10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

(MARK ONE)

FORM 10-Q

þ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Quarterly Period ended June 30, 2013

OR

¨ TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For The Transition Period From __________________ to __________________________

Commission file number: 000-54877

Bright Mountain Holdings, Inc.

(Name of registrant as specified in its charter)

Florida	27-2977890
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)

6400 Congress Avenue, Suite 2250, Boca Raton, Florida	33487
(Address of principal executive offices)	(Zip Code)

561-998-2440

(Registrant's telephone number, including area code)

Not Applicable

(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

¨ Yes ¨ No

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

¨ Yes ¨ No

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer	o	Accelerated filer	o
Non-accelerated filer	o	Smaller reporting company	þ

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act)

o Yes þ No

As of August 12, 2013 the issuer had 31,977,000 shares of its common stock issued and outstanding.

TABLE OF CONTENTS

Page

No.

PART I - FINANCIAL INFORMATION

PART II - OTHER INFORMATION

i

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION

Various statements in this report contain or may contain forward-looking statements that are subject to known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements were based on various factors and were derived from utilizing numerous assumptions and other factors that could cause our actual results to differ materially from those in the forward-looking statements. These factors include, but are not limited to:

·

our ability to raise sufficient working capital necessary to continue to implement our business plan and satisfy our obligations as they become due,

·

our ability to continue as a going concern,

·

our ability to develop revenue producing operations,

·

our ability to establish our brand and effectively compete in our target market, and

·

risks associated with the external factors that impact our operations, including economic and leisure trends.

Most of these factors are difficult to predict accurately and are generally beyond our control. You should consider the areas of risk described in connection with any forward-looking statements that may be made herein. Readers are cautioned not to place undue reliance on these forward-looking statements and readers should carefully review this report and our other filings with the Securities and Exchange Commission in their entirety. Except for our ongoing obligations to disclose material information under the Federal securities laws, we undertake no obligation to release publicly any revisions to any forward-looking statements, to report events or to report the occurrence of unanticipated events. These forward-looking statements speak only as of the date of this report, and you should not rely on these statements without also considering the risks and uncertainties associated with these statements and our business.

OTHER PERTINENT INFORMATION

Unless specifically set forth to the contrary, when used in this report the terms “Bright Mountain", the “Company,” "we", "us", "our" and similar terms refer to Bright Mountain Holdings, Inc., a Florida corporation, and our subsidiaries. In addition, when used in this report, “second quarter of 2013” refers to the three months ended June, 2013, “second quarter of 2012” refers to the three months ended June 30, 2012, “2013” refers to the year ending December 31, 2013 and “2012” refers to the year ended December 31, 2012.

ii

PART 1 - FINANCIAL INFORMATION

ITEM 1.

FINANCIAL STATEMENTS.

BRIGHT MOUNTAIN HOLDINGS, INC. AND SUBSIDIARIES

(a development stage company)

CONSOLIDATED BALANCE SHEETS

	June 30,			December 31,
	2013			2012
	(unaudited)
ASSETS
Current Assets
Cash	$	531,206		$	336,684
Prepaid Costs and Expenses		25,407			23,304
Inventories		140,092			40,450
Total Current Assets		696,705			400,438
Fixed assets, net		27,884			29,224
Other Assets		19,645			8,700
Total Assets	$	744,234		$	438,362
LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities
Accounts payable	$	65,562		$	—
Accrued expenses		21,547			25,518
Premium Finance Loan Payable		3,062			10,439
Long Term Debt to Related Parties, Current Portion		—			19,104
Total Current Liabilities		90,171			55,061
Long Term Debt to Related Parties		—			274,201
Total Liabilities		90,171			329,262
Commitments and contingencies  (Note 7)
Shareholders' equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, none issued and outstanding respectively		—			—
Common stock, par value $.01, 324,000,000 shares authorized, 31,977,000 and 27,414,000 shares issued and outstanding, respectively		319,770			274,140
Additional paid-in-capital		2,744,333			1,512,304
Deficit Accumulated during Development Stage		(2,410,040	)		(1,677,344	)
Total shareholders' equity		654,063			109,100
Total shareholders liabilities and shareholders' equity	$	744,234		$	438,362

See accompanying notes to unaudited consolidated financial statements

1

BRIGHT MOUNTAIN HOLDINGS, INC. AND SUBSIDIARIES

(a development stage company)

CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

	For the Three Months Ended						For the Six Months Ended						For the Period from May 20, 2010 (Inception) to June 30,
	June 30,						June 30,
	2013			2012			2013			2012			2013
Product Sales	$	102,478		$	3,159		$	172,400		$	3,159		$	236,638
Revenues from Services		668			100		$	1,315			100		$	2,166
Total Revenue		103,146			3,259			173,715			3,259			238,804
Cost of sales		81,942			2,646			139,460			2,656			195,270
Gross profit		21,204			613			34,255			603			43,534
Selling, general and administrative expenses		434,110			89,328			754,869			377,542			2,430,432
Loss from operations		(412,906	)		(288,214	)		(720,614	)		(376,939	)		(2,386,899	)
Other income (expense)
Interest income		5			11			11			11			97
Interest expense		(4,798	)		—			(12,093	)		—			(23,238	)
Total other income (expense), net		(4,793	)		11			(12,082	)		11			(23,141	)
Net income(loss)	$	(417,699	)	$	(288,203	)	$	(732,696	)	$	(376,928	)	$	(2,410,040	)
Basic and diluted net loss per share	$	(0.01	)	$	(0.01	)	$	(0.03	)	$	(0.02	)	$	(0.08	)
Weighted average shares outstanding
Basic and diluted		29,261,000			25,560,200			28,497,900			25,402,276			29,261,000

See accompanying notes to unaudited consolidated financial statements

2

BRIGHT MOUNTAIN HOLDINGS, INC. AND SUBSIDIARIES

(a development stage company)

CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS’ EQUITY (DEFICIT)

FOR THE PERIOD FROM MAY 20, 2010 (INCEPTION) TO JUNE 30, 2013

(Unaudited)

					Additional Paid-in Capital		Deficit Accumulated During Development Stage			Total Shareholder Equity (Deficiency)
	Common Stock
	Shares		Amount
Sale of common stock for cash ($.0056/share)		18,000,000	$	180,000		(80,000)		—		$	100,000
Sale of common stock for cash ($.1389/share) pursuant to Private Placement Memorandum dated September 2, 2010		5,688,000		56,880		733,120		—			790,000
Net loss for the period from May 20, 2010 (inception) to December 31, 2010		—		—		—		(60,554	)		(60,554	)
Balance - December 31, 2010		23,688,000	$	236,880	$	653,120	$	(60,554	)	$	829,446
Sale of common stock for cash ($.1389/share) pursuant to Private Placement Memorandum dated September 2, 2010		1,440,000		14,400		185,600		—			$200,00	0
Stock option compensation expense		—		—		35,560		—			35,560
Net loss for year ended December 31, 2011		—		—		—		(684,935	)		(684,935	)
Balance - December 31, 2011		25,128,000	$	251,280	$	874,280	$	(745,489	)	$	380,072
Sale of common stock for cash ($.2778/share) pursuant to Access Letter dated December 1, 2011		2,214,000		22,140		592,860		—			$615,000
Common stock issued for services		72,000		720		19,280		—			20,000
Stock option compensation expense		—		—		25,884		—			25,884
Net loss for year ended December 31, 2012		—		—		—		(931,855	)		(931,855	)
Balance - December 31, 2012		27,414,000	$	274,140	$	1,512,304	$	(1,677,344	)	$	109,100
Sale of common stock for cash ($.2778/share) pursuant to Access Letter dated December 1, 2011		594,000		5,940		159,060		—			165,000
Sale of common stock for cash ($.2778/share) pursuant to Subscription Agreement		2,435,400		24,354		652,146		—			676,500
Conversion of shareholder debt to common stock @ $0.2778 per share		1,029,600		10,296		275,704		—			286,000
Common stock issued for services		504,000		5,040		134,960		—			140,000
Stock option compensation expense						10,159		—			10,159
Net loss for Period ended June 30, 2013		—		—		—		(732,696	)		(732,696	)
Balance - June 30, 2013		31,977,000	$	319,770	$	2,744,333	$	(2,410,040	)	$	654,063

See accompanying notes to unaudited consolidated financial statements

3

BRIGHT MOUNTAIN HOLDINGS, INC. AND SUBSIDIARIES

(a development stage company)

CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

	For the Six Months Ended June 30,						For the Period from May 20, 2010 (Inception) to June 30,
	2013			2012			2013
Cash flows from operating activities:
Net Loss	$	(732,696	)	$	(376,928	)	$	(2,410,040)
Adjustments to reconcile net loss to
net cash used in operations:
Depreciation		3,818			3,548			18,144
Stock option compensation expense		10,159			—			71,603
Common stock issued for services		140,000			—			160,000
Changes in operating assets and liabilities:
Inventory		(99,642	)		(9,180	)		(140,091)
Prepaid costs and expenses		(2,103	)		14,326			(25,407)
Accounts payable		65,562			4,770			65,562
Accrued expenses		(3,971	)		(22,095	)		37,205
Other assets		(10,944	)		(263	)		(19,644)
Net cash used in operating activities		(629,817	)		(385,822	)		(2,242,668)
Cash flows from investing activities:
Purchase of fixed assets		(2,478	)		—			(46,028)
Net cash used in investing activities		(2,478	)		—			(46,028)
Cash flows from financing activities:
Sale of common stock		841,500			155,000			2,546,500
Payments on premium finance loan		(7,377	)		—			(12,597)
LT debt- loan proceeds from related parties		—			—			300,000
Principal repayments-LT debt from related parties		(7,306	)		—			(14,001)
Net cash provided by financing activities		826,817			155,000			2,819,902
Net increase (decrease) in cash		194,522			(230,822	)		531,206
Cash at beginning of period		336,684			328,749
Cash at end of period	$	531,206		$	97,927		$	531,206
Supplemental Disclosure of Cash Flow Information
Cash paid for:
Interest	$	12,093		$	—		$	23,238
Income Taxes	$	—		$	—		$	—
Non-Cash Investing and financing activities
Premium finance loan payable recorded as prepaid	$	15,659		$	—		$	15,659
Conversion of related party notes to common stock	$	286,000		$	—		$	286,000

See accompanying notes to unaudited consolidated financial statements

4

BRIGHT MOUNTAIN HOLDINGS INC. AND SUBSIDIARIES

(a development stage company)

CONDENSED NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2013

(Unaudited)

NOTE 1 – NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Organization and Nature of Operations

Bright Mountain Holdings, Inc. (“BMHI” or the “Company,” “we,” “us,” “our”, “Bright Mountain”) is a Florida corporation formed on May 20, 2010. Its wholly owned subsidiaries, Bright Mountain LLC, and Five Peaks LLC, were formed as Florida limited liability companies in May 2011.

Bright Mountain is developing a personal website “portal” designed to attract and retain Internet audiences whose main purpose is to be a starting point when connecting to or searching the World Wide Web (Web), with a special emphasis on consumer needs, original news, original content, and giving back. The Bright Mountain mission is to help people in need by developing a profitable enterprise and giving back a portion of revenues to veterans and first responders, including law enforcement, firemen and ems.

The website, www.thebright.com, has it’s own unique characteristics including design elements like colors, shapes, layout and typefaces, as well as certain dynamic or interactive elements such as boxes, buttons and menus. The “look and feel” of Bright Mountain can be described in terms such as “colorful”, “quality”, “fun” “user friendly” and “trustworthy”. It contains in a number of sections a vast amount of consumer oriented information including aggregated and originally written news content, financial markets information and data, blogs, shopping, and mission group information.  Bright Mountain also owns the following websites:

Wardocumentaryfilms.com

Bootcamp4me.com

Bootcamp4me.org

360fire.com

Basis of Presentation

The interim unaudited consolidated financial statements included herein have been prepared by the Company, pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”). In the opinion of the Company’s management, all adjustments necessary to present fairly the consolidated results of operations and cash flows for the three and six months ended June 30, 2013, and the financial position as of June 30, 2013 have been made. The results of operations for such interim period is not necessarily indicative of the operating results expected for the full year.

Recapitalization

Our Board of Directors approved a 1.8 for 1 forward stock split of our common shares on June 26, 2013, which became effective for shareholders of record on June 26, 2013. The Company also amended its articles of incorporation to increase its authorized common stock to 324,000,000 shares.  All share and per share amounts (including quantities and prices) in our accompanying consolidated financial statements and notes to consolidated financial statements have been retroactively restated to reflect the 1.8 for 1 forward stock split and change in outstanding shares.  This means that each original share quantity has been multiplied by 1.8 and each original share price has been divided by 1.8.  For example, the price per share of $0.50 originally paid for by an investor is now reflected as $0.2778, while a quantity of 100 shares is now reflected as 180 shares.

Principles of Consolidation

The consolidated financial statements include the accounts of BMHI and its wholly owned subsidiaries, Bright Mountain LLC and Five Peaks LLC. All significant inter-company balances and transactions have been eliminated in consolidation.

5

BRIGHT MOUNTAIN HOLDINGS INC. AND SUBSIDIARIES

(a development stage company)

CONDENSED NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2013

(Unaudited)

Development Stage Company

The Company has been in the development stage from inception to June 30, 2013.  Activities during the development stage have been principally devoted to organizational activities, raising capital, software development and evaluating operational activities and business opportunities. Since its formation, the Company has had minimal revenues from its planned operations.

Use of Estimates

Our consolidated financial statements are prepared in accordance with Accounting Principles Generally Accepted in the United States (“GAAP”). These accounting principles require management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management’s judgment in its application. There are also areas in which management’s judgment in selecting any available alternative would not produce a materially different result. Significant estimates included in the accompanying consolidated financial statements include the valuation of inventory, valuation of intangible assets, estimates of amortization period for intangible assets, valuation of equity based transactions, and the valuation allowance on deferred tax assets.

Fair Value of Financial Instruments and Fair Value Measurements

The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities.

We adopted accounting guidance for financial and non-financial assets and liabilities (ASC 820). The adoption did not have a material impact on our results of operations, financial position or liquidity. This standard defines fair value, provides guidance for measuring fair value and requires certain disclosures. This standard does not require any new fair value measurements, but rather applies to all other accounting pronouncements that require or permit fair value measurements. This guidance does not apply to measurements related to share-based payments. This guidance discusses valuation techniques, such as the market approach (comparable market prices), the income approach (present value of future income or cash flow), and the cost approach (cost to replace the service capacity of an asset or replacement cost). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels:

Level 1: Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.

Level 2: Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active.

Level 3: Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use.

