Chief Investment Officer

0001571556-21-000004.txt : 20210709 0001571556-21-000004.hdr.sgml : 20210709 20210709140231 ACCESSION NUMBER: 0001571556-21-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20210630 FILED AS OF DATE: 20210709 DATE AS OF CHANGE: 20210709 EFFECTIVENESS DATE: 20210709 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Pure Financial Advisors, Inc. CENTRAL INDEX KEY: 0001571556 IRS NUMBER: 611526681 STATE OF INCORPORATION: CA FISCAL YEAR END: 1212 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-15445 FILM NUMBER: 211082464 BUSINESS ADDRESS: STREET 1: 3131 CAMINO DEL RIO N STREET 2: STE 1550 CITY: SAN DIEGO STATE: CA ZIP: 92108 BUSINESS PHONE: 6198144100 MAIL ADDRESS: STREET 1: 3131 CAMINO DEL RIO N STREET 2: STE 1550 CITY: SAN DIEGO STATE: CA ZIP: 92108 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001571556 XXXXXXXX 06-30-2021 06-30-2021 Pure Financial Advisors, Inc.

3131 CAMINO DEL RIO N STE 1550 SAN DIEGO CA 92108

13F HOLDINGS REPORT 028-15445 N Benjamin S. Littman Chief Investment Officer 619-814-4100 Benjamin S. Littman San Diego CA 07-09-2021 0 197 1230404 false INFORMATION TABLE 2 6-30-2021.xml DIMENSIONAL ETF TRUST US CORE EQUITY 2 25434V708 114222 4233570 SH SOLE 0 0 4233570 AMERICAN CENTY ETF TR AVANTIS EMGMKT 025072604 79941 1149325 SH SOLE 0 0 1149325 VANGUARD INDEX FDS REAL ESTATE ETF 922908553 76339 749962 SH SOLE 0 0 749962 ISHARES TR CORE MSCI EAFE 46432F842 67805 905753 SH SOLE 0 0 905753 SPDR S&P 500 ETF TR TR UNIT 78462F103 65641 153346 SH SOLE 0 0 153346 SPDR INDEX SHS FDS GLB NAT RESRCE 78463X541 55302 1043440 SH SOLE 0 0 1043440 VANGUARD BD INDEX FDS TOTAL BND MRKT 921937835 52192 607662 SH SOLE 0 0 607662 SPDR SER TR PORTFLI TIPS ETF 78464A656 41976 1347982 SH SOLE 0 0 1347982 ISHARES TR CORE S&P TTL STK 464287150 40743 412544 SH SOLE 0 0 412544 ISHARES TR ISHS 1-5YR INVS 464288646 26421 482051 SH SOLE 0 0 482051 VANGUARD INDEX FDS TOTAL STK MKT 922908769 26421 118575 SH SOLE 0 0 118575 ISHARES TR TIPS BD ETF 464287176 24264 189549 SH SOLE 0 0 189549 VANGUARD INTL EQUITY INDEX F FTSE EMR MKT ETF 922042858 21901 403268 SH SOLE 0 0 403268 VANGUARD TAX-MANAGED INTL FD FTSE DEV MKT ETF 921943858 21459 416514 SH SOLE 0 0 416514 SCHWAB STRATEGIC TR INTL SCEQT ETF 808524888 19961 479839 SH SOLE 0 0 479839 SCHWAB STRATEGIC TR US TIPS ETF 808524870 19389 310172 SH SOLE 0 0 310172 FIDELITY COVINGTON TRUST MSCI RL EST ETF 316092857 19212 631359 SH SOLE 0 0 631359 VANGUARD INDEX FDS MID CAP ETF 922908629 18668 78653 SH SOLE 0 0 78653 SPDR SER TR PRTFLO S&P500 VL 78464A508 18528 468599 SH SOLE 0 0 468599 ISHARES TR CORE INTL AGGR 46435G672 18466 335134 SH SOLE 0 0 335134 SPDR SER TR PORTFOLI S&P1500 78464A805 17396 328409 SH SOLE 0 0 328409 SPDR SER TR PORTFOLIO S&P600 78468R853 15794 359447 SH SOLE 0 0 359447 