Franchise Group, Inc.

1716 Corporate Landing Parkway

Virginia Beach, Virginia 23454

June 22, 2020

VIA EDGAR

United States Securities and Exchange Commission

Division of Corporation Finance

100 F Street, NE

Washington, D.C. 20549

Attn: Ron Alper

Re:Franchise Group, Inc. (the “Company”)

Registration Statement on Form S-3 (the “Registration Statement”)

File No. 333-236211

Ladies and Gentlemen:

On behalf of Franchise Group, Inc. (the “Company”), the undersigned hereby requests, pursuant to Rule 461 under the Securities Act of 1933, as amended, that the effective time of the Registration Statement of the Company be accelerated to 4:30 p.m., Eastern Time, on Monday, June 22, 2020, or as soon as practicable thereafter. The Company respectfully requests that you notify David W. Ghegan of Troutman Sanders LLP by a telephone call to (404) 885-3139 of such effectiveness. Please also contact Mr. Ghegan if you have any questions concerning this matter. Thank you for your continued attention to this matter.

Very truly yours,

FRANCHISE GROUP, INC.

By: /s/ Eric Seeton

Name:Eric Seeton

Title:Chief Financial Officer

cc:Tiffany McMillian McWaters, Franchise Group, Inc.