0001085146-22-002086.txt : 20220516 0001085146-22-002086.hdr.sgml : 20220516 20220513174115 ACCESSION NUMBER: 0001085146-22-002086 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20220331 FILED AS OF DATE: 20220516 DATE AS OF CHANGE: 20220513 EFFECTIVENESS DATE: 20220516 FILER: COMPANY DATA: COMPANY CONFORMED NAME: High Falls Advisors, Inc CENTRAL INDEX KEY: 0001569139 IRS NUMBER: 461165286 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-17373 FILM NUMBER: 22924263 BUSINESS ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 BUSINESS PHONE: 585-935-5300 MAIL ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001569139 XXXXXXXX 03-31-2022 03-31-2022 false High Falls Advisors, Inc

180 SOUTH CLINTON AVE SUITE 300 ROCHESTER NY 14604

13F HOLDINGS REPORT 028-17373 N Jennifer Vogler 585-935-5308 /s/Jennifer Vogler Rochester NY 05-13-2022 0 117 372722 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE ABBVIE INC COM 00287Y109 291 1798 SH SOLE 0 0 1798 AMAZON COM INC COM 023135106 496 152 SH SOLE 0 0 152 AMGEN INC COM 031162100 614 2540 SH SOLE 0 0 2540 APPLE INC COM 037833100 8687 49753 SH SOLE 0 0 49753 AUTOMATIC DATA PROCESSING IN COM 053015103 201 885 SH SOLE 0 0 885 BERKSHIRE HATHAWAY INC DEL CL A 084670108 529 1 SH SOLE 0 0 1 BOEING CO COM 097023105 627 3273 SH SOLE 0 0 3273 BOULDER GROWTH & INCOME FD I COM 101507101 170 11482 SH SOLE 0 0 11482 CATERPILLAR INC COM 149123101 1227 5505 SH SOLE 0 0 5505 COCA COLA CO COM 191216100 313 5048 SH SOLE 0 0 5048 CORNING INC COM 219350105 249 6746 SH SOLE 0 0 6746 CSX CORP COM 126408103 337 9000 SH SOLE 0 0 9000 DEERE & CO COM 244199105 569 1370 SH SOLE 0 0 1370 EASTMAN CHEM CO COM 277432100 436 3887 SH SOLE 0 0 3887 EXXON MOBIL CORP COM 30231G102 1368 16559 SH SOLE 0 0 16559 FIRST TR MORNINGSTAR DIVID L SHS 336917109 717 19164 SH SOLE 0 0 19164 HOME DEPOT INC COM 437076102 269 900 SH SOLE 0 0 900 HONEYWELL INTL INC COM 438516106 584 3000 SH SOLE 0 0 3000 INTEL CORP COM 458140100 226 4563 SH SOLE 0 0 4563 INTUIT COM 461202103 257 534 SH SOLE 0 0 534 INVESCO EXCH TRADED FD TR II S&P500 LOW VOL 46138E354 682 10161 SH SOLE 0 0 10161 INVESCO EXCHANGE TRADED FD T INTL DIVI ACHI 46137V548 982 50033 SH SOLE 0 0 50033 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 289 1834 SH SOLE 0 0 1834 INVESCO EXCHANGE TRADED FD T ZACKS MULT AST 46137Y500 817 34101 SH SOLE 0 0 34101 INVESCO QQQ TR UNIT SER 1 46090E103 3365 9281 SH SOLE 0 0 9281 ISHARES INC ESG AWR MSCI EM 46434G863 10243 278861 SH SOLE 0 0 278861 ISHARES INC MSCI GBL MIN VOL 464286525 334 3191 SH SOLE 0 0 3191 ISHARES TR 1 3 YR TREAS BD 464287457 535 6419 SH SOLE 0 0 6419 ISHARES TR 10-20 YR TRS ETF 464288653 4850 36031 SH SOLE 0 0 36031 ISHARES TR 20 YR TR BD ETF 464287432 478 3621 SH SOLE 0 0 3621 