0001085146-22-003356.txt : 20221012
0001085146-22-003356.hdr.sgml : 20221012
20221012143514
ACCESSION NUMBER: 0001085146-22-003356
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20220930
FILED AS OF DATE: 20221012
DATE AS OF CHANGE: 20221012
EFFECTIVENESS DATE: 20221012
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Advisory Alpha, LLC
CENTRAL INDEX KEY: 0001576762
IRS NUMBER: 452495320
STATE OF INCORPORATION: MI
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-15942
FILM NUMBER: 221306438
BUSINESS ADDRESS:
STREET 1: 348 S. WAVERLY RD., SUITE 100
CITY: HOLLAND
STATE: MI
ZIP: 49423
BUSINESS PHONE: 866-530-1400
MAIL ADDRESS:
STREET 1: 348 S. WAVERLY RD., SUITE 100
CITY: HOLLAND
STATE: MI
ZIP: 49423
13F-HR
1
primary_doc.xml
13F-HR
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0001576762
XXXXXXXX
09-30-2022
09-30-2022
false
Advisory Alpha, LLC
348 S. Waverly Rd., Suite 100
HOLLAND
MI
49423
13F HOLDINGS REPORT
028-15942
N
Janine Osterink
Chief Compliance Officer
616-229-9868
/s/ Janine Osterink
Holland
MI
10-12-2022
0
240
1313590
false
INFORMATION TABLE
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infotable.xml
INFORMATION TABLE
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COM
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COM
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ADVANCED MICRO DEVICES INC
COM
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AGILENT TECHNOLOGIES INC
COM
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ALPHABET INC
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354
3701
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SOLE
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3701
ALPHABET INC
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AMAZON COM INC
COM
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AMERICAN EXPRESS CO
COM
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1786
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AMPLIFY ETF TR
CWP ENHANCED DIV
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369
11530
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SOLE
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11530
AMPLIFY ETF TR
HIGH INCOME
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APPLE INC
COM
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APPLIED MATLS INC
COM
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9491
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AT&T INC
COM
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BALL CORP
COM
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CL B NEW
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BK OF AMERICA CORP
COM
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BRISTOL-MYERS SQUIBB CO
COM
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CATERPILLAR INC
COM
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CHEVRON CORP NEW
COM
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CHURCH & DWIGHT CO INC
COM
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CION INVT CORP
COM
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CISCO SYS INC
COM
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CME GROUP INC
COM
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COCA COLA CO
COM
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COMCAST CORP NEW
