0001576427-16-000418.txt : 20161227 0001576427-16-000418.hdr.sgml : 20161226 20161227162049 ACCESSION NUMBER: 0001576427-16-000418 CONFORMED SUBMISSION TYPE: 8-K/A PUBLIC DOCUMENT COUNT: 9 CONFORMED PERIOD OF REPORT: 20161109 ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20161227 DATE AS OF CHANGE: 20161227 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Criteo S.A. CENTRAL INDEX KEY: 0001576427 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING AGENCIES [7311] IRS NUMBER: 000000000 STATE OF INCORPORATION: I0 FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K/A SEC ACT: 1934 Act SEC FILE NUMBER: 001-36153 FILM NUMBER: 162070836 BUSINESS ADDRESS: STREET 1: 32 RUE BLANCHE CITY: PARIS STATE: I0 ZIP: 75009 BUSINESS PHONE: 33140402290 MAIL ADDRESS: STREET 1: 32 RUE BLANCHE CITY: PARIS STATE: I0 ZIP: 75009 8-K/A 1 tb8-kacoverpage.htm 8-K/A Document



 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
 

 
FORM 8-K/A
Amendment No. 1
 

 
CURRENT REPORT
Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): November 9, 2016
 

CRITEO S.A.
(Exact name of registrant as specified in its charter)
 


France
 
001-36153
 
Not Applicable
(State or other jurisdiction
of incorporation)
 
(Commission
File Number)
 
(I.R.S. Employer
Identification No.)
 
32, rue Blanche, Paris - France
 
75009
(Address of principal executive offices)
 
(Zip Code)
Registrant’s telephone number, including area code: +33 14 040 2290
(Former name or former address, if changed since last report)


 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
c
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
 
 
c
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
 
 
c
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-(b))
 
 
c
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-(c))







EXPLANATORY NOTE
Criteo S.A. (the "Company") is filing this Amendment No.1 ("Amendment No. 1") to its Current Report on Form 8-K filed on November 10, 2016 (the "Form 8-K") following the completion of the acquisition of HookLogic, Inc. ("HookLogic") by Criteo Corp., a wholly owned subsidiary of the Company, to furnish the standalone financial statements of HookLogic as well as pro forma condensed combined financial information.
The Company intends to furnish unaudited historical quarterly combined financial information for each of the quarters during fiscal year 2016 concurrently with its financial results for the fourth quarter and fiscal year 2016, when it reports such financial results in the first quarter of 2017.
ITEM 9.01
 Financial Statements and Exhibits.

 
 
(a)
Financial Statements of Business Acquired

The audited consolidated statements of financial position of HookLogic as of December 31, 2015 and 2014 and the related audited consolidated statements of comprehensive income, changes in equity and cash flows for each of the years in the two-year period ended December 31, 2015 are filed as Exhibit 99.1 and are incorporated by reference herein.

The unaudited consolidated statements of financial position of HookLogic as of September 30, 2016 and September 30, 2015 and the related unaudited consolidated statements of comprehensive income, changes in equity and cash flows are filed as Exhibit 99.2 and are incorporated by reference herein.

 
(b)
Pro Forma Financial Information

The unaudited pro forma combined financial statements of the Company for the year ended December 31, 2015 and as of and for the nine months ended September 30, 2016, giving effect to the acquisition of HookLogic, are filed as Exhibit 99.3 and incorporated by reference herein.

 
(d)
Exhibits
Exhibit
Number
  
Description
23.1
 
Consent of KPMG.
99.1
 
Audited consolidated statements of financial position of HookLogic as of December 31, 2015 and the related audited consolidated statements of comprehensive income, changes in equity and cash flows for each of the years in the two-year period ended December 31, 2015.
99.2
 
Unaudited consolidated statements of financial position of HookLogic as of September 30, 2016 and September 30, 2015 and the related unaudited consolidated statements of comprehensive income, changes in equity and cash flows.
99.3
  
Unaudited Pro Forma Condensed Combined Financial Information of the Company.
 









SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 
 
 
Criteo S.A.
 
 
 
Date: December 27, 2016
By:
/s/ Benoit Fouilland
 
Name:
Benoit Fouilland
 
Title:
Chief Financial Officer







EXHIBIT INDEX
Exhibit
Number
  
Description
23.1
 
Consent of KPMG.
99.1
 
Audited consolidated statements of financial position of HookLogic as of December 31, 2015 and 2014 and the related audited consolidated statements of comprehensive income, changes in equity and cash flows for each of the years in the two-year period ended December 31, 2015.
99.2
 
Unaudited consolidated statements of financial position of HookLogic as of September 30, 2016 and September 30, 2015 and the related unaudited consolidated statements of comprehensive income, changes in equity and cash flows.
99.3
  
Unaudited Pro Forma Condensed Combined Financial Information of the Company.
 
 




EX-23.1 2 ex231kpmgconsent.htm EXHIBIT 23.1 Exhibit




Exhibit 23.1






Consent of Independent Registered Public Accounting Firm


We consent to the incorporation by reference in the registration statements (Nos. 333-192024, 333-197373, 333-207658 and 333-212722) on Form S-8 of Criteo S.A. of our report dated September 13, 2016, with respect to the consolidated balance sheets of HookLogic, Inc. as of December 31, 2015 and 2014, and the related consolidated statements of operations, comprehensive income, changes in stockholders’ deficit and cash flows for the years then ended, which report appears in the Form 8-K/A of Criteo S.A. dated December 27, 2016.
/s/ KPMG LLP

Santa Clara, California
December 27, 2016



EX-99.1 3 ex991hooklogicfinancialsta.htm EXHIBIT 99.1 Exhibit


image3a01.jpg
Exhibit 99.1

HOOKLOGIC, INC. AND SUBSIDIARIES
Consolidated Financial Statements
December 31, 2015 and 2014
(With Independent Auditors’ Report Thereon)





HOOKLOGIC, INC. AND SUBSIDIARIES
Consolidated Financial Statements
Years ended December 31, 2015 and 2014
Table of Contents











image2a01.jpg
Independent Auditors’ Report
The Board of Directors
HookLogic, Inc. and Subsidiaries:
Report on the Financial Statements
We have audited the accompanying consolidated financial statements of HookLogic, Inc. and its subsidiaries, which comprise the consolidated balance sheets as of December 31, 2015 and 2014, and the related consolidated statements of operations, comprehensive income, changes in stockholders’ deficit and cash flows for the years then ended, and the related notes to the consolidated financial statements.
Management’s Responsibility for the Financial Statements
Management is responsible for the preparation and fair presentation of these consolidated financial statements in conformity with U.S. generally accepted accounting principles; this includes the design, implementation, and maintenance of internal control relevant to the preparation and fair presentation of consolidated financial statements that are free of material misstatement, whether due to fraud or error.
Auditor’s Responsibility
Our responsibility is to express an opinion on these consolidated financial statements based on our audits. We conducted our audits in accordance with auditing standards generally accepted in the United States. Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement.
An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the consolidated financial statements. The procedures selected depend on the auditor’s judgment, including the assessment of the risks of material misstatement of the consolidated financial statements, whether due to fraud or error. In making those risk assessments, the auditor considers internal control relevant to the entity’s preparation and fair presentation of the consolidated financial statements in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the entity’s internal control. Accordingly, we express no such opinion. An audit also includes evaluating the appropriateness of accounting policies used and the reasonableness of significant accounting estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements.
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion.


image0.jpg



image3a01.jpg
Opinion
In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of HookLogic, Inc. and is subsidiaries at December 31, 2015 and 2014, and the results of their operations and their cash flows for the years then ended in conformity with U.S. generally accepted accounting principles.
image4a01.jpg
Santa Clara, California
September 13, 2016


    
 
2
 




HOOKLOGIC, INC. AND SUBSIDIARIES
Consolidated Balance Sheets
December 31, 2015 and 2014
Assets
 
2015
 
2014
Current assets:
 
 
 
 
 
 
Cash and cash equivalents
$
25,598,874

 
7,920,922

 
Accounts receivable, net
 
31,768,240

 
13,252,341

 
Prepaid expenses and other current assets
 
1,620,140

 
987,892

 
Current assets of discontinued operations
 
—    

 
904,360

 
 
 
 
 
Total current assets
 
58,987,254

 
23,065,515

Other noncurrent assets
 
331,278

 
297,254

Fixed assets, net
 
3,057,495

 
506,235

Long term assets of discontinued operations
 
—    

 
56,410

 
 
 
 
 
 
 
$
62,376,027

 
23,925,414

Liabilities and stockholders’ deficit
 
 
 
 
Current liabilities:
 
 
 
 
 
Accounts payable and accrued expenses
$
30,733,535

 
15,945,134

 
Current portion of long-term debt
 
1,472,222

 
1,875,000

 
Deferred revenue
 
528,990

 
78,487

 
Customer deposits
 
4,067

 
253,497

 
Other deposits
 
973,113

 
971,086

 
Liabilities of discontinued operations
 
—    

 
1,381,310

 
Other liabilities
 
56,451

 
31,724

 
 
 
 
 
Total current liabilities
 
33,768,378

 
20,536,238

Deferred rent
 
79,238

 
108,984

Long-term Liabilities
 
6,484,301

 
3,136,226

Total liabilities
 
 
40,331,917

 
23,781,448

Convertible preferred stock (Series A, Series B and Series C),
 
 
 
 
 
$.001 par value; 9,327,789 shares authorized and
 
 
 
 
 
9,315,532 shares issued and outstanding as of December 31, 2014
 
 
 
 
 
and 13,169,496 shares authorized and 12,278,341 shares issued
 
 
 
 
 
and outstanding as of December 31, 2015; aggregate liquidation
 
 
 
 
 
preference of $39,299,945 as of December 31, 2015
 
39,072,920

 
23,641,687

Stockholders’ deficit:
 
 
 
 
 
Common stock, $.001 par value, 30,000,000 shares authorized,
 
 
 
 
 
 
9,947,275 and 9,760,354 shares issued and outstanding as
 
 
 
 
 
 
of December 31, 2015 and 2014, respectively
 
9,947

 
9,760

Additional paid-in capital
 
1,472,455

 
1,163,953

Accumulated other comprehensive loss
 
(241,767
)
 
(260,282
)
Accumulated deficit
 
(18,269,444
)
 
(24,411,152
)
 
 
 
 
 
Total stockholders’ deficit
 
(17,028,809
)
 
(23,497,721
)
 
 
 
 
 
 
 
$
62,376,028

 
23,925,414

See accompanying notes to consolidated financial statements.

    
 
3
 



HOOKLOGIC, INC. AND SUBSIDIARIES
Consolidated Statements of Operations
Years ended December 31, 2015 and 2014
 
 
 
 
 
 
 
 
2015
 
2014
Advertising revenue
$
63,155,101

 
27,866,454

Saas Revenue
 
 
1,262,546

 
2,092,257

 
 
 
 
 
Total revenue
 
64,417,647

 
29,958,711

Cost of revenue:
 
 
 
 
 
Traffic acquisition costs
 
38,975,675

 
15,935,791

 
Server and hosting expenses
 
2,424,492

 
1,652,467

 
 
 
 
 
Total cost of revenue
 
41,400,167

 
17,588,258

 
 
 
 
 
Gross profit
 
23,017,480

 
12,370,453

Operating expenses:
 
 
 
 
 
Salaries, benefits and taxes
 
19,088,028

 
16,151,499

 
Outside services
 
880,122

 
851,490

 
Marketing
 
 
 
1,316,737

 
792,585

 
Travel and entertainment
 
1,593,716

 
1,111,528

 
Rent and office expenses
 
1,361,421

 
1,150,707

 
Other general and administrative expenses
 
1,464,589

 
661,778

 
 
 
 
 
Total operating expenses
 
25,704,613

 
20,719,587

 
 
 
 
 
Loss from operations
 
(2,687,133
)
 
(8,349,134
)
Other (income) expense, net
 
(104,934
)
 
157,136

Interest (income) expense, net
 
223,198

 
23,799

 
 
 
 
 
Loss from continuing operations before taxes
 
(2,805,397
)
 
(8,530,069
)
Income tax benefit
 
1,754,296

 
—    

 
 
 
 
 
Loss from continuing operations
 
(1,051,101
)
 
(8,530,069
)
Income (loss) from discontinued operations, net of tax
 
7,192,810

 
(575,873
)
 
 
 
 
 
Net income (loss)
$
6,141,709

 
(9,105,942
)
See accompanying notes to consolidated financial statements.


    
 
4
 



HOOKLOGIC, INC. AND SUBSIDIARIES
Consolidated Statements of Comprehensive Income
Years ended December 31, 2015 and 2014
 
 
 
 
 
 
 
 
2015
 
2014
Net gain / (loss)
$
6,141,708

 
(9,105,941
)
Foreign currency translation
 
18,515

 
(267,157
)
Comprehensive gain / (loss)
$
6,160,223

 
(9,373,098
)
See accompanying notes to consolidated financial statements.


    
 
5
 



HOOKLOGIC, INC. AND SUBSIDIARIES
Consolidated Statements of Stockholders’ Deficit
Years ended December 31, 2015 and 2014
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Accumulated
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Additional
 
other
 
 
 
Total
 
 
 
 
 
 
 
 
Common stock
 
Preferred stock
 
paid-in
 
comprehensive
 
Accumulated
 
stockholders’
 
 
 
 
 
 
 
 
Shares
 
Amount
 
Shares
 
Amount
 
capital
 
income (loss)
 
deficit
 
deficit
Revised balance, January 31, 2014
 
9,732,918

$
9,733

 
$
—    
 
906,249

 
6,875

 
(15,305,211
)
 
(14,382,354
)
Stock-based compensation
 
—    

 
—    

 
—    
 
 
 
267,555

 
—    

 
—    

 
267,555

Issuance expenses
 
—    

 
—    

 
—    
 
—    
 
(24,068
)
 
—    

 
—    

 
(24,068
)
Exercise of stock options
 
27,436

 
27

 
—    
 
—    
 
14,217

 
—    

 
—    

 
14,244

Foreign currency translation
 
—    

 
—    

 
—    
 
—    
 
—    

 
(267,157
)
 
—    

 
(267,157
)
Net loss
 
 
 
 
—    

 
—    

 
—    
 
—    
 
—    

 
—    

 
(9,105,941
)
 
(9,105,941
)
Balance, December 31, 2014
 
9,760,354

 
9,760

 
—    
 
—    
 
1,163,953

 
(260,282
)
 
(24,411,152
)
 
(23,497,721
)
Stock-based compensation
 
—    

 
—    

 
—    
 
—    
 
212,500

 
—    

 
—    

 
212,500

Exercise of stock options
 
186,921

 
187

 
—    
 
—    
 
96,002

 
—    

 
—    

 
96,189

Foreign currency translation
 
—    

 
—    

 
—    
 
—    
 
—    

 
18,515

 
—    

 
18,515

Net loss
 
 
 
 
—    

 
—    

 
—    
 
—    
 
—    

 
—    

 
6,141,708

 
6,141,708

Revised balance, December 31, 2015
 
9,947,275

$
9,947

 
—    
$
—    
 
1,472,455

 
(241,767
)
 
(18,269,444
)
 
(17,028,809
)
See accompanying notes to consolidated financial statements.


