0000905729-24-000071.txt : 20240417 0000905729-24-000071.hdr.sgml : 20240417 20240417103755 ACCESSION NUMBER: 0000905729-24-000071 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20240331 FILED AS OF DATE: 20240417 DATE AS OF CHANGE: 20240417 EFFECTIVENESS DATE: 20240417 FILER: COMPANY DATA: COMPANY CONFORMED NAME: LVZ, Inc. CENTRAL INDEX KEY: 0001574408 ORGANIZATION NAME: IRS NUMBER: 383154499 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-15690 FILM NUMBER: 24849602 BUSINESS ADDRESS: STREET 1: 240 S. RIVER AVENUE CITY: HOLLAND STATE: MI ZIP: 49423 BUSINESS PHONE: 616-394-4994 MAIL ADDRESS: STREET 1: 240 S. RIVER AVENUE CITY: HOLLAND STATE: MI ZIP: 49423 FORMER COMPANY: FORMER CONFORMED NAME: LVZ Advisors, Inc. DATE OF NAME CHANGE: 20130415 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001574408 XXXXXXXX 03-31-2024 03-31-2024 false LVZ, Inc.
240 S. River Avenue Holland MI 49423
13F HOLDINGS REPORT 028-15690 000124228 801-66772 N
Ryan Vander Zwart Chief Compliance Officer 616-394-4994 /s/Ryan Vander Zwart Holland MI 04-12-2024 0 144 735350783
INFORMATION TABLE 2 infotable.xml AGRIFY CORP COM 00853E305 5867 15900 SH SOLE 0 0 15900 AMAZON COM INC COM 023135106 2323655 12882 SH SOLE 0 0 12882 ANNALY CAPITAL MANAGEMENT IN COM NEW 035710839 461337 23430 SH SOLE 1115 0 22315 APPFOLIO INC COM CL A 03783C100 444625 1802 SH SOLE 0 0 1802 APPLE INC COM 037833100 3370972 19658 SH SOLE 1848 0 17810 APPLIED MATLS INC COM 038222105 769444 3731 SH SOLE 0 0 3731 ARISTA NETWORKS INC COM 040413106 301289 1039 SH SOLE 0 0 1039 AVIAT NETWORKS INC COM NEW 05366Y201 308714 8052 SH SOLE 0 0 8052 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 342303 814 SH SOLE 0 0 814 BJS WHSL CLUB HLDGS INC COM 05550J101 482950 6384 SH SOLE 0 0 6384 BLACKROCK ENHANCD CAP & INM COM 09256A109 382569 19629 SH SOLE 0 0 19629 CADRE HLDGS INC COM 12763L105 270378 7469 SH SOLE 0 0 7469 CASS INFORMATION SYS INC COM 14808P109 1099577 22827 SH SOLE 0 0 22827 CISCO SYS INC COM 17275R102 367884 7371 SH SOLE 0 0 7371 CITIGROUP INC COM NEW 172967424 387282 6124 SH SOLE 0 0 6124 COHEN & STEERS CLOSED-END OP COM 19248P106 167576 14335 SH SOLE 0 0 14335 COLUMBIA SELIGM PREM TECH GR COM 19842X109 565852 17755 SH SOLE 0 0 17755 DEERE & CO COM 244199105 308466 751 SH SOLE 0 0 751 DICKS SPORTING GOODS INC COM 253393102 333692 1484 SH SOLE 0 0 1484 DIMENSIONAL ETF TRUST INTL CORE EQT MK 25434V203 56552443 1871358 SH SOLE 8866 0 1862492 DIMENSIONAL ETF TRUST US EQUITY ETF 25434V401 3976980 69796 SH SOLE 0 0 69796 DIMENSIONAL ETF TRUST CORE FIXED INCOM 25434V872 3376430 80487 SH SOLE 0 0 80487 DIMENSIONAL ETF TRUST US HIGH PROFITAB 25434V831 63975498 2023901 SH SOLE 9365 0 2014536 DIMENSIONAL ETF TRUST US SMALL CAP ETF 25434V500 2117764 33971 SH SOLE 0 0 33971 DISNEY WALT CO COM 254687106 481621 3936 SH SOLE 0 0 3936 DUOLINGO INC CL