0001085146-22-003031.txt : 20220815 0001085146-22-003031.hdr.sgml : 20220815 20220815093126 ACCESSION NUMBER: 0001085146-22-003031 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20220630 FILED AS OF DATE: 20220815 DATE AS OF CHANGE: 20220815 EFFECTIVENESS DATE: 20220815 FILER: COMPANY DATA: COMPANY CONFORMED NAME: High Falls Advisors, Inc CENTRAL INDEX KEY: 0001569139 IRS NUMBER: 461165286 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-17373 FILM NUMBER: 221162859 BUSINESS ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 BUSINESS PHONE: 585-935-5300 MAIL ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001569139 XXXXXXXX 06-30-2022 06-30-2022 false High Falls Advisors, Inc

180 SOUTH CLINTON AVE SUITE 300 ROCHESTER NY 14604

13F HOLDINGS REPORT 028-17373 N Jennifer Vogler 585-935-5308 /s/Jennifer Vogler Rochester NY 08-14-2022 0 109 321796 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE ABBVIE INC COM 00287Y109 275 1798 SH SOLE 0 0 1798 AMAZON COM INC COM 023135106 450 4240 SH SOLE 0 0 4240 AMGEN INC COM 031162100 545 2240 SH SOLE 0 0 2240 APPLE INC COM 037833100 6842 50041 SH SOLE 0 0 50041 BERKSHIRE HATHAWAY INC DEL CL A 084670108 409 1 SH SOLE 0 0 1 BOEING CO COM 097023105 413 3023 SH SOLE 0 0 3023 CATERPILLAR INC COM 149123101 788 4409 SH SOLE 0 0 4409 COCA COLA CO COM 191216100 318 5049 SH SOLE 0 0 5049 CORNING INC COM 219350105 213 6749 SH SOLE 0 0 6749 CSX CORP COM 126408103 262 9000 SH SOLE 0 0 9000 DEERE & CO COM 244199105 410 1370 SH SOLE 0 0 1370 EASTMAN CHEM CO COM 277432100 349 3890 SH SOLE 0 0 3890 EXXON MOBIL CORP COM 30231G102 1390 16236 SH SOLE 0 0 16236 FIRST TR MORNINGSTAR DIVID L SHS 336917109 629 17870 SH SOLE 0 0 17870 HOME DEPOT INC COM 437076102 247 900 SH SOLE 0 0 900 HONEYWELL INTL INC COM 438516106 521 3000 SH SOLE 0 0 3000 INTERNATIONAL BUSINESS MACHS COM 459200101 303 2148 SH SOLE 0 0 2148 INTUIT COM 461202103 206 534 SH SOLE 0 0 534 INVESCO EXCH TRADED FD TR II S&P500 LOW VOL 46138E354 631 10185 SH SOLE 0 0 10185 INVESCO EXCHANGE TRADED FD T INTL DIVI ACHI 46137V548 823 48059 SH SOLE 0 0 48059 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 249 1855 SH SOLE 0 0 1855 INVESCO EXCHANGE TRADED FD T ZACKS MULT AST 46137Y500 670 32657 SH SOLE 0 0 32657 ISHARES INC ESG AWR MSCI EM 46434G863 1558 48220 SH SOLE 0 0 48220 ISHARES INC MSCI EMERG MRKT 464286533 10149 183105 SH SOLE 0 0 183105 ISHARES INC MSCI GBL MIN VOL 464286525 303 3208 SH SOLE 0 0 3208 ISHARES TR 1 3 YR TREAS BD 464287457 521 6287 SH SOLE 0 0 6287 ISHARES TR 10-20 YR TRS ETF 464288653 4741 39459 SH SOLE 0 0 39459 ISHARES TR 20 