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CONOCOPHILLIPS
COM
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CONSOLIDATED EDISON INC
COM
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COSTCO WHSL CORP NEW
COM
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CSX CORP
COM
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COM
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CVS HEALTH CORP
COM
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DEERE & CO
COM
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79729
DIMENSIONAL ETF TRUST
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DIMENSIONAL ETF TRUST
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SOLE
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DIMENSIONAL ETF TRUST
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8976
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SOLE
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DISNEY WALT CO
COM
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5745
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SOLE
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DTE ENERGY CO
COM
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SOLE
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DUKE ENERGY CORP NEW
COM NEW
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8538
SH
SOLE
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8538
ENSERVCO CORP
COM NEW
29358Y201
75
58404
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SOLE
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58404
EXXON MOBIL CORP
COM
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2432
27853
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SOLE
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FIDELITY COVINGTON TRUST
HIGH DIVID ETF
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SOLE
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LTD TRM BD ETF
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SOLE
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FIDELITY MERRIMACK STR TR
TOTAL BD ETF
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FORD MTR CO DEL
COM
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GENERAL MLS INC
COM
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GENUINE PARTS CO
COM
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GLOBAL X FDS
NASDAQ 100 COVER
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HOME DEPOT INC
COM
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HP INC
COM
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IDEX CORP
COM
45167R104
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US EQT ULTRA BF
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INNOVATOR ETFS TR
US EQTY BUF DEC
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INNOVATOR ETFS TR
US EQTY BUFR JAN
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INNOVATOR ETFS TR
US EQTY PWR BF
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INNOVATOR ETFS TR
US EQTY PWR BUF
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US EQTY PWR BUF
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US EQTY PWR BUF
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INNOVATOR ETFS TR
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INNOVATOR ETFS TR