    
 
6
 



HOOKLOGIC, INC. AND SUBSIDIARIES
Consolidated Statements of Cash Flows
Years ended December 31, 2015 and 2014

 
 
 
 
 
 
 
 
2015
 
2014
Net (loss)/Gain
 
$
6,141,708

 
(9,105,941
)
Adjustments to reconcile net loss to net cash used in operating
 
 
 
 
 
activities:
 
 
 
 
 
 
 
 
Depreciation
 
450,068

 
106,702

 
 
Stock-based compensation
 
212,500

 
267,555

 
 
Provision for doubtful accounts and sales returns
 
184,762

 
80,609

 
 
Gain on the sale of AutoHook
 
(9,456,283
)
 
—    

 
 
Changes in operating assets and liabilities:
 
 
 
 
 
 
 
Accounts receivable
 
(17,951,136
)
 
(9,360,911
)
 
 
 
Prepaid expenses and other current assets
 
(487,051
)
 
(610,727
)
 
 
 
Other Assets
 
(34,024
)
 
36,840

 
 
 
Accounts payable, accrued expenses and deferred rent
 
12,709,664

 
11,065,270

 
 
 
Deferred revenue
 
403,328

 
(215,919
)
 
 
 
Customer deposits
 
(1,375,575
)
 
778,166

 
 
 
Other Deposits
 
2,027

 
378,037

 
 
 
Other liabilities
 
24,726

 
(216,224
)
 
 
 
 
 
Net cash used in operating activities
 
(9,175,286
)
 
(6,796,543
)
Cash flows from investing activities:
 
 
 
 
 
Proceeds from sale of Autohook Division
 
11,297,000

 
—    

 
Purchase of fixed assets
 
(2,944,918
)
 
(379,813
)
 
 
 
 
 
Cash used in investing activities
 
8,352,082

 
(379,813
)
Cash flows from financing activities:
 
 
 
 
 
Proceeds from growth capital loan
 
7,950,000

 
5,000,000

 
Repayment of capital growth loan
 
(5,000,000
)
 
—    

 
Proceeds from exercise of stock options
 
96,189

 
14,244

 
Net proceeds from issuance of Series C preferred stock
 
15,431,233

 
(24,068
)
 
 
 
 
 
Net cash provided by financing activities
 
18,477,422

 
4,990,176

Effect of exchange rate changes on cash
 
23,450

 
(267,157
)
 
 
 
 
 
Net (decrease) increase in cash and cash equivalents
 
17,677,668

 
(2,453,337
)
Cash and cash equivalents at beginning of year
 
7,920,922

 
10,374,259

Cash and cash equivalents at end of year
$
25,598,590

 
7,920,922

Supplemental disclosures of cash flow information:
 
 
 
 
 
Cash paid for interest
$
245,010

 
32,813

 
Issuance of warrants
 
13,079

 
—    

See accompanying notes to consolidated financial statements.


    
 
7
 




HOOKLOGIC, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2015 and 2014


(1)
Organization and Business
HookLogic, Inc. and Subsidiaries (the Company), first commenced operations under the name Think Drive, Inc. in 2004 as a corporation registered in the state of New York. It later changed its name to TravelHook, Inc. and subsequently to HookLogic, Inc. in 2008. In 2011, HookLogic was incorporated in Delaware. The Company provides e‑commerce media solutions for the retail, travel and automotive verticals to generate revenue by adding media‑based revenue streams and increasing conversion rates. It connects brands and shoppers in and around the e‑ commerce environment. In July, 2015, HookLogic sold their US automotive vertical to Urban Science. The gain on the transaction as well as revenue and expenses for the automotive vertical (Autohook) have been reported as Discontinued Operations and thus have been excluded from continuing operations for all reported periods. Furthermore, Autohook’s assets and liabilities were removed from our Consolidated Balance Sheet upon consummation of the sale, and have been classified as discontinued operations on our Consolidated Balance Sheet as of December 31, 2014 (See note 12 for further discussion on the sale). The Company is headquartered in New York and has offices in Ann Arbor, Michigan, Santa Monica, California, Toronto, Canada, Paris, France San Palo, Brazil, and London, UK.
(2)
Summary of Accounting Policies
(a)
Basis of Presentation
The accompanying consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America and include the consolidated accounts of the Company.
Certain prior year amounts have been reclassified to conform to the current year presentation.

(b)
Principles of Consolidation
The consolidated financial statements include the accounts of HookLogic, Inc. and its wholly owned subsidiary HookLogic Ltd. (collectively, the Company). All intercompany accounts and transactions have been eliminated in consolidation.
In January 2013, the Company merged the subsidiary HookLogic of Michigan Inc. with and into HookLogic, Inc. As a result of the merger, the existence of the subsidiary was ceased and the identity as well as all rights, assets, and liabilities of the subsidiary were vested in HookLogic, Inc.

(c)
Use of Estimates
The preparation of consolidated financial statements in conformity with accounting principles generally accepted in the United States of America (US GAAP) requires management to make estimates and assumptions that affect the amounts reported in the Company’s consolidated financial statements and accompanying notes. The Company bases its estimates and assumptions on historical experience and on various other assumptions that it believes are reasonable under the circumstances. The amounts of assets and liabilities reported in the Company’s consolidated balance sheets and the amounts of revenues and expenses reported for the periods presented are affected by estimates and assumptions, which are used for, but not limited to, the accounting for allowance for doubtful accounts, useful lives of fixed assets, income taxes, and related reserves and stock‑based compensation. Actual results could differ from those estimates.

 
8
(Continued)




HOOKLOGIC, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2015 and 2014

(d)
Fair Value of Financial Measurements
The Company utilizes valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs to the extent possible. The Company determines fair value based on assumptions that market participants would use in pricing an asset or liability in the principal or most advantageous market. When considering market participant assumptions in fair value measurements, the following fair value hierarchy distinguishes between observable and unobservable inputs, which are categorized in one of the following levels:
Level 1 Inputs: Unadjusted quoted prices in active markets for identical assets or liabilities accessible to the reporting entity at the measurement date.
Level 2 Inputs: Other than quoted prices included in Level 1 inputs that are observable for the asset or liability, either directly or indirectly, for substantially the full term of the asset or liability.
Level 3 Inputs: Unobservable inputs for the asset or liability used to measure fair value to the extent that observable inputs are not available, thereby allowing for situations in which there is little, if any, market activity for the asset or liability at measurement date.
The carrying amounts of the Company’s cash and cash equivalents, accounts receivable, accounts payable and accruals, customer deposits and deferred revenue approximate their fair values due to the short‑term nature of these instruments. The Company issued warrants in connection with the closing of the growth capital loan, the subsequent modifications to the growth capital loan and in connection with a customer amending an existing license agreement, which were recorded at fair value using Level 3 inputs (see notes 6 and 7 for further discussion of the warrants issued).
(e)
Cash and Cash Equivalents
The Company maintains cash with a high‑credit quality financial institution. The Company considers all cash investments available with original maturities of three months or less to be cash equivalents and comprised money market accounts. Cash investments are stated at cost, which approximates fair value. These investments are not subject to significant market risk. The Company maintains its cash and cash equivalents in bank accounts which, at times, exceed the federally insured limits. The Company has not experienced any losses in such accounts. For purposes of the statement of cash flows, cash includes all amounts in the consolidated balance sheet captioned cash and cash equivalents.
(f)
Accounts Receivable
Accounts receivable are recorded at net realizable value consisting of the carrying amount less the allowance for uncollectible accounts, as needed. The Company evaluates the collectability of its accounts receivable based on a combination of factors. Where the Company is aware of circumstances that may impair a specific customer’s ability to meet its financial obligations, the Company records a specific allowance against amounts due. For all other customers, the Company recognizes allowances for doubtful accounts based on the length of time the receivables are outstanding, the current business environment and its historical experience. Accounts are written off when deemed uncollectible. Recoveries of accounts receivable previously written off are recorded when received. Write‑offs for 2015 and 2014 approximated $324,500 and $3,000 respectively.

 
9
(Continued)




HOOKLOGIC, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2015 and 2014

The Company has total reserves for doubtful accounts of $184,762 and $80,609 at December 31, 2015 and 2014, respectively, included in net accounts receivable on the consolidated balance sheets.
Capitalized Internal Use Software Internal‑use software is accounted for under Accounting Standards Codification 350 (ASC 350), Intangibles ‑ Goodwill and Other. ASC 350 requires companies to capitalize qualifying computer software costs, which are incurred during the application development stage, and amortize these costs on a straight‑line basis over the estimated useful life of the respective asset. Costs related to preliminary project activities and post implementation activities are expensed as incurred. Internally Developed software includes software that has been acquired, internally developed or modified exclusively to meet HookLogic’s internal needs and no plan exists to market the software externally. In 2015, $2,659,951 of costs were capitalized related to internally developed software. Minor upgrades and enhancements, maintenance costs and marketing costs are expensed as incurred.
Internal‑use software is amortized on a straight‑line basis over its estimated useful life. We evaluate the useful lives of these assets on an annual basis and test for impairment whenever events or changes in circumstances occur that could impact the recoverability of these assets.
(g)
Fixed Assets
Fixed assets are recorded at cost and depreciated on a straight‑line basis over their estimated useful lives beginning in the year the asset was placed into service. Amortization of leasehold improvements is computed on a straight‑line basis over the useful life of the asset or lease term, whichever is shorter.
The current useful lives being used by the Company are as follows:
 
Years
Computer equipment
3
Furniture and fixtures
6
Office equipment
5
Patent
5
Capitalized software
3-5
Leasehold improvements
Life of Lease
Normal repair and maintenance costs are expensed as incurred. The Company writes off depreciated assets that are no longer in service.
(h)
Customer and Other Deposits
Customer and Other Deposits are amounts collected from customers as advanced payments for the Company’s RSX and Travel Ads media program. The value of customer deposits will increase or decrease based on the timing of usage on these deposits, invoicing and customer replenishment.

 
10
(Continued)




HOOKLOGIC, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2015 and 2014

(i)
Revenue Recognition
The Company derives its revenues from two primary sources, advertising revenue and software‑as‑a‑service (Saas) licensing fees. Advertising revenue represents the revenue earned by the Company from advertisers and delivering such advertising over the network of partners using the Company’s proprietary software platforms. Saas licensing fees represents monthly subscription fees from clients that use the Company’s Travelhook software. Revenue from Saas licensing fees is recognized over the term of the agreement.
The determination of whether advertising revenue should be reported on a gross or net basis is based on an assessment of whether the Company is acting as the principal or an agent in the transaction. The HookLogic Exchange (HLX) launched in 2013 and is reported on a gross basis in Advertising Revenue as the company is acting as the principal. Travel PLUS product launched in 2014 and is reported in Advertising Revenue on a gross basis when the company acts as the principal, and on a net basis when the company is not acting as the principal.  Specifically, the Company acts as the principal when it sets the price with the customer, is responsible for determining which publisher site delivers the advertisements, is responsible for delivery and acceptability of the service and bears credit risk. Alternatively, the Company recognizes revenue net when the Company acts as an agent for its customer and does not set price, select the publisher site the advertisement will be placed on, take responsibility for the acceptability of the service and bear the credit risk. All other Advertising revenues are presented on a net basis since the Company is acting as an agent for its customers and receives a fixed percentage from each transaction performed. The Company’s gross Advertising Billings were $110.1M and $52.2M for the period ended December 31, 2015 and 2014, respectively.
The Company recognizes revenue in accordance with FASB Accounting Standards Codification (ASC) 605, Revenue Recognition when all of the following conditions are met:
Persuasive evidence of an arrangement exists
Subscription or services have been delivered to the customer
Collection of related fees is reasonably assured
Related fees are fixed or determinable
(j)
Deferred Revenue
Deferred revenue represents amounts collected from customers in excess of revenues recognized. This results primarily from the billing of customer platform Saas license fees for periods subsequent to the financial year. The carrying amount of deferred revenues will increase or decrease based on the timing of invoices and recognition of revenue. The Company expenses internal direct and incremental costs related to contract acquisition and origination as incurred.
(k)
Cost of Revenue
Cost of revenue primarily consists of hosting costs related to the Company’s technology platform and traffic acquisition costs for HLX.

 
11
(Continued)




HOOKLOGIC, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2015 and 2014

(l)
Research and Development and Marketing Expense
The Company expenses research and development and marketing expense as incurred.
(m)
Certain Significant Risks and Uncertainties
The Company’s businesses are rapidly evolving and intensely competitive, and it has many competitors in different verticals, including retail and travel services. Many of its current and potential competitors may secure better terms from vendors, adopt more aggressive pricing and devote more resources to technology, infrastructure, fulfillment and marketing. Competition may intensify as our competitors enter into business combinations or alliances and established companies in other market segments expand into our market segments.
(n)
Income Taxes
Income taxes are accounted for under the asset and liability method in accordance with FASB ASC 740, Income Taxes. Deferred income tax assets and liabilities are computed for temporary differences between the consolidated financial statements and tax bases of assets and liabilities that will result in taxable or deductible amounts in the future. Such deferred income tax asset and liability computations are based on enacted tax laws and rates applicable to periods in which the differences are expected to affect taxable income. Valuation allowances are established when necessary to reduce deferred tax assets to the amounts expected to be realized. Federal and state income taxes are provided based on statutory rates.
The Company recognizes the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by taxing authorities, based on the technical merits of the position. The tax benefits recognized in the consolidated financial statements from such a position are measured based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate settlement. Management evaluated the Company’s tax position and concluded that the Company has not taken uncertain tax positions as of December 31, 2015 and 2014. The tax years 2008 through and including 2015 are open and subject to audit by major tax jurisdictions.
(o)
Legal Proceedings
In the normal course of its business, the Company may be involved in various claims, negotiations and legal actions; however, as of December 31, 2015 and 2014, the Company is not a party to any litigation that is expected to have a material adverse effect on the Company’s financial position, results of operations or cash flows.
(p)
Foreign Currency Translation
The Company has foreign operations where the functional currency has been determined to be the local currency, in accordance with FASB ASC 830, Foreign Currency Matters. Adjustments resulting from translating foreign functional currency assets and liabilities into U.S. dollars, based on current exchange rates, are recorded as a separate component of stockholders’ equity under the caption, accumulated other comprehensive income.

 
12
(Continued)




HOOKLOGIC, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2015 and 2014

Revenues and expenses are translated using average rates prevailing during the period. Transaction gains and losses arising from exchange rate fluctuations on transactions denominated in a currency other than the functional currency are included in consolidated results of operations.
(q)
Comprehensive Income (Loss)
FASB ASC 220, Comprehensive Income, established standards for reporting and displaying comprehensive (loss) and its components (revenues, expenses, gains and losses) in a full set of general‑purpose consolidated financial statements. The Company’s other comprehensive (loss) component results from currency translation adjustments.
(r)
Stock‑Based Compensation
Stock‑based compensation represents the cost related to stock‑based awards granted to employees. In accordance with FASB ASC 718, Compensation—Stock Compensation, the Company measures stock‑based compensation cost at grant date, based on the estimated fair value of the award, and recognizes the cost as expense on a straight‑line basis (net of estimated forfeitures) over the employee’s requisite service period. The Company estimates the fair value of stock options using a Black‑Scholes valuation model. The expense is recorded as operating expenses in the statement of operations.
The Company records deferred tax assets for awards that result in deductions on the Company’s income tax returns, based on the amount of compensation costs recognized and the Company’s statutory tax rate in the jurisdiction in which it will receive a deduction.
(3)
Concentration of Credit Risk
The Company deposits its cash with a financial institution and, at times, such balances may exceed federally insured limits. One customer accounted for approximately 16% and 16% of revenue for the years ended December 31, 2015 and 2014, respectively. Three customers account for 19%, 11%, 7% and 13%, 6%, 4%, respectively, of accounts receivable at December 31, 2015 and 2014.

 
13
(Continued)




HOOKLOGIC, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2015 and 2014

(4)
Fixed Assets, Net
Fixed assets, net as of December 31, 2015 and 2014, consists of the following:
 
 
December 31
 
 
2015
 
2014
Leasehold improvements
$
239,711

 
183,845

Computer equipment
 
397,408

 
363,240

Office equipment
 
8,606

 
6,400

Patent
 

 
55,086

Capitalized software and development
 
2,957,751

 
96,833

Furniture and fixtures
 
56,876

 
73,050

 
 
3,660,352

 
778,454

Less accumulated depreciation
 
(602,857
)
 
(215,808
)
Fixed assets - net
$
3,057,495

 
562,646

Depreciation expense was $450,068 and $106,702 for the years ended December 31, 2015 and 2014, and is included in other general and administrative expenses in the accompanying consolidated statement of operations.
(5)
Restricted Cash
Cash and cash equivalents that are restricted as to withdrawal or use under the terms of certain contractual agreements are recorded in Other Assets on our balance sheet.
Restricted cash balances are comprised of cash collateral required to be held for the lease of the HookLogic 99 Hudson Street offices and a $500,000 escrow balance related to the sale of the Autohook business. The majority of the escrow was paid to the Company in January 2016 and the remaining restriction is due to expire September 2016 when the remaining funds will be available. The restricted cash balance was $797,254 and $297,254 at December 31, 2015 and 2014, respectively, and is recorded in prepaid expenses and other current assets.
(6)
Debt
In May 2015, the Company entered into agreement with a commercial bank to fully repay an outstanding $5,000,000 loan, while simultaneously renegotiating a new term loan for $10,000,000. The terms and conditions of the loan were amended from the Loan and Security Agreement dated August 8, 2012. The Company drew down $7,950,000 during 2015, with interest only terms for the first 15 months and repayment to begin in August 2017. As of December 31, 2015 Company has made no additional withdrawals and the balance remains at $7,950,000.
In connection with the closing of the growth capital loan agreement in August 2012, renegotiation of the growth capital loan agreement in 2013, and the newly extinguished and renegotiated growth loan agreement in 2015, the Company issued warrants to the lending bank. Refer to note 7 for further details.

