0001520601-12-000004.txt : 20120501
0001520601-12-000004.hdr.sgml : 20120501
20120501121534
ACCESSION NUMBER: 0001520601-12-000004
CONFORMED SUBMISSION TYPE: 13F-HR
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20120331
FILED AS OF DATE: 20120501
DATE AS OF CHANGE: 20120501
EFFECTIVENESS DATE: 20120501
FILER:
COMPANY DATA:
COMPANY CONFORMED NAME: Affinity Investment Advisors, LLC
CENTRAL INDEX KEY: 0001520601
IRS NUMBER: 330934127
STATE OF INCORPORATION: CA
FISCAL YEAR END: 1231
FILING VALUES:
FORM TYPE: 13F-HR
SEC ACT: 1934 Act
SEC FILE NUMBER: 028-14467
FILM NUMBER: 12798931
BUSINESS ADDRESS:
STREET 1: 18191 VON KARMAN
STREET 2: SUITE 420
CITY: IRVINE
STATE: CA
ZIP: 92612
BUSINESS PHONE: 949-251-2357
MAIL ADDRESS:
STREET 1: 18191 VON KARMAN
STREET 2: SUITE 420
CITY: IRVINE
STATE: CA
ZIP: 92612
13F-HR
1
form13f12q1.txt
Q1 2012
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
FORM 13F
FORM 13F COVER PAGE
Report for the Quarter Ended: MARCH 31, 2012
Check here if Amendment [ ]; Amendment Number:
This Amendment (check only one.): [ ] is a restatement.
[ ] adds new holdings entries
Institutional Investment Manager Filing this Report:
Name: AFFINITY INVESTMENT ADVISORS, LLC
Address: 18111 VON KARMAN AVE, SUITE 500
IRVINE, CA 92612
13F File number: 028-14467
The Institutional investment manager filing this report and the
person by whom it is signed hereby represent that the person signing
the report is authorized to submit it, that all information contained
herein is true, correct and complete, and that it is understood that
all required items, statements, schedules, lists and tables, are
considered integral parts of this form.
Person signing this report on behalf of Reporting manager:
Name: JEFFREY RANDOLPH
Title: CHIEF COMPLIANCE OFFICER
Phone: (949) 251-2357
Signature, Place, and Date of Signing
/s/ JEFFREY RANDOLPH IRVINE, CA MAY 1, 2012
Report Type (Check only one.):
[] 13F Holdings Report.
[ ] 13F Notice.
[X] 13F Combination Report.
List of other Managers Reporting for this Manager: NONE
I am signing this report as required by the Securities Exchange Act of 1934.
FORM 13F SUMMARY PAGE
REPORT SUMMARY:
NUMBER OF OTHER INCLUDED MANAGERS: 0
FORM 13F INFORMATION TABLE ENTRY TOTAL: 176
FORM 13F INFORMATION TABLE VALUE TOTAL: 962,858,000
LIST OF OTHER INCLUDED MANAGERS:
NO. 13F FILE NUMBER NAME
0000895421 Morgan Stanley
FORM 13F INFORMATION TABLE
VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE
------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- --------
ABBOTT LABORATORIES COM 002824100 61 1000 SH Sole 1000
7031 114720 SH Other 01 114720
AETNA INC COM 00817Y108 5118 102033 SH Sole 77613 24420
5713 113900 SH Other 01 113900
AFLAC INC COM 001055102 8320 180903 SH Sole 100649 80254
7245 157530 SH Other 01 157530
AIR METHODS CORP COM 009128307 6 69 SH Sole 69
1208 13840 SH Other 01 13840
ALASKA AIR GROUP COM 011659109 6 170 SH Sole 170
2727 76120 SH Other 01 76120
ALTRIA GROUP INC COM 02209S103 10390 336584 SH Sole 213737 122847
7950 257520 SH Other 01 257520
AMERICAN CAPITAL, LTD. COM 02503Y103 7 800 SH Sole 800
3178 366140 SH Other 01 366140
AMERICAN ELECTRIC POWER INC. COM 025537101 2850 73880 SH Sole 22510 51370
AMERICAN EXPRESS COM 025816109 10641 183908 SH Sole 108242 75666
8618 148950 SH Other 01 148950
AMERICAN GREETINGS CORPORATION COM 026375105 3 222 SH Sole 222
1023 66670 SH Other 01 66670
AMERICAN WATER WORKS CO COM 030420103 7821 229834 SH Sole 135537 94297
6306 185300 SH Other 01 185300
AMKOR TECHNOLOGY COM 031652100 7 1115 SH Sole 1115
619 100720 SH Other 01 100720
ANNALY CAPITAL MGMT COM 035710409 2997 189466 SH Sole 71226 118240
