0001085146-21-003341.txt : 20211115 0001085146-21-003341.hdr.sgml : 20211115 20211115160306 ACCESSION NUMBER: 0001085146-21-003341 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20210930 FILED AS OF DATE: 20211115 DATE AS OF CHANGE: 20211115 EFFECTIVENESS DATE: 20211115 FILER: COMPANY DATA: COMPANY CONFORMED NAME: High Falls Advisors, Inc CENTRAL INDEX KEY: 0001569139 IRS NUMBER: 461165286 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-17373 FILM NUMBER: 211410188 BUSINESS ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 BUSINESS PHONE: 585-935-5300 MAIL ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001569139 XXXXXXXX 09-30-2021 09-30-2021 false High Falls Advisors, Inc

180 SOUTH CLINTON AVE SUITE 300 ROCHESTER NY 14604

13F HOLDINGS REPORT 028-17373 N Jennifer Vogler 585-935-5308 /s/Jennifer Vogler Rochester NY 11-15-2021 0 117 368161 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE AMAZON COM INC COM 023135106 404 123 SH SOLE 0 0 123 AMGEN INC COM 031162100 551 2589 SH SOLE 0 0 2589 APPLE INC COM 037833100 6437 45495 SH SOLE 0 0 45495 BERKSHIRE HATHAWAY INC DEL CL A 084670108 411 1 SH SOLE 0 0 1 BLACKSTONE INC COM 09260D107 224 1922 SH SOLE 0 0 1922 BOEING CO COM 097023105 720 3273 SH SOLE 0 0 3273 BOULDER GROWTH & INCOME FD I COM 101507101 148 11299 SH SOLE 0 0 11299 CATERPILLAR INC COM 149123101 1055 5496 SH SOLE 0 0 5496 COCA COLA CO COM 191216100 309 5888 SH SOLE 0 0 5888 CORNING INC COM 219350105 267 7304 SH SOLE 0 0 7304 CSX CORP COM 126408103 268 9000 SH SOLE 0 0 9000 DEERE & CO COM 244199105 503 1500 SH SOLE 0 0 1500 DISNEY WALT CO COM 254687106 263 1555 SH SOLE 0 0 1555 EASTMAN CHEM CO COM 277432100 401 3982 SH SOLE 0 0 3982 EXXON MOBIL CORP COM 30231G102 862 14651 SH SOLE 0 0 14651 FIRST TR MORNINGSTAR DIVID L SHS 336917109 738 22524 SH SOLE 0 0 22524 HOME DEPOT INC COM 437076102 263 800 SH SOLE 0 0 800 HONEYWELL INTL INC COM 438516106 711 3350 SH SOLE 0 0 3350 INTEL CORP COM 458140100 405 7597 SH SOLE 0 0 7597 INTERNATIONAL BUSINESS MACHS COM 459200101 243 1750 SH SOLE 0 0 1750 INTUIT COM 461202103 233 432 SH SOLE 0 0 432 INVESCO DB COMMDY INDX TRCK UNIT 46138B103 630 31220 SH SOLE 0 0 31220 INVESCO EXCH TRADED FD TR II S&P500 LOW VOL 46138E354 744 12232 SH SOLE 0 0 12232 INVESCO EXCHANGE TRADED FD T INTL DIVI ACHI 46137V548 981 55835 SH SOLE 0 0 55835 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 302 2014 SH SOLE 0 0 2014 INVESCO EXCHANGE TRADED FD T ZACKS MULT AST 46137Y500 964 40535 SH SOLE 0 0 40535 INVESCO QQQ TR UNIT SER 1 46090E103 3411 9528 SH SOLE 0 0 9528 ISHARES INC ESG AWR MSCI EM 46434G863 10695 258075 SH SOLE 0 0 258075 ISHARES INC MSCI GBL MIN VOL 464286525 723 7039 SH SOLE 0 0 7039 ISHARES TR 0-5YR HI YL CP 46434V407 929 20337 SH SOLE 0 0 20337 ISHARES TR 1 3 YR