0001085146-21-000968.txt : 20210216 0001085146-21-000968.hdr.sgml : 20210216 20210216160205 ACCESSION NUMBER: 0001085146-21-000968 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20201231 FILED AS OF DATE: 20210216 DATE AS OF CHANGE: 20210216 EFFECTIVENESS DATE: 20210216 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Advisory Alpha, LLC CENTRAL INDEX KEY: 0001576762 IRS NUMBER: 452495320 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-15942 FILM NUMBER: 21637847 BUSINESS ADDRESS: STREET 1: 148 SOUTH RIVER AVE., SUITE 301 CITY: HOLLAND STATE: MI ZIP: 49423 BUSINESS PHONE: 866-530-1400 MAIL ADDRESS: STREET 1: 148 SOUTH RIVER AVE., SUITE 301 CITY: HOLLAND STATE: MI ZIP: 49423 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001576762 XXXXXXXX 12-31-2020 12-31-2020 false Advisory Alpha, LLC

148 SOUTH RIVER AVE., SUITE 301 HOLLAND MI 49423

13F HOLDINGS REPORT 028-15942 N Janine Osterink 616-229-9868 /s/ Janine Osterink Holland MI 01-26-2021 0 107 489498 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE ABBOTT LABS COM 002824100 296 2700 SH SOLE 0 0 2700 ALPHABET INC CAP STK CL A 02079K305 224 128 SH SOLE 0 0 128 ALTRIA GROUP INC COM 02209S103 763 18619 SH SOLE 0 0 18619 AMAZON COM INC COM 023135106 1212 372 SH SOLE 0 0 372 AMERICAN EXPRESS CO COM 025816109 317 2619 SH SOLE 0 0 2619 AMPLIFY ETF TR ONLIN RETL ETF 032108102 321 2812 SH SOLE 0 0 2812 APPLE INC COM 037833100 5670 42730 SH SOLE 0 0 42730 ARCHER DANIELS MIDLAND CO COM 039483102 1587 31482 SH SOLE 0 0 31482 ARK ETF TR NEXT GNRTN INTER 00214Q401 1122 7663 SH SOLE 0 0 7663 AT&T INC COM 00206R102 990 34431 SH SOLE 0 0 34431 BALL CORP COM 058498106 1390 14919 SH SOLE 0 0 14919 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 741 3197 SH SOLE 0 0 3197 BK OF AMERICA CORP COM 060505104 531 17523 SH SOLE 0 0 17523 BOULDER GROWTH & INCOME FD I COM 101507101 305 27406 SH SOLE 0 0 27406 CATERPILLAR INC COM 149123101 346 1901 SH SOLE 0 0 1901 CHEVRON CORP NEW COM 166764100 406 4805 SH SOLE 0 0 4805 CHURCH & DWIGHT INC COM 171340102 346 3963 SH SOLE 0 0 3963 CISCO SYS INC COM 17275R102 253 5654 SH SOLE 0 0 5654 CME GROUP INC COM 12572Q105 1096 6022 SH SOLE 0 0 6022 COCA COLA CO COM 191216100 264 4813 SH SOLE 0 0 4813 COMCAST CORP NEW CL A 20030N101 357 6817 SH SOLE 0 0 6817 CSX CORP COM 126408103 399 4392 SH SOLE 0 0 4392 DEERE & CO COM 244199105 258 960 SH SOLE 0 0 960 DUKE ENERGY CORP NEW COM NEW 26441C204 215 2346 SH SOLE 0 0 2346 EXXON MOBIL CORP COM 30231G102 923 22399 SH SOLE 0 0 22399 FACEBOOK INC CL A 30303M102 334 1223 SH SOLE 0 0 1223 FIDELITY COVINGTON TRUST HIGH DIVID ETF 316092840 248 7733 SH SOLE 0 0 7733 FIDELITY COVINGTON TRUST MSCI HLTH CARE I 316092600 203 3515 SH SOLE 