0000905729-24-000110.txt : 20240724
0000905729-24-000110.hdr.sgml : 20240724
20240724172532
ACCESSION NUMBER: 0000905729-24-000110
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20240630
FILED AS OF DATE: 20240724
DATE AS OF CHANGE: 20240724
EFFECTIVENESS DATE: 20240724
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: LVZ, Inc.
CENTRAL INDEX KEY: 0001574408
ORGANIZATION NAME:
IRS NUMBER: 383154499
STATE OF INCORPORATION: MI
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-15690
FILM NUMBER: 241139089
BUSINESS ADDRESS:
STREET 1: 240 S. RIVER AVENUE
CITY: HOLLAND
STATE: MI
ZIP: 49423
BUSINESS PHONE: 616-394-4994
MAIL ADDRESS:
STREET 1: 240 S. RIVER AVENUE
CITY: HOLLAND
STATE: MI
ZIP: 49423
FORMER COMPANY:
FORMER CONFORMED NAME: LVZ Advisors, Inc.
DATE OF NAME CHANGE: 20130415
13F-HR
1
primary_doc.xml
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0001574408
XXXXXXXX
06-30-2024
06-30-2024
false
LVZ, Inc.
240 S. River Avenue
Holland
MI
49423
13F HOLDINGS REPORT
028-15690
000124228
801-66772
N
Ryan Vander Zwart
Chief Compliance Officer
616-394-4994
/s/Ryan Vander Zwart
Holland
MI
07-19-2024
0
143
733501182
INFORMATION TABLE
2
infotable.xml
ALPHABET INC
CAP STK CL A
02079K305
440074
2416
SH
SOLE
0
0
2416
ALPHABET INC
CAP STK CL C
02079K107
262841
1433
SH
SOLE
0
0
1433
AMAZON COM INC
COM
023135106
2506453
12970
SH
SOLE
0
0
12970
ANNALY CAPITAL MANAGEMENT IN
COM NEW
035710839
424047
22248
SH
SOLE
0
0
22248
APPFOLIO INC
COM CL A
03783C100
440960
1803
SH
SOLE
0
0
1803
APPLE INC
COM
037833100
5032103
23892
SH
SOLE
0
0
23892
APPLIED MATLS INC
COM
038222105
880479
3731
SH
SOLE
0
0
3731
ARISTA NETWORKS INC
COM
040413106
557263
1590
SH
SOLE
0
0
1590
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
318524
783
SH
SOLE
0
0
783
BJS WHSL CLUB HLDGS INC
COM
05550J101
488917
5566
SH
SOLE
0
0
5566
BLACKROCK ENHANCD CAP & INM
COM
09256A109
392384
19629
SH
SOLE
0
0
19629
CADRE HLDGS INC
COM
12763L105
254620
7587
SH
SOLE
0
0
7587
CASS INFORMATION SYS INC
COM
14808P109
914678
22827
SH
SOLE
0
0
22827
CISCO SYS INC
COM
17275R102
351761
7404
SH
SOLE
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7404
CITIGROUP INC
COM NEW
172967424
388883
6128
SH
SOLE
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0
6128
COHEN & STEERS CLOSED-END OP
COM
19248P106
171303
14335
SH
SOLE
0
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14335
COLUMBIA SELIGM PREM TECH GR
COM
19842X109
585571
17590
SH
SOLE
0
0
17590
DEERE & CO
COM
244199105
285827
765
SH
SOLE
0
0
765
DICKS SPORTING GOODS INC
COM
253393102
317978
1480
SH
SOLE
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0
1480
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INTL CORE EQT MK
25434V203
55993266
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SOLE
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0
1886345
DIMENSIONAL ETF TRUST
US EQUITY ETF
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SOLE
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DIMENSIONAL ETF TRUST