 
14
(Continued)




HOOKLOGIC, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2015 and 2014

(7)
Stockholders’ Equity
(a)
Common Stock
The Company is authorized to issue 30,000,000 shares of common stock at $0.001 par value. At December 31, 2015 and 2014, 9,947,275 and 9,760,354 shares were issued and outstanding, respectively. During 2015 and 2014, 186,921 and 27,436 options, respectively, were exercised.
The voting, dividend, and liquidation rights of the Common Stock are subject to the rights, powers and preferences of the Preferred Stock, as described below:
Voting Rights: The holders of Common Stock are entitled to one vote for each Common Stock held at all meetings of stockholders and written actions in lieu of meetings. The holders of the shares of Common Stock are entitled to elect two directors of the Company.
Dividends: Dividends may be declared and paid in cash or other property of the Company at the discretion of the Board of Directors and are subject to the preferential rights of any outstanding Preferred Stock. The Company has not declared any dividends as of December 31, 2015.
Liquidation, Dissolution or Winding Up: Upon dissolution or liquidation of the Company, holders of Common Stock are entitled to receive pro rata, on a per share basis, all assets available for distribution to its stockholders, subject to the preferential rights of the Preferred Stock.
(b)
Preferred Stock
In 2011, the Company authorized and issued 4,658,004 shares of Series A Preferred Stock to private investors in exchange for $9,499,999 or $2.0395 per share. The Company incurred $67,148 of issuance costs. In 2012, the Company authorized an additional 12,257 shares of Series A Preferred Stock to a commercial bank of which none were issued as of December 31, 2015. Subsequent to the renegotiation of the loan agreement, the authorized shared decreased to 4,670,261. Refer to note 6 for more details.
In 2013, the Company authorized and issued 4,657,528 shares of Series B Preferred Stock to private investors in exchange for $14,300,000 or $3.0703 per share. The Company incurred $95,830 of issuance costs. In 2013, the Company authorized an additional 12,257 shares of Series B Preferred Stock to a commercial bank of which none were issued as of December 31, 2013. In 2015, the Company authorized an additional 12,213 shares of Series B Preferred Stock to a commercial bank of which none were issued as of December 31, 2015. Refer to note 6 for more details.
In 2015, the Company authorized 3,822,980 and issued 2,962,809 shares of Series C Preferred Stock to private investors in exchange for $15,499,938 or $5.2315 per share. The Company incurred $45,341 of issuance costs.
The voting, dividend, liquidation and redemption rights of the Preferred Stock are described below:
Voting Rights: On any matter presented to the stockholders of the Company for action or consideration at a meeting of the Company’s stockholders (or by written consent), each holder of outstanding Preferred Stock is entitled to cast the number of votes equal to the number of whole Common Stock into which the Preferred Shares are convertible as of the record date for the matter.

 
15
(Continued)




HOOKLOGIC, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2015 and 2014

The holders of the shares of Preferred Stock are entitled to elect two directors of the Company, and the holders of record of Common Stock are entitled to elect two directors of the Company. The Company cannot enter into a merger, consolidation, reclassification or reorganization at a price per share less than $6.4646 without the written consent or affirmative vote of each holder of greater than fifteen percent (15%) of the issued and outstanding shares of Preferred Stock.
Dividends: Holders of the Company’s Preferred Stock are entitled to receive dividends of 8% per year, when, as and if declared by the Company’s Board of Directors, paid prior and in preference to any declaration and payment of any dividend on any other class of capital stock (excluding dividends in respect of Common Stock that are payable in Common Stock). The Company has not declared any dividends as of December 31, 2015 and 2014.
Liquidation, Dissolution or Winding Up: In the event of any voluntary or involuntary liquidation, dissolution or winding up of the Company, holders of shares of Preferred Stock shall be entitled to be paid before any payment shall be made to the holders of Common Stock, an amount per share equal to the greater of (i) the Original Issue Price, plus any dividends declared but unpaid thereon or (ii) such amount per share as would have been payable had all shares of Preferred Stock been converted into Common Stock immediately prior to such liquidation, dissolution, winding up or Deemed Liquidation Event.
Redemption and Conversion: Each share of Preferred Stock shall be convertible, at the option of the holder, at any time and from time to time, and without the payment of additional consideration, into such number of shares of Common Stock as is determined by dividing the Original Issue Price by the Conversion Price in effect at the time of conversion. The “Series Conversion Price” shall initially be equal to the Series Original Issue Price. Each share of preferred stock is redeemable by the Company out of the funds lawfully available at a price equal to the Original Issue Price plus all declared and unpaid dividends. Because the holders of the Preferred Stock have the option to require redemption, the Preferred Stock has been classified as temporary equity.
(c)
Warrants
In connection with the closing of the growth capital loan agreement in August 2012, the Company issued 12,257 warrants to purchase Series A Preferred Stock with an exercise price of $2.04 per share to the lending bank. The warrants expire in 10 years. The fair value was calculated at $1.04 per warrant at the time of issuance, using a Black Scholes model. The total value of the warrants of $12,747 was recorded as a debt discount and the amount is being amortized using the interest method over the term of the loan (though March 2017).
In connection with the renegotiation of the growth capital loan agreement in 2013, the Company issued 12,213 warrants to purchase Series B Preferred Stock with an exercise price of $3.0703 per share to the lending bank. The warrants expire in 10 years. The fair value was calculated at $1.97 per warrant at the time of issuance. The total value of the warrants of $24,047 was recorded as deferred interest expense and is being amortized using the interest method over the term of the loan.

 
16
(Continued)




HOOKLOGIC, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2015 and 2014

In connection with the renegotiation of the growth capital loan agreement in 2015, the Company issued 6,514 warrants to purchase Series B Preferred Stock with an exercise price of $3.0703 per share to the lending bank. The warrants expire in 10 years. The fair value was calculated at $2.01 per warrant at the time of issuance. The total value of the warrants of $13,079 was recorded as deferred interest expense and is being amortized using the interest method over the term of the loan.
The 2012, 2013 and 2015 warrants issued in connection with the growth capital loan are exercisable at the option of the holder into Series A and Series B Preferred Stock at any point, and are both puttable for cash. As such, the warrants are liability classified and fair value is re‑measured at each reporting date. The fair value of the warrants at December 31, 2015 and 2014 was $38,573 and $25,494, respectively.
(8)
Stock Compensation Plans
The Company maintains an equity incentive plan established in 2005, the HookLogic 2005 Nonqualified Stock Option Plan (the Plan). Under the Plan, the Company may grant incentive stock options and nonqualified stock options. Eligible recipients under the Plan include employees, directors and nonemployees.
Stock‑based compensation represents the cost related to stock‑based awards granted to employees and third‑party service providers in lieu of monetary payment. As discussed in note 2, the compensation costs for such awards are accounted for in accordance with FASB ASC 718, Compensation – Stock‑ Compensation. Accordingly, the Company measures stock‑based compensation cost at the date of grant, based on the fair value of the award, and recognizes the cost as an expense on a straight‑line basis (net of forfeitures) over the employee requisite service period. Stock options generally vest over a three‑year period and expire on the tenth anniversary of the date of award.
For the years ended December 31, 2012 and December 31, 2013, the Company repurchased 1.5 million shares of its common stock for a total of $3,799,264. The repurchase was recorded in accumulated deficit. For the years ended December 31, 2015 and 2014, the Company recorded stock‑based compensation expense of $212,500 and $267,555, related to these options. These costs have been recorded in salaries, benefits and taxes in the accompanying consolidated statement of operations.
As of December 31, 2015 and 2014, there was approximately $145,000 and $231,000 in unrecognized compensation costs related to nonvested awards. The weighted average periods over which the unrecognized compensation costs are to be recognized are 2.3 and 2.7 years in 2015 and 2014, respectively.
The weighted average fair value of the options granted was $0.65 and $0.43 per option during 2015 and 2014, respectively. The fair values of stock options granted in 2015 and 2014, were estimated using a Black‑Scholes option‑pricing model with the following weighted average assumptions.

 
17
(Continued)




HOOKLOGIC, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2015 and 2014

 
 
2015
 
2014
Expected life
 
6 years

 
6 years

Expected volatility
 
51
%
 
52
%
Risk-free rate
 
1.53

 
1.86

Dividend yield
 

 

Grant date fair value of common stock
$
1.85

 
1.17

 
 
 
 
 
To estimate the expected life of stock options, the Company has used its and industry historical experience. Expected volatility is based on historical volatility of a group of peer entities. Dividend yields are based upon historical dividend yields. Risk‑free interest rates are based on the implied yields currently available an U.S. Treasury zero coupon issues with a remaining term equal to the expected life.
 
weighted average exercises
 
 
 
 
 
weighted
 
 
 
 
 
average
 
 
 
 
 
remaining
 
Shares
 
Price
 
contractual life
Balance, December 31, 2013
2,369,352

$
0.519

 
7.8 years
Options granted
829,376

 
0.860

 
Options exercised
(27,466
)
 
0.519

 
Options forfeited or expired
(190,784
)
 
0.647

 
Balance, December 31, 2014
2,980,478

 
0.608

 
7.7 years
Options granted
639,350

 
1.322

 
Options exercised
(186,921
)
 
0.536

 
Options forfeited or expired
(695,991
)
 
1.110

 
Balance, December 31, 2015
2,736,916

 
0.654

 
6.9 years
 
 
 
 
 
 
At December 31, 2015 and 2014, 1,976,294 and 1,441,018 options were exercisable under the plan, respectively.
The following table summarizes the Company’s restricted stock units activity for the indicated periods:

 
18
(Continued)




HOOKLOGIC, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2015 and 2014

 
Shares
 
Weighted-Average Grant-Date Fair Value
Restricted stock units, December 31, 2013
225,455

$
0.590

Granted
155,000

 
0.860

Vested
(109,940
)
 
0.685

Forfeited

 

Restricted stock units, December 31, 2014
270,515

 
0.706

Granted
50,000

 
1.850

Vested
(116,201
)
 
0.748

Forfeited

 

Restricted stock units, December 31, 2015
204,314

 
0.962


As of December 31, 2015 and 2014, there was approximately $52,000 and $64,000 in unrecognized compensation costs related to restricted stock units. The weighted average periods over which the unrecognized compensation costs are to be recognized are 2.3 and 2.5 years in 2015 and 2014 respectively.
Income Taxes
The Company has $133,668 and $0 income tax expense for the years ended December 31, 2015 and 2014, respectively. Significant components of the net deferred tax assets and liabilities recorded at December 31, 2015 and 2014, are as follows:
 
 
2015
 
2014
Deferred tax assets:
 
 
 
 
Net operating loss carry-forwards
$
5,328,079

 
7,037,429

Other deferred tax assets
 
224,429

 
83,380

Deferred tax assets
 
5,552,508

 
7,120,809

Deferred tax liabilities:
 
 
 
 
Property and equipment, net
 
1,013,346

 
24,508

Deferred tax liabilities
 
1,013,346

 
24,508

Net deferred tax assets before valuation
 
 
 
 
allowance
 
4,539,162

 
7,096,301

Less valuation allowance
 
(4,539,162
)
 
(7,096,301
)
Total net deferred tax assets
$

 

 
 
 
 
 

 
19
(Continued)




HOOKLOGIC, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2015 and 2014

At December 31, 2015, the Company decreased the valuation allowance by $2,557,140 due to the gain that was recognized for the sale of the Autohook business. In accordance with U.S. income tax accounting standards, the Company evaluates its deferred income taxes periodically to determine if valuation allowances are required. Pursuant to U.S. income tax accounting standards, companies assess whether valuation allowances should be established against their deferred tax assets based on the consideration of all available evidence using a “more‑likely‑than‑not” standard. In making such judgments, significant weight is given to evidence that can be objectively verified. The Company determined that a valuation allowance is required due to the incurrence of a three‑year cumulative loss as of December 31, 2015 and 2014, in all jurisdictions, and therefore, the Company does not believe it is more likely than not that the related net deferred tax asset will be realized in any jurisdiction. The Company’s tax expense differs from the expected tax benefit that would result from applying the domestic federal statutory tax rates to pretax loss due to the recording of the valuation allowance noted above.
At December 31, 2015 and 2014, the Company has net operating loss carry forwards for federal tax of approximately $14,673,989 and $19,029,167, which begin to expire in 2031. State NOL carry forwards is $5,820,120 as of December 31, 2015 and $6,538,888 as of December 31, 2014. The Internal Revenue Code contains provisions that may limit the use of the net operating tax loss carry‑forward available if significant changes occur in the stock ownership of the Company. The company has conducted a Section 382 study to determine if there are limitations on the Net Operating Losses that can be used going forward. It has been concluded that there was a single ownership change on August 1, 2011 that resulted in a limitation of $575,460 of Net Operating Losses to be used. Based on this analysis, the NOLs generated prior to the 2011 ownership change are no longer subject to the Section 382 limitation.
The Company and its subsidiaries file income tax returns in the U.S., various domestic states and localities and in the UK. The 2010 through 2015 tax years generally remain subject to examination by federal and most state tax authorities. As of December 31, 2014 and 2015, there were no unrecognized tax benefits.
(9)
Operating Leases
In 2013, the Company entered into a new lease agreement in New York City for its headquarters. In 2013, the Company terminated its existing New York City lease and relocated its headquarters to another building in New York City. The Company entered into a new lease with monthly lease payments starting at $49,542 per month with escalations in subsequent years.
The Company’s existing lease in Michigan is a five‑year lease that began on April 15, 2012. The Michigan lease agreement is for both the office space, as well as parking spaces. Monthly rent commenced at $24,225 per month and contains annual escalation clauses.
The Company records rent expense on a straight‑line basis with the difference between the straight‑line amount and the monthly cash payment recorded as deferred rent, which is included in other current liabilities on the accompanying consolidated balance sheets. The deferred rent balance was approximately $79,238 and $108,984 as of December 31, 2015 and 2014.
Total rent expense amounted to approximately $1,101,434 and $914,320 for the years ended December 31, 2015 and 2014, respectively, and is included in rent and office expenses in the consolidated statements of operations.

 
20
(Continued)




HOOKLOGIC, INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements
December 31, 2015 and 2014


The future minimum rental payments under noncancelable operating leases and the cancellation fees for cancelable leases, at December 31, 2015, are as follows:
Year ending December 31:
 
2016
$
1,052,037

2017
705,420

Thereafter

 
$
1,757,457

(10)
Defined Contribution Plans
The Company maintains a 401(k) plan covering substantially all of the Company’s employees. Employees are eligible to enroll in the 401(k) plan after three months of employment. The Company contributes 3% of each enrolled employee’s compensation, as defined by the plan. The Company contributed to and expensed approximately $415,592 and $348,110 in the years ended December 31, 2015 and 2014, respectively.
(11)
Related Parties
The Company has engaged in transactions or agreements with its principal shareholders, directors, officers, and affiliates. The table below provides a summary of the related‑party receivable and payable balances outstanding as of December 31, 2015 and 2014, as well as the related‑party transactions recognized as revenue and expenses during the years ended December 31, 2015 and 2014:
 
 
2015
 
2014
Receivables due from related parties
$
1,055,477

 
1,760,790

Payables due to related parties
 

 

Net due to/from related parties
$
1,055,477

 
1,760,790

Revenue - related party transactions
$
7,120,388

 
2,950,764

Expenses - related party transactions
 

 

During the years ended December 31, 2015, and 2014, the Company made no related party payments for the respective periods.
(12)
Discontinued Operations
HookLogic considers a potential disposal of a business to be classified as discontinued operations when it meets the criteria established under Accounting Standards Update No 2014‑08, Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity. Disposals that represent a strategic shift that should have or will have a major effect on HookLogic’s operations and financial results qualify as discontinued operations. The results of discontinued operations are reported in discontinued operations in the condensed consolidated statements of income for the current and prior periods commencing in the period in which the business meets the criteria of a discontinued operation, and includes any gain or loss recognized on closing.

