0001085146-23-003779.txt : 20231018
0001085146-23-003779.hdr.sgml : 20231018
20231018161210
ACCESSION NUMBER: 0001085146-23-003779
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20230930
FILED AS OF DATE: 20231018
DATE AS OF CHANGE: 20231018
EFFECTIVENESS DATE: 20231018
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Advisory Alpha, LLC
CENTRAL INDEX KEY: 0001576762
IRS NUMBER: 452495320
STATE OF INCORPORATION: MI
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-15942
FILM NUMBER: 231332380
BUSINESS ADDRESS:
STREET 1: 348 S. WAVERLY RD., SUITE 100
CITY: HOLLAND
STATE: MI
ZIP: 49423
BUSINESS PHONE: 866-530-1400
MAIL ADDRESS:
STREET 1: 348 S. WAVERLY RD., SUITE 100
CITY: HOLLAND
STATE: MI
ZIP: 49423
13F-HR
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09-30-2023
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Advisory Alpha, LLC
348 S. Waverly Rd., Suite 100
HOLLAND
MI
49423
13F HOLDINGS REPORT
028-15942
000158282
801-72499
N
Janine Osterink
Chief Compliance Officer
616-229-9868
/s/ Janine Osterink
Holland
MI
10-18-2023
0
302
1942485117
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INFORMATION TABLE
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infotable.xml
INFORMATION TABLE
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COM
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COM
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COM
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BULSHS 2025 HY
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S&P500 EQL TEC
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S&P500 EQL UTL
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ISHARES INC
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ISHARES TR
CONSER ALLOC ETF
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ISHARES TR
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ISHARES TR
CORE TOTAL USD
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ISHARES TR
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ISHARES TR
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ISHARES TR
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ISHARES TR
ISHARES SEMICDTR
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JPMORGAN USD EMG
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MBS ETF
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SHORT TREAS BD
464288679
1908148
17273
SH
SOLE
0
0
17273
ISHARES TR
SHRT NAT MUN ETF
464288158
766204
7449
SH
SOLE
0
0
7449
ISHARES TR
TIPS BD ETF
464287176
1718164
16565
SH
SOLE
0
0
16565
ISHARES TR
U.S. MED DVC ETF
464288810
305438
6297
SH
SOLE
0
0
6297
ISHARES TR
U.S. TECH ETF
464287721
1310951
12494
SH
SOLE
0
0
12494
ISHARES TR
US CONSM STAPLES
464287812
206401
1106
SH
SOLE
0
0
1106
ISHARES U S ETF TR
IT RT HDG HGYL
46431W606
259417
3113
SH
SOLE
0
0
3113
J P MORGAN EXCHANGE TRADED F
EQUITY PREMIUM
46641Q332
451827
8435
SH
SOLE
0
0
8435
J P MORGAN EXCHANGE TRADED F
INCOME ETF
46641Q159
1187847
26753
SH
SOLE
0
0
26753
J P MORGAN EXCHANGE TRADED F
ULTRA SHRT INC
46641Q837
4206461
83827
SH
SOLE
0
0
83827
JOHNSON & JOHNSON
COM
478160104
830064
