0000905729-23-000159.txt : 20231108
0000905729-23-000159.hdr.sgml : 20231108
20231108141828
ACCESSION NUMBER: 0000905729-23-000159
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20230930
FILED AS OF DATE: 20231108
DATE AS OF CHANGE: 20231108
EFFECTIVENESS DATE: 20231108
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: LVZ, Inc.
CENTRAL INDEX KEY: 0001574408
IRS NUMBER: 383154499
STATE OF INCORPORATION: MI
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-15690
FILM NUMBER: 231387251
BUSINESS ADDRESS:
STREET 1: 240 S. RIVER AVENUE
CITY: HOLLAND
STATE: MI
ZIP: 49423
BUSINESS PHONE: 616-394-4994
MAIL ADDRESS:
STREET 1: 240 S. RIVER AVENUE
CITY: HOLLAND
STATE: MI
ZIP: 49423
FORMER COMPANY:
FORMER CONFORMED NAME: LVZ Advisors, Inc.
DATE OF NAME CHANGE: 20130415
13F-HR
1
primary_doc.xml
X0202
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0001574408
XXXXXXXX
09-30-2023
09-30-2023
false
LVZ, Inc.
240 S. River Avenue
Holland
MI
49423
13F HOLDINGS REPORT
028-15690
000124228
801-66772
N
Ryan Vander Zwart
Chief Compliance Officer
616-394-4994
/s/Ryan Vander Zwart
Holland
MI
11-06-2023
0
127
620044004
INFORMATION TABLE
2
infotable.xml
ACTIVISION BLIZZARD INC
COM
00507V109
339690
3628
SH
SOLE
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0
3628
AMAZON COM INC
COM
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1605017
12626
SH
SOLE
0
0
12626
AMERICAN TOWER CORP NEW
COM
03027X100
290195
1765
SH
SOLE
0
0
1765
ANNALY CAPITAL MANAGEMENT IN
COM NEW
035710839
761721
40496
SH
SOLE
1074
0
39422
APPLE INC
COM
037833100
3329870
19449
SH
SOLE
1848
0
17601
APPLIED MATLS INC
COM
038222105
516557
3731
SH
SOLE
0
0
3731
AVIAT NETWORKS INC
COM NEW
05366Y201
231941
7434
SH
SOLE
0
0
7434
AVIENT CORPORATION
COM
05368V106
231593
6557
SH
SOLE
0
0
6557
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
255018
728
SH
SOLE
0
0
728
BJS WHSL CLUB HLDGS INC
COM
05550J101
461621
6468
SH
SOLE
0
0
6468
BLACKROCK ENHANCD CAP & INM
COM
09256A109
366081
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SH
SOLE
0
0
19629
BLACKROCK ENHANCED EQUITY DI
COM
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130405
17136
SH
SOLE
0
0
17136
BOYD GAMING CORP
COM
103304101
238879
3927
SH
SOLE
0
0
3927
CASS INFORMATION SYS INC
COM
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850306
22827
SH
SOLE
0
0
22827
CISCO SYS INC
COM
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359737
6692
SH
SOLE
0
0
6692
CITIGROUP INC
COM NEW
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370749
9014
SH
SOLE
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0
9014
COHEN & STEERS CLOSED-END OP
COM
19248P106
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SH
SOLE
0
0
14335
COLUMBIA SELIGM PREM TECH GR
COM
19842X109
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SH
SOLE
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0
17755
COMERICA INC
COM
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6278
SH
SOLE
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0
6278
DEERE & CO
COM
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263034
697
SH
SOLE
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697
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US EQUITY ETF
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DIMENSIONAL ETF TRUST
CORE FIXED INCOM
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US HIGH PROFITAB
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SOLE
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US SMALL CAP ETF
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36572
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SOLE
0
0
36572
DIMENSIONAL ETF TRUST
INTL CORE EQT MK
25434V203
48613843
1861886
SH
SOLE
14252
0
1847634
DISNEY WALT CO
COM
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357030
4405
SH
SOLE
0
0
4405
EATON CORP PLC
SHS
G29183103
335063
1571
SH
SOLE
0
0
1571
EATON VANCE TAX-MANAGED DIVE
COM
27828N102
115665
10023
SH
SOLE
0
0
10023
EATON VANCE TAX-MANAGED GLOB
COM
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SH
SOLE
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18240
EATON VANCE TAX-MANAGED GLOB
COM
27829F108
105081
14258
SH
SOLE
0
0
14258
ELI LILLY & CO
COM
532457108
293810
547
SH
SOLE
0
0
547
EMERSON ELEC CO
COM
291011104
263540
2729
SH
SOLE
0
0
2729
EXXON MOBIL CORP
COM
30231G102
465041
3955
SH
SOLE
0
0
3955
FIDELITY COVINGTON TRUST
HIGH DIVID ETF
316092840
1605377
41601
SH
SOLE
1115
0
40486
FIRST TR EXCH TRADED FD III
MANAGD MUN ETF
33739N108