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INNOVATOR ETFS TR
US EQTY PWR BUF
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INNOVATOR ETFS TR
US EQTY PWR BUF
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INNOVATOR ETFS TR
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INTERNATIONAL BUSINESS MACHS
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GBL SRT TRM HY
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INVESCO EXCH TRADED FD TR II
NATL AMT MUNI
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INVESCO EXCH TRADED FD TR II
PFD ETF
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INVESCO EXCH TRADED FD TR II
S&P500 HDL VOL
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INVESCO EXCH TRADED FD TR II
S&P500 LOW VOL
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INVESCO EXCH TRADED FD TR II
SR LN ETF
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SOLE
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INVESCO EXCH TRADED FD TR II
TAXABLE MUN BD
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INVESCO EXCH TRADED FD TR II
TREAS COLATERL
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INVESCO EXCH TRADED FD TR II
VAR RATE PFD
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INVESCO EXCH TRD SLF IDX FD
BULSHS 2022 HY
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SH
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INVESCO EXCH TRD SLF IDX FD
BULSHS 2023 HY
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INVESCO EXCH TRD SLF IDX FD
BULSHS 2024 HY
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SOLE
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INVESCO EXCH TRD SLF IDX FD
BULSHS 2025 HY
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SOLE
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INVESCO EXCH TRD SLF IDX FD
DEFENSIVE EQTY
46138J775
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SH
SOLE
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6064
INVESCO EXCH TRD SLF IDX FD
INVSCO BLSH 26
46138J635
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SH
SOLE
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INVESCO EXCHANGE TRADED FD T
S&P MDCP QUALITY
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INVESCO EXCHANGE TRADED FD T
S&P500 EQL IND
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SH
SOLE
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2473
INVESCO EXCHANGE TRADED FD T
S&P500 EQL MAT
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SOLE
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INVESCO EXCHANGE TRADED FD T
S&P500 EQL STP
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SH
SOLE
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1781
INVESCO EXCHANGE TRADED FD T
S&P500 EQL TEC
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SH
SOLE
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3113
INVESCO EXCHANGE TRADED FD T
S&P500 EQL UTL
46137V274
505
4738
SH
SOLE
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4738
INVESCO EXCHANGE TRADED FD T
S&P500 EQL WGT
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263
2066
SH
SOLE
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2066
ISHARES GOLD TR
ISHARES NEW
464285204
216
6861
SH
SOLE
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0
6861