US HIGH PROFITAB
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SOLE
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DIMENSIONAL ETF TRUST
CORE FIXED INCOM
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DIMENSIONAL ETF TRUST
US SMALL CAP ETF
25434V500
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34434
SH
SOLE
0
0
34434
DISNEY WALT CO
COM
254687106
391805
3946
SH
SOLE
0
0
3946
DUOLINGO INC
CL A COM
26603R106
265637
1273
SH
SOLE
0
0
1273
EATON CORP PLC
SHS
G29183103
485062
1547
SH
SOLE
0
0
1547
EATON VANCE TAX-MANAGED DIVE
COM
27828N102
140823
10023
SH
SOLE
0
0
10023
EATON VANCE TAX-MANAGED GLOB
COM
27829C105
146338
17695
SH
SOLE
0
0
17695
EATON VANCE TAX-MANAGED GLOB
COM
27829F108
120480
14258
SH
SOLE
0
0
14258
ELI LILLY & CO
COM
532457108
742412
820
SH
SOLE
0
0
820
EMERSON ELEC CO
COM
291011104
300627
2729
SH
SOLE
0
0
2729
EXTRA SPACE STORAGE INC
COM
30225T102
244615
1574
SH
SOLE
0
0
1574
EXXON MOBIL CORP
COM
30231G102
461643
4010
SH
SOLE
0
0
4010
FIDELITY COVINGTON TRUST
HIGH DIVID ETF
316092840
956230
20441
SH
SOLE
0
0
20441
FIDELITY COVINGTON TRUST
QLTY FCTOR ETF
316092790
2204883
35957
SH
SOLE
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0
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FIDELITY COVINGTON TRUST
VLU FACTOR ETF
316092782
2140056
37164
SH
SOLE
0
0
37164
FIFTH THIRD BANCORP
COM
316773100
272964
7481
SH
SOLE
0
0
7481
FIRST TR EXCH TRADED FD III
SHRT DUR MNG MUN
33739P830
199044
10068
SH
SOLE
0
0
10068
FIRST TR EXCH TRADED FD III
PFD SECS INC ETF
33739E108
477765
27521
SH
SOLE
0
0
27521
FIRST TR EXCH TRD ALPHDX FD
DEV MRK EX US
33737J174
1610945
29258
SH
SOLE
2071
0
27187
FIRST TR EXCHANGE-TRADED FD
BUYWRIT INCM ETF
33738R308
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41463
SH
SOLE
0
0
41463
FIRST TR EXCHANGE-TRADED FD
MANAGD MUN ETF
33739N108
492882
9653
SH
SOLE
0
0
9653
FIRST TR EXCHANGE-TRADED FD
FIRST TR TA HIYL
33738D408
1241084
30546
SH
SOLE
0
0
30546
FIRST TR EXCHANGE-TRADED FD
SMID RISNG ETF
33741X102
90667565
2716224
SH
SOLE
6247
0
2709977
FIRST TR EXCHANGE-TRADED FD
SENIOR LN FD
33738D309
231933
5074
SH
SOLE
0
0
5074
FIRST TR EXCHANGE-TRADED FD
RISNG DIVD ACHIV
33738R506
429295
7841
SH
SOLE
0
0
7841
FIRST TR EXCHNG TRADED FD VI
FT VEST US EQT
33740F839
464736
11220
SH
SOLE
0
0
11220
FIRST TR EXCHNG TRADED FD VI
FT VEST US EQT
33740F847
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5123
SH
SOLE
0
0
5123
FIRST TR EXCHNG TRADED FD VI
FT VEST U.S
33740U786
213102
5908
SH
SOLE
0
0
5908
FIRST TR EXCHNG TRADED FD VI
FT VEST U.S EQT
33740F482
232805
6569
SH
SOLE
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0
6569
FIRST TR EXCHNG TRADED FD VI
FT VEST US EQT
33740F698
343761
8638
SH
SOLE
0
0
8638
FIRST TR EXCHNG TRADED FD VI
TCW OPPORTUNIS
33740F805
55390955
1286666
SH
SOLE
4946
0
1281720
FIRST TR EXCHNG TRADED FD VI
FT VEST US EQT
33740F763
565925
12095
SH
SOLE
0
0
12095
FIRST TR EXCHNG TRADED FD VI
FT VEST U.S.