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16813
SH
SOLE
0
0
16813
FIRST TR EXCH TRADED FD III
SHRT DUR MNG MUN
33739P830
195168
10068
SH
SOLE
0
0
10068
FIRST TR EXCH TRADED FD III
PFD SECS INC ETF
33739E108
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54473
SH
SOLE
1483
0
52990
FIRST TR EXCH TRD ALPHDX FD
DEV MRK EX US
33737J174
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SH
SOLE
1989
0
27146
FIRST TR EXCHANGE-TRADED FD
BUYWRIT INCM ETF
33738R308
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20488
SH
SOLE
0
0
20488
FIRST TR EXCHANGE-TRADED FD
FIRST TR TA HIYL
33738D408
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55767
SH
SOLE
1167
0
54600
FIRST TR EXCHANGE-TRADED FD
RISNG DIVD ACHIV
33738R506
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SH
SOLE
0
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8251
FIRST TR EXCHANGE-TRADED FD
FIRST TR ENH NEW
33739Q408
257196
4328
SH
SOLE
0
0
4328
FIRST TR EXCHNG TRADED FD VI
TCW OPPORTUNIS
33740F805
49141610
1168508
SH
SOLE
8995
0
1159513
FIRST TR EXCHNG TRADED FD VI
CBOE VEST US EQT
33740F714
239399
6778
SH
SOLE
0
0
6778
FIRST TR EXCHNG TRADED FD VI
CBOE VEST US EQT
33740F698
216423
6371
SH
SOLE
0
0
6371
FIRST TR EXCHNG TRADED FD VI
US EQT BUFFER
33740F763
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9475
SH
SOLE
0
0
9475
FIRST TR EXCHNG TRADED FD VI
CBOE VEST US DEP
33740U802
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SH
SOLE
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13612
FIRST TR LRG CP VL ALPHADEX
COM SHS
33735J101
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SH
SOLE
2175
0
40704
FIRST TR LRGE CP CORE ALPHA
COM SHS
33734K109
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12027
SH
SOLE
736
0
11291
FIRST TR MID CAP CORE ALPHAD
COM SHS
33735B108
4144661
45002
SH
SOLE
2656
0
42346
FIRST TR SML CP CORE ALPHA F
COM SHS
33734Y109
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25014
SH
SOLE
1171
0
23843
FIRST TRUST LRGCP GWT ALPHAD
COM SHS
33735K108
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30835
SH
SOLE
1480
0
29355
FISERV INC
COM
337738108
225920
2000
SH
SOLE
0
0
2000
FREEPORT-MCMORAN INC
CL B
35671D857
441048
11828
SH
SOLE
0
0
11828
GAMCO GLOBAL GOLD NAT RES &
COM SH BEN INT
36465A109
187359
51191
SH
SOLE
0
0
51191
GENERAL DYNAMICS CORP
COM
369550108
428950
1941
SH
SOLE
0
0
1941
GENTEX CORP
COM
371901109
763299
23457
SH
SOLE
0
0
23457
GLOBAL INDUSTRIAL COMPANY
COM
37892E102
259659
7751
SH
SOLE
0
0
7751
GLOBAL X FDS
GLBL X MLP ETF
37954Y343
1143899
25654
SH
SOLE
714
0
24940
GOLDMAN SACHS ETF TR
ACCES TREASURY
381430529
372242
3718
SH
SOLE
0
0
3718
GOLDMAN SACHS ETF TR
ACTIVEBETA US LG
381430503
427602
5077
SH
SOLE
0
0
5077
GUGGENHEIM STRATEGIC OPPORTU
COM SBI
40167F101
311921
21090
SH
SOLE
0
0
21090
HAEMONETICS CORP MASS
COM
405024100
246076
2747
SH
SOLE
0
0
2747
HANCOCK WHITNEY CORPORATION
COM
410120109
342342
9255
SH
SOLE
0
0
9255
HOME DEPOT INC
COM
437076102
206073
682
SH
SOLE
0
0
682
HONEYWELL INTL INC
COM
438516106
255311
1382
SH
SOLE
0
0
1382
INTERNATIONAL BUSINESS MACHS
COM
459200101
351171
2503
SH
SOLE
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INVESCO EXCH TRADED FD TR II
S&P500 LOW VOL
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SH
SOLE
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3838
INVESCO EXCHANGE TRADED FD T
AEROSPACE DEFN
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SH
SOLE
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INVESCO EXCHANGE TRADED FD T
S&P500 EQL FIN
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UNIT SER 1
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ISHARES
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ISHARES TR
S&P 500 GRWT ETF
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SOLE
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ISHARES TR
IBOXX HI YD ETF
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SH
SOLE
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0
16883
ISHARES TR
CORE S&P TTL STK
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SH
SOLE
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27519
ISHARES TR
NORTH AMERN NAT
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SH
SOLE
401
0
20954
ISHARES TR
IBOXX INV CP ETF
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SH
SOLE
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0
356325
ISHARES TR
S&P 500 VAL ETF
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ISHARES TR
RUS MID CAP ETF
