0001085146-22-001658.txt : 20220502
0001085146-22-001658.hdr.sgml : 20220502
20220502165932
ACCESSION NUMBER: 0001085146-22-001658
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20220331
FILED AS OF DATE: 20220502
DATE AS OF CHANGE: 20220502
EFFECTIVENESS DATE: 20220502
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Advisory Alpha, LLC
CENTRAL INDEX KEY: 0001576762
IRS NUMBER: 452495320
STATE OF INCORPORATION: MI
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-15942
FILM NUMBER: 22882925
BUSINESS ADDRESS:
STREET 1: 348 S. WAVERLY RD., SUITE 100
CITY: HOLLAND
STATE: MI
ZIP: 49423
BUSINESS PHONE: 866-530-1400
MAIL ADDRESS:
STREET 1: 348 S. WAVERLY RD., SUITE 100
CITY: HOLLAND
STATE: MI
ZIP: 49423
13F-HR
1
primary_doc.xml
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0001576762
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03-31-2022
03-31-2022
false
Advisory Alpha, LLC
348 S. Waverly Rd., Suite 100
HOLLAND
MI
49423
13F HOLDINGS REPORT
028-15942
N
Janine Osterink
Chief Compliance Officer
616-229-9868
/s/ Janine Osterink
Holland
MI
04-27-2022
0
265
1548077
false
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GLOBAL REIT ETF
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SELF DRIVNG EV
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316
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SOLE
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JOHNSON & JOHNSON
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478160104
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6030
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SOLE
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0
6030
JOUNCE THERAPEUTICS INC
COM
481116101
82
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SH
SOLE
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0
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COM
46625H100
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4414
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COM
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LISTED FD TR
DIVIDEND PERFMRS
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11299
LOCKHEED MARTIN CORP
COM
539830109
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SOLE
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LOWES COS INC
COM
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622
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SOLE
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MACATAWA BK CORP
COM
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SOLE
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1881
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COM
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527
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SH
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0
2131
MERCADOLIBRE INC
COM
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259
217
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SOLE
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0
217
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386
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SOLE
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COM
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COM
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COM
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COM
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PEPSICO INC
