10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)

þ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2017

or

¨ TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from __________________ to __________________

Commission file number: 000-54887

Bright Mountain Media, Inc.

(Exact name of registrant as specified in its charter)

Florida	27-2977890
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)

6400 Congress Avenue, Suite 2050, Boca Raton, Florida	33487
(Address of principal executive offices)	(Zip Code)

561-998-2440

(Registrant's telephone number, including area code)

not applicable

(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. þ Yes ¨ No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). þ Yes ¨ No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	o	Accelerated filer	o
Non-accelerated filer	o	Smaller reporting company	þ
		Emerging growth company	þ

If an emerging growth company, indicate by checkmark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act) o Yes þ No

As of August 21, 2017 the issuer had 44,943,631 shares of its common stock outstanding.

TABLE OF CONTENTS

		Page No.
	PART I - FINANCIAL INFORMATION
ITEM 1.	FINANCIAL STATEMENTS.	1
ITEM 2.	MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.	23
ITEM 3.	QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.	28
ITEM 4.	CONTROLS AND PROCEDURES.	28
	PART II - OTHER INFORMATION
ITEM 1.	LEGAL PROCEEDINGS.	29
ITEM 1A.	RISK FACTORS.	29
ITEM 2.	UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.	29
ITEM 3.	DEFAULTS UPON SENIOR SECURITIES.	29
ITEM 4.	MINE SAFETY DISCLOSURES.	29
ITEM 5.	OTHER INFORMATION.	29
ITEM 6.	EXHIBITS.	29

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION

Various statements in this report contain or may contain forward-looking statements that are subject to known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements were based on various factors and were derived from utilizing numerous assumptions and other factors that could cause our actual results to differ materially from those in the forward-looking statements. These factors include, but are not limited to:

· our history of losses and our ability to continue as a going concern;

· our ability to successfully integrate the operations of the Black Helmet Apparel business;

· our ability to close the Daily Engage Media acquisition and launch the Bright Mountain Media Ad Network;

· a failure to successfully transition to primarily advertising based revenue model;

· the impact of seasonal fluctuations on our revenues;

· once established, our failure to detect advertising fraud;

· our dependence on our relationships with Amazon, eBay and PayPal;

· our dependence on a limited number of vendors;

· our dependence on our relationship with Google AdSense;

· acquisitions of new businesses and our ability to integrate those businesses into our operations;

· online security breaches;

· failure to effectively promote our brand;

· our ability to protect our content;

· our ability to protect our intellectual property rights and our proprietary content;

· the success of our technology development efforts;

· additional competition resulting from our business expansion strategy;

· liability related to content which appears on our websites;

i

· regulatory risks;

· dependence on executive officers and certain key employees and consultants;

· our ability to hire qualified personnel;

· third party content;

· possible problems with our network infrastructure;

· the historic illiquid nature of our common stock;

· risks associated with securities litigation;

· material weaknesses in our internal control over financial reporting;

· the lack of cash dividends on our common stock;

· provisions of our charter and Florida law which may have anti-takeover effects;

· control of our company by our management; and

· the dilutive effect of conversion of our 10% Series A convertible preferred stock and/or the payment of stock dividends on those shares to our common shareholders.

Most of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described in connection with any forward-looking statements that may be made herein. Readers are cautioned not to place undue reliance on these forward-looking statements and readers should carefully review this report, our Annual Report on Form 10-K for the year ended December 31, 2016 and our other filings with the Securities and Exchange Commission in their entirety. Except for our ongoing obligations to disclose material information under the Federal securities laws, we undertake no obligation to release publicly any revisions to any forward-looking statements, to report events or to report the occurrence of unanticipated events. These forward-looking statements speak only as of the date of this report, and you should not rely on these statements without also considering the risks and uncertainties associated with these statements and our business.

OTHER PERTINENT INFORMATION

Unless specifically set forth to the contrary, when used in this report the terms “Bright Mountain”, the “Company,” “we”, “us”, “our” and similar terms refer to Bright Mountain Media, Inc., a Florida corporation, and its subsidiaries. In addition, when used in this report, “second quarter of 2017” refers to the three months ended June 30, 2017, "second quarter of 2016" refers to the three months ended June 30, 2016, “2017” refers to the year ending December 31, 2017 and “2016” refers to the year ended December 31, 2016.

Unless specifically set forth to the contrary, the information which appears on our website at www.brightmountainmedia.com is not part of this report.

ii

PART 1 - FINANCIAL INFORMATION

ITEM 1.

FINANCIAL STATEMENTS.

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

 CONDENSED CONSOLIDATED BALANCE SHEETS

	June 30,			December 31,
	2017			2016
	(unaudited)
ASSETS
Current assets
Cash	$	101,029		$	162,795
Accounts Receivable		123,514			157,013
Prepaid Expenses and Other Current Assets		104,102			132,950
Inventories		1,066,575			1,127,072
Total current assets		1,395,220			1,579,830
Fixed Assets, net		101,158			99,001
Website Acquisition Assets, net		815,572			967,114
Tradenames		150,000			150,000
Other Assets		51,497			184,400
Total Assets	$	2,513,447		$	2,980,345
LIABILITIES AND SHAREHOLDERS' EQUITY
Current Liabilities
Accounts Payable	$	590,724		$	654,140
Accrued Interest		73,958			11,111
Accrued Interest to Related Party		12,450			5,592
Premium Finance Loan Payable		4,694			53,643
Deferred Rent		15,976			—
Note Payable		500,000			500,000
Total Current Liabilities		1,197,802			1,224,486
Long Term Debt to Related Parties, net		680,673			185,905
Total Liabilities		1,878,475			1,410,391
Commitments and contingencies (See Note 9)
Shareholders' Equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 100,000 and 100,000 shares issued and outstanding
Series A, 2,000,000 shares designated, 100,000 and 100,000 shares issued and outstanding		1,000			1,000
Series B, 1,000,000 shares designated, 0 and 0 shares issued and outstanding		—			—
Series C, 2,000,000 shares designated, 0 and 0 shares issued and outstanding		—			—
Series D, 2,000,000 shares designated, 0 and 0 shares issued and outstanding		—			—
Common stock, par value $0.01, 324,000,000 shares authorized, 44,943,631 issued and outstanding and 44,901,531 issued and outstanding, respectively		449,437			449,016
Additional paid-in capital		10,566,521			9,944,744
Accumulated Deficit		(10,381,986	)		(8,824,806	)
Total shareholders' equity		634,972			1,569,954
Total liabilities and shareholders' equity	$	2,513,447		$	2,980,345

See accompanying notes to unaudited condensed consolidated financial statements

1

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

	For the Three Months Ended						For the Six Months Ended
	June 30,						June 30,
	2017			2016			2017			2016
Product Sales	$	572,931		$	336,042		$	1,124,286		$	683,821
Revenues from services		93,890			123,128			203,633			199,764
Total revenues		666,821			459,170			1,327,919			883,585
Cost of sales		365,411			236,986			741,467			507,521
Gross profit		301,410			222,184			586,452			376,064
Selling, general and administrative expenses		1,064,765			732,339			1,948,968			1,519,053
Loss from operations		(763,355	)		(510,155	)		(1,362,516	)		(1,142,989	)
Other income (expense)
Interest income		137			6			219			10
Interest expense		(34,591	)		(21,758	)		(69,751	)		(37,885	)
Interest expense - related party		(76,124	)		—			(125,132	)		—
Total other income (expense)		(110,578	)		(21,752	)		(194,664	)		(37,875	)
Net loss before income taxes		(873,933	)		(531,907	)		(1,557,180	)		(1,180,864	)
Income taxes		—			—			—			—
Net loss		(873,933	)		(531,907	)		(1,557,180	)		(1,180,864	)
Preferred stock dividends
Series A, Series B, Series C and Series D preferred stock		754			110,197			2,727			218,186
Total preferred stock dividends		754			110,197			2,727			218,186
Net loss attributable to common shareholders	$	(874,687	)	$	(642,104	)	$	(1,559,907	)	$	(1,399,050	)
Basic and diluted net loss per share	$	(0.02	)	$	(0.02	)	$	(0.03	)	$	(0.04	)
Weighted average shares outstanding - basic and diluted		44,936,196			37,377,483			44,925,043			36,927,554

See accompanying notes to unaudited condensed consolidated financial statements

2

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES

 CONDENSED CONSOLIDATED STATEMENTS OF CHANGE IN SHAREHOLDERS' EQUITY

For the Six Months Ended June 30, 2017

(Unaudited)

									Additional						Total
	Preferred Stock				Common Stock				Paid-in			Accumulated			Shareholders'
	Shares		Amount		Shares		Amount		Capital			Deficit			Equity
Balance – December 31, 2016		100,000	$	1,000		44,901,531	$	449,016	$	9,944,744		$	(8,824,806	)	$	1,569,954
Common stock issued for services ($0.85/share)						3,600		36		3,024						3,060
Common stock issued for 10% dividend payment pursuant to Series A preferred stock Subscription Agreements						10,000		100		(100	)					—
Stock option compensation expense										78,838						73,838
Common stock issued as compensation						28,500		285		22,515						22,800
Beneficial conversion feature										522,500						522,500
Net loss for the six months ended June 30, 2017													(1,557,180	)		(1,557,180	)
Balance – June 30, 2017		100,000	$	1,000		44,943,631	$	449,437	$	10,566,521		$	(10,381,986	)	$	634,972

See accompanying notes to unaudited condensed consolidated financial statements

3

BRIGHT MOUNTAIN MEDIA, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(Unaudited)

	For the Six Months Ended
	June 30,
	2017			2016
Cash flows from operating activities:
Net loss	$	(1,557,180	)	$	(1,180,864	)
Adjustments to reconcile net loss to net cash used in operations:
Depreciation		12,148			6,679
Amortization of debt discount		67,268			18,715
Amortization		151,542			124,425
Stock option compensation expense		73,838			77,124
Common stock issued for services		25,860			54,930
Changes in operating assets and liabilities:
Accounts receivable		33,499			3,302
Inventory		60,497			37,958
Prepaid expenses and other current assets		52,848			52,059
Accounts payable		(63,416	)		(106,298	)
Accrued interest		62,847			—
Accrued interest - related party		6,858			—
Deferred rents		15,976			—
Other assets		108,903			467
Net cash used in operating activities		(948,512	)		(911,503	)
Cash flows from investing activities:
Purchase of fixed assets		(14,305	)		(5,621	)
Purchase of websites		—			(131,237	)
Net cash used in investing activities		(14,305	)		(136,858	)
Cash flows from financing activities:
Sale of common stock		—			500,000
Repayments on insurance premium notes payable		(48,949	)		(51,337	)
Long-term debt – Loan from related parties		950,000			300,000
Net cash provided by financing activities		901,051			748,663
Net decrease in cash		(61,766	)		(299,698	)
Cash at beginning of period		162,795			416,187
Cash at end of period	$	101,029		$	116,489
Supplemental disclosure of cash flow information
Cash paid for:
Interest	$	52,400		$	13,714
Income taxes	$	—		$	—
Non-cash investing and financing activities
Premium finance loan payable recorded as prepaid	$	42,362		$	38,060
Payable for purchase of website	$	—		$	150,000
Debt discount on convertible notes payable	$	522,500		$	—

See accompanying notes to unaudited condensed consolidated financial statements

4

BRIGHT MOUNTAIN MEDIA, INC., AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2017

(Unaudited)

NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES.

Organization and Nature of Operations

Bright Mountain Media, Inc. is a Florida corporation formed on May 20, 2010. Its wholly owned subsidiaries, Bright Mountain LLC, and The Bright Insurance Agency, LLC, were formed as Florida limited liability companies in May 2011.  Its wholly owned subsidiary, Bright Watches, LLC was formed as a Florida limited liability company in December 2015.  When used herein, the terms "BMTM," the "Company," "we," "us," "our" or "Bright Mountain" refers to Bright Mountain Media, Inc. and its subsidiaries.

The Company is a media holding company of online assets.  We sell various products through our proprietary websites and retail location, and through third party e-commerce distributor portals. Our websites provide content designed to attract and retain targeted Internet audiences. We generate revenues from two segments, product sales and services.  Services consists of advertising revenue and subscription revenue.  Our advertising revenue is generated primarily through the display of paid listings as well as display advertisements appearing on our websites.

On December 16, 2016, with an effective date of December 15, 2016, under the terms of an Asset Purchase Agreement, the Company acquired the assets, constituting the Black Helmet Apparel business (“Black Helmet”), from Sostre Enterprises, Inc.  Assets acquired included various website properties and content, social media content, inventory and other intellectual property rights. The Black Helmet line of apparel features clothing and accessories focused on firefighters.

Basis of Presentation

The interim unaudited condensed consolidated financial statements included herein have been prepared by the Company pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”). In the opinion of the Company’s management, all adjustments necessary to present fairly the consolidated results of operations and cash flows for the six months ended June 30, 2017 and the consolidated financial position as of June 30, 2017 have been made. The results of operations for such interim period are not necessarily indicative of the operating results expected for the full year.

Principles of Consolidation

The interim unaudited condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. All significant intercompany transactions and balances have been eliminated in consolidation.

Use of Estimates

Our consolidated financial statements are prepared in accordance with Accounting Principles Generally Accepted in the United States (“GAAP”). These accounting principles require management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management's judgment in its application. There are also areas in which management's judgment in selecting any available alternative would not produce a materially different result. Significant estimates included in the accompanying consolidated financial statements include revenue recognition, the fair value of acquired assets for purchase price allocation in business combinations, valuation of inventory, valuation of intangible assets, estimates of amortization period for intangible assets, estimates of depreciation period for fixed assets, valuation of equity based transactions, and the valuation allowance on deferred tax assets.

5

BRIGHT MOUNTAIN MEDIA, INC., AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2017

(Unaudited)

NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

Cash and Cash Equivalents

The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents.

Fair Value of Financial Instruments and Fair Value Measurements

The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities.

We adopted accounting guidance for financial and non-financial assets and liabilities in accordance with ASC 820 “Fair Value Measurements and Disclosures.”  This standard defines fair value, provides guidance for measuring fair value and requires certain disclosures. This standard does not require any new fair value measurements, but rather applies to all other accounting pronouncements that require or permit fair value measurements. This guidance does not apply to measurements related to share-based payments. This guidance discusses valuation techniques, such as the market approach (comparable market prices), the income approach (present value of future income or cash flow), and the cost approach (cost to replace the service capacity of an asset or replacement cost). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels:

Level 1:	Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.
Level 2:	Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active.
Level 3:	Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use

Accounts Receivable

Accounts receivable are recorded at fair value on the date revenue is recognized. The Company provides allowances for doubtful accounts for estimated losses resulting from the inability of its customers to repay their obligation. If the financial condition of the Company's customers were to deteriorate, resulting in an impairment of their ability to repay, additional allowances may be required. The Company provides for potential uncollectible accounts receivable based on specific customer identification and historical collection experience adjusted for existing market conditions. If market conditions decline, actual collection experience may not meet expectations and may result in decreased cash flows and increased bad debt expense.

The policy for determining past due status is based on the contractual payment terms of each customer, which are generally net 60 or net 90 days. Once collection efforts by the Company and its collection agency are exhausted, the determination for charging off uncollectible receivables is made.

Inventories

Inventories consist of finished goods and are stated at the lower of cost or market using the first in, first out (FIFO) method. Provisions have been made to reduce excess or obsolete inventories to their net realizable value.

6

BRIGHT MOUNTAIN MEDIA, INC., AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2017

(Unaudited)

NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

Revenue Recognition

The Company recognizes revenue on our products in accordance with ASC 605, “Revenue Recognition.”  Under these guidelines, revenue is recognized on sales transactions when all of the following exist: persuasive evidence of an arrangement did exist; delivery of product has occurred; the sales price to the buyer is fixed or determinable; and collectability is reasonably assured. The Company has several revenue streams generated directly from its website and specific revenue recognition criteria for each revenue stream is as follows:

· Sale of merchandise directly to consumers: The Company's product sales are recognized either FOB shipping point or FOB destination, dependent on the customer. Revenues are therefore recognized at point of ownership transfer, accordingly;

· Advertising revenue is received directly form companies who pay the Company a monthly fee for advertising space;

· Advertising revenues are generated by users “clicking” on website advertisements utilizing several ad network partners: Revenues are recognized, on a net basis, upon receipt of payment by the ad network partner since the revenue is not determinable until it is received; and

· Subscription revenues are generated by the sale of access to career postings on one of our websites. The term of the subscriptions range from one month to twelve months. Revenues are recognized, on a net basis, over the term of the subscription period. All sales are final per the subscription Terms of Use.

The Company follows the guidance of ASC 605-50-25, “Revenue Recognition, Customer Payments.”  Accordingly, any incentives received from vendors are recognized as a reduction of the cost of products included in inventories. Promotional products or samples given to customers or potential customers are recognized as a cost of goods sold. Cash incentives provided to our customers are recognized as a reduction of the related sale price, and, therefore, are a reduction in sales.

Cost of Sales

Components of costs of sales include product costs, shipping costs to customers and any inventory adjustments.

Shipping and Handling Costs

The Company includes shipping and handling fees billed to customers as revenues and shipping and handling costs for shipments to customers as cost of revenues.

Sales Return Reserve Policy

Our return policy generally allows our end users to return purchased products for refund or in exchange for new products. We estimate a reserve for sales returns, if any, and record that reserve amount as a reduction of sales and as a sales return reserve liability. Sales to consumers on our web site generally may be returned within a reasonable period of time.

Product Warranty Reserve Policy

The Company is a retail distributor of products and warranties are the responsibility of the manufacturer. Therefore, the Company does not record a reserve for product warranty

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BRIGHT MOUNTAIN MEDIA, INC., AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2017

(Unaudited)

NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

Property and Equipment

Property and equipment is recorded at cost. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets of five to seven years for office furniture and equipment, and five years for computer equipment. Leasehold improvements are amortized over the lesser of the lease term or the useful life of the improvements. Expenditures for maintenance and repairs along with fixed assets below our capitalization threshold of $500 are expensed as incurred.

Website Development Costs

The Company accounts for its website development costs in accordance with Accounting Standards Codification (“ASC”) ASC 350-50, “Website Development Costs” (“ASC 350-50”). These costs, if any, are included in intangible assets in the accompanying consolidated financial statements or expensed immediately if the Company cannot support recovery of these costs from positive future cash flows.

ASC 350-50 requires the expensing of all costs of the preliminary project stage and the training and application maintenance stage and the capitalization of all internal or external direct costs incurred during the application and infrastructure development stage. Upgrades or enhancements that add functionality are capitalized while other costs during the operating stage are expensed as incurred. The Company amortizes the capitalized website development costs over an estimated life of five years.

As of June 30, 2017 and 2016, all website development costs have been expensed.

Amortization and Impairment of Long-Lived Assets

Amortization and impairment of long-lived assets are non-cash expenses relating primarily to website acquisitions. The Company accounts for long-lived assets in accordance with the provisions of ASC 360-10 “Accounting for the Impairment or Disposal of Long-Lived Assets.” This statement requires that long-lived assets and certain identifiable intangibles be reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable.

Website acquisition costs are amortized over five years. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell. While it is likely that we will have significant amortization expense as we continue to acquire websites, we believe that intangible assets represent costs incurred by the acquired website to build value prior to acquisition and the related amortization and impairment charges of assets, if applicable, are not ongoing costs of doing business. Non-cash amortization loss is included in selling, general and administrative expenses on the accompanying statement of operations. For the three months ended June 30, 2017 and 2016, non-cash amortization expense was $75,806 and $61,582, respectively.  For the six months ended June 30, 2017 and 2016, non-cash amortization expense was $151,542 and $124,425, respectively.  

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BRIGHT MOUNTAIN MEDIA, INC., AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2017

(Unaudited)

NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

Stock-Based Compensation

The Company accounts for stock-based instruments issued to employees for services in accordance with ASC Topic 718 “Compensation – Stock Compensation.” ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation issued to employees. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASC Topic 505-50, “Equity-Based Payments to Non-Employees.”  The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model. Non- cash stock-based stock option compensation is expensed over the requisite service period and are included in selling, general and administrative expenses on the accompanying condensed consolidated statement of operations. For the three months ended June 30, 2017 and 2016, non-cash stock-based stock option compensation expense was $35,579 and $59,551, respectively.  For the six months ended June 30, 2017 and 2016, non-cash stock-based stock option compensation expense was $73,838 and $77,124, respectively.

Advertising, Marketing and Promotion Costs

Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying statement of operations. For the three months ended June 30, 2017 and 2016, advertising, marketing and promotion expense was $72,945 and $5,056, respectively. For the six months ended June 30, 2017 and 2016, advertising, marketing and promotion expense was $165,233 and $12,106, respectively.

Income Taxes

We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized.

The Company follows the provisions of ASC 740-10 “Accounting for Uncertain Income Tax Positions.” When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50% likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for unrecognized tax benefits in the accompanying consolidated balance sheets along with any associated interest and penalties that would be payable to the taxing authorities upon examination.

As of June 30, 2017, tax years 2016, 2015, and 2014 remain open for IRS audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years.

9

BRIGHT MOUNTAIN MEDIA, INC., AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2017

(Unaudited)

NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

Basic and Diluted Net Earnings (Loss) Per Common Share

In accordance with ASC 260-10 “Earnings Per Share,” basic net earnings (loss) per common share is computed by dividing the net earnings (loss) for the period by the weighted average number of common shares outstanding during the period. Diluted earnings (loss) per share are computed using the weighted average number of common and dilutive common stock equivalent shares outstanding during the period. As of June 30, 2017 and 2016, there were approximately 2,177,000 and 1,847,000 common stock equivalent shares outstanding as stock options, respectively, 100,000 and 5,200,000 common stock equivalents from the conversion of preferred stock, respectively, and 3,050,000 and 1,000,000 common stock equivalents from the conversion of notes payable, respectively. Equivalent shares were not utilized, as the effect is anti-dilutive.

Segment Information

In accordance with the provisions of ASC 280-10, “Disclosures about Segments of an Enterprise and Related Information”, the Company is required to report financial and descriptive information about its reportable operating segments. The Company has two identifiable operating segments based on the activities of the company in accordance with the ASC 280-10. The Company's two segments are product sales and services as of June 30, 2017. The product sales segment sells merchandise directly to customers thorough e-commerce distributor portals such as Amazon and eBay and through our proprietary websites and retail location. The services segment is focused on producing advertising revenue generated by users “clicking” on website advertisements utilizing several ad network partners and direct advertisers and subscription revenue generated by the sale of access to career postings on one of our websites.

Recent Accounting Pronouncements

In June 2014, FASB issued Accounting Standards Update (“ASU”) No. 2014-09, “Revenue from Contracts with Customers.”  The update gives entities a single comprehensive model to use in reporting information about the amount and timing of revenue resulting from contracts to provide goods or services to customers. The proposed ASU, which would apply to any entity that enters into contracts to provide goods or services, would supersede the revenue recognition requirements in Topic 605 "Revenue Recognition," and most industry-specific guidance throughout the Industry Topics of the Codification. Additionally, the update would supersede some cost guidance included in Subtopic 605-35 "Revenue Recognition – Construction-Type and Production-Type Contracts." The update removes inconsistencies and weaknesses in revenue requirements and provides a more robust framework for addressing revenue issues and more useful information to users of financial statements through improved disclosure requirements. In addition, the update improves comparability of revenue recognition practices across entities, industries, jurisdictions, and capital markets and simplifies the preparation of financial statements by reducing the number of requirements to which an entity must refer. The update is effective for annual reporting periods beginning after December 15, 2018, and interim reporting periods within annual reporting periods beginning after December 15, 2019. All other entities may apply the guidance in ASU No. 2014-09 earlier as of an annual reporting period beginning after December 15, 2016, including interim reporting periods within that reporting period. All other entities also may apply the guidance in Update 2014-09 earlier as of an annual reporting period beginning after December 15, 2016, and interim reporting periods within annual reporting periods beginning one year after the annual reporting period in which the entity first applies the guidance in ASU No. 2014-09. We are currently reviewing the provisions of this ASU to determine if there will be any impact on our results of operations, cash flows or financial condition.

In August 2014, the FASB issued ASU No. 2014-15, “Presentation of Financial Statements - Going Concern,” which requires management to evaluate, at each annual and interim reporting period, whether there are conditions or events that raise substantial doubt about the entity’s ability to continue as a going concern within one year after the date the financial statements are issued and provide related disclosures.  ASU 2014-15 is effective for annual periods ending after December 15, 2016 and interim periods thereafter.  Early application was permitted. The adoption of ASU 2014-15 did not have a material effect on our condensed consolidated financial statements.

