0001085146-21-002572.txt : 20210816 0001085146-21-002572.hdr.sgml : 20210816 20210816140325 ACCESSION NUMBER: 0001085146-21-002572 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20210630 FILED AS OF DATE: 20210816 DATE AS OF CHANGE: 20210816 EFFECTIVENESS DATE: 20210816 FILER: COMPANY DATA: COMPANY CONFORMED NAME: High Falls Advisors, Inc CENTRAL INDEX KEY: 0001569139 IRS NUMBER: 461165286 STATE OF INCORPORATION: NY FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-17373 FILM NUMBER: 211176674 BUSINESS ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 BUSINESS PHONE: 585-935-5300 MAIL ADDRESS: STREET 1: 180 SOUTH CLINTON AVE STREET 2: SUITE 300 CITY: ROCHESTER STATE: NY ZIP: 14604 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001569139 XXXXXXXX 06-30-2021 06-30-2021 false High Falls Advisors, Inc

180 SOUTH CLINTON AVE SUITE 300 ROCHESTER NY 14604

13F HOLDINGS REPORT 028-17373 N Jennifer Vogler 585-935-5308 /s/Jennifer Vogler Rochester NY 08-16-2021 0 118 371723 false INFORMATION TABLE 2 infotable.xml INFORMATION TABLE AMAZON COM INC COM 023135106 526 153 SH SOLE 0 0 153 AMGEN INC COM 031162100 631 2588 SH SOLE 0 0 2588 APPLE INC COM 037833100 6342 46309 SH SOLE 0 0 46309 AUTOMATIC DATA PROCESSING IN COM 053015103 215 1083 SH SOLE 0 0 1083 BERKSHIRE HATHAWAY INC DEL CL A 084670108 419 1 SH SOLE 0 0 1 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 410 1477 SH SOLE 0 0 1477 BOEING CO COM 097023105 784 3273 SH SOLE 0 0 3273 BOULDER GROWTH & INCOME FD I COM 101507101 152 11214 SH SOLE 0 0 11214 CATERPILLAR INC COM 149123101 1157 5317 SH SOLE 0 0 5317 COCA COLA CO COM 191216100 319 5888 SH SOLE 0 0 5888 CSX CORP COM 126408103 289 9000 SH SOLE 0 0 9000 DEERE & CO COM 244199105 494 1400 SH SOLE 0 0 1400 DISNEY WALT CO COM 254687106 273 1555 SH SOLE 0 0 1555 EASTMAN CHEM CO COM 277432100 465 3980 SH SOLE 0 0 3980 EXXON MOBIL CORP COM 30231G102 924 14646 SH SOLE 0 0 14646 FIDELITY MERRIMACK STR TR CORP BOND ETF 316188101 4350 78077 SH SOLE 0 0 78077 FIRST TR MORNINGSTAR DIVID L SHS 336917109 766 23081 SH SOLE 0 0 23081 HOME DEPOT INC COM 437076102 292 915 SH SOLE 0 0 915 HONEYWELL INTL INC COM 438516106 778 3545 SH SOLE 0 0 3545 INTEL CORP COM 458140100 371 6601 SH SOLE 0 0 6601 INTERNATIONAL BUSINESS MACHS COM 459200101 256 1750 SH SOLE 0 0 1750 INTUIT COM 461202103 212 432 SH SOLE 0 0 432 INVESCO DB COMMDY INDX TRCK UNIT 46138B103 631 32781 SH SOLE 0 0 32781 INVESCO EXCH TRADED FD TR II NASDAQNXTGEN100 46138G631 224 6502 SH SOLE 0 0 6502 INVESCO EXCH TRADED FD TR II S&P500 LOW VOL 46138E354 743 12204 SH SOLE 0 0 12204 INVESCO EXCHANGE TRADED FD T INTL DIVI ACHI 46137V548 1005 56903 SH SOLE 0 0 56903 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 302 2006 SH SOLE 0 0 2006 INVESCO EXCHANGE TRADED FD T ZACKS MULT AST 46137Y500 1010 41301 SH SOLE 0 0 41301 INVESCO QQQ TR UNIT SER 1 46090E103 