A COM 26603R106 276607 1254 SH SOLE 0 0 1254 EATON CORP PLC SHS G29183103 483716 1547 SH SOLE 0 0 1547 EATON VANCE TAX-MANAGED DIVE COM 27828N102 133907 10023 SH SOLE 0 0 10023 EATON VANCE TAX-MANAGED GLOB COM 27829C105 145099 17695 SH SOLE 0 0 17695 EATON VANCE TAX-MANAGED GLOB COM 27829F108 116345 14258 SH SOLE 0 0 14258 ELI LILLY & CO COM 532457108 645707 830 SH SOLE 0 0 830 EMERSON ELEC CO COM 291011104 309523 2729 SH SOLE 0 0 2729 EXTRA SPACE STORAGE INC COM 30225T102 228585 1555 SH SOLE 0 0 1555 EXXON MOBIL CORP COM 30231G102 423125 3640 SH SOLE 0 0 3640 FIDELITY COVINGTON TRUST HIGH DIVID ETF 316092840 998542 22038 SH SOLE 1150 0 20888 FIDELITY COVINGTON TRUST QLTY FCTOR ETF 316092790 2311615 39219 SH SOLE 0 0 39219 FIDELITY COVINGTON TRUST VLU FACTOR ETF 316092782 2319653 40660 SH SOLE 0 0 40660 FIFTH THIRD BANCORP COM 316773100 278328 7480 SH SOLE 0 0 7480 FIRST TR EXCH TRADED FD III MANAGD MUN ETF 33739N108 449554 8753 SH SOLE 0 0 8753 FIRST TR EXCH TRADED FD III SHRT DUR MNG MUN 33739P830 199699 10068 SH SOLE 0 0 10068 FIRST TR EXCH TRADED FD III PFD SECS INC ETF 33739E108 507822 29320 SH SOLE 1507 0 27813 FIRST TR EXCH TRD ALPHDX FD DEV MRK EX US 33737J174 1680626 29947 SH SOLE 2071 0 27876 FIRST TR EXCHANGE-TRADED FD SMID RISNG ETF 33741X102 93783733 2693387 SH SOLE 18691 0 2674696 FIRST TR EXCHANGE-TRADED FD FIRST TR TA HIYL 33738D408 1333667 32347 SH SOLE 1193 0 31154 FIRST TR EXCHANGE-TRADED FD BUYWRIT INCM ETF 33738R308 752475 33488 SH SOLE 0 0 33488 FIRST TR EXCHANGE-TRADED FD RISNG DIVD ACHIV 33738R506 484129 8619 SH SOLE 0 0 8619 FIRST TR EXCHANGE-TRADED FD SENIOR LN FD 33738D309 200459 4338 SH SOLE 0 0 4338 FIRST TR EXCHANGE-TRADED FD FIRST TR ENH NEW 33739Q408 260800 4374 SH SOLE 0 0 4374 FIRST TR EXCHNG TRADED FD VI FT VEST US EQT 33740F714 271286 6778 SH SOLE 0 0 6778 FIRST TR EXCHNG TRADED FD VI FT VEST U.S 33740U786 208316 5908 SH SOLE 0 0 5908 FIRST TR EXCHNG TRADED FD VI FT VEST US EQT 33740F698 328316 8488 SH SOLE 0 0 8488 FIRST TR EXCHNG TRADED FD VI TCW OPPORTUNIS 33740F805 55010795 1261715 SH SOLE 9649 0 1252066 FIRST TR EXCHNG TRADED FD VI FT VEST US EQT 33740F763 547595 12095 SH SOLE 0 0 12095 FIRST TR EXCHNG TRADED FD VI FT VEST US EQT 33740F847 229195 5123 SH SOLE 0 0 5123 FIRST TR EXCHNG TRADED FD VI FT VEST U.S. 33740U802 250998 7542 SH SOLE 0 0 7542 FIRST TR LRG CP VL ALPHADEX COM SHS 33735J101 2792643 36562 SH SOLE 2315 0 34247 FIRST TR LRGE CP CORE ALPHA COM SHS 33734K109 2159671 21762 SH SOLE 1308 0 20454 FIRST TR MID CAP CORE ALPHAD COM SHS 33735B108 1793468 15820 SH SOLE 1063 0 14757 FIRST TR SML CP CORE ALPHA F COM SHS 33734Y109 1092141 11713 SH SOLE 615 0 11098 FIRST TRUST LRGCP GWT ALPHAD COM SHS 33735K108 2853116 23143 SH SOLE 1346 0 21797 FISERV INC COM 337738108 274890 1720 SH SOLE 0 0 1720 FRANKLIN TEMPLETON ETF TR INCOME FOCUS ETF 35473P439 1868241 