Exhibit 99.1

TSX:   JE.

NYSE: JE.

●   FOR IMMEDIATE RELEASE

PRESS RELEASE

JUST ENERGY GROUP INC.

ANNOUNCES PROPOSED CONVERTIBLE BOND OFFERING AND

INTENTION TO REDEEM 6.0% CONVERTIBLE DEBENTURES DUE

SEPTEMBER 30, 2014

TORONTO, ONTARIO – January 21, 2014 – Just Energy Group Inc. (TSX; NYSE: JE) (“Just Energy” or the “Company”) announces today that it intends to make a European-focused  offering (the “Offering”) of approximately USD $125 million (plus an overallotment option of approximately USD $25 million) of senior unsecured convertible bonds due 2019 (the “Convertible Bonds”), which will be convertible into common shares of Just Energy (the “Shares”).  The Convertible Bonds will be issued at 100% of their principal amount and, unless previously redeemed, converted or purchased and cancelled, will mature 66 months after the issue of the Bonds in 2019.  The final size of the Offering, coupon and conversion price is expected to be announced on January 22, 1014 and closing of the Offering is expected on or about January 29, 2014.

Just Energy intends to use the net proceeds of the Offering to redeem its outstanding $90 million convertible debentures due September 30, 2014, make market purchases for cancellation of convertible debentures from other series as allowed under its debt covenants and to pay down the Company’s credit line.  Formal notice of the redemption of the debentures is expected to be given to the holders and trustee of the debentures following closing of the Offering.

The closing of the Offering is subject to receipt of all necessary regulatory approvals, including the approval of the Toronto Stock Exchange.

These securities have not been and will not be registered under the securities act of 1933, and may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements.

FORWARD-LOOKING STATEMENTS

This press releases may contain forward-looking statements including statements pertaining to: the size of the Offering; the pricing of the Convertible Bonds, including with respect to the interest rate and conversion price thereof; the timing of determining the final terms of the Convertible Bonds; the use of proceeds of the Offering; the closing of the Offering; and the listing of the Convertible Bonds on the Official List of the UK Listing Authority and admission to trading on the Professional Securities Market of the London Stock Exchange. Factors that could cause actual results or events to differ materially from current expectations include, among other things, risks relating to global political uncertainties, unanticipated events impacting the use of proceeds from the Offering, changes in customer revenues and margins, customer additions and renewals, customer attrition, customer consumption levels, general and administrative expenses, dividends, distributable cash and treatment under governmental regulatory regimes, and changes in Canadian, U.S. and United Kingdom securities market.. These statements are based on current expectations that involve a number of risks and uncertainties which could cause actual results to differ from those anticipated. These risks include, but are not limited to, levels of customer natural gas and electricity consumption, rates of customer additions and renewals, rates of customer attrition, fluctuations in natural gas and electricity prices, changes in regulatory regimes and decisions by regulatory authorities, competition and dependence on certain suppliers. Additional information on these and other factors that could affect Just Energy's operations, financial results or dividend levels are included in Just Energy's annual information form and other reports on file with Canadian securities regulatory authorities which can be accessed through the SEDAR website at www.sedar.com, on the U.S. Securities Exchange Commission’s website at www.sec.gov or through Just Energy's website at www.justenergygroup.com.

Neither the Toronto Stock Exchange or the New York Stock Exchange has approved nor disapproved of the information contained herein.

FOR FURTHER INFORMATION PLEASE CONTACT:

Ms. Beth Summers, CPA, CA

Chief Financial Officer

Phone: (905) 795-4206

bsummers@justenergy.com

or

Michael Cummings

Investor Relations

FTI Consulting

(617) 897-1532

Michael.Cummings@FTIConsulting.com

DISCLAIMER

THIS ANNOUNCEMENT DOES NOT CONSTITUTE AN OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY ANY CONVERTIBLE BONDS.