10

BRIGHT MOUNTAIN MEDIA, INC., AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2017

(Unaudited)

NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued).

In July 2015, FASB issued ASU No. 2015-11, “Inventory (Topic 330): Simplifying the Measurement of Inventory” more closely align the measurement of inventory in GAAP with the measurement of inventory in International Financial Reporting Standards (IFRS).  The amendments in this ASU do not apply to inventory that is measured using last-in, first-out (LIFO) or the retail inventory method. The amendments apply to all other inventory, which includes inventory that is measured using first-in, first-out (FIFO) or average cost. An entity should measure inventory within the scope of this Update at the lower of cost and net realizable value. Net realizable value is the estimated selling prices in the ordinary course of business, less reasonably predictable costs of completion, disposal, and transportation. Subsequent measurement is unchanged for inventory measured using LIFO or the retail inventory method. For public business entities, this ASU is effective for fiscal years beginning after December 15, 2016, including interim periods within those fiscal years. For all other entities, this ASU is effective for fiscal years beginning after December 15, 2016, and interim periods within fiscal years beginning after December 15, 2017. The amendments in this ASU should be applied prospectively with earlier application permitted as of the beginning of an interim or annual reporting period.The adoption of ASU No. 2015-11 did not have a material effect on our condensed consolidated financial statements.

In February 2016, the FASB issued ASU 2016-02 “Leases,” which will amend current lease accounting to require lessees to recognize (i) a lease liability, which is a lessee’s obligation to make lease payments arising from a lease, measured on a discounted basis, and (ii) a right-of-use asset, which is an asset that represents the lessee’s right to use, or control the use of, a specified asset for the lease term. ASU 2016-02 does not significantly change lease accounting requirements applicable to lessors; however, certain changes were made to align, where necessary, lessor accounting with the lessee accounting model. This standard will be effective for fiscal years beginning after December 15, 2018, including interim periods within those fiscal years. We are currently reviewing the provisions of this ASU to determine if there will be any impact on our results of operations, cash flows or financial condition.

In March 2016, the FASB issued ASU 2016-09, Compensation – Stock Compensation: Improvements to Employee Share-Based Payment Accounting, which relates to the accounting for employee share-based payments. This standard addresses several aspects of the accounting for share-based payment award transactions, including: (a) income tax consequences; (b) classification of awards as either equity or liabilities; and (c) classification on the statement of cash flows. This standard will be effective for fiscal years beginning after December 15, 2016, including interim periods within those fiscal years. The adoption of ASU No. 2016-9 did not have a material effect on our condensed consolidated financial statements.

In April 2016, the FASB issued ASU 2016–10 “Revenue from Contract with Customers (Topic 606): Identifying Performance Obligations and Licensing.” The amendments in this Update do not change the core principle of the guidance in Topic 606. Rather, the amendments in this Update clarify the following two aspects of Topic 606: identifying performance obligations and the licensing implementation guidance, while retaining the related principles for those areas. Topic 606 includes implementation guidance on (a) contracts with customers to transfer goods and services in exchange for consideration and (b) determining whether an entity’s promise to grant a license provides a customer with either a right to use the entity’s intellectual property (which is satisfied at a point in time) or a right to access the entity’s intellectual property (which is satisfied over time). The amendments in this Update are intended render more detailed implementation guidance with the expectation to reduce the degree of judgement necessary to comply with Topic 606. We are currently reviewing the provisions of this ASU to determine if there will be any impact on our results of operations, cash flows or financial condition.

In April 2016, the FASB issued ASU No. 2016-15, “Classification of Certain Cash Receipts and Cash Payments” ASU 2016- provides guidance regarding the classification of certain items within the statement of cash flows.  ASU 2016-15 is effective for annual periods beginning after December 15, 2017 with early adoption permitted.  We do not believe this ASU will have an impact on our results of operation, cash flows, other than presentation, or financial condition.

11

BRIGHT MOUNTAIN MEDIA, INC., AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2017

(Unaudited)

NOTE 2 - GOING CONCERN.

The accompanying condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company sustained a net loss of $1,557,180 and used cash in operating activities of $948,512 for the six months ended June 30, 2017. The Company had an accumulated deficit of $10,381,986 at June 30, 2017. These factors raise substantial doubt about the ability of the Company to continue as a going concern for a reasonable period of time. The Company's continuation as a going concern is dependent upon its ability to generate revenues and its ability to continue receiving investment capital and loans from related parties to sustain its current level of operations.

Management plans to continue to raise additional capital through private placements and is exploring additional avenues for future fund-raising through both public and private sources.

The condensed consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

NOTE 3 – ACQUISITIONS.

On January 2, 2016, the Company closed the acquisition of warisboring.com pursuant to the terms and conditions of the Website Asset Purchase Agreement dated December 4, 2015 for an aggregate purchase price of $250,000.  The purchase price consisted of a cash payment of $100,000 at the January 4, 2016 closing and the balance of $150,000, payable monthly in an amount equal to 30% of the net revenues from the website, when collected, with the total amount of the earn out to be paid by January 4, 2019. The Company recorded the future monthly payments totaling $150,000 at a present value of $117,268, net of discount of $32,732.  The present value was calculated at a discount rate of 12% (which is the Company’s then most recent borrowing rate) using the estimated future revenues from the website to estimate the payment dates.  The estimated future revenues from the website were based on the average historical monthly revenues from the website prior to the Company’s acquisition.  During the six months ended June 30, 2017 and 2016, the Company amortized $5,455 and $5,456, respectively, of this discount. The acquisition was accounted following ASC 805 “Business Combinations.”  Under the purchase method of accounting, the transaction was valued for accounting purposes at $217,268, which was the fair value of warisboring.com. The Company has initially determined there was only two amortizable intangible assets. The acquisition date estimated fair value of the consideration transferred consisted of the following:

Customer and related relationships	$	39,578
Website		177,690
Total	$	217,268

The above estimated fair value of the intangible assets are based on a preliminary purchase price allocation prepared by management.  As a result, during the preliminary purchase price allocation period, which may be up to one year from the business combination date, we may record adjustments to the asset acquired, with the corresponding offset to website.  After the preliminary purchase price allocation period, we record adjustments to assets acquired subsequent to the purchase price allocation period in our operating results in the period in which the adjustments were determined.  In the year following this transaction, we did not record any adjustments to our initial allocations.

On February 2, 2016, the Company entered into a Website Asset Purchase Agreement with unrelated third parties for a purchase price of $15,000 in cash.  The acquisition was accounted for following ASC 805 "Business Combinations."  The operations of the website prior to the Company's acquisition were immaterial; therefore, pro forma information was not presented. There were no costs of acquisition incurred as a result of this purchase.

On December 16, 2016, with an effective date of December 15, 2016 under the terms of the Asset Purchase Agreement, we acquired the assets constituting the Black Helmet apparel business from Sostre Enterprises, Inc., including various website properties and content, social media content, inventory and other intellectual property rights.  The consideration for the acquisition consisted of $250,000 in cash, 200,000 shares of our common stock valued at $170,000, the assumption of $40,000 in liabilities and the forgiveness of working capital advances we had previously made to the seller totaling $200,000.

12

BRIGHT MOUNTAIN MEDIA, INC., AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2017

(Unaudited)

NOTE 3 – ACQUISITIONS (continued).

A summary of assets acquired is as follows:

Inventory	$	58,000
Intangibles – website		80,000
Intangibles – trade name		150,000
Intangibles – customer relationships		252,000
Intangibles – non compete agreements		120,000
Total assets acquired	$	660,000

Pro forma results

The following table sets forth the unaudited pro forma results of the Company as if the acquisition of the assets constituting the Black Helmet apparel business had taken place on the first day of the periods presented. These combined results are not necessarily indicative of the results that may have been achieved had the assets been acquired as of the first day of the periods presented.

	Three Months Ended			Six Months Ended
	June 30,			June 30,
	2016			2016
Total revenue	$	677,328		$	1,349,635
Total expenses		1,310,729			2,726,510
Preferred stock dividend		128,084			218,186
Net loss attributable to common shareholders	$	(761,485	)	$	(1,595,061	)
Basic and diluted net loss per share	$	(0.03	)	$	(0.05	)

At June 30, 2017 and December 31, 2016, respectively, website acquisition assets consisted of the following:

	June 30,			December 31,
	2017			2016
Website Acquisition Assets	$	1,739,179		$	1,739,179
Less: Accumulated Amortization		(732,587	)		(581,045	)
Less: Impairment Loss		(191,020	)		(191,020	)
Website Acquisition Assets, net	$	815,572		$	967,114

Non-cash amortization expense for the three and six month periods ending June 30, 2017 and 2016 was $75,806 and $151,542, respectively and $61,582 and $124,425, respectively.

In connection with the acquisition of the Black Helmet apparel business, the Company recognized $150,000 attributable to tradenames acquired.

13

BRIGHT MOUNTAIN MEDIA, INC., AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2017

(Unaudited)

NOTE 4 – INVENTORIES.

At June 30, 2017 and December 31, 2016 inventories consisted of the following:

	June 30,		December 31,
	2017		2016
Product inventory: clocks and watches	$	858,049	$	982,283
Product inventory: other inventory		208,526		144,789
Total inventory balance	$	1,066,575	$	1,127,072

NOTE 5 – PREPAID COSTS AND EXPENSES.

At June 30, 2017 and December 31, 2016, prepaid expenses and other current assets consisted of the following:

	June 30,		December 31,
	2017		2016
Prepaid Rent	$	61,740	$	46,523
Prepaid Insurance		42,362		84,825
Prepaid Inventory		—		1,602
Prepaid Expenses and Other Current Assets	$	104,102	$	132,950

NOTE 6 – PROPERTY AND EQUIPMENT.

At June 30, 2017 and December 31, 2016, property and equipment consisted of the following:

	June 30,			December 31,			Depreciable Life
	2017			2016			(Years)
Furniture and Fixtures	$	76,671		$	70,108		7
Computer Equipment		59,511			56,142		5
Leasehold Improvements		39,385			35,011		10
Total Fixed Assets		175,567			161,261
Less: Accumulated Depreciation		(74,409	)		(62,260	)
Total Fixed Assets, net	$	101,158		$	99,001

Non-cash depreciation expense for the three and six months ending June 30, 2017, respectively, and was $6,659 and $12,148 and $3,345 and $6,679 for the three and six months ended June 30, 2016, respectively.

NOTE 7 – SEGMENT INFORMATION.

The Company has two identifiable segments as of June 30, 2017; products and services. The products segment sells merchandise directly to customers thorough e-commerce distributor portals such as Amazon and eBay and through our proprietary websites and retail location. The services segment is focused on producing advertising revenue generated by users “clicking” on website advertisements utilizing several ad network partners and direct advertisers and subscription revenue generated by the sale of access to career postings on one of our websites.  The following information represents segment activity for the three and six month periods ended June 30, 2017 and June 30,2016.

	For the three months ended June 30, 2017									For the three months ended June 30, 2016
	Products			Services			Total			Products			Services			Total
Revenues	$	572,931		$	93,890		$	666,821		$	336,042		$	123,128		$	459,170
Website Amortization	$	—		$	75,806		$	75,806		$	—		$	61,582		$	61,582
Depreciation	$	5,707		$	952		$	6,659		$	2,176		$	1,169		$	3,345
Loss from operations	$	(445,896	)	$	(317,459	)	$	(763,355	)	$	(267,198	)	$	(242,957	)	$	(510,155	)
Segment Assets	$	1,728,881		$	784,566		$	2,513,447		$	1,203,841		$	829,518		$	2,033,359
Purchase of Assets	$	6,271		$	—		$	6,271		$	5,621		$	6,115		$	11,736

14

BRIGHT MOUNTAIN MEDIA, INC., AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2017

(Unaudited)

NOTE 7 – SEGMENT INFORMATION. (continued)

	For the six months ended June 30, 2017									For the six months ended June 30, 2016
	Products			Services			Total			Products			Services			Total
Revenues	$	1,124,286		$	203,633		$	1,327,919		$	683,821		$	199,764		$	883,585
Website Amortization	$	—		$	151,542		$	151,542		$	—		$	124,425		$	124,425
Depreciation	$	10,285		$	1,863		$	12,148		$	4,888		$	1,791		$	6,679
Loss from operations	$	(845,275	)	$	(517,241	)	$	(1,362,516	)	$	(680,802	)	$	(462,187	)	$	(1,142,989	)
Segment Assets	$	1,728,881		$	784,566		$	2,513,447		$	1,203,841		$	829,518		$	2,033,359
Purchase of Assets	$	14,305		$	—		$	14,305		$	5,621		$	131,237		$	136,858

NOTE 8 – NOTES PAYABLE.

Long Term Debt to Related Parties, net

Following the conversion of outstanding notes in August 2016, the Company issued a series of 12% convertible promissory notes that have conversion prices that create a beneficial conversion to a related party, who is our Chief Executive Officer.  This note mature five years from issuance and are convertible at the option of the holder into shares of common stock at any time prior to maturity at a conversion price of $0.50 per share.  A beneficial conversion feature exists on the date a convertible note is issued when the fair value of the underlying common stock to which the note is convertible into is in excess of the face value of the note.  In accordance with this guidance, the intrinsic value of the beneficial conversion features is recorded as a debt discount with a corresponding amount to additional paid in capital.  The debt discount is amortized to interest over the five-year life of the note using the effective interest method.

A summary of these note issuances at December 31, 2016 and June 30, 2017 is as follows:

Issuance Date	Maturity Date	Principal		Discount Recognized		Amortization Expense 2016		Carry Amount at December 31, 2016		Amortization Six Months Ended June 30, 2017		Carry Amount at June 30, 2017
09/26/16	09/26/21	$	100,000	$	70,000	$	3,692	$	33,692	$	7,000	$	40,692
10/14/16	10/14/21		100,000		70,000		3,024		33,024		7,000		40,024
10/31/16	10/31/21		100,000		70,000		2,372		32,372		7,000		39,372
11/03/16	11/03/21		50,000		35,000		1,120		16,120		3,500		19,620
11/11/16	11/11/21		100,000		70,000		1,934		31,934		7,000		38,934
11/21/16	11/21/21		50,000		35,000		775		15,775		3,500		19,275
12/15/16	12/15/21		75,000		52,500		488		22,988		5,250		28,238
01/19/17	01/19/22		100,000		70,000		—		—		6,323		36,323
02/06/17	02/06/22		100,000		70,000		—		—		5,561		35,561
02/24/17	02/24/22		50,000		35,000		—		—		1,958		16,958
03/07/17	03/07/22		100,000		70,000		—		—		4,441		34,441
04/03/17	04/03/22		75,000		45,000		—		—		2,250		32,250
04/10/17	04/10/22		75,000		45,000		—		—		2,000		32,000
04/19/17	04/19/22		50,000		30,000		—		—		1,183		21,183
05/01/17	05/01/22		50,000		30,000		—		—		1,000		21,000
05/11/17	05/11/22		75,000		22,500		—		—		617		53,117
05/24/17	05/24/22		75,000		45,000		—		—		1,234		31,234
06/08/17	06/08/22		100,000		30,000		—		—		383		70,383
06/27/17	06/27/22		100,000		30,000		—		—		68		70,068
		$	1,525,000	$	925,000	$	13,405	$	185,905	$	67,268	$	680,673

15

BRIGHT MOUNTAIN MEDIA, INC., AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2017

(Unaudited)

NOTE 8 – NOTES PAYABLE. (continued)

Amortization of debt discount totaled $67,268 and $18,715 at June 30, 2017 and 2016, respectively.

Note Payable

On November 30, 2016, the Company entered into a promissory note agreement with an unaffiliated party in the principal amount of $500,000.  The note is unsecured, carries an interest rate of 25% per annum payable in arrears at maturity.  The note matures November 30, 2017 and may be prepaid at any time without notice or prepayment penalty.  In the event of default of any loan provision, the lender can declare all or any portion of the unpaid principal and interest immediately due and payable.  Accrued interest on this note totaled $73,958 at June 30, 2017.

NOTE 9 – COMMITMENTS AND CONTINGENCIES.

Leases

The Company leases its corporate offices at 6400 Congress Avenue, Suite 2050, Boca Raton, Florida 33487 under a long-term non-cancellable lease agreement, which contains renewal options. The lease, which was entered into on August 25, 2014 was amended on July 30, 2015 to increase the original approximate 2,014 square feet to approximately 4,450 square feet.  The term of the lease was extended and will terminate on March 14, 2019 at a current base rent of for a term of approximately $8,978 per month for the first twelve months with a 3% escalation each year. An additional security deposit of $2,500 was required. Rent is all-inclusive and includes electricity, heat, air-conditioning, and water. The original rent commencement date was October 11, 2014 and will expire on March 14, 2019.

The Company leases retail space for its product sales division at 4900 Linton Boulevard, Bay 17A, Delray Beach, FL 33445 under a long-term, non-cancellable lease agreement, which contains renewal options. The lease, which was entered into on August 25, 2014, is for approximately 2,150 square feet for a term of 36 months in Delray Beach, Florida at a base rent of approximately $2,329 per month for the first twelve months with a 3% escalation each year. A security deposit of $3,865, first month's prepaid rent of $3,865, and last month's prepaid rent of $4,015 was paid upon lease execution. The lease is a triple net lease. Common area maintenance is approximately $1,317 per month for the first twelve months with annual escalations not to exceed 4%. The rent commencement date was October 1, 2014 and was initially set to expire on September 30, 2017.  In January 2017, this lease was modified and extended concurrent with the expansion of our retail space in the same location.

In January 2017, the Company entered into an additional lease and modified and extended our existing lease for our retail site.  The new lease agreement provides for an additional 2,720 square feet adjacent to our existing Delray Beach FL location commencing February 1, 2017, and expiring January 31, 2022.  This lease provides for one months free rent, an initial monthly base rental of $1,757, representing a one-half reduction in rental payments for the first year as an accommodation.  Minimum base rental for year two is $3,513 per month, escalating 3% per year thereafter.  The Company also provided a $10,000 security deposit and prepaid $96,940 in future rents on the facility through the funding of certain leasehold improvements.  Prepaid rent totaled $88,140 at June 30, 2017. Simultaneously, the Company modified our existing lease on the initial space, extending this lease to coincide with the new space, expiring January 31, 2022, at an initial base rental of $2,471 per month, escalating 3% per year thereafter.

On December 16, 2016, with an effective date of December 15, 2016 under the terms of the Asset Purchase Agreement, we acquired the assets constituting the Black Helmet apparel business including various website properties and content, social media content, inventory and other intellectual property rights. (See Note 3)  We also acquired the right to assume the lease of their warehouse facility consisting of approximately 2,667 square feet.  The lease was renewed for a three year term in April 2016 with an initial base rental rate of $1,641 per month, and escalating at approximately 3% per year thereafter.

Rent expense for the three months ended June 30, 2017 and 2016 was $57,249 and $40,366, respectively and for the six months ended June 30, 2017 and 2016 was $117,925 and $80,732, respectively.

16

BRIGHT MOUNTAIN MEDIA, INC., AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2017

(Unaudited)

NOTE 9 – COMMITMENTS AND CONTINGENCIES (continued).

Legal

From time-to-time, we may be involved in litigation or be subject to claims arising out of our operations or content appearing on our websites in the normal course of business. Although the results of litigation and claims cannot be predicted with certainty, we currently believe that the final outcome of these ordinary course matters will not have a material adverse effect on our business.  Regardless of the outcome, litigation can have an adverse impact on our company because of defense and settlement costs, diversion of management resources and other factors.

Other Commitments

The Company entered into various contracts or agreements in the normal course of business, which may contain commitments. During the six months ended June 30, 2017 and 2016, the Company entered into agreements with third party vendors to supply website content and data, website software development, advertising, public relations, and legal services. All of these commitments contain provisions whereby either party may terminate the agreement with specified notice, normally 30 days, and with no further obligation on the part of either party.

During the years ended December 31, 2016 and 2015, the Company entered into agreements with third parties related to websites acquired during the respective periods as further discussed in Note 3. In connection with the two acquisitions made in 2016, the Company entered into a management agreement associated with the WarIsBoring website at $5,000 per month through November 18, 2018, and two service agreements in connection the Black Helmet Apparel acquisition at $6,250 per month, each, through December 15, 2019, plus the ability to earn bonuses ranging from $50,000 for the year ending December 31, 2017 to $100,000 for the year ending December 31, 2019 each based upon the satisfaction of certain revenue and gross margin targets.  These agreements may be terminated with six months written notice.  Future contingent milestone payments under the acquisitions made in 2015 totaled approximately $210,000 and $210,000 for 2017 and 2016, respectively.

Total payments for the six month periods June 30, 2017 and 2016 were $90,000 and $88,000, respectively.

Contractual commitments remaining under various acquisition related agreements total: $245,000 in 2017; $205,000 in 2018; $144,000 in 2019 and $0 for 2020 and 2021, respectively.

The Company entered into an Executive Employment Agreement with our Chief Executive Officer, with an effective date of June 1, 2014. Under the initial terms of this agreement, the Company would compensate the Chief Executive Officer with a base salary of $75,000 annually, and he is entitled to receive discretionary bonuses as may be awarded by the Company's board of directors from time to time. The initial term of the agreement is three years, and the Company may extend it for an additional one-year period upon written notice at least 180 days prior to the expiration of the term.  The Chief Executive Officer's base annual salary was increased to $77,500 in January, 2015, $96,000 in July 2015, and to $125,000 effective October 1, 2015 upon recommendation of the Compensation Committee of the board of directors. In May 2016 the Chief Executive Officer orally agreed to a reduction in his base salary to $95,000 per annum.

The agreement will terminate upon the Chief Executive Officer's death or disability. In the event of a termination upon his death, the Company is obligated to pay his beneficiary or estate an amount equal to one year base salary plus any earned bonus at the time of his death. In the event the agreement is terminated as a result of his disability, as defined in the agreement, he is entitled to continue to receive his base salary for a period of one year. The Company is also entitled to terminate the agreement either with or without case, and the Chief Executive Officer is entitled to voluntarily terminate the agreement upon one year's notice to the Company. In the event of a termination by the Company for cause, as defined in the agreement, or voluntarily by the Chief Executive Officer, the Company is obligated to pay him the base salary through the date of termination. In the event the Company terminates the agreement without cause, the Company is obligated to give him one years' notice of the Company's intent to terminate and, at the end of the one year period, pay an amount equal to two times his annual base salary together with any bonuses which may have been earned as of the date of termination. A constructive termination of the agreement will also occur if the Company materially breaches any term of the agreement or if a successor company to the Company fails to assume the Company's obligations under the employment agreement. In that event, the Chief Executive Officer will be entitled to the same compensation as if the Company terminated the agreement without cause.

17

BRIGHT MOUNTAIN MEDIA, INC., AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2017

(Unaudited)

NOTE 9 – COMMITMENTS AND CONTINGENCIES (continued).

The employment agreement contains customary non-compete and confidentiality provisions. The Company also agreed to indemnify the Chief Executive Officer pursuant to the provisions of the Company's Amended and Restated Articles of Incorporation and Amended and Restated By-laws.

On April 1, 2017 the Company entered into the First Amendment to the Executive Employment Agreement with our Chief Executive Officer.  Under the terms of the amendment, the term of his employment was extended to April 1, 2020, which may be further extended for additional one year periods upon 180 days notice by us to him.  Under the terms of the amendment, Mr. Speyer's base salary was increased to $165,000 annually and he is entitled to earn annual performance bonuses, beginning with the year ending December 31, 2017, ranging from 25% to 80% of his base salary upon our achievement of certain annual revenue and EBITDA targets.  All other terms and conditions of his employment agreement remain in full force.  

NOTE 10 – RELATED PARTIES.

As discussed more fully in Note 8, section titled “Long Term Debt to Related Parties, net”, in August 2016, the Company issued a series of 12% convertible promissory notes that have conversion prices that create a beneficial conversion to a related party, who is our Chief Executive Officer.  These notes total $680,673 and $185,905 at June 30, 2017 and December 31, 2016, respectively and mature five years from issuance and are convertible at the option of the holder into shares of common stock at any time prior to maturity at a conversion price of $0.50 per share.  A beneficial conversion feature exists on the date a convertible note is issued when the fair value of the underlying common stock to which the note is convertible into is in excess of the face value of the note.  In accordance with this guidance, the intrinsic value of the beneficial conversion features is recorded as a debt discount with a corresponding amount to additional paid in capital.  The debt discount is amortized to interest over the five-year life of the note using the effective interest method.  The notes are reported net of their unamortized debt discount of $844,327 and $389,095 as of June 30, 2017 and December 31, 2016, respectively.

NOTE 11 – SHAREHOLDERS’ EQUITY.