6

BRIGHT MOUNTAIN HOLDINGS INC. AND SUBSIDIARIES

(a development stage company)

CONDENSED NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2013

(Unaudited)

Revenue Recognition

The Company recognizes revenue on our products in accordance with ASC 605-10, “Revenue Recognition in Financial Statements”. Under these guidelines, revenue is recognized on sales transactions when all of the following exist: persuasive evidence of an arrangement did exist, delivery of product has occurred, the sales price to the buyer is fixed or determinable and collectability is reasonably assured. The Company has several revenue streams generated directly from its website and specific revenue recognition criteria for each revenue stream is as follows:

·

Sale of merchandise directly to consumers: The Company’s product sales are recognized either FOB shipping point or FOB destination, dependent on the customer. Revenues are therefore recognized at point of ownership transfer, accordingly.

·

Advertising revenue is received directly form companies who pay the Company a monthly fee for advertising space.

·

Advertising revenues are generated by users “clicking” on website advertisements utilizing several ad network partners: Revenues are recognized, on a net basis, upon receipt of payment by the ad network partner since the revenue is not determinable until it is received.

The Company follows the guidance of ASC 605-50-25, “Revenue Recognition, Customer Payments”. Accordingly, any incentives received from vendors are recognized as a reduction of the cost of products included in inventories. Promotional products or samples given to customers or potential customers are recognized as a cost of goods sold. Cash incentives provided to our customers are recognized as a reduction of the related sale price, and, therefore, are a reduction in sales.

Cost of Sales

Components of costs of sales include product costs, shipping costs to customers and any inventory adjustments.

Shipping and Handling Costs

The Company includes shipping and handling fees billed to customers as revenues and shipping and handling costs for shipments to customers as cost of revenues.

Sales Return Reserve Policy

Our return policy generally allows our end users to return purchased products for refund or in exchange for new products. We estimate a reserve for sales returns, if any, and record that reserve amount as a reduction of sales and as a sales return reserve liability. Sales to consumers on our web site generally may be returned within a reasonable period of time.

Warranty Reserve Policy

The Company is a retail distributor of products and warranties are the responsibility of the manufacturer. Therefore, the Company does not record a reserve for product warranty.

Stock-Based Compensation

The Company accounts for stock-based instruments issued to employees for services in accordance with ASC Topic 718. ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation issued to employees. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASC Topic 505-50, “Equity-Based Payments to Non-Employees”. The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model.

7

BRIGHT MOUNTAIN HOLDINGS INC. AND SUBSIDIARIES

(a development stage company)

CONDENSED NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2013

(Unaudited)

Advertising, Marketing and Promotion

Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying statement of operations. For the six months ended June 30, 2013 and the six months ended June 30, 2012, advertising, marketing and promotion expense was $31,845 and $33,056 respectively.

Income Taxes

We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized.

The Company follows the provisions of ASC 740-10, Accounting for Uncertain Income Tax Positions. When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for unrecognized tax benefits in the accompanying consolidated balance sheets along with any associated interest and penalties that would be payable to the taxing authorities upon examination.

As of June 30, 2013, tax years 2012, 2011 and 2010 remain open for IRS audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years.

Basic and Diluted Net Earnings (Loss) Per Common Share

In accordance with ASC 260-10, “Earnings Per Share”, basic net earnings (loss) per common share is computed by dividing the net earnings (loss) for the period by the weighted average number of common shares outstanding during the period. Diluted earnings (loss) per share are computed using the weighted average number of common and dilutive common stock equivalent shares outstanding during the period. As of June 30, 2013 there were 1,152,000 common stock equivalent shares outstanding as stock options. Equivalent shares are not utilized when the effect is anti-dilutive.

Segment Information

In accordance with the provisions of ASC 280-10, “Disclosures about Segments of an Enterprise and Related Information”, the Company is required to report financial and descriptive information about its reportable operating segments. The Company does not have any operating segments as of June 30, 2013.

Recent Accounting Pronouncements

Recent accounting standards that have been issued or proposed by FASB (Financial Accounting Standards Board) that do not require adoption until a future date are not expected to have a material impact on the financial statements upon adoption.

8

BRIGHT MOUNTAIN HOLDINGS INC. AND SUBSIDIARIES

(a development stage company)

CONDENSED NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2013

(Unaudited)

NOTE 2 - GOING CONCERN

The accompanying consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company sustained net losses of $732,696 and used cash in operating activities of $629,817 for the six months ended June 30, 2013. The Company had an accumulated deficit of $2,410,040 at June 30, 2013.  These factors raise substantial doubt about the ability of the Company to continue as a going concern for a reasonable period of time. The Company’s continuation as a going concern is dependent upon its ability to generate revenues and its ability to continue receiving investment capital and loans from related parties to sustain its current level of operations.

Management plans to continue to raise additional capital through its existing Private Placement Memorandum and is exploring additional avenues for future fund-raising through both public and private sources.

The consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

NOTE 3 – INVENTORIES

Inventories consisted of the following:

	June 30,		December 31,
	2013		2012
Finished Goods	$	140,092	$	40,450

NOTE 4– FIXED ASSETS

Fixed assets consists of the following:

	June 30,			December 31,			Depreciable Life
	2013			2012			(Years)
Computer Equipment	$	26,086		$	24,746			5
Office Furniture & Equipment		19,942			18,804			7
Total Fixed Assets		46,028			43,550
Less: Accumulated Depreciation		(18,144	)		(14,326	)
Total Fixed Assets, net	$	27,884		$	29,224

Depreciation expense was $3,818 for the six months ended June 30, 2013.

9

BRIGHT MOUNTAIN HOLDINGS INC. AND SUBSIDIARIES

(a development stage company)

CONDENSED NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2013

(Unaudited)

NOTE 5 – LONG TERM DEBT TO RELATED PARTIES AND PREMIUM FINANCE LOAN PAYABLE

Notes Payable - Related Parties

Notes payable, classified as both short-term and long-term at June 30, 2013 and December 31, 2012, consists of the following:

	June 30, 2013		December 31, 2012
Current portion of debt:
Chief Executive Office		—	$	9,513
Shareholders		—		9,591
Total		—	$	19,104
Long term debt:
Chief Executive Office		—	$	137,515
Shareholders		—		136,686
Total		—	$	274,201

On August 1, 2012 the Company borrowed funds and issued notes to its majority shareholder and CEO in the amount of $100,000, and to other shareholders in the amounts of $100,000 and $50,000 respectively. Each of the notes contain the same terms: maturity date, August 1, 2022, bear an interest rate of 10%, and are to be repaid, principal and interest monthly, based on a ten-year amortization schedule. The notes are secured by substantially all assets of the Company.

On November 1, 2012, the majority shareholder and CEO loaned the Company another $50,000. The maturity date is November 1, 2022, bears an interest rate of 10%, and is to be repaid, principal and interest monthly, based on a ten-year amortization schedule. The note is secured by substantially all assets of the Company.

On May 31, 2013 the Company entered into an agreement with the respective shareholders to convert the remaining $286,000 principal debt balance to equity by issuing 1,029,600 shares of the Company common stock to the respective shareholders. The majority shareholder and CEO was issued 516,600 shares of common stock for the principal debt balance of $143,500. Other shareholders were issued 513,000 shares of common stock for the principal debt balance of $142,500.

As of June 30, 2013, the Company does not have any long-term debt outstanding to related parties.

Premium Finance Loan Payable

Premium finance loans payable related to the financing of the Company’s Error & Omission (E&O) insurance coverage for the period September 6, 2012 through September 6, 2013. The Company financed $15,659 of the total policy premium of $20,643 (including interest of $602) from Flatiron Capital. The terms of the loan are nine equal payments of $1,740 per month beginning October 6, 2012. The balance due was $3,062 at June 30, 2013.

10

BRIGHT MOUNTAIN HOLDINGS INC. AND SUBSIDIARIES

(a development stage company)

CONDENSED NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2013

(Unaudited)

NOTE 6 – ACCRUED EXPENSES

The major components of accrued expenses are summarized as follows:

	June 30, 2013		December 31, 2012
Inventory vendors	$	16,362	$	19,529
Advertising		853		229
Website development expense		—		2,795
Web hosting expense		1,162		802
Web content expense		502		—
Employee T & E expense		156		—
Product COS fees		1,423		—
Various office expense		1,089		1,861
Other		—		302
	$	21,547	$	25,518

NOTE 7 – COMMITMENTS AND CONTINGENCIES

Legal

From time-to-time, we may be involved in litigation relating to claims arising out of our operations in the normal course of business. As of June 30, 2013, there were no pending or threatened lawsuits that could reasonably be expected to have a material effect on the results of our operations.

Lease Commitment

Leases

On January 3, 2011, the Company entered into a lease of approximately 2,000 square feet for a term of 39 months in Boca Raton, Florida at a base rent of approximately $4,000 per month. Rent is all-inclusive and includes electricity during normal business hours, heat, air-conditioning, and water.

Future anticipated minimum lease payments total $23,952 for the remainder of 2013, and $11,976 for the three-month period ending March 31, 2014.

Rent expense for the six months ended June 30, 2013 and 2012 was $21,518 and $23,532 respectively.

Other Commitments

The Company entered into various contracts or agreements in the normal course of business, which may contain commitments. During the six months ended June 30, 2013 and during 2012 the Company entered into agreements with third party vendors to supply website content and data, website software development, advertising, public relations, and legal services. All of these commitments contain provisions whereby either party may terminate the agreement with specified notice, normally 30 days, and with no further obligation on the part of either party.

On March 1, 2013 the Company entered into an agreement with First Market, LLC (Consultant) that shall remain in effect until cancelled by either party upon 15 days written notice. Consultant to perform such services as directed or assigned by Company’s Chief Executive Officer. The Company agreed to pay Consultant a fee of $10,000 for the first month during the term of the agreement and $5,000 per month thereafter. Additionally, the Company agreed to pay the Consultant an initial signing bonus of 180,000 shares of the Company common stock and an additional 180,000 shares payable in two installments due on the 60^th and 90^th days of the agreement. As of June 30, 2013 the Company has issued Consultant 360,000 shares of common stock and has paid the corresponding monthly fees.

11

BRIGHT MOUNTAIN HOLDINGS INC. AND SUBSIDIARIES

(a development stage company)

CONDENSED NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2013

(Unaudited)

On May 31, 2013, the Company entered into an agreement with The Law Offices of James G. Dodrill II, P.A. (Attorney) that may be cancelled at any time. Attorney to serve as securities counsel in connection with the preparation of a registration statement on Regulation D, Rule 506 private placement memorandum. The Company agreed to pay the Attorney $15,000. Additionally, the Company agreed to issued 27,000 shares of Company common stock. As of June 30, 2013 the Company has issued Attorney 27,000 shares of Company common stock and made the first payment of $7,500 with the balance being due upon completion of the private placement memorandum.

All expenses and liabilities relating to such contracts were recorded in accordance with GAAP during all periods presented in the accompanying consolidated financial statements.

NOTE 8 – RELATED PARTIES

A related party founder was issued 18,000,000 common shares as founder shares for $100,000 cash in 2010, and related parties were issued 2,880,000 common shares in a private placement in 2010 for $400,000 (included in the 7,128,000 common shares sold for $990,000 cash in 2010).

In 2011, related party officers were granted 360,000 stock options (see Note 9).

In 2012, a director purchased 36,000 common shares for $10,000 and a related party purchased 180,000 common shares pursuant to an Access Letter dated December 1, 2011 for $50,000

During the six months ended June 30, 2013, a related party was issued 1,643,400 common shares for $456,500. During the six months ended June 30, 2013, a director purchased 180,000 common shares for $50,000. During the six months ended June 30, 2013, an employee was issued 9,000 common stock shares in lieu of a semi annual $2,500 bonus.

In 2013, as described in Note 5, certain related parties loaned funds to the Company in 2012, which were subsequently converted to equity on May 31, 2013.

NOTE 9– SHAREHOLDERS’ EQUITY

Preferred Stock

The Company authorized 20,000,000 shares of preferred stock with a par value of $0.01; none have been issued as of June 30, 2013 and December 31, 2012.

Common Stock

The Company has authorized 324,000,000 shares of common stock and issued 18,000,000 to the Company’s related party founder in July 2010 for $100,000 in cash at $.0056 per share. Subsequently, in 2010 and 2011, the Company raised additional capital through the issuance of common stock pursuant to a Private Placement Memorandum Dated September 1, 2010, whereby $790,000 and $200,000 in capital was raised through the issuance of 5,688,000 and 1,440,000 shares of common stock at $.1389 per share in 2010 and 2011, respectively. In 2012, the Company raised additional capital through the issuance of common stock pursuant to an Access Letter Dated December 1, 2011, whereby $615,000 in capital was raised through the issuance of 2,214,000 shares of common stock at $.2778 per share.

Additionally, during 2012, the Company issued 72,000 shares of its common stock to three individuals for services rendered. The Company valued these common shares based on the price recent investors paid for common shares pursuant to an Access Letter Dated December 1, 2011, or $.2778 per share. The total value for these shares is $20,000.

12

BRIGHT MOUNTAIN HOLDINGS INC. AND SUBSIDIARIES

(a development stage company)

CONDENSED NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2013

(Unaudited)

During the six months ended June 30, 2013, the Company raised additional capital through the issuance of common stock pursuant to an Access Letter Dated December 1, 2011, whereby $165,000 in capital was raised through the issuance of 594,000 shares of common stock at $.2778 per share.

During the six months ended June 30, 2013, the Company raised additional capital through issuance of common stock pursuant to a Private Placement whereby $676,500 in capital was raised through the issuance of 2,435,400 shares of common stock at $.2778 per share.

During the six months ended June 30, 2013, the Company issued 387,000 shares of its common stock in connection with consulting agreements. The Company valued these common shares at $107,500 based on the price recent investors paid for common shares pursuant to an Access Letter Dated December 1, 2011, or $.2778 per share, which was all recognized since services were completed as of June 30, 2013. Additionally, during the six months ended June 30, 2013, the Company converted principal related party debt balance of $286,000 to equity by issuing 1,029,600 shares of common stock. The Company valued these common shares based on the price recent investors paid for common shares pursuant to a Private Placement, or $.2778 per share.

On June 10, 2013, the Company entered into an agreement with an attorney to issue 108,000 shares of Company common stock at $.2778 per share, or $30,000, for services rendered. The Company valued these common shares based on the price recent investors paid for common shares pursuant to a Private Placement and recognized as expense immediately.

On June 21, 2013, the Company entered into an agreement with an employee, wherein the employee elected to receive 9,000 shares of Company common stock at $.2778 per share, or $2,500, in lieu of semi-annual bonus. The Company valued these common shares based on the price recent investors paid for common shares pursuant to a Private Placement and therefore there was no gain or loss.