ISHARES INC
CORE MSCI EMKT
46434G103
479
11134
SH
SOLE
0
0
11134
ISHARES INC
JP MRGN EM HI BD
464286285
2566
79119
SH
SOLE
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0
79119
ISHARES TR
0-3 MNTH TREASRY
46436E718
712
7103
SH
SOLE
0
0
7103
ISHARES TR
0-5YR HI YL CP
46434V407
3484
87219
SH
SOLE
0
0
87219
ISHARES TR
AGENCY BOND ETF
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352
3305
SH
SOLE
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0
3305
ISHARES TR
BROAD USD HIGH
46435U853
60642
1803677
SH
SOLE
0
0
1803677
ISHARES TR
CMBS ETF
46429B366
2161
47135
SH
SOLE
0
0
47135
ISHARES TR
CONV BD ETF
46435G102
13004
188735
SH
SOLE
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0
188735
ISHARES TR
CORE 1 5 YR USD
46432F859
471
10213
SH
SOLE
0
0
10213
ISHARES TR
CORE HIGH DV ETF
46429B663
251
2748
SH
SOLE
0
0
2748
ISHARES TR
CORE INTL AGGR
46435G672
1336
27636
SH
SOLE
0
0
27636
ISHARES TR
CORE MSCI EAFE
46432F842
494
9371
SH
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0
0
9371
ISHARES TR
CORE MSCI TOTAL
46432F834
790
15520
SH
SOLE
0
0
15520
ISHARES TR
CORE S&P MCP ETF
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1624
7407
SH
SOLE
0
0
7407
ISHARES TR
CORE S&P SCP ETF
464287804
392
4492
SH
SOLE
0
0
4492
ISHARES TR
CORE S&P TTL STK
464287150
916
11512
SH
SOLE
0
0
11512
ISHARES TR
CORE US AGGBD ET
464287226
661
6865
SH
SOLE
0
0
6865
ISHARES TR
CRE U S REIT ETF
464288521
24059
506445
SH
SOLE
0
0
506445
ISHARES TR
EAFE GRWTH ETF
464288885
3492
48128
SH
SOLE
0
0
48128
ISHARES TR
EAFE VALUE ETF
464288877
2953
76640
SH
SOLE
0
0
76640
ISHARES TR
GLOBAL REIT ETF
46434V647
345
16242
SH
SOLE
0
0
16242
ISHARES TR
JPMORGAN USD EMG
464288281
28211
355226
SH
SOLE
0
0
355226
ISHARES TR
MODERT ALLOC ETF
464289875
448
12225
SH
SOLE
0
0
12225
ISHARES TR
MSCI USA MIN VOL
46429B697
908
13744
SH
SOLE
0
0
13744
ISHARES TR
MSCI USA MMENTM
46432F396
579
4411
SH
SOLE
0
0
4411
ISHARES TR
NATIONAL MUN ETF
464288414
1308
12753
SH
SOLE
0
0
12753
ISHARES TR
RUS MID CAP ETF
464287499
843
13565
SH
SOLE
0
0
13565
ISHARES TR
RUSSELL 2000 ETF
464287655
300
1819
SH
SOLE
0
0
1819
ISHARES TR
S&P 500 GRWT ETF
464287309
624
10793
SH
SOLE
0
0
10793
ISHARES TR
S&P SML 600 GWT
464287887
205
2014
SH
SOLE
0
0
2014
ISHARES TR
SELECT DIVID ETF
464287168
241
2250
SH
SOLE
0
0
2250
ISHARES TR
SHORT TREAS BD
464288679
765
6951
SH
SOLE
0
0
6951
ISHARES TR
SHRT NAT MUN ETF
464288158
637
6205
SH
SOLE
0
0
6205
ISHARES TR
TIPS BD ETF
464287176
2044
19489
SH
SOLE
0
0
19489
ISHARES TR
TRS FLT RT BD
46434V860
713
14117
SH
SOLE
0
0
14117
ISHARES TR
U.S. TECH ETF
464287721
507
6905
SH
SOLE
0
0
6905
J P MORGAN EXCHANGE TRADED F
ULTRA SHRT INC
46641Q837
2679
53405
SH
SOLE
0
0
53405
JOHNSON & JOHNSON
COM
478160104
917
5611
SH
SOLE
0
0
5611
JOUNCE THERAPEUTICS INC
COM
481116101
28
12005
SH
SOLE
0
0
12005
JPMORGAN CHASE & CO
COM
46625H100
294
2816
SH
SOLE
0
0
2816
KNOW LABS INC
COM NEW
499238103
26
14000
SH
SOLE
0
0
14000
LILLY ELI & CO
COM
532457108
3147
9731
SH
SOLE
0
0
9731
LOCKHEED MARTIN CORP
COM
539830109
446
1153
SH
SOLE
0
0
1153
LOWES COS INC
COM
548661107
523
2786
SH
SOLE
0
0
2786
MACATAWA BK CORP
COM
554225102
144
15517
SH
SOLE
0
0
15517
MARRIOTT INTL INC NEW
CL A
571903202
210
1499
SH
SOLE
0
0
1499
MCDONALDS CORP
COM
580135101
464
2011
SH
SOLE
0
0
2011
META PLATFORMS INC
CL A
30303M102