TREAS BD 464287457 783 9090 SH SOLE 0 0 9090 ISHARES TR 10-20 YR TRS ETF 464288653 752 5110 SH SOLE 0 0 5110 ISHARES TR 20 YR TR BD ETF 464287432 341 2361 SH SOLE 0 0 2361 ISHARES TR AGGRES ALLOC ETF 464289859 232 3320 SH SOLE 0 0 3320 ISHARES TR CORE DIV GRWTH 46434V621 1517 30196 SH SOLE 0 0 30196 ISHARES TR CORE MSCI EAFE 46432F842 1025 13809 SH SOLE 0 0 13809 ISHARES TR CORE S&P MCP ETF 464287507 1059 4024 SH SOLE 0 0 4024 ISHARES TR CORE S&P SCP ETF 464287804 11803 108100 SH SOLE 0 0 108100 ISHARES TR CORE S&P US GWT 464287671 504 4920 SH SOLE 0 0 4920 ISHARES TR CORE S&P500 ETF 464287200 43663 101349 SH SOLE 0 0 101349 ISHARES TR CORE TOTAL USD 46434V613 28755 540099 SH SOLE 0 0 540099 ISHARES TR CORE US AGGBD ET 464287226 503 4379 SH SOLE 0 0 4379 ISHARES TR EAFE GRWTH ETF 464288885 22506 211381 SH SOLE 0 0 211381 ISHARES TR EAFE VALUE ETF 464288877 23618 464468 SH SOLE 0 0 464468 ISHARES TR ESG AWR MSCI USA 46435G425 47455 481971 SH SOLE 0 0 481971 ISHARES TR EXPND TEC SC ETF 464287549 706 1750 SH SOLE 0 0 1750 ISHARES TR FALN ANGLS USD 46435G474 6119 203231 SH SOLE 0 0 203231 ISHARES TR FLTG RATE NT ETF 46429B655 1500 29510 SH SOLE 0 0 29510 ISHARES TR GLOBAL FINLS ETF 464287333 7425 94649 SH SOLE 0 0 94649 ISHARES TR GLOBAL TECH ETF 464287291 10570 186560 SH SOLE 0 0 186560 ISHARES TR GRWT ALLOCAT ETF 464289867 608 10963 SH SOLE 0 0 10963 ISHARES TR IBOXX HI YD ETF 464288513 1367 15622 SH SOLE 0 0 15622 ISHARES TR IBOXX INV CP ETF 464287242 2320 17440 SH SOLE 0 0 17440 ISHARES TR ISHARES BIOTECH 464287556 857 5304 SH SOLE 0 0 5304 ISHARES TR ISHS 1-5YR INVS 464288646 9970 182464 SH SOLE 0 0 182464 ISHARES TR MBS ETF 464288588 3082 28497 SH SOLE 0 0 28497 ISHARES TR MRGSTR MD CP GRW 464288307 331 4803 SH SOLE 0 0 4803 ISHARES TR MSCI EAFE MIN VL 46429B689 641 8511 SH SOLE 0 0 8511 ISHARES TR MSCI USA MIN VOL 46429B697 1059 14407 SH SOLE 0 0 14407 ISHARES TR MSCI USA VALUE 46432F388 12051 119675 SH SOLE 0 0 119675 ISHARES TR NATIONAL MUN ETF 464288414 2795 24062 SH SOLE 0 0 24062 ISHARES TR PFD AND INCM SEC 464288687 1987 51190 SH SOLE 0 0 51190 ISHARES TR RUS 1000 ETF 464287622 755 3122 SH SOLE 0 0 3122 ISHARES TR RUS 1000 GRW ETF 464287614 521 1901 SH SOLE 0 0 1901 ISHARES TR RUS 2000 GRW ETF 464287648 494 1683 SH SOLE 0 0 1683 ISHARES TR RUS MD CP GR ETF 464287481 325 2899 SH SOLE 0 0 2899 ISHARES TR S&P MC 400GR ETF 464287606 412 5200 SH SOLE 0 0 5200 ISHARES TR SELECT DIVID ETF 464287168 2859 24926 SH SOLE 0 0 24926 ISHARES TR SHRT NAT MUN ETF 464288158 543 5052 SH SOLE 0 0 5052 ISHARES TR TIPS BD ETF 464287176 11867 92933 SH SOLE 0 0 92933 ISHARES TR U.S. ENERGY ETF 464287796 5260 186143 SH SOLE 0 0 186143 ISHARES TR U.S. MED DVC ETF 464288810 683 10885 SH SOLE 0 0 10885 ISHARES TR U.S. REAL ES ETF 464287739 1288 