0 0 3515 FIRST TR EXCHANGE-TRADED FD DJ INTERNT IDX 33733E302 527 2485 SH SOLE 0 0 2485 GABELLI HLTHCARE & WELLNESS SHS 36246K103 300 25115 SH SOLE 0 0 25115 GREAT PANTHER MNG LTD COM 39115V101 119 139800 SH SOLE 0 0 139800 HOME DEPOT INC COM 437076102 543 2045 SH SOLE 0 0 2045 INDIA FD INC COM 454089103 232 11613 SH SOLE 0 0 11613 INVESCO EXCH TRADED FD TR II S&P SMLCP HELT 46138E149 725 4270 SH SOLE 0 0 4270 INVESCO EXCHANGE TRADED FD T DYNMC SEMICNDT 46137V647 968 9228 SH SOLE 0 0 9228 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 268 2100 SH SOLE 0 0 2100 ISHARES INC CORE MSCI EMKT 46434G103 683 11002 SH SOLE 0 0 11002 ISHARES TR CORE HIGH DV ETF 46429B663 245 2798 SH SOLE 0 0 2798 ISHARES TR CORE MSCI EAFE 46432F842 374 5410 SH SOLE 0 0 5410 ISHARES TR CORE MSCI TOTAL 46432F834 979 14571 SH SOLE 0 0 14571 ISHARES TR CORE S&P MCP ETF 464287507 2547 11083 SH SOLE 0 0 11083 ISHARES TR CORE S&P SCP ETF 464287804 653 7100 SH SOLE 0 0 7100 ISHARES TR CORE S&P TTL STK 464287150 1279 14839 SH SOLE 0 0 14839 ISHARES TR EAFE GRWTH ETF 464288885 2498 24752 SH SOLE 0 0 24752 ISHARES TR EAFE VALUE ETF 464288877 3014 63863 SH SOLE 0 0 63863 ISHARES TR INTL SEL DIV ETF 464288448 284 9629 SH SOLE 0 0 9629 ISHARES TR S&P 500 GRWT ETF 464287309 677 10614 SH SOLE 0 0 10614 ISHARES TR SELECT DIVID ETF 464287168 257 2676 SH SOLE 0 0 2676 ISHARES TR U.S. MED DVC ETF 464288810 561 1713 SH SOLE 0 0 1713 JPMORGAN CHASE & CO COM 46625H100 217 1709 SH SOLE 0 0 1709 LIBERTY ALL STAR EQUITY FD SH BEN INT 530158104 329 47645 SH SOLE 0 0 47645 LIBERTY ALL-STAR GROWTH FD I COM 529900102 466 56780 SH SOLE 0 0 56780 LILLY ELI & CO COM 532457108 1636 9691 SH SOLE 0 0 9691 MACATAWA BK CORP COM 554225102 103 12312 SH SOLE 0 0 12312 MARSH & MCLENNAN COS INC COM 571748102 319 2724 SH SOLE 0 0 2724 MERCADOLIBRE INC COM 58733R102 338 201 SH SOLE 0 0 201 MICROSOFT CORP COM 594918104 1801 8098 SH SOLE 0 0 8098 NATIONAL STORAGE AFFILIATES COM SHS BEN IN 637870106 2533 70297 SH SOLE 0 0 70297 NEXTERA ENERGY INC COM 65339F101 395 5116 SH SOLE 0 0 5116 NORTHROP GRUMMAN CORP COM 666807102 302 990 SH SOLE 0 0 990 NVIDIA CORPORATION COM 67066G104 236 451 SH SOLE 0 0 451 PEPSICO INC COM 713448108 326 2201 SH SOLE 0 0 2201 PFIZER INC COM 717081103 268 7290 SH SOLE 0 0 7290 PHILIP MORRIS INTL INC COM 718172109 266 3207 SH SOLE 0 0 3207 PROCTER AND GAMBLE CO COM 742718109 641 4607 SH SOLE 0 0 4607 PRUDENTIAL FINL INC COM 744320102 202 2585 SH SOLE 0 0 2585 ROYCE MICRO-CAP TR INC COM 780915104 515 50922 SH SOLE 0 0 50922 ROYCE VALUE TR INC COM 780910105 210 13020 SH SOLE 0 0 13020 SAREPTA THERAPEUTICS INC COM 803607100 604 3540 SH SOLE 0 0 3540 SCHWAB STRATEGIC TR INTL SCEQT ETF 808524888 11645 