Investment Advisor

0001085146-24-000234.txt : 20240112 0001085146-24-000234.hdr.sgml : 20240112 20240112113317 ACCESSION NUMBER: 0001085146-24-000234 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240112 DATE AS OF CHANGE: 20240112 EFFECTIVENESS DATE: 20240112 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Paragon Capital Management Ltd CENTRAL INDEX KEY: 0001569765 ORGANIZATION NAME: IRS NUMBER: 841137703 STATE OF INCORPORATION: CO FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-15316 FILM NUMBER: 24531157 BUSINESS ADDRESS: STREET 1: 999 18TH STREET STREET 2: SUITE 1401 CITY: DENVER STATE: CO ZIP: 80202 BUSINESS PHONE: 303-293-3680 MAIL ADDRESS: STREET 1: 999 18TH STREET STREET 2: SUITE 1401 CITY: DENVER STATE: CO ZIP: 80202 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001569765 XXXXXXXX 12-31-2023 12-31-2023 false Paragon Capital Management Ltd

999 18TH STREET SUITE 1401 DENVER CO 80202

13F HOLDINGS REPORT 028-15316 N Brian Goodstadt Investment Advisor 303 296-1458 /s/Brian Goodstadt Denver CO 01-12-2024 0 170 489121568 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE ABBOTT LABS COM 002824100 BBG001S5N9M6 720921 6549 SH SOLE 6549 0 0 ABBVIE INC COM 00287Y109 BBG0025Y4RZ3 1296594 8366 SH SOLE 8366 0 0 ACCENTURE PLC IRELAND SHS CLASS A G1151C101 BBG001SCXK90 505661 1441 SH SOLE 1441 0 0 AFFIRM HLDGS INC COM CL A 00827B106 BBG00Y7BP8Z0 529238 10770 SH SOLE 10770 0 0 AGNC INVT CORP COM 00123Q104 BBG001T074G2 160741 16385 SH SOLE 16385 0 0 AIRBNB INC COM CL A 009066101 BBG001Y2XS16 66394797 487695 SH SOLE 487695 0 0 AMAZON COM INC COM 023135106 BBG001S5PQL7 214691 1413 SH SOLE 1413 0 0 AMERICAN CENTY ETF TR INTL SMCP VLU 025072802 BBG00Q9MR7Z1 410236 6564 SH SOLE 6564 0 0 AMERICAN CENTY ETF TR US SML CP VALU 025072877 BBG00Q9MQZW3 2874496 32009 SH SOLE 32009 0 0 AMERICAN EXPRESS CO COM 025816109 BBG001S5P034 203639 1087 SH SOLE 1087 0 0 AMERICAN INTL GROUP INC COM NEW 026874784 BBG001S5NJG1 216914 3201 SH SOLE 3201 0 0 AMGEN INC COM 031162100 BBG001S5NNL6 827481 2873 SH SOLE 2873 0 0 APPLE INC COM 037833100 BBG001S5N8V8 4319966 22437 SH SOLE 22437 0 0 ARCHER DANIELS MIDLAND CO COM 039483102 BBG001S5ND74 207810 2877 SH SOLE 2877 0 0 ASANA INC CL A 04342Y104 BBG00WYHL741 1789830 94152 SH SOLE 94152 0 0 ASE TECHNOLOGY HLDG CO LTD SPONSORED ADS 00215W100 BBG00KLHLBL3 227656 24193 SH SOLE 24193 0 0 AVNET INC COM 053807103 BBG001S5NZJ2 209937 4165 