Stock Incentive Plan and Stock Option Grants to Employees and Directors

On April 20, 2011, the Company’s board of directors and majority stockholder adopted the 2011 Stock Option Plan (the “2011 Plan”), to be effective on January 3, 2011. The purpose of the 2011 Plan is to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under the 2011 Plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2011 Plan. The maximum aggregate number of shares of Company stock that shall be subject to Grants made under the Plan to any individual during any calendar year shall be 180,000 shares. The Company’s board of directors will administer the 2011 Plan until such time as such authority has been delegated to a committee of the board of directors. The material terms of each option granted pursuant to the 2011 Plan by the Company shall contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the Plan, as may be determined by the Committee and specified in the Grant Instrument.

Stock Incentive Plan and Stock Option Grants to Employees and Directors (continued)

On January 3, 2011, the Company granted, pursuant to the 2011 Plan, ten-year stock options to purchase 720,000 common shares of the Company, of which (i) 180,000 are exercisable on January 3, 2012 at $0.1389 per share, (ii) 180,000 are exercisable on January 3, 2013 at $0.1389 per share, (iii) 180,000 are exercisable on January 3, 2014 at $0.1389 per share and (iv) 180,000 are exercisable on January 3, 2015 at $0.1389 per share.

13

BRIGHT MOUNTAIN HOLDINGS INC. AND SUBSIDIARIES

(a development stage company)

CONDENSED NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2013

(Unaudited)

The total fair value of stock option awards granted to employees during the year ended December 31, 2011 was $68,880, which is being recognized over the respective vesting periods. The Company recorded compensation expense of $35,560 for the year ended December 31, 2011.

On February 17, 2012, the Company granted 54,000 ten-year stock options, which have an exercise price of $0.2778 per share and cliff vest annually over three years starting February 17, 2013, to an employee. The fair value was computed at $10,302 or $0.1908 per option.

On April 16, 2012, the Company granted 18,000 ten-year stock options, which have an exercise price of $0.2778 and cliff vest annually over three years starting on April 16, 2013, to a non-employee. The fair value was computed at $3,432 or $0.1908 per option.

The total fair value of stock option awards granted to employees during the year ended December 31, 2012 was $13,728, which is being recognized over the respective vesting periods. The Company recorded compensation expense of $25,884 for the year ended December 31, 2012.

On April 1, 2013, the Company’s board of directors and majority stockholder adopted the 2013 Stock Option Plan (the “2013 Plan”), to be effective on April 1, 2013. The purpose of the 2013 Plan is to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under the 2013 Plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2013 Plan. The maximum aggregate number of shares of Company stock that shall be subject to Grants made under the Plan to any individual during any calendar year shall be 180,000 shares. The Company’s board of directors will administer the 2013 Plan until such time as such authority has been delegated to a committee of the board of directors. The material terms of each option granted pursuant to the 2013 Plan by the Company shall contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the Plan, as may be determined by the Committee and specified in the Grant Instrument.

Between April 9, 2013 and June 24, 2013, the Company granted 360,000 ten-year stock options, which have an exercise price of $0.2778 and cliff vest annually over four years starting in April to June 2013, to two employees and one director. The aggregate fair value of these option was computed at $68,645 or $0.1907 per option, which is being recognized over the requisite service period, which is the vesting period.

The Company recorded $10,159 and $12,199 compensation expense for the six months ended June 30, 2013 and 2012, respectively, in connection with all the option grants in all periods.

As of June 30, 2013, 540,000 shares were remaining under the 2013 Plan for future issuance.

The Company estimates the fair value of share-based compensation utilizing the Black-Scholes option pricing model, which is dependent upon several variables such as the expected option term, expected volatility of our stock price over the expected option term, expected risk-free interest rate over the expected option term, expected dividend yield rate over the expected option term, and an estimate of expected forfeiture rates. The Company believes this valuation methodology is appropriate for estimating the fair value of stock options granted to employees and directors, which are subject to ASC Topic 718 requirements. These amounts are estimates and thus may not be reflective of actual future results, nor amounts ultimately realized by recipients of these grants. The Company recognizes share-based compensation expense on a straight-line basis over the requisite service period for each award.

14

BRIGHT MOUNTAIN HOLDINGS INC. AND SUBSIDIARIES

(a development stage company)

CONDENSED NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

JUNE 30, 2013

(Unaudited)

The expected life is computed using the simplified method, which is the average of the vesting term and the contractual term. The expected volatility is based on an average of similar public companies historical volatility, as the Company does not currently trade on the open market. The risk-free interest rate is based on the U.S. Treasury yields with terms equivalent to the expected term of the related option at the time of the grant. Dividend yield is based on historical trends. While the Company believes these estimates are reasonable, the compensation expense recorded would increase if the expected life was increased, a higher expected volatility was used, or if the expected dividend yield increased.

A summary of the Company’s stock option activity during the six months ended June 30, 2013, 2013 is presented below:

	Number of Options		Weighted Average Exercise Price		Weighted Average Remaining Contractual Term		Aggregate Intrinsic Value
Balance Outstanding, December 31, 2012		792,000	$	0.15		7.6	$	99,992
Granted		360,000		—		—		—
Exercised		—		—		—		—
Forfeited		—		—		—		—
Expired		—		—		—		—
Balance Outstanding, June 30, 2013		1,152,000	$	0.19		8.3	$	99,992
Exercisable at June 30, 2013		385,200	$	0.15		7.6	$	49,996

As of June 30, 2013 there were total unrecognized compensation costs related to non-vested share-based compensation arrangements of $79,651 to be recognized through June 2017.

NOTE 10 – CONCENTRATIONS

Concentration of Credit Risk

Financial instruments, which potentially subject the Company to a concentration of credit risk, consist principally of temporary cash investments. The Company places its temporary cash investments with financial institutions not insured by the FDIC. There have been no losses in these accounts through June 30, 2013.

Concentration of Funding

During the six months ended June 30, 2013 a large portion of the Company’s funding was provided by the sale of additional shares of the Company’s common stock.

NOTE 11 – SUBSEQUENT EVENTS

The Company entered into an agreement on July 15, 2013 to purchase a website, namely, coastguardnews.com for the sum of $7,000.

15

ITEM 2.

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.

The following discussion of our financial condition and results of operations for the three and six months ended June 30, 2013 and 2012 should be read in conjunction with the consolidated financial statements and the notes to those statements that are included elsewhere in this report. Our discussion includes forward-looking statements based upon current expectations that involve risks and uncertainties, such as our plans, objectives, expectations and intentions. Actual results and the timing of events could differ materially from those anticipated in these forward-looking statements as a result of a number of factors, including those set forth in our Registration Statement on Form 10. We use words such as “anticipate,” “estimate,” “plan,” “project,” “continuing,” “ongoing,” “expect,” “believe,” “intend,” “may,” “will,” “should,” “could,” and similar expressions to identify forward-looking statements.

Overview

We are a development stage company organized in May 2010. Bright Mountain is developing a personal website “portal” designed to attract and retain Internet audiences whose main purpose is to be a starting point when connecting to or searching the World Wide Web (Web), with a special emphasis on consumer needs, breaking news, original content, employment opportunities and giving back. Our website seeks to fulfill its mission to help people in need by developing a profitable enterprise and giving back a portion of revenues to affiliated groups of veterans and first responders including law enforcement, police and ems.

Our website, www.TheBright.com, has its own unique characteristics including design elements like colors, shapes, layout and typefaces, as well as certain dynamic or interactive elements such as boxes, buttons and menus. Management believes that the “look and feel” of Bright Mountain can be described in terms such as “colorful”, “quality”, “fun”, “user friendly”, and “trustworthy”. It contains in a number of sections a vast amount of consumer oriented information including aggregated and original news content, financial markets information and data, blogs, shopping, and partners.

Additional Bright Mountain websites are:

Wardocumentaryfilms.com

Bootcamp4me.com

Bootcamp4me.org

360fire.com

Growth and retention of user traffic is paramount to our company’s future success. We expect to undertake specific efforts to develop this user traffic, including:

·

development of TheBright.com news. We expect to provide exclusive TheBright.com news articles daily to our users. With fifteen news writers at this time, management is planning for this service to be the source of several hundred original content articles that will be published monthly with other aggregated news sources such as the Associated Press and McClatchy newspapers,

·

cultivation of celebrity spokes people to write blogs for Bright Mountain. TheBright.com is in early conversations with possible celebrity bloggers but no agreement has been reached at this time.

·

development of a social media platform focused on military veterans and others that “protect us”, is being planned for TheBright.com website, and

·

acquiring of websites that are related to the Company’s core mission to give back to veterans, firemen, police and ems –“those that protect us”.  Website acquisitions in the second quarter 2013 include:

Wardocumentaryfilms.com on April 6, 2013

Bootcamp4me.com on May 21, 2013

Bootcamp4me.org on May 21, 2013

360fire.com on June 21, 2013

16

Going Concern

We have incurred net losses of $2,410,040 since inception (May 20, 2010) through June 30, 2013. The report of our independent registered public accounting firm on our consolidated balance sheets at December 31, 2012 and 2011, and the related consolidated statements of operations, changes in shareholders’ equity, and cash flows for each of the two years in the period ended December 31, 2012 and for the period from May 20, 2010 (inception) to December 31, 2012 contains an explanatory paragraph regarding substantial doubt of our ability to continue as a going concern based upon our net losses, cash used in operations and accumulated deficit.  These factors, among others, raise substantial doubt about our ability to continue as a going concern. Our consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty. There are no assurances we will be successful in our efforts to generate revenues or report profitable operations or to continue as a going concern, in which event investors would lose their entire investment in our company.

Results of Operations for the three and six months ended June 30, 2013 compared to the three and six months ended June 30, 2012

Revenue: The Company’s revenues for the three months ended June 30, 2013 of $103,146 increased 3,065% as compared to the three months ended June 30, 2012 of $3,256 and revenue for the six months ended June 30, 2013 of $173,715 increased 5,235% as compared to the six months ended June 30, 2012 of $3,256.  The increase in our sales reflects the impact of expanded product inventory.

Operating Expenses: The Company’s operating expenses of $89,328 for the three months ended June 30, 2012 increased to $434,110 for the three months ended June 30, 2013.  The Company’s operating expenses increased from $377,542 during the six months ended June 30, 2012 to $754,869 for the six months ended June 30, 2013. The increase in operating expenses can be attributed to ongoing implementation of the Company’s business plan as well as incurring certain operating expenses during 2013 that were new compared to 2012, such as expenses related to a consulting agreement, SEC counsel and audit and Edgar fees. The operating expenses that were new in 2013 compared to 2012 include $75,000 to a consultantfor financial advisory services, $38,950 paid to SEC and trademark counsel, and $31,913 for audit and Edgar filing fees. Additionally, the following expenses increased in 2013 compared to 2012; PR ad agency fees by $2,073; payroll, payroll taxes and employee medical expense increased by $52,782; part-time worker expenses increased by $3,146; insurance expense increased by $7,077; stock compensation increased by $67,659 of which $57,500 was to outside consultants; and lastly, website content, software development, domain registration, and server hosting fees increased by approximately $51,095.

Interest Expense: The Company’s interest expense increased from $0 for the three months ended June 30, 2012 to $4,798 for the three months ended June 30, 2013.  The Company’s interest expense increased from $0 for the six months ended June 30, 2012 to $12,093 for the six months ended June 30, 2013 due to the issuance of Notes to Related Parties in the total amount of $300,000.  The Notes were converted to equity on May 31, 2013.

Net loss from operations: The Company’s net loss from operations increased from $288,214 for the three months ended June 30, 2012 to $412,906 for the three months ended June 30, 2012.  The Company’s net loss from operations increased from $376,939 during the six months ended June 30, 2012 to $720,614 for the six months ended June 30, 2013 due primarily to the increase in operating expenses related to the implementation of its business plan.

Liquidity and Capital Resources

Net cash flows used in operating activities was $629,817 for the six months ended June 30, 2013 as compared to $385,822 used in operating activities for the six months ended June 30, 2012, primarily due to ongoing implementation of the Company’s business plan as well as incurring certain operating expenses during 2013 that were new compared to 2012.  

Net cash used in investing activities was $2,478 for the six months ended June 30, 2013 as compared to $0 used in investing activities for the six months ended June 30, 2012, due to the purchase of fixed assets.  

Net cash flows provided from financing activities was $826,817 for the six months ended June 30, 2012 as compared to $155,000 for the six months ended June 30, 2012.

17

Net cash increase for the six months ended June 30, 2013 was $194,522 compared to net cash decrease of $230,822 for the six months ended June 30, 2012.

Cash as of June 30, 2013 was $531,206 compared to $97,927 as of June 30, 2012.

Since inception, May 10, 2010, through June 30, 2013, we had a net loss of $2,410,040 and at June 30, 2013, we had working capital of $606,534. These development stage losses have been funded through the sale of our common stock and shareholder loans. Cash proceeds from the sale of our common stock totaled $2,546,500 through June 30, 2013. Shareholder loans received during 2012 totaled $300,000 with a balance outstanding at June 30, 2013 of $0 as a result of the mutual agreement in May 2013 between the Company and the Lender(s) to the conversion of the outstanding principal balance of $286,000 from debt to equity through the issuance of 1,029,600 shares of Company Common Stock. While we generated nominal revenues during the six months ended June 30, 2013, we do not anticipate that we will generate sufficient income to fund our operations for at least the next 12 months. During that period of time we will need to obtain additional equity or debt financing of $800,000 as to which, at this time, we have no assurances of its availability, and if available, its terms.

Presently, our monthly operating overhead is approximately $125,000 of which, approximately $114,000 is cash operating overhead. We intend to increase this $114,000 cash operating overhead to $127,000 if we are able to raise additional capital with the initial proceeds being used for an increase in general and administrative expenses, branding, marketing, advertising and promotion, ongoing website development and operation and inventory. In the absence of additional funding, we will need to decrease our expenses, which will adversely impact on our plan of operations.

Capital Resources have also been used for the acquisition and further development of the following websites, which were acquired during the three month period ending June 30, 2013:

Wardocumentaryfilms.com on April 6, 2013

Bootcamp4me.com on May 21, 2013

Bootcamp4me.org on May 21, 2013

360fire.com on June 21, 2013

Critical Accounting Policies

Certain accounting policies, which are critical to our consolidated financial statement presentation, are described under Note 1 of the Notes to Consolidated Financial Statements appearing in this report.

Recent Accounting Pronouncements

The recent accounting standards that have been issued or proposed by the Financial Accounting Standards Board (FASB) or other standards-setting bodies that do not require adoption until a future date are not expected to have a material impact on the consolidated financial statements upon adoption.