YR TR BD ETF 464287432 369 3211 SH SOLE 0 0 3211 ISHARES TR AGGRES ALLOC ETF 464289859 437 7291 SH SOLE 0 0 7291 ISHARES TR CONV BD ETF 46435G102 3598 51874 SH SOLE 0 0 51874 ISHARES TR CORE DIV GRWTH 46434V621 1165 24453 SH SOLE 0 0 24453 ISHARES TR CORE HIGH DV ETF 46429B663 6720 66911 SH SOLE 0 0 66911 ISHARES TR CORE MSCI EAFE 46432F842 691 11750 SH SOLE 0 0 11750 ISHARES TR CORE S&P MCP ETF 464287507 622 2750 SH SOLE 0 0 2750 ISHARES TR CORE S&P SCP ETF 464287804 1031 11156 SH SOLE 0 0 11156 ISHARES TR CORE S&P US GWT 464287671 370 4420 SH SOLE 0 0 4420 ISHARES TR CORE S&P500 ETF 464287200 64234 169417 SH SOLE 0 0 169417 ISHARES TR CORE TOTAL USD 46434V613 33789 721684 SH SOLE 0 0 721684 ISHARES TR CORE US AGGBD ET 464287226 531 5220 SH SOLE 0 0 5220 ISHARES TR EAFE GRWTH ETF 464288885 10835 134611 SH SOLE 0 0 134611 ISHARES TR EAFE VALUE ETF 464288877 20185 465081 SH SOLE 0 0 465081 ISHARES TR ESG ADV TTL USD 46436E619 235 5349 SH SOLE 0 0 5349 ISHARES TR ESG AW MSCI EAFE 46435G516 211 3359 SH SOLE 0 0 3359 ISHARES TR ESG AWR MSCI USA 46435G425 41488 494490 SH SOLE 0 0 494490 ISHARES TR ESG MSCI LEADR 46435U218 548 8253 SH SOLE 0 0 8253 ISHARES TR FALN ANGLS USD 46435G474 5253 213376 SH SOLE 0 0 213376 ISHARES TR FLTG RATE NT ETF 46429B655 296 5931 SH SOLE 0 0 5931 ISHARES TR GLOBAL TECH ETF 464287291 994 21751 SH SOLE 0 0 21751 ISHARES TR GRWT ALLOCAT ETF 464289867 594 12374 SH SOLE 0 0 12374 ISHARES TR IBOXX HI YD ETF 464288513 763 10366 SH SOLE 0 0 10366 ISHARES TR IBOXX INV CP ETF 464287242 2385 21672 SH SOLE 0 0 21672 ISHARES TR ISHS 1-5YR INVS 464288646 1234 24407 SH SOLE 0 0 24407 ISHARES TR JPMORGAN USD EMG 464288281 562 6582 SH SOLE 0 0 6582 ISHARES TR MBS ETF 464288588 2491 25547 SH SOLE 0 0 25547 ISHARES TR MRGSTR MD CP GRW 464288307 234 4503 SH SOLE 0 0 4503 ISHARES TR MSCI EAFE MIN VL 46429B689 234 3698 SH SOLE 0 0 3698 ISHARES TR MSCI USA MIN VOL 46429B697 3898 55515 SH SOLE 0 0 55515 ISHARES TR MSCI USA VALUE 46432F388 766 8465 SH SOLE 0 0 8465 ISHARES TR NATIONAL MUN ETF 464288414 4525 42541 SH SOLE 0 0 42541 ISHARES TR PFD AND INCM SEC 464288687 1699 51683 SH SOLE 0 0 51683 ISHARES TR RUS 1000 GRW ETF 464287614 438 2001 SH SOLE 0 0 2001 ISHARES TR RUS 2000 GRW ETF 464287648 327 1586 SH SOLE 0 0 1586 ISHARES TR S&P 100 ETF 464287101 751 4352 SH SOLE 0 0 4352 ISHARES TR S&P MC 400GR ETF 464287606 331 5200 SH SOLE 0 0 5200 ISHARES TR SELECT DIVID ETF 464287168 2176 18491 SH SOLE 0 0 18491 ISHARES TR SHRT NAT MUN ETF 464288158 952 9094 SH SOLE 0 0 9094 ISHARES TR SP SMCP600VL ETF 464287879 4876 54764 SH SOLE 0 0 54764 ISHARES TR