ISHARES TR CALIF MUN BD ETF 464288356 14618 233432 SH SOLE 0 0 233432 VANGUARD SCOTTSDALE FDS SHORT TERM TREAS 92206C102 13627 221829 SH SOLE 0 0 221829 VANGUARD INDEX FDS VALUE ETF 922908744 13516 98326 SH SOLE 0 0 98326 VANGUARD CHARLOTTE FDS INTL BD IDX ETF 92203J407 12850 225035 SH SOLE 0 0 225035 FLEXSHARES TR MORNSTAR UPSTR 33939L407 12005 313518 SH SOLE 0 0 313518 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 11962 325139 SH SOLE 0 0 325139 ISHARES TR EAFE SML CP ETF 464288273 11948 161112 SH SOLE 0 0 161112 DIMENSIONAL ETF TRUST US SMALL CAP ETF 25434V500 10219 174980 SH SOLE 0 0 174980 VANGUARD BD INDEX FDS SHORT TRM BOND 921937827 9801 119288 SH SOLE 0 0 119288 ISHARES TR CRE U S REIT ETF 464288521 9485 162584 SH SOLE 0 0 162584 ISHARES TR IBOXX HI YD ETF 464288513 9159 104034 SH SOLE 0 0 104034 VANGUARD INDEX FDS SMALL CP ETF 922908751 9058 40206 SH SOLE 0 0 40206 ISHARES TR S&P 500 VAL ETF 464287408 8437 57148 SH SOLE 0 0 57148 APPLE INC COM 037833100 8282 60471 SH SOLE 0 0 60471 SPDR SER TR PORTFOLIO AGRGTE 78464A649 7440 247913 SH SOLE 0 0 247913 ISHARES INC CORE MSCI EMKT 46434G103 6616 98759 SH SOLE 0 0 98759 ISHARES TR CORE US AGGBD ET 464287226 6247 54165 SH SOLE 0 0 54165 ISHARES TR CORE S&P MCP ETF 464287507 5403 20107 SH SOLE 0 0 20107 MICROSOFT CORP COM 594918104 5222 19276 SH SOLE 0 0 19276 VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 5045 79592 SH SOLE 0 0 79592 VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 5019 35724 SH SOLE 0 0 35724 ISHARES TR 1 3 YR TREAS BD 464287457 4974 57732 SH SOLE 0 0 57732 SCHWAB STRATEGIC TR US MID-CAP ETF 808524508 4952 63269 SH SOLE 0 0 63269 SPDR INDEX SHS FDS S&P INTL SMLCP 78463X871 4779 123619 SH SOLE 0 0 123619 SPDR SER TR PORTFOLIO S&P400 78464A847 4751 100629 SH SOLE 0 0 100629 SPDR SER TR BLOMBERG INTL TR 78464A516 4707 160384 SH SOLE 0 0 160384 ISHARES TR PFD AND INCM SEC 464288687 4637 117894 SH SOLE 0 0 117894 ISHARES TR JPMORGAN USD EMG 464288281 4436 39444 SH SOLE 0 0 39444 DIMENSIONAL ETF TRUST US TARGETED VLU 25434V609 4304 96056 SH SOLE 0 0 96056 SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 4092 103737 SH SOLE 0 0 103737 ISHARES TR CORE S&P SCP ETF 464287804 4083 36142 SH SOLE 0 0 36142 ISHARES TR CORE S&P500 ETF 464287200 3686 8574 SH SOLE 0 0 8574 MVB FINL CORP COM 553810102 3619 84824 SH SOLE 0 0 84824 ISHARES TR NORTH AMERN NAT 464287374 3231 106190 SH SOLE 0 0 106190 UNITED PARCEL SERVICE INC CL B 911312106 3057 14699 SH SOLE 0 0 14699 CORNERSTONE STRATEGIC VALUE COM 21924B302 2872 247354 SH SOLE 0 0 247354 CORNERSTONE TOTAL RETURN FD COM 21924U300 2833 249614 SH SOLE 0 0 249614 SCHWAB STRATEGIC TR US LCAP VA ETF 808524409 2751 40240 SH SOLE 0 0 40240 TESLA INC COM 88160R101 2748 4043 SH SOLE 0 0 4043 SEMPRA ENERGY COM 816851109 2654 20034 SH