    
 
21
 



As discussed in note 1, on September 8th, 2015, HookLogic sold its US based Automotive vertical (Autohook) to Urban Science, a 3rd party. Because the Autohook business represented a major part of HookLogic’s operations and financial results, the company has determined that the sale of Autohook represents a strategic shift. As such, the activities of Autohook have been segregated and reported as discontinued operations for all periods presented.
The following table represents a reconciliation of the major classes of line items constituting pretax profit or loss of discontinued operations to after‑tax profit or loss reported in discontinued operations for the years ended December 31, 2015 and 2014.
 
 
2015
 
2016
Major classes of line items constituting pretax profit (loss) of
 
 
 
 
discontinued operations:
 
 
 
 
Revenue
$
2,143,461

 
2,793,743

Cost of goods sold
 
(165,498
)
 
(194,816
)
Selling, general, and administrative expenses
 
(2,362,472
)
 
(3,174,800
)
Pretax profit (loss) of discontinued operations
 
(384,509
)
 
(575,873
)
Pretax gain on the sale of discontinued operation
 
9,465,283

 

Total pretax gain (loss) on discontinued
 
 
 
 
operations
 
9,080,774

 
(575,873
)
Income tax benefit (expense)
 
(1,887,964
)
 

Total income (loss) on discontinued operations
$
7,192,810

 
(575,873
)

 
 
2015
 
2014
Carrying amount of major classes of assets included as part
 
 
 
 
of discontinued operations:
 
 
 
 
Assets of discontinued operations
$

 
960,770

Carrying amount of major classes of liabilities included as
 
 
 
 
part of discontinued operations:
 
 
 
 
Liabilities of discontinued operations
$

 
1,381,310

 
 
 
 
 
The amounts related to depreciation and amortization and capital expenditures for Autohook were immaterial for the periods presented and are therefore not shown separately in the statement of cash flows. There were no significant operating or investing noncash items related to discontinued operation for the periods presented.

    
 
22
 




(13)
Subsequent Events
The Company evaluated subsequent events through September 13, 2016, which is the date the consolidated financial statements were available to be issued. Based upon this evaluation, the Company has determined that the following subsequent events require disclosure in the consolidated financial statements.
(a)
Subsequent Preferred Stock Issuance
In February 2016, the Company authorized and issued 191,149 shares of Series C Preferred Stock to a private investor in exchange for $999,996 or $5.2315 per share. This was a subsequent and unfilled portion of the Series C financing round from July 2015.
(b)
International Subsidiaries
HookLogic LTD formed subsidiaries in France in January 2016, Brazil in February 2016 and the Netherlands in May 2016.
HookLogic Inc. formed a Canadian Subsidiary in Canada in April 2016.



    
 
23
 
EX-99.2 4 ex992hooklogicfinancialsta.htm EXHIBIT 99.2 Exhibit



Exhibit 99.2













Consolidated financial statements
HookLogic, Inc. and Subsidiaries
Nine Months Ended September 30, 2016 and 2015





HookLogic, Inc. and Subsidiaries
Condensed Consolidated Financial Statements (unaudited)
Nine Months Ended September 30, 2016 and 2015
Contents






HookLogic, Inc. and Subsidiaries
Condensed Consolidated Balance Sheets (unaudited)
 
September 30,
 
2016
 
2015
Assets
 
 
 
Current assets:
 
 
 
Cash and cash equivalents
$
20,550,574

 
$
27,613,031

Accounts receivable, net
15,331,429

 
10,606,305

Prepaid expenses and other current assets
8,893,855

 
3,123,111

Total current assets
44,775,858

 
41,342,446

Other non-current assets
337,085

 
338,695

Fixed assets, net
5,326,564

 
2,516,069

 
$
50,439,506

 
$
44,197,210

Liabilities and stockholders' equity
 
 
 
Current liabilities:
 
 
 
Accounts payable and accrued expenses
26,092,236

 
14,492,677

Current portion of long-term debt
3,533,333

 
294,444

Deferred revenue
535,574

 
132,316

Customer deposits
 
 
4,068

Other deposits
1,079,238

 
942,533

Other liabilities
(76,248
)
 
75,101

Total current liabilities
31,164,133

 
15,941,138

Deferred rent
41,874

 
89,071

Long-term Liabilities
4,127,931

 
7,662,230

Total liabilities
35,333,938

 
23,692,439

Stockholders' equity:
 
 
 
Convertible preferred stock (Series A, Series B and Series C), $.001 par value; 13,169,496 shares authorized and 12,278,532 shares issued and outstanding as of September 30, 2015 and 13,169,496 shares authorized and 12,469,682 shares issued and outstanding as of September 30, 2016; aggregate liquidation preference of $40,072,916 as of September 30, 2016
40,072,916

 
39,072,920

Common stock, $.001 par value, 30,000,000 shares authorized, 10,280,215 and 9,792,085 shares issued and outstanding as of September 30, 2016 and 2015, respectively
10,280

 
9,792

Additional paid-in capital
1,406,465

 
1,316,022

Accumulated other comprehensive income
(26,627
)
 
(155,096
)
Accumulated deficit
(26,357,465
)
 
(19,738,867
)
Total stockholders' deficit
(24,967,347
)
 
(18,568,149
)
 
$
50,439,507

 
$
44,197,210

 
 
 
 

See accompanying notes to the consolidated financial statements.


1





HookLogic, Inc. and Subsidiaries
Condensed Consolidated Statements of Operations (unaudited)
 
Nine Months Ended September 30,
 
2016
 
2015
Advertising Revenue
$
58,079,686

 
$
26,199,209

Saas Revenue
625,962

 
976,696

Total Revenue
58,705,648

 
27,175,904

Cost of revenue:
 
 
 
Traffic Acquisition Costs
39,604,084

 
14,268,473

Server and hosting expenses
2,804,239

 
1,620,813

Total cost of revenue
42,408,323

 
15,889,286

Gross profit
16,297,325

 
11,286,618

Operating expenses:
 
 
 
Salaries, benefits and taxes
16,119,715

 
12,659,161

Outside services
1,597,742

 
572,249

Marketing
1,451,434

 
983,075

Travel and entertainment
1,624,908

 
1,113,094

Rent and office expenses
1,128,500

 
1,080,591

Other general and administrative expenses
2,242,322

 
939,290

Total operating expenses
24,164,621

 
17,347,459

Loss from operations
(7,867,296
)
 
(6,060,841
)
Other (income) expense, net
18,203

 
(128,934
)
Interest expense, net
202,784

 
162,908

Loss from continuing operations before taxes
(8,088,283
)
 
(6,094,815
)
Income tax benefit
 
 
3,574,290

Loss from continuing operations
(8,088,283
)
 
(2,520,525
)
Income (loss) from discontinued operations, net of tax
 
 
7,192,809

Net income (loss)
$
(8,088,283
)
 
$
4,672,285

See accompanying notes to the consolidated financial statements.


2





HookLogic, Inc. and Subsidiaries
Condensed Consolidated Statements of Comprehensive Income (unaudited)
 
Nine Months Ended September 30,
 
2016
 
2015
Net Gain / (Loss)
$
(8,088,283
)
 
$
4,672,285

Foreign currency translation
215,140

 
105,186

Comprehensive Gain / (Loss)
$
(7,873,143
)
 
$
4,777,471


See accompanying notes to the consolidated financial statements.

3





HookLogic, Inc. and Subsidiaries
Condensed Consolidated Statements of Stockholders' Equity (unaudited)
Twelve months Ended December 31, 2015 and Nine months Ended September 30, 2016


 
Common Stock
Preferred Stock
 
 
 
 
 
Shares
Amount
Shares
Amount
Additional Paid-In Capital
Accumulated Other Comprehensive Income
Accumulated Earnings (Deficit)
Total Stockholders' Equity
Balance, January 31, 2015
9,760,354

$
9,760


$

$
1,163,953

$
(260,282
)
$
(24,411,152
)
$
(23,497,721
)
Stock-based compensation




212,500



212,500

Issuance Expenses




 



Exercise of stock options
186,921

187



96,002



96,189

Foreign currency translation





18,515


18,515

Net loss






6,141,970

6,141,970

Balance, December 31, 2015
9,947,275

$
9,947


$

$
1,472,455

$
(241,767
)
$
(18,269,182
)
$
(17,028,547
)
 
 
 
 
 
 
 
 

Stock-based compensation
 
 
 
 
180,000

 
 
180,000

Repurchase of Common stock
(185,000
)
(185
)
 
 
(528,915
)
 
 
(529,100
)
Exercise of stock options
517,940

518

 
 
282,925

 
 
283,443

Foreign currency translation
 
 
 
 
 
215,140

 
215,140

Net Gain / (Loss)
 
 
 
 
 
 
(8,088,283
)
(8,088,283
)
Balance, September 30, 2016
10,280,215

$
10,280


$

$
1,406,465

$
(26,627
)
$
(26,357,465
)
$
(24,967,347
)

See accompanying notes to the consolidated financial statements.





4





HookLogic, Inc. and Subsidiaries
Condensed Consolidated Statements of Cash flow (unaudited)
 
Nine Months Ended September 30,
 
2016
 
2015
Net (loss)/Gain
$
(8,088,283
)
 
$
4,672,284

Adjustments to reconcile net loss to net cash used in operating activities:
 
 
 
Depreciation
857,588

 
273,350

Stock-based compensation
180,000

 
135,000

Provision for doubtful accounts and sales returns
64,243

 
126,883

Gain on the sale of AutoHook

 

Changes in operating assets and liabilities:
 
 
 
Accounts receivable
16,369,698

 
3,280,883

Prepaid expenses and other current assets
(7,205,711
)
 
(2,215,181
)
Other Assets
(73,814
)
 
181,151

Accounts payable, accrued expenses and deferred rent
(4,928,761
)
 
(1,616,485
)
Deferred revenue
6,584

 
6,654

Customer deposits
102,059

 
(1,404,127
)
Other Deposits
(125
)
 

Other liabilities
(814
)
 
(25,051
)
Net cash used in operating activities
(2,717,336
)
 
3,415,361

Cash flows from investing activities
 
 
 
Proceeds from sale of Autohook Division'

 

Purchase of fixed assets
(3,126,657
)
 
(2,226,774
)
Cash used in investing activities
(3,126,657
)
 
(2,226,774
)
Cash flows from financing activities
 
 
 
Proceeds from growth capital loan
(294,444
)
 
2,950,000

Stock Repurchase
(529,100
)
 

Proceeds from exercise of stock options
283,442

 
17,101

Net proceeds from issuance of Series C Preferred Stock
999,996

 
15,431,233

Net cash provided by financing activities
459,894

 
18,398,334

Effect of exchange rate changes on cash
335,798

 
105,186

Net (decrease) increase in cash and cash equivalents
(5,048,301
)
 
19,692,107

Cash and cash equivalents at beginning of year
25,598,875

 
7,920,922

Cash and cash equivalents at end of year
$
20,550,574

 
$
27,613,029

Supplemental disclosures of cash flow information
 
 
 
Cash paid for interest
227,790

 
175,448

Issuance of warrants

 
13,079

 
 
 
 

See accompanying notes to the consolidated financial statements.

5





HookLogic, Inc. and Subsidiaries
Notes to Condensed Consolidated Financial Statements (unaudited)
September 30, 2016 and 2015

1. Organization and Business
HookLogic, Inc. and Subsidiaries (the Company), first commenced operations under the name Think Drive, Inc. in 2004 as a corporation registered in the state of New York. It later changed its name to TravelHook, Inc. and subsequently to HookLogic, Inc. in 2008. In 2011, HookLogic was incorporated in Delaware. The Company provides e-commerce media solutions for the retail, travel and automotive verticals to generate revenue by adding media-based revenue streams and increasing conversion rates. It connects brands and shoppers in and around the e-commerce environment. In July, 2015, HookLogic sold their US automotive vertical to Urban Science. The Gain on the transaction as well as Revenue and expenses for the automotive vertical (“Autohook”) have been reported as Discontinued Operations and thus have been excluded from continuing operations all reported periods. Furthermore, Autohook’s assets and liabilities were removed from our Consolidated Balance Sheet upon consummation of the sale. The Company is headquartered in New York and has offices in Ann Arbor, Michigan, Santa Monica, California, Toronto, Canada; Paris, France; San Paolo, Brazil; and London, UK.
2. Summary of Accounting Policies
Basis of Presentation
The accompanying condensed unaudited consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America and include the consolidated accounts of the Company.
Certain prior year amounts have been reclassified to conform to the current year presentation.
Principles of Consolidation
The condensed unaudited consolidated financial statements include the accounts of HookLogic, Inc. and its wholly owned subsidiaries HookLogic Ltd, HookLogic Brasil Solucoes Em Tecnologia Ltda, HookLogic Netherlands BV, Hooklogic France SAS, and Hooklogic Canada Inc (collectively, the Company). All intercompany accounts and transactions have been eliminated in consolidation.
In January 2013, the Company merged the subsidiary HookLogic of Michigan Inc. with and into HookLogic, Inc. As a result of the merger, the existence of the subsidiary was ceased and the identity as well as all rights, assets, and liabilities of the subsidiary were vested in HookLogic, Inc.
Use of Estimates
The preparation of condensed unaudited consolidated financial statements in conformity with accounting principles generally accepted in the United States of America (US GAAP) requires management to make estimates and assumptions that affect the amounts reported in the Company's consolidated financial statements and accompanying notes. The Company bases its estimates and assumptions on historical experience and on various other assumptions that it believes are reasonable under the circumstances.

6





The amounts of assets and liabilities reported in the Company's condensed unaudited consolidated balance sheets and the amounts of revenues and expenses reported for the periods presented are affected by estimates and assumptions, which are used for, but not limited to, the accounting for revenue recognition, allowance for doubtful accounts, useful lives of fixed assets, income taxes, and related reserves and stock-based compensation. Actual results could differ from those estimates.
Fair Value of Financial Measurements
The Company utilizes valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs to the extent possible. The Company determines fair value based on assumptions that market participants would use in pricing an asset or liability in the principal or most advantageous market. When considering market participant assumptions in fair value measurements, the following fair value hierarchy distinguishes between observable and unobservable inputs, which are categorized in one of the following levels:
Level 1 Inputs: Unadjusted quoted prices in active markets for identical assets or liabilities accessible to the reporting entity at the measurement date.
Level 2 Inputs: Other than quoted prices included in Level 1 inputs that are observable for the asset or liability, either directly or indirectly, for substantially the full term of the asset or liability.
Level 3 Inputs: Unobservable inputs for the asset or liability used to measure fair value to the extent that observable inputs are not available, thereby allowing for situations in which there is little, if any, market activity for the asset or liability at measurement date.
The carrying amounts of the Company's cash and cash equivalents, accounts receivable, accounts payable and accruals, customer deposits and deferred revenue approximate their fair values due to the short-term nature of these instruments. The Company issued warrants in connection with the closing of the growth capital loan, the subsequent modifications to the growth capital loan and in connection with a customer amending an existing license agreement, which were recorded at fair value using Level 3 inputs (see Notes 6 and 7 for further discussion of the warrants issued).
Cash and Cash Equivalents
The Company maintains cash with a high-credit quality financial institution. The Company considers all cash investments available with original maturities of three months or less to be cash equivalents and comprised money market accounts. Cash investments are stated at cost, which approximates fair value. These investments are not subject to significant market risk. The Company maintains its cash and cash equivalents in bank accounts which, at times, exceed the federally insured limits. The Company has not experienced any losses in such accounts. For purposes of the statement of cash flows, cash includes all amounts in the consolidated balance sheet captioned cash and cash equivalents.
Accounts Receivable
Accounts receivable are recorded at net realizable value consisting of the carrying amount less the allowance for uncollectible accounts, as needed. The Company evaluates the collectability of its accounts receivable based on a combination of factors. Where the Company is aware of circumstances that may impair a specific customer's ability to meet its financial obligations, the Company records a specific allowance against amounts due. For all other customers, the Company recognizes allowances for doubtful accounts based on the length of time the receivables are outstanding, the current business environment and its historical experience.

