0001085146-23-001376.txt : 20230214 0001085146-23-001376.hdr.sgml : 20230214 20230214172015 ACCESSION NUMBER: 0001085146-23-001376 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20221231 FILED AS OF DATE: 20230214 DATE AS OF CHANGE: 20230214 EFFECTIVENESS DATE: 20230214 FILER: COMPANY DATA: COMPANY CONFORMED NAME: High Falls Advisors, Inc CENTRAL INDEX KEY: 0001569139 IRS NUMBER: 461165286 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-17373 FILM NUMBER: 23631736 BUSINESS ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 BUSINESS PHONE: 585-935-5300 MAIL ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001569139 XXXXXXXX 12-31-2022 12-31-2022 false High Falls Advisors, Inc

180 SOUTH CLINTON AVE SUITE 300 ROCHESTER NY 14604

13F HOLDINGS REPORT 028-17373 N Jennifer Vogler 585-935-5308 /s/Jennifer Vogler Rochester NY 02-14-2023 0 114 321116196 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE ABBVIE INC COM 00287Y109 BBG0025Y4RZ3 290584 1798 SH SOLE 0 0 1798 AMAZON COM INC COM 023135106 BBG001S5PQL7 401268 4777 SH SOLE 0 0 4777 AMGEN INC COM 031162100 BBG001S5NNL6 391434 1490 SH SOLE 0 0 1490 APPLE INC COM 037833100 BBG001S5N8V8 6559438 50484 SH SOLE 0 0 50484 AUTOMATIC DATA PROCESSING IN COM 053015103 BBG001S82KF6 211704 886 SH SOLE 0 0 886 BERKSHIRE HATHAWAY INC DEL CL A 084670108 BBG001S902J2 468711 1 SH SOLE 0 0 1 BOEING CO COM 097023105 BBG001S5P0V3 813964 4273 SH SOLE 0 0 4273 CATERPILLAR INC COM 149123101 BBG001S5PJ06 1058291 4418 SH SOLE 0 0 4418 CHEVRON CORP NEW COM 166764100 BBG001S67ZC5 669646 3731 SH SOLE 0 0 3731 CORNING INC COM 219350105 BBG001S5RLH1 203175 6361 SH SOLE 0 0 6361 DEERE & CO COM 244199105 BBG001S5QFF7 544525 1270 SH SOLE 0 0 1270 EASTMAN CHEM CO COM 277432100 BBG001S7JNP3 203332 2497 SH SOLE 0 0 2497 EXXON MOBIL CORP COM 30231G102 BBG001S69V32 1262060 11442 SH SOLE 0 0 11442 FIRST TR MORNINGSTAR DIVID L SHS 336917109 BBG001SP68G0 541346 14807 SH SOLE 0 0 14807 HONEYWELL INTL INC COM 438516106 BBG001S5X1N1 642900 3000 SH SOLE 0 0 3000 INTERNATIONAL BUSINESS MACHS COM 459200101 BBG001S5S399 486916 3456 SH SOLE 0 0 3456 INTUIT COM 461202103 BBG001S6TWR2 208558 536 SH SOLE 0 0 536 INVESCO EXCH TRADED FD TR II S&P500 LOW VOL 46138E354 BBG001V18CG8 463427 7252 SH SOLE 0 0 7252 INVESCO EXCHANGE TRADED FD T INTL DIVI ACHI 46137V548 BBG001SLKDX3 745021 44559 SH SOLE 0 0 44559 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 BBG00KJR2NN7 245193 1736 SH SOLE 0 0 1736 INVESCO EXCHANGE TRADED FD T ZACKS MULT