309295 SH SOLE 0 0 309295 SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 885 9721 SH SOLE 0 0 9721 SCHWAB STRATEGIC TR US MID-CAP ETF 808524508 34058 499524 SH SOLE 0 0 499524 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 33466 376021 SH SOLE 0 0 376021 SELECT SECTOR SPDR TR COMMUNICATION 81369Y852 8595 127373 SH SOLE 0 0 127373 SELECT SECTOR SPDR TR SBI CONS DISCR 81369Y407 6230 38750 SH SOLE 0 0 38750 SELECT SECTOR SPDR TR SBI CONS STPLS 81369Y308 5608 83142 SH SOLE 0 0 83142 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 16424 144782 SH SOLE 0 0 144782 SELECT SECTOR SPDR TR SBI INT-INDS 81369Y704 6074 68589 SH SOLE 0 0 68589 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 2443 38964 SH SOLE 0 0 38964 SELECT SECTOR SPDR TR TECHNOLOGY 81369Y803 33165 255074 SH SOLE 0 0 255074 SHERWIN WILLIAMS CO COM 824348106 11391 15500 SH SOLE 0 0 15500 SOUTHERN CO COM 842587107 659 10731 SH SOLE 0 0 10731 SPDR DOW JONES INDL AVERAGE UT SER 1 78467X109 1193 3900 SH SOLE 0 0 3900 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 47529 1408270 SH SOLE 0 0 1408270 SPDR INDEX SHS FDS PORTFOLIO EMG MK 78463X509 35309 837499 SH SOLE 0 0 837499 SPDR S&P 500 ETF TR TR UNIT 78462F103 1038 2777 SH SOLE 0 0 2777 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 327 778 SH SOLE 0 0 778 SPDR SER TR PORTFOLIO S&P400 78464A847 4487 111071 SH SOLE 0 0 111071 SPDR SER TR PORTFOLIO S&P500 78464A854 37823 860404 SH SOLE 0 0 860404 SPDR SER TR PORTFOLIO S&P600 78468R853 3685 102934 SH SOLE 0 0 102934 SPDR SER TR PRTFLO S&P500 GW 78464A409 66424 1201366 SH SOLE 0 0 1201366 SPDR SER TR PRTFLO S&P500 VL 78464A508 54600 1587676 SH SOLE 0 0 1587676 STANLEY BLACK & DECKER INC COM 854502101 404 2262 SH SOLE 0 0 2262 STRYKER CORPORATION COM 863667101 354 1445 SH SOLE 0 0 1445 TEKLA WORLD HEALTHCARE FD BEN INT SHS 87911L108 289 18243 SH SOLE 0 0 18243 TEMPLETON DRAGON FD INC COM 88018T101 425 18211 SH SOLE 0 0 18211 TESLA INC COM 88160R101 474 671 SH SOLE 0 0 671 TORONTO DOMINION BK ONT COM NEW 891160509 232 4119 SH SOLE 0 0 4119 VANGUARD INDEX FDS GROWTH ETF 922908736 249 982 SH SOLE 0 0 982 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 300 873 SH SOLE 0 0 873 VANGUARD INDEX FDS SMALL CP ETF 922908751 488 2504 SH SOLE 0 0 2504 VANGUARD INDEX FDS TOTAL STK MKT 922908769 202 1039 SH SOLE 0 0 1039 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 451 9001 SH SOLE 0 0 9001 VANGUARD INTL EQUITY INDEX F TT WRLD ST ETF 922042742 11013 118956 SH SOLE 0 0 118956 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 381 2698 SH SOLE 0 0 2698 VANGUARD WHITEHALL FDS HIGH DIV YLD 921946406 229 2504 SH SOLE 0 0 2504 VISA INC COM CL A 92826C839 390 1783 SH SOLE 0 0 1783