12579 SH SOLE 0 0 12579 ISHARES TR U.S. TECH ETF 464287721 564 5570 SH SOLE 0 0 5570 ISHARES TR US TREAS BD ETF 46429B267 22551 850024 SH SOLE 0 0 850024 ISHARES U S ETF TR GSCI CMDTY STGY 46431W853 8338 232652 SH SOLE 0 0 232652 JOHNSON & JOHNSON COM 478160104 871 5395 SH SOLE 0 0 5395 JPMORGAN CHASE & CO COM 46625H100 1233 7535 SH SOLE 0 0 7535 L3HARRIS TECHNOLOGIES INC COM 502431109 440 2000 SH SOLE 0 0 2000 M & T BK CORP COM 55261F104 204 1367 SH SOLE 0 0 1367 MCDONALDS CORP COM 580135101 539 2238 SH SOLE 0 0 2238 MEDTRONIC PLC SHS G5960L103 232 1854 SH SOLE 0 0 1854 MERCK & CO INC COM 58933Y105 279 3710 SH SOLE 0 0 3710 MICROSOFT CORP COM 594918104 1895 6723 SH SOLE 0 0 6723 MODERNA INC COM 60770K107 471 1225 SH SOLE 0 0 1225 NOVAVAX INC COM NEW 670002401 207 1000 SH SOLE 0 0 1000 NUVEEN MUN VALUE FD INC COM 670928100 125 11000 SH SOLE 0 0 11000 ORACLE CORP COM 68389X105 355 4079 SH SOLE 0 0 4079 PAYCHEX INC COM 704326107 823 7321 SH SOLE 0 0 7321 PFIZER INC COM 717081103 347 8074 SH SOLE 0 0 8074 PIMCO ETF TR ENHAN SHRT MA AC 72201R833 503 4934 SH SOLE 0 0 4934 PROCTER AND GAMBLE CO COM 742718109 590 4221 SH SOLE 0 0 4221 SELECT SECTOR SPDR TR FINANCIAL 81369Y605 899 23961 SH SOLE 0 0 23961 SELECT SECTOR SPDR TR SBI HEALTHCARE 81369Y209 874 6862 SH SOLE 0 0 6862 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 1284 20095 SH SOLE 0 0 20095 SOUTHERN CO COM 842587107 279 4503 SH SOLE 0 0 4503 SPDR DOW JONES INDL AVERAGE UT SER 1 78467X109 271 800 SH SOLE 0 0 800 SPDR S&P 500 ETF TR TR UNIT 78462F103 3694 8608 SH SOLE 0 0 8608 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 1828 3802 SH SOLE 0 0 3802 SPDR SER TR NUVEEN BLMBRG SR 78468R739 318 6429 SH SOLE 0 0 6429 SPDR SER TR S&P 600 SML CAP 78464A813 436 4600 SH SOLE 0 0 4600 SPDR SER TR S&P DIVID ETF 78464A763 1933 16446 SH SOLE 0 0 16446 SPDR SER TR S&P HOMEBUILD 78464A888 849 11828 SH SOLE 0 0 11828 STARBUCKS CORP COM 855244109 508 4607 SH SOLE 0 0 4607 TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS 874039100 335 3000 SH SOLE 0 0 3000 TARGET CORP COM 87612E106 458 2000 SH SOLE 0 0 2000 TESLA INC COM 88160R101 473 610 SH SOLE 0 0 610 VANECK ETF TRUST SEMICONDUCTR ETF 92189F676 809 3155 SH SOLE 0 0 3155 VANGUARD INDEX FDS GROWTH ETF 922908736 338 1164 SH SOLE 0 0 1164 VANGUARD INDEX FDS REAL ESTATE ETF 922908553 802 7875 SH SOLE 0 0 7875 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 416 5048 SH SOLE 0 0 5048 VANGUARD WORLD FDS INF TECH ETF 92204A702 755 1882 SH SOLE 0 0 1882 VERIZON COMMUNICATIONS INC COM 92343V104 293 5430 SH SOLE 0 0 5430 VISA INC COM CL A 92826C839 580 2602 SH SOLE 0 0 2602 VULCAN MATLS CO COM 929160109 524 3100 SH SOLE 0 0 3100 WALMART INC COM 931142103 655 4697 SH SOLE 0 0 4697 WP CAREY INC COM 92936U109 277 3797 SH SOLE 0 0 3797