Preferred Stock

The Company has authorized 20,000,000 shares of preferred stock with a par value of $0.01 (the "Preferred Stock"), issuable in such series and with such designations, rights and preferences as the board of directors may determine.

On November 1, 2013, the board of directors approved the designation of 2,000,000 shares of the Preferred Stock as 10% Series A Convertible Preferred Stock (“Series A Stock”). Holders of the Series A Stock are entitled to the payment of a 10% dividend payable in shares of the Company’s common stock at a rate of one share of common stock for each 10 shares of Series A Stock. Dividends are payable annually the 10th business day of January. Each holder of Series A Stock may convert all or part of the Series A Stock into shares of common stock on a share for share basis. Shares of Series A Stock rank superior to all other classes of stock upon liquidation.  Each share of Series A Stock will automatically convert into shares of common stock five years from the date of issuance or upon a change in control. On August 18, 2016, Series A Stockholders converted 1,800,000 shares of Series A Stock into 1,800,000 shares of common stock, leaving 100,000 Series A Stock outstanding. On the 10th business day of January 2017 there were 4,959 shares of common stock dividends owed and payable to the Series A Stockholders of record as dividends on the Series A Stock. The shares of Series A Stock is subject to adjustment of the conversion terms due to future mergers, sales and stock splits, if any.

Common Stock

Stock issued for services

On January 16, 2017, the Company issued to a consultant 3,600 shares of its common stock at $0.85 per share, or $3,060, for services rendered. The Company valued these common shares based on the fair value at the date of grant.

On April 25, 2017 the Company issued 28,500 shares with a fair value of $22,800 on the date of issuance for compensation to employees and officers.

18

BRIGHT MOUNTAIN MEDIA, INC., AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2017

(Unaudited)

NOTE 11 – SHAREHOLDERS’ EQUITY (continued).

Stock issued for dividends

In January 2017, the Company issued 10,000 shares of its common stock as dividends to the holder of its Series A preferred stock. Holders of the Series A, Series B, Series C, and Series D Stock are entitled to the payment of a 10% dividend payable in shares of the Company’s common stock at a rate of one share of common stock for each ten shares of Series A, Series B, Series C, or Series D Stock payable on the tenth business day of January commencing in 2017.

Stock Incentive Plan and Stock Option Grants to Employees and Directors

The Company accounts for stock option compensation issued to employees for services in accordance with ASC Topic 718, “Compensation – Stock Compensation”. ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation issued to employees. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASC Topic 505-50, “Equity-Based Payments to Non-Employees.” The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model.

Stock options issued to consultants and other non-employees as compensation for services provided to the Company are accounted for based on the fair value of the services provided or the estimated fair market value of the option, whichever is more reliably measurable in accordance with ASC 505 “Equity” and ASC 718, including related amendments and interpretations. The related expense is recognized over the period the services are provided.

Stock Option Plans

The Company has adopted three stock option plans, the terms of which are substantially identical.  The purpose of each plan is to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under each plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards.  The Compensation Committee of the Company's board of directors administers each plan. The material terms of each option which may be granted under each plan will contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted, and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the plan, as may be determined by the Committee and specified in the grant instrument.

On April 20, 2011, the Company's board of directors and majority stockholder adopted the 2011 Stock Option Plan (the “2011 Plan”), to be effective on January 3, 2011.  The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2011 Plan. The maximum aggregate number of shares of Company stock that shall be subject to Grants made under the Plan to any individual during any calendar year shall be 180,000 shares. As of June 30, 2017, 27,000 shares were remaining under the 2011 Plan for future issuance.

On April 1, 2013, the Company's board of directors and majority stockholder adopted the 2013 Stock Option Plan (the “2013 Plan”), to be effective on April 1, 2013. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2013 Plan. The maximum aggregate number of shares of Company stock that shall be subject to grants made under the 2013 Plan to any individual during any calendar year shall be 180,000 shares. As of June 30, 2017, 147,000 shares were remaining under the 2013 Plan for future issuance.

19

BRIGHT MOUNTAIN MEDIA, INC., AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2017

(Unaudited)

NOTE 11 – SHAREHOLDERS’ EQUITY (continued).

On May 22, 2015, the Company's board of directors adopted the 2015 Stock Option Plan (the “2015 Plan”), to be effective on May 22, 2015.  Effective August 3, 2015, and as disclosed in the Company's Information Statement on Schedule 14C, the Company's majority shareholders ratified the adoption of the 2015 Plan.  The Company has reserved for issuance an aggregate of 1,000,000 shares of common stock under the 2015 Plan. The maximum aggregate number of shares of Company stock that shall be subject to grants made under the 2015 Plan to any individual during any calendar year shall be 100,000 shares. As of June 30, 2017, 449,000 shares were remaining under the 2015 Plan for future issuance.

On March 22, 2016 the Company granted 100,000 ten-year stock options, which have an exercise price of $0.695 per share to an executive officer and director.  The aggregate fair value of these options was computed at $39,901 or $0.3990 per option.

On March 22, 2016 the Company granted 46,000 ten-year stock options, which have an exercise price of $0.695 per share to a director.  The aggregate fair value of these options was computed at $18,354 or $0.3990 per option.

The Company estimates the fair value of share-based compensation utilizing the Black-Scholes option pricing model, which is dependent upon several variables such as the expected option term, expected volatility of our stock price over the expected option term, expected risk-free interest rate over the expected option term, expected dividend yield rate over the expected option term, and an estimate of expected forfeiture rates.

The Company believes this valuation methodology is appropriate for estimating the fair value of stock options granted to employees and directors, which is subject to ASC Topic 718 requirements. These amounts are estimates and thus may not be reflective of actual future results, nor amounts ultimately realized by recipients of these grants. The Company recognizes share-based compensation expense on a straight-line basis over the requisite service period for each award. The following table summarizes the assumptions the Company utilized to record compensation expense for stock options granted during the six months ended June 30, 2017 and 2016:

No options were granted during the six months ended June 30, 2017.

	Six Months Ended June 30,
Assumptions:	2017			2016
Expected term (years)					6.8
Expected volatility		—	%		66	%
Risk-free interest rate		—	%		0.1 – 2.07	%
Dividend yield		—	%		0	%
Expected forfeiture rate		—	%		0	%

The expected life is computed using the simplified method, which is the average of the vesting term and the contractual term. The expected volatility is based on an average of similar public companies historical volatility.  The risk-free interest rate is based on the U.S. Treasury yields with terms equivalent to the expected term of the related option at the time of the grant. Dividend yield is based on historical trends. While the Company believes these estimates are reasonable, the compensation expense recorded would increase if the expected life was increased, a higher expected volatility was used, or if the expected dividend yield increased.

The Company recorded $35,579 and $59,551 stock option expense for the three months ended June 30, 2017 and 2016, respectively and $73,838 and $77,124 for the six months ended June 30, 2017 and 2016, respectively.  The non-cash stock option expense has been recognized as a component of general and administrative expenses in the accompanying unaudited condensed consolidated financial statements.

As of June 30, 2017 there were total unrecognized compensation costs related to non-vested share-based compensation arrangements of $124,271 to be recognized through August 2020.

20

BRIGHT MOUNTAIN MEDIA, INC., AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2017

(Unaudited)

NOTE 11 – SHAREHOLDERS’ EQUITY (continued).

A summary of the Company's stock option activity during the six months ended June 30, 2017 is presented below:

	Number of Options			Weighted Average Exercise Price		Weighted Average Remaining Contractual Term		Aggregate Intrinsic Value
Balance Outstanding, December 31, 2016		2,281,000		$	0.47		6.8	$	795,185
Granted		—			—		—		—
Exercised		—			—		—		—
Forfeited		(104,000	)		—		—		—
Expired		—			—		—		—
Balance Outstanding, June 30, 2017		2,177,000		$	0.47		6.6	$	775,585
Exercisable at June 30, 2017		1,515,000		$	0.31		5.3	$	719,373

Summarized information with respect to options outstanding under the two option plans at June 30, 2017 is as follows:

	Options Outstanding				Options Exercisable
Range or Exercise Price	Number Outstanding	Remaining Average Contractual Life (In Years)	Weighted Average Exercise Price		Number Exercisable	Weighted Average Exercise Price
0.14 - 0.24	720,000	1.1	$	0.14	720,000	$	0.14
0.25 - 0.49	351,000	.8	$	0.28	351,000	$	0.28
0.50 - 0.85	1,106,000	4.0	$	0.69	444,000	$	0.60
	2,177,000	5.9	$	0.45	1,515,000	$	0.31

NOTE 12 – CONCENTRATIONS.

The Company has historically purchases a substantial amount of its products from two vendors; Citizens Watch Company of America, Inc., and Bulova Corporation. During the three months ended June 30, 2017, purchases from Citizens accounted for 67% and purchases from Bulova accounted for 20%, of the total products purchased as compared to 44% and 15%, respectively, for the three months ended June 30, 2016.  During the six months ended June 30, 2017, purchases from Citizens accounted for 57% and purchases from Bulova accounted for 19%, of the total products purchased as compared to 39% and 17%, respectively, for the six months ended June 30, 2016. Although we continue to add additional product vendors and we continue to expand our product line and vendor relationships, due to continued high concentration and reliance on these two vendors, the loss of one of these two vendors could adversely affect the Company's operations.

The Company generates revenues from two segments: product sales and services.  We sell many products through various distribution portals, which include Amazon and Paypal/eBay. During the three months ended June 30, 2017, these two portals accounted for 41% and 44%, respectively of our total product sales as compared to 91% and 5% in the three months ended June 30, 2016.  During the six months ended June 30, 2017, these two portals accounted for 41% and 43%, respectively of our total product sales as compared to 91% and 5% in the six months ended June 30, 2016.  The sharp increase in Paypal/eBay concentration is due to our acquisition of the Black Helmet Apparel business in December 2016. Due to high concentration and reliance on these portals, the loss of a working relationship with either of these two portals could adversely affect the Company's operations.

A substantial amount of payments for our products sold are processed through PayPal. A disruption in PayPal payment processing could have an adverse effect on the Company's operations and cash flow.

21

BRIGHT MOUNTAIN MEDIA, INC., AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2017

(Unaudited)

NOTE 12 – CONCENTRATIONS (continued).

Credit Risk

The Company minimizes the concentration of credit risk associated with its cash by maintaining its cash with high quality federally insured financial institutions. However, cash balances in excess of the FDIC insured limit of $250,000 are at risk. At June 30, 2017 and December 31, 2016, respectively, the Company had no cash balances in excess of the FDIC insured limit.

Concentration of Funding

During the six months ended June 30, 2017, the Company's funding was provided by the convertible notes to a related party officer and director. See Note 8.

NOTE 13 – SUBSEQUENT EVENTS.

In March 2017 the Company entered into a definitive agreement to purchase all of the membership interests of Daily Engage Media LLC ("Daily Engage Media") from unrelated third parties for $4.9 million consisting of cash and shares of its common stock.  The closing of this acquisition was conditioned upon the closing of a then pending secondary firm commitment public offering of the Company's securities.  In July 2017 the Company withdrew the registration statement on Form S-1 previously filed with the SEC and is presently in negotiations with the owners of Daily Engage Media to restructure the terms of the acquisition.  In July 2017 the Company lent Daily Engage $135,000 for working capital under the terms of a promissory note which matures on September 15, 2017.  The obligation is unsecured and interest free.  Upon the closing of the acquisition, $85,000 of the obligation will be forgiven and considered part of the purchase price.  If the acquisition does not close prior to the maturity date, the note will begin accruing interest at 1 ½% per month.

Between July 2017 and August 2017 Mr. W. Kip Speyer, an executive officer and director, lent the Company an aggregate of $310,000 under the terms of 6% and 10% convertible promissory notes.  The notes are unsecured, mature five years from the date of issuance, and are convertible at any time at the option of the holder into shares of the Company's common stock at a conversion price of $0.50 on a $50,000 note issued in July 2017 with the balance convertible at $0.40 per share.  The proceeds were used by the Company for working capital.

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ITEM 2.

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

The following discussion of our unaudited condensed consolidated financial condition and results of operations for the three and six months ended June 30, 2017 and 2016 should be read in conjunction with the unaudited condensed consolidated financial statements and the notes to those statements that are included elsewhere in this report. Our discussion includes forward-looking statements based upon current expectations that involve risks and uncertainties, such as our plans, objectives, expectations and intentions. Actual results and the timing of events could differ materially from those anticipated in these forward-looking statements as a result of a number of factors, including those set forth under Item 1A. Risk Factors in our Annual Report on Form 10-K for the year ended December 31, 2016 as filed with the Securities and Exchange Commission.  We use words such as “anticipate,” “estimate,” “plan,” “project,” “continuing,” “ongoing,” “expect,” “believe,” “intend,” “may,” “will,” “should,” “could,” and similar expressions to identify forward-looking statements.

Overview

We are a digital media holding company for online assets primarily targeted to the military and public safety sectors. We own websites, which are customized to provide our niche users, including active duty, reserve and retired military, law enforcement, and fire fighters with information and news that may be of interest to them. We generate revenues from two segments, product sales and services. Services consist of advertising revenue and subscriptions. Within our product sales segment, we generate product sales revenue through e-commerce distributors portals such as Amazon and eBay, and direct sales though proprietary websites and a retail location. The following graph provides historical quarterly total revenue in the respective periods presented:

Key second quarter of 2017 highlights include:

· total revenue of $666,821, a revenue increase of 45% as compared to the second quarter of 2016;

· services revenue decline of 24% for the second quarter of 2017 as compared to the second quarter of 2016; and

· product sales revenue increased 70% in during the second quarter of 2017 from the comparable period in 2016.

23

The following graph provides information on the quarterly traffic to our proprietary websites over the respective quarterly periods presented:

Since inception we have chosen to be a provider of quality website content to our niche market through our content staff of writers.  A key component of our growth also remains our acquisition strategy. Our ability to continue our acquisition strategy, however, is dependent on our ability to raise additional working capital, both to fund the costs of the transactions as well as the integration and expansion of the acquired companies and web properties.  

A key component of our growth is our transition to an ad network.  Our ad network creates revenue off other publisher’s content in our niche market in the form of ad impressions.  For this reason, the managerial focus will be in growing our total impressions to grow our total services revenue.  From Q1 to Q2 of 2017, we experienced a 69% increase in the number of ad impressions.  Year to date quarterly impressions are conveyed in the following graph:

24

In March 2017 we entered into an agreement to purchase Daily Engage Media, utilizing a portion of the proceeds of a pending firm commitment public offering of our securities.  Thereafter, utilizing technology which is being developed by Daily Engage Media and proceeds from the offering we expected to launch the Bright Mountain Media Ad Network.  Our ability to close the acquisition of Daily Engage Media and launch the advertising network was wholly dependent upon the closing of the pending public offering.  In July 2017 we withdrew the registration statement for the pending public offering following the expiration of the letter of intent with the underwriter.  We are presently in negotiations with the owners of Daily Engage Media to restructure the terms of the acquisition and in July 2017 we lent Daily Engage $135,000 for working capital.  We are also actively seeking alternative financing to provide sufficient funds to consummate the acquisition of Daily Engage Media and to provide the additional working capital necessary for the launch of the advertising network.  However, we are not a party to any binding agreements and there are no assurance we will be successful in our efforts.  Accordingly, investors should not place undue reliance on the information in this report related to these future activities by us.

While we continue to increase our revenues as a result of the impact of Black Helmet on our 2017 revenues, we reported a net loss of $1,557,180 for six months ended June 30, 2017.  During 2017 and 2016 our average monthly negative cash flow was approximately $150,000.  As we continue our efforts to grow our business we expect that our monthly cash operating overhead will continue to increase as we add personnel, although at a lesser rate, and we are not able at this time to quantify the amount of this expected increase.

We do not anticipate that we will generate sufficient revenue to fund our operations for the next 12 months or pay our obligations as they become due. As a result, we will need to raise additional working capital to fund our ongoing operations as well as to provide additional funds for the further evolution of our business and to consummate the acquisition of Daily Engage Media.  During 2017 we have been dependent upon loans from our Chief Executive Officer to provide sufficient funds to meet our working capital needs. We presently estimate we will need to raise at least $2,000,000 to satisfy our working capital needs for the next 12 months. As described elsewhere herein, we do not have any firm commitments for this necessary capital and there are no assurances we will be successful in raising the capital upon terms and conditions, which are acceptable to us, if at all. If we are unable to raise the necessary additional working capital, absent a significant increase in our revenues, of which there is no assurance, we will be unable to continue to grow our company and may be forced to reduce certain operating expenses in an effort to conserve our working capital.

Going Concern

For the six months ended June 30, 2017, we reported a net loss of $1,557,180, cash used in operating activities of $948,512 and we had an accumulated deficit of $10,381,986 at June 30, 2017. The report of our independent registered public accounting firm on our audited consolidated financial statements at December 31, 2016 and 2015 and for the years then ended contains an explanatory paragraph regarding substantial doubt of our ability to continue as a going concern based upon our net losses, cash used in operations and accumulated deficit. These factors, among others, raise substantial doubt about our ability to continue as a going concern. Our unaudited condensed consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty. There are no assurances we will be successful in our efforts to generate revenues or report profitable operations or to continue as a going concern, in which event investors would lose their entire investment in our company.

Results of operations

	Second Quarter						%
	2017			2016			Change
Product sales	$	572,931		$	336,042			70.5
Revenues from services		93,890			123,128			(23.7	)
Total revenues	$	666,821		$	459,170			45.2
Cost of sales - products		365,411			236,986			54.2
Cost of sales - products as a percentage of product sales		63.8	%		70.5	%		(6.7	)
Gross profit	$	301,410		$	222,184			36.9
Gross profit as a percentage of total revenues		45.2	%		48.4	%		(3.2	)
Selling, general and administrative expenses	$	1,064,765		$	732,339			45.4
(Loss) from operations	$	(763,355	)	$	(510,155	)		49.6
	Six Months Ended June 30,						%
	2017			2016			Change
Product sales	$	1,124,286		$	683,821			64.4
Revenues from services		203,633			199,764			1.9
Total revenues	$	1,327,919		$	883,585			50.3
Cost of sales - products		741,467			507,521			46.1
Cost of sales - products as a percentage of product sales		65.9	%		74.2	%		(8.3	)
Gross profit	$	586,452		$	376,064			55.9
Gross profit as a percentage of total revenues		44.2	%		42.6	%		1.6
Selling, general and administrative expenses		1,948,968			1,519,053			28.3
(Loss) from operations	$	(1,362,516	)	$	(1,142,989	)		19.2

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Revenue

Revenues related to product sales increased during both the three and six months ended June 30, 2017 from the comparable period in 2016 which are attributable to our acquisition of the Black Helmet Apparel business in mid-December 2016.  Sales by our Black Helmet Apparel business totaled $505,699 during the first six months of 2017 compared to their pre-acquisition sales of $466,050 for the first six months of 2016, as included in our pro-forma disclosure in Note 3 – Acquisitions.  While there can be no assurance, we expect similar increases quarter-over-quarter during the remainder of 2017 resulting from this acquisition.  

Service revenues decreased 24% for the second quarter of 2017 but increased 19% for the six months ended June 30, 2017 over the comparable periods in 2016.

Cost of Sales

Cost of sales as a percentage of product sales declined during the second quarter 2017 and the six months then ended compared to the comparable periods of the prior year. These declines continue to be due in large part to the inclusion of Black Helmet Apparel revenues during the 2017 periods, not included in 2016, with decreased margins on products sold. We do not incur any cost of sales related to our service revenues.

Selling, General and Administrative Expenses

Selling, general and administrative expenses increased by approximately 45% and approximately 28% for the three and six months ended June 30, 2017 from the comparable periods in 2016. While total costs increased, selling, general and administrative expenses as a percentage of total revenues remained relatively constant in the second quarters of 2017 and 2016 at 160% and declined from 172% to 147% between the comparable six month periods.

A significant portion of our selling, general and administrative expenses between periods was attributable to non-cash expenses recognized during the six months ended June 30, 2017 and 2016 including amortization expense attributable to websites acquired and amortization of debt discounts of $151,542 and $124,425 and $67,268 and $18,715, respectively. In addition, stock options compensation expense totaled $73,838 and $77,124 in the first six months 2017 and 2016, respectively. During the 2017 periods we have increased our staffing, including in connection with our acquisition of Black Helmet Apparel, which has increased our employee costs.  Advertising and marketing expenses increased sharply between the periods which is attributable to our acquisition of Black Helmet Apparel business during the fourth quarter 2016.  For the three months ended June 30, 2017 and 2016, advertising, marketing and promotion expense was $72,945 and $5,056, respectively. For the six months ended June 30, 2017 and 2016, advertising, marketing and promotion expense was $165,233 and $12,106, respectively.  The business model for this operation relies heavily on on-line promotion of products offered.  We anticipate these quarter-over-quarter increases will continue as the Company focuses on expanding the Black helmet customer base and promoting anticipated newly introduced products.

Selling, general and administrative expenses are expected to continue to increase in a controlled manor as we execute our planned growth strategy of increasing website visits both organically and through targeted acquisitions and providing the needed administrative support for the increased level of activities.  Subject to the availability of additional working capital, the Company also intends to add administrative staff to its accounting department to improve controls over its accounting and reporting processes.

Total other income (expense)

Total other income (expense) primarily reflects interest expense associated with our borrowings under a non-convertible and several convertible notes.  Our Chief Executive Officer loaned the Company an additional $950,000 during the first six months 2017 under a series of 6% to 12% convertible notes bringing the total carrying value of notes payable to him at June 30, 2017 to $680,673, net of the related note discount of $844,327.  Interest under these notes totaled $76,124 and $125,132, inclusive of $38,381 and $67,268 in amortization of the related debt discount, for the three and six months ended June 30, 2017.  In addition, the Company recorded interest of $31,598 and $62,847 during the three and six months ended June 30, 2017 on a $500,000 25% note payable issued in November 2016 which matures in November 2017.

Non-GAAP financial measure

We report adjusted net (loss) to measure our overall results because we believe it better reflects our net results by excluding the impact of non-cash equity based compensation. We use Adjusted EBITDA to measure our operations by excluding interest and certain additional non-cash expenses.  These measures are one of the primary metrics by which we evaluate the performance of our business, on which our internal budgets are based. We believe the presentation of adjusted net (loss) and Adjusted EBITDA enhances our investors' overall understanding of the financial performance of our business.

26

We believe that investors have access to the same set of tools that we use in analyzing our results. This non-GAAP measure should be considered in addition to results prepared in accordance with GAAP, but should not be considered a substitute for or superior to GAAP results.

We believe these measures are useful for analysts and investors as the measures allows a more meaningful year-to-year comparison of our performance.  The items below are excluded from the Adjusted EBITDA measure because these items are non-cash in nature, and we believe that by excluding these items, Adjusted EBITDA corresponds more closely to the cash operating income/loss generated from our business. Adjusted EBITDA has certain limitations in that it does not take into account the impact to our statement of operations of certain expenses.

The following is an unaudited reconciliation of net (loss) to adjusted net (loss) and Adjusted EBITDA for the periods presented:

	For the Three Months Ended June 30,						For the Six Months Ended June 30,
(unaudited)	2017			2016			2017			2016
Net (loss)	$	(873,933	)	$	(531,907	)	$	(1,557,180	)	$	(1,180,864	)
plus:
Stock compensation expense		35,579			59,551			73,838			77,124
Stock issued for services		22,800			10,450			25,860			54,930
Adjusted net (loss):	$	(815,554	)	$	(461,906	)	$	(1,457,482	)	$	(1,048,810	)
Depreciation expense		6,659			3,345			12,148			6,679
Amortization expense		75,736			61,582			151,542			124,425
Amortization on debt discount		38,381			10,938			67,268			18,715
Interest expense		110,578			21,752			194,664			37,875
Adjusted EBITDA:	$	(584,200	)	$	(364,289	)	$	(1,031,860	)	$	(861,116	)

Liquidity and capital resources

Liquidity is the ability of a company to generate sufficient cash to satisfy its needs for cash. As of June 30, 2017 the Company had a balance of cash and cash equivalents of $101,029 and working capital of $197,418 as compared to cash and cash equivalents of $162,795 and working capital of $355,344 at December 31, 2016.  Our current assets decreased 13.2% at June 30, 2017 from December 31, 2016 which reflects the decrease in cash, accounts receivable, prepaid expenses and inventories.  Our current liabilities decreased 2.2% at June 30, 2017 from December 31, 2016 which primarily reflects a decreases in accounts payable and premium finance loan payable, offset by increases in accrued interest, including to a related party, and deferred rent.  We do not have any external sources of liquidity and are dependent upon loans from our Chief Executive Officer as described elsewhere herein.  In addition to the amounts owed Mr. Speyer, in November 2016 we borrowed $500,000 from an unrelated third party under a promissory note which matures in November 2017.  Our operations do not provide sufficient cash to pay our cash operating expenses.  If we are unable to increase our revenues to a level which provides sufficient funds to pay our operating expenses without relying upon loans from a related party, as well as to pay our obligations as they become due, our ability to continue to leverage our resources and implement our plans for continued growth are in jeopardy.