71635 SH SOLE 0 0 71635 FREEPORT-MCMORAN INC CL B 35671D857 289573 6159 SH SOLE 0 0 6159 GAMCO GLOBAL GOLD NAT RES & COM SH BEN INT 36465A109 197597 51191 SH SOLE 0 0 51191 GENERAL DYNAMICS CORP COM 369550108 556283 1969 SH SOLE 0 0 1969 GENTEX CORP COM 371901109 845904 23419 SH SOLE 0 0 23419 GLOBAL X FDS GLBL X MLP ETF 37954Y343 656371 13612 SH SOLE 692 0 12920 GOLDMAN SACHS ETF TR ACCES TREASURY 381430529 371438 3682 SH SOLE 0 0 3682 GOLDMAN SACHS ETF TR ACTIVEBETA US LG 381430503 482271 4647 SH SOLE 0 0 4647 GUGGENHEIM STRATEGIC OPPORTU COM SBI 40167F101 296639 20715 SH SOLE 0 0 20715 HCA HEALTHCARE INC COM 40412C101 296175 888 SH SOLE 0 0 888 HOME DEPOT INC COM 437076102 273123 712 SH SOLE 0 0 712 INTEGER HLDGS CORP COM 45826H109 243161 2084 SH SOLE 0 0 2084 INTERNATIONAL BUSINESS MACHS COM 459200101 477973 2503 SH SOLE 0 0 2503 INVESCO EXCH TRADED FD TR II S&P MIDCP LOW 46138E198 200615 3557 SH SOLE 0 0 3557 INVESCO EXCH TRADED FD TR II S&P500 LOW VOL 46138E354 218886 3323 SH SOLE 0 0 3323 INVESCO EXCHANGE TRADED FD T AEROSPACE DEFN 46137V100 281654 2773 SH SOLE 0 0 2773 INVESCO EXCHANGE TRADED FD T S&P500 QUALITY 46137V241 219445 3632 SH SOLE 0 0 3632 INVESCO EXCHANGE TRADED FD T S&P500 EQL FIN 46137V340 854872 13307 SH SOLE 295 0 13012 INVESCO QQQ TR UNIT SER 1 46090E103 422799 952 SH SOLE 0 0 952 ISHARES INC FRONTIER AND SEL 464286145 2210433 77153 SH SOLE 0 0 77153 ISHARES TR CORE MSCI EAFE 46432F842 1246098 16789 SH SOLE 0 0 16789 ISHARES TR S&P 500 VAL ETF 464287408 80255593 429611 SH SOLE 2048 0 427563 ISHARES TR S&P 500 GRWT ETF 464287309 82603547 978251 SH SOLE 4535 0 973716 ISHARES TR RUS MID CAP ETF 464287499 273208 3249 SH SOLE 0 0 3249 ISHARES TR CORE S&P MCP ETF 464287507 67040033 1103721 SH SOLE 4788 0 1098933 ISHARES TR 0-5YR INVT GR CP 46434V100 355565 7224 SH SOLE 0 0 7224 ISHARES TR MSCI USA ESG SLC 464288802 323798 2966 SH SOLE 0 0 2966 ISHARES TR CORE MSCI PAC 46434V696 2258331 35671 SH SOLE 0 0 35671 ISHARES TR MSCI USA MIN VOL 46429B697 208449 2494 SH SOLE 0 0 2494 ISHARES TR S&P 100 ETF 464287101 2358065 9531 SH SOLE 0 0 9531 ISHARES TR IBOXX INV CP ETF 464287242 41754135 383347 SH SOLE 1731 0 381616 ISHARES TR IBOXX HI YD ETF 464288513 2868703 36906 SH SOLE 478 0 36428 ISHARES TR CORE S&P TTL STK 464287150 2664031 23105 SH SOLE 290 0 22815 ISHARES TR CORE S&P SCP ETF 464287804 39521811 357599 SH SOLE 1458 0 356141 ISHARES TR CORE S&P500 ETF 464287200 5587256 10628 SH SOLE 0 0 10628 ISHARES TR CORE 1 5 YR USD 46432F859 443042 9339 SH SOLE 0 0 9339 ISHARES TR S&P MC 400VL ETF 464287705 2726449 23049 SH SOLE 0 0 23049 ISHARES TR CORE US AGGBD ET 464287226 28848551 294553 SH SOLE 932 0 293621 ISHARES U S ETF TR BLACKROCK SH DUR 46431W507 1081988 21442 SH SOLE 0 0 21442 J P MORGAN EXCHANGE TRADED F EQUITY PREMIUM 46641Q332 526873 9106 SH SOLE 431 0 8675 J P MORGAN