Chief Investment Officer

0001539338-24-000002.txt : 20240213 0001539338-24-000002.hdr.sgml : 20240213 20240213113218 ACCESSION NUMBER: 0001539338-24-000002 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20231231 FILED AS OF DATE: 20240213 DATE AS OF CHANGE: 20240213 EFFECTIVENESS DATE: 20240213 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Financial Advisory Group CENTRAL INDEX KEY: 0001539338 ORGANIZATION NAME: IRS NUMBER: 760536640 STATE OF INCORPORATION: TX FISCAL YEAR END: 1211 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-14635 FILM NUMBER: 24623670 BUSINESS ADDRESS: STREET 1: 5599 SAN FELIPE STREET 2: SUITE 900 CITY: HOUSTON STATE: TX ZIP: 77056 BUSINESS PHONE: 713-627-7660 MAIL ADDRESS: STREET 1: 5599 SAN FELIPE STREET 2: SUITE 900 CITY: HOUSTON STATE: TX ZIP: 77056 13F-HR 1 primary_doc.xml X0202 13F-HR LIVE false false false 0001539338 XXXXXXXX 12-31-2023 12-31-2023 Financial Advisory Group

5599 SAN FELIPE SUITE 900 HOUSTON TX 77056

13F HOLDINGS REPORT 028-14635 N Steven Rife Chief Investment Officer 713-624-4208 Steven Rife Houston TX 02-13-2024 0 87 527302338 false INFORMATION TABLE 2 fingroup2023q413f.xml 3M COMPANY COM 88579Y101 325446 2977 SH SOLE 0 0 0 2977 ABBOTT LABS COM 002824100 390749 3550 SH SOLE 0 0 0 3550 ABBVIE INC COM 00287Y109 673810 4348 SH SOLE 0 0 0 4348 ALPHABET INC CAP STK CL A 02079K305 1239538 8873 SH SOLE 0 0 0 8873 ALPHABET INC CAP STK CL C 02079K107 1344472 9540 SH SOLE 0 0 0 9540 ALX ONCOLOGY HLDGS INC COM 00166B105 467799 31417 SH SOLE 0 0 0 31417 AMAZON COM INC COM 023135106 1730033 11386 SH SOLE 0 0 0 11386 AMGEN INC COM 031162100 298627 1037 SH SOLE 0 0 0 1037 APPLE INC COM 037833100 15119538 78531 SH SOLE 0 0 0 78531 ARK ETF TR INNOVATION ETF 00214Q104 6084195 116177 SH SOLE 0 0 0 116177 AUTOMATIC DATA PROCESSING IN COM 053015103 278865 1197 SH SOLE 0 0 0 1197 AVITA MEDICAL INC COM 05380C102 178648 13021 SH SOLE 0 0 0 13021 BAXTER INTERNATIONAL INC COM 071813109 220130 5694 SH SOLE 0 0 0 5694 BERKSHIRE HATHAWAY INC DEL CL A 084670108 542625 1 SH SOLE 0 0 0 1 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 2579722 7233 SH SOLE 0 0 0 7233 BOEING CO COM 097023105 942547 3616 SH SOLE 0 0 0 3616 BRP GROUP INC COM CL A 05589G102 2784519 115925 SH SOLE 0 0 0 115925 CADENCE BANK COM 12740C103 250036 8450 SH SOLE 0 0 0 8450 CARRIER GLOBAL CORPORATION COM 14448C104 434437 7562 SH SOLE 0 0 0 7562 CHEVRON CORP NEW COM 166764100 544342 3649 SH