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SH
SOLE
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3249
ISHARES TR
CORE S&P MCP ETF
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SH
SOLE
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480332
ISHARES TR
CORE MSCI EAFE
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ISHARES TR
0-5YR INVT GR CP
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ISHARES TR
MSCI USA ESG SLC
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ISHARES TR
CORE US AGGBD ET
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282781
ISHARES TR
CORE S&P SCP ETF
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SH
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ISHARES TR
CORE S&P500 ETF
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ISHARES TR
CORE 1 5 YR USD
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ISHARES TR
S&P MC 400VL ETF
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SH
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ISHARES U S ETF TR
BLACKROCK ST MAT
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SH
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J P MORGAN EXCHANGE TRADED F
EQUITY PREMIUM
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SH
SOLE
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J P MORGAN EXCHANGE TRADED F
ULTRA SHRT INC
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SH
SOLE
0
0
24302
JACOBS SOLUTIONS INC
COM
46982L108
268769
1969
SH
SOLE
0
0
1969
JPMORGAN CHASE & CO
COM
46625H100
758098
5228
SH
SOLE
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0
5228
LIBERTY ALL-STAR GROWTH FD I
COM
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SH
SOLE
0
0
29855
M & T BK CORP
COM
55261F104
331253
2620
SH
SOLE
0
0
2620
MACATAWA BK CORP
COM
554225102
106791
11919
SH
SOLE
0
0
11919
MARATHON PETE CORP
COM
56585A102
341519
2257
SH
SOLE
0
0
2257
MCCORMICK & CO INC
COM NON VTG
579780206
245527
3246
SH
SOLE
0
0
3246
MICROSOFT CORP
COM
594918104
773903
2451
SH
SOLE
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0
2451
MYMD PHARMACEUTICALS INC
COM
62856X102
9675
16343
SH
SOLE
0
0
16343
NORTHERN LTS FD TR IV
INSPIRE 100 ETF
66538H534
5179892
165704
SH
SOLE
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0
165704
NORTHERN LTS FD TR IV
INSPIRE SML/ MID
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SH
SOLE
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108312
NORTHERN LTS FD TR IV
INSPIRE CORP BD
66538H633
3679947
162542
SH
SOLE
0
0
162542
NUVEEN S&P 500 DYNAMIC OVERW
COM
6706EW100
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14753
SH
SOLE
0
0
14753
PARKER-HANNIFIN CORP
COM
701094104
213846
549
SH
SOLE
0
0
549
PHOTRONICS INC
COM
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SOLE
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0
11326
PHYSICIANS RLTY TR
COM
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19048
SH
SOLE
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PRINCIPAL EXCHANGE TRADED FD
PRNC INVT GRAD
74255Y821
614793
31247
SH
SOLE
810
0
30437
PROCTER AND GAMBLE CO
COM
742718109
517538
3548
SH
SOLE
0
0
3548
SELECT SECTOR SPDR TR
SBI CONS DISCR
81369Y407
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7568
SH
SOLE
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0
7418
SELECT SECTOR SPDR TR
TECHNOLOGY
81369Y803
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SH
SOLE
147
0
7296
SOUTHERN CO
COM
842587107
884522
13667
SH
SOLE
0
0
13667
SPDR S&P 500 ETF TR
TR UNIT
78462F103
379175
887
SH
SOLE
0
0
887
STRYKER CORPORATION
COM
863667101
632893
2316
SH
SOLE
0
0
2316
SYNOVUS FINL CORP
COM NEW
87161C501
306161
11013
SH
SOLE
0
0
11013
TEREX CORP NEW
COM
880779103
245288
4257
SH
SOLE
0
0
4257
TESLA INC
COM
88160R101
439535
1757
SH
SOLE
0
0
1757
TIMOTHY PLAN
US LRGMD CP CORE
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2429035
70468
SH
SOLE
0
0
70468
TIMOTHY PLAN
HIG DV STK ETF
887432326
1930155
63050
SH
SOLE
0
0
63050
TIMOTHY PLAN
INTL ETF
887432334
2410376
100554
SH
SOLE
0
0
100554
UNITED RENTALS INC
COM
911363109
251182
565
SH
SOLE
0
0
565
VALVOLINE INC
COM
92047W101
235094
7292
SH
SOLE
0
0
7292
VANGUARD INDEX FDS
TOTAL STK MKT
922908769
212622
1001
SH
SOLE
0
0
1001
VISA INC
COM CL A
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674498
2932
SH
SOLE
0
0
2932
VOYA GLBL EQTY DIV & PREM OP
COM
92912T100
77004
15715
SH
SOLE
0
0
15715
WALMART INC
COM
931142103
398361
2491
SH
SOLE
0
0
2491
WEC ENERGY GROUP INC
COM
92939U106
441253
5478
SH
SOLE
0
0
5478