Chief Compliance Officer

0000905729-23-000021.txt : 20230117 0000905729-23-000021.hdr.sgml : 20230117 20230117105709 ACCESSION NUMBER: 0000905729-23-000021 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20221231 FILED AS OF DATE: 20230117 DATE AS OF CHANGE: 20230117 EFFECTIVENESS DATE: 20230117 FILER: COMPANY DATA: COMPANY CONFORMED NAME: LVZ, Inc. CENTRAL INDEX KEY: 0001574408 IRS NUMBER: 383154499 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-15690 FILM NUMBER: 23530707 BUSINESS ADDRESS: STREET 1: 240 S. RIVER AVENUE CITY: HOLLAND STATE: MI ZIP: 49423 BUSINESS PHONE: 616-394-4994 MAIL ADDRESS: STREET 1: 240 S. RIVER AVENUE CITY: HOLLAND STATE: MI ZIP: 49423 FORMER COMPANY: FORMER CONFORMED NAME: LVZ Advisors, Inc. DATE OF NAME CHANGE: 20130415 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001574408 XXXXXXXX 12-31-2022 12-31-2022 false LVZ, Inc.

240 S. River Avenue Holland MI 49423

13F HOLDINGS REPORT 028-15690 000124228 801-66772 N Ryan Vander Zwart Chief Compliance Officer 616-394-4994 /s/Ryan Vander Zwart Holland MI 01-06-2023 0 147 640657184 INFORMATION TABLE 2 infotable.xml ACTIVISION BLIZZARD INC COM 00507V109 315998 4128 SH SOLE 0 0 4128 ALLSTATE CORP COM 020002101 725460 5350 SH SOLE 0 0 5350 AMAZON COM INC COM 023135106 1077636 12829 SH SOLE 0 0 12829 AMERICAN TOWER CORP NEW COM 03027X100 361357 1706 SH SOLE 0 0 1706 AMGEN INC COM 031162100 486763 1853 SH SOLE 0 0 1853 ANNALY CAPITAL MANAGEMENT IN COM NEW 035710839 1087744 51601 SH SOLE 0 0 51601 APPLE INC COM 037833100 2530334 19475 SH SOLE 0 0 19475 APPLIED MATLS INC COM 038222105 717885 7372 SH SOLE 0 0 7372 AVIENT CORPORATION COM 05368V106 288884 8557 SH SOLE 0 0 8557 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 224879 728 SH SOLE 0 0 728 BJS WHSL CLUB HLDGS INC COM 05550J101 543306 8212 SH SOLE 0 0 8212 BLACKROCK ENHANCD CAP & INM COM 09256A109 356116 20801 SH SOLE 281 0 20520 BLACKROCK ENHANCED 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GOLDMAN SACHS ETF TR ACTIVEBETA US LG 381430503 631118 8290 SH SOLE 0 0 8290 GOLDMAN SACHS ETF TR ACES ULTRA SHR 381430230 218884 4417 SH SOLE 0 0 4417 GUGGENHEIM STRATEGIC OPPORTU COM SBI 40167F101 361653 23762 SH SOLE 0 0 23762 HANCOCK WHITNEY CORPORATION COM 410120109 391088 8082 SH SOLE 0 0 8082 HIGHLAND INCOME FD HIGHLAND INCOME 43010E404 1407808 136680 SH SOLE 0 0 136680 HOME DEPOT INC COM 437076102 255847 810 SH SOLE 0 0 810 HONEYWELL INTL INC COM 438516106 280304 1308 SH SOLE 0 0 1308 INTERNATIONAL BUSINESS MACHS COM 459200101 352648 2503 SH SOLE 0 0 2503 INVESCO EXCH TRADED FD TR II S&P500 LOW VOL 46138E354 245248 3838 SH SOLE 0 0 3838 INVESCO EXCH TRADED FD TR II S&P MIDCP LOW 46138E198 224605 4199 SH SOLE 0 0 4199 INVESCO EXCHANGE TRADED FD T AEROSPACE DEFN 46137V100 217403 2773 SH SOLE 0 0 2773 INVESCO EXCHANGE TRADED FD T S&P500 EQL STP 46137V373 808899 4744 SH SOLE 0 0 4744 INVESCO EXCHANGE TRADED FD T S&P500 EQL FIN 46137V340 1184328 20995 SH SOLE 0 0 20995 INVESCO QQQ 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