7





Accounts are written off when deemed uncollectible. Recoveries of accounts receivable previously written off are recorded when received. Write-offs for the nine months ended September 30, 2016 and 2015 were $64,243 and $115,461 respectively.
The Company has total reserves for doubtful accounts of $245,880 and $177,828 at September 30, 2016 and 2015, respectively, included in net accounts receivable on the consolidated balance sheets.
Capitalized Internal Use Software
Internal-use software is accounted for under Accounting Standards Codification 350 (“ASC 350”), Intangibles- Goodwill and Other. ASC 350 requires companies to capitalize qualifying computer software costs, which are incurred during the application development stage, and amortize these costs on a straight-line basis over the estimated useful life of the respective asset. Costs related to preliminary project activities and post-implementation activities are expensed as incurred. Internally Developed software includes software that has been acquired, internally developed or modified exclusively to meet HookLogic’s internal needs and no plan exists to market the software externally. $2,414,289 and $1,965,788 of costs were capitalized related to internally developed software in the nine month period ended September 30, 2016 and 2015 respectively. Minor upgrades and enhancements, maintenance costs and marketing costs are expensed as incurred.
Internal-use software is amortized on a straight-line basis over its estimated useful life. We evaluate the useful lives of these assets on an annual basis and test for impairment whenever events or changes in circumstances occur that could impact the recoverability of these assets.
Fixed Assets
Fixed assets are recorded at cost and depreciated on a straight-line basis over their estimated useful lives beginning in the year the asset was placed into service. Amortization of leasehold improvements is computed on a straight-line basis over the useful life of the asset or lease term, whichever is shorter.
The current useful lives being used by the Company are as follows:
 
Years
Computer equipment
3

Furniture and fixtures
6

Office equipment
5

Patent
5

Capitalized Software
3 - 5

Leasehold improvements
Life of Lease

Normal repair and maintenance costs are expensed as incurred. The Company writes off depreciated assets that are no longer in service.

8





Customer and Other Deposits
Customer and Other Deposits are amounts collected from customers as advanced payments for the Company's RSX and Travel Ads media program. The value of customer deposits will increase or decrease based on the timing of usage on these deposits, invoicing and customer replenishment.
Revenue Recognition
The Company derives its revenues from two primary sources, advertising revenue and software-as-a-service (Saas) licensing fees. Advertising revenue represents the revenue earned by the Company from advertisers and delivering such advertising over the network of partners using the Company's proprietary software platforms. Saas licensing fees represents monthly subscription fees from clients that use the Company's software platforms. Revenue from Saas licensing fees is recognized over the term of the agreement.
The determination of whether advertising revenue should be reported on a gross or net basis is based on an assessment of whether the Company is acting as the principal or an agent in the transaction. The HookLogic Exchange (HLX) launched in 2013 and is reported on a gross basis in Advertising Revenue as the company is acting as the principal. Travel PLUS product launched in 2014 and is reported in Advertising Revenue on a gross basis where the Company is acting as the principal, and on a net basis where the Company is not acting as the principal. Specifically, the Company acts as the principal when is sets the price with the customer, is responsible for determining which publisher site delivers the advertisements, is responsible for delivery and acceptability of the service and bears credit risk. Alternatively, the Company recognizes revenue net when the Company acts as an agent for its customer and does not set price, select the publisher site the advertisement will be placed on, take responsibility for the acceptability of the service and bear the credit risk. All other Advertising revenues are presented on a net basis since the Company is acting as an agent for its customers and receives a fixed percentage from each transaction performed and does not bear inventory or real risk of loss in most of its transactions. The Company’s gross Advertising Billings were $100.7M and $66.3M for the nine month period ended September 30, 2016 and 2015, respectively.
The Company recognizes revenue in accordance with FASB Accounting Standards Codification (ASC) 605, Revenue Recognition when all of the following conditions are met:
Persuasive evidence of an arrangement exists
Subscription or services have been delivered to the customer
Collection of related fees is reasonably assured
Related fees are fixed or determinable
Deferred Revenue
Deferred revenue represents amounts collected from customers in excess of revenues recognized. This results primarily from the billing of customer platform Saas license fees for periods subsequent to the financial year, as well as billings for other professional services fees that have not yet been performed by the Company. The carrying amount of deferred revenues will increase or decrease based on the timing of invoices and recognition of revenue. The Company expenses internal direct and incremental costs related to contract acquisition and origination as incurred.

9





Cost of Revenue
Cost of revenue primarily consists of hosting costs related to the Company's technology platform and traffic acquisition costs for Retail Search Exchange.
Research and Development and Marketing Expense
The Company expenses research and development and marketing expenses as incurred.
Certain Significant Risks and Uncertainties
The Company's businesses are rapidly evolving and intensely competitive, and it has many competitors in different verticals, including retail and travel services. Many of its current and potential competitors may secure better terms from vendors, adopt more aggressive pricing and devote more resources to technology, infrastructure, fulfillment and marketing. Competition may intensify as our competitors enter into business combinations or alliances and established companies in other market segments expand into our market segments.
Income Taxes
Income taxes are accounted for under the asset and liability method in accordance with FASB ASC 740, Income Taxes. Deferred income tax assets and liabilities are computed for temporary differences between the condensed unaudited consolidated financial statements and tax bases of assets and liabilities that will result in taxable or deductible amounts in the future. Such deferred income tax asset and liability computations are based on enacted tax laws and rates applicable to periods in which the differences are expected to affect taxable income. Valuation allowances are established when necessary to reduce deferred tax assets to the amounts expected to be realized. Federal and state income taxes are provided based on statutory rates.
The Company recognizes the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by taxing authorities, based on the technical merits of the position. The tax benefits recognized in the condensed unaudited consolidated financial statements from such a position are measured based on the largest benefit that has a greater than 50% likelihood of being realized upon ultimate settlement. Management evaluated the Company's tax position and concluded that the Company has not taken uncertain tax positions as of September 30, 2016 and 2015. The tax years 2008 through and including 2015 are open and subject to audit by major tax jurisdictions.
Legal Proceedings
In the normal course of its business, the Company may be involved in various claims, negotiations and legal actions; however, as of September 30, 2016 and 2015, the Company is not a party to any litigation that is expected to have a material adverse effect on the Company's financial position, results of operations or cash flows.
Foreign Currency Translation
The Company has foreign operations where the functional currency has been determined to be the local currency, in accordance with FASB ASC 830, Foreign Currency Matters. Adjustments resulting from translating foreign functional currency assets and liabilities into U.S. dollars, based on current exchange

10





rates, are recorded as a separate component of stockholders' equity under the caption, accumulated other comprehensive income.
Revenues and expenses are translated using average rates prevailing during the period. Transaction gains and losses arising from exchange rate fluctuations on transactions denominated in a currency other than the functional currency are included in consolidated results of operations.
Comprehensive Income (Loss)
FASB ASC 220, Comprehensive Income, established standards for reporting and displaying comprehensive (loss) and its components (revenues, expenses, gains and losses) in a full set of general-purpose consolidated financial statements. The Company's other comprehensive (loss) component results from currency translation adjustments.
Stock-Based Compensation
Stock-based compensation represents the cost related to stock-based awards granted to employees. In accordance with FASB ASC 718, Compensation—Stock Compensation, the Company measures stock-based compensation cost at grant date, based on the estimated fair value of the award, and recognizes the cost as expense on a straight-line basis (net of estimated forfeitures) over the employee’s requisite service period. The Company estimates the fair value of stock options using a Black-Scholes valuation model. The expense is recorded as operating expenses in the statement of operations
The Company records deferred tax assets for awards that result in deductions on the Company’s income tax returns, based on the amount of compensation costs recognized and the Company’s statutory tax rate in the jurisdiction in which it will receive a deduction.
3. Concentration of Credit Risk
The Company deposits its cash with a financial institution and, at times, such balances may exceed federally insured limits. One customer accounted for approximately 7.1% and 18% of revenue for the nine months ended September 30, 2016 and 2015 respectively. Three customers account for 10%, 7%, 5% and 17%, 5%, 3%, respectively, of accounts receivable at September 30, 2016 and 2015.

4. Fixed Assets, Net

Fixed assets, net as of September 30, 2016 and 2015, consisted of the following:

11





 
September 30,
 
2016

 
2015

Leasehold Improvements
$
299,815

 
$
234,786

Computer equipment
619,964

 
385,449

Office equipment
10,463

 
8,606

Patent
 
 
62,533

Software Development Suspense
436,476

 
351,341

Capitalized Software & Development
5,294,709

 
1,845,615

Furniture and Fixtures
77,718

 
60,093

 
6,739,145

 
2,948,424

Less: accumulated depreciation
(1,412,582
)
 
(432,355
)
Fixed assets – net
$
5,326,563

 
$
2,516,069

Depreciation expense was $857,588 and $273,350 for the nine months ended September 30, 2016 and 2015, and is included in other general and administrative expenses in the accompanying consolidated statement of operations.
5. Restricted Cash
Cash and cash equivalents that are restricted as to withdrawal or use under the terms of certain contractual agreements are recorded in Other Assets on our balance sheet.
Restricted cash balances are comprised of cash collateral required to be held for the lease of the HookLogic 99 Hudson Street office. The restricted cash balance was $297,254 and $297,254 at September 30, 2016 and 2015, respectively and is recorded in other non-current assets.
6. Debt

In May 2015, the Company entered into agreement with a commercial bank to fully repay an outstanding $5,000,000 loan, while simultaneously renegotiating a new term loan for $10,000,000. The terms and conditions of the loan were amended from the Loan and Security Agreement dated August 8, 2012. The Company drew down $7,950,000 during 2015, with interest only terms for the first 15 months and repayment to begin in August 2016. As of September 30, 2016 the Company has made no additional withdrawals and the balance was $7,655,556.
In connection with the closing of the growth capital loan agreement in August 2012, renegotiation of the growth capital loan agreement in 2013, and the newly extinguished and renegotiated growth loan agreement in 2015, the Company issued warrants to the lending bank. Refer to Note 7 for further details.
7. Stockholders' Equity

Common Stock
The Company is authorized to issue 30,000,000 shares of common stock at $0.001 par value. At September 30, 2016 and 2015, 10,280,215 and 9,792,085 shares were issued and outstanding, respectively. During the nine months ended September 30, 2016 and 2015, 517,940 and 31,731 options, respectively, were exercised. In 2016, 185,000 shares were repurchased.

12





The voting, dividend, and liquidation rights of the Common Stock are subject to the rights, powers and preferences of the Preferred Stock, as described below:
Voting Rights: The holders of Common Stock are entitled to one vote for each Common Stock held at all meetings of stockholders and written actions in lieu of meetings. The holders of the shares of Common Stock are entitled to elect two directors of the Company.
Dividends: Dividends may be declared and paid in cash or other property of the Company at the discretion of the Board of Directors and are subject to the preferential rights of any outstanding Preferred Stock. The Company has not declared any dividends as of September 30, 2016.
Liquidation, Dissolution or Winding Up: Upon dissolution or liquidation of the Company, holders of Common Stock are entitled to receive pro rata, on a per share basis, all assets available for distribution to its stockholders, subject to the preferential rights of the Preferred Stock.

Preferred Stock
In 2011, the Company authorized and issued 4,658,004 shares of Series A Preferred Stock to private investors in exchange for $9,499,999 or $2.0395 per share. The Company incurred $67,148 of issuance costs. In 2012, the Company authorized an additional 12,257 shares of Series A Preferred Stock to a commercial bank of which none were issued as of December 31, 2013. Subsequent to the renegotiation of the loan agreement, the authorized shares decreased to 4,670,261. Refer to Note 6 for more details.

In 2013, the Company authorized and issued 4,657,528 shares of Series B Preferred Stock to private investors in exchange for $14,300,000 or $3.0703 per share. The Company incurred $95,830 of issuance costs. In 2013, the Company authorized an additional 12,257 shares of Series B Preferred Stock to a commercial bank of which none were issued as of December 31, 2013. In 2015, the Company authorized an additional 12,213 shares of Series B Preferred Stock to a commercial bank of which none were issued as of September 30, 2016. Refer to Note 6 for more details

In 2015, the Company authorized 3,822,980 and issued 2,962,809 shares of Series C Preferred Stock to private investors in exchange for $15,499,938 or $5.2315 per share. The Company incurred $45,341 of issuance costs.

In 2016, the Company issued an additional 191,150 shares of Series C Preferred Stock to private investors in exchange for $999,996 or $5.2315 per share.

The voting, dividend, liquidation and redemption rights of the Preferred Stock are described below:

Voting Rights: On any matter presented to the stockholders of the Company for action or consideration at a meeting of the Company's stockholders (or by written consent), each holder of outstanding Preferred Stock is entitled to cast the number of votes equal to the number of whole Common Stock into which the Preferred Shares are convertible as of the record date for the matter. The holders of the shares of Preferred Stock are entitled to elect two directors of the Company, and the holders of record of Common Stock are entitled to elect two directors of the Company.  The Company cannot enter into a merger, consolidation,

13





reclassification or reorganization at a price per share less than $6.4646 without the written consent or affirmative vote of each holder of greater than fifteen percent (15%) of the issued and outstanding shares of Preferred Stock.
Dividends: Holders of the Company's Preferred Stock are entitled to receive dividends of 8% per year, when, as and if declared by the Company's Board of Directors, paid prior and in preference to any declaration and payment of any dividend on any other class of capital stock (excluding dividends in respect of Common Stock that are payable in Common Stock). The Company has not declared any dividends as of September 30, 2016 and 2015.
Liquidation, Dissolution or Winding Up: In the event of any voluntary or involuntary liquidation, dissolution or winding up of the Company, holders of shares of Preferred Stock shall be entitled to be paid before any payment shall be made to the holders of Common Stock, an amount per share equal to the greater of (i) the Original Issue Price, plus any dividends declared but unpaid thereon or (ii) such amount per share as would have been payable had all shares of Preferred Stock been converted into Common Stock immediately prior to such liquidation, dissolution, winding up or Deemed Liquidation Event.

Redemption and Conversion: Each share of Preferred Stock shall be convertible, at the option of the holder, at any time and from time to time, and without the payment of additional consideration, into such number of shares of Common Stock as is determined by dividing the Original Issue Price by the Conversion Price in effect at the time of conversion. The "Series Conversion Price" shall initially be equal to the Series Original Issue Price. Each share of preferred stock is redeemable by the Company out of the funds lawfully available at a price equal to the Original Issue Price plus all declared and unpaid dividends. Because the holders of the Preferred Stock have the option to require redemption, the Preferred Stock has been classified as temporary equity.

Warrants

In connection with the closing of the growth capital loan agreement in August 2012, the Company issued 12,257 warrants to purchase Series A Preferred Stock with an exercise price of $2.04 per share to the lending bank. The warrants expire in 10 years. The fair value was calculated at $1.04 per warrant at the time of issuance, using a Black Scholes model. The total value of the warrants of $12,747 was recorded as a debt discount and the amount is being amortized using the interest method over the term of the loan (though March 2017).
In connection with the renegotiation of the growth capital loan agreement in 2013, the Company issued 12,213 warrants to purchase Series B Preferred Stock with an exercise price of $3.0703 per share to the lending bank. The warrants expire in 10 years. The fair value was calculated at $1.97 per warrant at the time of issuance. The total value of the warrants of $24,047 was recorded as deferred interest expense and is being amortized using the interest method over the term of the loan.
In connection with the renegotiation of the growth capital loan agreement in 2015, the Company issued 6,514 warrants to purchase Series B Preferred Stock with an exercise price of $3.0703 per share to the lending bank. The warrants expire in 10 years. The fair value was calculated at $2.01 per warrant at the time of

14





issuance. The total value of the warrants of $13,079 was recorded as deferred interest expense and is being amortized using the interest method over the term of the loan.
The 2012, 2013 and 2015 warrants issued in connection with the growth capital loan are exercisable at the option of the holder into Series A and Series B Preferred Stock at any point, and are both puttable for cash. As such, the warrants are liability classified and fair value is re-measured at each reporting date. The fair value of the warrants at both September 30, 2016 and 2015 was $38,573.

