0000905729-23-000021.txt : 20230117
0000905729-23-000021.hdr.sgml : 20230117
20230117105709
ACCESSION NUMBER: 0000905729-23-000021
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 2
CONFORMED PERIOD OF REPORT: 20221231
FILED AS OF DATE: 20230117
DATE AS OF CHANGE: 20230117
EFFECTIVENESS DATE: 20230117
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: LVZ, Inc.
CENTRAL INDEX KEY: 0001574408
IRS NUMBER: 383154499
STATE OF INCORPORATION: MI
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-15690
FILM NUMBER: 23530707
BUSINESS ADDRESS:
STREET 1: 240 S. RIVER AVENUE
CITY: HOLLAND
STATE: MI
ZIP: 49423
BUSINESS PHONE: 616-394-4994
MAIL ADDRESS:
STREET 1: 240 S. RIVER AVENUE
CITY: HOLLAND
STATE: MI
ZIP: 49423
FORMER COMPANY:
FORMER CONFORMED NAME: LVZ Advisors, Inc.
DATE OF NAME CHANGE: 20130415
13F-HR
1
primary_doc.xml
X0202
13F-HR
LIVE
false
false
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0001574408
XXXXXXXX
12-31-2022
12-31-2022
false
LVZ, Inc.
240 S. River Avenue
Holland
MI
49423
13F HOLDINGS REPORT
028-15690
000124228
801-66772
N
Ryan Vander Zwart
Chief Compliance Officer
616-394-4994
/s/Ryan Vander Zwart
Holland
MI
01-06-2023
0
147
640657184
INFORMATION TABLE
2
infotable.xml
ACTIVISION BLIZZARD INC
COM
00507V109
315998
4128
SH
SOLE
0
0
4128
ALLSTATE CORP
COM
020002101
725460
5350
SH
SOLE
0
0
5350
AMAZON COM INC
COM
023135106
1077636
12829
SH
SOLE
0
0
12829
AMERICAN TOWER CORP NEW
COM
03027X100
361357
1706
SH
SOLE
0
0
1706
AMGEN INC
COM
031162100
486763
1853
SH
SOLE
0
0
1853
ANNALY CAPITAL MANAGEMENT IN
COM NEW
035710839
1087744
51601
SH
SOLE
0
0
51601
APPLE INC
COM
037833100
2530334
19475
SH
SOLE
0
0
19475
APPLIED MATLS INC
COM
038222105
717885
7372
SH
SOLE
0
0
7372
AVIENT CORPORATION
COM
05368V106
288884
8557
SH
SOLE
0
0
8557
BERKSHIRE HATHAWAY INC DEL
CL B NEW
084670702
224879
728
SH
SOLE
0
0
728
BJS WHSL CLUB HLDGS INC
COM
05550J101
543306
8212
SH
SOLE
0
0
8212
BLACKROCK ENHANCD CAP & INM
COM
09256A109
356116
20801
SH
SOLE
281
0
20520
BLACKROCK ENHANCED EQUITY DI
COM
09251A104
154395
17136
SH
SOLE
0
0
17136
BOYD GAMING CORP
COM
103304101
278267
5103
SH
SOLE
0
0
5103
CASS INFORMATION SYS INC
COM
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23451
SH
SOLE
0
0
23451
CISCO SYS INC
COM
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405688
8516
SH
SOLE
0
0
8516
CITIGROUP INC
COM NEW
172967424
279389
6177
SH
SOLE
0
0
6177
COHEN & STEERS CLOSED-END OP
COM
19248P106
149801
14335
SH
SOLE
0
0
14335
COLUMBIA SELIGM PREM TECH GR
COM
19842X109
434857
18720
SH
SOLE
0
0
18720
COMERICA INC
COM
200340107
229830
3438
SH
SOLE
0
0
3438
COTERRA ENERGY INC
COM
127097103
498198
20277
SH
SOLE
0
0
20277
DEERE & CO
COM
244199105
332289
775
SH
SOLE
0
0
775
DIMENSIONAL ETF TRUST
US EQUITY ETF
25434V401
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63750
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SOLE
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0
63750
DIMENSIONAL ETF TRUST
INTL CORE EQT MK
25434V203
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25878
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SOLE