EXCHANGE TRADED F ULTRA SHRT INC 46641Q837 1216012 24103 SH SOLE 0 0 24103 JACOBS SOLUTIONS INC COM 46982L108 313455 2039 SH SOLE 0 0 2039 JPMORGAN CHASE & CO COM 46625H100 1053085 5258 SH SOLE 0 0 5258 LIBERTY ALL-STAR GROWTH FD I COM 529900102 163904 29855 SH SOLE 0 0 29855 MACATAWA BK CORP COM 554225102 116691 11919 SH SOLE 0 0 11919 MARATHON PETE CORP COM 56585A102 482116 2393 SH SOLE 0 0 2393 MCCORMICK & CO INC COM NON VTG 579780206 249325 3246 SH SOLE 0 0 3246 MICROSOFT CORP COM 594918104 1344200 3195 SH SOLE 0 0 3195 NORTHERN LTS FD TR IV INSPIRE CORP BD 66538H633 4102536 174725 SH SOLE 0 0 174725 NORTHERN LTS FD TR IV INSPIRE SML/ MID 66538H641 2998581 83271 SH SOLE 0 0 83271 NORTHERN LTS FD TR IV INSPIRE 100 ETF 66538H534 7428793 190922 SH SOLE 0 0 190922 NUVEEN S&P 500 DYNAMIC OVERW COM 6706EW100 231180 14753 SH SOLE 0 0 14753 NVIDIA CORPORATION COM 67066G104 511415 566 SH SOLE 0 0 566 PARKER-HANNIFIN CORP COM 701094104 305129 549 SH SOLE 0 0 549 PARSONS CORP DEL COM 70202L102 297625 3588 SH SOLE 0 0 3588 PHOTRONICS INC COM 719405102 342757 12103 SH SOLE 0 0 12103 PRINCIPAL EXCHANGE TRADED FD PRNC INVT GRAD 74255Y821 358992 17376 SH SOLE 866 0 16510 PROCTER AND GAMBLE CO COM 742718109 555629 3425 SH SOLE 0 0 3425 PROGRESSIVE CORP COM 743315103 302578 1463 SH SOLE 0 0 1463 ROPER TECHNOLOGIES INC COM 776696106 328652 586 SH SOLE 0 0 586 SELECT SECTOR SPDR TR INDL 81369Y704 883232 7012 SH SOLE 148 0 6864 SELECT SECTOR SPDR TR COMMUNICATION 81369Y852 1229232 15053 SH SOLE 334 0 14719 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 1288949 8725 SH SOLE 193 0 8532 SHARKNINJA INC COM SHS G8068L108 254953 4093 SH SOLE 0 0 4093 SOUTHERN CO COM 842587107 1180934 16461 SH SOLE 0 0 16461 SPDR S&P 500 ETF TR TR UNIT 78462F103 567531 1085 SH SOLE 0 0 1085 SPOTIFY TECHNOLOGY S A SHS L8681T102 236454 896 SH SOLE 0 0 896 STRYKER CORPORATION COM 863667101 1136237 3175 SH SOLE 0 0 3175 TEREX CORP NEW COM 880779103 300941 4673 SH SOLE 0 0 4673 TESLA INC COM 88160R101 314944 1792 SH SOLE 0 0 1792 THE TRADE DESK INC COM CL A 88339J105 253518 2900 SH SOLE 0 0 2900 TIMOTHY PLAN US LRGMD CP CORE 887432359 2929096 69558 SH SOLE 0 0 69558 TIMOTHY PLAN HIG DV STK ETF 887432326 2383074 65885 SH SOLE 0 0 65885 TIMOTHY PLAN INTL ETF 887432334 2829514 103854 SH SOLE 0 0 103854 TORO CO COM 891092108 219912 2400 SH SOLE 0 0 2400 UNITED RENTALS INC COM 911363109 414638 575 SH SOLE 0 0 575 UNITEDHEALTH GROUP INC COM 91324P102 305481 618 SH SOLE 0 0 618 VALVOLINE INC COM 92047W101 347691 7801 SH SOLE 0 0 7801 VANGUARD INDEX FDS TOTAL STK MKT 922908769 227413 875 SH SOLE 0 0 875 VISA INC COM CL A 92826C839 815883 2923 SH SOLE 0 0 2923 VOYA GLBL EQTY DIV & PREM OP COM 92912T100 71582 13506 SH SOLE 0 0 13506 WALMART INC COM 931142103 462137 7681 SH SOLE 0 0 7681 WEC ENERGY GROUP INC COM 92939U106 474489 5778 SH SOLE 0 0 5778