8. Stock Compensation Plans
The Company maintains an equity incentive plan established in 2005, the HookLogic 2005 Non-qualified Stock Option Plan (the Plan). Under the Plan, the Company may grant incentive stock options and non-qualified stock options. Eligible recipients under the Plan include employees, directors and non-employees.
Stock-based compensation represents the cost related to stock-based awards granted to employees and third-party service providers in lieu of monetary payment. As discussed in Note 2, the compensation costs for such awards are accounted for in accordance with FASB ASC 718, Compensation – Stock- Compensation.
Accordingly, the Company measures stock-based compensation cost at the date of grant, based on the fair value of the award, and recognizes the cost as an expense on a straight-line basis (net of forfeitures) over the employee requisite service period. Stock options generally vest over a four-year period and expire on the tenth anniversary of the date of award.
For the nine months ended September 30, 2016 and 2015, the Company recorded stock-based compensation expense of $132,500 and $212,500, respectively related to these options. These costs have been recorded in salaries, benefits and taxes in the accompanying consolidated statement of operations.
As of both September 30, 2016 and 2015, there was approximately $177,000 et $145,000, respectively in unrecognized compensation costs related to non-vested awards. The weighted-average periods over which the unrecognized compensation costs are to be recognized are 2.5 and 2.3 years in 2016 and 2015, respectively.
The weighted-average fair value of the options granted was $0.75 and $0.65 per option during the nine months ended September 30, 2016 and 2015, respectively. The fair values of stock options granted in the nine months ended September 30, 2016 and 2015, were estimated using a Black-Scholes option-pricing model with the following weighted-average assumptions.

 
2016
2015
Expected life
6 years
6 years
Expected volatility
40%
51%
Risk-free rate
1.47%
1.53%
Dividend yield
0%
0%
Grant date fair value of common stock
$1.85
$1.85

To estimate the expected life of stock options, the Company has used its and industry historical experience. Expected volatility is based on historical volatility of a group of peer entities. Dividend yields are based

15





upon historical dividend yields. Risk-free interest rates are based on the implied yields currently available an U.S. Treasury zero coupon issues with a remaining term equal to the expected life.
 
 
 
 
Weighted- Average Exercise
Weighted-Average Remaining
 
Shares
 
Price
Contractual Life
Balance, December 31, 2014
2,980,478

 
0.608
7.8 years
Options granted
639,350

 
1.322
Options exercised
(186,921
)
 
0.536
Options forfeited or expired
(695,991
)
 
1.110
Balance, December 31, 2015
2,736,916

$
0.654
6.9 years
Options granted
357,879

 
1.85
Options exercised
(499,976
)
 
0.535
Options forfeited or expired
(107,702
)
 
0.974
Balance, September 30, 2016
2,487,117

$
0.845
6.6 years

At September 30, 2016, 1,434,279 options were exercisable under the plan.

9. Income Taxes
The Company had $0 income tax expense for both the nine months ended September 30, 2016 and 2015. Significant components of the net deferred tax assets and liabilities recorded as of September 30, 2016 and 2015, are as follows:
    
 
2016

 
2015

Deferred tax assets:
 
 
 
Net operating loss carry-forwards
$
5,328,079

 
$
7,037,429

Other deferred tax assets
224,428

 
83,380

Deferred tax assets
5,552,508

 
7,120,809

Deferred tax liabilities:
 
 
 
Property and equipment, net
1,013,346

 
24,508

Deferred tax liabilities
1,013,346

 
24,508

Net deferred tax assets before valuation allowance
4,539,162

 
7,096,301

Less valuation allowance
$
(4,539,162
)
 
$
(7,096,301
)
Total net deferred tax assets
$

 
$

 
 
 
 


At September 30, 2016, there was no change in the deferred tax assets or valuation allowance recorded as of December 31, 2015. At December 31, 2015, the Company decreased the valuation allowance by $2,557,140 due to the gain that was recognized for the sale of the Autohook business. In accordance with U.S. income tax accounting standards, the Company evaluates its deferred income taxes periodically to determine if valuation allowances are required. Pursuant to U.S. income tax accounting standards, companies

16





assess whether valuation allowances should be established against their deferred tax assets based on the consideration of all available evidence using a "more-likely-than-not" standard. In making such judgments, significant weight is given to evidence that can be objectively verified. The Company determined that a valuation allowance is required due to the incurrence of a three-year cumulative loss as of December 31, 2015 and 2014, in all jurisdictions, and therefore, the Company does not believe it is more likely than not that the related net deferred tax asset will be realized in any jurisdiction. The Company's tax expense differs from the expected tax benefit that would result from applying the domestic federal statutory tax rates to pretax loss due to the recording of the valuation allowance noted above.

At September 30, 2016 and 2015, the Company has net operating loss carry forwards for federal tax of approximately $14,673,989 and $19,029,167, which begin to expire in 2031. State NOL carry forwards were $5,820,120 as of September 30, 2016 and $6,538,888 as of September 30, 2015. The Internal Revenue Code contains provisions that may limit the use of the net operating tax loss carry-forward available if significant changes occur in the stock ownership of the Company. The company had conducted a Section 382 study at December 31, 2015 to determine if there are limitations on the Net Operating Losses that can be used going forward. It has been concluded that there was a single ownership change on August 1, 2011 that resulted in a limitation of $575,460 of Net Operating Losses to be used. Based on this analysis, the NOLs generated prior to the 2011 ownership change are no longer subject to the Section 382 limitation.

The Company and its subsidiaries file income tax returns in the U.S., various domestic states and localities and in the UK. The 2010 through 2015 tax years generally remain subject to examination by federal and most state tax authorities. As of September 30, 2016 and 2015, there were no unrecognized tax benefits.
10. Operating Leases
In 2013, the Company entered into a new lease agreement in New York City for its headquarters. In 2013, the Company terminated its existing New York City lease and relocated its headquarters to another building in New York City. The Company entered into a new lease with monthly lease payments starting at $49,542 per month with escalations in subsequent years.

The Company’s existing lease in Michigan is a five-year lease that began on April 15, 2012. The Michigan lease agreement is for both the office space, as well as parking spaces. Monthly rent commenced at $24,225 per month and contains annual escalation clauses.

The Company records rent expense on a straight-line basis with the difference between the straight-line amount and the monthly cash payment recorded as deferred rent, which is included in other current liabilities on the accompanying consolidated balance sheets. The deferred rent balance was approximately $41,874 and $89,071 as of September 30, 2016 and 2015.
Total rent expense amounted to approximately $867,153 and $836,446 for the nine months ended September 30, 2016 and 2015, respectively, and is included in rent and office expenses in the condensed unaudited consolidated statements of operations.
The future minimum rental payments under non-cancelable operating leases and the cancellation fees for cancelable leases, at September 30, 2016, are as follows:

17





Years ending December 31:
 
2016
$
267,050

2017
705,420

Thereafter

 
$
972,470


11. Defined Contribution Plans
The Company maintains a 401(k) plan covering substantially all of the Company's employees. Employees are eligible to enroll in the 401(k) plan after three months of employment. The Company contributes 3% of each enrolled employee's compensation, as defined by the plan. The Company contributed to and expensed approximately $386,626 and $322,626 in the nine months ended September 30, 2016 and 2015, respectively.

18







12. Related Parties
The Company has engaged in transactions or agreements with its principal shareholders, directors, officers, and affiliates. The table below provides a summary of the related-party receivable and payable balances outstanding as of September 30, 2016 and 2015, as well as the related-party transactions recognized as revenue and expenses during the periods ended September 30, 2016 and 2015:

 
 
Nine months ended September 30,
 
 
2016
 
2015
Receivables due from related parties
 
$
1,061,354

 
$
584,227

Payables due to related parties
 
$
0

 
$
0

Net due to/from related parties
 
$
1,061,354

 
$
584,227

 
 
 
 
 
Revenue - related party transactions, net
 
$
4,685,971

 
$
3,479,761

Expenses - related party transactions, net
 
-

 
-


During the nine months ended September 30, 2016 and 2015, the Company made no related party payments.

13. Discontinued Operations
HookLogic considers a property to be classified as discontinued operations when it meets the criteria established under Accounting Standards Update No 2014-08, Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity. Disposals that represent a strategic shift that should have or will have a major effect on HookLogic’s operations and financial results qualify as discontinued operations. The results of discontinued operations are reported in discontinued operations in the condensed unaudited consolidated statements of income for the current and prior periods commencing in the period in which the business meets the criteria of a discontinued operation, and include any gain or loss recognized on closing.

As discussed in note 1, on September 8th, 2015, HookLogic sold its US based Automotive vertical (Autohook) to Urban Science, a 3rd party. Because the Autohook business represented a major part of HookLogic’s operations and financial results, the Company has determined that the sale of Autohook represents a strategic

19





shift. As such, the activities of Autohook have been segregated and reported as discontinued operations in the condensed unaudited consolidated statements of income for all periods presented.

The following table represents a reconciliation of the major classes of line items constituting pretax profit or loss of discontinued operations to after-tax profit or loss reported in discontinued operations for the nine months periods ended September 30, 2016 and 2015.

Major classes of line items constituting pretax profit (loss) of discontinued operations
 
Nine Months Ended September 30,
 
 
2016
2015
Revenue
 

2,143,461

 
 
 
 
Cost of Goods sold
 

(165,498
)
 
 
 
 
Selling, general and Administrative
 

(2,362,472
)
 
 
 
 
Pretax profit (loss) of discontinued operations
 

(384,509
)
 
 
 
 
Pretax gain (loss) on the sale of discontinued operations
 

9,465,283

 
 
 
 
Total pretax gain (loss) on discontinued operations
 

9,080,774

 
 
 
 
Income tax benefit (expense)
 

(1,887,964
)
 
 
 
 
Total profit (loss) on discontinued operations that is
 

7,192,810

presented in the condensed unaudited consolidated
 
 
 
financial statements
 
 
 

The amounts related to depreciation and amortization and capital expenditures for Autohook were immaterial for the periods presented and are therefore not shown separately in the statement of cash flows. There were no significant operating or investing non-cash items related to discontinued operations for the periods presented.
14. Subsequent Events
The Company evaluated subsequent events through October 31, 2016, which is the date the consolidated financial statements were available to be issued. Based upon this evaluation, the Company has determined that the following subsequent events require disclosure in the consolidated financial statements.

Merger and acquisition: On October 4th, 2016, it was announced that a merger agreement was executed for Criteo to purchase HookLogic, Inc. and its wholly owned subsidiaries. The acquisition closed on November 9th, 2016.

20

EX-99.3 5 ex993proformafinancials.htm EXHIBIT 99.3 Exhibit


Exhibit 99.3

UNAUDITED PRO FORMA CONDENSED COMBINED FINANCIAL INFORMATION

The following unaudited pro forma condensed combined financial information (the "Unaudited Pro Forma Condensed Combined Financial Statements") is presented for illustrative purposes only to give effect to the acquisition by Criteo S.A. (the "Company" or "Criteo") of the entire issued share capital of HookLogic, Inc. ("HookLogic") (hereinafter referred to as the "Acquisition"). The Unaudited Pro Forma Condensed Combined Financial Statements includes the historical results presented in accordance with accounting principles generally accepted in the United States ("U.S. GAAP") of the Company and HookLogic. For additional information on the historical results of the Company or HookLogic, refer to the audited historical consolidated financial information and the unaudited interim condensed consolidated financial information as noted below.    
The Unaudited Pro Forma Condensed Combined Balance Sheet combines the historical consolidated balance sheets of the Company and HookLogic giving effect to the Acquisition as if the Acquisition had occurred on September 30, 2016. The Unaudited Pro Forma Condensed Combined Statements of Operations for the nine months ended September 30, 2016 and the year ended December 31, 2015 combines the historical consolidated statements of operations of the Company and HookLogic giving effect to the Acquisition as if the Acquisition had occurred on January 1, 2015, the first day of the earliest period presented. Except for share and per share amounts, the historical consolidated financial statements of HookLogic are presented in thousands of U.S. dollars and have been adjusted to reflect certain reclassifications in order to conform with the Company's financial statement presentation.
The Unaudited Pro Forma Condensed Combined Financial Statements are based on the historical financial statements of the Company, the historical financial statements of HookLogic and various adjustments and related assumptions, which are described in the notes to the statements below.
The Unaudited Pro Forma Condensed Combined Financial Statements have been derived from and should be read in conjunction with: (1) the unaudited interim consolidated financial statements of the Company contained in its Quarterly Report on Form 10-Q for the period ended September 30, 2016 and the interim consolidated financial statements of HookLogic for the period ended September 30, 2016 attached as Exhibit 99.2 to the Current Report on Form 8-K of which this Exhibit 99.3 forms a part, and (2) the audited consolidated financial statements of the Company contained in its Annual Report on Form 10-K for the fiscal year ended December 31, 2015 and the audited consolidated financial statements of HookLogic for the fiscal year ended December 31, 2015 attached as Exhibit 99.1 to the Current Report on Form 8-K of which this Exhibit 99.3 forms a part.
The Unaudited Pro Forma Condensed Combined Financial Statements are provided for illustrative purposes only and do not purport to represent what the actual consolidated results of operations or the consolidated financial position of Criteo would have been had the Acquisition occurred on the dates assumed, nor are they necessarily indicative of future consolidated results of operations or consolidated financial positions. As an illustration, HookLogic’s business is highly seasonal, with the fourth quarter of the year historically representing a significant part of its business (for example, approximately 60% of HookLogic's total revenue for 2015 occurred in the fourth quarter). As a result, the Unaudited Pro Forma Condensed Combined Income Statement for the nine month period ended September 30, 2016 may not be indicative of the results for the year ended December 31, 2016.
The Unaudited Pro Forma Condensed Combined Financial Statements do not reflect the costs of any integration activities or benefits that result from realization of future costs savings due to operating efficiencies or revenue synergies expected to result from the Acquisition.
The Unaudited Pro Forma Condensed Combined Financial Statements are based on preliminary estimates and assumptions, which the Company believes to be reasonable. In the Unaudited Pro Forma Condensed Combined Balance Sheet, the total purchase price of $250.1 million has been allocated to acquired identified assets and assumed liabilities based upon preliminary estimates. The difference between the purchase price and the net book value of the net assets acquired is recorded as goodwill. Definitive allocations will be performed and finalized based upon certain valuations and other studies that will be performed with the services of outside valuation specialists. Accordingly, the purchase price allocation pro forma adjustments described in Note 2(a) are preliminary and have been made solely for illustrative purposes and are subject to revision based on a final determination of fair value after the effective date of the Acquisition.