5329
SH
SOLE
0
0
5329
JPMORGAN CHASE & CO
COM
46625H100
1007295
6945
SH
SOLE
0
0
6945
KNOW LABS INC
COM NEW
499238103
3500
14000
SH
SOLE
0
0
14000
LOCKHEED MARTIN CORP
COM
539830109
710617
1737
SH
SOLE
0
0
1737
LOWES COS INC
COM
548661107
664835
3198
SH
SOLE
0
0
3198
MACATAWA BK CORP
COM
554225102
418481
46705
SH
SOLE
0
0
46705
MARATHON PETE CORP
COM
56585A102
213417
1410
SH
SOLE
0
0
1410
MARRIOTT INTL INC NEW
CL A
571903202
239111
1216
SH
SOLE
0
0
1216
MASTERCARD INCORPORATED
CL A
57636Q104
236430
597
SH
SOLE
0
0
597
MCDONALDS CORP
COM
580135101
692905
2630
SH
SOLE
0
0
2630
MERCADOLIBRE INC
COM
58733R102
279794
220
SH
SOLE
0
0
220
MERCK & CO INC
COM
58933Y105
296069
2875
SH
SOLE
0
0
2875
META PLATFORMS INC
CL A
30303M102
906334
3019
SH
SOLE
0
0
3019
MICROSOFT CORP
COM
594918104
5457093
17282
SH
SOLE
0
0
17282
MONDELEZ INTL INC
CL A
609207105
229809
3311
SH
SOLE
0
0
3311
NATIONAL STORAGE AFFILIATES
COM SHS BEN IN
637870106
2291659
72200
SH
SOLE
0
0
72200
NETFLIX INC
COM
64110L106
496166
1314
SH
SOLE
0
0
1314
NEXTERA ENERGY INC
COM
65339F101
489388
8542
SH
SOLE
0
0
8542
NORTHROP GRUMMAN CORP
COM
666807102
202940
461
SH
SOLE
0
0
461
NORWEGIAN CRUISE LINE HLDG L
SHS
G66721104
188597
11444
SH
SOLE
0
0
11444
NUSHARES ETF TR
NUVEEN ESG SMLCP
67092P607
204270
5866
SH
SOLE
0
0
5866
NVIDIA CORPORATION
COM
67066G104
2745349
6311
SH
SOLE
0
0
6311
OGE ENERGY CORP
COM
670837103
238909
7168
SH
SOLE
0
0
7168
PACER FDS TR
US CASH COWS 100
69374H881
1030706
20851
SH
SOLE
0
0
20851
PEABODY ENERGY CORP
COM
704551100
617748
23768
SH
SOLE
0
0
23768
PEPSICO INC
COM
713448108
839592
4955
SH
SOLE
0
0
4955
PERMIAN BASIN RTY TR
UNIT BEN INT
714236106
877902
41371
SH
SOLE
0
0
41371
PFIZER INC
COM
717081103
995271
30005
SH
SOLE
0
0
30005
PHILLIPS EDISON & CO INC
COMMON STOCK
71844V201
418494
12477
SH
SOLE
0
0
12477
PIMCO ETF TR
ENHAN SHRT MA AC
72201R833
232709
2323
SH
SOLE
0
0
2323
PIMCO ETF TR
ENHNCD LW DUR AC
72201R718
227692
2428
SH
SOLE
0
0
2428
PLUG POWER INC
COM NEW
72919P202
132825
17477
SH
SOLE
0
0
17477
PRIMERICA INC
COM
74164M108
361247
1862
SH
SOLE
0
0
1862
PROCTER AND GAMBLE CO
COM
742718109
1214276
8324
SH
SOLE
0
0
8324
PROSHARES TR
S&P 500 DV ARIST
74348A467
885486
9999
SH
SOLE
0
0
9999
RTX CORPORATION
COM
75513E101
601137
8352
SH
SOLE
0
0
8352
SALESFORCE INC
COM
79466L302
293017
1445
SH
SOLE
0
0
1445
SAREPTA THERAPEUTICS INC
COM
803607100
326082
2690
SH
SOLE
0
0
2690
SCHWAB STRATEGIC TR
INTL SCEQT ETF
808524888
40410175
1252946
SH
SOLE
0
0
1252946
SCHWAB STRATEGIC TR
INT-TRM U.S TRES
808524854
5536494
115487
SH
SOLE
0
0
115487
SCHWAB STRATEGIC TR
US AGGREGATE B
808524839
1019578
23051
SH
SOLE
0
0
23051
SCHWAB STRATEGIC TR
US BRD MKT ETF
808524102
1833051
36771
SH
SOLE
0
0
36771
SCHWAB STRATEGIC TR
US DIVIDEND EQ
808524797
939808
13281
SH
SOLE
0
0
13281
SCHWAB STRATEGIC TR
US LCAP GR ETF
808524300
2059906
28326
SH
SOLE
0
0
28326
SCHWAB STRATEGIC TR
US MID-CAP ETF
808524508
100358019
1482745
SH
SOLE
0
0
1482745
SCHWAB STRATEGIC TR
US SML CAP ETF
808524607
82917697
2001801
SH
SOLE
0
0
2001801
SCHWAB STRATEGIC TR
US TIPS ETF
808524870
21957435
434803
SH
SOLE
0
0