SH SOLE 4165 0 0 BANK NEW YORK MELLON CORP COM 064058100 BBG001S5P6Q6 219376 4214 SH SOLE 4214 0 0 BOEING CO COM 097023105 BBG001S5P0V3 255447 980 SH SOLE 980 0 0 BOISE CASCADE CO DEL COM 09739D100 BBG001SZX397 299533 2315 SH SOLE 2315 0 0 BROADCOM INC COM 11135F101 BBG00KHY5SY8 1202953 1077 SH SOLE 1077 0 0 BROOKFIELD INFRASTRUCTURE CO COM SB VTG SHS A 11275Q107 BBG00QDWSVL5 4056706 114986 SH SOLE 114986 0 0 CALIFORNIA RES CORP COM STOCK 13057Q305 BBG00Y04KQ51 236779 4330 SH SOLE 4330 0 0 CAPITAL ONE FINL CORP COM 14040H105 BBG001S65PV8 236850 1806 SH SOLE 1806 0 0 CENCORA INC COM 03073E105 BBG001S8X7P0 206902 1007 SH SOLE 1007 0 0 CENOVUS ENERGY INC COM 15135U109 BBG001T2PJV8 174659 10490 SH SOLE 10490 0 0 CF INDS HLDGS INC COM 125269100 BBG001SJ8KV8 222751 2801 SH SOLE 2801 0 0 CHEVRON CORP NEW COM 166764100 BBG001S67ZC5 765681 5133 SH SOLE 5133 0 0 CHORD ENERGY CORPORATION COM NEW 674215207 BBG00Y7BLJF2 203344 1223 SH SOLE 1223 0 0 CISCO SYS INC COM 17275R102 BBG001S6HC62 717272 14197 SH SOLE 14197 0 0 CITIZENS FINL GROUP INC COM 174610105 BBG006Q0HZT0 210489 6351 SH SOLE 6351 0 0 COCA COLA CO COM 191216100 BBG001S5SMQ8 508853 8634 SH SOLE 8634 0 0 COINBASE GLOBAL INC COM CL A 19260Q107 BBG00ZGF7799 25407451 146087 SH SOLE 146087 0 0 COLGATE PALMOLIVE CO COM 194162103 BBG001S5PVM5 477064 5985 SH SOLE 5985 0 0 COMCAST CORP NEW CL A 20030N101 BBG001S5PXL2 816750 18626 SH SOLE 18626 0 0 COSTCO WHSL CORP NEW COM 22160K105 BBG001S9KRQ7 275071 416 SH SOLE 416 0 0 DEVON ENERGY CORP NEW COM 25179M103 BBG001S63VG4 681267 15039 SH SOLE 15039 0 0 DIAGEO PLC SPON ADR NEW 25243Q205 BBG001S7V596 254905 1750 SH SOLE 1750 0 0 DIGITALOCEAN HLDGS INC COM 25402D102 BBG00ZGF6TM7 13816207 376566 SH SOLE 376566 0 0 DISNEY WALT CO COM 254687106 BBG001S5QHF3 396867 4395 SH SOLE 4395 0 0 EAST WEST BANCORP INC COM 27579R104 BBG001SCC7R2 277432 3855 SH SOLE 3855 0 0 EASTMAN CHEM CO COM 277432100 BBG001S7JNP3 260529 2900 SH SOLE 2900 0 0 ELI LILLY & CO COM 532457108 BBG001S5STL8 831063 1425 SH SOLE 1425 0 0 ENERGY TRANSFER L P COM UT LTD PTN 29273V100 BBG001SDHNW4 771282 55890 SH SOLE 55890 0 0 EQUINIX INC COM 29444U700 BBG001SKBNS9 260141 323 SH SOLE 323 0 0 EXXON MOBIL CORP COM 30231G102 BBG001S69V32 365473 3655 SH SOLE 3655 0 0 F N B CORP COM 302520101 BBG001S5R1Q5 226975 16483 SH SOLE 16483 0 0 FIDELITY NATIONAL FINANCIAL FNF GROUP COM 31620R303 BBG006N7S6J1 260981 5115 SH SOLE 5115 0 0 FIFTH