0001520601-12-000004.txt : 20120501 0001520601-12-000004.hdr.sgml : 20120501 20120501121534 ACCESSION NUMBER: 0001520601-12-000004 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20120331 FILED AS OF DATE: 20120501 DATE AS OF CHANGE: 20120501 EFFECTIVENESS DATE: 20120501 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Affinity Investment Advisors, LLC CENTRAL INDEX KEY: 0001520601 IRS NUMBER: 330934127 STATE OF INCORPORATION: CA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-14467 FILM NUMBER: 12798931 BUSINESS ADDRESS: STREET 1: 18191 VON KARMAN STREET 2: SUITE 420 CITY: IRVINE STATE: CA ZIP: 92612 BUSINESS PHONE: 949-251-2357 MAIL ADDRESS: STREET 1: 18191 VON KARMAN STREET 2: SUITE 420 CITY: IRVINE STATE: CA ZIP: 92612 13F-HR 1 form13f12q1.txt Q1 2012 UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM 13F FORM 13F COVER PAGE Report for the Quarter Ended: MARCH 31, 2012 Check here if Amendment [ ]; Amendment Number: This Amendment (check only one.): [ ] is a restatement. [ ] adds new holdings entries Institutional Investment Manager Filing this Report: Name: AFFINITY INVESTMENT ADVISORS, LLC Address: 18111 VON KARMAN AVE, SUITE 500 IRVINE, CA 92612 13F File number: 028-14467 The Institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists and tables, are considered integral parts of this form. Person signing this report on behalf of Reporting manager: Name: JEFFREY RANDOLPH Title: CHIEF COMPLIANCE OFFICER Phone: (949) 251-2357 Signature, Place, and Date of Signing /s/ JEFFREY RANDOLPH IRVINE, CA MAY 1, 2012 Report Type (Check only one.): [] 13F Holdings Report. [ ] 13F Notice. [X] 13F Combination Report. List of other Managers Reporting for this Manager: NONE I am signing this report as required by the Securities Exchange Act of 1934. FORM 13F SUMMARY PAGE REPORT SUMMARY: NUMBER OF OTHER INCLUDED MANAGERS: 0 FORM 13F INFORMATION TABLE ENTRY TOTAL: 176 FORM 13F INFORMATION TABLE VALUE TOTAL: 962,858,000 LIST OF OTHER INCLUDED MANAGERS: NO. 13F FILE NUMBER NAME 0000895421 Morgan Stanley FORM 13F INFORMATION TABLE VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- -------- ABBOTT LABORATORIES COM 002824100 61 1000 SH Sole 1000 7031 114720 SH Other 01 114720 AETNA INC COM 00817Y108 5118 102033 SH Sole 77613 24420 5713 113900 SH Other 01 113900 AFLAC INC COM 001055102 8320 180903 SH Sole 100649 80254 7245 157530 SH Other 01 157530 AIR METHODS CORP COM 009128307 6 69 SH Sole 69 1208 13840 SH Other 01 13840 ALASKA AIR GROUP COM 011659109 6 170 SH Sole 170 2727 76120 SH Other 01 76120 ALTRIA GROUP INC COM 02209S103 10390 336584 SH Sole 213737 122847 7950 257520 SH Other 01 257520 AMERICAN CAPITAL, LTD. COM 02503Y103 7 800 SH Sole 800 3178 366140 SH Other 01 366140 AMERICAN ELECTRIC POWER INC. COM 025537101 2850 73880 SH Sole 22510 51370 AMERICAN EXPRESS COM 025816109 10641 183908 SH Sole 108242 75666 8618 148950 SH Other 01 148950 AMERICAN GREETINGS CORPORATION COM 026375105 3 222 SH Sole 222 1023 66670 SH Other 01 66670 AMERICAN WATER WORKS CO COM 030420103 7821 229834 SH Sole 135537 94297 6306 185300 SH Other 01 185300 AMKOR TECHNOLOGY COM 031652100 7 1115 SH Sole 1115 619 100720 SH Other 01 100720 ANNALY CAPITAL MGMT COM 035710409 2997 189466 SH Sole 71226 118240 5416 342380 SH Other 01 342380 ANWORTH MORTGAGE COM 037347101 6 916 SH Sole 916 1089 165490 SH Other 01 165490 APACHE CORP COM 037411105 8882 88431 SH Sole 52858 35573 APPLE INC COM 037833100 21419 35725 SH Sole 25021 10704 21524 