COM
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876
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SOLE
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PFIZER INC
COM
717081103
921
17787
SH
SOLE
0
0
17787
PIMCO ETF TR
ACTIVE BD ETF
72201R775
257
2522
SH
SOLE
0
0
2522
PIMCO ETF TR
ENHAN SHRT MA AC
72201R833
640
6390
SH
SOLE
0
0
6390
PIMCO ETF TR
ENHNCD LW DUR AC
72201R718
602
6167
SH
SOLE
0
0
6167
PROCTER AND GAMBLE CO
COM
742718109
1131
7398
SH
SOLE
0
0
7398
PROSHARES TR
PSHS ULT SEMICDT
74347R669
203
5089
SH
SOLE
0
0
5089
PROSHARES TR
S&P 500 DV ARIST
74348A467
289
3045
SH
SOLE
0
0
3045
PRUDENTIAL FINL INC
COM
744320102
266
2248
SH
SOLE
0
0
2248
PUBLIC SVC ENTERPRISE GRP IN
COM
744573106
247
3524
SH
SOLE
0
0
3524
RAYTHEON TECHNOLOGIES CORP
COM
75513E101
618
6236
SH
SOLE
0
0
6236
SALESFORCE COM INC
COM
79466L302
208
979
SH
SOLE
0
0
979
SAREPTA THERAPEUTICS INC
COM
803607100
225
2875
SH
SOLE
0
0
2875
SCHWAB STRATEGIC TR
INTL SCEQT ETF
808524888
35422
932828
SH
SOLE
0
0
932828
SCHWAB STRATEGIC TR
INTRM TRM TRES
808524854
7076
132878
SH
SOLE
0
0
132878
SCHWAB STRATEGIC TR
US BRD MKT ETF
808524102
1860
34835
SH
SOLE
0
0
34835
SCHWAB STRATEGIC TR
US DIVIDEND EQ
808524797
665
8425
SH
SOLE
0
0
8425
SCHWAB STRATEGIC TR
US LCAP GR ETF
808524300
1655
22125
SH
SOLE
0
0
22125
SCHWAB STRATEGIC TR
US LRG CAP ETF
808524201
673
12502
SH
SOLE
0
0
12502
SCHWAB STRATEGIC TR
US MID-CAP ETF
808524508
95392
1257408
SH
SOLE
0
0
1257408
SCHWAB STRATEGIC TR
US SML CAP ETF
808524607
66762
1409607
SH
SOLE
0
0
1409607
SCHWAB STRATEGIC TR
US TIPS ETF
808524870
41373
681417
SH
SOLE
0
0
681417
SELECT SECTOR SPDR TR
COMMUNICATION
81369Y852
15869
230714
SH
SOLE
0
0
230714
SELECT SECTOR SPDR TR
ENERGY
81369Y506
5125
67043
SH
SOLE
0
0
67043
SELECT SECTOR SPDR TR
FINANCIAL
81369Y605
11159
291214
SH
SOLE
0
0
291214
SELECT SECTOR SPDR TR
SBI CONS DISCR
81369Y407
18320
99027
SH
SOLE
0
0
99027
SELECT SECTOR SPDR TR
SBI CONS STPLS
81369Y308
6711
88432
SH
SOLE
0
0
88432
SELECT SECTOR SPDR TR
SBI HEALTHCARE
81369Y209
15622
114040
SH
SOLE
0
0
114040
SELECT SECTOR SPDR TR
SBI INT-INDS
81369Y704
8668
84166
SH
SOLE
0
0
84166
SELECT SECTOR SPDR TR
SBI INT-UTILS
81369Y886
4064
54580
SH
SOLE
0
0
54580
SELECT SECTOR SPDR TR
SBI MATERIALS
81369Y100
3245
36807
SH
SOLE
0
0
36807
SELECT SECTOR SPDR TR
TECHNOLOGY
81369Y803
46798
294456
SH
SOLE
0
0
294456
SEMPRA
COM
816851109
550
3271
SH
SOLE
0
0
3271
SHERWIN WILLIAMS CO
COM
824348106
10284
41199
SH
SOLE
0
0
41199
SOUTHERN CO
COM
842587107
299
4122
SH
SOLE
0
0
4122
SPDR DOW JONES INDL AVERAGE
UT SER 1
78467X109
1289
3717
SH
SOLE
0
0
3717
SPDR GOLD TR
GOLD SHS
78463V107
1021
5653
SH
SOLE
0
0
5653
SPDR INDEX SHS FDS
PORTFOLIO DEVLPD
78463X889
70713
2062745
SH
SOLE
0
0
2062745
SPDR INDEX SHS FDS
PORTFOLIO EMG MK
78463X509
42677
1104414
SH
SOLE
0
0
1104414
SPDR S&P 500 ETF TR
TR UNIT
78462F103
1349
2986
SH
SOLE
0
0
2986
SPDR S&P MIDCAP 400 ETF TR
UTSER1 S&PDCRP
78467Y107
316
644
SH
SOLE
0
0
644
SPDR SER TR
BLOOMBERG 1-3 MO
78468R663
789
8631
SH
SOLE
0
0
8631
SPDR SER TR
BLOOMBERG CONV
78464A359
28048
364428
SH
SOLE
0
0
364428
SPDR SER TR
BLOOMBERG INVT
78468R200
7229
237094
SH
SOLE
0
0
237094
SPDR SER TR
ICE PFD SEC ETF
78464A292
532
13636
SH
SOLE
0
0
13636
SPDR SER TR
NUVEEN BLOOMBERG
78464A284
1707
30950
SH
SOLE
0
0
30950
SPDR SER TR
PORTFLI HIGH YLD
78468R606
377
15029
SH
SOLE
0
0
15029
SPDR SER TR
PORTFOLIO AGRGTE
78464A649
16193
582674
SH