SOLE 0 0 0 3649 COCA COLA CO COM 191216100 453407 7694 SH SOLE 0 0 0 7694 CSX CORP COM 126408103 207408 5982 SH SOLE 0 0 0 5982 DBX ETF TR XTRAK MSCI EAFE 233051200 59673773 1613677 SH SOLE 0 0 0 1613677 EATON CORP PLC SHS G29183103 214811 892 SH SOLE 0 0 0 892 ELEVANCE HEALTH INC COM 036752103 383326 813 SH SOLE 0 0 0 813 EXXON MOBIL CORPORATION COM 30231G102 2303439 23039 SH SOLE 0 0 0 23039 HOME DEPOT INC COM 437076102 1026828 2963 SH SOLE 0 0 0 2963 INTERNATIONAL BUSINESS MACHS COM 459200101 209017 1278 SH SOLE 0 0 0 1278 INVESCO EXCH TRD SLF IDX FD BULSHS 2024 CB 46138J841 2271758 108775 SH SOLE 0 0 0 108775 INVESCO EXCH TRD SLF IDX FD BULSHS 2025 CB 46138J825 2205961 107845 SH SOLE 0 0 0 107845 INVESCO EXCH TRD SLF IDX FD BULSHS 2026 CB 46138J791 2065864 107040 SH SOLE 0 0 0 107040 INVESCO EXCH TRD SLF IDX FD BULSHS 2027 CB 46138J783 2035037 104602 SH SOLE 0 0 0 104602 INVESCO EXCH TRD SLF IDX FD BULSHS 2028 CB 46138J502 1643573 81044 SH SOLE 0 0 0 81044 INVESCO EXCH TRD SLF IDX FD BULSHS 2029 46138J577 1238422 66779 SH SOLE 0 0 0 66779 INVESCO EXCH TRD SLF IDX FD INVSCO 30 CORP 46138J460 378476 22752 SH SOLE 0 0 0 22752 INVESCO EXCHANGE TRADED FD T S&P500 EQL WGT 46137V357 6580461 41701 SH SOLE 0 0 0 41701 ISHARES TR 20 YR TR BD ETF 464287432 3005952 30400 SH SOLE 0 0 0 30400 ISHARES TR 7-10 YR TRSY BD 464287440 6233155 64666 SH SOLE 0 0 0 64666 ISHARES TR CORE S&P MCP ETF 464287507 28777471 103834 SH SOLE 0 0 0 103834 ISHARES TR CORE US AGGBD ETF 464287226 4305763 43383 SH SOLE 0 0 0 43383 ISHARES TR HDG MSCI EAFE 46434V803 3080386 97759 SH SOLE 0 0 0 97759 ISHARES TR RUSSELL MIDCAP 464287499 2746045 35328 SH SOLE 0 0 0 35328 ISHARES TR MBS ETF 464288588 3731871 39667 SH SOLE 0 0 0 39667 ISHARES TR US TREAS BD ETF 46429B267 20232579 878150 SH SOLE 0 0 0 878150 J P MORGAN EXCHANGE-TRADED F ULTRA SHT MUNCPL 46641Q654 1127697 22225 SH SOLE 0 0 0 22225 J P MORGAN EXCHANGE-TRADED F ULTRA SHRT INC 46641Q837 576174 11471 SH SOLE 0 0 0 11471 JOHNSON JOHNSON COM 478160104 704264 4493 SH SOLE 0 0 0 4493 JPMORGAN CHASE & CO COM 46625H100 554317 3259 SH SOLE 0 0 0 3259 LILLY ELI & CO COM 532457108 655202 1124 SH SOLE 0 0 0 1124 MC DONALDS CORP COM 580135101 1496782 5048 SH SOLE 0 0 0 5048 META PLATFORMS INC CL A 30303M102 333805 943 SH SOLE 0 0 0 943 MICROSOFT CORP COM 594918104 2735854 7275 SH SOLE 0 0 0 7275 NOVO-NORDISK A S ADR 670100205 464491 4490 SH SOLE 0 0 0 4490 NUVVE HOLDING CORP COM 67079Y100 