THIRD BANCORP COM 316773100 BBG001S5R6S2 247113 7164 SH SOLE 7164 0 0 FIRST HORIZON CORPORATION COM 320517105 BBG001SCW8R8 230107 16250 SH SOLE 16250 0 0 FIRST TR EXCHNG TRADED FD VI FT CBOE EQTY BFR 33740U505 BBG00YGC7V96 876066 22469 SH SOLE 22469 0 0 FISERV INC COM 337738108 BBG001S5R6Q4 637632 4800 SH SOLE 4800 0 0 FLEXSHARES TR MORNSTAR UPSTR 33939L407 BBG00243P8S9 7019936 171427 SH SOLE 171427 0 0 FRANKLIN TEMPLETON ETF TR FTSE JAPAN ETF 35473P744 BBG00J3MDYR8 2045900 73093 SH SOLE 73093 0 0 GENERAL ELECTRIC CO COM NEW 369604301 BBG001S5PVD5 233308 1828 SH SOLE 1828 0 0 GENERAL MLS INC COM 370334104 BBG001S5RKR2 223444 3430 SH SOLE 3430 0 0 GROUP 1 AUTOMOTIVE INC COM 398905109 BBG001S5RNK3 232350 762 SH SOLE 762 0 0 HANCOCK WHITNEY CORPORATION COM 410120109 BBG001S6S985 247713 5098 SH SOLE 5098 0 0 HF SINCLAIR CORP COM 403949100 BBG0135B2269 247241 4449 SH SOLE 4449 0 0 HOME DEPOT INC COM 437076102 BBG001S5RTW7 478109 1379 SH SOLE 1379 0 0 HONEYWELL INTL INC COM 438516106 BBG001S5X1N1 353152 1684 SH SOLE 1684 0 0 HUNTINGTON BANCSHARES INC COM 446150104 BBG001S5RSZ6 189960 14933 SH SOLE 14933 0 0 ICL GROUP LTD SHS M53213100 BBG001S7TFD2 114624 22879 SH SOLE 22879 0 0 ILLINOIS TOOL WKS INC COM 452308109 BBG001S5SDX0 523880 2000 SH SOLE 2000 0 0 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 BBG00KJR2NN7 226759 1437 SH SOLE 1437 0 0 INVESCO EXCHANGE TRADED FD T S&P500 PUR VAL 46137V258 BBG00KJR2X19 418167 5094 SH SOLE 5094 0 0 INVESCO EXCHANGE TRADED FD T S&P500 QUALITY 46137V241 BBG001SDTVQ0 50813643 939601 SH SOLE 939601 0 0 ISHARES INC MSCI JPN ETF NEW 46434G822 BBG001S8SYN9 2041455 31828 SH SOLE 31828 0 0 ISHARES TR 3 7 YR TREAS BD 464288661 BBG001SSD812 6229321 53182 SH SOLE 53182 0 0 ISHARES TR CALIF MUN BD ETF 464288356 BBG001T03XM5 203321 3509 SH SOLE 3509 0 0 ISHARES TR CORE MSCI EAFE 46432F842 BBG003H6TRS0 1238438 17603 SH SOLE 17603 0 0 ISHARES TR ISHS 5-10YR INVT 464288638 BBG001SSD849 337064 6482 SH SOLE 6482 0 0 ISHARES TR MORNINGSTAR GRWT 464287119 BBG001SBRHJ5 342966 5057 SH SOLE 5057 0 0 ISHARES TR MSCI EAFE ETF 464287465 BBG001SG09V7 4719293 62631 SH SOLE 62631 0 0 ISHARES TR MSCI INTL QUALTY 46434V456 BBG007WGM3H4 19810472 527435 SH SOLE 527435 0 0 ISHARES TR NATIONAL MUN ETF 464288414 BBG001SZV978 646850 5966 SH SOLE 5966 0 0 ISHARES TR RUS 1000 VAL ETF 464287598 BBG001S562P7 887268 5369 SH SOLE 5369 0 0 ISHARES TR RUS 2000 GRW ETF 464287648 