Goodwill allocated to our reportable segments and changes in the carrying amount of goodwill during the three months ended March 31, 2024, consisted of the following: | | | | | | | | | | | | | | | | | | | | | | | | | U.S. Markets | | International | | Consumer Interactive | | Total | Balance, December 31, 2023 | $ | 3,602.8 | | | $ | 894.1 | | | $ | 679.1 | | | $ | 5,176.0 | | Reallocation of goodwill from segment reorganization | 655.6 | | | 23.5 | | | (679.1) | | | — | | Foreign exchange rate adjustment | (0.4) | | | (5.2) | | | — | | | (5.6) | | Balance, March 31, 2024 | $ | 4,258.0 | | | $ | 912.4 | | | $ | — | | | $ | 5,170.4 | |
The gross and net goodwill balances at each period were as follows: | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | March 31, 2024 | | December 31, 2023 | | Gross Goodwill | | Accumulated Impairment | | Net Goodwill | | Gross Goodwill | | Accumulated Impairment | | Net Goodwill | U.S Markets | $ | 4,258.0 | | | $ | — | | | $ | 4,258.0 | | | $ | 3,602.8 | | | $ | — | | | $ | 3,602.8 | | International | 1,326.4 | | | (414.0) | | | 912.4 | | | 1,308.1 | | | (414.0) | | | 894.1 | | Consumer Interactive | — | | | — | | | — | | | 679.1 | | | — | | | 679.1 | | Total | $ | 5,584.4 | | | $ | (414.0) | | | $ | 5,170.4 | | | $ | 5,590.0 | | | $ | (414.0) | | | $ | 5,176.0 | |
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