ISHARES TR AGGRES ALLOC ETF 464289859 492 7130 SH SOLE 0 0 7130 ISHARES TR CONV BD ETF 46435G102 316 3795 SH SOLE 0 0 3795 ISHARES TR CORE DIV GRWTH 46434V621 1271 23790 SH SOLE 0 0 23790 ISHARES TR CORE MSCI EAFE 46432F842 837 12043 SH SOLE 0 0 12043 ISHARES TR CORE S&P MCP ETF 464287507 792 2953 SH SOLE 0 0 2953 ISHARES TR CORE S&P SCP ETF 464287804 8652 80201 SH SOLE 0 0 80201 ISHARES TR CORE S&P US GWT 464287671 467 4420 SH SOLE 0 0 4420 ISHARES TR CORE S&P500 ETF 464287200 76356 168300 SH SOLE 0 0 168300 ISHARES TR CORE TOTAL USD 46434V613 35456 714398 SH SOLE 0 0 714398 ISHARES TR CORE US AGGBD ET 464287226 677 6321 SH SOLE 0 0 6321 ISHARES TR EAFE GRWTH ETF 464288885 12809 133045 SH SOLE 0 0 133045 ISHARES TR EAFE VALUE ETF 464288877 22453 446740 SH SOLE 0 0 446740 ISHARES TR ESG ADV TTL USD 46436E619 253 5451 SH SOLE 0 0 5451 ISHARES TR ESG AW MSCI EAFE 46435G516 230 3123 SH SOLE 0 0 3123 ISHARES TR ESG AWARE MSCI 46435U663 214 5622 SH SOLE 0 0 5622 ISHARES TR ESG AWR MSCI USA 46435G425 53352 526413 SH SOLE 0 0 526413 ISHARES TR ESG MSCI LEADR 46435U218 406 5124 SH SOLE 0 0 5124 ISHARES TR EXPND TEC SC ETF 464287549 641 1650 SH SOLE 0 0 1650 ISHARES TR FALN ANGLS USD 46435G474 6999 252155 SH SOLE 0 0 252155 ISHARES TR FLTG RATE NT ETF 46429B655 311 6163 SH SOLE 0 0 6163 ISHARES TR GLOBAL TECH ETF 464287291 5660 97576 SH SOLE 0 0 97576 ISHARES TR GRWT ALLOCAT ETF 464289867 668 12371 SH SOLE 0 0 12371 ISHARES TR IBOXX HI YD ETF 464288513 891 10831 SH SOLE 0 0 10831 ISHARES TR IBOXX INV CP ETF 464287242 2027 16761 SH SOLE 0 0 16761 ISHARES TR ISHS 1-5YR INVS 464288646 1495 28905 SH SOLE 0 0 28905 ISHARES TR JPMORGAN USD EMG 464288281 597 6107 SH SOLE 0 0 6107 ISHARES TR MBS ETF 464288588 2626 25779 SH SOLE 0 0 25779 ISHARES TR MRGSTR MD CP GRW 464288307 309 4803 SH SOLE 0 0 4803 ISHARES TR MSCI EAFE MIN VL 46429B689 264 3660 SH SOLE 0 0 3660 ISHARES TR MSCI INTL VLU FT 46435G409 291 11443 SH SOLE 0 0 11443 ISHARES TR MSCI USA MIN VOL 46429B697 4453 57401 SH SOLE 0 0 57401 ISHARES TR MSCI USA VALUE 46432F388 5486 52464 SH SOLE 0 0 52464 ISHARES TR NATIONAL MUN ETF 464288414 3997 36453 SH SOLE 0 0 36453 ISHARES TR NEW YORK MUN ETF 464288323 305 5595 SH SOLE 0 0 5595 ISHARES TR PFD AND INCM SEC 464288687 1530 42012 SH SOLE 0 0 42012 ISHARES TR RUS 1000 GRW ETF 464287614 555 2001 SH SOLE 0 0 2001 ISHARES TR RUS 2000 GRW ETF 464287648 405 1585 SH SOLE 0 0 1585 ISHARES TR RUS MD CP GR ETF 464287481 214 2126 SH SOLE 0 0 2126 ISHARES TR S&P 100 ETF 464287101 416 1994 SH SOLE 0 0 1994 ISHARES TR S&P MC 400GR ETF 464287606 402 5200 SH SOLE 0 0 5200 ISHARES TR SELECT DIVID ETF 464287168 2391 18660 SH SOLE 0 0 18660 ISHARES TR SHRT NAT MUN ETF 464288158 898 8583 SH SOLE 0 0 8583 ISHARES TR TIPS BD ETF 464287176 7278 58432 