AST 46137Y500 BBG00KJR1Q60 612079 28940 SH SOLE 0 0 28940 INVESCO QQQ TR UNIT SER 1 46090E103 BBG001S9GN63 2466329 9262 SH SOLE 0 0 9262 ISHARES INC ESG AWR MSCI EM 46434G863 BBG00D7BDH70 751428 24989 SH SOLE 0 0 24989 ISHARES INC MSCI EMERG MRKT 464286533 BBG0025X3FS0 12223659 230418 SH SOLE 0 0 230418 ISHARES INC MSCI GBL MIN VOL 464286525 BBG0025X39Q6 240706 2533 SH SOLE 0 0 2533 ISHARES TR 0-5 YR TIPS ETF 46429B747 BBG001TG5H89 216387 2232 SH SOLE 0 0 2232 ISHARES TR 0-5YR HI YL CP 46434V407 BBG005DW06B7 7218214 176528 SH SOLE 0 0 176528 ISHARES TR 1 3 YR TREAS BD 464287457 BBG001SKXPR1 385637 4751 SH SOLE 0 0 4751 ISHARES TR 10-20 YR TRS ETF 464288653 BBG001SSD830 6046137 55890 SH SOLE 0 0 55890 ISHARES TR 20 YR TR BD ETF 464287432 BBG001S8MLN3 624924 6277 SH SOLE 0 0 6277 ISHARES TR 7-10 YR TRSY BD 464287440 BBG001S80936 678054 7079 SH SOLE 0 0 7079 ISHARES TR AGGRES ALLOC ETF 464289859 BBG001T3YVL0 444304 7436 SH SOLE 0 0 7436 ISHARES TR CONV BD ETF 46435G102 BBG009BKDMM6 2473997 35612 SH SOLE 0 0 35612 ISHARES TR CORE DIV GRWTH 46434V621 BBG006MJFZK4 626046 12521 SH SOLE 0 0 12521 ISHARES TR CORE HIGH DV ETF 46429B663 BBG001V0XLT8 299070 2869 SH SOLE 0 0 2869 ISHARES TR CORE MSCI EAFE 46432F842 BBG003H6TRS0 871790 14143 SH SOLE 0 0 14143 ISHARES TR CORE S&P MCP ETF 464287507 BBG001SFC7V0 578255 2391 SH SOLE 0 0 2391 ISHARES TR CORE S&P SCP ETF 464287804 BBG001SFC7W9 4346103 45922 SH SOLE 0 0 45922 ISHARES TR CORE S&P US GWT 464287671 BBG001SFQL99 440199 5400 SH SOLE 0 0 5400 ISHARES TR CORE S&P500 ETF 464287200 BBG001SFB7R6 65449060 170347 SH SOLE 0 0 170347 ISHARES TR CORE TOTAL USD 46434V613 BBG006MJCSW0 40334706 897723 SH SOLE 0 0 897723 ISHARES TR CORE US AGGBD ET 464287226 BBG001SM1QT8 349564 3604 SH SOLE 0 0 3604 ISHARES TR EAFE GRWTH ETF 464288885 BBG001SP62C7 13675084 163265 SH SOLE 0 0 163265 ISHARES TR EAFE VALUE ETF 464288877 BBG001SNYBH6 19279203 420209 SH SOLE 0 0 420209 ISHARES TR ESG ADV TTL USD 46436E619 BBG00VJ13GZ1 207273 4912 SH SOLE 0 0 4912 ISHARES TR ESG AWR MSCI USA 46435G425 BBG00FFPFTS4 35799983 422419 SH SOLE 0 0 422419 ISHARES TR EUROPE ETF 464287861 BBG001SFGXD9 311731 6883 SH SOLE 0 0 6883 ISHARES TR FALN ANGLS USD 46435G474 BBG00D332C84 1762323 71610 SH SOLE 0 0 71610 ISHARES TR FLTG RATE NT ETF 46429B655 BBG001V1QYX1 261515 5196 SH SOLE 0 0 5196 ISHARES TR GLOBAL TECH ETF 464287291 BBG001S60KQ0 260818 5818 SH SOLE 0 0 5818 ISHARES TR GRWT ALLOCAT ETF 464289867 BBG001T3YV58 644906 13675 SH SOLE 0 0 13675 ISHARES TR