Cash flows

Net cash flows used in operating activities totaled $948,512 and $911,503 for the six month periods ending June 30, 2017 and 2016, respectively. During the six months ended June 30, 2017, we used cash primarily to fund our net loss of $1,557,180 for the period as well as an increases in accrued interest, including to a related party.  Cash used during the six months ended June 30, 2016 was primarily attributable to operational losses during the period.

Net cash flows used in investing activities totaled $14,035 and $136,858 for the first six months of 2017 and 2016, respectively.  Cash used included the purchase of fixed assets in 2017 and 2016 and in 2016, $131,237 attributable to the purchase of two websites.

Net cash flows provided from financing activities totaled $901,051 and $748,663 during the six month periods ending June 30, 2017 and 2016, respectively.  During the first six months of 2017, the Company received $950,000 under a series of 6% and 12% 5 year convertible notes issued to our Chief Executive Officer.  This figure was reduced by the repayments of $48,949 in insurance premium financing notes.  During the first six months of 2016, the Company sold $500,000 in debt and issued $300,000 in 12%, 5 year convertible notes issued to our Chief Executive Officer.  This figure was reduced by the repayments of $51,337 in insurance premium financing notes.

27

Critical accounting policies

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amount of assets and liabilities, the disclosure of contingent assets and liabilities and the reported amounts of revenue and expenses during the reported periods. The more critical accounting estimates include estimates related to revenue recognition and accounts receivable allowances. We also have other key accounting policies, which involve the use of estimates, judgments and assumptions that are significant to understanding our results, which are described in Note 1 to our unaudited condensed consolidated financial statements appearing elsewhere in this report.

Recent accounting pronouncements

The recent accounting standards that have been issued or proposed by the FASB or other standards-setting bodies as described in Note 1 appearing earlier in this report that do not require adoption until a future date are not expected to have a material impact on the financial statements upon adoption.

All other newly issued accounting pronouncements, but not yet effective, have been deemed either immaterial or not applicable.

Off balance sheet arrangements

As of the date of this report, we do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to investors. The term “off-balance sheet arrangement” generally means any transaction, agreement or other contractual arrangement to which an entity unconsolidated with us is a party, under which we have any obligation arising under a guarantee contract, derivative instrument or variable interest or a retained or contingent interest in assets transferred to such entity or similar arrangement that serves as credit, liquidity or market risk support for such assets.

ITEM 3.

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

Not applicable for a smaller reporting company.

ITEM 4.

CONTROLS AND PROCEDURES.

Evaluation of Disclosure Controls and Procedures. We maintain “disclosure controls and procedures” as such term is defined in Rule 13a-15(e) under Securities Exchange Act of 1934 (the “Exchange Act”). In designing and evaluating our disclosure controls and procedures, our management recognized that disclosure controls and procedures, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of disclosure controls and procedures are met. Additionally, in designing disclosure controls and procedures, our management necessarily was required to apply its judgment in evaluating the cost-benefit relationship of possible disclosure controls and procedures. The design of any disclosure controls and procedures also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions.

Based on their evaluation as of the end of the period covered by this report, our Chief Executive Officer and our Chief Financial Officer concluded that our disclosure controls and procedures were not effective such that the information relating to our company, required to be disclosed in our Securities and Exchange Commission reports (i) is recorded, processed, summarized and reported within the time periods specified in SEC rules and forms and (ii) is accumulated and communicated to our management, including our Chief Executive Officer, to allow timely decisions regarding required disclosure as a result of continuing material weaknesses in our internal control over financial reporting as described in our Annual Report on Form 10-K for the year ended December 31, 2016.  A material weakness is a deficiency, or combination of deficiencies, that results in more than a remote likelihood that a material misstatement of annual or interim financial statements will not be prevented or detected.  

We will continue to monitor and evaluate the effectiveness of our internal control over financial reporting on an ongoing basis and are committed to taking further action and implementing additional enhancements or improvements, as necessary and as funds allow. We do not, however, expect that the material weaknesses in our disclosure controls will be remediated until such time as we have added to our accounting and administrative staff allowing improved internal control over financial reporting.

Changes in Internal Control over Financial Reporting. There have been no changes in our internal control over financial reporting during our last fiscal quarter that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

28

PART II - OTHER INFORMATION

ITEM 1.

LEGAL PROCEEDINGS.

None.

ITEM 1A.

RISK FACTORS.

Not applicable for a smaller reporting company.

ITEM 2.

UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.

Between May 2017 and August 2017 Mr. W. Kip Speyer, an executive officer and director, lent us an aggregate of $585,000 under the terms of 6% convertible promissory notes.  The notes are unsecured, mature five years from the date of issuance, and are convertible at any time at the option of the holder into shares of our common stock at a conversion price of $0.50 on a $50,000 note issued in July 2017 with the balance convertible at $0.40 per share.  We did not pay any commissions or finders fees and the proceeds were used by us for working capital.  Mr. Speyer is an accredited investor and the issuances were exempt from registration under the Securities Act of 1933, as amended in reliance on an exemption provided by Section 4(a)(2) of that act.

ITEM 3.

DEFAULTS UPON SENIOR SECURITIES.

None.

ITEM 4.

MINE SAFETY DISCLOSURES.

Not applicable to our company’s operations.

ITEM 5.

OTHER INFORMATION.

None.

ITEM 6.

EXHIBITS.

No.	Description
31.1	Rule 13a-14(a)/ 15d-14(a) Certification of Chief Executive Officer *
31.2	Rule 13a-14(a)/ 15d-14(a) Certification of Chief Financial Officer *
32.1	Section 1350 Certification of Chief Executive Officer and Chief Financial Officer*
101.INS	XBRL Instance Document *
101.PRE	XBRL Taxonomy Extension Presentation Linkbase *
101.LAE	XBRL Taxonomy Extension Label Linkbase *
101.DEF	XBRL Taxonomy Extension Definition Linkbase *
101.SCH	XBRL Taxonomy Extension Schema *
101.CAL	XBRL Taxonomy Extension Calculation Linkbase *

———————

*

filed herewith

29

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	BRIGHT MOUNTAIN MEDIA, INC.
August 21, 2017	By:	/s/ W. Kip Speyer
		W. Kip Speyer, Chief Executive Officer
August 21, 2017	By:	/s/ Dennis W. Healey
		Dennis W. Healey, Chief Financial Officer

30

EX-31.1

EXHIBIT 31.1

Rule 13a-14(a)/15d-14(a) Certification

I, W. Kip Speyer, certify that:

1.	I have reviewed this Quarterly Report on Form 10-Q for the period ended June 30, 2017 of Bright Mountain Media, Inc.
2.	Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.	Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.	The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
	(a)	Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
	(b)	Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
	(c)	Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
	(d)	Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and
5.	The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):
	(a)	All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and
	(b)	Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

August 21, 2017 /s/ W. Kip Speyer W. Kip Speyer, Chief Executive Officer, principal executive officer

EX-31.2

EXHIBIT 31.2

Rule 13a-14(a)/15d-14(a) Certification

I, Dennis W. Healey, certify that:

1.	I have reviewed this Quarterly Report on Form 10-Q for the period ended June 30, 2017 of Bright Mountain Media, Inc.
2.	Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
3.	Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
4.	The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a)	Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;
(b)	Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;
(c)	Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
(d)	Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant's other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):

(a)	All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and
(b)	Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.

August 21, 2017 /s/ Dennis W. Healey Dennis W. Healey, Chief Financial Officer, principal financial and accounting officer

EX-32.1

EXHIBIT 32.1

Section 1350 Certification

In connection with the Quarterly Report of Bright Mountain Media, Inc. (the “Company”) on Form 10-Q for the period ended June 30, 2017 as filed with the Securities and Exchange Commission (the “Report”), I, W. Kip Speyer, Chief Executive Office of the Company, and Dennis W. Healey, Chief Financial Officer of the Company, do each hereby certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that:

1.	The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended, and
2.	The information contained in the Report fairly presents, in all material respects, the financial conditions and results of operations of the Company.

August 21, 2017	/s/ W. Kip Speyer W. Kip Speyer, Chief Executive Officer, principal executive officer
August 21, 2017	/s/ Dennis W. Healey Dennis W. Healey, Chief Financial Officer, principal financial and accounting officer

A signed original of this written statement required by Section 906, or other document authenticating, acknowledging, or otherwise adopting the signatures that appear in typed form within the electronic version of this written statement has been provided to the Company and will be retained by the Company and furnished to the Securities and Exchange Commission or its staff upon request.

XML

Document and Entity Information - shares	6 Months Ended
	Jun. 30, 2017	Aug. 21, 2017
Document And Entity Information
Entity Registrant Name	Bright Mountain Media, Inc.
Entity Central Index Key	0001568385
Document Type	10-Q
Document Period End Date	Jun. 30, 2017
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		44,943,631
.	Q2
Document Fiscal Year Focus	2017

XML

CONDENSED CONSOLIDATED BALANCE SHEETS - USD ($)	Jun. 30, 2017	Dec. 31, 2016
Current assets
Cash	$ 101,029	$ 162,795
Accounts Receivable	123,514	157,013
Prepaid Expenses and Other Current Assets	104,102	132,950
Inventories	1,066,575	1,127,072
Total current assets	1,395,220	1,579,830
Fixed Assets, net	101,158	99,001
Website Acquisition Assets, net	815,572	967,114
Tradenames	150,000	150,000
Other Assets	51,497	184,400
Total Assets	2,513,447	2,980,345
Current Liabilities
Accounts payable	590,724	654,140
Accrued Interest	73,958	11,111
Accrued Interest to Related Party	12,450	5,592
Premium Finance Loan Payable	4,694	53,643
Deferred Rent	15,976
Note Payable	500,000	500,000
Total Current Liabilities	1,197,802	1,224,486
Long Term Debt to Related Parties, net	680,673	185,905
Total Liabilities	1,878,475	1,410,391
Commitments and contingencies (See Note 9)
Shareholders' Equity
Common stock, par value $0.01, 324,000,000 shares authorized, 44,943,631 issued and outstanding and 44,901,531 issued and outstanding, respectively	449,437	449,016
Additional paid-in capital	10,566,521	9,944,744
Accumulated Deficit	(10,381,986)	(8,824,806)
Total shareholders' equity	634,972	1,569,954
Total liabilities and shareholders' equity	2,513,447	2,980,345
Series A Preferred Stock [Member]
Shareholders' Equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 100,000 and 100,000 shares issued and outstanding	1,000	1,000
Series B Preferred Stock [Member]
Shareholders' Equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 100,000 and 100,000 shares issued and outstanding
Series C Preferred Stock [Member]
Shareholders' Equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 100,000 and 100,000 shares issued and outstanding
Series D Preferred Stock [Member]
Shareholders' Equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, 100,000 and 100,000 shares issued and outstanding

XML

CONDENSED CONSOLIDATED BALANCE SHEETS (Parenthetical) - $ / shares	Jun. 30, 2017	Dec. 31, 2016
Preferred stock, par value per share	$ 0.01	$ 0.01
Preferred stock, shares authorized	20,000,000	20,000,000
Preferred stock, shares issued	100,000	100,000
Preferred stock, shares outstanding	100,000	100,000
Common stock, par value per share	$ 0.01	$ 0.01
Common stock, shares authorized	324,000,000	324,000,000
Common stock, shares issued	44,943,631	44,901,531
Common stock, shares outstanding	44,943,631	44,901,531
Series A Preferred Stock [Member]
Preferred stock, shares authorized	2,000,000	2,000,000
Preferred stock, shares issued	100,000	100,000
Preferred stock, shares outstanding	100,000	100,000
Series B Preferred Stock [Member]
Preferred stock, shares authorized	1,000,000	1,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Series C Preferred Stock [Member]
Preferred stock, shares authorized	2,000,000	2,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Series D Preferred Stock [Member]
Preferred stock, shares authorized	2,000,000	2,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0

XML

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (Unaudited) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2017	Jun. 30, 2016	Jun. 30, 2017	Jun. 30, 2016
Income Statement [Abstract]
Product Sales	$ 572,931	$ 336,042	$ 1,124,286	$ 683,821
Revenues from services	93,890	123,128	203,633	199,764
Total revenues	666,821	459,170	1,327,919	883,585
Cost of sales	365,411	236,986	741,467	507,521
Gross profit	301,410	222,184	586,452	376,064
Selling, general and administrative expenses	1,064,765	732,339	1,948,968	1,519,053
Loss from operations	(763,355)	(510,155)	(1,362,516)	(1,142,989)
Other income (expense)
Interest income	137	6	219	10
Interest expense	(34,591)	(21,758)	(69,751)	(37,885)
Interest expense - related party	(76,124)		(125,132)
Total other income (expense)	(110,578)	(21,752)	(194,664)	(37,875)
Net loss before income taxes	(873,933)	(531,907)	(1,557,180)	(1,180,864)
Income taxes
Net loss	(873,933)	(531,907)	(1,557,180)	(1,180,864)
Preferred stock dividends
Series A, Series B, Series C and Series D preferred stock	754	110,197	2,727	218,186
Total preferred stock dividends	754	110,197	2,727	218,186
Net loss attributable to common shareholders	$ (874,687)	$ (642,104)	$ (1,559,907)	$ (1,399,050)
Basic and diluted net loss per share	$ (0.02)	$ (0.02)	$ (0.03)	$ (0.04)
Weighted average shares outstanding - basic and diluted	44,936,196	37,377,483	44,925,043	36,927,554

XML

CONDENSED CONSOLIDATED STATEMENTS OF CHANGE IN SHAREHOLDERS' EQUITY (Unaudited) - 6 months ended Jun. 30, 2017 - USD ($)	Preferred Stock [Member]	Common Stock [Member]	Additional Paid-In Capital [Member]	Accumulated Deficit [Member]	Total
Balance at Dec. 31, 2016	$ 1,000	$ 449,016	$ 9,944,744	$ (8,824,806)	$ 1,569,954
Balance, shares at Dec. 31, 2016	100,000	44,901,531
Common stock issued for services ($0.85/share)		$ 36	3,024		3,060
Common stock issued for services ($0.85/share), shares		3,600
Common stock issued for 10% dividend payment pursuant to Series A preferred stock Subscription Agreements		$ 100	(100)
Common stock issued for 10% dividend payment pursuant to Series A preferred stock Subscription Agreements, shares		10,000
Stock option compensation expense			78,838		73,838
Common stock issued as compensation		$ 285	22,515		22,800
Common stock issued as compensation, shares		28,500
Beneficial conversion feature			522,500		522,500
Net loss for the six months ended June 30, 2017				(1,557,180)	(1,557,180)
Balance at Jun. 30, 2017	$ 1,000	$ 449,437	$ 10,566,521	$ (10,381,986)	$ 634,972
Balance, shares at Jun. 30, 2017	100,000	44,943,631

XML

CONDENSED CONSOLIDATED STATEMENTS OF CHANGE IN SHAREHOLDERS' EQUITY (Unaudited) (Parenthetical)	6 Months Ended
	Jun. 30, 2017 $ / shares
Common stock issued, price per share	$ 0.850
Series A Preferred Stock [Member]
Preferred stock dividend rate	10.00%

XML

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (Unaudited) - USD ($)	6 Months Ended
	Jun. 30, 2017	Jun. 30, 2016
Cash flows from operating activities:
Net loss	$ (1,557,180)	$ (1,180,864)
Adjustments to reconcile net loss to net cash used in operations:
Depreciation	12,148	6,679
Amortization of debt discount	67,268	18,715
Amortization	151,542	124,425
Stock option compensation expense	73,838	77,124
Common stock issued for services	25,860	54,930
Changes in operating assets and liabilities:
Accounts receivable	33,499	3,302
Inventory	60,497	37,958
Prepaid expenses and other current assets	52,848	52,059
Accounts payable	(63,416)	(106,298)
Accrued interest	62,847
Accrued interest - related party	6,858
Deferred rents	15,976
Other assets	108,903	467
Net cash used in operating activities	(948,512)	(911,503)
Cash flows from investing activities:
Purchase of fixed assets	(14,305)	(5,621)
Purchase of websites		(131,237)
Net cash used in investing activities	(14,305)	(136,858)
Cash flows from financing activities:
Sale of common stock		500,000
Repayments on insurance premium notes payable	(48,949)	(51,337)
Long-term debt - Loan from related parties	950,000	300,000
Net cash provided by financing activities	901,051	748,663
Net decrease in cash	(61,766)	(299,698)
Cash at beginning of period	162,795	416,187
Cash at end of period	101,029	116,489
Supplemental disclosure of cash flow information
Cash paid for Interest	52,400	13,714
Cash paid for Income taxes
Non-cash investing and financing activities
Premium finance loan payable recorded as prepaid	42,362	38,060
Payable for purchase of website		150,000
Debt discount on convertible notes payable	$ 522,500

XML

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

6 Months Ended

Jun. 30, 2017

Accounting Policies [Abstract]

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES.

Organization and Nature of Operations

Bright Mountain Media, Inc. is a Florida corporation formed on May 20, 2010. Its wholly owned subsidiaries, Bright Mountain LLC, and The Bright Insurance Agency, LLC, were formed as Florida limited liability companies in May 2011.  Its wholly owned subsidiary, Bright Watches, LLC was formed as a Florida limited liability company in December 2015.  When used herein, the terms "BMTM," the "Company," "we," "us," "our" or "Bright Mountain" refers to Bright Mountain Media, Inc. and its subsidiaries.

The Company is a media holding company of online assets.  We sell various products through our proprietary websites and retail location, and through third party e-commerce distributor portals. Our websites provide content designed to attract and retain targeted Internet audiences. We generate revenues from two segments, product sales and services.  Services consists of advertising revenue and subscription revenue.  Our advertising revenue is generated primarily through the display of paid listings as well as display advertisements appearing on our websites.

On December 16, 2016, with an effective date of December 15, 2016, under the terms of an Asset Purchase Agreement, the Company acquired the assets, constituting the Black Helmet Apparel business (“Black Helmet”), from Sostre Enterprises, Inc.  Assets acquired included various website properties and content, social media content, inventory and other intellectual property rights. The Black Helmet line of apparel features clothing and accessories focused on firefighters.

Basis of Presentation

The interim unaudited condensed consolidated financial statements included herein have been prepared by the Company pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”). In the opinion of the Company’s management, all adjustments necessary to present fairly the consolidated results of operations and cash flows for the six months ended June 30, 2017 and the consolidated financial position as of June 30, 2017 have been made. The results of operations for such interim period are not necessarily indicative of the operating results expected for the full year.

Principles of Consolidation

The interim unaudited condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. All significant intercompany transactions and balances have been eliminated in consolidation.

Use of Estimates

Our consolidated financial statements are prepared in accordance with Accounting Principles Generally Accepted in the United States (“GAAP”). These accounting principles require management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management's judgment in its application. There are also areas in which management's judgment in selecting any available alternative would not produce a materially different result. Significant estimates included in the accompanying consolidated financial statements include revenue recognition, the fair value of acquired assets for purchase price allocation in business combinations, valuation of inventory, valuation of intangible assets, estimates of amortization period for intangible assets, estimates of depreciation period for fixed assets, valuation of equity based transactions, and the valuation allowance on deferred tax assets.

Cash and Cash Equivalents

The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents.

Fair Value of Financial Instruments and Fair Value Measurements

The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities.

We adopted accounting guidance for financial and non-financial assets and liabilities in accordance with ASC 820 “Fair Value Measurements and Disclosures.”  This standard defines fair value, provides guidance for measuring fair value and requires certain disclosures. This standard does not require any new fair value measurements, but rather applies to all other accounting pronouncements that require or permit fair value measurements. This guidance does not apply to measurements related to share-based payments. This guidance discusses valuation techniques, such as the market approach (comparable market prices), the income approach (present value of future income or cash flow), and the cost approach (cost to replace the service capacity of an asset or replacement cost). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels:

Level 1:	Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.
Level 2:	Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active.
Level 3:	Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use

Accounts Receivable

Accounts receivable are recorded at fair value on the date revenue is recognized. The Company provides allowances for doubtful accounts for estimated losses resulting from the inability of its customers to repay their obligation. If the financial condition of the Company's customers were to deteriorate, resulting in an impairment of their ability to repay, additional allowances may be required. The Company provides for potential uncollectible accounts receivable based on specific customer identification and historical collection experience adjusted for existing market conditions. If market conditions decline, actual collection experience may not meet expectations and may result in decreased cash flows and increased bad debt expense.

The policy for determining past due status is based on the contractual payment terms of each customer, which are generally net 60 or net 90 days. Once collection efforts by the Company and its collection agency are exhausted, the determination for charging off uncollectible receivables is made.

Inventories

Inventories consist of finished goods and are stated at the lower of cost or market using the first in, first out (FIFO) method. Provisions have been made to reduce excess or obsolete inventories to their net realizable value.

Revenue Recognition

The Company recognizes revenue on our products in accordance with ASC 605, “Revenue Recognition.”  Under these guidelines, revenue is recognized on sales transactions when all of the following exist: persuasive evidence of an arrangement did exist; delivery of product has occurred; the sales price to the buyer is fixed or determinable; and collectability is reasonably assured. The Company has several revenue streams generated directly from its website and specific revenue recognition criteria for each revenue stream is as follows:

· Sale of merchandise directly to consumers: The Company's product sales are recognized either FOB shipping point or FOB destination, dependent on the customer. Revenues are therefore recognized at point of ownership transfer, accordingly;

· Advertising revenue is received directly form companies who pay the Company a monthly fee for advertising space;

· Advertising revenues are generated by users “clicking” on website advertisements utilizing several ad network partners: Revenues are recognized, on a net basis, upon receipt of payment by the ad network partner since the revenue is not determinable until it is received; and

· Subscription revenues are generated by the sale of access to career postings on one of our websites. The term of the subscriptions range from one month to twelve months. Revenues are recognized, on a net basis, over the term of the subscription period. All sales are final per the subscription Terms of Use.

The Company follows the guidance of ASC 605-50-25, “Revenue Recognition, Customer Payments.”  Accordingly, any incentives received from vendors are recognized as a reduction of the cost of products included in inventories. Promotional products or samples given to customers or potential customers are recognized as a cost of goods sold. Cash incentives provided to our customers are recognized as a reduction of the related sale price, and, therefore, are a reduction in sales.

Cost of Sales

Components of costs of sales include product costs, shipping costs to customers and any inventory adjustments.

Shipping and Handling Costs

The Company includes shipping and handling fees billed to customers as revenues and shipping and handling costs for shipments to customers as cost of revenues.

Sales Return Reserve Policy

Our return policy generally allows our end users to return purchased products for refund or in exchange for new products. We estimate a reserve for sales returns, if any, and record that reserve amount as a reduction of sales and as a sales return reserve liability. Sales to consumers on our web site generally may be returned within a reasonable period of time.

Product Warranty Reserve Policy

The Company is a retail distributor of products and warranties are the responsibility of the manufacturer. Therefore, the Company does not record a reserve for product warranty

Property and Equipment

Property and equipment is recorded at cost. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets of five to seven years for office furniture and equipment, and five years for computer equipment. Leasehold improvements are amortized over the lesser of the lease term or the useful life of the improvements. Expenditures for maintenance and repairs along with fixed assets below our capitalization threshold of $500 are expensed as incurred.

Website Development Costs

The Company accounts for its website development costs in accordance with Accounting Standards Codification (“ASC”) ASC 350-50, “Website Development Costs” (“ASC 350-50”). These costs, if any, are included in intangible assets in the accompanying consolidated financial statements or expensed immediately if the Company cannot support recovery of these costs from positive future cash flows.

ASC 350-50 requires the expensing of all costs of the preliminary project stage and the training and application maintenance stage and the capitalization of all internal or external direct costs incurred during the application and infrastructure development stage. Upgrades or enhancements that add functionality are capitalized while other costs during the operating stage are expensed as incurred. The Company amortizes the capitalized website development costs over an estimated life of five years.

As of June 30, 2017 and 2016, all website development costs have been expensed.

Amortization and Impairment of Long-Lived Assets

Amortization and impairment of long-lived assets are non-cash expenses relating primarily to website acquisitions. The Company accounts for long-lived assets in accordance with the provisions of ASC 360-10 “Accounting for the Impairment or Disposal of Long-Lived Assets.” This statement requires that long-lived assets and certain identifiable intangibles be reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable.