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0
25878
DIMENSIONAL ETF TRUST
US SMALL CAP ETF
25434V500
1530798
29928
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SOLE
0
0
29928
DIMENSIONAL ETF TRUST
SHORT DURATION F
25434V864
989829
21476
SH
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0
0
21476
DIMENSIONAL ETF TRUST
US HIGH PROFITAB
25434V831
53635326
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SH
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2233874
DIMENSIONAL ETF TRUST
CORE FIXED INCOM
25434V872
1131503
27252
SH
SOLE
0
0
27252
EATON VANCE TAX-MANAGED DIVE
COM
27828N102
122870
11314
SH
SOLE
0
0
11314
EATON VANCE TAX-MANAGED GLOB
COM
27829C105
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20200
SH
SOLE
0
0
20200
EATON VANCE TAX-MANAGED GLOB
COM
27829F108
107648
14258
SH
SOLE
0
0
14258
EMERSON ELEC CO
COM
291011104
262148
2729
SH
SOLE
0
0
2729
ETSY INC
COM
29786A106
356944
2980
SH
SOLE
0
0
2980
EXXON MOBIL CORP
COM
30231G102
418599
3795
SH
SOLE
0
0
3795
FIDELITY COVINGTON TRUST
HIGH DIVID ETF
316092840
2538699
68062
SH
SOLE
0
0
68062
FIDELITY MERRIMACK STR TR
LTD TRM BD ETF
316188200
1271671
26510
SH
SOLE
0
0
26510
FIDELITY MERRIMACK STR TR
TOTAL BD ETF
316188309
966084
21459
SH
SOLE
0
0
21459
FIFTH THIRD BANCORP
COM
316773100
250426
7633
SH
SOLE
0
0
7633
FIRST TR EXCH TRADED FD III
MANAGD MUN ETF
33739N108
282220
5632
SH
SOLE
0
0
5632
FIRST TR EXCH TRADED FD III
PFD SECS INC ETF
33739E108
1332797
79333
SH
SOLE
0
0
79333
FIRST TR EXCH TRADED FD III
SHRT DUR MNG MUN
33739P830
300739
15235
SH
SOLE
0
0
15235
FIRST TR EXCH TRD ALPHDX FD
DEV MRK EX US
33737J174
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17066
SH
SOLE
0
0
17066
FIRST TR EXCHANGE-TRADED FD
FIRST TR TA HIYL
33738D408
2658117
68262
SH
SOLE
0
0
68262
FIRST TR EXCHANGE-TRADED FD
RISNG DIVD ACHIV
33738R506
286710
6528
SH
SOLE
0
0
6528
FIRST TR EXCHANGE-TRADED FD
FIRST TR ENH NEW
33739Q408
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21597
SH
SOLE
0
0
21597
FIRST TR EXCHANGE-TRADED FD
SENIOR LN FD
33738D309
648624
14546
SH
SOLE
0
0
14546
FIRST TR EXCHNG TRADED FD VI
CBOE VEST US EQT
33740F714
219011
6778
SH
SOLE
0
0
6778
FIRST TR EXCHNG TRADED FD VI
TCW OPPORTUNIS
33740F805
49108864
1118144
SH
SOLE
0
0
1118144
FIRST TR EXCHNG TRADED FD VI
FT CBOE VEST US
33740U307
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18200
SH
SOLE
0
0
18200
FIRST TR EXCHNG TRADED FD VI
FT CBOE VEST US
33740F680
477527
15580
SH
SOLE
0
0
15580
FIRST TR EXCHNG TRADED FD VI
US EQT BUFFER
33740F763
337058
9475
SH
SOLE
0
0
9475
FIRST TR EXCHNG TRADED FD VI
CBOE VEST US DEP
33740U802
435330
14777
SH
SOLE
0
0
14777
FIRST TR LRG CP VL ALPHADEX
COM SHS
33735J101
2999988
45586
SH
SOLE
0
0
45586
FIRST TR LRGE CP CORE ALPHA
COM SHS
33734K109
1626706
20316
SH
SOLE
0
0
20316
FIRST TR MID CAP CORE ALPHAD
COM SHS
33735B108
3759333
42802
SH
SOLE
0
0
42802
FIRST TR MORNINGSTAR DIVID L
SHS
336917109
218629
5980
SH
SOLE
0
0
5980
FIRST TR SML CP CORE ALPHA F
COM SHS
33734Y109
1847038
23544
SH
SOLE
0
0
23544
FIRST TRUST LRGCP GWT ALPHAD
COM SHS
33735K108