SH SOLE 0 0 58432 ISHARES TR U.S. ENERGY ETF 464287796 6705 163867 SH SOLE 0 0 163867 ISHARES TR U.S. MED DVC ETF 464288810 564 9252 SH SOLE 0 0 9252 ISHARES TR U.S. REAL ES ETF 464287739 1112 10279 SH SOLE 0 0 10279 ISHARES TR US TREAS BD ETF 46429B267 22206 891472 SH SOLE 0 0 891472 ISHARES U S ETF TR GSCI CMDTY STGY 46431W853 8653 216040 SH SOLE 0 0 216040 JOHNSON & JOHNSON COM 478160104 966 5453 SH SOLE 0 0 5453 JPMORGAN CHASE & CO COM 46625H100 1021 7493 SH SOLE 0 0 7493 L3HARRIS TECHNOLOGIES INC COM 502431109 766 3083 SH SOLE 0 0 3083 M & T BK CORP COM 55261F104 233 1374 SH SOLE 0 0 1374 MCDONALDS CORP COM 580135101 622 2516 SH SOLE 0 0 2516 MEDTRONIC PLC SHS G5960L103 206 1854 SH SOLE 0 0 1854 MERCK & CO INC COM 58933Y105 295 3595 SH SOLE 0 0 3595 MICROSOFT CORP COM 594918104 2269 7358 SH SOLE 0 0 7358 NVIDIA CORPORATION COM 67066G104 224 820 SH SOLE 0 0 820 ORACLE CORP COM 68389X105 410 4951 SH SOLE 0 0 4951 PAYCHEX INC COM 704326107 1044 7648 SH SOLE 0 0 7648 PEPSICO INC COM 713448108 232 1387 SH SOLE 0 0 1387 PFIZER INC COM 717081103 420 8113 SH SOLE 0 0 8113 PIMCO ETF TR ENHAN SHRT MA AC 72201R833 495 4938 SH SOLE 0 0 4938 PROCTER AND GAMBLE CO COM 742718109 646 4225 SH SOLE 0 0 4225 PRUDENTIAL FINL INC COM 744320102 282 2390 SH SOLE 0 0 2390 PUBLIC SVC ENTERPRISE GRP IN COM 744573106 232 3321 SH SOLE 0 0 3321 SELECT SECTOR SPDR TR FINANCIAL 81369Y605 218 5692 SH SOLE 0 0 5692 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 1231 16531 SH SOLE 0 0 16531 SOUTHERN CO COM 842587107 327 4510 SH SOLE 0 0 4510 SPDR DOW JONES INDL AVERAGE UT SER 1 78467X109 354 1022 SH SOLE 0 0 1022 SPDR S&P 500 ETF TR TR UNIT 78462F103 3407 7543 SH SOLE 0 0 7543 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 1538 3137 SH SOLE 0 0 3137 SPDR SER TR NUVEEN BLMBRG MU 78468R721 1055 22040 SH SOLE 0 0 22040 SPDR SER TR PORTFOLIO S&P500 78464A854 228 4300 SH SOLE 0 0 4300 SPDR SER TR S&P 600 SML CAP 78464A813 431 4600 SH SOLE 0 0 4600 SPDR SER TR S&P DIVID ETF 78464A763 2171 16949 SH SOLE 0 0 16949 TARGET CORP COM 87612E106 637 3000 SH SOLE 0 0 3000 TESLA INC COM 88160R101 663 615 SH SOLE 0 0 615 VANGUARD INDEX FDS GROWTH ETF 922908736 335 1164 SH SOLE 0 0 1164 VANGUARD INDEX FDS MID CAP ETF 922908629 265 1115 SH SOLE 0 0 1115 VANGUARD INDEX FDS TOTAL STK MKT 922908769 231 1013 SH SOLE 0 0 1013 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 297 3801 SH SOLE 0 0 3801 VANGUARD WORLD FDS HEALTH CAR ETF 92204A504 204 800 SH SOLE 0 0 800 VERIZON COMMUNICATIONS INC COM 92343V104 278 5462 SH SOLE 0 0 5462 VISA INC COM CL A 92826C839 770 3470 SH SOLE 0 0 3470 VULCAN MATLS CO COM 929160109 570 3101 SH SOLE 0 0 3101 WALMART INC COM 931142103 718 4822 SH SOLE 0 0 4822 WP CAREY INC COM 92936U109 307 3797 SH SOLE 0 0 3797