REVENUE RECOGNITION - SCHEDULE OF REVENUES DISAGGREGATION (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022
Disaggregation of Revenue [Line Items]
Total revenue	$ 44,546	$ 19,580
Digital publishing
Disaggregation of Revenue [Line Items]
Total revenue	4,130	8,032
Advertising technology
Disaggregation of Revenue [Line Items]
Total revenue	9,463	11,548
Consumer insights
Disaggregation of Revenue [Line Items]
Total revenue	23,868	0
Creative services
Disaggregation of Revenue [Line Items]
Total revenue	5,130	0
Media services
Disaggregation of Revenue [Line Items]
Total revenue	$ 1,955	$ 0