2104741
23023
SH
SOLE
0
0
23023
FISERV INC
COM
337738108
202241
2001
SH
SOLE
0
0
2001
FORD MTR CO DEL
COM
345370860
161736
13907
SH
SOLE
0
0
13907
FREEPORT-MCMORAN INC
CL B
35671D857
634696
16703
SH
SOLE
0
0
16703
GAMCO GLOBAL GOLD NAT RES &
COM SH BEN INT
36465A109
227955
62798
SH
SOLE
0
0
62798
GENERAL DYNAMICS CORP
COM
369550108
502972
2027
SH
SOLE
0
0
2027
GENTEX CORP
COM
371901109
641207
23513
SH
SOLE
0
0
23513
GLOBAL INDUSTRIAL COMPANY
COM
37892E102
266783
11338
SH
SOLE
0
0
11338
GLOBAL X FDS
GLBL X MLP ETF
37954Y343
1590837
38528
SH
SOLE
0
0
38528
GOLDMAN SACHS ETF TR
ACTIVEBETA US LG
381430503
631118
8290
SH
SOLE
0
0
8290
GOLDMAN SACHS ETF TR
ACES ULTRA SHR
381430230
218884
4417
SH
SOLE
0
0
4417
GUGGENHEIM STRATEGIC OPPORTU
COM SBI
40167F101
361653
23762
SH
SOLE
0
0
23762
HANCOCK WHITNEY CORPORATION
COM
410120109
391088
8082
SH
SOLE
0
0
8082
HIGHLAND INCOME FD
HIGHLAND INCOME
43010E404
1407808
136680
SH
SOLE
0
0
136680
HOME DEPOT INC
COM
437076102
255847
810
SH
SOLE
0
0
810
HONEYWELL INTL INC
COM
438516106
280304
1308
SH
SOLE
0
0
1308
INTERNATIONAL BUSINESS MACHS
COM
459200101
352648
2503
SH
SOLE
0
0
2503
INVESCO EXCH TRADED FD TR II
S&P500 LOW VOL
46138E354
245248
3838
SH
SOLE
0
0
3838
INVESCO EXCH TRADED FD TR II
S&P MIDCP LOW
46138E198
224605
4199
SH
SOLE
0
0
4199
INVESCO EXCHANGE TRADED FD T
AEROSPACE DEFN
46137V100
217403
2773
SH
SOLE
0
0
2773
INVESCO EXCHANGE TRADED FD T
S&P500 EQL STP
46137V373
808899
4744
SH
SOLE
0
0
4744
INVESCO EXCHANGE TRADED FD T
S&P500 EQL FIN
46137V340
1184328
20995
SH
SOLE
0
0
20995
INVESCO QQQ TR
UNIT SER 1
46090E103
240983
905
SH
SOLE
11
0
894
ISHARES INC
CORE MSCI EMKT
46434G103
2589610
55452
SH
SOLE
0
0
55452
ISHARES SILVER TR
ISHARES
46428Q109
423048
19212
SH
SOLE
0
0
19212
ISHARES TR
CORE MSCI PAC
46434V696
2649165
49360
SH
SOLE
0
0
49360
ISHARES TR
CORE S&P TTL STK
464287150
2586954
30507
SH
SOLE
0
0
30507
ISHARES TR
NORTH AMERN NAT
464287374
1262086
31040
SH
SOLE
0
0
31040
ISHARES TR
IBOXX HI YD ETF
464288513
1997187
27125
SH
SOLE
0
0
27125
ISHARES TR
S&P 500 VAL ETF
464287408
83437689
575155
SH
SOLE
0
0
575155
ISHARES TR
S&P 500 GRWT ETF
464287309
49543466
846897
SH
SOLE
0
0
846897
ISHARES TR
RUS MID CAP ETF
464287499
219145
3249
SH
SOLE
0
0
3249
ISHARES TR
CORE S&P MCP ETF
464287507
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517057
SH
SOLE
0
0
517057
ISHARES TR
CORE MSCI EAFE
46432F842
32880573
533429
SH
SOLE
0
0
533429
ISHARES TR
MSCI USA ESG SLC
464288802
236752
2876
SH
SOLE
0
0
2876
ISHARES TR
0-5YR INVT GR CP
46434V100
281417
5880
SH
SOLE
0
0
5880
ISHARES TR
CORE US AGGBD ET
464287226
27755535
286169
SH
SOLE
0
0
286169
ISHARES TR
S&P MC 400VL ETF
464287705
2135612
21187
SH
SOLE
0
0
21187
ISHARES TR
CORE S&P500 ETF
464287200
2569032
6687
SH
SOLE
0
0
6687
ISHARES TR
CORE S&P SCP ETF
464287804
66086103
698289
SH
SOLE
0
0
698289
ISHARES TR
1 3 YR TREAS BD
464287457
261694
3224
SH
SOLE
0
0
3224
ISHARES TR
FLTG RATE NT ETF
46429B655
506571
10065
SH
SOLE
0
0
10065
ISHARES TR
0-5 YR TIPS ETF
46429B747
441119
4549
SH
SOLE
0
0
4549
ISHARES TR
TIPS BD ETF
464287176
284514
2673
SH
SOLE
0
0