264
1943
SH
SOLE
0
0
1943
MICROSOFT CORP
COM
594918104
3363
14439
SH
SOLE
0
0
14439
NATIONAL STORAGE AFFILIATES
COM SHS BEN IN
637870106
3002
72200
SH
SOLE
0
0
72200
NEXTERA ENERGY INC
COM
65339F101
653
8323
SH
SOLE
0
0
8323
NORWEGIAN CRUISE LINE HLDG L
SHS
G66721104
120
10601
SH
SOLE
0
0
10601
NVIDIA CORPORATION
COM
67066G104
554
4564
SH
SOLE
0
0
4564
OGE ENERGY CORP
COM
670837103
262
7182
SH
SOLE
0
0
7182
PEPSICO INC
COM
713448108
857
5246
SH
SOLE
0
0
5246
PFIZER INC
COM
717081103
832
19006
SH
SOLE
0
0
19006
PIMCO ETF TR
ENHAN SHRT MA AC
72201R833
238
2405
SH
SOLE
0
0
2405
PIMCO ETF TR
ENHNCD LW DUR AC
72201R718
588
6203
SH
SOLE
0
0
6203
PROCTER AND GAMBLE CO
COM
742718109
969
7678
SH
SOLE
0
0
7678
PROSHARES TR
S&P 500 DV ARIST
74348A467
502
6284
SH
SOLE
0
0
6284
RAYTHEON TECHNOLOGIES CORP
COM
75513E101
507
6192
SH
SOLE
0
0
6192
SAREPTA THERAPEUTICS INC
COM
803607100
318
2875
SH
SOLE
0
0
2875
SCHWAB STRATEGIC TR
INTL SCEQT ETF
808524888
30168
1087055
SH
SOLE
0
0
1087055
SCHWAB STRATEGIC TR
INT-TRM U.S TRES
808524854
5643
114839
SH
SOLE
0
0
114839
SCHWAB STRATEGIC TR
US BRD MKT ETF
808524102
1452
34574
SH
SOLE
0
0
34574
SCHWAB STRATEGIC TR
US DIVIDEND EQ
808524797
384
5777
SH
SOLE
0
0
5777
SCHWAB STRATEGIC TR
US LCAP GR ETF
808524300
1448
25953
SH
SOLE
0
0
25953
SCHWAB STRATEGIC TR
US MID-CAP ETF
808524508
82965
1370570
SH
SOLE
0
0
1370570
SCHWAB STRATEGIC TR
US SML CAP ETF
808524607
64266
1700074
SH
SOLE
0
0
1700074
SCHWAB STRATEGIC TR
US TIPS ETF
808524870
21229
409757
SH
SOLE
0
0
409757
SELECT SECTOR SPDR TR
COMMUNICATION
81369Y852
12612
263349
SH
SOLE
0
0
263349
SELECT SECTOR SPDR TR
ENERGY
81369Y506
4797
66605
SH
SOLE
0
0
66605
SELECT SECTOR SPDR TR
FINANCIAL
81369Y605
12260
403807
SH
SOLE
0
0
403807
SELECT SECTOR SPDR TR
SBI CONS DISCR
81369Y407
20096
141076
SH
SOLE
0
0
141076
SELECT SECTOR SPDR TR
SBI CONS STPLS
81369Y308
5538
82987
SH
SOLE
0
0
82987
SELECT SECTOR SPDR TR
SBI HEALTHCARE
81369Y209
20550
169680
SH
SOLE
0
0
169680
SELECT SECTOR SPDR TR
SBI INT-INDS
81369Y704
12073
145734
SH
SOLE
0
0
145734
SELECT SECTOR SPDR TR
SBI INT-UTILS
81369Y886
3840
58611
SH
SOLE
0
0
58611
SELECT SECTOR SPDR TR
SBI MATERIALS
81369Y100
3185
46824
SH
SOLE
0
0
46824
SELECT SECTOR SPDR TR
TECHNOLOGY
81369Y803
44562
375167
SH
SOLE
0
0
375167
SEMPRA
COM
816851109
490
3271
SH
SOLE
0
0
3271
SHERWIN WILLIAMS CO
COM
824348106
1283
6264
SH
SOLE
0
0
6264
SOUTHERN CO
COM
842587107
269
3958
SH
SOLE
0
0
3958
SPDR DOW JONES INDL AVERAGE
UT SER 1
78467X109
1135
3949
SH
SOLE
0
0
3949
SPDR GOLD TR
GOLD SHS
78463V107
1887
12203
SH
SOLE
0
0
12203
SPDR INDEX SHS FDS
PORTFOLIO DEVLPD
78463X889
57831
2241423
SH
SOLE
0
0
2241423
SPDR INDEX SHS FDS
PORTFOLIO EMG MK
78463X509
35030
1128466
SH
SOLE
0
0
1128466
SPDR S&P 500 ETF TR
TR UNIT
78462F103
5264
14738
SH
SOLE
0
0
14738
SPDR SER TR
BBG CONV SEC ETF
78464A359
11782
186058
SH
SOLE
0
0
186058
SPDR SER TR
BLOOMBERG 1-3 MO
78468R663
766
8358
SH
SOLE
0
0
8358
SPDR SER TR
BLOOMBERG INVT
78468R200
5761
190117
SH
SOLE
0
0
190117
SPDR SER TR
ICE PFD SEC ETF
78464A292
536
15361
SH
SOLE
0
0
15361
SPDR SER TR
NUVEEN BLOOMBERG
78464A284
884
18442
SH
SOLE
0
0
18442
SPDR SER TR
PORTFLI HIGH YLD
78468R606
336
15412
SH
SOLE
0
0
15412
SPDR SER TR
PORTFOLIO AGRGTE
78464A649
11451
458956
SH
SOLE
0
0
458956
SPDR SER TR
PORTFOLIO LN COR
78464A367
18660
857848
SH
