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Stock-based compensation (Details) (USD $)
3 Months Ended 1 Months Ended
Mar. 31, 2013
2012 Plan
Mar. 31, 2013
2012 Plan
Maximum
Mar. 31, 2013
2011 Plan
Apr. 30, 2011
Restricted stock purchase agreements
Founder
Mar. 31, 2013
Restricted stock purchase agreements
Founder
Apr. 30, 2011
Restricted stock purchase agreements
Three co-founders
item
Apr. 30, 2011
Restricted stock purchase agreements
Two co-founders
item
Stock-based compensation              
Shares available for future issuance 1,453,253   679,622        
Annual increase to the maximum number of shares (or other type of equity) approved (usually by shareholders and board of directors) for awards under the equity-based compensation plan   975,000          
Annual increase to the maximum number of shares (or other type of equity) approved (usually by shareholders and board of directors) for awards under the equity-based compensation plan, as a percentage of the number of shares of the entity's common stock then outstanding   4.00%          
Shares issued       3,509,634      
Purchase price (in dollars per share)       $ 0.002      
Number of co-founders           3 2
Percentage of shares vesting on the grant date           25.00%  
Percentage of the then-unvested shares that vested in connection with the Preferred Stock financing             25.00%
Shares subject to repurchase         1,480,634