SOLE 0 0 20034 SPDR INDEX SHS FDS PORTFOLIO EMG MK 78463X509 2629 57782 SH SOLE 0 0 57782 ISHARES TR S&P MC 400VL ETF 464287705 2481 23555 SH SOLE 0 0 23555 ISHARES TR MSCI USA QLT FCT 46432F339 2473 18614 SH SOLE 0 0 18614 AMAZON COM INC COM 023135106 2329 677 SH SOLE 0 0 677 HOME DEPOT INC COM 437076102 2249 7053 SH SOLE 0 0 7053 SPDR INDEX SHS FDS S&P EMKTSC ETF 78463X756 2224 36268 SH SOLE 0 0 36268 QUALCOMM INC COM 747525103 2125 14869 SH SOLE 0 0 14869 ABBVIE INC COM 00287Y109 1907 16926 SH SOLE 0 0 16926 ISHARES TR RUS 2000 VAL ETF 464287630 1892 11412 SH SOLE 0 0 11412 VANGUARD INTL EQUITY INDEX F FTSE SMCAP ETF 922042718 1882 13792 SH SOLE 0 0 13792 ISHARES INC EM MKT SM-CP ETF 464286475 1847 29471 SH SOLE 0 0 29471 ABBOTT LABS COM 002824100 1809 15601 SH SOLE 0 0 15601 ISHARES TR SP SMCP600VL ETF 464287879 1763 16726 SH SOLE 0 0 16726 AMERICAN CENTY ETF TR INTL SMCP VLU 025072802 1731 26735 SH SOLE 0 0 26735 AON PLC SHS CL A G0403H108 1726 7230 SH SOLE 0 0 7230 ISHARES TR RUS 1000 GRW ETF 464287614 1713 6309 SH SOLE 0 0 6309 ISHARES INC MSCI BRIC INDX 464286657 1710 31268 SH SOLE 0 0 31268 AVALARA INC COM 05338G106 1673 10339 SH SOLE 0 0 10339 EDWARDS LIFESCIENCES CORP COM 28176E108 1638 15816 SH SOLE 0 0 15816 ISHARES INC MSCI EMERG MKT 46434G889 1614 29786 SH SOLE 0 0 29786 ISHARES TR RUS MDCP VAL ETF 464287473 1573 13683 SH SOLE 0 0 13683 SPDR SER TR S&P 400 MDCP VAL 78464A839 1542 22833 SH SOLE 0 0 22833 MERCK & CO INC COM 58933Y105 1539 19791 SH SOLE 0 0 19791 ISHARES TR INTL TREA BD ETF 464288117 1349 25815 SH SOLE 0 0 25815 DISNEY WALT CO COM 254687106 1216 6917 SH SOLE 0 0 6917 JOHNSON & JOHNSON COM 478160104 1211 7351 SH SOLE 0 0 7351 VANGUARD INDEX FDS MCAP GR IDXVIP 922908538 1182 5002 SH SOLE 0 0 5002 GENERAL DYNAMICS CORP COM 369550108 1121 5954 SH SOLE 0 0 5954 SCHWAB STRATEGIC TR US REIT ETF 808524847 1097 23949 SH SOLE 0 0 23949 PFIZER INC COM 717081103 981 25052 SH SOLE 0 0 25052 SPDR SER TR S&P 400 MDCP GRW 78464A821 978 12620 SH SOLE 0 0 12620 ISHARES TR RUSSELL 3000 ETF 464287689 965 3770 SH SOLE 0 0 3770 VANGUARD INDEX FDS EXTEND MKT ETF 922908652 959 5087 SH SOLE 0 0 5087 LOCKHEED MARTIN CORP COM 539830109 937 2477 SH SOLE 0 0 2477 BOEING CO COM 097023105 896 3741 SH SOLE 0 0 3741 INTEL CORP COM 458140100 893 15908 SH SOLE 0 0 15908 SCHWAB STRATEGIC TR SHT TM US TRES 808524862 876 17101 SH SOLE 0 0 17101 SCHWAB STRATEGIC TR US BRD MKT ETF 808524102 858 8227 SH SOLE 0 0 8227 VISA INC COM CL A 92826C839 835 3570 SH SOLE 0 0 3570 UNITEDHEALTH GROUP INC COM 91324P102 809 2021 SH SOLE 0 0 2021 CHARTER COMMUNICATIONS INC N CL A 16119P108 785 1088 SH SOLE 0 0 1088 PNC FINL SVCS GROUP INC COM 693475105 773 4050 SH SOLE 0 0 4050 ALPHABET INC CAP STK CL C 02079K107 749 299 SH SOLE 0 0 299 INTEGRA LIFESCIENCES HLDGS C COM NEW 457985208 732 