Off Balance Sheet Arrangements

As of the date of this report, we do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to investors. The term "off-balance sheet arrangement" generally means any transaction, agreement or other contractual arrangement to which an entity unconsolidated with us is a party, under which we have any obligation arising under a guarantee contract, derivative instrument or variable interest or a retained or contingent interest in assets transferred to such entity or similar arrangement that serves as credit, liquidity or market risk support for such assets.

18

ITEM 3.

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

Not applicable for a smaller reporting company.

ITEM 4.

CONTROLS AND PROCEDURES.

Evaluation of Disclosure Controls and Procedures. We maintain “disclosure controls and procedures” as such term is defined in Rule 13a-15(e) under the Securities Exchange Act of 1934. In designing and evaluating our disclosure controls and procedures, our management recognized that disclosure controls and procedures, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of disclosure controls and procedures are met. Additionally, in designing disclosure controls and procedures, our management necessarily was required to apply its judgment in evaluating the cost-benefit relationship of possible disclosure controls and procedures. The design of any disclosure controls and procedures also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Based on his evaluation as of the end of the period covered by this report, our Chief Executive Officer and our Chief Financial Officer concluded that our disclosure controls and procedures were not effective such that the information relating to our company, required to be disclosed in our Securities and Exchange Commission reports (i) is recorded, processed, summarized and reported within the time periods specified in SEC rules and forms and (ii) is accumulated and communicated to our management, including our Chief Executive Officer, to allow timely decisions regarding required disclosure. This was due to deficiencies that existed in the design or operation of our internal control over financial reporting that adversely affected our internal controls and that taken together may be considered to be a material weakness.

A material weakness is a deficiency, or combination of deficiencies, that results in more than a remote likelihood that a material misstatement of annual or interim financial statements will not be prevented or detected. In connection with the assessment described above, management identified the following control deficiencies that represent material weaknesses at June 30, 2013:

The Company has only one employee who is responsible for handling the cash and making deposits, posting cash receipts, writing and mailing checks, and posting cash disbursements.

Management believes that the material weaknesses set forth in above did not have an effect on the Company's financial reporting for the six months ended June 30, 2013.  However, management believes that the lack of a functioning audit committee and lack of a majority of outside directors on the Company's board of directors can adversely affect reporting in the future years, when our operations become more complex and less transparent and require higher level of financial expertise from the overseeing body of the Company.

We are committed to improving our financial organization. As part of this commitment, we will, as soon as funds are available to the Company (1) appoint one or more outside directors to our board of directors who shall be appointed to the audit committee of the Company resulting in a fully functioning audit committee who will undertake the oversight in the establishment and monitoring of required internal controls and procedures; (2) create a position to segregate duties consistent with control objectives and will increase our personnel resources; and (3) hire independent third parties to provide expert advice.

We will continue to monitor and evaluate the effectiveness of our internal controls and procedures and our internal controls over financial reporting on an ongoing basis and are committed to taking further action and implementing additional enhancements or improvements, as necessary and as funds allow. We do not, however, expect that the material weaknesses in our disclosure controls will be remedied until such time as we have improved our internal control over financial reporting.

Changes in Internal Control over Financial Reporting. There have been no changes in our internal control over financial reporting during our last fiscal quarter that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

19

PART II - OTHER INFORMATION

ITEM 1.

LEGAL PROCEEDINGS.

None.

ITEM 1A.

RISK FACTORS.

Not applicable for a smaller reporting company.

ITEM 2.

UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS.

On March 1, 2013 the Company issued First Market LLC 180,000 shares of its common stock valued at $50,000 as partial compensation for services to be rendered under the consulting agreement described in Item 5. On May 1, 2013 we issued an additional 90,000 shares of our common stock valued at $25,000 as additional compensation for services under the agreement.  

On June 1, 2013 we issued an additional 90,000 shares of our common stock valued at $25,000 as final compensation for services under the agreement. The recipient was an accredited investor and the issuance was exempt from registration under the Securities Act of 1933 in reliance on an exemption provided by Section 4(2) of that act.

On May 31, 2013, the Company issued James G. Dodrill II 27,000 shares of its common stock valued at $7,500 as compensation for services to be rendered under the consulting agreement described in item 5.

On June 1, 2013, the Company issued Pearlman Schneider LLC 108,000 shares of its common stock valued at $30,000 as compensation for services rendered as described in item 5.

On June 21, 2013, the Company issued Susan J. Manwaring (Employee) 9,000 shares of its common stock valued at $2,500 in lieu of semi-annual bonus.  

Between January 1, 2013 through June 30, 2013 the Company issued and sold 594,000 shares of its common stock pursuant to the Access Letter Dated December 1, 2011 resulting in gross proceeds of $165,000. Of the 594,000 shares issued, 198,000 shares were issued to the Company’s Chief Executive Officer as described in the paragraph below.  The Company did not pay any commissions or finder’s fees in this transaction and is using the proceeds for working capital.  The investors were accredited investors and the issuance was exempt form registration under the Securities Act of 1933 in reliance on an exemption provided by Section 4(2) of that act.

Between April 1, 2013 through June 30, 2013 the Company issued and sold an additional 1,445,400 shares of its common stock to the Company’s Chief Executive Officer, pursuant to the terms of a subscription agreement, resulting in gross proceeds to us of $456,500. The Company did not pay any commissions or finder’s fees in these transactions and is using the proceeds for working capital. The recipient was an accredited investor and the issuances were exempt form registration under the Securities Act of 1933 in reliance on an exemption provided by Section 4(2) of that act.

Between January 1, 2013 through June 30, 2013 the Company issued and sold 990,000 shares of its common stock pursuant to a Subscription Agreement resulting in gross proceeds of $275,000. The Company did not pay any commissions or finder’s fees in this transaction and is using the proceeds for working capital.  The investors were accredited investors and the issuance was exempt form registration under the Securities Act of 1933 in reliance on an exemption provided by Section 4(2) of that act.

On May 31, 2013, the Company converted principal debt balance of $286,000 to equity by issuing 1,029,600 shares of common stock.

20

ITEM 3.

DEFAULTS UPON SENIOR SECURITIES.

None.

ITEM 4.

MINE SAFETY DISCLOSURES.

Not applicable to our company’s operations.

ITEM 5.

OTHER INFORMATION.

On March 1, 2013 the Company entered into an agreement with First Market, LLC (Consultant) that shall remain in effect until cancelled by either party upon 15 days written notice. Consultant to perform such services as directed or assigned by Company’s Chief Executive Officer. The Company agreed to pay Consultant a monthly fee of $10,000 for the first month during the term of the agreement and $5,000 per month thereafter. Additionally, the Company agreed to pay the Consultant an initial signing bonus of 180,000 shares of the Company common stock and an additional 180,000 shares payable in two installments due on the 60^th and 90^th days of the agreement.

On May 22, 2013 the Company entered into an agreement with The Law Offices of James G. Dodrill II, P.A. (Attorney) that may be cancelled at any time.  Attorney to serve as securities counsel in connection with the preparation of a registration statement on Regulation D, Rule 506 private placement memorandum.  The Company agreed to pay the Attorney $15,000.  Additionally, the Company agreed to issued 27,000 shares of Company common stock.  As of June 30, 2013 the Company has issued Attorney 27,000 shares of Company common stock and made the first payment of $7,500 with the balance being due upon completion of the private placement memorandum.

On June 1, 2013, the Company issued Pearlman Schneider LLC 108,000 shares of its common stock valued at $30,000 as compensation for legal services rendered.

ITEM 6.

EXHIBITS.

No.	Description
31.1	Rule 13a-14(a)/ 15d-14(a) Certification of Chief Executive Officer *
31.2	Rule 13a-14(a)/ 15d-14(a) Certification of Chief Financial Officer *
32.1	Section 1350 Certification of Chief Executive Officer and Chief Financial Officer*
101.INS	XBRL Instance Document
101.PRE	XBRL Taxonomy Extension Presentation Linkbase
101.LAE	XBRL Taxonomy Extension Label Linkbase
101.DEF	XBRL Taxonomy Extension Definition Linkbase
101.SCH	XBRL Taxonomy Extension Schema
101.CAL	XBRL Taxonomy Extension Calculation Linkbase

———————

*

filed herewith

21

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	BRIGHT MOUNTAIN HOLDINGS, INC.
August 14, 2013	By:	/s/ W. Kip Speyer
		W. Kip Speyer, Chief Executive Officer
August 14, 2013	By:	/s/ Annette Casacci
		Annette Casacci, Chief Financial Officer

22

EX-31.1

EXHIBIT 31.1

OFFICER’S CERTIFICATE
PURSUANT TO RULE 13A-14(A)/15D-14(A)

I, W. Kip Speyer, Chief Executive Officer, certify that:

1.

I have reviewed this Form 10-Q for the quarter ended June 30, 2013, of Bright Mountain Holdings, Inc.;

2.

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the small business issuer as of, and for, the periods presented in this report;

4.

The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15 (e) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f) for the registrant and have:

(a)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the small business issuer, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b)

Designed such internal control over financial reporting, or cause such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c)

Evaluated the effectiveness of the small business issuer’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d)

Disclosed in this report any change in the small business issuer’s internal control over financial reporting that occurred during the small business issuer’s most recent fiscal quarter (the small business issuer’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the small business issuer’s internal control over financial reporting; and

5.

The registrant’s other certifying officer(s) and I have disclosed, based on my most recent evaluation of internal control over financial reporting, to the small business issuer’s auditors and the audit committee of the small business issuer’s board of directors (or persons performing the equivalent functions):

(a)

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the small business issuer’s ability to record, process, summarize and report financial information; and

(b)

Any fraud, whether or not material, that involves management or other employees who have a significant role in the small business issuer’s internal control over financial reporting.

Date:  August 14, 2013	By: /s/    W. Kip Speyer
	Name: W. Kip Speyer
	Title: Chief Executive Officer

EX-31.2

EXHIBIT 31.2

OFFICER’S CERTIFICATE
PURSUANT TO RULE 13A-14(A)/15D-14(A)

I, Annette Cacacci, Chief Financial Officer, certify that:

1.

I have reviewed this Form 10-Q for the quarter ended June 30, 2013, of Bright Mountain Holdings, Inc.

2.

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3.

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the small business issuer as of, and for, the periods presented in this report;

4.

I am responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15 (e) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f) for the registrant issuer and have:

(a)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the small business issuer, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b)

Designed such internal control over financial reporting, or cause such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c)

Evaluated the effectiveness of the small business issuer’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d)

Disclosed in this report any change in the small business issuer’s internal control over financial reporting that occurred during the small business issuer’s most recent fiscal quarter (the small business issuer’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the small business issuer’s internal control over financial reporting; and

5.

I have disclosed, based on my most recent evaluation of internal control over financial reporting, to the small business issuer’s auditors and the audit committee of the small business issuer’s board of directors (or persons performing the equivalent functions):

(a)

All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the small business issuer’s ability to record, process, summarize and report financial information; and  

(b)

Any fraud, whether or not material, that involves management or other employees who have a significant role in the small business issuer’s internal control over financial reporting.

Date:  August 14, 2013	By: /s/   Annette Casacci
	Name: Annette Casacci
	Title: Chief Financial Officer

EX-32.1

EXHIBIT 32.1

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Quarterly Report of Bright Mountain Holdings, Inc. (the “Company”) on Form 10-Q for the quarter ended June 30, 2013 as filed with the United States Securities and Exchange Commission on the date hereof (the “Report”), the undersigned, in the capacities and on the dates indicated below, hereby certifies pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to his knowledge:

1.

The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

2.

The information contained in the Report fairly presents, in all material respects, the financial condition and results of operation of the Company.

Date:  August 14, 2013	By: /s/   W. Kip Speyer
	Name: W. Kip Speyer
	Title: Chief Executive Officer
Date:  August 14, 2013	By: /s/   Annette Casacci
	Name: Annette Casacci
	Title: Chief Financial Officer

A signed original of this written statement required by Section 906, or other document authentications, acknowledging, or otherwise adopting the signature that appears in typed form within the electronic version of this written statement required by Section 906, has been provided to Bright Mountain Holdings, Inc. and will be retained by Bright Mountain Holdings, Inc. and furnished to the United States Securities and Exchange Commission or its staff upon request.

XML

CONCENTRATIONS

6 Months Ended

Jun. 30, 2013

CONCENTRATIONS [Abstract]

CONCENTRATIONS

NOTE 10 - CONCENTRATIONS

Concentration of Credit Risk

Financial instruments, which potentially subject the Company to a concentration of credit risk, consist principally of temporary cash investments. The Company places its temporary cash investments with financial institutions not insured by the FDIC. There have been no losses in these accounts through June 30, 2013.

Concentration of Funding

During the six months ended June 30, 2013 a large portion of the Company's funding was provided by the sale of additional shares of the Company's common stock.

XML

CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)	3 Months Ended		6 Months Ended		37 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013
CONSOLIDATED STATEMENTS OF OPERATIONS [Abstract]
Product Sales	$ 102,478	$ 3,159	$ 172,400	$ 3,159	$ 236,638
Revenues from Services	668	100	1,315	100	2,166
Total Revenue	103,146	3,259	173,715	3,259	238,804
Cost of sales	81,942	2,646	139,460	2,656	195,270
Gross profit	21,204	613	34,255	603	43,534
Selling, general and administrative expenses	434,110	89,328	754,869	377,542	2,430,432
Loss from operations	(412,906)	(288,214)	(720,614)	(376,939)	(2,386,899)
Other income (expense)
Interest income	5	11	11	11	97
Interest expense	(4,798)		(12,093)		(23,238)
Total other income (expense), net	(4,793)	11	(12,082)	11	(23,141)
Net income (loss)	$ (417,699)	$ (288,203)	$ (732,696)	$ (376,928)	$ (2,410,040)
Basic and diluted net loss per share	$ (0.01)	$ (0.01)	$ (0.03)	$ (0.02)	$ (0.08)
Weighted average shares outstanding Basic and diluted	29,261,000	25,560,200	28,497,900	25,402,276	29,261,000

XML

INVENTORIES

6 Months Ended

Jun. 30, 2013

INVENTORIES [Abstract]

INVENTORIES

NOTE 3 - INVENTORIES

Inventories consisted of the following:

	June 30,		December 31,
	2013		2012
Finished Goods	$	140,092	$	40,450

XML

SHAREHOLDERS' EQUITY (Tables)

6 Months Ended

Jun. 30, 2013

SHAREHOLDERS' EQUITY [Abstract]

Summary of Stock Option Activity

A summary of the Company's stock option activity during the six months ended June 30, 2013, 2013 is presented below:

	Number of Options		Weighted Average Exercise Price		Weighted Average Remaining Contractual Term		Aggregate Intrinsic Value
Balance Outstanding, December 31, 2012		792,000	$	0.15		7.6	$	99,992
Granted		360,000		-		-		-
Exercised		-		-		-		-
Forfeited		-		-		-		-
Expired		-		-		-		-
Balance Outstanding, June 30, 2013		1,152,000	$	0.19		8.3	$	99,992
Exercisable at June 30, 2013		385,200	$	0.15		7.6	$	49,996

XML

SUBSEQUENT EVENTS

6 Months Ended

Jun. 30, 2013

SUBSEQUENT EVENTS [Abstract]

SUBSEQUENT EVENTS

NOTE 11 - SUBSEQUENT EVENTS

The Company entered into an agreement on July 15, 2013 to purchase a website, namely, coastguardnews.com for the sum of $7,000.