1



UNAUDITED PRO FORMA CONDENSED COMBINED BALANCE SHEET
As of September 30, 2016

(U.S. dollars in thousands)
 
Criteo
 
HookLogic1
 
Pro Forma Adjustments
 
Note
 
Condensed Combined Pro Forma
Assets
 
 
 
 
 
 
 
 
 
 
Current assets:
 
 
 
 
 
 
 
 
 
 
Cash and cash equivalents
 
$
407,158

 
$
20,746

 
$
(182,789
)
 
(a)(d)(g)
 
$
245,115

Trade receivables, net of allowances
 
268,097

 
21,762

 

 

 
289,859

Income taxes
 
4,422

 

 

 

 
4,422

Other current assets
 
65,611

 
2,367

 

 

 
67,978

Total current assets
 
745,288

 
44,875

 
(182,789
)
 
 
 
607,374

Property, plant and equipment, net
 
98,353

 
496

 

 

 
98,849

Intangible assets, net
 
18,595

 
4,831

 

 

 
23,426

Goodwill
 
45,690

 

 
235,028

 
(a)
 
280,718

Non-current financial assets
 
17,453

 
337

 

 

 
17,790

Deferred tax assets
 
28,586

 

 

 

 
28,586

Total non-current assets
 
208,677

 
5,664

 
235,028

 
 
 
449,369

Total assets
 
$
953,965

 
$
50,539

 
$
52,239

 
 
 
$
1,056,743

Liabilities and shareholders' equity
 

 

 

 
 
 

Current liabilities:
 

 

 

 
 
 

Trade payables
 
$
253,938

 
$
25,027

 
$

 

 
$
278,965

Contingencies
 
286

 

 

 

 
286

Income taxes
 
7,133

 
6

 

 

 
7,139

Financial liabilities - current portion
 
6,403

 
3,779

 
(3,533
)
 
(g)
 
6,649

Employee-related payables
 
42,317

 
861

 

 

 
43,178

Other current liabilities
 
54,227

 
1,639

 
8,655

 
(e)
 
64,521

Total current liabilities
 
364,304

 
31,312

 
5,122

 
 
 
400,738

Deferred tax liabilities
 
752

 

 

 
 
 
752

Retirement benefit obligation
 
2,262

 

 

 
 
 
2,262

Financial liabilities - non current portion
 
2,933

 
4,122

 
70,877

 
(d)(g)
 
77,932

Total non-current liabilities
 
5,947

 
4,122

 
70,877

 
 
 
80,946

Total liabilities
 
370,251

 
35,434

 
75,999

 
 
 
481,684

Convertible preferred stock
 


 


 


 
 
 

Series A, B, C preferred stock
 

 
40,073

 
(40,073
)
 
(c)
 

Stockholders' deficit
 
 
 
 
 
 
 
 
 
 
Common shares
 
2,087

 
10

 
(10
)
 
(c)
 
2,087

Additional paid-in capital
 
470,871

 
1,406

 
(1,406
)
 
(c)
 
470,871

Accumulated other comprehensive income (loss)
 
(57,902
)
 
(27
)
 
27

 
(c)
 
(57,902
)
Retained earnings
 
158,945

 
(26,357
)
 
17,702

 
(c)(e)
 
150,290

Equity - attributable to shareholders of Criteo S.A.
 
574,001

 
15,105

 
(23,760
)
 
(a)(e)
 
565,346

Non-controlling interests
 
9,713

 

 

 
 
 
9,713

Total equity
 
583,714

 
15,105

 
(23,760
)
 
 
 
575,059

Total equity and liabilities
 
$
953,965

 
$
50,539

 
$
52,239

 
 
 
$
1,056,743

1 There are certain differences in the way in which Criteo and HookLogic present items on their respective balance sheets. As a result, certain items in HookLogic’s balance sheet have been reclassified in the Unaudited Pro Forma Condensed Combined Balance Sheet to conform with Criteo’s presentation. Refer to note (b) for details.

The accompanying notes are an integral part of the Unaudited Pro Forma Condensed Financial Statements.

2



UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF OPERATIONS
For the Nine Months Ended September 30, 2016

(U.S. dollars in thousands)
 
Criteo
 
HookLogic 1
 
Pro Forma Adjustments
 
Note
 
Condensed Combined Pro Forma
 
 
 
 
 
 
 
 
 
 
 
Revenue
 
$
1,232,321

 
$
58,343

 
$
(241
)
 
(h)
 
$
1,290,423

 
 

 

 

 

 

Cost of revenue
 

 

 

 

 

     Traffic acquisition costs
 
(727,034
)
 
(39,604
)
 

 

 
(766,638
)
     Other cost of revenue
 
(60,950
)
 
(2,441
)
 

 

 
(63,391
)
 
 

 

 

 

 

Gross profit
 
444,337

 
16,298

 
(241
)
 

 
460,394

 
 

 

 

 

 

Operating expenses:
 

 

 

 

 

    Research and
    development expenses
 
(88,097
)
 
(8,008
)
 
(1,879
)
 
(i)
 
(97,984
)
    Sales and operations
    expenses
 
(201,862
)
 
(11,526
)
 
(7,418
)
 
(h),(i)
 
(220,806
)
    General and
    administrative expenses
 
(85,839
)
 
(4,019
)
 
1,688

 
(e),(i)
 
(88,170
)
    Total operating expenses
 
(375,798
)
 
(23,553
)
 
(7,609
)
 

 
(406,960
)
Income from operations
 
68,539

 
(7,255
)
 
(7,850
)
 

 
53,434

Financial income (expense)
 
(1,982
)
 
(833
)
 
(746
)
 
(f)
 
(3,561
)
Income before taxes
 
66,557

 
(8,088
)
 
(8,596
)
 

 
49,873

Provision for income taxes
 
(19,968
)
 

 
(171
)
 
(k)
 
(20,139
)
Net Income
 
$
46,589

 
$
(8,088
)
 
$
(8,767
)
 

 
$
29,734

 
 

 

 

 

 

Net income available to shareholders of Criteo S.A
 
$
42,869

 
$

 
$
(8,767
)
 

 
$
34,102

Net income available to non-controlling interests
 
$
3,720

 
$

 
$

 

 
$
3,720

 
 

 

 

 

 

Weighted average shares outstanding used in computing per share amounts:
 

 

 

 

 

Basic
 
63,163,922

 

 

 
(l)
 
63,163,922

Diluted
 
65,429,757

 

 
363,349

 
(l)
 
65,793,106

 
 

 

 

 

 

Net income allocated to shareholders per share:
 

 

 

 

 

Basic
 
0.68

 

 

 

 
0.54

Diluted
 
0.66

 

 

 

 
0.52

1 There are certain differences in the way in which Criteo and HookLogic present items on their respective statements of income. As a result, certain items in HookLogic’s statement of income have been reclassified in the Unaudited Pro Forma Condensed Combined Statements of Income to conform with Criteo’s presentation. Refer to note (b) for details.

The accompanying notes are an integral part of the Unaudited Pro Forma Condensed Financial Statements.

3



UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF OPERATIONS
For the Year Ended December 31, 2015

(U.S. dollars in thousands)
 
Criteo
 
HookLogic 1
 
Pro Forma Adjustments
 
Note
 
Condensed Combined Pro Forma
 
 
 
 
 
 
 
 
 
 
 
Revenue
 
$
1,323,169

 
$
64,012

 
$
(664
)
 
(h)
 
$
1,386,517

 
 

 

 

 

 

Cost of revenue
 

 

 

 

 

     Traffic acquisition cost
 
(789,152
)
 
(38,976
)
 

 

 
(828,128
)
     Other cost of revenue
 
(62,201
)
 
(2,018
)
 

 

 
(64,219
)
 
 

 

 

 

 

Gross profit
 
471,816

 
23,018

 
(664
)
 

 
494,170

 
 

 

 

 

 

Operating expenses:
 

 

 

 

 

    Research and
    development expenses
 
(86,807
)
 
(10,831
)
 
(2,505
)
 
(i)
 
(100,143
)
    Sales and operations
    expenses
 
(229,530
)
 
(10,386
)
 
(9,549
)
 
(h),(i)
 
(249,465
)
    General and
    administrative expenses
 
(79,145
)
 
(4,383
)
 
(78
)
 
(i)
 
(83,606
)
    Total operating expenses
 
(395,482
)
 
(25,600
)
 
(12,132
)
 

 
(433,214
)
Income from operations
 
76,334

 
(2,582
)
 
(12,796
)
 

 
60,956

Financial income (expense)
 
(4,541
)
 
(223
)
 
(1,366
)
 
(f)
 
(6,130
)
Income before taxes
 
71,793

 
(2,805
)
 
(14,162
)
 

 
54,826

Provision for income taxes
 
(9,517
)
 

 
234

 
(k)
 
(9,283
)
Net Income
 
$
62,276

 
$
(2,805
)
 
$
(13,928
)
 

 
$
45,543

 
 

 

 

 

 

Net income available to shareholders of Criteo S.A
 
$
59,553

 
$

 
$
(13,928
)
 

 
$
45,625

Net income available to non-controlling interests
 
$
2,723

 
$

 
$

 

 
$
2,723

 
 

 

 

 

 

Weighted average shares outstanding used in computing per share amounts:
 

 

 

 

 

Basic
 
61,835,499

 

 

 
(l)
 
61,835,499

Diluted
 
65,096,486

 

 
143,172

 
(l)
 
65,239,658

 
 

 

 

 

 

Net income allocated to shareholders per share:
 

 

 

 

 

Basic
 
0.96

 

 

 

 
0.74

Diluted
 
0.91

 

 

 

 
0.70

1 There are certain differences in the way in which Criteo and HookLogic present items on their respective statements of income. As a result, certain items in HookLogic’s statement of income have been reclassified in the Unaudited Pro Forma Condensed Combined Statements of Income to conform with Criteo’s presentation. Refer to note (b) for details of all reclassifications from HookLogic to Criteo's presentation of statement of income.

The accompanying notes are an integral part of the Unaudited Pro Forma Condensed Financial Statements.

4



NOTES TO UNAUDITED PRO FORMA CONDENSED COMBINED FINANCIAL STATEMENTS

Note 1. Basis of Presentation

On November 9, 2016, Criteo Corp., a wholly-owned subsidiary of Criteo S.A., completed the acquisition of all of the issued and outstanding shares of HookLogic, Inc. The total consideration transferred was $265.8 million (of which $15.7 million related to cash advances and $250.1 million related to the acquisition of shares). The Acquisition was financed by (i) $75.0 million drawn on the Revolving Credit Facility entered into in September 2015 and (ii) $190.8 million of cash on hand.

The accompanying Unaudited Pro Forma Condensed Combined Financial Statements present the pro forma financial position and results of operations of the Company based upon the historical financial statements of Criteo and HookLogic, after giving effect to the Acquisition and adjustments described in these notes, and are intended to reflect the impact of the Acquisition on the Company's consolidated financial statements. The accompanying Unaudited Pro Forma Condensed Combined Financial Statements are presented for illustrative purposes only and do not reflect the costs of any integration activities or benefits that result from realization of future costs savings due to operating efficiencies or revenue synergies expected to result from the acquisition.

The Unaudited Pro Forma Condensed Combined Balance Sheet gives effect to the Acquisition as if it had occurred on September 30, 2016. The Unaudited Pro Forma Condensed Combined Statements of Operations give effect to the Acquisition as if it had occurred on January 1, 2015, the beginning of the earliest period presented.

All pro forma adjustments are directly attributable to the Acquisition. With respect to pro forma adjustments related to the Unaudited Pro Forma Condensed Combined Statements of Operations, only adjustments that are expected to have a continuing effect on the combined company’s financial statements are taken into account. Material non-recurring items that are directly attributable to the Acquisition are included in the pro forma adjustments related to the Unaudited Pro Forma Condensed Combined Balance sheet. Only adjustments that are factually supportable and that can be estimated reliably are taken into account.

There are certain differences in the way in which Criteo and HookLogic present items on their respective balance sheets and statements of income. As a result, the historical consolidated financial statements of HookLogic have been adjusted to reflect certain reclassifications in order to conform with the Company's financial statement presentation (see Note 2(b)).

Balances and transactions between the Company and HookLogic have been eliminated in the Unaudited Pro Forma Condensed Combined Statement of Operations (see Note 2(h)).

    




5



Note 2. Pro Forma Adjustments

(a) Preliminary purchase price allocation
On November 9, 2016, Criteo acquired HookLogic for a total purchase price of $250.1 million. The Acquisition will be accounted for in accordance with ASC 805 - Business Combinations ("ASC 805") using the acquisition method of accounting under which the purchase consideration is allocated to identifiable assets acquired and liabilities assumed based on their estimated fair values as of the acquisition date. The excess of the preliminary estimated purchase consideration over the estimated fair value of the identifiable net assets acquired has been allocated to goodwill in these Unaudited Pro Forma Condensed Combined Financial Statements.
The following table shows the preliminary allocation of the purchase price for HookLogic to the acquired pro forma goodwill:

 
September 30, 2016

 
(in thousands)
Book value of net assets acquired as of September 30, 2016
$
15,105

Preliminary goodwill
235,028

Total purchase price
$
250,133


The Unaudited Pro Forma Condensed Combined Financial Statements reflect a preliminary allocation of total purchase price and the difference between the total purchase price and the book value of net assets acquired has been fully allocated to goodwill, which is not amortized but subject to testing for impairment. A valuation analysis is currently being performed to determine the fair value of HookLogic's assets acquired and liabilities assumed and to allocate the purchase price to identifiable assets, liabilities and residual goodwill. In accordance with ASC 805, the Company has twelve months from the date of the acquisition to complete this analysis.
Assuming the valuation results in a value of identifiable assets of $100.0 million with an overall weighted average useful life of 6 years, this would have a negative impact on the unaudited pro forma condensed combined net income, the unaudited combined pro forma basic earnings per share and the unaudited combined pro forma diluted earnings per share of $16.7 million, $0.27 and $0.26, respectively, for the year ended December 31, 2015 and of $12.5 million, $0.20 and $0.19, respectively, for the nine-month period ended September 30, 2016.
The final purchase price allocation may vary based on final appraisals, valuations and analysis of the fair value of the acquired assets and assumed liabilities. Accordingly, the pro forma adjustments are preliminary and the sensitivity analysis provided above has been made solely for illustrative purposes.
A pro forma adjustment has been recorded to decrease cash for the total purchase price of $250.1 million and increase goodwill for $235.0 million.
(b) Reclassifications to Criteo financial statement presentation

There are certain differences in the way in which the Company and HookLogic present items on their respective balance sheets and statements of income. As a result, certain items reported in HookLogic's balance sheets and statements of income have been reclassified in the unaudited pro forma condensed combined balance sheets and statements of income to conform with Criteo's presentation. There could be additional reclassifications following a more thorough analysis of HookLogic's accounting policies to conform its financial presentation to Criteo's financial presentation. The following tables show the reclassifications performed from HookLogic's financial statement presentation to Criteo's financial statement presentation.

The following table presents the reclassifications to HookLogic's unaudited balance sheet as of September 30, 2016 to arrive at the presentation for the Unaudited Condensed Combined Pro Forma Balance Sheet:


6



HookLogic Financial Statement Presentation September 30, 2016
Financial Statement Line Item Reclassifications
Criteo Financial Statement Presentation
 September 30, 2016
(b1)
(b2)
(b3)
(b4)
(b5)
(b6)
(b7)
(b8)
(b9)
(b10)
(b11)
(in thousands)
Current assets:
 
 
 
 
 
 
 
 
 
 
 
 
Current assets:
 
Cash and cash equivalents
$
20,551

$
195











Cash and cash equivalents
$
20,746

Accounts Receivable, net
15,331


6,431










Trade receivables, net of allowances
21,762

Prepaid expenses and other current assets
8,894

(195
)
(6,431
)
99









Other current assets
2,367

Total current assets
44,776



99









Total current assets
44,875

Other non-current assets
337




(337
)







 

Fixed Assets
5,327









(5,327
)


 

 









496



Property, plant, and equipment, net
496

 









4,831



Intangible assets, net
4,831

 




337








Non - current financial assets
337

Total assets
50,440



99









Total assets
50,539

Current liabilities:












Current liabilities:

 Accounts payable and accruals
26,092





(246
)


(861
)


42

Trade payables
25,027

 










6


Income taxes
6

Current portion of long-term debt
3,533





246







Financial liabilities - current portion
3,779

Deferred revenue
536







(536
)




 

Other deposits
1,079






(1,079
)





 

 








861




Employee-related payables
861

Other liabilities
(75
)


99




1,079

536





Other current liabilities
1,639

Total current liabilities
31,165



99







6

42

Total current liabilities
31,312

Deferred Rent
42











(42
)
 

Long term liabilities
4,128










(6
)

Financial liabilities - non current portion
4,122

Total liabilities
35,335



99









Total liabilities
35,434

Equity












Equity

Series A, B, C preferred stock
40,073












Series A, B, C preferred stock
40,073

Common Stock
10












Common shares
10

Additional paid in capital
1,406












Additional paid-in capital
1,406

Accumulated other comprehensive income (loss)
(27
)











Accumulated other comprehensive income (loss)
(27
)
Accumulated deficit
(26,357
)











Retained earnings (loss)
(26,357
)
Total equity
15,105












Total equity
15,105

Total liabilities and equities
$
50,440

$

$

$
99

$

$

$

$

$

$

$

$

Total equity and liabilities
$
50,539




7



(b1) Reclassification of cash in Pay Pal accounts from other current assets to cash and cash equivalents.