5416 342380 SH Other 01 342380
ANWORTH MORTGAGE COM 037347101 6 916 SH Sole 916
1089 165490 SH Other 01 165490
APACHE CORP COM 037411105 8882 88431 SH Sole 52858 35573
APPLE INC COM 037833100 21419 35725 SH Sole 25021 10704
21524 35900 SH Other 01 35900
ASCENA RETAIL GROUP COM 04351G101 10 217 SH Sole 217
818 18460 SH Other 01 18460
AT+T INC COM COM 00206R102 439 14066 SH Sole 14066
BLACK BOX CORPORATION COM 091826107 5 212 SH Sole 212
622 24370 SH Other 01 24370
BLOCK H+R INC COM 093671105 8385 509119 SH Sole 315613 193506
4765 289330 SH Other 01 289330
BRIGHTPOINT INC COM 109473405 5 659 SH Sole 659
2066 256600 SH Other 01 256600
BRINKER INTL INC COM 109641100 8591 311823 SH Sole 176327 135496
6138 222800 SH Other 01 222800
BROADCOM CORP COM 111320107 6485 165022 SH Sole 96664 68358
5023 127800 SH Other 01 127800
BUNGE LTD COM G16962105 7804 114031 SH Sole 67321 46710
6625 96800 SH Other 01 96800
CAPITAL ONE FINL CORP COM 14040H105 9622 172628 SH Sole 97906 74722
9063 162600 SH Other 01 162600
CASH AMERICA INTL INC COM 14754D100 6 132 SH Sole 132
584 12180 SH Other 01 12180
CATERPILLAR INC COM 149123101 12022 112862 SH Sole 67599 45263
9539 89550 SH Other 01 89550
CBS INC COM 124857202 10261 302599 SH Sole 191727 110872
6595 194500 SH Other 01 194500
CENTURYLINK INC COM 156700106 8559 221437 SH Sole 127454 93983
6644 171900 SH Other 01 171900
CHEMED CORP COM 16359R103 504 8040 SH Other 01 8040
CHEVRON CORP COM 166764100 17783 165869 SH Sole 95423 70446
CLIFFS NATURAL RESOURC COM 18683K101 6984 100844 SH Sole 62555 38289
7078 102200 SH Other 01 102200
CONOCOPHILLIPS COM 20825C104 13167 173224 SH Sole 100271 72953
CONSTELLATION BRANDS INC CL A COM 21036P108 6405 271500 SH Other 01 271500
CREDIT ACCEP CORP MICH COM 225310101 8 84 SH Sole 84
3263 32300 SH Other 01 32300
CSX CORP COM 126408103 9070 421450 SH Sole 262470 158980
3837 178280 SH Other 01 178280
CUMMINS INC COM 231021106 6129 51060 SH Sole 38395 12665
7659 63800 SH Other 01 63800
DELUXE CORP. COM 248019101 6 252 SH Sole 252
549 23450 SH Other 01 23450
DIME COMMUNITY BANCSHARES COM 253922108 7 512 SH Sole 512
2228 152500 SH Other 01 152500
DISCOVER FINANCIAL SVCS COM 254709108 3897 116881 SH Sole 35883 80998
DYNEX CAPITAL INC COM 26817Q506 6 644 SH Sole 644
699 73200 SH Other 01 73200
EATON CORP COM 278058102 6347 127376 SH Sole 75216 52160
6348 127400 SH Other 01 127400
EBAY INC COM COM 278642103 8472 229600 SH Other 01 229600
FBL FINANCIAL GROUP INC. CL. A COM 30239F106 7 213 SH Sole 213
2617 77670 SH Other 01 77670
FREEPORT MCMORAN COPPER + GOLD COM 35671D857 7209 189509 SH Sole 120715 68794
7687 202080 SH Other 01 202080
GENERAL ELEC CO COM 369604103 14077 701373 SH Sole 393531 307842
9182 457500 SH Other 01 457500
GENUINE PARTS CO COM 372460105 10268 163629 SH Sole 106736 56893
6470 103100 SH Other 01 103100
HALLIBURTON CO COM 406216101 7410 223268 SH Sole 137614 85654
HELMERICH & PAYNE INC COM 423452101 7236 134129 SH Sole 83276 50853
HONEYWELL INTL COM 438516106 7502 122886 SH Sole 72775 50111
5995 98200 SH Other 01 98200
INSIGHT ENTERPRISES INC COM 45765U103 7 318 SH Sole 318
2572 117300 SH Other 01 117300
INTEL CORP COM 458140100 13466 478957 SH Sole 275189 203768
9719 345700 SH Other 01 345700
INTERNATIONAL PAPER CO COM 460146103 12500 356127 SH Sole 216031 140096
7256 206720 SH Other 01 206720
INTL BUSINESS MACHINES COM 459200101 10846 51983 SH Sole 39222 12761
12390 59380 SH Other 01 59380
JPMORGAN CHASE & CO COM 46625H100 17704 385047 SH Sole 214490 170557
12120 263600 SH Other 01 263600
KROGER CO COM 501044101 5953 245700 SH Other 01 245700