BBG001S562F8 319815 1268 SH SOLE 1268 0 0 ISHARES TR RUS 2000 VAL ETF 464287630 BBG001S56277 677854 4363 SH SOLE 4363 0 0 ISHARES TR RUSSELL 2000 ETF 464287655 BBG001SFC7Y7 208232 1037 SH SOLE 1037 0 0 ISHARES TR S&P SML 600 GWT 464287887 BBG001SFQL44 302213 2415 SH SOLE 2415 0 0 ISHARES TR TIPS BD ETF 464287176 BBG001SD9RM5 291943 2716 SH SOLE 2716 0 0 JACKSON FINANCIAL INC COM CL A 46817M107 BBG00922Y611 259046 5059 SH SOLE 5059 0 0 JOHNSON & JOHNSON COM 478160104 BBG001S5SHQ9 923825 5894 SH SOLE 5894 0 0 JPMORGAN CHASE & CO COM 46625H100 BBG001S8CRC3 637997 3750 SH SOLE 3750 0 0 KB HOME COM 48666K109 BBG001S5SJV9 240726 3854 SH SOLE 3854 0 0 KILROY RLTY CORP COM 49427F108 BBG001S9BHB5 252843 6346 SH SOLE 6346 0 0 LEVI STRAUSS & CO NEW CL A COM STK 52736R102 BBG001S9NVN8 167011 10097 SH SOLE 10097 0 0 LIBERTY GLOBAL LTD COM CL C G61188127 BBG01K9KJ456 222692 11947 SH SOLE 11947 0 0 LUFAX HOLDING LTD SPONSORED ADR 54975P201 BBG00XS6R0J3 63012 20525 SH SOLE 20525 0 0 LYFT INC CL A COM 55087P104 BBG004M9ZHY4 4253293 283742 SH SOLE 283742 0 0 LYONDELLBASELL INDUSTRIES N SHS - A - N53745100 BBG001T8LMY9 220193 2315 SH SOLE 2315 0 0 M & T BK CORP COM 55261F104 BBG001S7S2B4 202871 1479 SH SOLE 1479 0 0 M D C HLDGS INC COM 552676108 BBG001S5T272 239130 4328 SH SOLE 4328 0 0 MARATHON PETE CORP COM 56585A102 BBG001S169P1 338008 2278 SH SOLE 2278 0 0 MARRIOTT INTL INC NEW CL A 571903202 BBG001S78K44 345656 1532 SH SOLE 1532 0 0 MCDONALDS CORP COM 580135101 BBG001S5T110 407405 1374 SH SOLE 1374 0 0 MERCK & CO INC COM 58933Y105 BBG001S5TC52 527503 4838 SH SOLE 4838 0 0 METLIFE INC COM 59156R108 BBG001S5T3R8 249810 3777 SH SOLE 3777 0 0 MICROSOFT CORP COM 594918104 BBG001S5TD05 26730680 71084 SH SOLE 71084 0 0 MOLSON COORS BEVERAGE CO CL B 60871R209 BBG001S5VQ21 516368 8436 SH SOLE 8436 0 0 MURPHY OIL CORP COM 626717102 BBG001S5TG80 211080 4947 SH SOLE 4947 0 0 NUCOR CORP COM 670346105 BBG001S5TRV0 208156 1196 SH SOLE 1196 0 0 NVIDIA CORPORATION COM 67066G104 BBG001S5TZJ6 318426 643 SH SOLE 643 0 0 OKTA INC CL A 679295105 BBG001YV1SN3 11252879 124300 SH SOLE 124300 0 0 OLD REP INTL CORP COM 680223104 BBG001S6M9Y2 202081 6873 SH SOLE 6873 0 0 ORACLE CORP COM 68389X105 BBG001S5SJG6 1070909 10157 SH SOLE 10157 0 0 PACER FDS TR US CASH COWS 100 69374H881 BBG00FJQN752 20492858 394169 SH SOLE 394169 0 0 PAGERDUTY INC COM 69553P100 BBG0043BYPD6 415705 17957 SH SOLE 17957 0 0 PATHWARD FINANCIAL