35900 SH Other 01 35900 ASCENA RETAIL GROUP COM 04351G101 10 217 SH Sole 217 818 18460 SH Other 01 18460 AT+T INC COM COM 00206R102 439 14066 SH Sole 14066 BLACK BOX CORPORATION COM 091826107 5 212 SH Sole 212 622 24370 SH Other 01 24370 BLOCK H+R INC COM 093671105 8385 509119 SH Sole 315613 193506 4765 289330 SH Other 01 289330 BRIGHTPOINT INC COM 109473405 5 659 SH Sole 659 2066 256600 SH Other 01 256600 BRINKER INTL INC COM 109641100 8591 311823 SH Sole 176327 135496 6138 222800 SH Other 01 222800 BROADCOM CORP COM 111320107 6485 165022 SH Sole 96664 68358 5023 127800 SH Other 01 127800 BUNGE LTD COM G16962105 7804 114031 SH Sole 67321 46710 6625 96800 SH Other 01 96800 CAPITAL ONE FINL CORP COM 14040H105 9622 172628 SH Sole 97906 74722 9063 162600 SH Other 01 162600 CASH AMERICA INTL INC COM 14754D100 6 132 SH Sole 132 584 12180 SH Other 01 12180 CATERPILLAR INC COM 149123101 12022 112862 SH Sole 67599 45263 9539 89550 SH Other 01 89550 CBS INC COM 124857202 10261 302599 SH Sole 191727 110872 6595 194500 SH Other 01 194500 CENTURYLINK INC COM 156700106 8559 221437 SH Sole 127454 93983 6644 171900 SH Other 01 171900 CHEMED CORP COM 16359R103 504 8040 SH Other 01 8040 CHEVRON CORP COM 166764100 17783 165869 SH Sole 95423 70446 CLIFFS NATURAL RESOURC COM 18683K101 6984 100844 SH Sole 62555 38289 7078 102200 SH Other 01 102200 CONOCOPHILLIPS COM 20825C104 13167 173224 SH Sole 100271 72953 CONSTELLATION BRANDS INC CL A COM 21036P108 6405 271500 SH Other 01 271500 CREDIT ACCEP CORP MICH COM 225310101 8 84 SH Sole 84 3263 32300 SH Other 01 32300 CSX CORP COM 126408103 9070 421450 SH Sole 262470 158980 3837 178280 SH Other 01 178280 CUMMINS INC COM 231021106 6129 51060 SH Sole 38395 12665 7659 63800 SH Other 01 63800 DELUXE CORP. COM 248019101 6 252 SH Sole 252 549 23450 SH Other 01 23450 DIME COMMUNITY BANCSHARES COM 253922108 7 512 SH Sole 512 2228 152500 SH Other 01 152500 DISCOVER FINANCIAL SVCS COM 254709108 3897 116881 SH Sole 35883 80998 DYNEX CAPITAL INC COM 26817Q506 6 644 SH Sole 644 699 73200 SH Other 01 73200 EATON CORP COM 278058102 6347 127376 SH Sole 75216 52160 6348 127400 SH Other 01 127400 EBAY INC COM COM 278642103 8472 229600 SH Other 01 229600 FBL FINANCIAL GROUP INC. CL. A COM 30239F106 7 213 SH Sole 213 2617 77670 SH Other 01 77670 FREEPORT MCMORAN COPPER + GOLD COM 35671D857 7209 189509 SH Sole 120715 68794 7687 202080 SH Other 01 202080 GENERAL ELEC CO COM 369604103 14077 701373 SH Sole 393531 307842 9182 457500 SH Other 01 457500 GENUINE PARTS CO COM 372460105 10268 163629 SH Sole 106736 56893 6470 103100 SH Other 01 103100 HALLIBURTON CO COM 406216101 7410 223268 SH Sole 137614 85654 HELMERICH & PAYNE INC COM 423452101 7236 134129 SH Sole 83276 50853 HONEYWELL INTL COM 438516106 7502 122886 SH Sole 72775 50111 5995 98200 SH Other 01 98200 INSIGHT ENTERPRISES INC COM 45765U103 7 318 SH Sole 318 2572 117300 SH Other 01 117300 INTEL CORP COM 458140100 13466 478957 SH Sole 275189 203768 9719 345700 SH Other 01 345700 INTERNATIONAL PAPER CO COM 460146103 12500 356127 SH Sole 216031 140096 7256 206720 SH Other 01 206720 INTL BUSINESS MACHINES COM 459200101 10846 51983 SH Sole 39222 12761 12390 59380 SH Other 01 59380 JPMORGAN CHASE & CO COM 46625H100 17704 385047 SH Sole 214490 170557 12120 263600 SH Other 01 263600 KROGER CO COM 501044101 5953 245700 SH Other 01 245700 LIMITED BRANDS INC COM 532716107 9950 207297 SH Sole 122387 84910 6398 133300 SH Other 01 133300 LINCOLN NATIONAL CORP COM 