TIPS BD ETF 464287176 12255 107589 SH SOLE 0 0 107589 ISHARES TR U.S. ENERGY ETF 464287796 3506 91967 SH SOLE 0 0 91967 ISHARES TR U.S. MED DVC ETF 464288810 585 11603 SH SOLE 0 0 11603 ISHARES TR U.S. REAL ES ETF 464287739 918 9981 SH SOLE 0 0 9981 ISHARES TR US INFRASTRUC 46435U713 2726 80072 SH SOLE 0 0 80072 ISHARES TR US TREAS BD ETF 46429B267 19804 828635 SH SOLE 0 0 828635 ISHARES U S ETF TR GSCI CMDTY STGY 46431W853 2705 66068 SH SOLE 0 0 66068 JOHNSON & JOHNSON COM 478160104 933 5253 SH SOLE 0 0 5253 JPMORGAN CHASE & CO COM 46625H100 846 7512 SH SOLE 0 0 7512 L3HARRIS TECHNOLOGIES INC COM 502431109 745 3083 SH SOLE 0 0 3083 LAKELAND INDS INC COM 511795106 185 12027 SH SOLE 0 0 12027 M & T BK CORP COM 55261F104 220 1383 SH SOLE 0 0 1383 MCDONALDS CORP COM 580135101 621 2516 SH SOLE 0 0 2516 MERCK & CO INC COM 58933Y105 315 3458 SH SOLE 0 0 3458 MICROSOFT CORP COM 594918104 1865 7260 SH SOLE 0 0 7260 ORACLE CORP COM 68389X105 332 4752 SH SOLE 0 0 4752 PAYCHEX INC COM 704326107 872 7660 SH SOLE 0 0 7660 PEPSICO INC COM 713448108 219 1313 SH SOLE 0 0 1313 PFIZER INC COM 717081103 411 7839 SH SOLE 0 0 7839 PIMCO ETF TR ENHAN SHRT MA AC 72201R833 491 4949 SH SOLE 0 0 4949 PROCTER AND GAMBLE CO COM 742718109 608 4227 SH SOLE 0 0 4227 PRUDENTIAL FINL INC COM 744320102 229 2392 SH SOLE 0 0 2392 PUBLIC SVC ENTERPRISE GRP IN COM 744573106 211 3337 SH SOLE 0 0 3337 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 930 13259 SH SOLE 0 0 13259 SOUTHERN CO COM 842587107 322 4513 SH SOLE 0 0 4513 SPDR DOW JONES INDL AVERAGE UT SER 1 78467X109 246 800 SH SOLE 0 0 800 SPDR S&P 500 ETF TR TR UNIT 78462F103 2674 7087 SH SOLE 0 0 7087 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 1297 3137 SH SOLE 0 0 3137 SPDR SER TR NUVEEN BLMBRG MU 78468R721 1387 30247 SH SOLE 0 0 30247 SPDR SER TR S&P 600 SML CAP 78464A813 368 4600 SH SOLE 0 0 4600 SPDR SER TR S&P DIVID ETF 78464A763 2012 16952 SH SOLE 0 0 16952 SRH TOTAL RETURN FUND INC COM 101507101 138 11583 SH SOLE 0 0 11583 TESLA INC COM 88160R101 448 665 SH SOLE 0 0 665 TRANSCAT INC COM 893529107 254 4472 SH SOLE 0 0 4472 VANGUARD INDEX FDS GROWTH ETF 922908736 237 1064 SH SOLE 0 0 1064 VANGUARD INDEX FDS MID CAP ETF 922908629 220 1116 SH SOLE 0 0 1116 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 290 3802 SH SOLE 0 0 3802 VERIZON COMMUNICATIONS INC COM 92343V104 278 5482 SH SOLE 0 0 5482 VISA INC COM CL A 92826C839 694 3525 SH SOLE 0 0 3525 VULCAN MATLS CO COM 929160109 441 3101 SH SOLE 0 0 3101 WALMART INC COM 931142103 590 4849 SH SOLE 0 0 4849 WP CAREY INC COM 92936U109 315 3797 SH SOLE 0 0 3797