434803
SELECT SECTOR SPDR TR
COMMUNICATION
81369Y852
26323495
401456
SH
SOLE
0
0
401456
SELECT SECTOR SPDR TR
ENERGY
81369Y506
12459711
137843
SH
SOLE
0
0
137843
SELECT SECTOR SPDR TR
FINANCIAL
81369Y605
25544490
770108
SH
SOLE
0
0
770108
SELECT SECTOR SPDR TR
INDL
81369Y704
18567401
183146
SH
SOLE
0
0
183146
SELECT SECTOR SPDR TR
SBI CONS DISCR
81369Y407
31261905
194197
SH
SOLE
0
0
194197
SELECT SECTOR SPDR TR
SBI CONS STPLS
81369Y308
15694353
228082
SH
SOLE
0
0
228082
SELECT SECTOR SPDR TR
SBI HEALTHCARE
81369Y209
34258903
266109
SH
SOLE
0
0
266109
SELECT SECTOR SPDR TR
SBI INT-UTILS
81369Y886
6567112
111439
SH
SOLE
0
0
111439
SELECT SECTOR SPDR TR
SBI MATERIALS
81369Y100
6448462
82093
SH
SOLE
0
0
82093
SELECT SECTOR SPDR TR
TECHNOLOGY
81369Y803
80944425
493774
SH
SOLE
0
0
493774
SEMPRA
COM
816851109
445188
6544
SH
SOLE
0
0
6544
SHERWIN WILLIAMS CO
COM
824348106
1428280
5600
SH
SOLE
0
0
5600
SOUTHERN CO
COM
842587107
293320
4532
SH
SOLE
0
0
4532
SPDR DOW JONES INDL AVERAGE
UT SER 1
78467X109
1683547
5026
SH
SOLE
0
0
5026
SPDR GOLD TR
GOLD SHS
78463V107
505263
2947
SH
SOLE
0
0
2947
SPDR INDEX SHS FDS
PORTFOLIO DEVLPD
78463X889
89082834
2872625
SH
SOLE
0
0
2872625
SPDR INDEX SHS FDS
PORTFOLIO EMG MK
78463X509
47003945
1400093
SH
SOLE
0
0
1400093
SPDR S&P 500 ETF TR
TR UNIT
78462F103
7283449
17038
SH
SOLE
0
0
17038
SPDR SER TR
BBG CONV SEC ETF
78464A359
4465185
65853
SH
SOLE
0
0
65853
SPDR SER TR
BLOOMBERG 1-3 MO
78468R663
981923
10694
SH
SOLE
0
0
10694
SPDR SER TR
BLOOMBERG INVT
78468R200
7831052
254917
SH
SOLE
0
0
254917
SPDR SER TR
NUVEEN BLOOMBERG
78464A284
651691
27359
SH
SOLE
0
0
27359
SPDR SER TR
PORTFLI HIGH YLD
78468R606
202506
9032
SH
SOLE
0
0
9032
SPDR SER TR
PORTFOLIO AGRGTE
78464A649
18669510
767030
SH
SOLE
0
0
767030
SPDR SER TR
PORTFOLIO LN COR
78464A367
511076
24056
SH
SOLE
0
0
24056
SPDR SER TR
PORTFOLIO S&P400
78464A847
7903355
180483
SH
SOLE
0
0
180483
SPDR SER TR
PORTFOLIO S&P500
78464A854
29286322
582696
SH
SOLE
0
0
582696
SPDR SER TR
PORTFOLIO S&P600
78468R853
4735405
128330
SH
SOLE
0
0
128330
SPDR SER TR
PRTFLO S&P500 GW
78464A409
158380324
2671647
SH
SOLE
0
0
2671647
SPDR SER TR
PRTFLO S&P500 VL
78464A508
133558147
3236905
SH
SOLE
0
0
3236905
SPDR SER TR
S&P OILGAS EXP
78468R556
710993
4806
SH
SOLE
0
0
4806
SPDR SER TR
SSGA US LRG ETF
78468R804
267245
2001
SH
SOLE
0
0
2001
SSGA ACTIVE ETF TR
BLACKSTONE SENR
78467V608
524686
12513
SH
SOLE
0
0
12513
STRATEGY SHS
NS 7HANDL IDX
86280R506
251619
13166
SH
SOLE
0
0
13166
STRYKER CORPORATION
COM
863667101
521739
1909
SH
SOLE
0
0
1909
TALKSPACE INC
COM
87427V103
48029
24630
SH
SOLE
0
0
24630
TESLA INC
COM
88160R101
2083159
8325
SH
SOLE
0
0
8325
TEXAS INSTRS INC
COM
882508104
230468
1449
SH
SOLE
0
0
1449
TRANSOCEAN LTD
REG SHS
H8817H100
1125148
137046
SH
SOLE
0
0
137046
UNION PAC CORP
COM
907818108
382757
1879
SH
SOLE
0
0
1879
UNITED PARCEL SERVICE INC
CL B
911312106
206079
1322
SH
SOLE
0
0
1322
UNITED STS NAT GAS FD LP
UNIT PAR
912318300
208896
30585
SH
SOLE
0
0
30585
UNITEDHEALTH GROUP INC
COM
91324P102
1380585
2738
SH
SOLE
0
0
2738
VANECK ETF TRUST
SEMICONDUCTR ETF
92189F676
222397
1533