1370 11000 SH SOLE 0 0 0 11000 NVIDIA CORPORATION COM 67066G104 739389 1493 SH SOLE 0 0 0 1493 OTIS WORLDWIDE CORP COM 68902V107 332023 3711 SH SOLE 0 0 0 3711 PEPSICO INCORPORATED COM 713448108 966296 5689 SH SOLE 0 0 0 5689 POWERSHARES ETF TR II SP500 LOW VOL 73937B779 2197987 35078 SH SOLE 0 0 0 35078 POWERSHS QQQ TRUST SER 1 UNIT SER 1 73935A104 9743893 23793 SH SOLE 0 0 0 23793 PROCTER AND GAMBLE CO COM 742718109 204570 1396 SH SOLE 0 0 0 1396 READY CAPITAL CORP COM 75574U101 192598 18790 SH SOLE 0 0 0 18790 RTX CORPORATION COM 75513E101 747056 8879 SH SOLE 0 0 0 8879 SCHWAB STRATEGIC TR EMRG MKTEQ ETF 808524706 2324932 93785 SH SOLE 0 0 0 93785 SCHWAB STRATEGIC TR INTL EQTY ETF 808524805 11884618 321554 SH SOLE 0 0 0 321554 SCHWAB STRATEGIC TR US LRG CAP ETF 808524201 10413506 184637 SH SOLE 0 0 0 184637 SCHWAB STRATEGIC TR US MID-CAP ETF 808524508 2865098 38039 SH SOLE 0 0 0 38039 SPDR DOW JONES INDL AVRG ETF UT SER 1 78467X109 25820871 68514 SH SOLE 0 0 0 68514 SPDR INDEX SHS FDS PORTFOLIO DEVLPD 78463X889 39975824 1175414 SH SOLE 0 0 0 1175414 SPDR S&P 500 ETF TR TR UNIT 78462F103 60004444 126243 SH SOLE 0 0 0 126243 SPDR SER TR PORTFOLIO LN TSR 78464A664 14834350 511177 SH SOLE 0 0 0 511177 SPDR SERIES TRUST S&P 600 SMCP VAL 78464A300 17208963 206565 SH SOLE 0 0 0 206565 SPDR SERIES TRUST SP DIVID ETF 78464A763 341293 2731 SH SOLE 0 0 0 2731 SPDR SP MIDCAP 400 ETF TR UTSER1 SPDCRP 78467Y107 23246843 45817 SH SOLE 0 0 0 45817 STARBUCKS CORP COM 855244109 230328 2399 SH SOLE 0 0 0 2399 TESLA INC COM 88160R101 920618 3705 SH SOLE 0 0 0 3705 TEXAS INSTRS INC COM 882508104 486834 2856 SH SOLE 0 0 0 2856 TOWNEBANK PORTSMOUTH VA COM 89214P109 220135 7397 SH SOLE 0 0 0 7397 UNION PACIFIC CORP COM 907818108 725561 2954 SH SOLE 0 0 0 2954 UNITEDHEALTH GROUP INC COM 91324P102 205872 391 SH SOLE 0 0 0 391 VANGUARD INDEX FDS LARGE CAP ETF 922908637 10384646 47603 SH SOLE 0 0 0 47603 VANGUARD INDEX FDS TOTAL STK MKT 922908769 583722 2461 SH SOLE 0 0 0 2461 VANGUARD INDEX FDS GROWTH ETF 922908736 7198429 23155 SH SOLE 0 0 0 23155 VANGUARD INDEX FDS S&P 500 ETF SHS 922908363 78227419 179092 SH SOLE 0 0 0 179092 VANGUARD SCOTTSDALE FDS INT-TERM CORP 92206C870 1790598 22030 SH SOLE 0 0 0 22030 VANGUARD SPECIALIZED PORTFOL DIV APP ETF 921908844 840924 4935 SH SOLE 0 0 0 4935 VANGUARD WORLD FD ESG US STK ETF 921910733 408713 4805 SH SOLE 0 0 0 4805 WAL-MART STORES INC COM 931142103 949168 6021 SH SOLE 0 0 0 6021