Website acquisition costs are amortized over five years. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell. While it is likely that we will have significant amortization expense as we continue to acquire websites, we believe that intangible assets represent costs incurred by the acquired website to build value prior to acquisition and the related amortization and impairment charges of assets, if applicable, are not ongoing costs of doing business. Non-cash amortization loss is included in selling, general and administrative expenses on the accompanying statement of operations. For the three months ended June 30, 2017 and 2016, non-cash amortization expense was $75,806 and $61,582, respectively.  For the six months ended June 30, 2017 and 2016, non-cash amortization expense was $151,542 and $124,425, respectively.  

Stock-Based Compensation

The Company accounts for stock-based instruments issued to employees for services in accordance with ASC Topic 718 “Compensation – Stock Compensation.” ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation issued to employees. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASC Topic 505-50, “Equity-Based Payments to Non-Employees.”  The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model. Non- cash stock-based stock option compensation is expensed over the requisite service period and are included in selling, general and administrative expenses on the accompanying condensed consolidated statement of operations. For the three months ended June 30, 2017 and 2016, non-cash stock-based stock option compensation expense was $35,579 and $59,551, respectively.  For the six months ended June 30, 2017 and 2016, non-cash stock-based stock option compensation expense was $73,838 and $77,124, respectively.

Advertising, Marketing and Promotion Costs

Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying statement of operations. For the three months ended June 30, 2017 and 2016, advertising, marketing and promotion expense was $72,945 and $5,056, respectively. For the six months ended June 30, 2017 and 2016, advertising, marketing and promotion expense was $165,233 and $12,106, respectively.

Income Taxes

We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized.

The Company follows the provisions of ASC 740-10 “Accounting for Uncertain Income Tax Positions.” When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50% likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for unrecognized tax benefits in the accompanying consolidated balance sheets along with any associated interest and penalties that would be payable to the taxing authorities upon examination.

As of June 30, 2017, tax years 2016, 2015, and 2014 remain open for IRS audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years.

Basic and Diluted Net Earnings (Loss) Per Common Share

In accordance with ASC 260-10 “Earnings Per Share,” basic net earnings (loss) per common share is computed by dividing the net earnings (loss) for the period by the weighted average number of common shares outstanding during the period. Diluted earnings (loss) per share are computed using the weighted average number of common and dilutive common stock equivalent shares outstanding during the period. As of June 30, 2017 and 2016, there were approximately 2,177,000 and 1,847,000 common stock equivalent shares outstanding as stock options, respectively, 100,000 and 5,200,000 common stock equivalents from the conversion of preferred stock, respectively, and 3,050,000 and 1,000,000 common stock equivalents from the conversion of notes payable, respectively. Equivalent shares were not utilized, as the effect is anti-dilutive.

Segment Information

In accordance with the provisions of ASC 280-10, “Disclosures about Segments of an Enterprise and Related Information”, the Company is required to report financial and descriptive information about its reportable operating segments. The Company has two identifiable operating segments based on the activities of the company in accordance with the ASC 280-10. The Company's two segments are product sales and services as of June 30, 2017. The product sales segment sells merchandise directly to customers thorough e-commerce distributor portals such as Amazon and eBay and through our proprietary websites and retail location. The services segment is focused on producing advertising revenue generated by users “clicking” on website advertisements utilizing several ad network partners and direct advertisers and subscription revenue generated by the sale of access to career postings on one of our websites.

Recent Accounting Pronouncements

In June 2014, FASB issued Accounting Standards Update (“ASU”) No. 2014-09, “Revenue from Contracts with Customers.”  The update gives entities a single comprehensive model to use in reporting information about the amount and timing of revenue resulting from contracts to provide goods or services to customers. The proposed ASU, which would apply to any entity that enters into contracts to provide goods or services, would supersede the revenue recognition requirements in Topic 605 "Revenue Recognition," and most industry-specific guidance throughout the Industry Topics of the Codification. Additionally, the update would supersede some cost guidance included in Subtopic 605-35 "Revenue Recognition – Construction-Type and Production-Type Contracts." The update removes inconsistencies and weaknesses in revenue requirements and provides a more robust framework for addressing revenue issues and more useful information to users of financial statements through improved disclosure requirements. In addition, the update improves comparability of revenue recognition practices across entities, industries, jurisdictions, and capital markets and simplifies the preparation of financial statements by reducing the number of requirements to which an entity must refer. The update is effective for annual reporting periods beginning after December 15, 2018, and interim reporting periods within annual reporting periods beginning after December 15, 2019. All other entities may apply the guidance in ASU No. 2014-09 earlier as of an annual reporting period beginning after December 15, 2016, including interim reporting periods within that reporting period. All other entities also may apply the guidance in Update 2014-09 earlier as of an annual reporting period beginning after December 15, 2016, and interim reporting periods within annual reporting periods beginning one year after the annual reporting period in which the entity first applies the guidance in ASU No. 2014-09. We are currently reviewing the provisions of this ASU to determine if there will be any impact on our results of operations, cash flows or financial condition.

In August 2014, the FASB issued ASU No. 2014-15, “Presentation of Financial Statements - Going Concern,” which requires management to evaluate, at each annual and interim reporting period, whether there are conditions or events that raise substantial doubt about the entity’s ability to continue as a going concern within one year after the date the financial statements are issued and provide related disclosures.  ASU 2014-15 is effective for annual periods ending after December 15, 2016 and interim periods thereafter.  Early application was permitted. The adoption of ASU 2014-15 did not have a material effect on our condensed consolidated financial statements.

In July 2015, FASB issued ASU No. 2015-11, “Inventory (Topic 330): Simplifying the Measurement of Inventory” more closely align the measurement of inventory in GAAP with the measurement of inventory in International Financial Reporting Standards (IFRS).  The amendments in this ASU do not apply to inventory that is measured using last-in, first-out (LIFO) or the retail inventory method. The amendments apply to all other inventory, which includes inventory that is measured using first-in, first-out (FIFO) or average cost. An entity should measure inventory within the scope of this Update at the lower of cost and net realizable value. Net realizable value is the estimated selling prices in the ordinary course of business, less reasonably predictable costs of completion, disposal, and transportation. Subsequent measurement is unchanged for inventory measured using LIFO or the retail inventory method. For public business entities, this ASU is effective for fiscal years beginning after December 15, 2016, including interim periods within those fiscal years. For all other entities, this ASU is effective for fiscal years beginning after December 15, 2016, and interim periods within fiscal years beginning after December 15, 2017. The amendments in this ASU should be applied prospectively with earlier application permitted as of the beginning of an interim or annual reporting period.The adoption of ASU No. 2015-11 did not have a material effect on our condensed consolidated financial statements.

In February 2016, the FASB issued ASU 2016-02 “Leases,” which will amend current lease accounting to require lessees to recognize (i) a lease liability, which is a lessee’s obligation to make lease payments arising from a lease, measured on a discounted basis, and (ii) a right-of-use asset, which is an asset that represents the lessee’s right to use, or control the use of, a specified asset for the lease term. ASU 2016-02 does not significantly change lease accounting requirements applicable to lessors; however, certain changes were made to align, where necessary, lessor accounting with the lessee accounting model. This standard will be effective for fiscal years beginning after December 15, 2018, including interim periods within those fiscal years. We are currently reviewing the provisions of this ASU to determine if there will be any impact on our results of operations, cash flows or financial condition.

In March 2016, the FASB issued ASU 2016-09, Compensation – Stock Compensation: Improvements to Employee Share-Based Payment Accounting, which relates to the accounting for employee share-based payments. This standard addresses several aspects of the accounting for share-based payment award transactions, including: (a) income tax consequences; (b) classification of awards as either equity or liabilities; and (c) classification on the statement of cash flows. This standard will be effective for fiscal years beginning after December 15, 2016, including interim periods within those fiscal years. The adoption of ASU No. 2016-9 did not have a material effect on our condensed consolidated financial statements.

In April 2016, the FASB issued ASU 2016–10 “Revenue from Contract with Customers (Topic 606): Identifying Performance Obligations and Licensing.” The amendments in this Update do not change the core principle of the guidance in Topic 606. Rather, the amendments in this Update clarify the following two aspects of Topic 606: identifying performance obligations and the licensing implementation guidance, while retaining the related principles for those areas. Topic 606 includes implementation guidance on (a) contracts with customers to transfer goods and services in exchange for consideration and (b) determining whether an entity’s promise to grant a license provides a customer with either a right to use the entity’s intellectual property (which is satisfied at a point in time) or a right to access the entity’s intellectual property (which is satisfied over time). The amendments in this Update are intended render more detailed implementation guidance with the expectation to reduce the degree of judgement necessary to comply with Topic 606. We are currently reviewing the provisions of this ASU to determine if there will be any impact on our results of operations, cash flows or financial condition.

In April 2016, the FASB issued ASU No. 2016-15, “Classification of Certain Cash Receipts and Cash Payments” ASU 2016- provides guidance regarding the classification of certain items within the statement of cash flows.  ASU 2016-15 is effective for annual periods beginning after December 15, 2017 with early adoption permitted.  We do not believe this ASU will have an impact on our results of operation, cash flows, other than presentation, or financial condition.

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GOING CONCERN

6 Months Ended

Jun. 30, 2017

GOING CONCERN [Abstract]

GOING CONCERN

NOTE 2 - GOING CONCERN.

The accompanying condensed consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company sustained a net loss of $1,557,180 and used cash in operating activities of $948,512 for the six months ended June 30, 2017. The Company had an accumulated deficit of $10,381,986 at June 30, 2017. These factors raise substantial doubt about the ability of the Company to continue as a going concern for a reasonable period of time. The Company's continuation as a going concern is dependent upon its ability to generate revenues and its ability to continue receiving investment capital and loans from related parties to sustain its current level of operations.

Management plans to continue to raise additional capital through private placements and is exploring additional avenues for future fund-raising through both public and private sources.

The condensed consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

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ACQUISITIONS

6 Months Ended

Jun. 30, 2017

Business Combinations [Abstract]

ACQUISITIONS

NOTE 3 – ACQUISITIONS.

On January 2, 2016, the Company closed the acquisition of warisboring.com pursuant to the terms and conditions of the Website Asset Purchase Agreement dated December 4, 2015 for an aggregate purchase price of $250,000.  The purchase price consisted of a cash payment of $100,000 at the January 4, 2016 closing and the balance of $150,000, payable monthly in an amount equal to 30% of the net revenues from the website, when collected, with the total amount of the earn out to be paid by January 4, 2019. The Company recorded the future monthly payments totaling $150,000 at a present value of $117,268, net of discount of $32,732.  The present value was calculated at a discount rate of 12% (which is the Company’s then most recent borrowing rate) using the estimated future revenues from the website to estimate the payment dates.  The estimated future revenues from the website were based on the average historical monthly revenues from the website prior to the Company’s acquisition.  During the six months ended June 30, 2017 and 2016, the Company amortized $5,455 and $5,456, respectively, of this discount. The acquisition was accounted following ASC 805 “Business Combinations.”  Under the purchase method of accounting, the transaction was valued for accounting purposes at $217,268, which was the fair value of warisboring.com. The Company has initially determined there was only two amortizable intangible assets. The acquisition date estimated fair value of the consideration transferred consisted of the following:

Customer and related relationships	$	39,578
Website		177,690
Total	$	217,268

The above estimated fair value of the intangible assets are based on a preliminary purchase price allocation prepared by management.  As a result, during the preliminary purchase price allocation period, which may be up to one year from the business combination date, we may record adjustments to the asset acquired, with the corresponding offset to website.  After the preliminary purchase price allocation period, we record adjustments to assets acquired subsequent to the purchase price allocation period in our operating results in the period in which the adjustments were determined.  In the year following this transaction, we did not record any adjustments to our initial allocations.

On February 2, 2016, the Company entered into a Website Asset Purchase Agreement with unrelated third parties for a purchase price of $15,000 in cash.  The acquisition was accounted for following ASC 805 "Business Combinations."  The operations of the website prior to the Company's acquisition were immaterial; therefore, pro forma information was not presented. There were no costs of acquisition incurred as a result of this purchase.

On December 16, 2016, with an effective date of December 15, 2016 under the terms of the Asset Purchase Agreement, we acquired the assets constituting the Black Helmet apparel business from Sostre Enterprises, Inc., including various website properties and content, social media content, inventory and other intellectual property rights.  The consideration for the acquisition consisted of $250,000 in cash, 200,000 shares of our common stock valued at $170,000, the assumption of $40,000 in liabilities and the forgiveness of working capital advances we had previously made to the seller totaling $200,000.

A summary of assets acquired is as follows:

Inventory	$	58,000
Intangibles – website		80,000
Intangibles – trade name		150,000
Intangibles – customer relationships		252,000
Intangibles – non compete agreements		120,000
Total assets acquired	$	660,000

Pro forma results

The following table sets forth the unaudited pro forma results of the Company as if the acquisition of the assets constituting the Black Helmet apparel business had taken place on the first day of the periods presented. These combined results are not necessarily indicative of the results that may have been achieved had the assets been acquired as of the first day of the periods presented.

	Three Months Ended			Six Months Ended
	June 30,			June 30,
	2016			2016
Total revenue	$	677,328		$	1,349,635
Total expenses		1,310,729			2,726,510
Preferred stock dividend		128,084			218,186
Net loss attributable to common shareholders	$	(761,485	)	$	(1,595,061	)
Basic and diluted net loss per share	$	(0.03	)	$	(0.05	)

At June 30, 2017 and December 31, 2016, respectively, website acquisition assets consisted of the following:

	June 30,			December 31,
	2017			2016
Website Acquisition Assets	$	1,739,179		$	1,739,179
Less: Accumulated Amortization		(732,587	)		(581,045	)
Less: Impairment Loss		(191,020	)		(191,020	)
Website Acquisition Assets, net	$	815,572		$	967,114

Non-cash amortization expense for the three and six month periods ending June 30, 2017 and 2016 was $75,806 and $151,542, respectively and $61,582 and $124,425, respectively.

In connection with the acquisition of the Black Helmet apparel business, the Company recognized $150,000 attributable to tradenames acquired.

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INVENTORIES

6 Months Ended

Jun. 30, 2017

Inventory Disclosure [Abstract]

INVENTORIES

NOTE 4 – INVENTORIES.

At June 30, 2017 and December 31, 2016 inventories consisted of the following:

	June 30,		December 31,
	2017		2016
Product inventory: clocks and watches	$	858,049	$	982,283
Product inventory: other inventory		208,526		144,789
Total inventory balance	$	1,066,575	$	1,127,072

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PREPAID COSTS AND EXPENSES

6 Months Ended

Jun. 30, 2017

Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]

PREPAID COSTS AND EXPENSES

NOTE 5 – PREPAID COSTS AND EXPENSES.

At June 30, 2017 and December 31, 2016, prepaid expenses and other current assets consisted of the following:

	June 30,		December 31,
	2017		2016
Prepaid Rent	$	61,740	$	46,523
Prepaid Insurance		42,362		84,825
Prepaid Inventory		—		1,602
Prepaid Expenses and Other Current Assets	$	104,102	$	132,950

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PROPERTY AND EQUIPMENT

6 Months Ended

Jun. 30, 2017

Property, Plant and Equipment [Abstract]

PROPERTY AND EQUIPMENT

NOTE 6 – PROPERTY AND EQUIPMENT.

At June 30, 2017 and December 31, 2016, property and equipment consisted of the following:

	June 30,			December 31,			Depreciable Life
	2017			2016			(Years)
Furniture and Fixtures	$	76,671		$	70,108		7
Computer Equipment		59,511			56,142		5
Leasehold Improvements		39,385			35,011		10
Total Fixed Assets		175,567			161,261
Less: Accumulated Depreciation		(74,409	)		(62,260	)
Total Fixed Assets, net	$	101,158		$	99,001

Non-cash depreciation expense for the three and six months ending June 30, 2017, respectively, and was $6,659 and $12,148 and $3,345 and $6,679 for the three and six months ended June 30, 2016, respectively.

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SEGMENT INFORMATION

6 Months Ended

Jun. 30, 2017

Segment Reporting [Abstract]

SEGMENT INFORMATION

NOTE 7 – SEGMENT INFORMATION.

The Company has two identifiable segments as of June 30, 2017; products and services. The products segment sells merchandise directly to customers thorough e-commerce distributor portals such as Amazon and eBay and through our proprietary websites and retail location. The services segment is focused on producing advertising revenue generated by users “clicking” on website advertisements utilizing several ad network partners and direct advertisers and subscription revenue generated by the sale of access to career postings on one of our websites.  The following information represents segment activity for the three and six month periods ended June 30, 2017 and June 30,2016.

	For the three months ended June 30, 2017									For the three months ended June 30, 2016
	Products			Services			Total			Products			Services			Total
Revenues	$	572,931		$	93,890		$	666,821		$	336,042		$	123,128		$	459,170
Website Amortization	$	—		$	75,806		$	75,806		$	—		$	61,582		$	61,582
Depreciation	$	5,707		$	952		$	6,659		$	2,176		$	1,169		$	3,345
Loss from operations	$	(445,896	)	$	(317,459	)	$	(763,355	)	$	(267,198	)	$	(242,957	)	$	(510,155	)
Segment Assets	$	1,728,881		$	784,566		$	2,513,447		$	1,203,841		$	829,518		$	2,033,359
Purchase of Assets	$	6,271		$	—		$	6,271		$	5,621		$	6,115		$	11,736

	For the six months ended June 30, 2017									For the six months ended June 30, 2016
	Products			Services			Total			Products			Services			Total
Revenues	$	1,124,286		$	203,633		$	1,327,919		$	683,821		$	199,764		$	883,585
Website Amortization	$	—		$	151,542		$	151,542		$	—		$	124,425		$	124,425
Depreciation	$	10,285		$	1,863		$	12,148		$	4,888		$	1,791		$	6,679
Loss from operations	$	(845,275	)	$	(517,241	)	$	(1,362,516	)	$	(680,802	)	$	(462,187	)	$	(1,142,989	)
Segment Assets	$	1,728,881		$	784,566		$	2,513,447		$	1,203,841		$	829,518		$	2,033,359
Purchase of Assets	$	14,305		$	—		$	14,305		$	5,621		$	131,237		$	136,858

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NOTES PAYABLE

6 Months Ended

Jun. 30, 2017

Notes Payable [Abstract]

NOTES PAYABLE

NOTE 8 – NOTES PAYABLE.

Long Term Debt to Related Parties, net

Following the conversion of outstanding notes in August 2016, the Company issued a series of 12% convertible promissory notes that have conversion prices that create a beneficial conversion to a related party, who is our Chief Executive Officer.  This note mature five years from issuance and are convertible at the option of the holder into shares of common stock at any time prior to maturity at a conversion price of $0.50 per share.  A beneficial conversion feature exists on the date a convertible note is issued when the fair value of the underlying common stock to which the note is convertible into is in excess of the face value of the note.  In accordance with this guidance, the intrinsic value of the beneficial conversion features is recorded as a debt discount with a corresponding amount to additional paid in capital.  The debt discount is amortized to interest over the five-year life of the note using the effective interest method.

A summary of these note issuances at December 31, 2016 and June 30, 2017 is as follows:

Issuance Date	Maturity Date	Principal		Discount Recognized		Amortization Expense 2016		Carry Amount at December 31, 2016		Amortization Six Months Ended June 30, 2017		Carry Amount at June 30, 2017
09/26/16	09/26/21	$	100,000	$	70,000	$	3,692	$	33,692	$	7,000	$	40,692
10/14/16	10/14/21		100,000		70,000		3,024		33,024		7,000		40,024
10/31/16	10/31/21		100,000		70,000		2,372		32,372		7,000		39,372
11/03/16	11/03/21		50,000		35,000		1,120		16,120		3,500		19,620
11/11/16	11/11/21		100,000		70,000		1,934		31,934		7,000		38,934
11/21/16	11/21/21		50,000		35,000		775		15,775		3,500		19,275
12/15/16	12/15/21		75,000		52,500		488		22,988		5,250		28,238
01/19/17	01/19/22		100,000		70,000		—		—		6,323		36,323
02/06/17	02/06/22		100,000		70,000		—		—		5,561		35,561
02/24/17	02/24/22		50,000		35,000		—		—		1,958		16,958
03/07/17	03/07/22		100,000		70,000		—		—		4,441		34,441
04/03/17	04/03/22		75,000		45,000		—		—		2,250		32,250
04/10/17	04/10/22		75,000		45,000		—		—		2,000		32,000
04/19/17	04/19/22		50,000		30,000		—		—		1,183		21,183
05/01/17	05/01/22		50,000		30,000		—		—		1,000		21,000
05/11/17	05/11/22		75,000		22,500		—		—		617		53,117
05/24/17	05/24/22		75,000		45,000		—		—		1,234		31,234
06/08/17	06/08/22		100,000		30,000		—		—		383		70,383
06/27/17	06/27/22		100,000		30,000		—		—		68		70,068
		$	1,525,000	$	925,000	$	13,405	$	185,905	$	67,268	$	680,673

Amortization of debt discount totaled $67,268 and $18,715 at June 30, 2017 and 2016, respectively.

Note Payable

On November 30, 2016, the Company entered into a promissory note agreement with an unaffiliated party in the principal amount of $500,000.  The note is unsecured, carries an interest rate of 25% per annum payable in arrears at maturity.  The note matures November 30, 2017 and may be prepaid at any time without notice or prepayment penalty.  In the event of default of any loan provision, the lender can declare all or any portion of the unpaid principal and interest immediately due and payable.  Accrued interest on this note totaled $73,958 at June 30, 2017.

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COMMITMENTS AND CONTINGENCIES

6 Months Ended

Jun. 30, 2017

Commitments and Contingencies Disclosure [Abstract]

COMMITMENTS AND CONTINGENCIES

NOTE 9 – COMMITMENTS AND CONTINGENCIES.

Leases

The Company leases its corporate offices at 6400 Congress Avenue, Suite 2050, Boca Raton, Florida 33487 under a long-term non-cancellable lease agreement, which contains renewal options. The lease, which was entered into on August 25, 2014 was amended on July 30, 2015 to increase the original approximate 2,014 square feet to approximately 4,450 square feet.  The term of the lease was extended and will terminate on March 14, 2019 at a current base rent of for a term of approximately $8,978 per month for the first twelve months with a 3% escalation each year. An additional security deposit of $2,500 was required. Rent is all-inclusive and includes electricity, heat, air-conditioning, and water. The original rent commencement date was October 11, 2014 and will expire on March 14, 2019.

The Company leases retail space for its product sales division at 4900 Linton Boulevard, Bay 17A, Delray Beach, FL 33445 under a long-term, non-cancellable lease agreement, which contains renewal options. The lease, which was entered into on August 25, 2014, is for approximately 2,150 square feet for a term of 36 months in Delray Beach, Florida at a base rent of approximately $2,329 per month for the first twelve months with a 3% escalation each year. A security deposit of $3,865, first month's prepaid rent of $3,865, and last month's prepaid rent of $4,015 was paid upon lease execution. The lease is a triple net lease. Common area maintenance is approximately $1,317 per month for the first twelve months with annual escalations not to exceed 4%. The rent commencement date was October 1, 2014 and was initially set to expire on September 30, 2017.  In January 2017, this lease was modified and extended concurrent with the expansion of our retail space in the same location.

In January 2017, the Company entered into an additional lease and modified and extended our existing lease for our retail site.  The new lease agreement provides for an additional 2,720 square feet adjacent to our existing Delray Beach FL location commencing February 1, 2017, and expiring January 31, 2022.  This lease provides for one months free rent, an initial monthly base rental of $1,757, representing a one-half reduction in rental payments for the first year as an accommodation.  Minimum base rental for year two is $3,513 per month, escalating 3% per year thereafter.  The Company also provided a $10,000 security deposit and prepaid $96,940 in future rents on the facility through the funding of certain leasehold improvements.  Prepaid rent totaled $88,140 at June 30, 2017. Simultaneously, the Company modified our existing lease on the initial space, extending this lease to coincide with the new space, expiring January 31, 2022, at an initial base rental of $2,471 per month, escalating 3% per year thereafter.

On December 16, 2016, with an effective date of December 15, 2016 under the terms of the Asset Purchase Agreement, we acquired the assets constituting the Black Helmet apparel business including various website properties and content, social media content, inventory and other intellectual property rights. (See Note 3)  We also acquired the right to assume the lease of their warehouse facility consisting of approximately 2,667 square feet.  The lease was renewed for a three year term in April 2016 with an initial base rental rate of $1,641 per month, and escalating at approximately 3% per year thereafter.