10724 SH SOLE 0 0 10724 VANGUARD INDEX FDS SM CP VAL ETF 922908611 730 4206 SH SOLE 0 0 4206 SCHWAB STRATEGIC TR US AGGREGATE B 808524839 725 13270 SH SOLE 0 0 13270 ALPHABET INC CAP STK CL A 02079K305 718 294 SH SOLE 0 0 294 ISHARES GOLD TR ISHARES NEW 464285204 706 20934 SH SOLE 0 0 20934 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 666 1693 SH SOLE 0 0 1693 ISHARES TR MSCI ACWI ETF 464288257 655 6474 SH SOLE 0 0 6474 VANGUARD INDEX FDS LARGE CAP ETF 922908637 654 3256 SH SOLE 0 0 3256 LEIDOS HOLDINGS INC COM 525327102 650 6427 SH SOLE 0 0 6427 AMEREN CORP COM 023608102 649 8113 SH SOLE 0 0 8113 INVESCO QQQ TR UNIT SER 1 46090E103 641 1810 SH SOLE 0 0 1810 VANECK VECTORS ETF TR NAT RES ETF 92189F841 634 13724 SH SOLE 0 0 13724 ISHARES TR CORE S&P US VLU 464287663 634 8804 SH SOLE 0 0 8804 ISHARES TR MSCI EAFE ETF 464287465 633 8025 SH SOLE 0 0 8025 ISHARES TR RUS 1000 VAL ETF 464287598 627 3952 SH SOLE 0 0 3952 ISHARES TR 0-5 YR TIPS ETF 46429B747 625 5876 SH SOLE 0 0 5876 BAXTER INTL INC COM 071813109 617 7659 SH SOLE 0 0 7659 WELLS FARGO CO NEW COM 949746101 596 13152 SH SOLE 0 0 13152 PERKINELMER INC COM 714046109 591 3825 SH SOLE 0 0 3825 SPDR SER TR PRTFLO S&P500 GW 78464A409 588 9341 SH SOLE 0 0 9341 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 1487 5349 SH SOLE 0 0 5349 LILLY ELI & CO COM 532457108 577 2512 SH SOLE 0 0 2512 FIRSTENERGY CORP COM 337932107 562 15108 SH SOLE 0 0 15108 NVIDIA CORPORATION COM 67066G104 489 611 SH SOLE 0 0 611 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 482 14662 SH SOLE 0 0 14662 BK OF AMERICA CORP COM 060505104 458 11120 SH SOLE 0 0 11120 MCDONALDS CORP COM 580135101 456 1973 SH SOLE 0 0 1973 AMGEN INC COM 031162100 419 1719 SH SOLE 0 0 1719 PHILIP MORRIS INTL INC COM 718172109 415 4189 SH SOLE 0 0 4189 JPMORGAN CHASE & CO COM 46625H100 408 2622 SH SOLE 0 0 2622 BECTON DICKINSON & CO COM 075887109 404 1661 SH SOLE 0 0 1661 ANTHEM INC COM 036752103 374 980 SH SOLE 0 0 980 RAYTHEON TECHNOLOGIES CORP COM 75513E101 371 4354 SH SOLE 0 0 4354 COLGATE PALMOLIVE CO COM 194162103 368 4528 SH SOLE 0 0 4528 PROCTER AND GAMBLE CO COM 742718109 363 2689 SH SOLE 0 0 2689 ISHARES TR ESG AWR US AGRGT 46435U549 354 6392 SH SOLE 0 0 6392 SCIENCE APPLICATIONS INTL CO COM 808625107 348 3966 SH SOLE 0 0 3966 ISHARES SILVER TR ISHARES 46428Q109 343 14151 SH SOLE 0 0 14151 COSTCO WHSL CORP NEW COM 22160K105 338 854 SH SOLE 0 0 854 ISHARES TR RUS MD CP GR ETF 464287481 331 2920 SH SOLE 0 0 2920 SPDR SER TR FTSE INT GVT ETF 78464A490 324 5735 SH SOLE 0 0 5735 PRUDENTIAL FINL INC COM 744320102 323 3156 SH SOLE 0 0 3156 WALMART INC COM 931142103 323 2293 SH SOLE 0 0 2293 ISHARES TR CORE MSCI TOTAL 46432F834 323 4410 SH SOLE 0 0 4410 PEPSICO INC COM 713448108 320 2157 SH SOLE 0 0 2157 ISHARES TR MBS ETF 464288588 319 2952 