUS SML CAP ETF808524607542678699SHSOLE 0078699SCHWAB STRATEGIC TREMRG MKTEQ ETF8085247065134203503SHSOLE 00203503SCHWAB STRATEGIC TRINTL EQTY ETF8085248057198239777SHSOLE 00239777SCHWAB STRATEGIC TRINTL SCEQT ETF808524888191961776SHSOLE 0061776SELECT SECTOR SPDR TRTECHNOLOGY81369Y8033354930SHSOLE 004930SHERWIN WILLIAMS COCOM824348106212500SHSOLE 00500SPDR DOW JONES INDL AVRG ETFUT SER 178467X10922348903SHSOLE 008903SPDR INDEX SHS FDSMSCI ACWI ETF78463X4752783718SHSOLE 003718SPDR INDEX SHS FDSPORTFOLIO EMG MK78463X50915774455900SHSOLE 00455900SPDR INDEX SHS FDSS&P INTL SMLCP78463X8716408218093SHSOLE 00218093SPDR INDEX SHS FDSPORTFOLIO DEVLPD78463X88921348761075SHSOLE 00761075SPDR S&P MIDCAP 400 ETF TRUTSER1 S&PDCRP78467Y1074571346SHSOLE 001346SPDR SER TRPORTFOLIO SM ETF78468R85314482484194SHSOLE 00484194SPDR SERIES TRUSTPRTFLO S&P500 GW78464A40912703361703SHSOLE 00361703SPDR SERIES TRUSTPRTFLO S&P500 VL78464A50818245619107SHSOLE 00619107SPDR SERIES TRUSTS&P 600 SML CAP78464A81382712345SHSOLE 0012345SPDR SERIES TRUSTPORTFOLIO MD ETF78464A84712940392129SHSOLE 00392129SPDR SERIES TRUSTPORTFOLIO LR ETF78464A85411421358577SHSOLE 00358577STANLEY BLACK & DECKER INCCOM8545021013142449SHSOLE 002449STRYKER CORPCOM8636671012341277SHSOLE 001277VANGUARD INDEX FDSS&P 500 ETF SHS9229083636832746SHSOLE 002746VANGUARD STAR FDVG TL INTL STK F9219097683206400SHSOLE 006400VANGUARD WORLD FDSENERGY ETF92204A3062232621SHSOLE 002621VANGUARD WORLD FDSMATERIALS ETF92204A8015264447SHSOLE 004447VANGUARD WORLD FDSUTILITIES ETF92204A8765514444SHSOLE 004444