Rent expense for the three months ended June 30, 2017 and 2016 was $57,249 and $40,366, respectively and for the six months ended June 30, 2017 and 2016 was $117,925 and $80,732, respectively.

Legal

From time-to-time, we may be involved in litigation or be subject to claims arising out of our operations or content appearing on our websites in the normal course of business. Although the results of litigation and claims cannot be predicted with certainty, we currently believe that the final outcome of these ordinary course matters will not have a material adverse effect on our business.  Regardless of the outcome, litigation can have an adverse impact on our company because of defense and settlement costs, diversion of management resources and other factors.

Other Commitments

The Company entered into various contracts or agreements in the normal course of business, which may contain commitments. During the six months ended June 30, 2017 and 2016, the Company entered into agreements with third party vendors to supply website content and data, website software development, advertising, public relations, and legal services. All of these commitments contain provisions whereby either party may terminate the agreement with specified notice, normally 30 days, and with no further obligation on the part of either party.

During the years ended December 31, 2016 and 2015, the Company entered into agreements with third parties related to websites acquired during the respective periods as further discussed in Note 3. In connection with the two acquisitions made in 2016, the Company entered into a management agreement associated with the WarIsBoring website at $5,000 per month through November 18, 2018, and two service agreements in connection the Black Helmet Apparel acquisition at $6,250 per month, each, through December 15, 2019, plus the ability to earn bonuses ranging from $50,000 for the year ending December 31, 2017 to $100,000 for the year ending December 31, 2019 each based upon the satisfaction of certain revenue and gross margin targets.  These agreements may be terminated with six months written notice.  Future contingent milestone payments under the acquisitions made in 2015 totaled approximately $210,000 and $210,000 for 2017 and 2016, respectively.

Total payments for the six month periods June 30, 2017 and 2016 were $90,000 and $88,000, respectively.

Contractual commitments remaining under various acquisition related agreements total: $245,000 in 2017; $205,000 in 2018; $144,000 in 2019 and $0 for 2020 and 2021, respectively.

The Company entered into an Executive Employment Agreement with our Chief Executive Officer, with an effective date of June 1, 2014. Under the initial terms of this agreement, the Company would compensate the Chief Executive Officer with a base salary of $75,000 annually, and he is entitled to receive discretionary bonuses as may be awarded by the Company's board of directors from time to time. The initial term of the agreement is three years, and the Company may extend it for an additional one-year period upon written notice at least 180 days prior to the expiration of the term.  The Chief Executive Officer's base annual salary was increased to $77,500 in January, 2015, $96,000 in July 2015, and to $125,000 effective October 1, 2015 upon recommendation of the Compensation Committee of the board of directors. In May 2016 the Chief Executive Officer orally agreed to a reduction in his base salary to $95,000 per annum.

The agreement will terminate upon the Chief Executive Officer's death or disability. In the event of a termination upon his death, the Company is obligated to pay his beneficiary or estate an amount equal to one year base salary plus any earned bonus at the time of his death. In the event the agreement is terminated as a result of his disability, as defined in the agreement, he is entitled to continue to receive his base salary for a period of one year. The Company is also entitled to terminate the agreement either with or without case, and the Chief Executive Officer is entitled to voluntarily terminate the agreement upon one year's notice to the Company. In the event of a termination by the Company for cause, as defined in the agreement, or voluntarily by the Chief Executive Officer, the Company is obligated to pay him the base salary through the date of termination. In the event the Company terminates the agreement without cause, the Company is obligated to give him one years' notice of the Company's intent to terminate and, at the end of the one year period, pay an amount equal to two times his annual base salary together with any bonuses which may have been earned as of the date of termination. A constructive termination of the agreement will also occur if the Company materially breaches any term of the agreement or if a successor company to the Company fails to assume the Company's obligations under the employment agreement. In that event, the Chief Executive Officer will be entitled to the same compensation as if the Company terminated the agreement without cause.

The employment agreement contains customary non-compete and confidentiality provisions. The Company also agreed to indemnify the Chief Executive Officer pursuant to the provisions of the Company's Amended and Restated Articles of Incorporation and Amended and Restated By-laws.

On April 1, 2017 the Company entered into the First Amendment to the Executive Employment Agreement with our Chief Executive Officer.  Under the terms of the amendment, the term of his employment was extended to April 1, 2020, which may be further extended for additional one year periods upon 180 days notice by us to him.  Under the terms of the amendment, Mr. Speyer's base salary was increased to $165,000 annually and he is entitled to earn annual performance bonuses, beginning with the year ending December 31, 2017, ranging from 25% to 80% of his base salary upon our achievement of certain annual revenue and EBITDA targets.  All other terms and conditions of his employment agreement remain in full force.  

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RELATED PARTIES

6 Months Ended

Jun. 30, 2017

Related Party Transactions [Abstract]

RELATED PARTIES

NOTE 10 – RELATED PARTIES.

As discussed more fully in Note 8, section titled “Long Term Debt to Related Parties, net”, in August 2016, the Company issued a series of 12% convertible promissory notes that have conversion prices that create a beneficial conversion to a related party, who is our Chief Executive Officer.  These notes total $680,673 and $185,905 at June 30, 2017 and December 31, 2016, respectively and mature five years from issuance and are convertible at the option of the holder into shares of common stock at any time prior to maturity at a conversion price of $0.50 per share.  A beneficial conversion feature exists on the date a convertible note is issued when the fair value of the underlying common stock to which the note is convertible into is in excess of the face value of the note.  In accordance with this guidance, the intrinsic value of the beneficial conversion features is recorded as a debt discount with a corresponding amount to additional paid in capital.  The debt discount is amortized to interest over the five-year life of the note using the effective interest method.  The notes are reported net of their unamortized debt discount of $844,327 and $389,095 as of June 30, 2017 and December 31, 2016, respectively.

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SHAREHOLDERS' EQUITY

6 Months Ended

Jun. 30, 2017

Stockholders' Equity Note [Abstract]

SHAREHOLDERS' EQUITY

NOTE 11 – SHAREHOLDERS’ EQUITY.

Preferred Stock

The Company has authorized 20,000,000 shares of preferred stock with a par value of $0.01 (the "Preferred Stock"), issuable in such series and with such designations, rights and preferences as the board of directors may determine.

On November 1, 2013, the board of directors approved the designation of 2,000,000 shares of the Preferred Stock as 10% Series A Convertible Preferred Stock (“Series A Stock”). Holders of the Series A Stock are entitled to the payment of a 10% dividend payable in shares of the Company’s common stock at a rate of one share of common stock for each 10 shares of Series A Stock. Dividends are payable annually the 10th business day of January. Each holder of Series A Stock may convert all or part of the Series A Stock into shares of common stock on a share for share basis. Shares of Series A Stock rank superior to all other classes of stock upon liquidation.  Each share of Series A Stock will automatically convert into shares of common stock five years from the date of issuance or upon a change in control. On August 18, 2016, Series A Stockholders converted 1,800,000 shares of Series A Stock into 1,800,000 shares of common stock, leaving 100,000 Series A Stock outstanding. On the 10th business day of January 2017 there were 4,959 shares of common stock dividends owed and payable to the Series A Stockholders of record as dividends on the Series A Stock. The shares of Series A Stock is subject to adjustment of the conversion terms due to future mergers, sales and stock splits, if any.

Common Stock

Stock issued for services

On January 16, 2017, the Company issued to a consultant 3,600 shares of its common stock at $0.85 per share, or $3,060, for services rendered. The Company valued these common shares based on the fair value at the date of grant.

On April 25, 2017 the Company issued 28,500 shares with a fair value of $22,800 on the date of issuance for compensation to employees and officers.

Stock issued for dividends

In January 2017, the Company issued 10,000 shares of its common stock as dividends to the holder of its Series A preferred stock. Holders of the Series A, Series B, Series C, and Series D Stock are entitled to the payment of a 10% dividend payable in shares of the Company’s common stock at a rate of one share of common stock for each ten shares of Series A, Series B, Series C, or Series D Stock payable on the tenth business day of January commencing in 2017.

Stock Incentive Plan and Stock Option Grants to Employees and Directors

The Company accounts for stock option compensation issued to employees for services in accordance with ASC Topic 718, “Compensation – Stock Compensation”. ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation issued to employees. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASC Topic 505-50, “Equity-Based Payments to Non-Employees.” The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model.

Stock options issued to consultants and other non-employees as compensation for services provided to the Company are accounted for based on the fair value of the services provided or the estimated fair market value of the option, whichever is more reliably measurable in accordance with ASC 505 “Equity” and ASC 718, including related amendments and interpretations. The related expense is recognized over the period the services are provided.

Stock Option Plans

The Company has adopted three stock option plans, the terms of which are substantially identical.  The purpose of each plan is to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under each plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards.  The Compensation Committee of the Company's board of directors administers each plan. The material terms of each option which may be granted under each plan will contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted, and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the plan, as may be determined by the Committee and specified in the grant instrument.

On April 20, 2011, the Company's board of directors and majority stockholder adopted the 2011 Stock Option Plan (the “2011 Plan”), to be effective on January 3, 2011.  The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2011 Plan. The maximum aggregate number of shares of Company stock that shall be subject to Grants made under the Plan to any individual during any calendar year shall be 180,000 shares. As of June 30, 2017, 27,000 shares were remaining under the 2011 Plan for future issuance.

On April 1, 2013, the Company's board of directors and majority stockholder adopted the 2013 Stock Option Plan (the “2013 Plan”), to be effective on April 1, 2013. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2013 Plan. The maximum aggregate number of shares of Company stock that shall be subject to grants made under the 2013 Plan to any individual during any calendar year shall be 180,000 shares. As of June 30, 2017, 147,000 shares were remaining under the 2013 Plan for future issuance.

On May 22, 2015, the Company's board of directors adopted the 2015 Stock Option Plan (the “2015 Plan”), to be effective on May 22, 2015.  Effective August 3, 2015, and as disclosed in the Company's Information Statement on Schedule 14C, the Company's majority shareholders ratified the adoption of the 2015 Plan.  The Company has reserved for issuance an aggregate of 1,000,000 shares of common stock under the 2015 Plan. The maximum aggregate number of shares of Company stock that shall be subject to grants made under the 2015 Plan to any individual during any calendar year shall be 100,000 shares. As of June 30, 2017, 449,000 shares were remaining under the 2015 Plan for future issuance.

On March 22, 2016 the Company granted 100,000 ten-year stock options, which have an exercise price of $0.695 per share to an executive officer and director.  The aggregate fair value of these options was computed at $39,901 or $0.3990 per option.

On March 22, 2016 the Company granted 46,000 ten-year stock options, which have an exercise price of $0.695 per share to a director.  The aggregate fair value of these options was computed at $18,354 or $0.3990 per option.

The Company estimates the fair value of share-based compensation utilizing the Black-Scholes option pricing model, which is dependent upon several variables such as the expected option term, expected volatility of our stock price over the expected option term, expected risk-free interest rate over the expected option term, expected dividend yield rate over the expected option term, and an estimate of expected forfeiture rates.

The Company believes this valuation methodology is appropriate for estimating the fair value of stock options granted to employees and directors, which is subject to ASC Topic 718 requirements. These amounts are estimates and thus may not be reflective of actual future results, nor amounts ultimately realized by recipients of these grants. The Company recognizes share-based compensation expense on a straight-line basis over the requisite service period for each award. The following table summarizes the assumptions the Company utilized to record compensation expense for stock options granted during the six months ended June 30, 2017 and 2016:

No options were granted during the six months ended June 30, 2017.

	Six Months Ended June 30,
Assumptions:	2017			2016
Expected term (years)					6.8
Expected volatility		—	%		66	%
Risk-free interest rate		—	%		0.1 – 2.07	%
Dividend yield		—	%		0	%
Expected forfeiture rate		—	%		0	%

The expected life is computed using the simplified method, which is the average of the vesting term and the contractual term. The expected volatility is based on an average of similar public companies historical volatility.  The risk-free interest rate is based on the U.S. Treasury yields with terms equivalent to the expected term of the related option at the time of the grant. Dividend yield is based on historical trends. While the Company believes these estimates are reasonable, the compensation expense recorded would increase if the expected life was increased, a higher expected volatility was used, or if the expected dividend yield increased.

The Company recorded $35,579 and $59,551 stock option expense for the three months ended June 30, 2017 and 2016, respectively and $73,838 and $77,124 for the six months ended June 30, 2017 and 2016, respectively.  The non-cash stock option expense has been recognized as a component of general and administrative expenses in the accompanying unaudited condensed consolidated financial statements.

As of June 30, 2017 there were total unrecognized compensation costs related to non-vested share-based compensation arrangements of $124,271 to be recognized through August 2020.

A summary of the Company's stock option activity during the six months ended June 30, 2017 is presented below:

	Number of Options			Weighted Average Exercise Price		Weighted Average Remaining Contractual Term		Aggregate Intrinsic Value
Balance Outstanding, December 31, 2016		2,281,000		$	0.47		6.8	$	795,185
Granted		—			—		—		—
Exercised		—			—		—		—
Forfeited		(104,000	)		—		—		—
Expired		—			—		—		—
Balance Outstanding, June 30, 2017		2,177,000		$	0.47		6.6	$	775,585
Exercisable at June 30, 2017		1,515,000		$	0.31		5.3	$	719,373

Summarized information with respect to options outstanding under the two option plans at June 30, 2017 is as follows:

	Options Outstanding				Options Exercisable
Range or Exercise Price	Number Outstanding	Remaining Average Contractual Life (In Years)	Weighted Average Exercise Price		Number Exercisable	Weighted Average Exercise Price
0.14 - 0.24	720,000	1.1	$	0.14	720,000	$	0.14
0.25 - 0.49	351,000	.8	$	0.28	351,000	$	0.28
0.50 - 0.85	1,106,000	4.0	$	0.69	444,000	$	0.60
	2,177,000	5.9	$	0.45	1,515,000	$	0.31

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CONCENTRATIONS

6 Months Ended

Jun. 30, 2017

Risks and Uncertainties [Abstract]

CONCENTRATIONS

NOTE 12 – CONCENTRATIONS.

The Company has historically purchases a substantial amount of its products from two vendors; Citizens Watch Company of America, Inc., and Bulova Corporation. During the three months ended June 30, 2017, purchases from Citizens accounted for 67% and purchases from Bulova accounted for 20%, of the total products purchased as compared to 44% and 15%, respectively, for the three months ended June 30, 2016.  During the six months ended June 30, 2017, purchases from Citizens accounted for 57% and purchases from Bulova accounted for 19%, of the total products purchased as compared to 39% and 17%, respectively, for the six months ended June 30, 2016. Although we continue to add additional product vendors and we continue to expand our product line and vendor relationships, due to continued high concentration and reliance on these two vendors, the loss of one of these two vendors could adversely affect the Company's operations.

The Company generates revenues from two segments: product sales and services.  We sell many products through various distribution portals, which include Amazon and Paypal/eBay. During the three months ended June 30, 2017, these two portals accounted for 41% and 44%, respectively of our total product sales as compared to 91% and 5% in the three months ended June 30, 2016.  During the six months ended June 30, 2017, these two portals accounted for 41% and 43%, respectively of our total product sales as compared to 91% and 5% in the six months ended June 30, 2016.  The sharp increase in Paypal/eBay concentration is due to our acquisition of the Black Helmet Apparel business in December 2016. Due to high concentration and reliance on these portals, the loss of a working relationship with either of these two portals could adversely affect the Company's operations.

A substantial amount of payments for our products sold are processed through PayPal. A disruption in PayPal payment processing could have an adverse effect on the Company's operations and cash flow.

Credit Risk

The Company minimizes the concentration of credit risk associated with its cash by maintaining its cash with high quality federally insured financial institutions. However, cash balances in excess of the FDIC insured limit of $250,000 are at risk. At June 30, 2017 and December 31, 2016, respectively, the Company had no cash balances in excess of the FDIC insured limit.

Concentration of Funding

During the six months ended June 30, 2017, the Company's funding was provided by the convertible notes to a related party officer and director. See Note 8.

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SUBSEQUENT EVENTS

6 Months Ended

Jun. 30, 2017

Subsequent Events [Abstract]

SUBSEQUENT EVENTS

NOTE 13 – SUBSEQUENT EVENTS.

In March 2017 the Company entered into a definitive agreement to purchase all of the membership interests of Daily Engage Media LLC ("Daily Engage Media") from unrelated third parties for $4.9 million consisting of cash and shares of its common stock.  The closing of this acquisition was conditioned upon the closing of a then pending secondary firm commitment public offering of the Company's securities.  In July 2017 the Company withdrew the registration statement on Form S-1 previously filed with the SEC and is presently in negotiations with the owners of Daily Engage Media to restructure the terms of the acquisition.  In July 2017 the Company lent Daily Engage $135,000 for working capital under the terms of a promissory note which matures on September 15, 2017.  The obligation is unsecured and interest free.  Upon the closing of the acquisition, $85,000 of the obligation will be forgiven and considered part of the purchase price.  If the acquisition does not close prior to the maturity date, the note will begin accruing interest at 1 ½% per month.

Between July 2017 and August 2017 Mr. W. Kip Speyer, an executive officer and director, lent the Company an aggregate of $310,000 under the terms of 6% and 10% convertible promissory notes.  The notes are unsecured, mature five years from the date of issuance, and are convertible at any time at the option of the holder into shares of the Company's common stock at a conversion price of $0.50 on a $50,000 note issued in July 2017 with the balance convertible at $0.40 per share.  The proceeds were used by the Company for working capital.

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NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)

6 Months Ended

Jun. 30, 2017

Accounting Policies [Abstract]

Organization and Nature of Operations

Organization and Nature of Operations

Bright Mountain Media, Inc. is a Florida corporation formed on May 20, 2010. Its wholly owned subsidiaries, Bright Mountain LLC, and The Bright Insurance Agency, LLC, were formed as Florida limited liability companies in May 2011.  Its wholly owned subsidiary, Bright Watches, LLC was formed as a Florida limited liability company in December 2015.  When used herein, the terms "BMTM," the "Company," "we," "us," "our" or "Bright Mountain" refers to Bright Mountain Media, Inc. and its subsidiaries.

The Company is a media holding company of online assets.  We sell various products through our proprietary websites and retail location, and through third party e-commerce distributor portals. Our websites provide content designed to attract and retain targeted Internet audiences. We generate revenues from two segments, product sales and services.  Services consists of advertising revenue and subscription revenue.  Our advertising revenue is generated primarily through the display of paid listings as well as display advertisements appearing on our websites.

On December 16, 2016, with an effective date of December 15, 2016, under the terms of an Asset Purchase Agreement, the Company acquired the assets, constituting the Black Helmet Apparel business (“Black Helmet”), from Sostre Enterprises, Inc.  Assets acquired included various website properties and content, social media content, inventory and other intellectual property rights. The Black Helmet line of apparel features clothing and accessories focused on firefighters.

Basis of Presentation

Basis of Presentation

The interim unaudited condensed consolidated financial statements included herein have been prepared by the Company pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”). In the opinion of the Company’s management, all adjustments necessary to present fairly the consolidated results of operations and cash flows for the six months ended June 30, 2017 and the consolidated financial position as of June 30, 2017 have been made. The results of operations for such interim period are not necessarily indicative of the operating results expected for the full year.

Principles of Consolidation

Principles of Consolidation

The interim unaudited condensed consolidated financial statements include the accounts of the Company and its wholly owned subsidiaries. All significant intercompany transactions and balances have been eliminated in consolidation.

Use of Estimates

Use of Estimates

Our consolidated financial statements are prepared in accordance with Accounting Principles Generally Accepted in the United States (“GAAP”). These accounting principles require management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management's judgment in its application. There are also areas in which management's judgment in selecting any available alternative would not produce a materially different result. Significant estimates included in the accompanying consolidated financial statements include revenue recognition, the fair value of acquired assets for purchase price allocation in business combinations, valuation of inventory, valuation of intangible assets, estimates of amortization period for intangible assets, estimates of depreciation period for fixed assets, valuation of equity based transactions, and the valuation allowance on deferred tax assets.

Cash and Cash Equivalents

Cash and Cash Equivalents

The Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents.

Fair Value of Financial Instruments and Fair Value Measurements

Fair Value of Financial Instruments and Fair Value Measurements

The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities.

We adopted accounting guidance for financial and non-financial assets and liabilities in accordance with ASC 820 “Fair Value Measurements and Disclosures.”  This standard defines fair value, provides guidance for measuring fair value and requires certain disclosures. This standard does not require any new fair value measurements, but rather applies to all other accounting pronouncements that require or permit fair value measurements. This guidance does not apply to measurements related to share-based payments. This guidance discusses valuation techniques, such as the market approach (comparable market prices), the income approach (present value of future income or cash flow), and the cost approach (cost to replace the service capacity of an asset or replacement cost). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels:

Level 1:	Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.
Level 2:	Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active.
Level 3:	Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use

Accounts Receivable

Accounts Receivable

Accounts receivable are recorded at fair value on the date revenue is recognized. The Company provides allowances for doubtful accounts for estimated losses resulting from the inability of its customers to repay their obligation. If the financial condition of the Company's customers were to deteriorate, resulting in an impairment of their ability to repay, additional allowances may be required. The Company provides for potential uncollectible accounts receivable based on specific customer identification and historical collection experience adjusted for existing market conditions. If market conditions decline, actual collection experience may not meet expectations and may result in decreased cash flows and increased bad debt expense.

The policy for determining past due status is based on the contractual payment terms of each customer, which are generally net 60 or net 90 days. Once collection efforts by the Company and its collection agency are exhausted, the determination for charging off uncollectible receivables is made.

Inventories

Inventories

Inventories consist of finished goods and are stated at the lower of cost or market using the first in, first out (FIFO) method. Provisions have been made to reduce excess or obsolete inventories to their net realizable value.

Revenue Recognition

Revenue Recognition

The Company recognizes revenue on our products in accordance with ASC 605, “Revenue Recognition.”  Under these guidelines, revenue is recognized on sales transactions when all of the following exist: persuasive evidence of an arrangement did exist; delivery of product has occurred; the sales price to the buyer is fixed or determinable; and collectability is reasonably assured. The Company has several revenue streams generated directly from its website and specific revenue recognition criteria for each revenue stream is as follows:

· Sale of merchandise directly to consumers: The Company's product sales are recognized either FOB shipping point or FOB destination, dependent on the customer. Revenues are therefore recognized at point of ownership transfer, accordingly;

· Advertising revenue is received directly form companies who pay the Company a monthly fee for advertising space;

· Advertising revenues are generated by users “clicking” on website advertisements utilizing several ad network partners: Revenues are recognized, on a net basis, upon receipt of payment by the ad network partner since the revenue is not determinable until it is received; and

· Subscription revenues are generated by the sale of access to career postings on one of our websites. The term of the subscriptions range from one month to twelve months. Revenues are recognized, on a net basis, over the term of the subscription period. All sales are final per the subscription Terms of Use.

The Company follows the guidance of ASC 605-50-25, “Revenue Recognition, Customer Payments.”  Accordingly, any incentives received from vendors are recognized as a reduction of the cost of products included in inventories. Promotional products or samples given to customers or potential customers are recognized as a cost of goods sold. Cash incentives provided to our customers are recognized as a reduction of the related sale price, and, therefore, are a reduction in sales.

Cost of Sales

Cost of Sales

Components of costs of sales include product costs, shipping costs to customers and any inventory adjustments.

Shipping and Handling Costs

Shipping and Handling Costs

The Company includes shipping and handling fees billed to customers as revenues and shipping and handling costs for shipments to customers as cost of revenues.

Sales Return Reserve Policy

Sales Return Reserve Policy

Our return policy generally allows our end users to return purchased products for refund or in exchange for new products. We estimate a reserve for sales returns, if any, and record that reserve amount as a reduction of sales and as a sales return reserve liability. Sales to consumers on our web site generally may be returned within a reasonable period of time.

Product Warranty Reserve Policy

Product Warranty Reserve Policy

The Company is a retail distributor of products and warranties are the responsibility of the manufacturer. Therefore, the Company does not record a reserve for product warranty

Property and Equipment

Property and Equipment

Property and equipment is recorded at cost. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets of five to seven years for office furniture and equipment, and five years for computer equipment. Leasehold improvements are amortized over the lesser of the lease term or the useful life of the improvements. Expenditures for maintenance and repairs along with fixed assets below our capitalization threshold of $500 are expensed as incurred.

Website Development Costs

Website Development Costs

The Company accounts for its website development costs in accordance with Accounting Standards Codification (“ASC”) ASC 350-50, “Website Development Costs” (“ASC 350-50”). These costs, if any, are included in intangible assets in the accompanying consolidated financial statements or expensed immediately if the Company cannot support recovery of these costs from positive future cash flows.

