0001085146-23-002327.txt : 20230515 0001085146-23-002327.hdr.sgml : 20230515 20230515101741 ACCESSION NUMBER: 0001085146-23-002327 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20230331 FILED AS OF DATE: 20230515 DATE AS OF CHANGE: 20230515 EFFECTIVENESS DATE: 20230515 FILER: COMPANY DATA: COMPANY CONFORMED NAME: High Falls Advisors, Inc CENTRAL INDEX KEY: 0001569139 IRS NUMBER: 461165286 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-17373 FILM NUMBER: 23919357 BUSINESS ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 BUSINESS PHONE: 585-935-5300 MAIL ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001569139 XXXXXXXX 03-31-2023 03-31-2023 false High Falls Advisors, Inc

180 SOUTH CLINTON AVE SUITE 300 ROCHESTER NY 14604

13F HOLDINGS REPORT 028-17373 N Jennifer Vogler 585-935-5308 /s/Jennifer Vogler Rochester NY 05-15-2023 0 105 336042487 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE ABBVIE INC COM 00287Y109 286557 1798 SH SOLE 0 0 1798 AMAZON COM INC COM 023135106 438421 4245 SH SOLE 0 0 4245 AMGEN INC COM 031162100 360300 1490 SH SOLE 0 0 1490 APPLE INC COM 037833100 8556314 51888 SH SOLE 0 0 51888 BERKSHIRE HATHAWAY INC DEL CL A 084670108 465600 1 SH SOLE 0 0 1 BOEING CO COM 097023105 907714 4273 SH SOLE 0 0 4273 CATERPILLAR INC COM 149123101 1011844 4422 SH SOLE 0 0 4422 CORNING INC COM 219350105 244387 6927 SH SOLE 0 0 6927 DEERE & CO COM 244199105 524358 1270 SH SOLE 0 0 1270 EASTMAN CHEM CO COM 277432100 207196 2457 SH SOLE 0 0 2457 EXXON MOBIL CORP COM 30231G102 1035733 9445 SH SOLE 0 0 9445 FIRST TR MORNINGSTAR DIVID L SHS 336917109 469432 13223 SH SOLE 0 0 13223 HEXCEL CORP NEW COM 428291108 204750 3000 SH SOLE 0 0 3000 HONEYWELL INTL INC COM 438516106 573360 3000 SH SOLE 0 0 3000 INTERNATIONAL BUSINESS MACHS COM 459200101 237589 1812 SH SOLE 0 0 1812 INTUIT COM 461202103 250425 562 SH SOLE 0 0 562 INVESCO EXCH TRADED FD TR II S&P500 LOW VOL 46138E354 450649 7222 SH SOLE 0 0 7222 INVESCO EXCHANGE TRADED FD T INTL DIVI ACHI 46137V548 731810 41044 SH SOLE 0 0 41044 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 249895 1728 SH SOLE 0 0 1728 INVESCO EXCHANGE TRADED FD T ZACKS MULT AST 46137Y500 546055 25904 SH SOLE 0 0 25904 INVESCO QQQ TR UNIT SER 1 46090E103 2957811 9216 SH SOLE 0 0 9216 ISHARES INC CORE MSCI EMKT 46434G103 12733341 260983 SH SOLE 0 0 260983 ISHARES INC ESG AWR MSCI EM 46434G863 1368921 43485 SH SOLE 0 0 43485 ISHARES INC MSCI GBL MIN VOL 464286525 238123 2461 SH SOLE 0 0 2461 ISHARES TR 1 3 YR TREAS BD 464287457 330522 4023 SH SOLE 0 0 4023 ISHARES TR 10-20 YR TRS ETF 464288653 5086027 44404 SH SOLE 0 0 44404 ISHARES TR 20 YR TR BD ETF 464287432 776540 7300 SH SOLE 0 0 7300 ISHARES TR 7-10 YR TRSY BD 464287440 1480425 14936 SH SOLE 0 0 14936 ISHARES TR AGGRES ALLOC ETF 464289859 500203 7866 SH SOLE 0 0 7866 ISHARES TR CORE DIV GRWTH 46434V621 854222 17088 SH SOLE 0 0 17088 ISHARES TR CORE HIGH DV ETF 46429B663 217387 2138 SH SOLE 0 0 2138 ISHARES TR CORE MSCI EAFE 46432F842 573688 8582 SH SOLE 0 0 8582 ISHARES TR CORE S&P MCP ETF 464287507 573999 2295 SH SOLE 0 0 2295 ISHARES TR CORE S&P SCP ETF 464287804 729666 7546 SH SOLE 0 0 7546 ISHARES TR CORE S&P US GWT 464287671 396096 4462 SH SOLE 0 0 4462 ISHARES TR CORE S&P500 ETF 464287200 68308199 166168 SH SOLE 0 0 166168 ISHARES TR CORE TOTAL USD 46434V613 46397734 1005368 SH SOLE 0 0 1005368 ISHARES TR CORE US AGGBD ET 464287226 329046 3302 SH SOLE 0 0 3302 ISHARES TR EAFE GRWTH ETF 464288885 22538018 240585 SH SOLE 0 0 240585 ISHARES TR EAFE VALUE ETF 464288877 15016978 309437 SH SOLE 0 0 309437 ISHARES TR ESG AWR MSCI USA 46435G425 15578972 172238 SH SOLE 0 0 172238 ISHARES TR ESG MSCI LEADR 46435U218 224662 3153 SH SOLE 0 0 3153 ISHARES TR EUROPE ETF 464287861 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MMENTM 46432F396 453493 3262 SH SOLE 0 0 3262 ISHARES TR MSCI USA QLT FCT 46432F339 23998204 193433 SH SOLE 0 0 193433 ISHARES TR MSCI USA VALUE 46432F388 209040 2258 SH SOLE 0 0 2258 ISHARES TR NATIONAL MUN ETF 464288414 6504176 60369 SH SOLE 0 0 60369 ISHARES TR PFD AND INCM SEC 464288687 1064042 34082 SH SOLE 0 0 34082 ISHARES TR RUS 1000 GRW ETF 464287614 439998 1801 SH SOLE 0 0 1801 ISHARES TR RUS 2000 GRW ETF 464287648 361436 1593 SH SOLE 0 0 1593 ISHARES TR S&P 100 ETF 464287101 215036 1150 SH SOLE 0 0 1150 ISHARES TR S&P MC 400GR ETF 464287606 278889 3900 SH SOLE 0 0 3900 ISHARES TR SELECT DIVID ETF 464287168 1737172 14825 SH SOLE 0 0 14825 ISHARES TR SHRT NAT MUN ETF 464288158 1245131 11895 SH SOLE 0 0 11895 ISHARES TR TIPS BD ETF 464287176 282300 2561 SH SOLE 0 0 2561 ISHARES TR U.S. REAL ES ETF 464287739 633932 7467 SH SOLE 0 0 7467 ISHARES TR U.S. TECH ETF 464287721 10577279 113967 SH SOLE 0 0 113967 ISHARES TR US HLTHCARE ETF 464287762 544687 1995 SH SOLE 0 0 1995 ISHARES 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INC COM CL A 92826C839 764449 3391 SH SOLE 0 0 3391 WALMART INC COM 931142103 519248 3522 SH SOLE 0 0 3522