33740U802
266442
7542
SH
SOLE
0
0
7542
FIRST TR EXCHNG TRADED FD VI
FT VEST US EQT
33740F714
277152
6778
SH
SOLE
0
0
6778
FIRST TR LRG CP VL ALPHADEX
COM SHS
33735J101
2619806
35595
SH
SOLE
2315
0
33280
FIRST TR LRGE CP CORE ALPHA
COM SHS
33734K109
2057579
21214
SH
SOLE
1308
0
19906
FIRST TR MID CAP CORE ALPHAD
COM SHS
33735B108
1677367
15456
SH
SOLE
1063
0
14393
FIRST TR SML CP CORE ALPHA F
COM SHS
33734Y109
1043220
11532
SH
SOLE
615
0
10917
FIRST TRUST LRGCP GWT ALPHAD
COM SHS
33735K108
2761510
22537
SH
SOLE
1346
0
21191
FISERV INC
COM
337738108
529092
3550
SH
SOLE
0
0
3550
FRANKLIN TEMPLETON ETF TR
INCOME FOCUS ETF
35473P439
1897535
73369
SH
SOLE
0
0
73369
FREEPORT-MCMORAN INC
CL B
35671D857
298138
6135
SH
SOLE
0
0
6135
GAMCO GLOBAL GOLD NAT RES &
COM SH BEN INT
36465A109
207324
51191
SH
SOLE
0
0
51191
GENERAL DYNAMICS CORP
COM
369550108
571347
1969
SH
SOLE
0
0
1969
GENTEX CORP
COM
371901109
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22719
SH
SOLE
0
0
22719
GLOBAL X FDS
GLBL X MLP ETF
37954Y343
617890
12740
SH
SOLE
0
0
12740
GOLDMAN SACHS ETF TR
ACTIVEBETA US LG
381430503
568311
5314
SH
SOLE
0
0
5314
GUGGENHEIM STRATEGIC OPPORTU
COM SBI
40167F101
308861
20715
SH
SOLE
0
0
20715
HCA HEALTHCARE INC
COM
40412C101
286903
893
SH
SOLE
0
0
893
HOME DEPOT INC
COM
437076102
338044
982
SH
SOLE
0
0
982
INTEGER HLDGS CORP
COM
45826H109
242001
2090
SH
SOLE
0
0
2090
INTERNATIONAL BUSINESS MACHS
COM
459200101
469213
2713
SH
SOLE
0
0
2713
INVESCO EXCH TRADED FD TR II
S&P500 LOW VOL
46138E354
215829
3323
SH
SOLE
0
0
3323
INVESCO EXCHANGE TRADED FD T
AEROSPACE DEFN
46137V100
284843
2773
SH
SOLE
0
0
2773
INVESCO EXCHANGE TRADED FD T
S&P500 QUALITY
46137V241
230777
3632
SH
SOLE
0
0
3632
INVESCO QQQ TR
UNIT SER 1
46090E103
456113
952
SH
SOLE
0
0
952
ISHARES INC
CORE MSCI EMKT
46434G103
2124231
39683
SH
SOLE
0
0
39683
ISHARES SILVER TR
ISHARES
46428Q109
216314
8141
SH
SOLE
0
0
8141
ISHARES TR
MSCI USA MIN VOL
46429B697
209396
2494
SH
SOLE
0
0
2494
ISHARES TR
S&P 100 ETF
464287101
2218799
8395
SH
SOLE
0
0
8395
ISHARES TR
IBOXX INV CP ETF
464287242
42111875
393128
SH
SOLE
178
0
392950
ISHARES TR
CORE S&P TTL STK
464287150
4056977
34155
SH
SOLE
0
0
34155
ISHARES TR
IBOXX HI YD ETF
464288513
2799642
36293
SH
SOLE
0
0
36293
ISHARES TR
RUS MID CAP ETF
464287499
263429
3249
SH
SOLE
0
0
3249
ISHARES TR
CORE S&P MCP ETF
464287507
62804439
1073213
SH
SOLE
440
0
1072773
ISHARES TR
S&P 500 GRWT ETF
464287309
90678957
979889
SH
SOLE
439
0
979450
ISHARES TR
CORE MSCI EAFE
46432F842
1285772
17701
SH
SOLE
0
0
17701
ISHARES TR
S&P 500 VAL ETF
464287408
79141187
434818
SH
SOLE
210
0
434608
ISHARES TR
0-5YR INVT GR CP
46434V100
321258
6523
SH
SOLE
0
0
6523
ISHARES TR
MSCI USA ESG SLC
464288802
333289
2966
SH
SOLE
0
0
2966
ISHARES TR
CORE S&P SCP ETF
464287804
36597563
343124
SH
SOLE
117
0
343007
ISHARES TR
CORE US AGGBD ET
464287226
29633267
305277
SH
SOLE
113
0
305164
ISHARES TR
CORE 1 5 YR USD
46432F859
398524
8413
SH
SOLE
0
0
8413
ISHARES TR
S&P MC 400VL ETF
464287705
2651168
23367
SH
SOLE
0
0
23367
ISHARES TR
CORE S&P500 ETF
464287200
5541787
10127
SH
SOLE
0
0
10127
ISHARES U S ETF TR
BLACKROCK SH DUR
46431W507
1019855
20263
SH
SOLE
0
0
20263
J P MORGAN EXCHANGE TRADED F
ULTRA SHRT INC
46641Q837
903675
17905
SH
SOLE
0
0
17905
J P MORGAN EXCHANGE TRADED F
EQUITY PREMIUM
46641Q332
492946
8697
SH
SOLE
0
0
8697
JACOBS SOLUTIONS INC
COM
46982L108
287803
2060
SH
SOLE
0
0
2060
JPMORGAN CHASE & CO.