INC COM 59100U108 BBG001S7G4Q7 5546128 0 SH SOLE 0 0 0 PBF ENERGY INC CL A 69318G106 BBG002832HM6 231184 5258 SH SOLE 5258 0 0 PENSKE AUTOMOTIVE GRP INC COM 70959W103 BBG001S96493 202560 1261 SH SOLE 1261 0 0 PEPSICO INC COM 713448108 BBG001S695T1 332314 1956 SH SOLE 1956 0 0 PFIZER INC COM 717081103 BBG001S5V466 546261 18974 SH SOLE 18974 0 0 PHILLIPS 66 COM 718546104 BBG00286S4P7 378361 2841 SH SOLE 2841 0 0 PINTEREST INC CL A 72352L106 BBG002583CW7 22403274 604840 SH SOLE 604840 0 0 POET TECHNOLOGIES INC COM NEW 73044W302 BBG001STSZP8 100649 107600 SH SOLE 107600 0 0 POPULAR INC COM NEW 733174700 BBG001S5PC01 248426 3027 SH SOLE 3027 0 0 PROCTER AND GAMBLE CO COM 742718109 BBG001S5V4L9 1314024 8967 SH SOLE 8967 0 0 PROSHARES TR S&P 500 DV ARIST 74348A467 BBG005D266P2 5928696 62276 SH SOLE 62276 0 0 PRUDENTIAL FINL INC COM 744320102 BBG001S97MM7 221773 2138 SH SOLE 2138 0 0 PULTE GROUP INC COM 745867101 BBG001S5V5K7 424773 4115 SH SOLE 4115 0 0 QUALCOMM INC COM 747525103 BBG001S6VS70 214052 1480 SH SOLE 1480 0 0 RITHM CAPITAL CORP COM NEW 64828T201 BBG003T1GM12 241703 22631 SH SOLE 22631 0 0 ROBINHOOD MKTS INC COM CL A 770700102 BBG008NMBXP6 400724 31454 SH SOLE 31454 0 0 ROBLOX CORP CL A 771049103 BBG001V1Y6Z1 849843 18588 SH SOLE 18588 0 0 RUSH ENTERPRISES INC CL A 781846209 BBG001SKX0D1 252383 5017 SH SOLE 5017 0 0 SALESFORCE INC COM 79466L302 BBG001SDLP09 20019954 76081 SH SOLE 76081 0 0 SCORPIO TANKERS INC SHS Y7542C130 BBG001T6B9Q2 223440 3675 SH SOLE 3675 0 0 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 BBG001S7SCQ6 289535 2123 SH SOLE 2123 0 0 SIGNET JEWELERS LIMITED SHS G81276100 BBG001S7FKS0 260964 2433 SH SOLE 2433 0 0 SM ENERGY CO COM 78454L100 BBG001S6W0J7 249252 6437 SH SOLE 6437 0 0 SPDR GOLD TR GOLD SHS 78463V107 BBG001SCPX28 220801 1155 SH SOLE 1155 0 0 SPDR INDEX SHS FDS S&P GBLINF ETF 78463X855 BBG001SRXRM7 544879 10186 SH SOLE 10186 0 0 SPDR S&P 500 ETF TR TR UNIT 78462F103 BBG001S72SM3 8095483 17032 SH SOLE 17032 0 0 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 BBG001S63NQ1 1725092 3400 SH SOLE 3400 0 0 SPDR SER TR S&P 600 SMCP VAL 78464A300 BBG001SG3JV2 1265975 15195 SH SOLE 15195 0 0 SSGA ACTIVE ETF TR SPDR TR TACTIC 78467V848 BBG0084H8485 2236108 55555 SH SOLE 55555 0 0 STEEL DYNAMICS INC COM 858119100 BBG001S98JK5 208805 1768 SH SOLE 1768 0 0 STERIS PLC SHS USD G8473T100 BBG00MRHG532 219850 1000 SH SOLE 1000 0 0 SYSCO CORP COM 