XML

INVENTORIES (Details) (USD $)	Jun. 30, 2013	Jun. 30, 2012
INVENTORIES [Abstract]
Total finished goods	$ 140,092	$ 15,432

XML

GOING CONCERN (Details) (USD $)	3 Months Ended		6 Months Ended		7 Months Ended	12 Months Ended		37 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012	Dec. 31, 2010	Dec. 31, 2012	Dec. 31, 2011	Jun. 30, 2013
GOING CONCERN [Abstract]
Net loss	$ (417,699)	$ (288,203)	$ (732,696)	$ (376,928)	$ (60,554)	$ (931,855)	$ (684,935)	$ (2,410,040)
Cash used in operating activities			(629,817)	(385,822)				(2,242,668)
Accumulated deficit	$ (2,410,040)		$ (2,410,040)			$ (1,677,344)		$ (2,410,040)

XML

SHAREHOLDERS' EQUITY (Preferred and Common Stock) (Narrative) (Details) (USD $)	1 Months Ended			6 Months Ended		7 Months Ended		12 Months Ended		37 Months Ended		0 Months Ended	1 Months Ended	6 Months Ended	12 Months Ended		6 Months Ended	12 Months Ended
	May 31, 2013	Mar. 31, 2013	Jul. 31, 2010	Jun. 30, 2013	Jun. 30, 2012	Dec. 31, 2010	Dec. 31, 2010	Dec. 31, 2012	Dec. 31, 2010	Jun. 30, 2013	Jun. 26, 2013	Jun. 10, 2013 Private Placement Memorandum [Member]	Jun. 21, 2013 Private Placement Memorandum [Member]	Jun. 30, 2013 Private Placement Memorandum [Member]	Dec. 31, 2011 Private Placement Memorandum [Member]	Dec. 31, 2010 Private Placement Memorandum [Member]	Jun. 30, 2013 Access Letter [Member]	Dec. 31, 2012 Access Letter [Member]	Dec. 31, 2011 Access Letter [Member]
Stockholders' Equity [Line Items]
Preferred shares, shares authorized		20,000,000		20,000,000				20,000,000		20,000,000
Preferred shares, par value per share		$ 0.01		$ 0.01				$ 0.01		$ 0.01
Total number of shares authorized			324,000,000								324,000,000
Common stock issued for services, shares	27,000	180,000	18,000,000	360,000								108,000	9,000				387,000	72,000
Common stock issued for services			$ 100,000	$ 140,000				$ 20,000		$ 160,000		$ 30,000	$ 2,500				$ 107,500	$ 20,000
Common stock price per share			$ 0.0056	$ 0.2778						$ 0.2778		$ 0.2778	$ 0.50	$ 0.2778	$ 0.1389	$ 0.1389	$ 0.2778	$ 0.2778	$ 0.2778
Shares of common stock issued for capital									7,128,000					2,435,400	1,440,000	5,688,000	594,000		2,214,000
Issuance of common stock for capital						100,000	100,000		990,000					676,500	200,000	790,000	165,000		615,000
Principal debt converted				$ 286,000
Issuance of common stock for conversion of debt				1,029,600

XML

ACCRUED EXPENSES (Details) (USD $)	Jun. 30, 2013	Dec. 31, 2012
ACCRUED EXPENSES [Abstract]
Inventory vendors	$ 16,362	$ 19,529
Advertising	853	229
Website development expense		2,795
Web hosting expense	1,162	802
Web content expense	502
Employee T&E expense	156
Product COS fees	1,423
Various office expense	1,089	1,861
Other		302
Total accrued expenses	$ 21,547	$ 25,518

XML

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $)	1 Months Ended	6 Months Ended		7 Months Ended	12 Months Ended
	Jun. 26, 2013	Jun. 30, 2013	Jun. 30, 2012	Dec. 31, 2010	Dec. 31, 2012	Dec. 31, 2011	Jul. 31, 2010
Property, Plant and Equipment [Line Items]
Advertising, marketing and promotion expense		$ 31,845	$ 33,056
Common stock equivalents outstanding		1,152,000
Stock split description		1.8 for 1 forward stock split
Total number of shares authorized	324,000,000						324,000,000
Price per share	$ 0.50	$ 0.2778		$ 0.0056	$ 0.2778	$ 0.1389
Common stock, par value	$ 0.2778	$ 0.01			$ 0.01
Shares before stock split	100
Shares after stock split	180

XML

CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY (DEFICIT) (Parenthetical) (USD $)	6 Months Ended
	Jun. 30, 2013
CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY (DEFICIT) [Abstract]
Common stock issued for cash, price per share	$ 0.2778
Common shares, par value per share	$ 0.01
Debt conversion, price per share	$ 0.2778

XML

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

6 Months Ended

Jun. 30, 2013

NATURE OF OPERATIONS AND SUMMARY OF ACCOUNTING POLICIES [Abstract]

NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

NOTE 1 - NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Organization and Nature of Operations

Bright Mountain Holdings, Inc. ("BMHI" or the "Company," "we," "us," "our", "Bright Mountain") is a Florida corporation formed on May 20, 2010. Its wholly owned subsidiaries, Bright Mountain LLC, and Five Peaks LLC, were formed as Florida limited liability companies in May 2011.

Bright Mountain is developing a personal website "portal" designed to attract and retain Internet audiences whose main purpose is to be a starting point when connecting to or searching the World Wide Web (Web), with a special emphasis on consumer needs, original news, original content, and giving back. The Bright Mountain mission is to help people in need by developing a profitable enterprise and giving back a portion of revenues to veterans and first responders, including law enforcement, firemen and ems.

The website, www.thebright.com, has it's own unique characteristics including design elements like colors, shapes, layout and typefaces, as well as certain dynamic or interactive elements such as boxes, buttons and menus. The "look and feel" of Bright Mountain can be described in terms such as "colorful", "quality", "fun" "user friendly" and "trustworthy". It contains in a number of sections a vast amount of consumer oriented information including aggregated and originally written news content, financial markets information and data, blogs, shopping, and mission group information.  Bright Mountain also owns the following websites:

Wardocumentaryfilms.com

Bootcamp4me.com

Bootcamp4me.org

360fire.com

Basis of Presentation

The interim unaudited consolidated financial statements included herein have been prepared by the Company, pursuant to the rules and regulations of the Securities and Exchange Commission (the "SEC"). In the opinion of the Company's management, all adjustments necessary to present fairly the consolidated results of operations and cash flows for the three and six months ended June 30, 2013, and the financial position as of June 30, 2013 have been made. The results of operations for such interim period is not necessarily indicative of the operating results expected for the full year.

Recapitalization

Our Board of Directors approved a 1.8 for 1 forward stock split of our common shares on June 26, 2013, which became effective for shareholders of record on June 26, 2013. The Company also amended its articles of incorporation to increase its authorized common stock to 324,000,000 shares.  All share and per share amounts (including quantities and prices) in our accompanying consolidated financial statements and notes to consolidated financial statements have been retroactively restated to reflect the 1.8 for 1 forward stock split and change in outstanding shares.  This means that each original share quantity has been multiplied by 1.8 and each original share price has been divided by 1.8.  For example, the price per share of $0.50 originally paid for by an investor is now reflected as $0.2778, while a quantity of 100 shares is now reflected as 180 shares.

Principles of Consolidation

The consolidated financial statements include the accounts of BMHI and its wholly owned subsidiaries, Bright Mountain LLC and Five Peaks LLC. All significant inter-company balances and transactions have been eliminated in consolidation.

Development Stage Company

The Company has been in the development stage from inception to June 30, 2013.  Activities during the development stage have been principally devoted to organizational activities, raising capital, software development and evaluating operational activities and business opportunities. Since its formation, the Company has had minimal revenues from its planned operations.

Use of Estimates

Our consolidated financial statements are prepared in accordance with Accounting Principles Generally Accepted in the United States ("GAAP"). These accounting principles require management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management's judgment in its application. There are also areas in which management's judgment in selecting any available alternative would not produce a materially different result. Significant estimates included in the accompanying consolidated financial statements include the valuation of inventory, valuation of intangible assets, estimates of amortization period for intangible assets, valuation of equity based transactions, and the valuation allowance on deferred tax assets.

Fair Value of Financial Instruments and Fair Value Measurements

The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities.

We adopted accounting guidance for financial and non-financial assets and liabilities (ASC 820). The adoption did not have a material impact on our results of operations, financial position or liquidity. This standard defines fair value, provides guidance for measuring fair value and requires certain disclosures. This standard does not require any new fair value measurements, but rather applies to all other accounting pronouncements that require or permit fair value measurements. This guidance does not apply to measurements related to share-based payments. This guidance discusses valuation techniques, such as the market approach (comparable market prices), the income approach (present value of future income or cash flow), and the cost approach (cost to replace the service capacity of an asset or replacement cost). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels:

Level 1: Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.

Level 2: Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active.

Level 3: Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use.

Revenue Recognition

The Company recognizes revenue on our products in accordance with ASC 605-10, "Revenue Recognition in Financial Statements". Under these guidelines, revenue is recognized on sales transactions when all of the following exist: persuasive evidence of an arrangement did exist, delivery of product has occurred, the sales price to the buyer is fixed or determinable and collectability is reasonably assured. The Company has several revenue streams generated directly from its website and specific revenue recognition criteria for each revenue stream is as follows:

·

Sale of merchandise directly to consumers: The Company's product sales are recognized either FOB shipping point or FOB destination, dependent on the customer. Revenues are therefore recognized at point of ownership transfer, accordingly.

·

Advertising revenue is received directly form companies who pay the Company a monthly fee for advertising space.

·

Advertising revenues are generated by users "clicking" on website advertisements utilizing several ad network partners: Revenues are recognized, on a net basis, upon receipt of payment by the ad network partner since the revenue is not determinable until it is received.

The Company follows the guidance of ASC 605-50-25, "Revenue Recognition, Customer Payments". Accordingly, any incentives received from vendors are recognized as a reduction of the cost of products included in inventories. Promotional products or samples given to customers or potential customers are recognized as a cost of goods sold. Cash incentives provided to our customers are recognized as a reduction of the related sale price, and, therefore, are a reduction in sales.

Cost of Sales

Components of costs of sales include product costs, shipping costs to customers and any inventory adjustments.

Shipping and Handling Costs

The Company includes shipping and handling fees billed to customers as revenues and shipping and handling costs for shipments to customers as cost of revenues.

Sales Return Reserve Policy

Our return policy generally allows our end users to return purchased products for refund or in exchange for new products. We estimate a reserve for sales returns, if any, and record that reserve amount as a reduction of sales and as a sales return reserve liability. Sales to consumers on our web site generally may be returned within a reasonable period of time.

Warranty Reserve Policy

The Company is a retail distributor of products and warranties are the responsibility of the manufacturer. Therefore, the Company does not record a reserve for product warranty.

Stock-Based Compensation

The Company accounts for stock-based instruments issued to employees for services in accordance with ASC Topic 718. ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation issued to employees. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASC Topic 505-50, "Equity-Based Payments to Non-Employees". The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model.

Advertising, Marketing and Promotion

Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying statement of operations. For the six months ended June 30, 2013 and the six months ended June 30, 2012, advertising, marketing and promotion expense was $31,845 and $33,056 respectively.

Income Taxes

We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized.

The Company follows the provisions of ASC 740-10, Accounting for Uncertain Income Tax Positions. When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for unrecognized tax benefits in the accompanying consolidated balance sheets along with any associated interest and penalties that would be payable to the taxing authorities upon examination.

As of June 30, 2013, tax years 2012, 2011 and 2010 remain open for IRS audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years.

Basic and Diluted Net Earnings (Loss) Per Common Share

In accordance with ASC 260-10, "Earnings Per Share", basic net earnings (loss) per common share is computed by dividing the net earnings (loss) for the period by the weighted average number of common shares outstanding during the period. Diluted earnings (loss) per share are computed using the weighted average number of common and dilutive common stock equivalent shares outstanding during the period. As of June 30, 2013 there were 1,152,000 common stock equivalent shares outstanding as stock options. Equivalent shares are not utilized when the effect is anti-dilutive.

Segment Information

In accordance with the provisions of ASC 280-10, "Disclosures about Segments of an Enterprise and Related Information", the Company is required to report financial and descriptive information about its reportable operating segments. The Company does not have any operating segments as of June 30, 2013.

Recent Accounting Pronouncements

Recent accounting standards that have been issued or proposed by FASB (Financial Accounting Standards Board) that do not require adoption until a future date are not expected to have a material impact on the financial statements upon adoption.

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FIXED ASSETS

6 Months Ended

Jun. 30, 2013

FIXED ASSETS [Abstract]

FIXED ASSETS

NOTE 4- FIXED ASSETS

Fixed assets consists of the following:

	June 30,			December 31,			Depreciable Life
	2013			2012			(Years)
Computer Equipment	$	26,086		$	24,746			5
Office Furniture & Equipment		19,942			18,804			7
Total Fixed Assets		46,028			43,550
Less: Accumulated Depreciation		(18,144	)		(14,326	)
Total Fixed Assets, net	$	27,884		$	29,224

Depreciation expense was $3,818 for the six months ended June 30, 2013.

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GOING CONCERN

6 Months Ended

Jun. 30, 2013

GOING CONCERN [Abstract]

GOING CONCERN

NOTE 2 - GOING CONCERN

The accompanying consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. The Company sustained net losses of $732,696 and used cash in operating activities of $629,817 for the six months ended June 30, 2013. The Company had an accumulated deficit of $2,410,040 at June 30, 2013.  These factors raise substantial doubt about the ability of the Company to continue as a going concern for a reasonable period of time. The Company's continuation as a going concern is dependent upon its ability to generate revenues and its ability to continue receiving investment capital and loans from related parties to sustain its current level of operations.