SH
SOLE
0
0
1533
VANGUARD ADMIRAL FDS INC
500 VAL IDX FD
921932703
415285
2792
SH
SOLE
0
0
2792
VANGUARD BD INDEX FDS
INTERMED TERM
921937819
3174534
43901
SH
SOLE
0
0
43901
VANGUARD BD INDEX FDS
SHORT TRM BOND
921937827
1579458
21011
SH
SOLE
0
0
21011
VANGUARD BD INDEX FDS
TOTAL BND MRKT
921937835
297024
4256
SH
SOLE
0
0
4256
VANGUARD INDEX FDS
EXTEND MKT ETF
922908652
341620
2383
SH
SOLE
0
0
2383
VANGUARD INDEX FDS
GROWTH ETF
922908736
17499601
64263
SH
SOLE
0
0
64263
VANGUARD INDEX FDS
MCAP GR IDXVIP
922908538
2935388
15071
SH
SOLE
0
0
15071
VANGUARD INDEX FDS
MCAP VL IDXVIP
922908512
2054806
15690
SH
SOLE
0
0
15690
VANGUARD INDEX FDS
MID CAP ETF
922908629
462283
2219
SH
SOLE
0
0
2219
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
3412707
8690
SH
SOLE
0
0
8690
VANGUARD INDEX FDS
SM CP VAL ETF
922908611
429052
2690
SH
SOLE
0
0
2690
VANGUARD INDEX FDS
SMALL CP ETF
922908751
526486
2784
SH
SOLE
0
0
2784
VANGUARD INDEX FDS
TOTAL STK MKT
922908769
6883142
32404
SH
SOLE
0
0
32404
VANGUARD INDEX FDS
VALUE ETF
922908744
3560005
25810
SH
SOLE
0
0
25810
VANGUARD INTL EQUITY INDEX F
FTSE EMR MKT ETF
922042858
694184
17704
SH
SOLE
0
0
17704
VANGUARD INTL EQUITY INDEX F
FTSE PACIFIC ETF
922042866
216290
3234
SH
SOLE
0
0
3234
VANGUARD INTL EQUITY INDEX F
TT WRLD ST ETF
922042742
3970789
42614
SH
SOLE
0
0
42614
VANGUARD MALVERN FDS
STRM INFPROIDX
922020805
1680426
35542
SH
SOLE
0
0
35542
VANGUARD MUN BD FDS
TAX EXEMPT BD
922907746
843353
17533
SH
SOLE
0
0
17533
VANGUARD SCOTTSDALE FDS
INT-TERM CORP
92206C870
7625266
100358
SH
SOLE
0
0
100358
VANGUARD SCOTTSDALE FDS
LG-TERM COR BD
92206C813
30876266
431042
SH
SOLE
0
0
431042
VANGUARD SCOTTSDALE FDS
LONG TERM TREAS
92206C847
21113354
380279
SH
SOLE
0
0
380279
VANGUARD SCOTTSDALE FDS
MTG-BKD SECS ETF
92206C771
24791139
566182
SH
SOLE
0
0
566182
VANGUARD SCOTTSDALE FDS
SHORT TERM TREAS
92206C102
94330969
1637619
SH
SOLE
0
0
1637619
VANGUARD SCOTTSDALE FDS
SHRT TRM CORP BD
92206C409
62219471
827863
SH
SOLE
0
0
827863
VANGUARD SPECIALIZED FUNDS
DIV APP ETF
921908844
37755550
242988
SH
SOLE
0
0
242988
VANGUARD STAR FDS
VG TL INTL STK F
921909768
4674935
87349
SH
SOLE
0
0
87349
VANGUARD WHITEHALL FDS
HIGH DIV YLD
921946406
860351
8327
SH
SOLE
0
0
8327
VANGUARD WORLD FD
MEGA GRWTH IND
921910816
311988
1375
SH
SOLE
0
0
1375
VANGUARD WORLD FDS
INF TECH ETF
92204A702
679993
1638
SH
SOLE
0
0
1638
VERIZON COMMUNICATIONS INC
COM
92343V104
612579
18900
SH
SOLE
0
0
18900
VICTORY PORTFOLIOS II
VCSHS US EQ INCM
92647N824
313117
5605
SH
SOLE
0
0
5605
VISA INC
COM CL A
92826C839
472204
2052
SH
SOLE
0
0
2052
WALMART INC
COM
931142103
1447538
9051
SH
SOLE
0
0
9051
WARNER BROS DISCOVERY INC
COM SER A
934423104
225074
20725
SH
SOLE
0
0
20725
WASTE MGMT INC DEL
COM
94106L109
704858
4623
SH
SOLE
0
0
4623
WELLS FARGO CO NEW
COM
949746101
213568
5226
SH
SOLE
0
0
5226
WISDOMTREE TR
HEDGED HI YLD BD
97717W430
1053991
49904
SH
SOLE
0
0
49904
WISDOMTREE TR
US LARGECAP FUND
97717W588
4105013
89727
SH
SOLE
0
0
89727
WORLD GOLD TR
SPDR GLD MINIS
98149E303
2746383
74829
SH
SOLE
0
0
74829
ZOETIS INC
CL A
98978V103
254094
1460
SH
SOLE
0
0
1460