0001493152-19-017660.txt : 20191115 0001493152-19-017660.hdr.sgml : 20191115 20191115063017 ACCESSION NUMBER: 0001493152-19-017660 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 4 CONFORMED PERIOD OF REPORT: 20191115 ITEM INFORMATION: Results of Operations and Financial Condition ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20191115 DATE AS OF CHANGE: 20191115 FILER: COMPANY DATA: COMPANY CONFORMED NAME: SRAX, Inc. CENTRAL INDEX KEY: 0001538217 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING AGENCIES [7311] IRS NUMBER: 452925231 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 001-37916 FILM NUMBER: 191222406 BUSINESS ADDRESS: STREET 1: 456 SEATON STREET CITY: LOS ANGELES STATE: CA ZIP: 90013 BUSINESS PHONE: 323-694-9800 MAIL ADDRESS: STREET 1: 456 SEATON STREET CITY: LOS ANGELES STATE: CA ZIP: 90013 FORMER COMPANY: FORMER CONFORMED NAME: SOCIAL REALITY, Inc. DATE OF NAME CHANGE: 20131112 FORMER COMPANY: FORMER CONFORMED NAME: SOCIAL REALITY DATE OF NAME CHANGE: 20111227 8-K 1 form8-k.htm

 

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

 

FORM 8-K

 

CURRENT REPORT

 

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

 

Date of Report (Date of earliest event reported) November 15, 2019 (November 14, 2019)

 

SRAX_highres-1

 

SRAX, INC.
(Exact name of registrant as specified in its charter)

 

Delaware   001-37916   45-2925231
(State or other jurisdiction of
incorporation or organization)
  (Commission
File Number)
  (I.R.S. Employer
Identification No.)

 

456 Seaton Street, Los Angeles, CA   90013
(Address of principal executive offices)   (Zip Code)

 

Registrant’s telephone number, including area code:   (323) 694-9800

 

Social Reality, Inc.
(Former name or former address, if changed since last report)

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

 

[  ] Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
   
[  ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
   
[  ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
   
[  ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of Class   Trading Symbol   Name of Each Exchange on Which Registered
Class A Common stock   SRAX   NASDAQ Capital Market

 

Indicate by check mark whether the registrant is an emerging growth company as defined in in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

 

Emerging growth company [  ]

 

If an emerging growth company, indicate by checkmark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. [  ]

 

 

 

   
 

 

Item 2.02 Results of Operations and Financial Condition

 

On November 14, 2019, SRAX, Inc. (the “Company”) reported results for the quarter ended September 30, 2019. A copy of the press release is attached as Exhibit 99.01 and is incorporated herein by reference.

 

The information furnished under Items 2.02, including the accompanying Exhibit 99.01 shall not be deemed to be “filed” for the purposes of Section 18 of the Securities Exchange Act of 1934 (the “Exchange Act”), or otherwise subject to the liability of such section, nor shall such information be deemed to be incorporated by reference in any subsequent filing by the Company under the Securities Act of 1933 or the Exchange Act, regardless of the general incorporation language of such filing, except as specifically stated in such filing.

 

Item 9.01 Financial Statements and Exhibits.

 

Exhibit

No.

  Description
99.01   Press Release Dated November 14, 2019

 

   
 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this Report on Form 8-K to be signed on its behalf by the undersigned hereunto duly authorized.

 

Date: November 15, 2019 SRAX, Inc.
     
    /s/ Christopher Miglino
    By: Christopher Miglino
    Chief Executive Officer

 

   
 

 

INDEX OF EXHIBITS

 

Exhibit

No.

  Description
99.01   Press Release Dated November 14, 2019

 

   
 

 

EX-99.01 2 ex99-01.htm

 

 

SRAX Reports Q3 2019 Vertical Sales Increase 17% Year-over-Year and Net Income of $1.4 Million

 

LOS ANGELES, November 14, 2019 - SRAX, Inc. (Nasdaq: SRAX), a digital marketing and consumer data management and distribution technology platform company, reported results for the three months ended September 30, 2019.