Management plans to continue to raise additional capital through its existing Private Placement Memorandum and is exploring additional avenues for future fund-raising through both public and private sources.

The consolidated financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.

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FIXED ASSETS (Details) (USD $)	6 Months Ended		37 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Dec. 31, 2012
Property, Plant and Equipment [Line Items]
Total Fixed Assets	$ 46,028		$ 46,028	$ 43,550
Less: Accumulated Depreciation	(18,144)		(18,144)	(14,326)
Total Fixed Assets, net	27,884		27,884	29,224
Depreciation	3,818	3,548	18,144
Computer Equipment [Member]
Property, Plant and Equipment [Line Items]
Total Fixed Assets	26,086		26,086	24,746
Property and equipment, estimated useful life	5 years
Office Furniture and Equipment [Member]
Property, Plant and Equipment [Line Items]
Total Fixed Assets	$ 19,942		$ 19,942	$ 18,804
Property and equipment, estimated useful life	7 years

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COMMITMENTS AND CONTINGENCIES (Details) (USD $)	0 Months Ended	1 Months Ended			6 Months Ended
	Jan. 03, 2011 sqft	May 31, 2013	Mar. 31, 2013	Jul. 31, 2010	Jun. 30, 2013	Jun. 30, 2012
Commitments and Contingencies [Line Items]
Area of real estate space	2,000
Lease term	39 months
Due for the remainder of 2013			$ 35,928		$ 23,952
Due at the end of 2014			11,766		11,976
Rent expense	4,000				21,518	23,532
Consulting fees		27,000
Common stock issued for services, shares		27,000	180,000	18,000,000	360,000
Authorized shares issued			180,000
First Month Payment [Member]
Commitments and Contingencies [Line Items]
Consulting fees		7,500	10,000
Payments Thereafter [Member]
Commitments and Contingencies [Line Items]
Consulting fees			$ 5,000

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SUBSEQUENT EVENTS (Details) (USD $)	0 Months Ended
	Jul. 15, 2013
SUBSEQUENT EVENTS [Abstract]
Payments to acquire website	$ 7,000

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CONSOLIDATED BALANCE SHEETS (Parenthetical) (USD $)	Jun. 30, 2013	Dec. 31, 2012
CONSOLIDATED BALANCE SHEETS [Abstract]
Preferred shares, par value per share	$ 0.01	$ 0.01
Preferred shares, shares authorized	20,000,000	20,000,000
Preferred stock, shares issued
Preferred stock, shares outstanding
Common shares, par value per share	$ 0.01	$ 0.01
Common shares, shares authorized	324,000,000	324,000,000
Common shares, shares issued	31,977,000	27,414,000
Common shares, shares outstanding	31,977,000	27,414,000

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COMMITMENTS AND CONTINGENCIES

6 Months Ended

Jun. 30, 2013

COMMITMENTS AND CONTINGENCIES[Abstract]

COMMITMENTS AND CONTINGENCIES

NOTE 7 - COMMITMENTS AND CONTINGENCIES

Legal

From time-to-time, we may be involved in litigation relating to claims arising out of our operations in the normal course of business. As of June 30, 2013, there were no pending or threatened lawsuits that could reasonably be expected to have a material effect on the results of our operations.

Lease Commitment

Leases

On January 3, 2011, the Company entered into a lease of approximately 2,000 square feet for a term of 39 months in Boca Raton, Florida at a base rent of approximately $4,000 per month. Rent is all-inclusive and includes electricity during normal business hours, heat, air-conditioning, and water.

Future anticipated minimum lease payments total $23,952 for the remainder of 2013, and $11,976 for the three-month period ending March 31, 2014.

Rent expense for the six months ended June 30, 2013 and 2012 was $21,518 and $23,532 respectively.

Other Commitments

The Company entered into various contracts or agreements in the normal course of business, which may contain commitments. During the six months ended June 30, 2013 and during 2012 the Company entered into agreements with third party vendors to supply website content and data, website software development, advertising, public relations, and legal services. All of these commitments contain provisions whereby either party may terminate the agreement with specified notice, normally 30 days, and with no further obligation on the part of either party.

On March 1, 2013 the Company entered into an agreement with First Market, LLC (Consultant) that shall remain in effect until cancelled by either party upon 15 days written notice. Consultant to perform such services as directed or assigned by Company's Chief Executive Officer. The Company agreed to pay Consultant a fee of $10,000 for the first month during the term of the agreement and $5,000 per month thereafter. Additionally, the Company agreed to pay the Consultant an initial signing bonus of 180,000 shares of the Company common stock and an additional 180,000 shares payable in two installments due on the 60^th and 90^th days of the agreement. As of June 30, 2013 the Company has issued Consultant 360,000 shares of common stock and has paid the corresponding monthly fees.

On May 31, 2013, the Company entered into an agreement with The Law Offices of James G. Dodrill II, P.A. (Attorney) that may be cancelled at any time. Attorney to serve as securities counsel in connection with the preparation of a registration statement on Regulation D, Rule 506 private placement memorandum. The Company agreed to pay the Attorney $15,000. Additionally, the Company agreed to issued 27,000 shares of Company common stock. As of June 30, 2013 the Company has issued Attorney 27,000 shares of Company common stock and made the first payment of $7,500 with the balance being due upon completion of the private placement memorandum.

All expenses and liabilities relating to such contracts were recorded in accordance with GAAP during all periods presented in the accompanying consolidated financial statements.

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CONSOLIDATED STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY (DEFICIT) (USD $)	Total	Common Stock [Member]	Additional Paid-in Capital [Member]	Deficit Accumulated During Development Stage [Member]
Balance at May. 19, 2010
Sale of common stock for cash ($.0056/share)	$ 100,000	$ 180,000	$ (80,000)
Sale of common stock for cash ($.0056/share), shares		18,000,000
Sale of common stock for cash ($.1389/share) pursuant to Private Placement Memorandum	790,000	56,880	733,120
Sale of common stock for cash ($.1389/share) pursuant to Private Placement Memorandum, shares		5,688,000
Net loss	(60,554)			(60,554)
Balance at Dec. 31, 2010	829,446	236,880	653,120	(60,554)
Balance, shares at Dec. 31, 2010		23,688,000
Sale of common stock for cash ($.1389/share) pursuant to Private Placement Memorandum	200,000	14,400	185,600
Sale of common stock for cash ($.1389/share) pursuant to Private Placement Memorandum, shares		1,440,000
Stock option compensation expense	35,560		35,560
Net loss	(684,935)			(684,935)
Balance at Dec. 31, 2011	380,072	251,280	874,280	(745,489)
Balance, shares at Dec. 31, 2011		25,128,000
Sale of common stock for cash ($.2778/share) pursuant to Access Letter	615,000	22,140	592,860
Sale of common stock for cash ($.2778/share) pursuant to Access Letter, shares		2,214,000
Common stock issued for services	20,000	720	19,280
Common stock issued for services, shares		72,000
Stock option compensation expense	25,884		25,884
Net loss	(931,855)			(931,855)
Balance at Dec. 31, 2012	109,100	274,140	1,512,304	(1,677,344)
Balance, shares at Dec. 31, 2012		27,414,000
Sale of common stock for cash ($.2778/share) pursuant to Access Letter	165,000	5,940	159,060
Sale of common stock for cash ($.2778/share) pursuant to Access Letter, shares		594,000
Sale of common stock for cash ($.2778/share) pursuant to Subscription Agreement	676,500	24,354	652,146
Sale of common stock for cash ($.2778/share) pursuant to Subscription Agreement, shares		2,435,400
Conversion of shareholder debt to common stock at $0.2778 per share	286,000	10,296	275,704
Conversion of shareholder debt to common stock at $0.2778 per share, shares	1,029,600	1,029,600
Common stock issued for services	140,000	5,040	134,960
Common stock issued for services, shares	360,000	504,000
Stock option compensation expense	10,159		10,159
Net loss	(732,696)			(732,696)
Balance at Jun. 30, 2013	$ 654,063	$ 319,770	$ 2,744,333	$ (2,410,040)
Balance, shares at Jun. 30, 2013		31,977,000

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CONSOLIDATED BALANCE SHEETS (USD $)	Jun. 30, 2013	Dec. 31, 2012
Current Assets
Cash	$ 531,206	$ 336,684
Prepaid Costs and Expenses	25,407	23,304
Inventories	140,092	40,450
Total Current Assets	696,705	400,438
Fixed assets, net	27,884	29,224
Other Assets	19,645	8,700
Total Assets	744,234	438,362
Current liabilities
Accounts payable	65,562
Accrued expenses	21,547	25,518
Premium Finance Loan Payable	3,062	10,439
Long Term Debt to Related Parties, Current Portion		19,104
Total Current Liabilities	90,171	55,061
Long Term Debt to Related Parties		274,201
Total Liabilities	90,171	329,262
Commitments and contingencies (Note 7)
Shareholders' equity
Preferred stock, par value $0.01, 20,000,000 shares authorized, none issued and outstanding respectively
Common stock, par value $.01, 324,000,000 shares authorized, 31,977,000 and 27,414,000 shares issued and outstanding, respectively	319,770	274,140
Additional paid-in capital	2,744,333	1,512,304
Deficit accumulated during Development Stage	(2,410,040)	(1,677,344)
Total shareholders' equity	654,063	109,100
Total liabilities and shareholders' equity	$ 744,234	$ 438,362

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LONG TERM DEBT TO RELATED PARTIES AND PREMIUM FINANCE LOAN PAYABLE (Narrative) (Details) (USD $)	1 Months Ended	6 Months Ended	12 Months Ended		1 Months Ended			1 Months Ended			1 Months Ended
	Nov. 30, 2012	Jun. 30, 2013	Sep. 06, 2013	Aug. 31, 2012	Mar. 31, 2013 CEO [Member]	Nov. 30, 2012 CEO [Member]	Aug. 31, 2012 CEO [Member]	Mar. 31, 2013 Shareholders [Member]	Nov. 30, 2012 Shareholders [Member]	Aug. 31, 2012 Shareholders [Member]	Mar. 31, 2013 Other Shareholders [Member]	Aug. 31, 2012 Other Shareholders [Member]
Debt Instrument [Line Items]
Borrowed funds						$ 50,000	$ 100,000		$ 50,000	$ 100,000		$ 50,000
Debt instrument interest rate				10.00%		10.00%			10.00%
Debt instrument, maturity date	Aug. 01, 2022					Nov. 01, 2022			Nov. 01, 2022
Financing costs			15,659
Total policy premium			20,643
Financing interest expense			602
Monthly payments amount			1,740
Debt balance amount		3,062
Principal debt converted		$ 286,000			$ 143,000			$ 286,000			$ 142,500
Issuance of common stock for conversion of debt		1,029,600			516,600			1,029,600			513,000

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ACCRUED EXPENSES (Tables)

6 Months Ended

Jun. 30, 2013

ACCRUED EXPENSES [Abstract]

Schedule of Accrued Expenses

The major components of accrued expenses are summarized as follows:

	June 30, 2013		December 31, 2012
Inventory vendors	$	16,362	$	19,529
Advertising		853		229
Website development expense		-		2,795
Web hosting expense		1,162		802
Web content expense		502		-
Employee T & E expense		156		-
Product COS fees		1,423		-
Various office expense		1,089		1,861
Other		-		302
	$	21,547	$	25,518

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SHAREHOLDERS' EQUITY (Stock Incentive Plan and Stock Option Grants to Employees and Directors) (Narrative) (Details) (USD $)	0 Months Ended	1 Months Ended	3 Months Ended	6 Months Ended		12 Months Ended		0 Months Ended					0 Months Ended
	Apr. 16, 2012	Feb. 17, 2012	Jun. 24, 2013	Jun. 30, 2013	Jun. 30, 2012	Dec. 31, 2012	Dec. 31, 2011	Jan. 03, 2011 2011 Plan [Member]	Apr. 20, 2011 2011 Plan [Member]	Jan. 03, 2011 2011 Plan [Member] Exercisable January 3, 2014 [Member]	Jan. 03, 2011 2011 Plan [Member] Exercisable January 3, 2015 [Member]	Apr. 20, 2011 2011 Plan [Member] Maximum [Member]	Apr. 02, 2013 2013 Plan [Member]	Jun. 30, 2013 2013 Plan [Member]
Stockholders' Equity [Line Items]
Shares reserved for issuance									900,000			100,000	900,000	540,000
Common stock shares granted	18,000	54,000	360,000					720,000					180,000
Options exercisable				385,200				180,000		180,000	180,000
Options exercisable, weighted-average exercise price	$ 0.2778	$ 0.2778	$ 0.2778	$ 0.15				$ 0.1389		$ 0.1389	$ 0.1389
Fair value of options granted	$ 3,432	$ 10,302	$ 68,645			$ 13,728	$ 68,880
Fair value of options granted, per option	$ 0.1908	$ 0.1908	$ 0.1907
Share based compensation expense				10,159	12,199	25,884	35,560
Unrecognized compensation cost				$ 79,651
Unrecognized compensation cost, period for recognition				4 years

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SHAREHOLDERS' EQUITY (Schedule of Stock Option Activity) (Details) (USD $)	6 Months Ended	12 Months Ended
	Jun. 30, 2013	Dec. 31, 2012	Jun. 24, 2013	Apr. 16, 2012	Feb. 17, 2012
Number of Options
Balance Outstanding, December 31, 2012	792,000
Granted	360,000
Exercised
Forfeited
Expired
Balance Outstanding, March 31, 2013	1,152,000	792,000
Exercisable at March 31, 2013	385,200
Weighted Average Exercise Price
Balance Outstanding, December 31, 2012	$ 0.15
Granted
Exercised
Forfeited
Expired
Balance Outstanding, March 31, 2013	$ 0.19	$ 0.15
Exercisable, March 31, 2013	$ 0.15		$ 0.2778	$ 0.2778	$ 0.2778
Weighted Average Remaining Contractual Term
Balance Outstanding	8 years 3 months 14 days	7 years 7 months 1 day
Exercisable, March 31, 2013	7 years 7 months 1 day
Aggregate Intrinsic Value
Outstanding Balance	$ 99,992	$ 99,992
Exercisable at March 31, 2013	$ 49,996

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ACCRUED EXPENSES

6 Months Ended

Jun. 30, 2013

ACCRUED EXPENSES [Abstract]

ACCRUED EXPENSES

NOTE 6 - ACCRUED EXPENSES

The major components of accrued expenses are summarized as follows:

	June 30, 2013		December 31, 2012
Inventory vendors	$	16,362	$	19,529
Advertising		853		229
Website development expense		-		2,795
Web hosting expense		1,162		802
Web content expense		502		-
Employee T & E expense		156		-
Product COS fees		1,423		-
Various office expense		1,089		1,861
Other		-		302
	$	21,547	$	25,518

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LONG TERM DEBT TO RELATED PARTIES AND PREMIUM FINANCE LOAN PAYABLE (Schedule of Notes Payable and Related Parties) (Details) (USD $)	Jun. 30, 2013	Dec. 31, 2012
Debt Instrument [Line Items]
Current portion of debt		$ 19,104
Long term debt		274,201
Chief Executive Officer [Member]
Debt Instrument [Line Items]
Current portion of debt		9,513
Long term debt		137,515
Shareholders [Member]
Debt Instrument [Line Items]
Current portion of debt		9,591
Long term debt		$ 136,686

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SHAREHOLDERS' EQUITY

6 Months Ended

Jun. 30, 2013

SHAREHOLDERS' EQUITY [Abstract]

SHAREHOLDERS' EQUITY

NOTE 9- SHAREHOLDERS' EQUITY

Preferred Stock

The Company authorized 20,000,000 shares of preferred stock with a par value of $0.01; none have been issued as of June 30, 2013 and December 31, 2012.