(b2) Reclassification of revenue not yet invoiced from other current assets to trade receivables.

(b3) Reclassification of a Value Added Tax Receivable balance from other liabilities to other current assets.

(b4) Reclassification of lease deposits from other non-current assets to non-current financial assets.

(b5) Reclassification of corporate credit card debt from accounts payable and accruals to current financial liabilities.

(b6) Reclassification of other deposits to other current liabilities.

(b7) Reclassification of deferred revenue to other current liabilities.

(b8) Reclassification of employee related payables from accounts payable.

(b9) Reclassification of fixed assets to property, plant and equipment and intangible assets.

(b10) Reclassification of income tax liabilities from long term liabilities.

(b11) Reclassification of deferred rent to trade payables.



    

8



The following reclassifications were made to the unaudited pro forma condensed combined statement of operations for the year ended December 31, 2015 and the nine months ended September 30, 2016:

Year Ended December 31, 2015
HookLogic Financial Statement Presentation
Financial Statement Line Item Reclassifications
 
Criteo Financial Statement Presentation
(b12)
 
(b13)
 
(in thousands)
Revenue
 
$
64,418

 
$
(406
)
 


 
Revenue
 
$
64,012

 
 

 

 

 
 
 

Cost of goods sold
 

 

 

 
Cost of revenue
 

Traffic acquisition costs
 
(38,976
)
 


 


 
Traffic acquisition costs
 
(38,976
)
Server and hosting expenses
 
(2,424
)
 
406

 


 
Other cost of revenue
 
(2,018
)
Total COGS
 
(41,400
)
 
406

 

 
Total cost of revenue
 
(40,994
)
 
 

 

 

 
 
 

Gross Profit
 
23,018

 

 

 
Gross profit
 
23,018

 
 

 

 

 
 
 

Selling, general & administration expenses
 

 

 

 
Operating expenses:
 

Salaries, benefits and taxes
 
(19,088
)
 


 


 
Salaries, benefits and taxes
 
(19,088
)
Travel and entertainment
 
(1,594
)
 


 


 
Travel and entertainment
 
(1,594
)
Rent and office expense
 
(1,361
)
 


 


 
Rent and office expense
 
(1,361
)
Outside services
 
(880
)
 


 


 
Outside services
 
(880
)
Marketing
 
(1,317
)
 


 


 
Marketing
 
(1,317
)
Other G&A expenses
 
(1,465
)
 


 
105

 
Other G&A expenses
 
(1,360
)
Total SG&A Expenses
 
(25,705
)
 

 
105

 
Total operating expenses
 
(25,600
)
 
 

 

 

 
 
 

Net income / (loss) from operations
 
(2,687
)
 

 
105

 
Income from operations
 
(2,582
)
Interest income (expense)
 
(223
)
 


 


 
Financial income (expense)
 
(223
)
Other gain / loss net
 
105

 


 
(105
)
 
 
 

Income/ (loss)
 
(2,805
)
 

 

 
Income before taxes
 
(2,805
)
Provision for income taxes
 

 


 


 
Provision for income taxes
 

Net income (loss)
 
$
(2,805
)
 
$

 
$

 
Net Income
 
$
(2,805
)

(b12) Reclassification of payment processing fees which HookLogic classified as cost of goods sold.

(b13) Reclassification of other gain/loss which HookLogic did not include in income from operations whereas Criteo includes these in income (loss) from operations

In addition, HookLogic presents its operating expenses by expense type, whereas Criteo presents these by function (research and development (R&D), sales and operations (S&O) and general and administrative (G&A)). The following split has been performed for each expense type by function:


9



Year Ended December 31, 2015
HookLogic Financial Statement Presentation after Financial Statement Line Item Reclassifications
 
Criteo Financial Statement Presentation
 
 
 
R&D
 
S&O
 
G&A
(in thousands)
 
 
 
 
 
 
 
 
Salaries, benefits and taxes
$
(19,088
)

$
(9,525
)

$
(7,469
)

$
(2,094
)
Travel and entertainment
(1,594
)

(61
)

(889
)

(643
)
Rent and office expenses
(1,361
)

(673
)

(581
)

(107
)
Outside services
(880
)

(116
)

(123
)

(642
)
Marketing
(1,317
)



(1,083
)

(234
)
Other general and administrative expenses
(1,360
)

(456
)

(241
)

(663
)
Total Operating Expenses
$
(25,600
)

$
(10,831
)

$
(10,386
)

$
(4,383
)


10



Nine Months Ended September 30, 2016
HookLogic Financial Statement Presentation
Financial Statement Line Item Reclassifications
 
Criteo Financial Statement Presentation
(b14)
 
(b15)
 
(b16)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Revenue
 
$
58,706

 
$
(363
)
 
 
 
 
 
Revenue
 
$
58,343

 
 
 
 
 
 
 
 
 
 
 
 
 
Cost of goods sold
 
 
 
 
 
 
 
 
 
Cost of revenue
 
 
Traffic acquisition costs
 
(39,604
)
 
 
 
 
 
 
 
Traffic acquisition cost
 
(39,604
)
Server and hosting expenses
 
(2,804
)
 
363

 
 
 
 
 
Other cost of revenue
 
(2,441
)
Total COGS
 
(42,408
)
 
363

 

 

 
Total cost of revenue
 
(42,045
)
 
 
 
 
 
 
 
 
 
 
 
 
 
Gross Profit
 
16,298

 

 

 

 
Gross profit
 
16,298

 
 
 
 
 
 
 
 
 
 
 
 
 
Selling, general & administration expenses
 
 
 
 
 
 
 
 
 
Operating expenses:
 
 
Salaries, benefits and taxes
 
(16,120
)
 
 
 
 
 
 
 
Salaries, benefits and taxes
 
(16,120
)
Travel and entertainment
 
(1,625
)
 
 
 
 
 
 
 
Travel and entertainment
 
(1,625
)
Rent and office expense
 
(1,129
)
 
 
 
 
 
 
 
Rent and office expense
 
(1,129
)
Outside services
 
(1,598
)
 
 
 
 
 
 
 
Outside services
 
(1,598
)
Marketing
 
(1,451
)
 
 
 
 
 
 
 
Marketing
 
(1,451
)
Other G&A expenses
 
(2,242
)
 


 
630

 
(18
)
 
Other G&A expenses
 
(1,630
)
Total SG&A Expenses
 
(24,165
)
 

 
630

 
(18
)
 
Total operating expense
 
(23,553
)
 
 
 
 
 
 
 
 
 
 
 
 
 
Net income / (loss) from operations
 
(7,867
)
 

 
630

 
(18
)
 
Income (loss) from Operations
 
(7,255
)
Interest income (expense)
 
(203
)
 
 
 
(630
)
 
 
 
Financial income (expense)
 
(833
)
Other gain / loss net
 
(18
)
 
 
 
 
 
18

 
 
 
 
Income/ (loss)
 
(8,088
)
 

 

 

 
Income before taxes
 
(8,088
)
Provision for income taxes
 

 
 
 
 
 
 
 
Provision for income taxes
 

Net income (loss)
 
$
(8,088
)
 
$

 
$

 
$

 
Net Income
 
$
(8,088
)


(b14) Reclassification of payment processing fees which HookLogic classified as cost of goods sold.

(b15) Reclassification of foreign exchange gain (loss) which HookLogic included in income (loss) from operations whereas Criteo classifies these as Financial income (expense).

(b16) Reclassification of other gain/loss which HookLogic did not include in income from operations whereas Criteo includes these in income (loss) from operations.

In addition, HookLogic presents its operating expenses by expense type, whereas Criteo presents these by function (research and development (R&D), sales and operations (S&O) and general and administrative (G&A)). The following split has been performed for each expense type by function:


11



Nine Months Ended September 30, 2016
HookLogic Financial Statement Presentation After Financial Statement Line Item Reclassifications
 
Criteo Financial Statement Presentation
 
 
 
R&D
 
S&O
 
G&A
(in thousands)
 
 
 
 
 
 
 
 
Salaries, benefits and taxes
$
(16,120
)
 
$
(5,855
)
 
$
(8,418
)
 
$
(1,847
)
Travel and entertainment
(1,625
)
 
(67
)
 
(948
)
 
(610
)
Rent and office expense
(1,129
)
 
(558
)
 
(492
)
 
(79
)
Outside services
(1,598
)
 
(824
)
 
(203
)
 
(571
)
Marketing
(1,451
)
 

 
(1,258
)
 
(193
)
Other general and administrative expenses
(1,630
)
 
(704
)
 
(207
)
 
(719
)
Total Operating Expenses
$
(23,553
)
 
$
(8,008
)
 
$
(11,526
)
 
$
(4,019
)

(c) Elimination of HookLogic's shareholders' equity

An adjustment to eliminate HookLogic's preferred stock of $40.1 million, common stock of $0.01 million, additional paid in capital of $1.4 million, accumulated other comprehensive loss of $(0.03) million and retained loss of $(26.4) million was recorded in the Unaudited Condensed Combined Pro Forma Balance Sheet as of September 30, 2016.

(d) Financing of the Acquisition

The Acquisition was financed by (i) $ 75.0 million drawn on the revolving credit facility ("RCF") entered into in September 2015 and (ii) $190.8 million of cash on hand. A pro forma adjustment to increase long-term debt and increase cash and cash equivalents by $75.0 million was recorded to reflect the financing of the Acquisition.

(e) Impact of acquisition-related costs

Balance Sheet

As of September 30, 2016, there were approximately $8.7 million in acquisition-related costs that were not yet accrued. As such, a pro forma adjustment has been recorded to increase other current liabilities and decrease retained earnings for $8.7 million.

Income Statement

For the nine months ended September 30, 2016, Criteo had recorded $1.7 million in acquisition related expenses. As such, a pro forma adjustment to the statement of operations has been recorded to reduce G&A expenses by $1.7 million.


(f) Financial income (expense)

In order to finance the Acquisition, Criteo drew $75.0 million on the RCF entered into in September 2015. The RCF bears interest at Euribor or the relevant LIBOR plus a margin (adjusted on the basis of the leverage ratio). The rate is adjusted at each three month period when the notes are rolled over.

Upon entering into the RCF, the Company paid approximately €1.9 million ($2.1 million) in debt issuance costs which are being amortized to financial income (expense) over the term of the agreement (5 years). A pro forma adjustment of $0.3 million has been booked for the twelve months ended December 31, 2015 in order to recognize nine additional months of amortization of the RCF as if it was entered into on January 1, 2015.


12



In addition, in 2015 and 2016, HookLogic was party to a loan agreement with Comerica Bank. This loan was repaid in full upon completion of the Acquisition. As such, a pro forma adjustment is required to reduce the interest expense related to this loan as if the Acquisition occurred on January 1, 2015.

The schedule below shows the impact of the pro forma adjustments on financial income (expense) for the year ended December 31, 2015 and the nine months ended September 30, 2016:

 
 
December 31, 2015
 
September 30, 2016

 
 
(in thousands)
Interest Expense - $75 million RCF
 
$
(1,299
)
 
$
(974
)
Amortization of debt issuance costs
 
(312
)
 

Elimination of HookLogic interest expense
 
245

 
228

Total
 
$
(1,366
)
 
$
(746
)

For each 1/8% deviation in the current LIBOR interest rate, interest expense would increase or decrease, as applicable, by approximately $0.1 million and $0.1 million for the year ended December 31, 2015 and the nine months ended September 31, 2016, respectively.

(g) Elimination of HookLogic's debt with Comerica bank

As of September 30, 2016, HookLogic had $7.7 million outstanding in debt with Comerica bank. This debt was fully extinguished following closing of the Acquisition. As such, a pro forma adjustment has been recorded to reduce the balance of the current and long-term portion of debt as well as cash.

(h) Elimination of intercompany balances

A pro forma adjustment was required to eliminate the revenue and expenses generated between Criteo and HookLogic from the Unaudited Pro Forma Combined Statement of Operations. For the year ended December 31, 2015 and the nine months ended September 30, 2016, $0.7 million and $0.2 million, respectively, were eliminated from Revenue and $(0.7) million and $(0.2) million, respectively, were eliminated from S&O expenses.

As of September 30, 2016, trade receivable and trade payable amounts between the two companies were immaterial. As such, no pro forma adjustment has been made in the Unaudited Pro Forma Combined Balance Sheet.
    
(i) Share-based compensation expense

Upon closing of the Acquisition, Criteo's Board of Director's approved the grant of 681,338 restricted share units ("RSUs") to HookLogic employees. A pro forma adjustment to the Unaudited Pro Forma Condensed Combined Statement of Operations for the year ended December 31, 2015 and the nine months ended September 30, 2016 is required to recognize this expense as if the Acquisition had occurred and the RSUs had been granted as of January 1, 2015.

The following table depicts the total pro forma adjustment required for the year ended December 31, 2015 and the nine months ended September 30, 2016 relating to share-based compensation expense and the related social charges for these RSUs.

 
 
December 31, 2015

 
September 30, 2016

 
 
(in thousands)
Share-based compensation expense and social charges due to newly granted Criteo RSUs
 
 
 
 
    R&D
 
$
(2,505
)
 
$
(1,879
)
    S&O
 
(10,213
)
 
(7,659
)
    G&A
 
(78
)
 
(59
)
Total
 
$
(12,796
)
 
$
(9,597
)

13





(j) Deferred taxes
As of September 30, 2016, HookLogic had a full valuation allowance against tax losses carryforwards resulting in no deferred tax assets recognized. The Company is currently performing an analysis of the tax consequences of the Acquisition, including limitation analysis in the United States under Section 382 of the Internal Revenue Code. As such, a pro forma adjustment has not been recorded to recognize any additional deferred tax assets as of September 30, 2016.

(k) Tax Provision

The estimated impact on the tax provision of the above pro forma adjustments is $0.2 million and $(0.2) million for the year ended December 31, 2015 and the nine months ended September 30, 2016, respectively. The tax rates used are the rates in effect in the related jurisdiction during the respective periods.

(l) Earnings per Share

The pro forma combined basic earnings per share for the year ended December 31, 2015 and the nine months ended September 30, 2016 is calculated as follows:

 
December 31, 2015
 
September 30, 2016
 
(in thousands, except share and per share data)
 
 
 
 
Combined pro forma net income attributable to shareholders of Criteo S.A.
$
45,625

 
$
34,102

Weighted average number of shares outstanding
61,835,499

 
63,163,922

Basic earnings per share
$
0.74

 
$
0.54


As discussed in note (i) Share-Based Compensation Expense, upon closing of the Acquisition, the Board of Directors of Criteo granted HookLogic employees 681,338 RSUs. For the year ended December 31, 2015 and the nine months ended September 30, 2016, this award resulted in an increase of dilutive securities to the diluted weighted average shares outstanding calculation of 143,172 and 363,349, respectively. The pro forma combined diluted earnings per share for the year ended December 31, 2015 and the nine months ended September 30, 2016 is calculated as follows:

 
December 31, 2015
 
September 30, 2016
 
(in thousands, except share and per share data)
 
 
 
 
Combined pro forma net income attributable to shareholders of Criteo S.A.
$
45,625

 
$
34,102

Weighted average number of shares outstanding of Criteo S.A.
61,835,499

 
63,163,922

Dilutive effect of :
 
 
 
Share awards

 
152,317

Pro forma share awards issued to HookLogic employees
143,172

 
363,349

Share options and employee warrants ("BSPCEs")
3,133,549

 
2,030,088

Non-employees warrants ("BSAs")
127,438

 
83,430

Weighted average number of shares outstanding used to determine diluted earnings per share
65,239,658

 
65,793,106

Diluted earnings per share
$
0.70

 
$
0.52




14
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