IBOXX HI YD ETF 464288513 BBG001ST0ZQ7 587852 7984 SH SOLE 0 0 7984 ISHARES TR IBOXX INV CP ETF 464287242 BBG001S60QR6 3407850 32323 SH SOLE 0 0 32323 ISHARES TR ISHS 1-5YR INVS 464288646 BBG001SSD858 549066 11021 SH SOLE 0 0 11021 ISHARES TR MBS ETF 464288588 BBG001SSD8B1 13793289 148715 SH SOLE 0 0 148715 ISHARES TR MSCI EAFE MIN VL 46429B689 BBG0025X2WP7 219842 3457 SH SOLE 0 0 3457 ISHARES TR MSCI EMG MKT ETF 464287234 BBG001SK77D5 332686 8778 SH SOLE 0 0 8778 ISHARES TR MSCI INTL VLU FT 46435G409 BBG009DR6401 576678 24889 SH SOLE 0 0 24889 ISHARES TR MSCI USA MIN VOL 46429B697 BBG0025X2G81 5803045 80486 SH SOLE 0 0 80486 ISHARES TR MSCI USA MMENTM 46432F396 BBG004FPV022 4863595 33328 SH SOLE 0 0 33328 ISHARES TR MSCI USA VALUE 46432F388 BBG004FPWGT7 552473 6062 SH SOLE 0 0 6062 ISHARES TR NATIONAL MUN ETF 464288414 BBG001SZV978 5613721 53201 SH SOLE 0 0 53201 ISHARES TR PFD AND INCM SEC 464288687 BBG001SNVWC8 1392951 45626 SH SOLE 0 0 45626 ISHARES TR RUS 1000 GRW ETF 464287614 BBG001S56320 428658 2001 SH SOLE 0 0 2001 ISHARES TR RUS 2000 GRW ETF 464287648 BBG001S562F8 341391 1591 SH SOLE 0 0 1591 ISHARES TR S&P 500 VAL ETF 464287408 BBG001S561K4 218941 1509 SH SOLE 0 0 1509 ISHARES TR S&P MC 400GR ETF 464287606 BBG001SFQL08 300520 4400 SH SOLE 0 0 4400 ISHARES TR S&P SML 600 GWT 464287887 BBG001SFQL44 206089 1907 SH SOLE 0 0 1907 ISHARES TR SELECT DIVID ETF 464287168 BBG001SDJVG2 1852576 15361 SH SOLE 0 0 15361 ISHARES TR SHRT NAT MUN ETF 464288158 BBG001SLS4Q3 1539242 14762 SH SOLE 0 0 14762 ISHARES TR TIPS BD ETF 464287176 BBG001SD9RM5 1402539 13177 SH SOLE 0 0 13177 ISHARES TR U.S. ENERGY ETF 464287796 BBG001SFGXW8 940584 20232 SH SOLE 0 0 20232 ISHARES TR U.S. MED DVC ETF 464288810 BBG001SQZT52 201414 3831 SH SOLE 0 0 3831 ISHARES TR U.S. REAL ES ETF 464287739 BBG001SFGXJ3 669631 7954 SH SOLE 0 0 7954 ISHARES TR U.S. TECH ETF 464287721 BBG001SFB7Z7 6213706 83417 SH SOLE 0 0 83417 ISHARES TR US HLTHCARE ETF 464287762 BBG001SFGXR4 560880 1977 SH SOLE 0 0 1977 ISHARES TR US INFRASTRUC 46435U713 BBG00KHHFPF1 2097613 57849 SH SOLE 0 0 57849 ISHARES TR US TREAS BD ETF 46429B267 BBG002NCKPP8 8758037 385477 SH SOLE 0 0 385477 ISHARES U S ETF TR GSCI CMDTY STGY 46431W853 BBG0079TF237 2472714 87716 SH SOLE 0 0 87716 JOHNSON & JOHNSON COM 478160104 BBG001S5SHQ9 574983 3255 SH SOLE 0 0 3255 JPMORGAN CHASE & CO COM 46625H100 BBG001S8CRC3 717404 5350 SH SOLE 0 0 5350 L3HARRIS TECHNOLOGIES INC COM 502431109 BBG001S5S0N9 641911 3083 SH SOLE 0 0 3083 LAKELAND