LIMITED BRANDS INC COM 532716107 9950 207297 SH Sole 122387 84910
6398 133300 SH Other 01 133300
LINCOLN NATIONAL CORP COM 534187109 8183 310430 SH Sole 179233 131197
MACY'S INC COM 55616P104 7473 188095 SH Sole 130562 57533
MATTEL INC COM 577081102 9303 276370 SH Sole 174535 101835
7419 220400 SH Other 01 220400
MEDICIS PHARMACEUTICAL CORP CL COM 584690309 7 194 SH Sole 194
773 20560 SH Other 01 20560
MERCK & CO INC COM 58933Y105 12262 319330 SH Sole 178787 140543
7804 203232 SH Other 01 203232
METLIFE INC COM 59156R108 8990 240706 SH Sole 137036 103670
6730 180190 SH Other 01 180190
MICROSOFT CORP COM 594918104 11066 343067 SH Sole 259744 83323
11815 366290 SH Other 01 366290
MYLAN LABORATORIES COM 628530107 4336 184921 SH Sole 139351 45570
5685 242430 SH Other 01 242430
NACCO INDS INC COM 629579103 8 66 SH Sole 66
1466 12600 SH Other 01 12600
NEWMARKET CORP. COM 651587107 2 10 SH Sole 10
963 5140 SH Other 01 5140
OMNIVISION TECHNOLOGIES INC COM 682128103 1 51 SH Sole 51
1208 60400 SH Other 01 60400
ONEOK INC NEW COM 682680103 29 360 SH Sole 360
6149 75300 SH Other 01 75300
PDL BIOPHARMA, INC COM 69329Y104 7 1145 SH Sole 1145
1087 170990 SH Other 01 170990
PFIZER INC COM 717081103 15463 682859 SH Sole 375507 307352
9828 433990 SH Other 01 433990
PHILIP MORRIS INTL INC COM 718172109 13084 147653 SH Sole 96548 51105
12224 137950 SH Other 01 137950
PITNEY BOWES INC COM 724479100 4453 253323 SH Sole 178532 74791
PPL CORP COM 69351T106 2907 102861 SH Sole 30971 71890
PREMIERE GLOBAL SERVICES INC. COM 740585104 5 556 SH Sole 556
550 60830 SH Other 01 60830
PRUDENTIAL FINANCIAL INC COM 744320102 3919 61822 SH Sole 18413 43409
QUALCOMM INC COM 747525103 6925 101750 SH Sole 77090 24660
7779 114300 SH Other 01 114300
RAYTHEON CO COM 755111507 3697 70039 SH Sole 50401 19638
4341 82250 SH Other 01 82250
ROCK-TENN CO. CL. A COM 772739207 140 2066 SH Sole 2009 57
1267 18750 SH Other 01 18750
ROSS STORES INC COM 778296103 6400 110151 SH Sole 83166 26985
8455 145520 SH Other 01 145520
ROYAL DUTCH SHELL PLC ADR CL A COM 780259206 341 4860 SH Sole 4860
SOLUTIA INC. COM 834376501 6 220 SH Sole 220
907 32470 SH Other 01 32470
SOUTHSIDE BANCSHARES INC COM 84470P109 7 321 SH Sole 321
2029 91825 SH Other 01 91825
SPDR GOLD TRUST COM 78463V107 389 2400 SH Sole 2400
STURM, RUGER & CO. INC COM 864159108 6 119 SH Sole 119
2328 47420 SH Other 01 47420
SUPERVALU INC. COM 868536103 73 12860 SH Sole 12860
SYNAPTICS INC. COM 87157D109 6 153 SH Sole 153
2963 81150 SH Other 01 81150
TEMPUR PEDIC INTL INC COM 88023U101 243 2880 SH Sole 2880
TIME WARNER CABLE INC COM 88732J207 2425 29752 SH Sole 8345 21407
TUPPERWARE BRANDS CORP COM 899896104 5256 82779 SH Sole 62390 20389
UNITED ONLINE COM 911268100 3 659 SH Sole 659
371 75820 SH Other 01 75820
UNITEDHEALTH GROUP INC COM 91324P102 10105 171449 SH Sole 100312 71137
5947 100900 SH Other 01 100900
VALERO ENERGY CORP COM COM 91913Y100 241 9366 SH Sole 9170 196
VERIZON COMMUNICATIONS INC COM 92343v104 11948 312520 SH Sole 177062 135458
8640 226000 SH Other 01 226000
VF CORP COM 918204108 8988 61567 SH Sole 38357 23210
6741 46180 SH Other 01 46180
VISA INC. COM 92826C839 248 2105 SH Sole 2005 100
WATSON PHARM COM 942683103 7208 107490 SH Sole 63683 43807
4554 67910 SH Other 01 67910
WELLPOINT INC COM 94973V107 7977 108093 SH Sole 61432 46661
4719 63940 SH Other 01 63940
WELLS FARGO & CO COM 949746101 16921 495630 SH Sole 290376 205254
11304 331110 SH Other 01 331110
WESTERN DIGITAL CORP COM 958102105 6538 157952 SH Sole 88515 69437
4698 113500 SH Other 01 113500
WILLIAMS COS INC COM 969457100 8675 281563 SH Sole 164031 117532