534187109 8183 310430 SH Sole 179233 131197 MACY'S INC COM 55616P104 7473 188095 SH Sole 130562 57533 MATTEL INC COM 577081102 9303 276370 SH Sole 174535 101835 7419 220400 SH Other 01 220400 MEDICIS PHARMACEUTICAL CORP CL COM 584690309 7 194 SH Sole 194 773 20560 SH Other 01 20560 MERCK & CO INC COM 58933Y105 12262 319330 SH Sole 178787 140543 7804 203232 SH Other 01 203232 METLIFE INC COM 59156R108 8990 240706 SH Sole 137036 103670 6730 180190 SH Other 01 180190 MICROSOFT CORP COM 594918104 11066 343067 SH Sole 259744 83323 11815 366290 SH Other 01 366290 MYLAN LABORATORIES COM 628530107 4336 184921 SH Sole 139351 45570 5685 242430 SH Other 01 242430 NACCO INDS INC COM 629579103 8 66 SH Sole 66 1466 12600 SH Other 01 12600 NEWMARKET CORP. COM 651587107 2 10 SH Sole 10 963 5140 SH Other 01 5140 OMNIVISION TECHNOLOGIES INC COM 682128103 1 51 SH Sole 51 1208 60400 SH Other 01 60400 ONEOK INC NEW COM 682680103 29 360 SH Sole 360 6149 75300 SH Other 01 75300 PDL BIOPHARMA, INC COM 69329Y104 7 1145 SH Sole 1145 1087 170990 SH Other 01 170990 PFIZER INC COM 717081103 15463 682859 SH Sole 375507 307352 9828 433990 SH Other 01 433990 PHILIP MORRIS INTL INC COM 718172109 13084 147653 SH Sole 96548 51105 12224 137950 SH Other 01 137950 PITNEY BOWES INC COM 724479100 4453 253323 SH Sole 178532 74791 PPL CORP COM 69351T106 2907 102861 SH Sole 30971 71890 PREMIERE GLOBAL SERVICES INC. COM 740585104 5 556 SH Sole 556 550 60830 SH Other 01 60830 PRUDENTIAL FINANCIAL INC COM 744320102 3919 61822 SH Sole 18413 43409 QUALCOMM INC COM 747525103 6925 101750 SH Sole 77090 24660 7779 114300 SH Other 01 114300 RAYTHEON CO COM 755111507 3697 70039 SH Sole 50401 19638 4341 82250 SH Other 01 82250 ROCK-TENN CO. CL. A COM 772739207 140 2066 SH Sole 2009 57 1267 18750 SH Other 01 18750 ROSS STORES INC COM 778296103 6400 110151 SH Sole 83166 26985 8455 145520 SH Other 01 145520 ROYAL DUTCH SHELL PLC ADR CL A COM 780259206 341 4860 SH Sole 4860 SOLUTIA INC. COM 834376501 6 220 SH Sole 220 907 32470 SH Other 01 32470 SOUTHSIDE BANCSHARES INC COM 84470P109 7 321 SH Sole 321 2029 91825 SH Other 01 91825 SPDR GOLD TRUST COM 78463V107 389 2400 SH Sole 2400 STURM, RUGER & CO. INC COM 864159108 6 119 SH Sole 119 2328 47420 SH Other 01 47420 SUPERVALU INC. COM 868536103 73 12860 SH Sole 12860 SYNAPTICS INC. COM 87157D109 6 153 SH Sole 153 2963 81150 SH Other 01 81150 TEMPUR PEDIC INTL INC COM 88023U101 243 2880 SH Sole 2880 TIME WARNER CABLE INC COM 88732J207 2425 29752 SH Sole 8345 21407 TUPPERWARE BRANDS CORP COM 899896104 5256 82779 SH Sole 62390 20389 UNITED ONLINE COM 911268100 3 659 SH Sole 659 371 75820 SH Other 01 75820 UNITEDHEALTH GROUP INC COM 91324P102 10105 171449 SH Sole 100312 71137 5947 100900 SH Other 01 100900 VALERO ENERGY CORP COM COM 91913Y100 241 9366 SH Sole 9170 196 VERIZON COMMUNICATIONS INC COM 92343v104 11948 312520 SH Sole 177062 135458 8640 226000 SH Other 01 226000 VF CORP COM 918204108 8988 61567 SH Sole 38357 23210 6741 46180 SH Other 01 46180 VISA INC. COM 92826C839 248 2105 SH Sole 2005 100 WATSON PHARM COM 942683103 7208 107490 SH Sole 63683 43807 4554 67910 SH Other 01 67910 WELLPOINT INC COM 94973V107 7977 108093 SH Sole 61432 46661 4719 63940 SH Other 01 63940 WELLS FARGO & CO COM 949746101 16921 495630 SH Sole 290376 205254 11304 331110 SH Other 01 331110 WESTERN DIGITAL CORP COM 958102105 6538 157952 SH Sole 88515 69437 4698 113500 SH Other 01 113500 WILLIAMS COS INC COM 969457100 8675 281563 SH Sole 164031 117532