Common Stock

The Company has authorized 324,000,000 shares of common stock and issued 18,000,000 to the Company's related party founder in July 2010 for $100,000 in cash at $.0056 per share. Subsequently, in 2010 and 2011, the Company raised additional capital through the issuance of common stock pursuant to a Private Placement Memorandum Dated September 1, 2010, whereby $790,000 and $200,000 in capital was raised through the issuance of 5,688,000 and 1,440,000 shares of common stock at $.1389 per share in 2010 and 2011, respectively. In 2012, the Company raised additional capital through the issuance of common stock pursuant to an Access Letter Dated December 1, 2011, whereby $615,000 in capital was raised through the issuance of 2,214,000 shares of common stock at $.2778 per share.

Additionally, during 2012, the Company issued 72,000 shares of its common stock to three individuals for services rendered. The Company valued these common shares based on the price recent investors paid for common shares pursuant to an Access Letter Dated December 1, 2011, or $.2778 per share. The total value for these shares is $20,000.

During the six months ended June 30, 2013, the Company raised additional capital through the issuance of common stock pursuant to an Access Letter Dated December 1, 2011, whereby $165,000 in capital was raised through the issuance of 594,000 shares of common stock at $.2778 per share.

During the six months ended June 30, 2013, the Company raised additional capital through issuance of common stock pursuant to a Private Placement whereby $676,500 in capital was raised through the issuance of 2,435,400 shares of common stock at $.2778 per share.

During the six months ended June 30, 2013, the Company issued 387,000 shares of its common stock in connection with consulting agreements. The Company valued these common shares at $107,500 based on the price recent investors paid for common shares pursuant to an Access Letter Dated December 1, 2011, or $.2778 per share, which was all recognized since services were completed as of June 30, 2013. Additionally, during the six months ended June 30, 2013, the Company converted principal related party debt balance of $286,000 to equity by issuing 1,029,600 shares of common stock. The Company valued these common shares based on the price recent investors paid for common shares pursuant to a Private Placement, or $.2778 per share.

On June 10, 2013, the Company entered into an agreement with an attorney to issue 108,000 shares of Company common stock at $.2778 per share, or $30,000, for services rendered. The Company valued these common shares based on the price recent investors paid for common shares pursuant to a Private Placement and recognized as expense immediately.

On June 21, 2013, the Company entered into an agreement with an employee, wherein the employee elected to receive 9,000 shares of Company common stock at $.2778 per share, or $2,500, in lieu of semi-annual bonus. The Company valued these common shares based on the price recent investors paid for common shares pursuant to a Private Placement and therefore there was no gain or loss.

Stock Incentive Plan and Stock Option Grants to Employees and Directors

On April 20, 2011, the Company's board of directors and majority stockholder adopted the 2011 Stock Option Plan (the "2011 Plan"), to be effective on January 3, 2011. The purpose of the 2011 Plan is to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under the 2011 Plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2011 Plan. The maximum aggregate number of shares of Company stock that shall be subject to Grants made under the Plan to any individual during any calendar year shall be 180,000 shares. The Company's board of directors will administer the 2011 Plan until such time as such authority has been delegated to a committee of the board of directors. The material terms of each option granted pursuant to the 2011 Plan by the Company shall contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the Plan, as may be determined by the Committee and specified in the Grant Instrument.

On January 3, 2011, the Company granted, pursuant to the 2011 Plan, ten-year stock options to purchase 720,000 common shares of the Company, of which (i) 180,000 are exercisable on January 3, 2012 at $0.1389 per share, (ii) 180,000 are exercisable on January 3, 2013 at $0.1389 per share, (iii) 180,000 are exercisable on January 3, 2014 at $0.1389 per share and (iv) 180,000 are exercisable on January 3, 2015 at $0.1389 per share.

The total fair value of stock option awards granted to employees during the year ended December 31, 2011 was $68,880, which is being recognized over the respective vesting periods. The Company recorded compensation expense of $35,560 for the year ended December 31, 2011.

On February 17, 2012, the Company granted 54,000 ten-year stock options, which have an exercise price of $0.2778 per share and cliff vest annually over three years starting February 17, 2013, to an employee. The fair value was computed at $10,302 or $0.1908 per option.

On April 16, 2012, the Company granted 18,000 ten-year stock options, which have an exercise price of $0.2778 and cliff vest annually over three years starting on April 16, 2013, to a non-employee. The fair value was computed at $3,432 or $0.1908 per option.

The total fair value of stock option awards granted to employees during the year ended December 31, 2012 was $13,728, which is being recognized over the respective vesting periods. The Company recorded compensation expense of $25,884 for the year ended December 31, 2012.

On April 1, 2013, the Company's board of directors and majority stockholder adopted the 2013 Stock Option Plan (the "2013 Plan"), to be effective on April 1, 2013. The purpose of the 2013 Plan is to provide an incentive to attract and retain directors, officers, consultants, advisors and employees whose services are considered valuable, to encourage a sense of proprietorship and to stimulate an active interest of such persons into our development and financial success. Under the 2013 Plan, the Company is authorized to issue incentive stock options intended to qualify under Section 422 of the Code, non-qualified stock options, stock appreciation rights, performance shares, restricted stock and long-term incentive awards. The Company has reserved for issuance an aggregate of 900,000 shares of common stock under the 2013 Plan. The maximum aggregate number of shares of Company stock that shall be subject to Grants made under the Plan to any individual during any calendar year shall be 180,000 shares. The Company's board of directors will administer the 2013 Plan until such time as such authority has been delegated to a committee of the board of directors. The material terms of each option granted pursuant to the 2013 Plan by the Company shall contain the following terms: (i) that the purchase price of each share purchasable under an incentive option shall be determined by the Committee at the time of grant, (ii) the term of each option shall be fixed by the Committee, but no option shall be exercisable more than 10 years after the date such option is granted and (iii) in the absence of any option vesting periods designated by the Committee at the time of grant, options shall vest and become exercisable in terms and conditions, consistent with the Plan, as may be determined by the Committee and specified in the Grant Instrument.

Between April 9, 2013 and June 24, 2013, the Company granted 360,000 ten-year stock options, which have an exercise price of $0.2778 and cliff vest annually over four years starting in April to June 2013, to two employees and one director. The aggregate fair value of these option was computed at $68,645 or $0.1907 per option, which is being recognized over the requisite service period, which is the vesting period.

The Company recorded $10,159 and $12,199 compensation expense for the six months ended June 30, 2013 and 2012, respectively, in connection with all the option grants in all periods.

As of June 30, 2013, 540,000 shares were remaining under the 2013 Plan for future issuance.

The Company estimates the fair value of share-based compensation utilizing the Black-Scholes option pricing model, which is dependent upon several variables such as the expected option term, expected volatility of our stock price over the expected option term, expected risk-free interest rate over the expected option term, expected dividend yield rate over the expected option term, and an estimate of expected forfeiture rates. The Company believes this valuation methodology is appropriate for estimating the fair value of stock options granted to employees and directors, which are subject to ASC Topic 718 requirements. These amounts are estimates and thus may not be reflective of actual future results, nor amounts ultimately realized by recipients of these grants. The Company recognizes share-based compensation expense on a straight-line basis over the requisite service period for each award.

The expected life is computed using the simplified method, which is the average of the vesting term and the contractual term. The expected volatility is based on an average of similar public companies historical volatility, as the Company does not currently trade on the open market. The risk-free interest rate is based on the U.S. Treasury yields with terms equivalent to the expected term of the related option at the time of the grant. Dividend yield is based on historical trends. While the Company believes these estimates are reasonable, the compensation expense recorded would increase if the expected life was increased, a higher expected volatility was used, or if the expected dividend yield increased.

A summary of the Company's stock option activity during the six months ended June 30, 2013, 2013 is presented below:

	Number of Options		Weighted Average Exercise Price		Weighted Average Remaining Contractual Term		Aggregate Intrinsic Value
Balance Outstanding, December 31, 2012		792,000	$	0.15		7.6	$	99,992
Granted		360,000		-		-		-
Exercised		-		-		-		-
Forfeited		-		-		-		-
Expired		-		-		-		-
Balance Outstanding, June 30, 2013		1,152,000	$	0.19		8.3	$	99,992
Exercisable at June 30, 2013		385,200	$	0.15		7.6	$	49,996

As of June 30, 2013 there were total unrecognized compensation costs related to non-vested share-based compensation arrangements of $79,651 to be recognized through June 2017.

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LONG TERM DEBT TO RELATED PARTIES AND PREMIUM FINANCE LOAN PAYABLE

6 Months Ended

Jun. 30, 2013

LONG TERM DEBT TO RELATED PARTIES AND PREMIUM FINANCE LOAN PAYABLE [Abstract]

LONG TERM DEBT TO RELATED PARTIES AND PREMIUM FINANCE LOAN PAYABLE

NOTE 5 - LONG TERM DEBT TO RELATED PARTIES AND PREMIUM FINANCE LOAN PAYABLE

Notes Payable - Related Parties

Notes payable, classified as both short-term and long-term at June 30, 2013 and December 31, 2012, consists of the following:

	June 30, 2013		December 31, 2012
Current portion of debt:
Chief Executive Office		-	$	9,513
Shareholders		-		9,591
Total		-	$	19,104
Long term debt:
Chief Executive Office		-	$	137,515
Shareholders		-		136,686
Total		-	$	274,201

On August 1, 2012 the Company borrowed funds and issued notes to its majority shareholder and CEO in the amount of $100,000, and to other shareholders in the amounts of $100,000 and $50,000 respectively. Each of the notes contain the same terms: maturity date, August 1, 2022, bear an interest rate of 10%, and are to be repaid, principal and interest monthly, based on a ten-year amortization schedule. The notes are secured by substantially all assets of the Company.

On November 1, 2012, the majority shareholder and CEO loaned the Company another $50,000. The maturity date is November 1, 2022, bears an interest rate of 10%, and is to be repaid, principal and interest monthly, based on a ten-year amortization schedule. The note is secured by substantially all assets of the Company.

On May 31, 2013 the Company entered into an agreement with the respective shareholders to convert the remaining $286,000 principal debt balance to equity by issuing 1,029,600 shares of the Company common stock to the respective shareholders. The majority shareholder and CEO was issued 516,600 shares of common stock for the principal debt balance of $143,500. Other shareholders were issued 513,000 shares of common stock for the principal debt balance of $142,500.

As of June 30, 2013, the Company does not have any long-term debt outstanding to related parties.

Premium Finance Loan Payable

Premium finance loans payable related to the financing of the Company's Error & Omission (E&O) insurance coverage for the period September 6, 2012 through September 6, 2013. The Company financed $15,659 of the total policy premium of $20,643 (including interest of $602) from Flatiron Capital. The terms of the loan are nine equal payments of $1,740 per month beginning October 6, 2012. The balance due was $3,062 at June 30, 2013.

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CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $)	6 Months Ended		37 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013
Cash flows from operating activities:
Net loss	$ (732,696)	$ (376,928)	$ (2,410,040)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation	3,818	3,548	18,144
Stock option compensation expense	10,159		71,603
Common stock issued for services	140,000		160,000
Changes in operating assets and liabilities:
Inventories	(99,642)	(9,180)	(140,091)
Prepaid costs and expenses	(2,103)	14,326	(25,407)
Accounts payable	65,562	4,770	65,562
Accrued expenses	(3,971)	(22,095)	37,205
Other assets	(10,944)	(263)	(19,644)
Net cash used by operating activities	(629,817)	(385,822)	(2,242,668)
Cash flows from investing activities:
Purchase of fixed assets	(2,478)		(46,028)
Net cash used by investing activities	(2,478)		(46,028)
Cash flows from financing activities:
Sale of common stock	841,500	155,000	2,546,500
Payments on premium finance loan	(7,377)		(12,597)
LT debt- loan proceeds from related parties			300,000
Principal repayments-LT debt from related parties	(7,306)		(14,001)
Net cash provided by financing activities	826,817	155,000	2,819,902
Net increase (decrease) in cash	194,522	(230,822)	531,206
Cash at beginning of period	336,684	328,749
Cash at end of period	531,206	97,927	531,206
Supplemental Disclosure of Cash Flow Information
Cash paid for Interest	12,093		23,238
Cash paid for Income Taxes
Non-Cash Investing and financing activities
Premium finance loan payable recorded as prepaid	15,659		15,659
Conversion of related party notes to common stock	$ 286,000		$ 286,000

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RELATED PARTIES (Details) (USD $)	0 Months Ended	1 Months Ended	3 Months Ended	7 Months Ended		12 Months Ended	6 Months Ended	12 Months Ended		6 Months Ended	12 Months Ended		6 Months Ended		12 Months Ended
	Apr. 16, 2012	Feb. 17, 2012	Jun. 24, 2013	Dec. 31, 2010	Dec. 31, 2010	Dec. 31, 2010	Jun. 30, 2013 Access Letter [Member]	Dec. 31, 2012 Access Letter [Member]	Dec. 31, 2011 Access Letter [Member]	Jun. 30, 2013 Related Party Founder [Member]	Dec. 31, 2011 Related Party Founder [Member]	Dec. 31, 2010 Related Party Founder [Member]	Jun. 30, 2013 Options Granted To Employee [Member]	Jun. 30, 2013 Directors [Member]	Dec. 31, 2012 Directors [Member] Access Letter [Member]
Related Party Transaction [Line Items]
Shares of common stock issued for capital						7,128,000	594,000		2,214,000			18,000,000
Issuance of common stock for capital				$ 100,000	$ 100,000	$ 990,000	$ 165,000		$ 615,000			$ 100,000
Stock issued in private placement, shares								100,000		1,643,400		2,880,000	9,000	100,000	36,000
Stock issued in private placement								$ 50,000		$ 456,500		$ 400,000	$ 2,500	$ 50,000	$ 10,000
Common stock shares granted	18,000	54,000	360,000								360,000

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NATURE OF OPERATIONS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policy)

6 Months Ended

Jun. 30, 2013

NATURE OF OPERATIONS AND SUMMARY OF ACCOUNTING POLICIES [Abstract]

Organization and Nature of Operations

Organization and Nature of Operations

Bright Mountain Holdings, Inc. ("BMHI" or the "Company," "we," "us," "our", "Bright Mountain") is a Florida corporation formed on May 20, 2010. Its wholly owned subsidiaries, Bright Mountain LLC, and Five Peaks LLC, were formed as Florida limited liability companies in May 2011.