3376 9524 SH SOLE 0 0 9524 ISHARES INC ESG AWR MSCI EM 46434G863 17274 382585 SH SOLE 0 0 382585 ISHARES INC MSCI GBL MIN VOL 464286525 777 7557 SH SOLE 0 0 7557 ISHARES TR 0-5YR HI YL CP 46434V407 380 8256 SH SOLE 0 0 8256 ISHARES TR 1 3 YR TREAS BD 464287457 871 10114 SH SOLE 0 0 10114 ISHARES TR 3 7 YR TREAS BD 464288661 2539 19448 SH SOLE 0 0 19448 ISHARES TR AGGRES ALLOC ETF 464289859 210 2978 SH SOLE 0 0 2978 ISHARES TR CMBS ETF 46429B366 1331 24483 SH SOLE 0 0 24483 ISHARES TR CORE DIV GRWTH 46434V621 313 6210 SH SOLE 0 0 6210 ISHARES TR CORE MSCI EAFE 46432F842 1071 14313 SH SOLE 0 0 14313 ISHARES TR CORE S&P MCP ETF 464287507 1136 4226 SH SOLE 0 0 4226 ISHARES TR CORE S&P SCP ETF 464287804 12181 107813 SH SOLE 0 0 107813 ISHARES TR CORE S&P US GWT 464287671 497 4920 SH SOLE 0 0 4920 ISHARES TR CORE S&P500 ETF 464287200 39787 92546 SH SOLE 0 0 92546 ISHARES TR CORE TOTAL USD 46434V613 28526 533301 SH SOLE 0 0 533301 ISHARES TR CORE US AGGBD ET 464287226 515 4464 SH SOLE 0 0 4464 ISHARES TR EAFE GRWTH ETF 464288885 16375 152636 SH SOLE 0 0 152636 ISHARES TR EAFE VALUE ETF 464288877 24739 477960 SH SOLE 0 0 477960 ISHARES TR ESG AWR MSCI USA 46435G425 40831 414653 SH SOLE 0 0 414653 ISHARES TR EXPND TEC SC ETF 464287549 707 1750 SH SOLE 0 0 1750 ISHARES TR FALN ANGLS USD 46435G474 5178 172818 SH SOLE 0 0 172818 ISHARES TR FLTG RATE NT ETF 46429B655 570 11211 SH SOLE 0 0 11211 ISHARES TR GLOBAL FINLS ETF 464287333 9157 117990 SH SOLE 0 0 117990 ISHARES TR GLOBAL TECH ETF 464287291 4482 13278 SH SOLE 0 0 13278 ISHARES TR GRWT ALLOCAT ETF 464289867 610 10900 SH SOLE 0 0 10900 ISHARES TR IBOXX HI YD ETF 464288513 1751 19892 SH SOLE 0 0 19892 ISHARES TR IBOXX INV CP ETF 464287242 2386 17760 SH SOLE 0 0 17760 ISHARES TR ISHS 1-5YR INVS 464288646 19333 352730 SH SOLE 0 0 352730 ISHARES TR MBS ETF 464288588 2449 22630 SH SOLE 0 0 22630 ISHARES TR MRGSTR MD CP GRW 464288307 331 4803 SH SOLE 0 0 4803 ISHARES TR MSCI EAFE MIN VL 46429B689 692 9161 SH SOLE 0 0 9161 ISHARES TR MSCI USA MIN VOL 46429B697 1230 16707 SH SOLE 0 0 16707 ISHARES TR MSCI USA MMENTM 46432F396 5650 32575 SH SOLE 0 0 32575 ISHARES TR MSCI USA VALUE 46432F388 12062 114808 SH SOLE 0 0 114808 ISHARES TR NATIONAL MUN ETF 464288414 3307 28213 SH SOLE 0 0 28213 ISHARES TR PFD AND INCM SEC 464288687 1425 36237 SH SOLE 0 0 36237 ISHARES TR RUS 1000 GRW ETF 464287614 516 1901 SH SOLE 0 0 1901 ISHARES TR RUS 2000 GRW ETF 464287648 524 1682 SH SOLE 0 0 1682 ISHARES TR RUS MD CP GR ETF 464287481 328 2896 SH SOLE 0 0 2896 ISHARES TR RUSSELL 2000 ETF 464287655 821 3579 SH SOLE 0 0 3579 ISHARES TR S&P MC 400GR ETF 464287606 421 5200 SH SOLE 0 0 5200 ISHARES TR SELECT DIVID ETF 464287168 2983 25576 SH SOLE 0 0 25576 ISHARES TR SHRT NAT MUN ETF 464288158 303 2813 SH SOLE 0 0 2813 ISHARES TR TIPS BD ETF 464287176 868 6780 SH SOLE 0 0 6780 ISHARES TR TRANS AVG ETF 