2673
ISHARES TR
CORE MSCI EURO
46434V738
2738804
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SH
SOLE
0
0
57659
ISHARES U S ETF TR
BLACKROCK ST MAT
46431W507
887950
18022
SH
SOLE
0
0
18022
J P MORGAN EXCHANGE TRADED F
ULTRA SHRT INC
46641Q837
39095537
779883
SH
SOLE
0
0
779883
J P MORGAN EXCHANGE TRADED F
EQUITY PREMIUM
46641Q332
1334927
24499
SH
SOLE
0
0
24499
JOHNSON & JOHNSON
COM
478160104
254761
1442
SH
SOLE
0
0
1442
JPMORGAN CHASE & CO
COM
46625H100
636377
4746
SH
SOLE
0
0
4746
LIBERTY ALL-STAR GROWTH FD I
COM
529900102
147185
29855
SH
SOLE
0
0
29855
LILLY ELI & CO
COM
532457108
217675
595
SH
SOLE
0
0
595
M & T BK CORP
COM
55261F104
430195
2966
SH
SOLE
0
0
2966
MACATAWA BK CORP
COM
554225102
153510
13917
SH
SOLE
0
0
13917
MARATHON PETE CORP
COM
56585A102
1045256
8981
SH
SOLE
0
0
8981
MCCORMICK & CO INC
COM NON VTG
579780206
269061
3246
SH
SOLE
0
0
3246
MICROSOFT CORP
COM
594918104
567960
2368
SH
SOLE
0
0
2368
MORGAN STANLEY
COM NEW
617446448
402315
4732
SH
SOLE
0
0
4732
NEW YORK MTG TR INC
COM PAR $.02
649604501
42280
16516
SH
SOLE
0
0
16516
NEXPOINT REAL ESTATE FIN INC
COM
65342V101
503786
31705
SH
SOLE
0
0
31705
NORTHERN LTS FD TR IV
INSPIRE 100 ETF
66538H534
5436908
181593
SH
SOLE
0
0
181593
NORTHERN LTS FD TR IV
INSPIRE SML/ MID
66538H641
3520068
116907
SH
SOLE
0
0
116907
NORTHERN LTS FD TR IV
INSPIRE CORP BD
66538H633
1841811
79940
SH
SOLE
0
0
79940
NUVEEN S&P 500 DYNAMIC OVERW
COM
6706EW100
237818
14753
SH
SOLE
0
0
14753
PFIZER INC
COM
717081103
818624
15976
SH
SOLE
0
0
15976
PHOTRONICS INC
COM
719405102
317767
18881
SH
SOLE
0
0
18881
PHYSICIANS RLTY TR
COM
71943U104
265270
18332
SH
SOLE
0
0
18332
PROCTER AND GAMBLE CO
COM
742718109
498430
3289
SH
SOLE
37
0
3252
RESMED INC
COM
761152107
334049
1605
SH
SOLE
0
0
1605
SELECT SECTOR SPDR TR
SBI HEALTHCARE
81369Y209
816866
6013
SH
SOLE
0
0
6013
SOUTHERN CO
COM
842587107
474813
6649
SH
SOLE
0
0
6649
SPDR DOW JONES INDL AVERAGE
UT SER 1
78467X109
209529
632
SH
SOLE
0
0
632
SPDR S&P 500 ETF TR
TR UNIT
78462F103
394668
1032
SH
SOLE
45
0
987
STRYKER CORPORATION
COM
863667101
566728
2318
SH
SOLE
0
0
2318
SYNOVUS FINL CORP
COM NEW
87161C501
237354
6321
SH
SOLE
0
0
6321
TEREX CORP NEW
COM
880779103
309165
7237
SH
SOLE
0
0
7237
TESLA INC
COM
88160R101
235890
1915
SH
SOLE
0
0
1915
TIMOTHY PLAN
US LRGMD CP CORE
887432359
2738481
81746
SH
SOLE
0
0
81746
TIMOTHY PLAN
HIG DV STK ETF
887432326
2622724
84242
SH
SOLE
0
0
84242
TIMOTHY PLAN
INTL ETF
887432334
1524696
65550
SH
SOLE
0
0
65550
TORO CO
COM
891092108
271680
2400
SH
SOLE
0
0
2400
UNITEDHEALTH GROUP INC
COM
91324P102
403786
762
SH
SOLE
0
0
762
VALVOLINE INC
COM
92047W101
315921
9676
SH
SOLE
0
0
9676
VANGUARD INDEX FDS
TOTAL STK MKT
922908769
235928
1234
SH
SOLE
0
0
1234
VEECO INSTRS INC DEL
COM
922417100
203024
10927
SH
SOLE
0
0
10927
VISA INC
COM CL A
92826C839
699418
3366
SH
SOLE
105
0
3261
VOYA GLBL EQTY DIV & PREM OP
COM
92912T100
85018
15715
SH
SOLE
0
0
15715
WALMART INC
COM
931142103
411169
2900
SH
SOLE
0
0
2900
WEC ENERGY GROUP INC
COM
92939U106
508929
5428
SH
SOLE
0
0
5428
WESTERN UN CO
COM
959802109
181211
13160
SH
SOLE
0
0
13160