Bright Mountain is developing a personal website "portal" designed to attract and retain Internet audiences whose main purpose is to be a starting point when connecting to or searching the World Wide Web (Web), with a special emphasis on consumer needs, original news, original content, and giving back. The Bright Mountain mission is to help people in need by developing a profitable enterprise and giving back a portion of revenues to veterans and first responders, including law enforcement, firemen and ems.

The website, www.thebright.com, has it's own unique characteristics including design elements like colors, shapes, layout and typefaces, as well as certain dynamic or interactive elements such as boxes, buttons and menus. The "look and feel" of Bright Mountain can be described in terms such as "colorful", "quality", "fun" "user friendly" and "trustworthy". It contains in a number of sections a vast amount of consumer oriented information including aggregated and originally written news content, financial markets information and data, blogs, shopping, and mission group information.  Bright Mountain also owns the following websites:

Wardocumentaryfilms.com

Bootcamp4me.com

Bootcamp4me.org

360fire.com

Basis of Presentation

Basis of Presentation

The interim unaudited consolidated financial statements included herein have been prepared by the Company, pursuant to the rules and regulations of the Securities and Exchange Commission (the "SEC"). In the opinion of the Company's management, all adjustments necessary to present fairly the consolidated results of operations and cash flows for the three and six months ended June 30, 2013, and the financial position as of June 30, 2013 have been made. The results of operations for such interim period is not necessarily indicative of the operating results expected for the full year.

Recapitalization

Recapitalization

Our Board of Directors approved a 1.8 for 1 forward stock split of our common shares on June 26, 2013, which became effective for shareholders of record on June 26, 2013. The Company also amended its articles of incorporation to increase its authorized common stock to 324,000,000 shares.  All share and per share amounts (including quantities and prices) in our accompanying consolidated financial statements and notes to consolidated financial statements have been retroactively restated to reflect the 1.8 for 1 forward stock split and change in outstanding shares.  This means that each original share quantity has been multiplied by 1.8 and each original share price has been divided by 1.8.  For example, the price per share of $0.50 originally paid for by an investor is now reflected as $0.2778, while a quantity of 100 shares is now reflected as 180 shares.

Principles of Consolidation

Principles of Consolidation

The consolidated financial statements include the accounts of BMHI and its wholly owned subsidiaries, Bright Mountain LLC and Five Peaks LLC. All significant inter-company balances and transactions have been eliminated in consolidation.

Development Stage Company

Development Stage Company

The Company has been in the development stage from inception to June 30, 2013. Activities during the development stage have been principally devoted to organizational activities, raising capital, software development and evaluating operational activities and business opportunities. Since its formation, the Company has had minimal revenues from its planned operations.

Use of Estimates

Use of Estimates

Our consolidated financial statements are prepared in accordance with Accounting Principles Generally Accepted in the United States ("GAAP"). These accounting principles require management to make certain estimates, judgments, and assumptions. We believe that the estimates, judgments, and assumptions upon which we rely are reasonable based upon information available to us at the time that these estimates, judgments, and assumptions are made. These estimates, judgments, and assumptions can affect the reported amounts of assets and liabilities as of the date of our consolidated financial statements as well as reported amounts of revenue and expenses during the periods presented. Our consolidated financial statements would be affected to the extent there are material differences between these estimates and actual results. In many cases, the accounting treatment of a particular transaction is specifically dictated by GAAP and does not require management's judgment in its application. There are also areas in which management's judgment in selecting any available alternative would not produce a materially different result. Significant estimates included in the accompanying consolidated financial statements include the valuation of inventory, valuation of intangible assets, estimates of amortization period for intangible assets, valuation of equity based transactions, and the valuation allowance on deferred tax assets.

Fair Value of Financial Instruments and Fair Value Measurements

Fair Value of Financial Instruments and Fair Value Measurements

The Company measures its financial assets and liabilities in accordance with GAAP. For certain of our financial instruments, including cash, accounts payable, accrued expenses, and the short-term portion of long-term debt, the carrying amounts approximate fair value due to their short maturities.

We adopted accounting guidance for financial and non-financial assets and liabilities (ASC 820). The adoption did not have a material impact on our results of operations, financial position or liquidity. This standard defines fair value, provides guidance for measuring fair value and requires certain disclosures. This standard does not require any new fair value measurements, but rather applies to all other accounting pronouncements that require or permit fair value measurements. This guidance does not apply to measurements related to share-based payments. This guidance discusses valuation techniques, such as the market approach (comparable market prices), the income approach (present value of future income or cash flow), and the cost approach (cost to replace the service capacity of an asset or replacement cost). The guidance utilizes a fair value hierarchy that prioritizes the inputs to valuation techniques used to measure fair value into three broad levels. The following is a brief description of those three levels:

Level 1: Observable inputs such as quoted prices (unadjusted) in active markets for identical assets or liabilities.

Level 2: Inputs other than quoted prices that are observable, either directly or indirectly. These include quoted prices for similar assets or liabilities in active markets and quoted prices for identical or similar assets or liabilities in markets that are not active.

Level 3: Unobservable inputs in which little or no market data exists, therefore developed using estimates and assumptions developed by us, which reflect those that a market participant would use.

Revenue Recognition

Revenue Recognition

The Company recognizes revenue on our products in accordance with ASC 605-10, "Revenue Recognition in Financial Statements". Under these guidelines, revenue is recognized on sales transactions when all of the following exist: persuasive evidence of an arrangement did exist, delivery of product has occurred, the sales price to the buyer is fixed or determinable and collectability is reasonably assured. The Company has several revenue streams generated directly from its website and specific revenue recognition criteria for each revenue stream is as follows:

·

Sale of merchandise directly to consumers: The Company's product sales are recognized either FOB shipping point or FOB destination, dependent on the customer. Revenues are therefore recognized at point of ownership transfer, accordingly.

·

Advertising revenue is received directly form companies who pay the Company a monthly fee for advertising space.

·

Advertising revenues are generated by users "clicking" on website advertisements utilizing several ad network partners: Revenues are recognized, on a net basis, upon receipt of payment by the ad network partner since the revenue is not determinable until it is received.

The Company follows the guidance of ASC 605-50-25, "Revenue Recognition, Customer Payments". Accordingly, any incentives received from vendors are recognized as a reduction of the cost of products included in inventories. Promotional products or samples given to customers or potential customers are recognized as a cost of goods sold. Cash incentives provided to our customers are recognized as a reduction of the related sale price, and, therefore, are a reduction in sales.

Cost of Sales

Cost of Sales

Components of costs of sales include product costs, shipping costs to customers and any inventory adjustments.

Shipping and Handling Costs

Shipping and Handling Costs

The Company includes shipping and handling fees billed to customers as revenues and shipping and handling costs for shipments to customers as cost of revenues.

Sales Return Reserve Policy

Sales Return Reserve Policy

Our return policy generally allows our end users to return purchased products for refund or in exchange for new products. We estimate a reserve for sales returns, if any, and record that reserve amount as a reduction of sales and as a sales return reserve liability. Sales to consumers on our web site generally may be returned within a reasonable period of time.

Warranty Reserve Policy

Warranty Reserve Policy

The Company is a retail distributor of products and warranties are the responsibility of the manufacturer. Therefore, the Company does not record a reserve for product warranty.

Stock-Based Compensation

Stock-Based Compensation

The Company accounts for stock-based instruments issued to employees for services in accordance with ASC Topic 718. ASC Topic 718 requires companies to recognize in the statement of operations the grant-date fair value of stock options and other equity based compensation issued to employees. The value of the portion of an employee award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method. The Company accounts for non-employee share-based awards in accordance with the measurement and recognition criteria of ASC Topic 505-50, "Equity-Based Payments to Non-Employees". The Company estimates the fair value of stock options by using the Black-Scholes option-pricing model.

Advertising, Marketing and Promotion

Advertising, Marketing and Promotion

Advertising, marketing and promotion expenses are expensed as incurred and are included in selling, general and administrative expenses on the accompanying statement of operations. For the six months ended June 30, 2013 and the six months ended June 30, 2012, advertising, marketing and promotion expense was $31,845 and $33,056 respectively.

Income Taxes

Income Taxes

We use the asset and liability method to account for income taxes. Under this method, deferred income taxes are determined based on the differences between the tax basis of assets and liabilities and their reported amounts in the consolidated financial statements which will result in taxable or deductible amounts in future years and are measured using the currently enacted tax rates and laws. A valuation allowance is provided to reduce net deferred tax assets to the amount that, based on available evidence, is more likely than not to be realized.

The Company follows the provisions of ASC 740-10, Accounting for Uncertain Income Tax Positions. When tax returns are filed, it is highly certain that some positions taken would be sustained upon examination by the taxing authorities, while others are subject to uncertainty about the merits of the position taken or the amount of the position that would be ultimately sustained. In accordance with the guidance of ASC 740-10, the benefit of a tax position is recognized in the financial statements in the period during which, based on all available evidence, management believes it is more likely than not that the position will be sustained upon examination, including the resolution of appeals or litigation processes, if any. Tax positions taken are not offset or aggregated with other positions. Tax positions that meet the more-likely-than-not recognition threshold are measured as the largest amount of tax benefit that is more than 50 percent likely of being realized upon settlement with the applicable taxing authority. The portion of the benefits associated with tax positions taken that exceeds the amount measured as described above should be reflected as a liability for unrecognized tax benefits in the accompanying consolidated balance sheets along with any associated interest and penalties that would be payable to the taxing authorities upon examination.

As of June 30, 2013, tax years 2012, 2011 and 2010 remain open for IRS audit. The Company has received no notice of audit or any notifications from the IRS for any of the open tax years.

Basic and Diluted Net Earnings (Loss) Per Common Share

Basic and Diluted Net Earnings (Loss) Per Common Share

In accordance with ASC 260-10, "Earnings Per Share", basic net earnings (loss) per common share is computed by dividing the net earnings (loss) for the period by the weighted average number of common shares outstanding during the period. Diluted earnings (loss) per share are computed using the weighted average number of common and dilutive common stock equivalent shares outstanding during the period. As of June 30, 2013 there were 1,152,000 common stock equivalent shares outstanding as stock options. Equivalent shares are not utilized when the effect is anti-dilutive.

Segment Information

Segment Information

In accordance with the provisions of ASC 280-10, "Disclosures about Segments of an Enterprise and Related Information", the Company is required to report financial and descriptive information about its reportable operating segments. The Company does not have any operating segments as of June 30, 2013.

Recent Accounting Pronouncements

Recent Accounting Pronouncements

Recent accounting standards that have been issued or proposed by FASB (Financial Accounting Standards Board) that do not require adoption until a future date are not expected to have a material impact on the financial statements upon adoption.

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RELATED PARTIES

6 Months Ended

Jun. 30, 2013

RELATED PARTIES [Abstract]

RELATED PARTIES

NOTE 8 - RELATED PARTIES

A related party founder was issued 18,000,000 common shares as founder shares for $100,000 cash in 2010, and related parties were issued 2,880,000 common shares in a private placement in 2010 for $400,000 (included in the 7,128,000 common shares sold for $990,000 cash in 2010).

In 2011, related party officers were granted 360,000 stock options (see Note 9).

In 2012, a director purchased 36,000 common shares for $10,000 and a related party purchased 180,000 common shares pursuant to an Access Letter dated December 1, 2011 for $50,000

During the six months ended June 30, 2013, a related party was issued 1,643,400 common shares for $456,500. During the six months ended June 30, 2013, a director purchased 180,000 common shares for $50,000. During the six months ended June 30, 2013, an employee was issued 9,000 common stock shares in lieu of a semi annual $2,500 bonus.

In 2013, as described in Note 5, certain related parties loaned funds to the Company in 2012, which were subsequently converted to equity on May 31, 2013.

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LONG TERM DEBT TO RELATED PARTIES AND PREMIUM FINANCE LOAN PAYABLE (Tables)

6 Months Ended

Jun. 30, 2013

LONG TERM DEBT TO RELATED PARTIES AND PREMIUM FINANCE LOAN PAYABLE [Abstract]

Schedule of Related Party Notes Payable

Notes payable, classified as both short-term and long-term at June 30, 2013 and December 31, 2012, consists of the following:

	June 30, 2013		December 31, 2012
Current portion of debt:
Chief Executive Office		-	$	9,513
Shareholders		-		9,591
Total		-	$	19,104
Long term debt:
Chief Executive Office		-	$	137,515
Shareholders		-		136,686
Total		-	$	274,201

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INVENTORIES (Tables)

6 Months Ended

Jun. 30, 2013

INVENTORIES [Abstract]

Schedule of Inventories

Inventories consisted of the following:

	June 30,		December 31,
	2013		2012
Finished Goods	$	140,092	$	40,450

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Document and Entity Information	6 Months Ended
	Jun. 30, 2013	Aug. 12, 2013
Document And Entity Information [Abstract]
Document Type	10-Q
Amendment Flag	false
Document Period End Date	Jun. 30, 2013
Entity Registrant Name	Bright Mountain Holdings, Inc./FL
Entity Central Index Key	0001568385
Current Fiscal Year End Date	--12-31
Document Fiscal Year Focus	2013
Document Fiscal Period Focus	Q2
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		31,977,000

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FIXED ASSETS (Tables)

6 Months Ended

Jun. 30, 2013

FIXED ASSETS [Abstract]

Schedule of Property and Equipment

Fixed assets consists of the following:

	June 30,			December 31,			Depreciable Life
	2013			2012			(Years)
Computer Equipment	$	26,086		$	24,746			5
Office Furniture & Equipment		19,942			18,804			7
Total Fixed Assets		46,028			43,550
Less: Accumulated Depreciation		(18,144	)		(14,326	)
Total Fixed Assets, net	$	27,884		$	29,224