464287192 915 3521 SH SOLE 0 0 3521 ISHARES TR U.S. ENERGY ETF 464287796 6802 233809 SH SOLE 0 0 233809 ISHARES TR U.S. MED DVC ETF 464288810 636 1761 SH SOLE 0 0 1761 ISHARES TR U.S. REAL ES ETF 464287739 1308 12835 SH SOLE 0 0 12835 ISHARES TR U.S. TECH ETF 464287721 552 5552 SH SOLE 0 0 5552 ISHARES TR US TREAS BD ETF 46429B267 30342 1140674 SH SOLE 0 0 1140674 ISHARES U S ETF TR GSCI CMDTY STGY 46431W853 7637 221356 SH SOLE 0 0 221356 JOHNSON & JOHNSON COM 478160104 889 5394 SH SOLE 0 0 5394 JPMORGAN CHASE & CO COM 46625H100 1174 7548 SH SOLE 0 0 7548 L3HARRIS TECHNOLOGIES INC COM 502431109 432 2000 SH SOLE 0 0 2000 LOGITECH INTL S A SHS H50430232 242 2000 SH SOLE 0 0 2000 MCDONALDS CORP COM 580135101 517 2237 SH SOLE 0 0 2237 MEDTRONIC PLC SHS G5960L103 250 2015 SH SOLE 0 0 2015 MERCK & CO INC COM 58933Y105 274 3522 SH SOLE 0 0 3522 MICROSOFT CORP COM 594918104 1898 7006 SH SOLE 0 0 7006 MODERNA INC COM 60770K107 288 1225 SH SOLE 0 0 1225 NUVEEN MUN VALUE FD INC COM 670928100 127 11000 SH SOLE 0 0 11000 ORACLE CORP COM 68389X105 317 4078 SH SOLE 0 0 4078 PAYCHEX INC COM 704326107 785 7311 SH SOLE 0 0 7311 PFIZER INC COM 717081103 360 9191 SH SOLE 0 0 9191 PIMCO ETF TR ENHAN SHRT MA AC 72201R833 503 4934 SH SOLE 0 0 4934 PROCTER AND GAMBLE CO COM 742718109 569 4219 SH SOLE 0 0 4219 SELECT SECTOR SPDR TR ENERGY 81369Y506 889 16506 SH SOLE 0 0 16506 SELECT SECTOR SPDR TR FINANCIAL 81369Y605 943 25699 SH SOLE 0 0 25699 SELECT SECTOR SPDR TR SBI INT-UTILS 81369Y886 671 10613 SH SOLE 0 0 10613 SELECT SECTOR SPDR TR SBI MATERIALS 81369Y100 770 9354 SH SOLE 0 0 9354 SOUTHERN CO COM 842587107 272 4500 SH SOLE 0 0 4500 SPDR DOW JONES INDL AVERAGE UT SER 1 78467X109 276 800 SH SOLE 0 0 800 SPDR S&P 500 ETF TR TR UNIT 78462F103 3763 8791 SH SOLE 0 0 8791 SPDR S&P MIDCAP 400 ETF TR UTSER1 S&PDCRP 78467Y107 2764 5630 SH SOLE 0 0 5630 SPDR SER TR S&P 600 SML CAP 78464A813 450 4600 SH SOLE 0 0 4600 SPDR SER TR S&P DIVID ETF 78464A763 2011 16446 SH SOLE 0 0 16446 SPDR SER TR S&P HOMEBUILD 78464A888 952 12994 SH SOLE 0 0 12994 STARBUCKS CORP COM 855244109 515 4604 SH SOLE 0 0 4604 TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS 874039100 360 3000 SH SOLE 0 0 3000 TARGET CORP COM 87612E106 483 2000 SH SOLE 0 0 2000 TESLA INC COM 88160R101 415 610 SH SOLE 0 0 610 VANECK VECTORS ETF TR SEMICONDUCTOR ET 92189F676 906 3455 SH SOLE 0 0 3455 VANGUARD INDEX FDS GROWTH ETF 922908736 362 1264 SH SOLE 0 0 1264 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 470 5681 SH SOLE 0 0 5681 VANGUARD SPECIALIZED FUNDS DIV APP ETF 921908844 215 1391 SH SOLE 0 0 1391 VERIZON COMMUNICATIONS INC COM 92343V104 305 5443 SH SOLE 0 0 5443 VISA INC COM CL A 92826C839 668 2856 SH SOLE 0 0 2856 VULCAN MATLS CO COM 929160109 348 2000 SH SOLE 0 0 2000 WALMART INC COM 931142103 662 4694 SH SOLE 0 0 4694 WP CAREY INC COM 92936U109 283 3797 SH SOLE 0 0 3797