ASC 350-50 requires the expensing of all costs of the preliminary project stage and the training and application maintenance stage and the capitalization of all internal or external direct costs incurred during the application and infrastructure development stage. Upgrades or enhancements that add functionality are capitalized while other costs during the operating stage are expensed as incurred. The Company amortizes the capitalized website development costs over an estimated life of five years.

As of June 30, 2017 and 2016, all website development costs have been expensed.

Amortization and Impairment of Long-Lived Assets

Amortization and Impairment of Long-Lived Assets

Amortization and impairment of long-lived assets are non-cash expenses relating primarily to website acquisitions. The Company accounts for long-lived assets in accordance with the provisions of ASC 360-10 “Accounting for the Impairment or Disposal of Long-Lived Assets.” This statement requires that long-lived assets and certain identifiable intangibles be reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable.

Website acquisition costs are amortized over five years. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported at the lower of the carrying amount or fair value less costs to sell. While it is likely that we will have significant amortization expense as we continue to acquire websites, we believe that intangible assets represent costs incurred by the acquired website to build value prior to acquisition and the related amortization and impairment charges of assets, if applicable, are not ongoing costs of doing business. Non-cash amortization loss is included in selling, general and administrative expenses on the accompanying statement of operations. For the three months ended June 30, 2017 and 2016, non-cash amortization expense was $75,806 and $61,582, respectively.  For the six months ended June 30, 2017 and 2016, non-cash amortization expense was $151,542 and $124,425, respectively.  

Stock-Based Compensation

Stock-Based Compensation

The Company accounts for stock-based instruments issued to employees for services in accordance with ASC Topic 718 “Compensation – Stock Compensation.” ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation issued to employees. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASC Topic 505-50, “Equity-Based Payments to Non-Employees.”  The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model. Non- cash stock-based stock option compensation is expensed over the requisite service period and are included in selling, general and administrative expenses on the accompanying condensed consolidated statement of operations. For the three months ended June 30, 2017 and 2016, non-cash stock-based stock option compensation expense was $35,579 and $59,551, respectively.  For the six months ended June 30, 2017 and 2016, non-cash stock-based stock option compensation expense was $73,838 and $77,124, respectively.

Advertising, Marketing and Promotion Costs

Advertising, Marketing and Promotion Costs

Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying statement of operations. For the three months ended June 30, 2017 and 2016, advertising, marketing and promotion expense was $72,945 and $5,056, respectively. For the six months ended June 30, 2017 and 2016, advertising, marketing and promotion expense was $165,233 and $12,106, respectively.

Income Taxes

Income Taxes

We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized.

The Company follows the provisions of ASC 740-10 “Accounting for Uncertain Income Tax Positions.” When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50% likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for unrecognized tax benefits in the accompanying consolidated balance sheets along with any associated interest and penalties that would be payable to the taxing authorities upon examination.

As of June 30, 2017, tax years 2016, 2015, and 2014 remain open for IRS audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years.

Basic and Diluted Net Earnings (Loss) Per Common Share

Basic and Diluted Net Earnings (Loss) Per Common Share

In accordance with ASC 260-10 “Earnings Per Share,” basic net earnings (loss) per common share is computed by dividing the net earnings (loss) for the period by the weighted average number of common shares outstanding during the period. Diluted earnings (loss) per share are computed using the weighted average number of common and dilutive common stock equivalent shares outstanding during the period. As of June 30, 2017 and 2016, there were approximately 2,177,000 and 1,847,000 common stock equivalent shares outstanding as stock options, respectively, 100,000 and 5,200,000 common stock equivalents from the conversion of preferred stock, respectively, and 3,050,000 and 1,000,000 common stock equivalents from the conversion of notes payable, respectively. Equivalent shares were not utilized, as the effect is anti-dilutive.

Segment Information

Segment Information

In accordance with the provisions of ASC 280-10, “Disclosures about Segments of an Enterprise and Related Information”, the Company is required to report financial and descriptive information about its reportable operating segments. The Company has two identifiable operating segments based on the activities of the company in accordance with the ASC 280-10. The Company's two segments are product sales and services as of June 30, 2017. The product sales segment sells merchandise directly to customers thorough e-commerce distributor portals such as Amazon and eBay and through our proprietary websites and retail location. The services segment is focused on producing advertising revenue generated by users “clicking” on website advertisements utilizing several ad network partners and direct advertisers and subscription revenue generated by the sale of access to career postings on one of our websites.

Recent Accounting Pronouncements

Recent Accounting Pronouncements

In June 2014, FASB issued Accounting Standards Update (“ASU”) No. 2014-09, “Revenue from Contracts with Customers.”  The update gives entities a single comprehensive model to use in reporting information about the amount and timing of revenue resulting from contracts to provide goods or services to customers. The proposed ASU, which would apply to any entity that enters into contracts to provide goods or services, would supersede the revenue recognition requirements in Topic 605 "Revenue Recognition," and most industry-specific guidance throughout the Industry Topics of the Codification. Additionally, the update would supersede some cost guidance included in Subtopic 605-35 "Revenue Recognition – Construction-Type and Production-Type Contracts." The update removes inconsistencies and weaknesses in revenue requirements and provides a more robust framework for addressing revenue issues and more useful information to users of financial statements through improved disclosure requirements. In addition, the update improves comparability of revenue recognition practices across entities, industries, jurisdictions, and capital markets and simplifies the preparation of financial statements by reducing the number of requirements to which an entity must refer. The update is effective for annual reporting periods beginning after December 15, 2018, and interim reporting periods within annual reporting periods beginning after December 15, 2019. All other entities may apply the guidance in ASU No. 2014-09 earlier as of an annual reporting period beginning after December 15, 2016, including interim reporting periods within that reporting period. All other entities also may apply the guidance in Update 2014-09 earlier as of an annual reporting period beginning after December 15, 2016, and interim reporting periods within annual reporting periods beginning one year after the annual reporting period in which the entity first applies the guidance in ASU No. 2014-09. We are currently reviewing the provisions of this ASU to determine if there will be any impact on our results of operations, cash flows or financial condition.

In August 2014, the FASB issued ASU No. 2014-15, “Presentation of Financial Statements - Going Concern,” which requires management to evaluate, at each annual and interim reporting period, whether there are conditions or events that raise substantial doubt about the entity’s ability to continue as a going concern within one year after the date the financial statements are issued and provide related disclosures.  ASU 2014-15 is effective for annual periods ending after December 15, 2016 and interim periods thereafter.  Early application was permitted. The adoption of ASU 2014-15 did not have a material effect on our condensed consolidated financial statements.

In July 2015, FASB issued ASU No. 2015-11, “Inventory (Topic 330): Simplifying the Measurement of Inventory” more closely align the measurement of inventory in GAAP with the measurement of inventory in International Financial Reporting Standards (IFRS).  The amendments in this ASU do not apply to inventory that is measured using last-in, first-out (LIFO) or the retail inventory method. The amendments apply to all other inventory, which includes inventory that is measured using first-in, first-out (FIFO) or average cost. An entity should measure inventory within the scope of this Update at the lower of cost and net realizable value. Net realizable value is the estimated selling prices in the ordinary course of business, less reasonably predictable costs of completion, disposal, and transportation. Subsequent measurement is unchanged for inventory measured using LIFO or the retail inventory method. For public business entities, this ASU is effective for fiscal years beginning after December 15, 2016, including interim periods within those fiscal years. For all other entities, this ASU is effective for fiscal years beginning after December 15, 2016, and interim periods within fiscal years beginning after December 15, 2017. The amendments in this ASU should be applied prospectively with earlier application permitted as of the beginning of an interim or annual reporting period.The adoption of ASU No. 2015-11 did not have a material effect on our condensed consolidated financial statements.

In February 2016, the FASB issued ASU 2016-02 “Leases,” which will amend current lease accounting to require lessees to recognize (i) a lease liability, which is a lessee’s obligation to make lease payments arising from a lease, measured on a discounted basis, and (ii) a right-of-use asset, which is an asset that represents the lessee’s right to use, or control the use of, a specified asset for the lease term. ASU 2016-02 does not significantly change lease accounting requirements applicable to lessors; however, certain changes were made to align, where necessary, lessor accounting with the lessee accounting model. This standard will be effective for fiscal years beginning after December 15, 2018, including interim periods within those fiscal years. We are currently reviewing the provisions of this ASU to determine if there will be any impact on our results of operations, cash flows or financial condition.

In March 2016, the FASB issued ASU 2016-09, Compensation – Stock Compensation: Improvements to Employee Share-Based Payment Accounting, which relates to the accounting for employee share-based payments. This standard addresses several aspects of the accounting for share-based payment award transactions, including: (a) income tax consequences; (b) classification of awards as either equity or liabilities; and (c) classification on the statement of cash flows. This standard will be effective for fiscal years beginning after December 15, 2016, including interim periods within those fiscal years. The adoption of ASU No. 2016-9 did not have a material effect on our condensed consolidated financial statements.

In April 2016, the FASB issued ASU 2016–10 “Revenue from Contract with Customers (Topic 606): Identifying Performance Obligations and Licensing.” The amendments in this Update do not change the core principle of the guidance in Topic 606. Rather, the amendments in this Update clarify the following two aspects of Topic 606: identifying performance obligations and the licensing implementation guidance, while retaining the related principles for those areas. Topic 606 includes implementation guidance on (a) contracts with customers to transfer goods and services in exchange for consideration and (b) determining whether an entity’s promise to grant a license provides a customer with either a right to use the entity’s intellectual property (which is satisfied at a point in time) or a right to access the entity’s intellectual property (which is satisfied over time). The amendments in this Update are intended render more detailed implementation guidance with the expectation to reduce the degree of judgement necessary to comply with Topic 606. We are currently reviewing the provisions of this ASU to determine if there will be any impact on our results of operations, cash flows or financial condition.

In April 2016, the FASB issued ASU No. 2016-15, “Classification of Certain Cash Receipts and Cash Payments” ASU 2016- provides guidance regarding the classification of certain items within the statement of cash flows.  ASU 2016-15 is effective for annual periods beginning after December 15, 2017 with early adoption permitted.  We do not believe this ASU will have an impact on our results of operation, cash flows, other than presentation, or financial condition.

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ACQUISITIONS (Tables)

6 Months Ended

Jun. 30, 2017

Business Combinations [Abstract]

Schedule of discounted fair value of the consideration transferred

The acquisition date estimated fair value of the consideration transferred consisted of the following:

Customer and related relationships	$	39,578
Website		177,690
Total	$	217,268

Summary of assets acquired

A summary of assets acquired is as follows:

Inventory	$	58,000
Intangibles – website		80,000
Intangibles – trade name		150,000
Intangibles – customer relationships		252,000
Intangibles – non compete agreements		120,000
Total assets acquired	$	660,000

Schedule of Pro forma results

The following table sets forth the unaudited pro forma results of the Company as if the acquisition of the assets constituting the Black Helmet apparel business had taken place on the first day of the periods presented. These combined results are not necessarily indicative of the results that may have been achieved had the assets been acquired as of the first day of the periods presented.

	Three Months Ended			Six Months Ended
	June 30,			June 30,
	2016			2016
Total revenue	$	677,328		$	1,349,635
Total expenses		1,310,729			2,726,510
Preferred stock dividend		128,084			218,186
Net loss attributable to common shareholders	$	(761,485	)	$	(1,595,061	)
Basic and diluted net loss per share	$	(0.03	)	$	(0.05	)

Schedule of Intangible Assets

At June 30, 2017 and December 31, 2016, respectively, website acquisition assets consisted of the following:

	June 30,			December 31,
	2017			2016
Website Acquisition Assets	$	1,739,179		$	1,739,179
Less: Accumulated Amortization		(732,587	)		(581,045	)
Less: Impairment Loss		(191,020	)		(191,020	)
Website Acquisition Assets, net	$	815,572		$	967,114

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INVENTORIES (Tables)

6 Months Ended

Jun. 30, 2017

Inventory Disclosure [Abstract]

Schedule of Inventories

At June 30, 2017 and December 31, 2016 inventories consisted of the following:

	June 30,		December 31,
	2017		2016
Product inventory: clocks and watches	$	858,049	$	982,283
Product inventory: other inventory		208,526		144,789
Total inventory balance	$	1,066,575	$	1,127,072

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PREPAID COSTS AND EXPENSES (Tables)

6 Months Ended

Jun. 30, 2017

Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]

Schedule of Prepaid Costs and Expenses

At June 30, 2017 and December 31, 2016, prepaid expenses and other current assets consisted of the following:

	June 30,		December 31,
	2017		2016
Prepaid Rent	$	61,740	$	46,523
Prepaid Insurance		42,362		84,825
Prepaid Inventory		—		1,602
Prepaid Expenses and Other Current Assets	$	104,102	$	132,950

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PROPERTY AND EQUIPMENT (Tables)

6 Months Ended

Jun. 30, 2017

Property, Plant and Equipment [Abstract]

Schedule of Property and Equipment

At June 30, 2017 and December 31, 2016, property and equipment consisted of the following:

	June 30,			December 31,			Depreciable Life
	2017			2016			(Years)
Furniture and Fixtures	$	76,671		$	70,108		7
Computer Equipment		59,511			56,142		5
Leasehold Improvements		39,385			35,011		10
Total Fixed Assets		175,567			161,261
Less: Accumulated Depreciation		(74,409	)		(62,260	)
Total Fixed Assets, net	$	101,158		$	99,001

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SEGMENT INFORMATION (Tables)

6 Months Ended

Jun. 30, 2017

Segment Reporting [Abstract]

Schedule of segment activity

The following information represents segment activity for the three and six month periods ended June 30, 2017 and June 30,2016.

	For the three months ended June 30, 2017									For the three months ended June 30, 2016
	Products			Services			Total			Products			Services			Total
Revenues	$	572,931		$	93,890		$	666,821		$	336,042		$	123,128		$	459,170
Website Amortization	$	—		$	75,806		$	75,806		$	—		$	61,582		$	61,582
Depreciation	$	5,707		$	952		$	6,659		$	2,176		$	1,169		$	3,345
Loss from operations	$	(445,896	)	$	(317,459	)	$	(763,355	)	$	(267,198	)	$	(242,957	)	$	(510,155	)
Segment Assets	$	1,728,881		$	784,566		$	2,513,447		$	1,203,841		$	829,518		$	2,033,359
Purchase of Assets	$	6,271		$	—		$	6,271		$	5,621		$	6,115		$	11,736

	For the six months ended June 30, 2017									For the six months ended June 30, 2016
	Products			Services			Total			Products			Services			Total
Revenues	$	1,124,286		$	203,633		$	1,327,919		$	683,821		$	199,764		$	883,585
Website Amortization	$	—		$	151,542		$	151,542		$	—		$	124,425		$	124,425
Depreciation	$	10,285		$	1,863		$	12,148		$	4,888		$	1,791		$	6,679
Loss from operations	$	(845,275	)	$	(517,241	)	$	(1,362,516	)	$	(680,802	)	$	(462,187	)	$	(1,142,989	)
Segment Assets	$	1,728,881		$	784,566		$	2,513,447		$	1,203,841		$	829,518		$	2,033,359
Purchase of Assets	$	14,305		$	—		$	14,305		$	5,621		$	131,237		$	136,858

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NOTES PAYABLE (Tables)

6 Months Ended

Jun. 30, 2017

Notes Payable [Abstract]

Summary of Note Issuances to Related Parties

A summary of these note issuances at December 31, 2016 and June 30, 2017 is as follows:

Issuance Date	Maturity Date	Principal		Discount Recognized		Amortization Expense 2016		Carry Amount at December 31, 2016		Amortization Six Months Ended June 30, 2017		Carry Amount at June 30, 2017
09/26/16	09/26/21	$	100,000	$	70,000	$	3,692	$	33,692	$	7,000	$	40,692
10/14/16	10/14/21		100,000		70,000		3,024		33,024		7,000		40,024
10/31/16	10/31/21		100,000		70,000		2,372		32,372		7,000		39,372
11/03/16	11/03/21		50,000		35,000		1,120		16,120		3,500		19,620
11/11/16	11/11/21		100,000		70,000		1,934		31,934		7,000		38,934
11/21/16	11/21/21		50,000		35,000		775		15,775		3,500		19,275
12/15/16	12/15/21		75,000		52,500		488		22,988		5,250		28,238
01/19/17	01/19/22		100,000		70,000		—		—		6,323		36,323
02/06/17	02/06/22		100,000		70,000		—		—		5,561		35,561
02/24/17	02/24/22		50,000		35,000		—		—		1,958		16,958
03/07/17	03/07/22		100,000		70,000		—		—		4,441		34,441
04/03/17	04/03/22		75,000		45,000		—		—		2,250		32,250
04/10/17	04/10/22		75,000		45,000		—		—		2,000		32,000
04/19/17	04/19/22		50,000		30,000		—		—		1,183		21,183
05/01/17	05/01/22		50,000		30,000		—		—		1,000		21,000
05/11/17	05/11/22		75,000		22,500		—		—		617		53,117
05/24/17	05/24/22		75,000		45,000		—		—		1,234		31,234
06/08/17	06/08/22		100,000		30,000		—		—		383		70,383
06/27/17	06/27/22		100,000		30,000		—		—		68		70,068
		$	1,525,000	$	925,000	$	13,405	$	185,905	$	67,268	$	680,673

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SHAREHOLDERS' EQUITY (Tables)

6 Months Ended

Jun. 30, 2017

Stockholders' Equity Note [Abstract]

Schedule of Assumptions Used in Valuing Stock Options

No options were granted during the six months ended June 30, 2017.

	Six Months Ended June 30,
Assumptions:	2017			2016
Expected term (years)					6.8
Expected volatility		—	%		66	%
Risk-free interest rate		—	%		0.1 – 2.07	%
Dividend yield		—	%		0	%
Expected forfeiture rate		—	%		0	%

Summary of Stock Option Activity

A summary of the Company's stock option activity during the six months ended June 30, 2017 is presented below:

	Number of Options			Weighted Average Exercise Price		Weighted Average Remaining Contractual Term		Aggregate Intrinsic Value
Balance Outstanding, December 31, 2016		2,281,000		$	0.47		6.8	$	795,185
Granted		—			—		—		—
Exercised		—			—		—		—
Forfeited		(104,000	)		—		—		—
Expired		—			—		—		—
Balance Outstanding, June 30, 2017		2,177,000		$	0.47		6.6	$	775,585
Exercisable at June 30, 2017		1,515,000		$	0.31		5.3	$	719,373

Schedule of options outstanding under the option plans

Summarized information with respect to options outstanding under the two option plans at June 30, 2017 is as follows:

	Options Outstanding				Options Exercisable
Range or Exercise Price	Number Outstanding	Remaining Average Contractual Life (In Years)	Weighted Average Exercise Price		Number Exercisable	Weighted Average Exercise Price
0.14 - 0.24	720,000	1.1	$	0.14	720,000	$	0.14
0.25 - 0.49	351,000	.8	$	0.28	351,000	$	0.28
0.50 - 0.85	1,106,000	4.0	$	0.69	444,000	$	0.60
	2,177,000	5.9	$	0.45	1,515,000	$	0.31

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NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Narrative) (Details) - USD ($)	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 30, 2017	Jun. 30, 2016	Jun. 30, 2017	Jun. 30, 2016	Dec. 31, 2016
Non-cash amortization expense	$ 75,806	$ 61,582	$ 151,542	$ 124,425
Non-cash stock-based stock option compensation	58,379	59,551	96,638	77,124
Advertising, marketing and promotion expense	$ 72,945	$ 5,056	165,233	$ 12,106
Property and equipment, capitalization threshold			$ 500
Stock Option [Member]
Common stock equivalent shares			2,177,000	1,847,000
Convertible Preferred Stock [Member]
Common stock equivalent shares			100,000	5,200,000
Convertible Notes Payable [Member]
Common stock equivalent shares			3,050,000	1,000,000
Internal Revenue Service (IRS) [Member] | 2016 [Member]
Open Tax Year			2016
Internal Revenue Service (IRS) [Member] | 2015 [Member]
Open Tax Year			2015
Internal Revenue Service (IRS) [Member] | 2014 [Member]
Open Tax Year			2014
Website Development Costs [Member]
Finite-Lived Intangible Asset, Useful Life			5 years
Website Acquisition Costs [Member]
Finite-Lived Intangible Asset, Useful Life			5 years
Computer Equipment [Member]
Property, Plant and Equipment, Useful Life			5 years		5 years
Furniture and Equipment [Member]
Property, Plant and Equipment, Useful Life			7 years		7 years
Minimum [Member]
Contractual payment terms			60 days
Minimum [Member] | Furniture and Equipment [Member]
Property, Plant and Equipment, Useful Life			5 years
Maximum [Member]
Contractual payment terms			90 days
Maximum [Member] | Furniture and Equipment [Member]
Property, Plant and Equipment, Useful Life			7 years

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GOING CONCERN (Narrative) (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2017	Jun. 30, 2016	Jun. 30, 2017	Jun. 30, 2016	Dec. 31, 2016
GOING CONCERN [Abstract]
Net loss	$ 873,933	$ 531,907	$ 1,557,180	$ 1,180,864
Net cash used in operating activities			948,512	$ 911,503
Accumulated deficit	$ 10,381,986		$ 10,381,986		$ 8,824,806

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ACQUISITIONS (Narrative) (Details) - USD ($)					1 Months Ended	3 Months Ended		6 Months Ended
	Feb. 12, 2016	Feb. 02, 2016	Jan. 04, 2016	Jan. 02, 2016	Dec. 16, 2016	Jun. 30, 2017	Jun. 30, 2016	Jun. 30, 2017	Jun. 30, 2016	Dec. 31, 2016
Business Acquisition [Line Items]
Aggregate purchase price		$ 15,000						$ 217,268
Cash payment for acquisition								90,000	$ 88,000
Non-cash amortization expense						$ 75,806	$ 61,582	151,542	124,425
Tradenames						150,000		150,000		$ 150,000
Black Helmet [Member]
Business Acquisition [Line Items]
Cash payment for acquisition					$ 250,000
Number of shares issued for purchase consideration					200,000
Value of shares issued for purchase consideration					$ 170,000
Liabilities assumed					40,000
Forgiveness of working capital advances					$ 200,000
Websites [Member]
Business Acquisition [Line Items]
Aggregate purchase price	$ 15,000
Cash payment for acquisition	$ 15,000
Warisboring.com [Member]
Business Acquisition [Line Items]
Aggregate purchase price				$ 250,000				217,268
Cash payment for acquisition			$ 100,000
Balance payment of acquisition			$ 150,000
Monthly payment percenage of net revenues			30.00%
Future monthly payments						150,000		150,000
Present value of future monthly payments						$ 117,268		117,268
Net of discount								$ 32,732
Discount rate								12.00%
Amortization of discount, Net								$ 5,455	$ 5,456

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ACQUISITIONS (Schedule of estimated discounted fair value) (Details) - USD ($)		6 Months Ended
	Feb. 02, 2016	Jun. 30, 2017
Business Acquisition [Line Items]
Total	$ 15,000	$ 217,268
Customer and related relationships [Member]
Business Acquisition [Line Items]
Total		39,578
Website [Member]
Business Acquisition [Line Items]
Total		$ 177,690

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ACQUISITIONS (Schedule of summary of assets acquired) (Details)	Dec. 16, 2016 USD ($)
Business Acquisition [Line Items]
Inventory	$ 58,000
Total assets acquired	660,000
Website [Member]
Business Acquisition [Line Items]
Intangibles	80,000
Trade name [Member]
Business Acquisition [Line Items]
Intangibles	150,000
Customer relationships [Member]
Business Acquisition [Line Items]
Intangibles	252,000
Non compete agreements [Member]
Business Acquisition [Line Items]
Intangibles	$ 120,000

XML

ACQUISITIONS (Schedule of Pro forma results) (Details) - USD ($)	3 Months Ended	6 Months Ended
	Jun. 30, 2016	Jun. 30, 2016
Business Combinations [Abstract]
Total revenue	$ 677,328	$ 1,349,635
Total expenses	1,310,729	2,726,510
Preferred stock dividend	128,084	218,186
Net loss attributable to common shareholders	$ (761,485)	$ (1,595,061)
Basic and diluted net loss per share	$ (0.03)	$ (0.05)

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ACQUISITIONS (Schedule of Intangible Assets) (Details) - USD ($)	Jun. 30, 2017	Dec. 31, 2016
Business Combinations [Abstract]
Website Acquisition Assets	$ 1,739,179	$ 1,739,179
Less: Accumulated Amortization	(732,587)	(581,045)
Less: Impairment Loss	(191,020)	(191,020)
Website Acquisition Assets, net	$ 815,572	$ 967,114