 

“SRAX is leveraging our core technologies to develop platforms and build valuable and specific data sets,” said Christopher Miglino, founder and CEO of SRAX. “Our platforms are gaining traction and creating synergies. In fact, sales from existing platforms grew 11% and 17%, for Q3 2019 compared to Q2 2019 and Q3 2018, respectively, and are already benefiting from advances in BIGtoken.”

 

“BIGtoken is expanding in reach and scope. As of today, we have a subscriber base of 16.3 million. To broaden and accommodate our international subscriber base, we signed key partnerships in India and the Philippines; completed integration for international users; and started the process to offer BIGtoken in multiple languages. Now, we are implementing more initiatives to scale subscriber growth and launch additional offerings. After unveiling BIG Rewards™, some of the largest consumer packaged goods (CPG) brands in the world initiated programs to offer coupons, exclusive product deals and more. Upon introducing BIG Research to gather insights on behalf of large brands looking for global customer insights, we have signed deals with two of the largest research platforms. Additionally, after spending the past two quarters integrating our platforms and realigning the sales process, in Q4 2019, we expect to accelerate revenue growth driven by brands activating on our platforms to engage with consumers complemented by increased adoption of SRAX IR.”

 

Q3 2019 Financial Highlights:

 

  Revenue was $1.0 million. This compares to $904,000 in Q2 2019 and $2.0 million for Q3 2018 that includes $1.2 million from SRAXmd  and other.   
  Continuing product sales, referred to as vertical sales, were up 11% and 17%, respectively compared to Q2 2019 and Q3 2018.
  Gross profit margin was 68%, compared to 55% in Q2 2019 and 62% in Q3 2018.
  Net income was $1.4 million, compared to a net loss of $8.1 million in Q2 2019 and net income of $21.3 million, including a $23.9 million gain on sale of SRAXmd, in Q3 2018.
  Adjusted EBITDA loss was $4.0 million, compared to $4.0 million in Q2 2019 and $2.9 million in Q3 2018.

 

   
 

 

Operating Highlights:

 

  SRAX IR, 32 subscribers and 20 resellers
    Enhanced features, adding real-time trading data, warrant management and the ability to access shareholder contact data, including email, phone number and social media links.
  BIGtoken, 16.3 million subscribers
    Activated major CPG brands on BIG Rewards, a new feature that enables marketers to engage BIGtoken subscribers.
    Partnered with ZAPGroup, one of the largest point-of-sale retail loyalty programs based in the Philippines.
    Entered the 28 member countries of the European Union.
    Enabled data payments for users outside of the U.S. and initiated a process to offer in multiple languages.
    Unveiled plans to launch BIGtoken India with Yash Birla Group, one of India’s largest conglomerates.  
    Partnered with several high-profile non-profit associations to provide BIGtoken users the ability to donate their earnings. They include
      American Heart Association, the nation's oldest and largest voluntary organization dedicated to fighting heart disease and stroke; and
      HealthCorps, founded by Dr. Mehmet Oz, dedicated to helping high-school students make better choices about their health and physical fitness.
    Formed a strategic partnership with LiveXLive, a global digital media company focused on live entertainment, to increase each platform’s user base while generating data-based insight.  
    Signed an agreement with Blue Chip, an integrated marketing agency, to activate anonymized self-attested, transaction, location, and social media data.
  Corporate:
    Changed the company name to SRAX to better reflect the company’s positioning.
    Raised $5.5 million from a registered direct offering.

 

Conference Call:

 

Management will review the results on a conference call with a live question and answer session today, November 13, 2019, at 4:30 p.m. ET/1:30 p.m. PT.

 

  If calling from the U.S. or Canada, please dial 1-877-451-6152 to access the live call and  1-844-512-2921 for the replay, code 13695604 available until November 27, 2019.
  If calling internationally, please dial 1-201-389-0879 to access the live call and 1-412-317-6671 for the replay, code 13695604.
  The call will be webcast over the Internet and accessible at the company's website at  https://srax.com/investors/ for at least 90 days.