SOLE
0
0
582674
SPDR SER TR
PORTFOLIO LN COR
78464A367
50383
1812930
SH
SOLE
0
0
1812930
SPDR SER TR
PORTFOLIO LN TSR
78464A664
24888
657993
SH
SOLE
0
0
657993
SPDR SER TR
PORTFOLIO S&P400
78464A847
8297
175929
SH
SOLE
0
0
175929
SPDR SER TR
PORTFOLIO S&P500
78464A854
22355
420754
SH
SOLE
0
0
420754
SPDR SER TR
PORTFOLIO S&P600
78468R853
5608
133313
SH
SOLE
0
0
133313
SPDR SER TR
PORTFOLIO SH TSR
78468R101
29023
978791
SH
SOLE
0
0
978791
SPDR SER TR
PRTFLO S&P500 GW
78464A409
164798
2488954
SH
SOLE
0
0
2488954
SPDR SER TR
PRTFLO S&P500 VL
78464A508
113655
2722210
SH
SOLE
0
0
2722210
SPDR SER TR
S&P 600 SML CAP
78464A813
228
2433
SH
SOLE
0
0
2433
STANLEY BLACK & DECKER INC
COM
854502101
292
2087
SH
SOLE
0
0
2087
STARBUCKS CORP
COM
855244109
204
2244
SH
SOLE
0
0
2244
STRATEGY SHS
NS 7HANDL IDX
86280R506
1148
47599
SH
SOLE
0
0
47599
STRYKER CORPORATION
COM
863667101
392
1466
SH
SOLE
0
0
1466
TARGET CORP
COM
87612E106
268
1263
SH
SOLE
0
0
1263
TELEDYNE TECHNOLOGIES INC
COM
879360105
241
509
SH
SOLE
0
0
509
TESLA INC
COM
88160R101
1719
1595
SH
SOLE
0
0
1595
TORONTO DOMINION BK ONT
COM NEW
891160509
452
5695
SH
SOLE
0
0
5695
TREEHOUSE FOODS INC
COM
89469A104
244
7549
SH
SOLE
0
0
7549
TRUIST FINL CORP
COM
89832Q109
601
10606
SH
SOLE
0
0
10606
UNION PAC CORP
COM
907818108
446
1631
SH
SOLE
0
0
1631
UNITED PARCEL SERVICE INC
CL B
911312106
210
981
SH
SOLE
0
0
981
VANGUARD BD INDEX FDS
TOTAL BND MRKT
921937835
1037
13040
SH
SOLE
0
0
13040
VANGUARD INDEX FDS
GROWTH ETF
922908736
2267
7883
SH
SOLE
0
0
7883
VANGUARD INDEX FDS
MCAP GR IDXVIP
922908538
3114
13978
SH
SOLE
0
0
13978
VANGUARD INDEX FDS
MCAP VL IDXVIP
922908512
1511
10095
SH
SOLE
0
0
10095
VANGUARD INDEX FDS
S&P 500 ETF SHS
922908363
1754
4224
SH
SOLE
0
0
4224
VANGUARD INDEX FDS
SMALL CP ETF
922908751
206
968
SH
SOLE
0
0
968
VANGUARD INDEX FDS
TOTAL STK MKT
922908769
1464
6432
SH
SOLE
0
0
6432
VANGUARD INDEX FDS
VALUE ETF
922908744
413
2794
SH
SOLE
0
0
2794
VANGUARD INTL EQUITY INDEX F
FTSE EMR MKT ETF
922042858
619
13410
SH
SOLE
0
0
13410
VANGUARD INTL EQUITY INDEX F
TT WRLD ST ETF
922042742
12863
126988
SH
SOLE
0
0
126988
VANGUARD MALVERN FDS
STRM INFPROIDX
922020805
1506
29409
SH
SOLE
0
0
29409
VANGUARD SCOTTSDALE FDS
INTER TERM TREAS
92206C706
442
7020
SH
SOLE
0
0
7020
VANGUARD SCOTTSDALE FDS
INT-TERM CORP
92206C870
8671
100777
SH
SOLE
0
0
100777
VANGUARD SCOTTSDALE FDS
MTG-BKD SECS ETF
92206C771
38676
771905
SH
SOLE
0
0
771905
VANGUARD SCOTTSDALE FDS
SHORT TERM TREAS
92206C102
455
7672
SH
SOLE
0
0
7672
VANGUARD SCOTTSDALE FDS
SHRT TRM CORP BD
92206C409
39957
511606
SH
SOLE
0
0
511606
VANGUARD SPECIALIZED FUNDS
DIV APP ETF
921908844
1607
9910
SH
SOLE
0
0
9910
VANGUARD TAX-MANAGED INTL FD
FTSE DEV MKT ETF
921943858
215
4481
SH
SOLE
0
0
4481
VANGUARD WORLD FD
MEGA CAP INDEX
921910873
264
1663
SH
SOLE
0
0
1663
VANGUARD WORLD FD
MEGA GRWTH IND
921910816
283
1201
SH
SOLE
0
0
1201
VANGUARD WORLD FDS
INF TECH ETF
92204A702
2306
5536
SH
SOLE
0
0
5536
VERIZON COMMUNICATIONS INC
COM
92343V104
845
16584
SH
SOLE
0
0
16584
VICTORY PORTFOLIOS II
VCSHS US EQ INCM
92647N824
580
8068
SH
SOLE
0
0
8068
VISA INC
COM CL A
92826C839
472
2126
SH
SOLE
0
0
2126
WALMART INC
COM
931142103
922
6194
SH
SOLE
0
0
6194
WASTE MGMT INC DEL
COM
94106L109
614
3873
SH
SOLE
0
0
3873
WELLS FARGO CO NEW
COM
949746101
261
5380
SH
SOLE
0
0
5380
WISDOMTREE TR
HEDGED HI YLD BD
97717W430
1114
50808
SH
SOLE
0
0
50808
YUM BRANDS INC
COM
988498101
208
1753
SH
SOLE
0
0
1753