SOLE
0
0
857848
SPDR SER TR
PORTFOLIO LN TSR
78464A664
10462
352877
SH
SOLE
0
0
352877
SPDR SER TR
PORTFOLIO S&P400
78464A847
8548
221681
SH
SOLE
0
0
221681
SPDR SER TR
PORTFOLIO S&P500
78464A854
16708
397902
SH
SOLE
0
0
397902
SPDR SER TR
PORTFOLIO S&P600
78468R853
5395
158402
SH
SOLE
0
0
158402
SPDR SER TR
PORTFOLIO SH TSR
78468R101
24984
864141
SH
SOLE
0
0
864141
SPDR SER TR
PRTFLO S&P500 GW
78464A409
130425
2603215
SH
SOLE
0
0
2603215
SPDR SER TR
PRTFLO S&P500 VL
78464A508
90099
2612245
SH
SOLE
0
0
2612245
STRATEGY SHS
NS 7HANDL IDX
86280R506
611
31819
SH
SOLE
0
0
31819
STRYKER CORPORATION
COM
863667101
283
1396
SH
SOLE
0
0
1396
TESLA INC
COM
88160R101
1336
5035
SH
SOLE
0
0
5035
TORONTO DOMINION BK ONT
COM NEW
891160509
351
5725
SH
SOLE
0
0
5725
TRUIST FINL CORP
COM
89832Q109
406
9315
SH
SOLE
0
0
9315
UNION PAC CORP
COM
907818108
306
1572
SH
SOLE
0
0
1572
UNITEDHEALTH GROUP INC
COM
91324P102
877
1736
SH
SOLE
0
0
1736
VANGUARD BD INDEX FDS
INTERMED TERM
921937819
2637
35887
SH
SOLE
0
0
35887
VANGUARD BD INDEX FDS
TOTAL BND MRKT
921937835
1273
17849
SH
SOLE
0
0
17849
VANGUARD INDEX FDS
EXTEND MKT ETF
922908652
367
2888
SH
SOLE
0
0
2888
VANGUARD INDEX FDS
GROWTH ETF
922908736
1692
7906
SH
SOLE
0
0
7906
VANGUARD INDEX FDS
MCAP GR IDXVIP
922908538
2886
16924
SH
SOLE
0
0
16924
VANGUARD INDEX FDS
MCAP VL IDXVIP
922908512
1355
11127
SH
SOLE
0
0
11127
VANGUARD INDEX FDS
REAL ESTATE ETF
922908553
357
4458
SH
SOLE
0
0
4458
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
1249
3805
SH
SOLE
0
0
3805
VANGUARD INDEX FDS
TOTAL STK MKT
922908769
605
3373
SH
SOLE
0
0
3373
VANGUARD INDEX FDS
VALUE ETF
922908744
709
5740
SH
SOLE
0
0
5740
VANGUARD INTL EQUITY INDEX F
FTSE EMR MKT ETF
922042858
604
16559
SH
SOLE
0
0
16559
VANGUARD INTL EQUITY INDEX F
TT WRLD ST ETF
922042742
4639
58814
SH
SOLE
0
0
58814
VANGUARD MALVERN FDS
STRM INFPROIDX
922020805
833
17319
SH
SOLE
0
0
17319
VANGUARD MUN BD FDS
TAX EXEMPT BD
922907746
558
11584
SH
SOLE
0
0
11584
VANGUARD SCOTTSDALE FDS
INT-TERM CORP
92206C870
6544
86473
SH
SOLE
0
0
86473
VANGUARD SCOTTSDALE FDS
LG-TERM COR BD
92206C813
23528
321245
SH
SOLE
0
0
321245
VANGUARD SCOTTSDALE FDS
LONG TERM TREAS
92206C847
10803
171646
SH
SOLE
0
0
171646
VANGUARD SCOTTSDALE FDS
MTG-BKD SECS ETF
92206C771
26190
580764
SH
SOLE
0
0
580764
VANGUARD SCOTTSDALE FDS
SHORT TERM TREAS
92206C102
23119
400058
SH
SOLE
0
0
400058
VANGUARD SCOTTSDALE FDS
SHRT TRM CORP BD
92206C409
50163
675259
SH
SOLE
0
0
675259
VANGUARD SPECIALIZED FUNDS
DIV APP ETF
921908844
1124
8316
SH
SOLE
0
0
8316
VANGUARD WORLD FD
MEGA GRWTH IND
921910816
213
1222
SH
SOLE
0
0
1222
VANGUARD WORLD FDS
HEALTH CAR ETF
92204A504
252
1126
SH
SOLE
0
0
1126
VANGUARD WORLD FDS
INF TECH ETF
92204A702
1213
3945
SH
SOLE
0
0
3945
VERIZON COMMUNICATIONS INC
COM
92343V104
583
15355
SH
SOLE
0
0
15355
VICTORY PORTFOLIOS II
VCSHS US EQ INCM
92647N824
795
13388
SH
SOLE
0
0
13388
VISA INC
COM CL A
92826C839
503
2833
SH
SOLE
0
0
2833
WALMART INC
COM
931142103
941
7257
SH
SOLE
0
0
7257
WARNER BROS DISCOVERY INC
COM SER A
934423104
124
10752
SH
SOLE
0
0
10752
WASTE MGMT INC DEL
COM
94106L109
621
3873
SH
SOLE
0
0
3873
WELLS FARGO CO NEW
COM
949746101
220
5478
SH
SOLE
0
0
5478
WISDOMTREE TR
HEDGED HI YLD BD
97717W430
1039
51646
SH
SOLE
0
0
51646
WORLD GOLD TR
SPDR GLD MINIS
98149E303
2248
68099
SH
SOLE
0
0
68099