871829107 BBG001S5WJS8 255130 3488 SH SOLE 3488 0 0 TEXAS INSTRS INC COM 882508104 BBG001S5WYZ7 816082 4787 SH SOLE 4787 0 0 THOR INDS INC COM 885160101 BBG001S5WPH6 276654 2339 SH SOLE 2339 0 0 T-MOBILE US INC COM 872590104 BBG001SKR9Y6 3829322 23884 SH SOLE 23884 0 0 TOLL BROTHERS INC COM 889478103 BBG001S5WT15 277349 2698 SH SOLE 2698 0 0 UNITED STATES STL CORP NEW COM 912909108 BBG001S5XL75 384644 7906 SH SOLE 7906 0 0 US BANCORP DEL COM NEW 902973304 BBG001S6T8C1 291117 6726 SH SOLE 6726 0 0 VALERO ENERGY CORP COM 91913Y100 BBG001S5X8K9 207806 1598 SH SOLE 1598 0 0 VALLEY NATL BANCORP COM 919794107 BBG001S7H654 263627 24275 SH SOLE 24275 0 0 VANGUARD INDEX FDS SM CP VAL ETF 922908611 BBG001SHVTR2 1914752 10639 SH SOLE 10639 0 0 VANGUARD INDEX FDS TOTAL STK MKT 922908769 BBG001SHTB03 496381 2092 SH SOLE 2092 0 0 VANGUARD INDEX FDS VALUE ETF 922908744 BBG001SHVR78 6478581 43334 SH SOLE 43334 0 0 VANGUARD INTL EQUITY INDEX F FTSE SMCAP ETF 922042718 BBG001T0SKD6 1263751 10986 SH SOLE 10986 0 0 VANGUARD MUN BD FDS TAX EXEMPT BD 922907746 BBG009THVRX1 5161980 101116 SH SOLE 101116 0 0 VANGUARD SCOTTSDALE FDS INTER TERM TREAS 92206C706 BBG001T62M92 16716086 281795 SH SOLE 281795 0 0 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 BBG001T62KZ7 506886 6551 SH SOLE 6551 0 0 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 BBG001SQX4T3 59060874 346601 SH SOLE 346601 0 0 VANGUARD TAX-MANAGED FDS VAN FTSE DEV MKT 921943858 BBG001SSPWL4 1176189 24555 SH SOLE 24555 0 0 VANGUARD WHITEHALL FDS INTL DVD ETF 921946810 BBG00C863MQ1 282175 3556 SH SOLE 3556 0 0 VERIZON COMMUNICATIONS INC COM 92343V104 BBG001S67QY1 345521 9165 SH SOLE 9165 0 0 VIATRIS INC COM 92556V106 BBG00Y52JV51 220807 20388 SH SOLE 20388 0 0 VODAFONE GROUP PLC NEW SPONSORED ADR 92857W308 BBG001S6MDB8 101164 11628 SH SOLE 11628 0 0 WALMART INC COM 931142103 BBG001S5XH92 662903 4204 SH SOLE 4204 0 0 WASTE MGMT INC DEL COM 94106L109 BBG001S5XH47 231210 1290 SH SOLE 1290 0 0 WESTROCK CO COM 96145D105 BBG008NXC581 298738 7195 SH SOLE 7195 0 0 WILLIAMS SONOMA INC COM 969904101 BBG001SBW7S1 410224 2033 SH SOLE 2033 0 0 WINTRUST FINL CORP COM 97650W108 BBG001S945T0 252091 2717 SH SOLE 2717 0 0 WISDOMTREE TR JP SMALLCP DIV 97717W836 BBG001SHL7C7 299600 4000 SH SOLE 4000 0 0 YUM BRANDS INC COM 988498101 BBG001S7JQ30 327826 2509 SH SOLE 2509 0 0 ZIONS BANCORPORATION N A COM 989701107 BBG001S5XN80 321399 7326 SH SOLE 7326 0 0