 

Non-GAAP Measures:

 

To supplement our condensed consolidated financial statements, which are prepared and presented in accordance with generally accepted accounting principles in the United States (GAAP), we use the following non-GAAP financial measures: Adjusted net income (loss) and Adjusted EBITDA The presentation of these financial measures is not intended to be considered in isolation or as a substitute for, or superior to, financial information prepared and presented in accordance with GAAP. Investors are cautioned that there are material limitations associated with the use of non-GAAP financial measures as an analytical tool. In addition, these measures may be different from non-GAAP financial measures used by other companies, limiting their usefulness for comparison purposes. We compensate for these limitations by providing specific information regarding the GAAP amounts excluded from these non-GAAP financial measures. We believe these non-GAAP financial measures provide investors with useful supplemental information about the financial performance of our business, enable comparison of financial results between periods where certain items may vary independent of business performance, and allow for greater transparency with respect to key metrics used by management in operating our business. For more information on our non-GAAP financial measures and a reconciliation of GAAP to non-GAAP measures, please see the "Reconciliation of GAAP to Non-GAAP Results" table in this press release.

 

   
 

 

Adjusted net income (loss) is defined as net income (loss) less non-cash equity-based compensation and the accretion of warrants.

 

Adjusted EBITDA is defined as earnings before interest, taxes, depreciation and amortization, changes in the fair-value of derivative and warrant liabilities and certain additional one-time charges.

 

About SRAX

 

SRAX, Inc. (NASDAQ: SRAX) is a digital marketing and consumer data management technology company. SRAX's technology unlocks data to reveal brands' core consumers and their characteristics across marketing channels. Monetizing its data sets, SRAX is growing multiple recurring revenue streams through its various platforms. Through the BIGtoken platform, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data thereby offering everyone in the Internet ecosystem choice, transparency, and compensation. SRAX's tools deliver a digital competitive advantage for brands in the CPG, automotive, investor relations, luxury, and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.srax.com.

 

Safe Harbor Statement

 

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations of our ability to increase our revenues, satisfy our obligations as they become due, report profitable operations and other risks and uncertainties as set forth in our Annual Report on Form 10-K for the year ended December 31, 2018, and our subsequent Quarterly Reports on Form 10-Q as filed with the Securities and Exchange Commission. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Social Reality and are difficult to predict. Social Reality undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.

 

Contact Information:

 

Kirsten Chapman/Mary Magnani, LHA Investor Relations, +1 415 433 3777, srax@lhai.com

 

   
 

 

SRAX, INC.

(Formerly Known As Social Reality, Inc.)

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

 

   Three Months ended   Nine Months ended 
   September 30,   September 30, 
   2019   2018   2019   2018 
       (restated)       (restated) 
Revenue  $1,001,000   $2,015,000   $2,497,000   $8,824,000 
Cost of revenue   322,000    764,000    1,075,000    2,902,000 
Gross profit   679,000    1,251,000    1,422,000    5,922,000 
Operating expense:                    
General, selling and administrative expense   5,389,000    4,869,000    14,994,000    14,392,000 
                     
Loss from operations   (4,710,000)   (3,618,000)   (13,572,000)   (8,470,000)
                     
Other income (expense):                    
Interest expense   (108,000)   (319,000)   (359,000)   (1,241,000)
Amortization of debt issuance costs   -    (619,000)   -    (1,538,000)
Total Interest Expense   (108,000)   (938,000)   (359,000)   (2,779,000)
Gain (loss) on sale of Assets   -    23,978,000    395,000    23,956,000 
Exchange gain (loss)   -    10,000    14,000    5,000 
Loss on repricing of equity warrants   -    -    (342,000)   - 
Change in fair value of warrant derivative liabilities   6,227,000    1,839,000    1,390,000    4,549,000 
Total other income (expense)   6,119,000    24,889,000    1,098,000    25,731,000 
Loss before provision for income taxes   1,409,000    21,271,000    (12,474,000)   17,261,000 
                     
Provision for income taxes           -     
Net income (loss)  $1,409,000   $21,271,000   $(12,474,000)  $17,261,000 
                     
Net income (loss) per share, basic and diluted  $0.11   $2.10   $(0.96)  $1.71 
                     
Weighted average shares outstanding – basic and diluted   12,933,585    10,112,804    12,965,773    10,121,717 

 

   
 

 

SRAX, INC.