COM
46625H100
1251694
6189
SH
SOLE
0
0
6189
LIBERTY ALL-STAR GROWTH FD I
COM
529900102
159426
29855
SH
SOLE
0
0
29855
MACATAWA BK CORP
COM
554225102
174028
11920
SH
SOLE
0
0
11920
MARATHON PETE CORP
COM
56585A102
415074
2393
SH
SOLE
0
0
2393
MCCORMICK & CO INC
COM NON VTG
579780206
230342
3247
SH
SOLE
0
0
3247
MICROSOFT CORP
COM
594918104
1742576
3899
SH
SOLE
0
0
3899
NORTHERN LTS FD TR IV
INSPIRE CORP BD
66538H633
3998297
171454
SH
SOLE
0
0
171454
NORTHERN LTS FD TR IV
INSPIRE SML/ MID
66538H641
2787042
80481
SH
SOLE
0
0
80481
NORTHERN LTS FD TR IV
INSPIRE 100 ETF
66538H534
6987304
183973
SH
SOLE
0
0
183973
NUVEEN S&P 500 DYNAMIC OVERW
COM
6706EW100
240916
14753
SH
SOLE
0
0
14753
NVIDIA CORPORATION
COM
67066G104
628077
5084
SH
SOLE
0
0
5084
PARKER-HANNIFIN CORP
COM
701094104
277690
549
SH
SOLE
0
0
549
PARSONS CORP DEL
COM
70202L102
295089
3607
SH
SOLE
0
0
3607
PHOTRONICS INC
COM
719405102
416800
16895
SH
SOLE
0
0
16895
PRINCIPAL EXCHANGE TRADED FD
PRNC INVT GRAD
74255Y821
340448
16641
SH
SOLE
0
0
16641
PROCTER AND GAMBLE CO
COM
742718109
559689
3394
SH
SOLE
0
0
3394
PROGRESSIVE CORP
COM
743315103
305126
1469
SH
SOLE
0
0
1469
ROPER TECHNOLOGIES INC
COM
776696106
333123
591
SH
SOLE
0
0
591
S&P GLOBAL INC
COM
78409V104
203376
456
SH
SOLE
0
0
456
SELECT SECTOR SPDR TR
FINANCIAL
81369Y605
824095
20046
SH
SOLE
0
0
20046
SELECT SECTOR SPDR TR
COMMUNICATION
81369Y852
1312576
15323
SH
SOLE
0
0
15323
SELECT SECTOR SPDR TR
TECHNOLOGY
81369Y803
880263
3891
SH
SOLE
0
0
3891
SHARKNINJA INC
COM SHS
G8068L108
308190
4101
SH
SOLE
0
0
4101
SOUTHERN CO
COM
842587107
1272120
16400
SH
SOLE
0
0
16400
SPDR S&P 500 ETF TR
TR UNIT
78462F103
590479
1085
SH
SOLE
0
0
1085
SPOTIFY TECHNOLOGY S A
SHS
L8681T102
282097
899
SH
SOLE
0
0
899
STRYKER CORPORATION
COM
863667101
1338544
3934
SH
SOLE
0
0
3934
TEREX CORP NEW
COM
880779103
213602
3895
SH
SOLE
0
0
3895
TESLA INC
COM
88160R101
350563
1772
SH
SOLE
0
0
1772
THE TRADE DESK INC
COM CL A
88339J105
283243
2900
SH
SOLE
0
0
2900
TIMOTHY PLAN
US LRGMD CP CORE
887432359
2719193
67014
SH
SOLE
0
0
67014
TIMOTHY PLAN
HIG DV STK ETF
887432326
2224368
63580
SH
SOLE
0
0
63580
TIMOTHY PLAN
INTL ETF
887432334
2670480
100687
SH
SOLE
0
0
100687
TORO CO
COM
891092108
224424
2400
SH
SOLE
0
0
2400
UNITED RENTALS INC
COM
911363109
230236
356
SH
SOLE
0
0
356
UNITEDHEALTH GROUP INC
COM
91324P102
289009
568
SH
SOLE
0
0
568
VALVOLINE INC
COM
92047W101
338688
7840
SH
SOLE
0
0
7840
VANGUARD INDEX FDS
TOTAL STK MKT
922908769
228989
856
SH
SOLE
0
0
856
VISA INC
COM CL A
92826C839
768374
2927
SH
SOLE
0
0
2927
VOYA GLBL EQTY DIV & PREM OP
COM
92912T100
69421
13506
SH
SOLE
0
0
13506
WALMART INC
COM
931142103
529731
7824
SH
SOLE
0
0
7824
WEC ENERGY GROUP INC
COM
92939U106
449419
5728
SH
SOLE
0
0
5728