SH SOLE 0 0 2952 ISHARES TR MSCI EMG MKT ETF 464287234 315 5719 SH SOLE 0 0 5719 PPL CORP COM 69351T106 313 11186 SH SOLE 0 0 11186 ISHARES TR U.S. REAL ES ETF 464287739 311 3049 SH SOLE 0 0 3049 SCHWAB STRATEGIC TR US SML CAP ETF 808524607 304 2915 SH SOLE 0 0 2915 CATERPILLAR INC COM 149123101 302 1387 SH SOLE 0 0 1387 SERVICENOW INC COM 81762P102 302 549 SH SOLE 0 0 549 CISCO SYS INC COM 17275R102 296 5578 SH SOLE 0 0 5578 BROOKFIELD ASSET MGMT INC CL A LTD VT SH 112585104 291 5703 SH SOLE 0 0 5703 ADOBE SYSTEMS INCORPORATED COM 00724F101 290 496 SH SOLE 0 0 496 ISHARES INC MSCI EMRG CHN 46434G764 289 4630 SH SOLE 0 0 4630 LABORATORY CORP AMER HLDGS COM NEW 50540R409 287 1042 SH SOLE 0 0 1042 ISHARES TR ESG AW MSCI EAFE 46435G516 287 3629 SH SOLE 0 0 3629 CHEVRON CORP NEW COM 166764100 283 2699 SH SOLE 0 0 2699 CREDIT SUISSE AG NASSAU BRH LG CAP GRTH ENH 22542D423 276 401 SH SOLE 0 0 401 NORDSTROM INC COM 655664100 270 7386 SH SOLE 0 0 7386 VANGUARD WORLD FD EXTENDED DUR 921910709 269 1989 SH SOLE 0 0 1989 NORTHROP GRUMMAN CORP COM 666807102 269 740 SH SOLE 0 0 740 THERMO FISHER SCIENTIFIC INC COM 883556102 269 533 SH SOLE 0 0 533 3M CO COM 88579Y101 265 1336 SH SOLE 0 0 1336 DUPONT DE NEMOURS INC COM 26614N102 263 3396 SH SOLE 0 0 3396 FACEBOOK INC CL A 30303M102 262 753 SH SOLE 0 0 753 AECOM COM 00766T100 259 4098 SH SOLE 0 0 4098 CIGNA CORP NEW COM 125523100 258 1088 SH SOLE 0 0 1088 NUVEEN CA QUALTY MUN INCOME COM 67066Y105 248 15632 SH SOLE 0 0 15632 ISHARES TR RUS 1000 ETF 464287622 246 1017 SH SOLE 0 0 1017 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 243 2942 SH SOLE 0 0 2942 EDISON INTL COM 281020107 241 4174 SH SOLE 0 0 4174 CLOROX CO DEL COM 189054109 239 1330 SH SOLE 0 0 1330 ILLUMINA INC COM 452327109 236 498 SH SOLE 0 0 498 VANGUARD WORLD FDS INF TECH ETF 92204A702 234 586 SH SOLE 0 0 586 WHEATON PRECIOUS METALS CORP COM 962879102 234 5300 SH SOLE 0 0 5300 BRISTOL-MYERS SQUIBB CO COM 110122108 230 3446 SH SOLE 0 0 3446 NETFLIX INC COM 64110L106 226 427 SH SOLE 0 0 427 MICRON TECHNOLOGY INC COM 595112103 226 2654 SH SOLE 0 0 2654 AT&T INC COM 00206R102 225 7834 SH SOLE 0 0 7834 ALTRIA GROUP INC COM 02209S103 225 4726 SH SOLE 0 0 4726 DOW INC COM 260557103 224 3537 SH SOLE 0 0 3537 TARGET CORP COM 87612E106 221 913 SH SOLE 0 0 913 RLI CORP COM 749607107 214 2045 SH SOLE 0 0 2045 MASTERCARD INCORPORATED CL A 57636Q104 213 584 SH SOLE 0 0 584 VERIZON COMMUNICATIONS INC COM 92343V104 207 3691 SH SOLE 0 0 3691 PIMCO CALIF MUN INCOME FD II COM 72200M108 203 21072 SH SOLE 0 0 21072 KINDER MORGAN INC DEL COM 49456B101 197 10828 SH SOLE 0 0 10828 ENERGY TRANSFER L P COM UT LTD PTN 29273V100 164 15414 SH SOLE 0 0 15414 EVOKE PHARMA INC COM 30049G104 24 17647 SH SOLE 0 0 17647 VIRTUS ALLIANZGI CONVERTIBLE COM 92838X102 99 16183 SH SOLE 0 0 16183