(Formerly Known As Social Reality, Inc)

CONDENSED CONSOLIDATED BALANCE SHEETS

 

   September 30, 2019   December 31, 2018 
    (unaudited)      
Assets          
Current assets:          
Cash and cash equivalents  $2,843,000   $2,785,000 
Accounts receivable, net   1,241,000    1,829,000 
Prepaid expenses   866,000    467,000 
Other current assets   301,000    387,000 
Total current assets   5,251,000    5,468,000 
           
Property and equipment, net   205,000    192,000 
Goodwill   15,645,000    15,645,000 
Intangible assets, net   1,874,000    1,763,000 
Right-of-Use Asset - Long Term Portion   429,000     
Other assets   130,000    51,000 
Total assets  $23,534,000   $23,119,000 
           
Liabilities and stockholders' equity          
Current liabilities:          
Accounts payable and accrued expenses   1,594,000    3,575,000 
Warrant Derivative liabilities   4,052,000    5,442,000 
Other current liabilities   906,000     
Total current liabilities   6,552,000    9,017,000 
Long term liabilities:          
Lease Obligation - Long Term Portion   295,000     
Total liabilities   6,847,000    9,017,000 
           
Commitments and contingencies (Note 11)          
           
Total stockholders' equity   16,687,000    14,102,000 
Total liabilities and stockholders' equity  $23,534,000   $23,119,000 

 

   
 

 

SRAX, INC.

(Formerly Known As Social Reality, Inc)

Reconciliation of GAAP to Non – GAAP Results

(Unaudited)

 

   For the three months ended 
   As Reported - GAAP   Disc. Products   Excl. Disc Products 
($s in '000s)  Sept 30, 2019   June 30, 2019   Sept 30, 2018   QoQ   YoY   Sept 30, 2019   June 30, 2019   Sept 30, 2018   QoQ   YoY   Sept 30, 2019   June 30, 2019   Sept 30, 2018   QoQ   YoY 
Net Revenue   1,001    904    2,015    11%   -50%   -    -    1,161    n/m    -100%   1,001    904    855    11%   17%
                                  -                                         
Cost of revenue   322    411    764    -22%   -58%   -    -    225    n/m    -100%   322    411    538    -22%   -40%
Gross Profit   679    493    1,252    38%   -46%   -    -    935    n/m    -100%   679    493    317    38%   115%
Margin %   68%   55%   62%   1330 bps    574 bps    n/a    n/a    81%   n/m    n/m    68%   55%   37%   1329 bps    3081 bps 
                                                                            
Operating expense   5,389    5,114    4,869    5%   11%   5    -    931    n/m    -99%   5,383    5,114    3,938    5%   37%
                                                                            
Operating Income   (4,710)   (4,620)   (3,617)   2%   30%   (5)   -    4    n/m    -239%   (4,704)   (4,620)   (3,621)   2%   30%
less:                                                                           
Equity based compensation   424    316    595    34%   -29%   -    -    -    n/m    n/m    424    316    595    34%   -29%
Depreciation and amortization   306    276    173    11%   77%   -    -    54    n/m    -100%   306    276    118    11%   159%
                                                                            
Adjusted EBITDA   (3,980)   (4,028)   (2,850)   -1%   40%   (5)   -    58    n/m    -109%   (3,974)   (4,028)   (2,908)   -1%   37%

 

   For the three months ended     
   September 30, 2019   June 30, 2019   September 30, 2018   QoQ   YoY 
Net Income / (Loss)   1,409,000   $(8,098,000)  $21,271,000    n/m    -93% 
Plus:                  n/m    n/m 
Equity based compensation   424,000    316,000    595,000    34%    -29% 
Interest (income) expense   108,000    183,000    938,000    -41%    -88% 
Depreciation and amortization   306,000    276,000    173,000    11%    77% 
Change in Fair Value of Warrant Liability   (6,227,000)   2,876,000    (1,839,000)   n/m    239% 
Financing Costs   -    342,000    (11,000)   -100%    -100% 
Gain on Sale   -    77,000    (23,978,000)   -100%    -100% 
Other (income)/ expense   -    -    1,000    n/m    -100% 
Adjusted EBITDA  $(3,980,000)  $(4,028,000)  $(2,850,000)   1%    -40% 

 

   
 

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