INDS INC COM 511795106 BBG001S5SPK7 146659 11027 SH SOLE 0 0 11027 M & T BK CORP COM 55261F104 BBG001S7S2B4 276328 1905 SH SOLE 0 0 1905 MCDONALDS CORP COM 580135101 BBG001S5T110 663036 2516 SH SOLE 0 0 2516 MERCK & CO INC COM 58933Y105 BBG001S5TC52 415134 3742 SH SOLE 0 0 3742 MICROSOFT CORP COM 594918104 BBG001S5TD05 1672340 6973 SH SOLE 0 0 6973 ON SEMICONDUCTOR CORP COM 682189105 BBG001SF7RS6 347962 5579 SH SOLE 0 0 5579 ORACLE CORP COM 68389X105 BBG001S5SJG6 339677 4156 SH SOLE 0 0 4156 PAYCHEX INC COM 704326107 BBG001S5V135 656490 5681 SH SOLE 0 0 5681 PEPSICO INC COM 713448108 BBG001S695T1 246440 1364 SH SOLE 0 0 1364 PFIZER INC COM 717081103 BBG001S5V466 300133 5857 SH SOLE 0 0 5857 PIMCO ETF TR ENHAN SHRT MA AC 72201R833 BBG001T618D9 393880 3993 SH SOLE 0 0 3993 PROCTER AND GAMBLE CO COM 742718109 BBG001S5V4L9 334016 2204 SH SOLE 0 0 2204 PUBLIC SVC ENTERPRISE GRP IN COM 744573106 BBG001S5V3C1 206598 3372 SH SOLE 0 0 3372 SELECT SECTOR SPDR TR FINANCIAL 81369Y605 BBG001S7T223 268447 7849 SH SOLE 0 0 7849 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 BBG001S7SCQ6 236515 1741 SH SOLE 0 0 1741 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 BBG001S7TD56 355178 5038 SH SOLE 0 0 5038 SOUTHERN CO COM 842587107 BBG001S5W777 208454 2919 SH SOLE 0 0 2919 SPDR S&P 500 ETF TR TR UNIT 78462F103 BBG001S72SM3 2662516 6962 SH SOLE 0 0 6962 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 BBG001S63NQ1 1256197 2837 SH SOLE 0 0 2837 SPDR SER TR NUVEEN BLMBRG MU 78468R721 BBG001SRSPW6 800585 17549 SH SOLE 0 0 17549 SPDR SER TR S&P 600 SML CAP 78464A813 BBG001SPTB69 295956 3600 SH SOLE 0 0 3600 SPDR SER TR S&P DIVID ETF 78464A763 BBG001SPTBP8 1786579 14280 SH SOLE 0 0 14280 SRH TOTAL RETURN FUND INC COM 101507101 BBG001SKK3J3 150009 11812 SH SOLE 0 0 11812 TESLA INC COM 88160R101 BBG001SQKGD7 243896 1980 SH SOLE 0 0 1980 TRANSCAT INC COM 893529107 BBG001S5WVW6 316931 4472 SH SOLE 0 0 4472 VANGUARD INDEX FDS GROWTH ETF 922908736 BBG001SHTTS4 226689 1064 SH SOLE 0 0 1064 VANGUARD INDEX FDS MID CAP ETF 922908629 BBG001SHVTS1 227617 1117 SH SOLE 0 0 1117 VANGUARD INDEX FDS TOTAL STK MKT 922908769 BBG001SHTB03 272338 1424 SH SOLE 0 0 1424 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 BBG001T62KZ7 241144 3207 SH SOLE 0 0 3207 VERIZON COMMUNICATIONS INC COM 92343V104 BBG001S67QY1 242028 6143 SH SOLE 0 0 6143 VISA INC COM CL A 92826C839 BBG001SRCFY3 704435 3391 SH SOLE 0 0 3391 WALMART INC COM 931142103 BBG001S5XH92 499131 3520 SH SOLE 0 0 3520