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INVENTORIES (Details) - USD ($)	Jun. 30, 2017	Dec. 31, 2016
Inventory [Line Items]
Inventory Balance	$ 1,066,575	$ 1,127,072
Product Inventory: Clocks & Watches [Member]
Inventory [Line Items]
Inventory Balance	858,049	982,283
Product Inventory: Other Inventory [Member]
Inventory [Line Items]
Inventory Balance	$ 208,526	$ 144,789

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PREPAID COSTS AND EXPENSES (Details) - USD ($)	Jun. 30, 2017	Dec. 31, 2016
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
Prepaid Rent	$ 61,740	$ 46,523
Prepaid Insurance	42,362	84,825
Prepaid Inventory		1,602
Prepaid Expenses and Other Current Assets	$ 104,102	$ 132,950

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PROPERTY AND EQUIPMENT (Details) - USD ($)	3 Months Ended		6 Months Ended		12 Months Ended
	Jun. 30, 2017	Jun. 30, 2016	Jun. 30, 2017	Jun. 30, 2016	Dec. 31, 2016
Property, Plant and Equipment [Line Items]
Total Fixed Assets	$ 175,567		$ 175,567		$ 161,261
Less: Accumulated Depreciation	(74,409)		(74,409)		(62,260)
Total Fixed Assets, net	101,158		101,158		99,001
Non-cash depreciation expense	6,659	$ 3,345	12,148	$ 6,679
Furniture and Equipment [Member]
Property, Plant and Equipment [Line Items]
Total Fixed Assets	76,671		$ 76,671		$ 70,108
Property and equipment, Depreciable Life			7 years		7 years
Computer Equipment [Member]
Property, Plant and Equipment [Line Items]
Total Fixed Assets	59,511		$ 59,511		$ 56,142
Property and equipment, Depreciable Life			5 years		5 years
Leasehold Improvements [Member]
Property, Plant and Equipment [Line Items]
Total Fixed Assets	$ 39,385		$ 39,385		$ 35,011
Property and equipment, Depreciable Life			10 years		10 years

XML

SEGMENT INFORMATION (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2017	Jun. 30, 2016	Jun. 30, 2017	Jun. 30, 2016	Dec. 31, 2016
Segment Reporting Information [Line Items]
Revenues	$ 666,821	$ 459,170	$ 1,327,919	$ 883,585
Website Amortization	75,806	61,582	151,542	124,425
Depreciation	6,659	3,345	12,148	6,679
Loss from operations	(763,355)	(510,155)	(1,362,516)	(1,142,989)
Segment assets	2,513,447	2,033,359	2,513,447	2,033,359	$ 2,980,345
Purchase of Assets	6,271	11,736	14,305	136,858
Products [Member]
Segment Reporting Information [Line Items]
Revenues	572,931	336,042	1,124,286	683,821
Website Amortization
Depreciation	5,707	2,176	10,285	4,888
Loss from operations	(445,896)	(267,198)	(845,275)	(680,802)
Segment assets	1,728,881	1,203,841	1,728,881	1,203,841
Purchase of Assets	6,271	5,621	14,305	5,621
Services [Member]
Segment Reporting Information [Line Items]
Revenues	93,890	123,128	203,633	199,764
Website Amortization	75,806	61,582	151,542	124,425
Depreciation	952	1,169	1,863	1,791
Loss from operations	(317,459)	(242,957)	(517,241)	(462,187)
Segment assets	784,566	829,518	784,566	829,518
Purchase of Assets		$ 6,115		$ 131,237

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NOTES PAYABLE (Narrative) (Details) - USD ($)	1 Months Ended		6 Months Ended
	Nov. 30, 2016	Aug. 31, 2016	Jun. 30, 2017	Jun. 30, 2016
Debt Instrument [Line Items]
Debt discount			$ 925,000
Amortization of debt discount			67,268	$ 18,715
Accrued interest			73,958
Principal amount			$ 1,525,000
Promissory Note With Unaffiliated Party [Member]
Debt Instrument [Line Items]
Maturity Date	Nov. 30, 2017
Principal amount	$ 500,000
Unsecured interest rate	25.00%
Convertible Notes Payable [Member]
Debt Instrument [Line Items]
Conversion price		$ 0.50
Debt discount amortization period		5 years
Interest rate		12.00%

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NOTES PAYABLE (Summary of Note Issuances) (Details) - USD ($)	6 Months Ended		12 Months Ended
	Jun. 30, 2017	Jun. 30, 2016	Dec. 31, 2016
Debt Instrument [Line Items]
Principal	$ 1,525,000
Discount Recognized	925,000
Amortization Expense	67,268	$ 185,905	$ 13,405
Carrying amount	680,673		$ 185,905
Debt Issued One [Member]
Debt Instrument [Line Items]
Issuance Date			Sep. 26, 2016
Maturity Date			Sep. 26, 2021
Principal			$ 100,000
Discount Recognized			70,000
Amortization Expense	7,000		3,692
Carrying amount	40,692		$ 33,692
Debt Issued Two [Member]
Debt Instrument [Line Items]
Issuance Date			Oct. 14, 2016
Maturity Date			Oct. 14, 2021
Principal			$ 100,000
Discount Recognized			70,000
Amortization Expense	7,000		3,024
Carrying amount	40,024		$ 33,024
Debt Issued Three [Member]
Debt Instrument [Line Items]
Issuance Date			Oct. 31, 2016
Maturity Date			Oct. 31, 2021
Principal			$ 100,000
Discount Recognized			70,000
Amortization Expense	7,000		2,372
Carrying amount	39,372		$ 32,372
Debt Issued Four [Member]
Debt Instrument [Line Items]
Issuance Date			Nov. 03, 2016
Maturity Date			Nov. 03, 2021
Principal			$ 50,000
Discount Recognized			35,000
Amortization Expense	3,500		1,120
Carrying amount	19,620		$ 16,120
Debt Issued Five [Member]
Debt Instrument [Line Items]
Issuance Date			Nov. 11, 2016
Maturity Date			Nov. 11, 2021
Principal			$ 100,000
Discount Recognized			70,000
Amortization Expense	7,000		1,934
Carrying amount	38,934		$ 31,934
Debt Issued Six [Member]
Debt Instrument [Line Items]
Issuance Date			Nov. 21, 2016
Maturity Date			Nov. 21, 2021
Principal			$ 50,000
Discount Recognized			35,000
Amortization Expense	3,500		775
Carrying amount	19,275		$ 15,775
Debt Issued Seven [Member]
Debt Instrument [Line Items]
Issuance Date			Dec. 15, 2016
Maturity Date			Dec. 15, 2021
Principal			$ 75,000
Discount Recognized			52,500
Amortization Expense	5,250		488
Carrying amount	$ 28,238		22,988
Debt Issued Eight [Member]
Debt Instrument [Line Items]
Issuance Date	Jan. 19, 2017
Maturity Date	Jan. 19, 2022
Principal	$ 100,000
Discount Recognized	70,000
Amortization Expense	6,323
Carrying amount	$ 36,323
Debt Issued Nine [Member]
Debt Instrument [Line Items]
Issuance Date	Feb. 06, 2017
Maturity Date	Feb. 06, 2022
Principal	$ 100,000
Discount Recognized	70,000
Amortization Expense	5,561
Carrying amount	$ 35,561
Debt Issued Ten [Member]
Debt Instrument [Line Items]
Issuance Date	Feb. 24, 2017
Maturity Date	Feb. 24, 2022
Principal	$ 50,000
Discount Recognized	35,000
Amortization Expense	1,958
Carrying amount	$ 16,958
Debt Issued Eleven [Member]
Debt Instrument [Line Items]
Issuance Date	Mar. 07, 2017
Maturity Date	Mar. 07, 2022
Principal	$ 100,000
Discount Recognized	70,000
Amortization Expense	4,441
Carrying amount	$ 34,441
Debt Issued Twelve [Member]
Debt Instrument [Line Items]
Issuance Date	Apr. 03, 2017
Maturity Date	Apr. 03, 2022
Principal	$ 75,000
Discount Recognized	45,000
Amortization Expense	2,250
Carrying amount	$ 32,250
Debt Issued Thirteen [Member]
Debt Instrument [Line Items]
Issuance Date	Apr. 10, 2017
Maturity Date	Apr. 10, 2022
Principal	$ 75,000
Discount Recognized	45,000
Amortization Expense	2,000
Carrying amount	$ 32,000
Debt Issued Fourteen [Member]
Debt Instrument [Line Items]
Issuance Date	Apr. 19, 2017
Maturity Date	Apr. 19, 2022
Principal	$ 50,000
Discount Recognized	30,000
Amortization Expense	1,183
Carrying amount	$ 21,183
Debt Issued Fifteen [Member]
Debt Instrument [Line Items]
Issuance Date	May 01, 2017
Maturity Date	May 01, 2017
Principal	$ 50,000
Discount Recognized	30,000
Amortization Expense	1,000
Carrying amount	$ 21,000
Debt Issued Sixteen [Member]
Debt Instrument [Line Items]
Issuance Date	May 11, 2017
Maturity Date	May 11, 2017
Principal	$ 75,000
Discount Recognized	75,000
Amortization Expense	617
Carrying amount	$ 53,117
Debt Issued Seventeen [Member]
Debt Instrument [Line Items]
Issuance Date	May 24, 2017
Maturity Date	May 24, 2022
Principal	$ 75,000
Discount Recognized	45,000
Amortization Expense	1,234
Carrying amount	$ 31,234
Debt Issued Eighteen [Member]
Debt Instrument [Line Items]
Issuance Date	Jun. 08, 2017
Maturity Date	Jun. 08, 2022
Principal	$ 100,000
Discount Recognized	30,000
Amortization Expense	383
Carrying amount	$ 70,383
Debt Issued Nineteen [Member]
Debt Instrument [Line Items]
Issuance Date	Jun. 27, 2017
Maturity Date	Jun. 27, 2022
Principal	$ 100,000
Discount Recognized	30,000
Amortization Expense	8
Carrying amount	$ 70,068

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COMMITMENTS AND CONTINGENCIES (Narrative) (Details)		1 Months Ended	3 Months Ended		6 Months Ended		12 Months Ended
	Feb. 12, 2016 USD ($)	Dec. 31, 2015	Jun. 30, 2017 USD ($) ft²	Jun. 30, 2016 USD ($)	Jun. 30, 2017 USD ($) ft²	Jun. 30, 2016 USD ($)	Dec. 31, 2016 USD ($) ft²	Apr. 02, 2017 USD ($)	May 31, 2016 USD ($)	Oct. 02, 2015 USD ($)	Jul. 31, 2015 USD ($)	Jul. 30, 2015 ft²	Jan. 31, 2015 USD ($)
Operating Leased Assets [Line Items]
Last month prepaid rent			$ 61,740		$ 61,740		$ 46,523
Rent expense			57,249	$ 40,366	117,925	$ 80,732
Cash payment for acquisition					90,000	$ 88,000
Chief Executive Officer [Member] | Executive Employment Agreement [Member]
Operating Leased Assets [Line Items]
Base salary to be paid to related party							75,000	$ 165,000	$ 95,000	$ 125,000	$ 96,000		$ 77,500
Initial term of employment agreement with related party		3 years
Chief Executive Officer [Member] | Executive Employment Agreement [Member] | Minimum [Member]
Operating Leased Assets [Line Items]
Percentage of annual performance bonus								25.00%
Chief Executive Officer [Member] | Executive Employment Agreement [Member] | Maximum [Member]
Operating Leased Assets [Line Items]
Percentage of annual performance bonus								80.00%
Websites [Member]
Operating Leased Assets [Line Items]
Future contractual commitments due in 2017							245,000
Future contractual commitments due in 2018							205,000
Future contractual commitments due in 2019							144,000
Future contractual commitments due in 2020							0
Future contractual commitments due in 2021							0
Future contingent milestone payments			$ 210,000		$ 210,000		210,000
Future bonus in 2017							50,000
Future bonus in 2019							100,000
Cash payment for acquisition	$ 15,000
Websites [Member] | Black Helmet [Member]
Operating Leased Assets [Line Items]
Monthly base rent owed per operating lease agreement							$ 6,250
Lease expiration date							Dec. 15, 2019
Websites [Member] | Warisboring.com [Member]
Operating Leased Assets [Line Items]
Monthly base rent owed per operating lease agreement							$ 5,000
Lease expiration date							Nov. 18, 2018
6400 Congress Avenue, Suite 2050, Boca Raton, Florida Property [Member]
Operating Leased Assets [Line Items]
Area of real estate space | ft²							2,014					4,450
Monthly base rent owed per operating lease agreement							$ 8,978
Period of monthly base rent							12 months
Percentage of escalation in monthly base rent							3.00%
Lease expiration date							Mar. 14, 2019
Security deposit							$ 2,500
4900 Linton Boulevard, Bay 17A, Delray Beach, FL Property [Member]
Operating Leased Assets [Line Items]
Area of real estate space | ft²							2,150
Lease term							36 months
Monthly base rent owed per operating lease agreement							$ 2,329
Period of monthly base rent							12 months
Percentage of escalation in monthly base rent							3.00%
Lease expiration date							Sep. 30, 2017
Security deposit							$ 3,865
First month prepaid rent							3,865
Last month prepaid rent							4,015
Monthly common area maintenance							$ 1,317
Period of monthly common area maintenance							12 months
Percentage of escalation in monthly common area maintenance							4.00%
Additional lease [Member]
Operating Leased Assets [Line Items]
Area of real estate space | ft²			2,720		2,720
Monthly base rent owed per operating lease agreement			$ 1,757		$ 1,757
Monthly base rent owed per operating lease agreement, year two			$ 3,513		$ 3,513
Percentage of escalation in monthly base rent			3.00%		3.00%
Lease expiration date					Jan. 31, 2022
Security deposit			$ 10,000		$ 10,000
First month prepaid rent					96,940
Last month prepaid rent			88,140		88,140
New space lease [Member]
Operating Leased Assets [Line Items]
Monthly base rent owed per operating lease agreement			$ 2,471		$ 2,471
Percentage of escalation in monthly base rent			3.00%		3.00%
Lease expiration date					Jan. 31, 2022
Black Helmet [Member]
Operating Leased Assets [Line Items]
Area of real estate space | ft²							2,667
Lease term							3 years
Monthly base rent owed per operating lease agreement							$ 1,641
Percentage of escalation in monthly base rent							3.00%

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RELATED PARTIES (Narrative) (Details) - USD ($)	1 Months Ended
	Aug. 31, 2016	Jun. 30, 2017	Dec. 31, 2016
Related Party Transaction [Line Items]
Unamortized discount on debt instrument		$ 925,000
Notes payable, related parties		680,673	$ 185,905
Convertible Note Payable [Member]
Related Party Transaction [Line Items]
Conversion price	$ 0.50
Debt discount amortization period	5 years
Interest rate	12.00%
Unamortized discount on debt instrument		$ 844,327	$ 389,095

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SHAREHOLDERS' EQUITY (Narrative) (Details) - USD ($)	1 Months Ended										3 Months Ended		6 Months Ended
	Apr. 25, 2017	Jan. 31, 2017	Jan. 16, 2017	Aug. 18, 2016	Mar. 22, 2016	Jan. 31, 2016	May 22, 2015	Nov. 30, 2013	Apr. 30, 2013	Apr. 20, 2011	Jun. 30, 2017	Jun. 30, 2016	Jun. 30, 2017	Jun. 30, 2016	Dec. 31, 2016
Stockholders' Equity [Line Items]
Preferred stock, par value per share											$ 0.01		$ 0.01		$ 0.01
Preferred stock, shares authorized											20,000,000		20,000,000		20,000,000
Preferred stock, shares outstanding											100,000		100,000		100,000
Shares issued	28,500
Fair value of shares issued	$ 22,800
Common stock issued for services													$ 3,060
Stock options, exercise price
Options exercisable, weighted-average exercise price											$ 0.31		$ 0.31
Share based compensation expense											$ 35,579	$ 59,551	$ 73,838	$ 77,124
Unrecognized compensation cost											$ 124,271		$ 124,271
Series D Preferred Stock [Member]
Stockholders' Equity [Line Items]
Preferred stock, shares authorized											2,000,000		2,000,000		2,000,000
Preferred stock, shares outstanding											0		0		0
Dividend rate		10.00%
Common stock issued as dividend		10,000
Series C Convertible Preferred Stock [Member]
Stockholders' Equity [Line Items]
Number of preferred shares converted				1,800,000
Number of preferred shares converted into common stock				1,800,000
Preferred stock dividend shares accrued						180,000
Preferred stock dividends, shares issued						180,000
Series B Preferred Stock [Member]
Stockholders' Equity [Line Items]
Preferred stock, shares authorized											1,000,000		1,000,000		1,000,000
Preferred stock, shares outstanding											0		0		0
Dividend rate		10.00%
Number of preferred shares converted				1,000,000
Number of preferred shares converted into common stock				1,000,000
Common stock issued as dividend		10,000
Series A Preferred Stock [Member]
Stockholders' Equity [Line Items]
Preferred stock, shares authorized								2,000,000			2,000,000		2,000,000		2,000,000
Preferred stock, shares outstanding				100,000							100,000		100,000		100,000
Dividend rate		10.00%						10.00%					10.00%
Number of preferred shares converted				1,800,000
Number of preferred shares converted into common stock				1,800,000
Automatic conversion period								5 years
Preferred stock dividend shares accrued													4,959
Common stock issued as dividend		10,000
Series C Preferred Stock [Member]
Stockholders' Equity [Line Items]
Preferred stock, shares authorized											2,000,000		2,000,000		2,000,000
Preferred stock, shares outstanding											0		0		0
Dividend rate		10.00%
Common stock issued as dividend		10,000
2015 Plan [Member]
Stockholders' Equity [Line Items]
Shares reserved for issuance							1,000,000
Shares remaining for future issuance											449,000		449,000
Maximum allowable annual shares granted to any individual							100,000
2013 Plan [Member]
Stockholders' Equity [Line Items]
Shares reserved for issuance									900,000
Shares remaining for future issuance											147,000		147,000
Maximum allowable annual shares granted to any individual									180,000
2011 Plan [Member]
Stockholders' Equity [Line Items]
Shares reserved for issuance										900,000
Shares remaining for future issuance											27,000		27,000
Maximum allowable annual shares granted to any individual										180,000
Director [Member]
Stockholders' Equity [Line Items]
Stock options granted					46,000
Stock options, exercise price					$ 0.695
Fair value of options granted					$ 18,354
Fair value of options granted per option					$ 0.3990
Vesting period					10 years
Executive Officer and Director [Member]
Stockholders' Equity [Line Items]
Stock options granted					100,000
Stock options, exercise price					$ 0.695
Fair value of options granted					$ 39,901
Fair value of options granted per option					$ 0.3990
Vesting period					10 years
Consulting [Member]
Stockholders' Equity [Line Items]
Stock Issued for services, shares			3,600
Common stock price per share			$ 0.85
Common stock issued for services			$ 3,060

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SHAREHOLDERS' EQUITY (Schedule of Fair Value Assumptions for Stock Options) (Details) - Stock Option [Member]	6 Months Ended
	Jun. 30, 2017	Jun. 30, 2016
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected life (years)		6 years 9 months 18 days
Expected volatility	0.00%	66.00%
Risk-free interest rate, minimum	0.00%	0.10%
Risk-free interest rate, maximum	0.00%	2.07%
Dividend yield	0.00%	0.00%
Expected forfeiture rate	0.00%	0.00%

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SHAREHOLDERS' EQUITY (Schedule of Stock Option Activity) (Details)	6 Months Ended
	Jun. 30, 2017 USD ($) $ / shares shares
Number of Options
Balance Outstanding, Beginning | shares	2,281,000
Granted | shares
Exercised | shares
Forfeited | shares	(104,000)
Expired | shares
Balance Outstanding, Ending | shares	2,177,000
Exercisable, Ending | shares	1,515,000
Weighted Average Exercise Price
Balance Outstanding, Beginning | $ / shares	$ 0.47
Granted | $ / shares
Exercised | $ / shares
Forfeited | $ / shares
Expired | $ / shares
Balance Outstanding, Ending | $ / shares	0.47
Exercisable, Ending | $ / shares	$ 0.31
Weighted Average Remaining Contractual Term
Outstanding, Beginning	6 years 9 months 18 days
Outstanding, Ending	6 years 7 months 6 days
Exercisable, Ending	5 years 3 months 19 days
Aggregate Intrinsic Value
Outstanding, Beginning | $	$ 795,185
Granted | $
Outstanding, Ending | $	775,585
Exercisable, Ending | $	$ 719,373

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SHAREHOLDERS' EQUITY (Schedule of Options Outstanding Under Option Plans) (Details)	6 Months Ended
	Jun. 30, 2017 $ / shares shares
Options Outstanding
Number Outstanding | shares	2,177,000
Remaining Average Contractual Life (in years)	5 years 10 months 25 days
Weighted Average Exercise Price	$ 0.45
Options Exercisable
Number Exercisable | shares	1,515,000
Weighted Average Exercise Price	$ 0.31
0.14 - 0.24 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Exercise price lower range limit	0.14
Exercise price upper range limit	$ 0.24
Options Outstanding
Number Outstanding | shares	720,000
Remaining Average Contractual Life (in years)	1 year 1 month 6 days
Weighted Average Exercise Price	$ 0.14
Options Exercisable
Number Exercisable | shares	720,000
Weighted Average Exercise Price	$ 0.14
0.25 - 0.49 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Exercise price lower range limit	0.25
Exercise price upper range limit	$ 0.49
Options Outstanding
Number Outstanding | shares	351,000
Remaining Average Contractual Life (in years)	9 months 18 days
Weighted Average Exercise Price	$ 0.28
Options Exercisable
Number Exercisable | shares	351,000
Weighted Average Exercise Price	$ 0.28
0.50 - 0.85 [Member]
Share-based Compensation, Shares Authorized under Stock Option Plans, Exercise Price Range [Line Items]
Exercise price lower range limit	0.50
Exercise price upper range limit	$ 0.85
Options Outstanding
Number Outstanding | shares	1,106,000
Remaining Average Contractual Life (in years)	4 years
Weighted Average Exercise Price	$ 0.69
Options Exercisable
Number Exercisable | shares	444,000
Weighted Average Exercise Price	$ 0.60

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CONCENTRATIONS (Narrative) (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2017	Jun. 30, 2016	Jun. 30, 2017	Jun. 30, 2016
Concentration Risk [Line Items]
Cash balance insured by FDIC	$ 250,000		$ 250,000
Purchases [Member] | Citizens Watch Company of America, Inc [Member]
Concentration Risk [Line Items]
Concentration Risk, Percentage	67.00%	44.00%	57.00%	39.00%
Purchases [Member] | Bulova Corporation [Member]
Concentration Risk [Line Items]
Concentration Risk, Percentage	20.00%	15.00%	19.00%	17.00%
Amazon [Member] | Revenue [Member]
Concentration Risk [Line Items]
Concentration Risk, Percentage	41.00%	91.00%	41.00%	91.00%
Paypal / eBay [Member] | Revenue [Member]
Concentration Risk [Line Items]
Concentration Risk, Percentage	44.00%	5.00%	43.00%	5.00%

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SUBSEQUENT EVENTS (Narrative) (Details) - USD ($)	1 Months Ended		2 Months Ended
	Jul. 31, 2017	Mar. 31, 2017	Aug. 31, 2017
Subsequent Event [Member] | Chief Executive Officer [Member] | 6% Convertible Promissory Note [Member]
Subsequent Event [Line Items]
Convertible notes			$ 310,000
Term of debt			5 years
Convertible notes, conversion price per share for $50,000 note			$ 0.50
Convertible notes, conversion price per share remainder of notes			$ 0.40
Subsequent Event [Member] | Chief Executive Officer [Member] | 6% Convertible Promissory Note [Member] | Minimum [Member]
Subsequent Event [Line Items]
Interest Bearing rate			6.00%
Subsequent Event [Member] | Chief Executive Officer [Member] | 6% Convertible Promissory Note [Member] | Maximum [Member]
Subsequent Event [Line Items]
Interest Bearing rate			10.00%
Daily Engage Media LLC [Member]
Subsequent Event [Line Items]
Purchase of membership interest		$ 4,900,000
Daily Engage Media LLC [Member] | Subsequent Event [Member]
Subsequent Event [Line Items]
Amount lent to Daily Engage Media, LLC as working capital	$ 135,000
Interest rate on amount lent to Daily Engage Media, LLC if the acquisition does not close prior to the maturity date	1.50%
Debt amount forgiven upon closing of acquisition	$ 85,000